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Case Study

Sunrise Community Hospital is developing a five-year strategic plan to expand services and improve patient care in response to increasing patient volume. The planning committee conducted a SWOT analysis and set strategic goals including expanding the emergency department, introducing telemedicine, upgrading infrastructure, and improving staff training. The plan requires careful budgeting, staff allocation, and monitoring of progress through performance indicators.

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172 views1 page

Case Study

Sunrise Community Hospital is developing a five-year strategic plan to expand services and improve patient care in response to increasing patient volume. The planning committee conducted a SWOT analysis and set strategic goals including expanding the emergency department, introducing telemedicine, upgrading infrastructure, and improving staff training. The plan requires careful budgeting, staff allocation, and monitoring of progress through performance indicators.

Uploaded by

mirzamahira
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Case Study: Strategic Planning at Sunrise Community Hospital

Sunrise Community Hospital is a 150-bed healthcare facility located in a rapidly growing


suburban area. Over the past three years, the hospital has seen a steady increase in patient
volume, particularly in its emergency and maternity departments. In response to these trends,
hospital leadership has decided to develop a five-year strategic plan to expand services, improve
patient care, and manage future demand.
The hospital’s planning committee, consisting of department heads and senior administrators,
has been tasked with drafting the strategic plan. They begin by conducting a SWOT analysis to
assess the hospital’s strengths, weaknesses, opportunities, and threats. Based on this analysis,
they set the following strategic goals:
1. Expand the emergency department by 30% to reduce patient wait times.
2. Introduce a telemedicine service to serve rural patients more effectively.
3. Upgrade existing infrastructure, including diagnostic equipment and IT systems.
4. Improve staff training and retention, especially in high-demand departments.
To achieve these goals, the hospital must plan for budgeting, staff allocation, vendor
partnerships, community outreach, and regulatory approvals. Timelines and performance
indicators are also developed to monitor progress.
a. Identify and explain the steps of the planning process used by Sunrise Community
Hospital in this case.
b. How does conducting a SWOT analysis support effective planning in healthcare?
c. What are some potential challenges the hospital might face during the implementation
of this plan?
d. Why is goal-setting and performance measurement important in strategic healthcare
planning?
e. If you were part of the planning committee, what additional factor would you consider
before finalizing the five-year plan?

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