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Haraz FDD PDF 2

The Haraz Coffee House Franchise Disclosure Document outlines the franchise opportunity for a quick service coffee cafe specializing in Yemen-grown coffee, with initial investment costs ranging from $253,000 to $389,300. It provides essential information about the franchise agreement, operational requirements, and potential risks, including minimum sales requirements and supplier restrictions. Prospective franchisees must receive this document at least 14 days before signing any agreements or making payments, and are advised to consult legal or financial advisors before proceeding.

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0% found this document useful (0 votes)
1K views233 pages

Haraz FDD PDF 2

The Haraz Coffee House Franchise Disclosure Document outlines the franchise opportunity for a quick service coffee cafe specializing in Yemen-grown coffee, with initial investment costs ranging from $253,000 to $389,300. It provides essential information about the franchise agreement, operational requirements, and potential risks, including minimum sales requirements and supplier restrictions. Prospective franchisees must receive this document at least 14 days before signing any agreements or making payments, and are advised to consult legal or financial advisors before proceeding.

Uploaded by

asyed94
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

HARAZ COFFEE HOUSE FRANCHISING, LLC

FRANCHISE DISCLOSURE DOCUMENT

85637426v10
FRANCHISE DISCLOSURE DOCUMENT
HARAZ COFFEE HOUSE
FRANCHISING, LLC
A Michigan Limited Liability Company
15300 Rotunda Drive, Ste. 304
Dearborn, Michigan 48120
Tel. (313) 505-0666
[Link]
This Franchise Disclosure Document (“FDD”) describes the “Haraz Coffee House”
franchise concept, a quick service coffee Cafe offering both in-Cafe seating and carry-out of
Yemen grown coffee blends, espresso, teas and pastries and related items.

The total investment necessary to begin operation of a single HARAZ COFFEE HOUSE
franchise is between $253,000 to $ 389,300. This includes $70,000 to $75,000 that must be paid
to the Franchisor or its affiliates. The total multi-unit development operator fees necessary to begin
operation as a two (2) to five (5) Café Multi-Unit Operator that must be paid to the Franchisor or
its affiliates ranges from $93,000 to $230,000 based on the number of Cafes opened.

This disclosure document summarizes certain provisions of your franchise agreement and
other information in plain English, Read this disclosure document and all accompanying
agreements carefully. You must receive this disclosure document at least 14 calendar-days before
you sign a binding agreement with, or make any payment to, the Franchisor or an affiliate in
connection with the proposed franchise sale. Note, however, that no governmental agency has
verified the information contained in this document.

The terms of your contract will govern your franchise relationship. Don’t rely on the
disclosure document alone to understand your contract. Read your entire contract carefully. Show
your contract and this disclosure document to an advisor, like a lawyer or an accountant.

You may wish to receive your disclosure document in another format that is more
convenient for you. To discuss the availability of disclosures in different formats, contact Mr.
Hamzah Nasser at (313) 505-0666.

Buying a franchise is a complex investment. The information in this disclosure document


can help you make up your mind. More information on franchising, such as “A Consumer’s Guide
to Buying a Franchise,” which can help you understand how to use this disclosure document, is
available from the Federal Trade Commission. You can contact the FTC at 1-877-FTC-HELP or
by writing to the FTC at 600 Pennsylvania Avenue, N.W., Washington, D.C. 20580. You can also
visit the FTC’s home page at [Link] for additional information. Call your state agency or
visit your public library for other sources of information on franchising.

There may also be laws on franchising in your state. Ask your state agencies about them.

Issuance Date: February 20, 2023, amended July 1, 2023.

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HOW TO USE THIS FRANCHISE DISCLOSURE DOCUMENT

Here are some questions you may be asking about buying a franchise and tips on
how to find more information.

QUESTION WHERE TO FIND INFORMATION

How much can I earn? Item 19 may give you information about
outlet sales, costs, profits or losses. You
should also try to obtain this information
from others, like current and former
franchisees. You can find their names and
contact information in Item 20 or Exhibit
L.

How much will I need to invest? Items 5 and 6 list fees you will be paying to
the franchisor or at the franchisor’s
direction. Item 7 lists the initial investment
to open. Item 8 describes the suppliers you
must use.

Does the franchisor have the financial Item 21 or Exhibit A includes financial
ability to provide support to my statements. Review these statements
business? carefully.

Is the franchise system stable, growing, Item 20 summarizes the recent history of
or shrinking? the number of company-owned and
franchised outlets.

Will my business be the only HARAZ Item 12 and the “territory” provisions in the
COFFEE HOUSE Franchise business franchise agreement describe whether the
in my area? franchisor and other franchisees can
compete with you.

Does the franchisor have a troubled Items 3 and 4 tell you whether the
legal history? franchisor or its management have been
involved in material litigation or
bankruptcy proceedings.

What’s it like to be a HARAZ COFFEE Item 20 or Exhibit L lists current and


HOUSE franchisee? former franchisees. You can contact them
to ask about their experiences.

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What else should I know? These questions are only a few things you
should look for. Review all 23 Items and
all Exhibits in this disclosure document to
better understand this franchise
opportunity. See the table of contents.

(Remainder of Page Intentionally Left Blank)

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WHAT YOU NEED TO KNOW ABOUT FRANCHISING GENERALLY

Continuing responsibility to pay fees. You may have to pay royalties and other fees even
if you are losing money.

Business mode can change. The franchise agreement may allow the franchisor to change
its manuals and business model without your consent. These changes may require you to
make additional investments in your franchise business or may harm your franchise
business.

Supplier restrictions. You may have to buy or lease items from the franchisor or a limited
group of suppliers the franchisor designates. These items may be more expensive than
similar items you could buy on your own.

Operating restrictions. The franchise agreement may prohibit you from operating a
similar business during the term of the franchise. There are usually other restrictions.
Some examples may include controlling your location, your access to customers, what you
sell, how you market, and your hours of operation.

Competition from franchisor. Even if the franchise agreement grants you a territory, the
franchisor may have the right to compete with you in your territory.

Renewal. Your franchise agreement may not permit you to renew. Even if it does, you
may have to sign a new agreement with different terms and conditions in order to continue
to operate your franchise business.

When your franchise ends. The franchise agreement may prohibit you from operating a
similar business after your franchise ends even if you still have obligations to your landlord
or other creditors.

SOME STATES REQUIRE REGISTRATION

Your state may have a franchise law, or other law, that requires franchisors to
register before offering or selling franchises in the state. Registration does not mean that
the state recommends the franchise or has verified the information in this document. To
find out if your state has a registration requirement, or to contact your state, use the agency
information in Exhibit M.

Your state also may have laws that require special disclosures or amendments be
made to your franchise agreement. If so, you should check the State Specific Addenda.
See the Table of Contents for the location of the State Specific Addenda.

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SPECIAL RISKS TO CONSIDER ABOUT THIS FRANCHISE

Certain states require that the following risk(s) be highlighted.

1. Out-of-State Dispute Resolution. The franchise agreement and


multi-unit development agreements require you to resolve disputes
with the franchisor by arbitration and/or litigation only in Michigan.
Out-of-state arbitration or litigation may force you to accept a less
favorable settlement for disputes. It may also cost more to mediate,
arbitrate or litigate with the franchisor in Michigan than in your own
state.

2. Minimum Sales Requirements. The franchise agreement and multi-


unit development agreements require you to meet an annual minimum
sales requirement of $360,000. If this requirement is not met, the
Franchisor may elect to terminate your franchise agreement and/or
multi-unit development agreement, modify/reduce your Protected
Area, and may avail itself to any other remedies available to it under
the franchise agreement/ multi-unit development agreement.

3. Supplier Control. You must purchase all or nearly all of the


inventory or supplies that are necessary to operate the business from
the Franchisor, its affiliates or designated suppliers, at prices the
Franchisor or they set. These prices may be higher than prices you
could obtain elsewhere for the same or similar goods. This may reduce
the anticipated profit of your franchise business.

Certain states may require other risks to be highlighted. Check the “State Specific
Addenda” (if any) to see whether your state requires other risks to be highlighted.

(Remainder of Page Intentionally Left Blank)

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TABLE OF CONTENTS
ITEM PAGE

ITEM 1--THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND


AFFILIATES ...................................................................................................................... 1
ITEM 2--BUSINESS EXPERIENCE ............................................................................................. 4
ITEM 3--LITIGATION .................................................................................................................. 4
ITEM 4--BANKRUPTCY .............................................................................................................. 4
ITEM 5--INITIAL FEES ................................................................................................................ 5
ITEM 6--OTHER FEES ................................................................................................................. 6
ITEM 7--ESTIMATED INITIAL INVESTMENT ...................................................................... 11
ITEM 8--RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES ....................... 16
ITEM 9--FRANCHISEE’S OBLIGATIONS ............................................................................... 19
ITEM 10--FINANCING ............................................................................................................... 21
ITEM 11--FRANCHISOR’S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS
AND TRAINING.............................................................................................................. 21
ITEM 12--TERRITORY............................................................................................................... 29
ITEM 13--TRADEMARKS.......................................................................................................... 32
ITEM 14--PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION ..................... 35
ITEM 15--OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE
FRANCHISE BUSINESS ................................................................................................ 36
ITEM 16--RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL .............................. 36
ITEM 17--RENEWAL, TERMINATION, TRANSFER AND DISPUTE RESOLUTION ........ 37
ITEM 18--PUBLIC FIGURES ..................................................................................................... 44
ITEM 19--FINANCIAL PERFORMANCE REPRESENTATIONS ........................................... 44
ITEM 20--OUTLETS AND FRANCHISEE INFORMATION ................................................... 46
ITEM 21--FINANCIAL STATEMENTS..................................................................................... 48
ITEM 22--CONTRACTS ............................................................................................................. 48
ITEM 23--RECEIPTS................................................................................................................... 49

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EXHIBITS

A. Financial Statements
B. Franchise Agreement and Addenda
C. Multi-Unit Development Agreement
D. Personal Guaranty
E. Confidentiality Agreement
F. Assignment of Internet, Social Media and Telephone Service Agreement
G. Authorization Agreement for Electronic Funds Transfer
H Consent for Credit and Background Check
I Acknowledgment Addendum to Franchise Agreement
J. Mutual Release
K. Operations Manual Table of Contents
L. List of Franchisee/Company-Owned Units
M. List of State Administrators
N. List of Agents for Service of Process
O. State Law Disclosures
P. Receipts

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ITEM 1--THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND
AFFILIATES

Franchisor

The Franchisor is HARAZ COFFEE HOUSE FRANCHISING, LLC. In this Franchise


Disclosure Document, the Franchisor will be referred to as “we,” “us,” “Company,” “Franchisor,”
or “HARAZ COFFEE HOUSE” and the person who buys an Individual Unit Franchise will be
referred to as “you”. In order to distinguish between disclosure applicable to Individual Unit
Franchises and Multi-Unit Franchises, the person who buys a Multi-Unit Franchise will usually be
referred to as “Multi-Unit Developer.” If the prospective franchisee or Multi-Unit Developer is a
corporation, partnership, limited liability company or other entity, “you” or “Multi-Unit
Developer” will mean the entity and the owners of the entity.

We are a Michigan limited liability company, organized on January 6, 2023 for the purpose
of offering HARAZ COFFEE HOUSE franchises. We do business under our company name and
the names “HARAZ” and “HARAZ COFFEE HOUSE.” Our principal business address is 15300
Rotunda Drive, Ste. 304, Dearborn, Michigan 48120 (“Corporate Office”). If your state is listed
in Exhibit M to this disclosure document, our agent for service of process in your state is listed in
Exhibit N. If your state is not listed in Exhibit M, our agent for service of process is Hamzah
Nasser, CEO and Member.

Parents, Predecessors and Affiliates

We do not have any parents or predecessors. The first HARAZ COFFEE HOUSE was
opened in Dearborn, Michigan on April 10, 2021 by our CEO and Founding member, Hamzah
Nasser, who organized Village Qahwah, LLC, a Michigan limited liability company (“Village
Qahway”), doing business as Haraz Coffee House, on July 15, 2019. This Cafe is located at 13810
Michigan Avenue, Dearborn, Michigan 48126. Village Qahwah shall be deemed our Affiliate for
purposes of this disclosure document and its Cafe is the basis upon which our franchise system has
been created. Village Qahway also owns the trademarks, trade names and intellectual property
rights to the “HARAZ” mark. Through a license agreement with Village Qahway, we have
obtained the exclusive right to license the HARAZ marks to our franchisees.

Haraz HQ, LLC (“Haraz HQ”) is another Affiliated entity located at 15300 Rotunda Drive,
Ste. 304, Dearborn, Michigan 48120. Haraz HQ owns and operates a warehouse facility that is a
designated supplier from which certain products used in the operation of your franchise business
must be obtained. This business is also owned and operated by our Founder, Hamzah Nasser.

As of the date of this disclosure document, in addition to the Dearborn, Michigan location operated
by Village Qahway, there are five (5) additional HARAZ COFFEE HOUSE locations in
metropolitan Detroit and in Texas that are operated as affiliated entities due to common ownership
by Mr. Nasser with others. All locations operating as “HARAZ COFFEE HOUSE” are set forth
in Exhibit L.

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We and/or our Affiliates may be an Approved Supplier or Designated Supplier of certain
products and services to our franchisees (see Item 8). Otherwise, we do not have any affiliates
that provide products or services to our franchisees. Neither we nor our Affiliates offer franchises
in any other line of business. We do not currently have other business activities.

The Franchise Offered

We offer to you the right to own and operate a quick-service HARAZ COFFEE HOUSE
Cafe devoted to offering coffee prepared from beans grown in the Haraz mountains in Yemen,
3000 meters above sea level. In addition, your franchise will also offer coffee, teas, espresso,
pastries and related items. The HARAZ COFFEE HOUSE Cafe will offer both limited seating
and carry out based services under the HARAZ COFFEE HOUSE name and service marks (a
“HARAZ COFFEE HOUSE” or “Cafe”).

The typical HARAZ COFFEE HOUSE Cafe is located inside a strip center, either as an
end-cap space or in-line space. An end-cap unit will make available a drive-up window to service
motor vehicle customers, plus some inside seating to accommodate walk-in customers. Your site
must meet our traffic, parking, access, space and demographic standards. The prototypical space
size will be approximately 1800 to 2500 square feet and will include uniform interior and exterior
designs and colors surrounding our proprietary name and logo.

HARAZ COFFEE HOUSE franchises will operate under our trademarks, service marks,
logos, trade dress and other elements identifying our franchise system and Cafes, some of which
are described in Item 13 of this Franchise Disclosure Document (the “Franchise Marks” or
“Proprietary Marks”) and in accordance with the systems that we specify for operating a HARAZ
COFFEE HOUSE Cafe (the “Franchise System”). The distinguishing characteristics of the
Franchise System include the Franchise Marks, proprietary Yemen coffee beans, coffee
preparation techniques, trade dress elements of the business, including color schemes, art and
overall look and feel of the Cafe, the uniforms worn by staff and certain materials used in the
operation of the business, supplier and distribution arrangements, formulas, recipes and
specifications for food and drink products, training, operational procedures, promotional
techniques and materials, signs, paper products, equipment layout, methods of inventory and
operation, and manuals covering business practices and policies. You acquire the right to operate
a HARAZ COFFEE HOUSE by signing our standard Franchise Agreement. Under the Franchise
Agreement, you will acquire the right to operate a single HARAZ COFFEE HOUSE at a
designated location (the “Franchise Location”). Your franchise may be referred to in this
Franchise Disclosure Document as the “Franchise Business.”

Multi-Unit Franchise

In certain circumstances, we may offer to you the right to sign a Multi-Unit Agreement
(the “Multi-Unit Agreement”) in the form attached as Exhibit C to this Disclosure Document to
develop multiple Cafes to be located within a specifically described geographic area (the
“Development Territory”). We will determine the Development Territory before you sign the
Multi-Unit Agreement, and a description of the Development Territory will be included in the

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Multi-Unit Agreement. Under the Multi-Unit Agreement, you must establish at least two (2)
HARAZ COFFEE HOUSE Cafes within the Development Territory according to a Development
Schedule and sign a Franchise Agreement for each Cafe established under Development Schedule.
The Franchise Agreement for the first Cafe will be in the form attached as Exhibit B to this
Disclosure Document and will be signed at the same time you sign the Multi-Unit Agreement. For
each additional Cafe developed under the Multi-Unit Agreement, you must sign the form of
Franchise Agreement that we are then offering to new franchisees, which may include different
terms and conditions, including but not limited to royalties and advertising fees. The size of the
Development Territory will vary depending upon local market conditions, population and income
demographics, geography and the number of Cafes to be developed.

Market and Competition

Your franchise will serve the general public. The general market for coffee, espresso and
related drinks offered by HARAZ COFFEE HOUSE Cafes is highly developed. Depending upon
your location, you may face substantial competition from other coffee Cafes and brands, including
fast food, dine-in and carry out businesses. Examples of competitors include nationally affiliated,
regionally affiliated and local, franchises, chains and independently owned quick service Cafes or
restaurants.

Industry Regulations

While we are unaware of any state or federal laws regulating the operation of a coffee Cafe
business, there are numerous laws and regulations that applicable to the retail sale of food and
beverages. For example, the U.S. Food and Drug Administration, the U.S. Department of Agriculture
and state and local health departments administer and enforce regulations that govern food
preparation and service and Cafe sanitary conditions. State and local agencies inspect Cafes to
ensure that they comply with these laws and regulations. These laws and regulations may vary
significantly from state to state and even from locality to locality. A wide variety of Federal, state
and local laws, rules and regulations have been enacted that may impact the operation of your Cafe,
and may include those which: (a) establish general standards, zoning, permitting restrictions and
requirements and other specifications and requirements for the location, construction, design,
maintenance and operation of the Cafe’s premises; (b) set standards pertaining to employee health
and safety; (c) regulate matters affecting the health, safety and welfare of your customers, such as
general health and sanitation requirements for Cafes and laws and regulations relating to access by
persons with disabilities; employee practices concerning the storage, handling, cooking and
preparation of food; restrictions on smoking; available of and requirements for public
accommodations and requirements for fire safety and general emergency preparedness; (d) establish
requirements for food identification and labeling; and regulate advertisements. State and local
agencies inspect Cafes to ensure that they comply with these laws and regulations. You should
investigate whether there are regulations and requirements that may apply in the geographic area in
which you are interested in locating your Cafe and you should consider both their effect and costs of
compliance.

Many of the laws, rules and regulations that apply to business generally, such as the
Americans With Disabilities Act, Federal Wage and Hour Laws and the Occupational Safety and
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85637426v10
Health Act, also apply to Cafes. The U.S. Food and Drug Administration, the U.S. Department of
Agriculture and state and local health departments administer and enforce laws and regulations that
govern food preparation and service and Cafe sanitary conditions. The federal Clean Air Act and
various implementing state laws require certain state and local areas to meet national air quality
standards limiting emissions of ozone, carbon monoxide and particulate matters, including caps on
emissions from commercial food preparation. Some areas have also adopted or are considering
proposals that would regulate indoor air quality.

The Nutrition Labeling and Education Act (NLEA) sets regulations for food labeling,
including nutritional label standards, nutrient content claims, and health claims. NLEA applies to
virtually all foods in the food supply, including food served and sold in Cafes. While NLEA specifies
a number of exemptions for Cafes, there are many instances where a nutritional label is required.
The Food and Drug Administration’s Nutritional Labeling Guide for Cafes and Other Retail
Establishments provides answers to commonly asked questions regarding the application of NLEA.

You must identify, investigate, satisfy and comply with all laws, ordinances and/or
regulations applicable to your Cafe, including employment, workers’ compensation, insurance,
corporate, tax, public health and similar laws and regulations, because they vary from place to place,
can change over time and may affect the operation of your Cafe. You should independently research
and review the legal requirements of the food services industry with your own attorney before you
sign any binding documents or make any investments.

You should also strongly consider the effects of a national pandemic which may result in the
closure of your Cafe due to Orders by the state or federal government.

ITEM 2--BUSINESS EXPERIENCE

Hamzah Nasser: Founder, Chief Executive Officer and Member

Hamzah Nasser is the Founder of the Company, the Affiliated Entities and has served as
our CEO since inception of the Company in January, 2023 From January, 2018 to December, 2020,
Mr. Nasser owned and operated Isaac National, LLC, a long haul trucking company. In January,
2021 Mr. Nasser began plans to establish the HARAZ COFFEEHOUSE concept, creating Village
Qahwah and opening the Dearborn Café location in April, 2021. This entity is our Affiliated entity,
of which he continues as President and member as of the date of this disclosure document.

ITEM 3—LITIGATION

No litigation is required to be disclosed in this Item.

ITEM 4--BANKRUPTCY

No bankruptcies are required to be disclosed in this Item.

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ITEM 5--INITIAL FEES

Individual Unit Franchises

You must pay an initial franchise fee of $50,000. However, if you are a Veteran with an
Honorable Discharge, we will reduce the applicable initial franchise fee by $5,000 for your first
unit. The initial franchise fee must be paid in full at the time the Franchise Agreement is signed.
Except as described in this paragraph, our initial franchise fees are uniform and are non-refundable.
We have not charged an initial franchise fee for those locations owned by our founding Members
or the Licensed Locations.

Initial Inventory and Equipment

You must purchase your initial inventory and certain Cafe equipment from our Affiliate,
Haraz HQ (and other designated vendors), before opening your Cafe. We estimate that the range
of the costs of your opening inventory (including menu items, ingredients, paper goods, uniforms
and branded products and merchandise for retail sale) and certain Cafe equipment (including,
espresso machine, coffee brewers, coffee grinders), will be $20,000 to $25,000. The amount paid
for your opening inventory and equipment is not refundable for any reason.

Multi-Unit Developer Franchises

If you qualify and choose to become a Multi-Unit Developer, you will sign a Multi-Unit
Agreement for a minimum two (2) Cafe development, together with the Franchise Agreement for the
first HARAZ COFFEE HOUSE Cafe that you will develop. The initial franchise fee for the first Cafe
will be $50,000 but the initial franchise fee for each additional Cafe to be developed will be reduced
to $40,000. Concurrently with the execution of the Multi-Unit Agreement, you must pay a Multi-Unit
Development Fee that will be 100% of the initial franchise fee for the first Cafe to be developed
($50,000), sign the first Franchise Agreement, and pay a deposit equal to 50% of the $45,000 reduced
initial franchise fee (i.e. $20,000) for each additional Cafe to be developed under the Multi-Unit
Agreement. For your first Cafe, we will apply $50,000 of the Development Fee to pay the initial
franchise fee in full. For each Cafe developed after the first one, we will apply $20,000 of the
Development Fee towards the initial franchise fee due under the then current Franchise Agreement
and the balance of the initial franchise fee due, or $20,000, is payable when you sign the Franchise
Agreement for the Cafe. The number of Individual Unit Franchises that will be specified for
development in a territory will be jointly determined by you and us based on published data including
but not limited to population density, business locations, household income, traffic patterns, etc. We
estimate that the typical Multi-Unit Development Schedule will be for two (2) to five (5) Individual
Unit Franchises. We reserve the right to adjust this formula depending upon the size of the area and
the financial ability of the Multi-Unit Developer. The Development Fee must be paid in a lump sum
and is non-refundable.

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ITEM 6--OTHER FEES

Individual Unit Franchises

In addition to the Initial Franchise Fee, if you purchase an Individual Unit Franchise, you
will or may incur the following additional fees:

Type of Fee(1) Amount Due Date Remarks


Royalty Fee 4% of Gross Sales The second business Gross Sales include all
day of each week by revenues from the franchise
electronic funds business except sales taxes
transfer paid and refunds.(2)
Advertising Fund 1% of Gross Sales The second business See Item 11 for information on
Contribution day of each week by the Advertising Fund.
electronic funds
transfer
Local Advertising 1% Gross Sales Monthly If an advertising cooperative is
created this payment is
credited to ad coop payments
Cooperative None currently. May As incurred You must participate in the
Advertising vary, up to 3% of advertising cooperative for
Gross Sales. Any your area if one is
expenditures are established.(3)
credited against
Local Advertising
required.
Initial Inventory, $20,000 to $25,000 Due upon invoice Purchases are from us or our
Espresso Machine, Affiliate.
Grinder and Coffee
Maker
POS System and $1000 per terminal On receipt of billing This expense is paid to Clover,
Maintenance the POS system provider. See
Item 11.
Inspection Failure $250 to $5,000 On receipt of See note 4 below.
Fee4 invoice
Additional $250 per day if we Before additional We do not charge for our
Training or request additional training initial training program. If we
Consulting training require additional training you
must attend and pay a fee for
additional training programs
we specify. See Item 11. If
you request we may provide
additional assistance, but you
must pay a charge specified by
us.(5)

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Type of Fee(1) Amount Due Date Remarks
Successor Renewal $25,000 At the time the You must pay a renewal fee if
Fee renewal Franchise you renew your franchise at
Agreement is signed the end of the initial term of
the franchise.
Transfer Fee $10,000 Before closing of the You must pay a transfer fee if
transfer you transfer your franchise or
a controlling interest in the
franchisee or substantially all
the assets of the franchise.
Late Charge, NSF Late charge of $50 On receipt of billing A late charge must be paid on
Fees and per day, NSF fees of all late payments, NSF fees
Interest at least $30 and must be paid for checks or
interest of 1.5% per debits returned to us for non-
month or maximum sufficient funds (NSF) or other
rate allowed by law similar reasons and interest
must be paid on all overdue
amounts.
Audit Expenses Cost of audit On receipt of our This cost must be paid if the
billing audit is necessary because of
your failure to furnish reports
or financial information, or the
audit discloses an under-
statement of 3% or more.
Appraiser Fee 50% of actual cost On receipt of billing If we elect to purchase the
assets of your franchise on
expiration or termination and
we cannot mutually agree on
the purchase price.
Website and $1500 per year On receipt of billing Paid to us for Website hosting,
Technology Fee/ mobile application fees and
Mobile App software.

Promotions, Amount to be On receipt of billing If we establish and administer


coupons, Gift Card, determined various promotions such as
E-Card or coupons, gift cards, E-Cards,
Frequency Card frequency or other similar
Program Fees programs, we may charge an
administrative fee for
administering those programs.
Maintenance and Actual cost to us On receipt of billing If you fail to maintain your
Repairs Franchise Location, we may
do so at your expense.

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Type of Fee(1) Amount Due Date Remarks
Refurbishing Costs Actual cost not to At time of You must refurbish the
exceed $75,000 (6) refurbishing Franchise Location to meet
our current requirements.
These amounts will not be
paid to us.
Insurance Actual cost to us if On receipt of billing If you fail to purchase the
we are required to insurance we specify for the
buy for you Franchise Business, we may
do so at your expense.
Indemnification Amount will vary As incurred You must reimburse us if we
under circumstances incur liability from the
operation of your franchise
Damages for Loss See Note 7 On termination You must pay us liquidated
of Bargain on damages if the Franchise
Termination Agreement is terminated
before the end of the term,
except for termination by you
for cause.
Annual Conference Actual costs for As incurred Hotel, airlines, Cafes
travel, lodging,
meals
Banking and Actual costs As incurred Paid to Vendor
merchant
processing fees
Costs and Amount will vary As incurred You must pay our costs and
Attorneys under circumstances attorney fees if we are the
Fees prevailing party in an action or
if we must take action to
enforce your obligations to us.
Supplier/Product Amount will vary Prior to evaluation If you wish to use a non-
Evaluation Fee depending on fees of approve supplier or non-
lab, testing or vendor approved products a fee will
be required for testing and
evaluation.
Noncompliance $500 per occurrence When assessed The fee applies if you are not
Fee in compliance with the
Franchise Agreement and may
be implemented without
issuance of a written notice of
default

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Type of Fee(1) Amount Due Date Remarks
Sample Site Plan $1000 Before signing lease See Note 8.
CAD File

Notes to Table
(1)
Except as noted, all fees are imposed by and payable to us and are uniform for all franchises
offered at this time. All fees paid to us are non-refundable. You will pay royalty, advertising and
other periodic payments payable to us by electronic or similar funds transfer in the appropriate
amounts from your primary bank account to our bank accounts in the manner that we specify.
Your primary operating bank account means the account in which revenue from your Franchise
Business is deposited and held to pay amounts owed to us and other creditors of your Franchise
Business. You must sign and provide to your bank and to us the documents necessary to authorize
electronic or similar funds transfers specified by us. See the Electronic Funds Transfer
Authorization attached to the Franchise Agreement as Exhibit G.
(2)
The Franchise Agreement defines “Gross Sales” as the entire amount of all of your
revenues from the ownership or operation of the Franchise Business or any business at or about
the Franchise Location including the proceeds of any business interruption insurance, whether the
revenues are evidenced by cash, credit, checks, gift certificates, scrip, food stamps, coupons and
premiums (unless exempted by us), services, property or other means of exchange, excepting only
the amount of any sales taxes that are collected and paid to the taxing authority. Cash refunded
and credit given to customers and receivables uncollectible from customers will be deducted in
computing Gross Sales if the cash, credit or receivables represent amounts previously included in
Gross Sales where royalty fees and advertising contributions were paid. Gross Sales are deemed
received by you at the time the goods, products, merchandise, or services from which they derive
are delivered or at the time the relevant sale takes place, whichever occurs first. Gross Sales
consisting of property or services (for example, “bartering” or “trade outs”) are valued at the prices
applicable to the products or services exchanged for the Gross Sales at the time the Gross Sales
are received.
(3)
We have not yet formed any advertising cooperatives. If we form an advertising cooperative,
the cooperative may require additional advertising fees, but only by a majority vote of the members
of the cooperative.
(4)
If you fail an inspection with respect to food or health safety or brand protection, a default
of the Franchise Agreement will have occurred. Thus, we may charge fees to cover our costs of
inspection including travel and any legal fees we incur regarding notifying you of your default.
(5)
If you request additional training, you must pay us for the cost of any materials, travel, if
any, and a reasonable charge to cover our personnel costs. If we specify additional training that
you must attend, the additional training fees will be uniform as to all persons attending training at
that time and will be based on our out-of-pocket expenses plus $250 per diem rate for the training

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personnel. The amounts in the table are an estimate of what we may charge if we do charge for
this training.
(6)
We can require refurbishing no more than one time during the initial term of the Franchise
Agreement. This limit of $75,000 will not apply at the time of renewal of the Franchise
Agreement. It is our intent to impose this requirement uniformly on all Franchise Locations.
(7)
If the Franchise Agreement is terminated before its expiration (other than termination by
you for cause), we may recover from you damages attributable to the loss of bargain resulting from
that termination. The damages for our loss of bargain will be the present value of the royalty fees
that you would have paid to us for the lesser of: (i) the balance of the term of the Franchise
Agreement if the Franchise Agreement had not been terminated; or (ii) 104 weeks. The royalty
that you would have paid to us will be calculated by taking the average weekly amount of those
payments for the twelve-month period [or such lesser period if you were not in operation for a full
twelve-month period] immediately preceding the date of termination and multiplying that amount
by the number of weeks left in the term of the Franchise Agreement at the time of termination
(maximum of 104 weeks).
(8)
The CAD Site Concept Plan is a basic overlay on satellite imagery, and/or preliminary civil
designs, to confirm the feasibility of Cafe development, before entering into a ground lease or
purchase agreement. You are responsible for the costs incurred in preparing the final site plan to
suit the shape and site constraints of the Cafe, before submitting to us for site acceptance. These
expenses may be paid to us or third parties.

Multi-Unit Franchises

In addition to the fees described above for each Individual Unit Franchise that a Multi-Unit
Developer owns and operates, a Multi-Unit Developer will or may incur the following fees:

Type of Fee (1) Amount Due Date Remarks


Development $50,000 for first Upon signing Multi- Nonrefundable.
Fee unit plus $20,000 Unit Agreement
times the number of
locations to be
developed
Franchise Fee $20,000 per Cafe Upon signing Franchise Nonrefundable.
Balance after first location Agreement
Transfer Fee 25% of the initial Before closing of the Multi-Unit Developer must
Multi-Unit Fee transfer pay a transfer fee if its Multi-
being charged for Unit Developer Franchise is
comparable transferred.
territories at the
time of the transfer

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Type of Fee (1) Amount Due Date Remarks
Costs and Amount will vary As incurred You must pay our costs and
Attorneys under attorney fees if we are the
Fees circumstances prevailing party in an action
or if we must take action to
enforce your obligations to
us.
Indemnification Amount will vary As incurred You must reimburse us if we
under incur liability from the
circumstances operation of your Multi-Unit
business.

Notes to Table

(1) Except as otherwise noted, all fees are imposed by and are payable to us. The fees
payable to us are not refundable.

ITEM 7--ESTIMATED INITIAL INVESTMENT

Individual Unit Franchises.

To Whom
Type of Method of
Amount When Due Payment Is To
Expenditure Payment
Be Made
On signing the
Initial Franchise (1)
$50,000 Lump sum Franchise Us
Fee
Agreement
Advertising
Grand Opening
$1,500-2,000 As arranged As arranged Media &
Advertising (2)
Vendors
Lease Deposit and
$5,000- to As specified in
First Month’s As agreed Lessor
$15,000 lease
Rent, Utilities (3)
$110,000 to
Leasehold Before opening Contractors/
$180,000 As agreed
Improvements (4) as incurred Vendors
$1000 Before opening
CAD Site Plans As agreed Vendors
as incurred
Furniture,
$35,000 to Before opening Contactors/
Fixtures and As agreed
$60,000 as incurred Vendors
Equipment (5)
Before opening
Exterior Signage $2,500 to $10,000 As incurred Vendors
as incurred
Before opening
Interior Signage $1,500 to $2500 As Incurred Vendors
as incurred

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To Whom
Type of Method of
Amount When Due Payment Is To
Expenditure Payment
Be Made
Before opening Governmental
Licenses/Permits $2000 to $3,000 As incurred
as incurred Entities
Architecture/ Before opening
$5,000 to $13,000 As incurred Vendors
Engineering Fees as incurred
Technology/ POS $1000 per Before opening
As incurred Vendors
System (6) terminal as incurred
Before opening Insurance
Insurance (7) $3500 to $4800 As agreed
as incurred Companies
Costs Incurred Airlines, Hotels,
Before opening
While Attending $0 to $2000 As incurred Cafes,
as incurred
Training (8) Employees
$15,000 to
Opening As incurred Before opening
$20,000
Inventory, as incurred Vendors
supplies(9)
Additional Vendors,
$20,000 to
Working Capital As incurred As incurred Employees and
$25,000
(three months) (10) Us
TOTALS (11 – 13) $253,000 to $ 389,300

Our estimate of your initial investment to develop one HARAZ COFFEE HOUSE Cafe is
described in the table above. If you take over an existing Cafe space, your costs may be less. The
estimate covers the period before the opening of your franchise and includes a category for
additional expenses you may incur during the initial three-month phase after the opening of your
franchise. The estimate does not include an owner’s salary or draw. The estimate also does not
include cash requirements to cover operating losses or owner’s draw after the initial three-month
phase of the franchise. You may need additional funds available, whether in cash or through
unsecured credit lines or have other assets that you may liquidate, or that you may borrow against,
to cover your personal living expenses and any operating losses after the initial phase of your
franchise. The estimates below also do not reflect an amount for investment in real estate, since it
is assumed that you will lease your premises. We urge you to retain the services of an experienced
accountant or financial adviser in order to develop a business plan and financial projections for
your franchise.

Your actual investment may vary depending on local conditions peculiar to your
geographic area or market, for example, real estate demand, availability and occupancy rates.
Additional variables that may impact your initial investment may be: the size of your facility; age
of the structure; length of your lease or other instrument granting you the right to occupy the
premises; lease arrangements; location in the market; whether you are converting existing premises
and whether in the same business; costs of demolishing existing leasehold improvements;
construction costs; other variable expenses and whether you currently hold a lease for an
acceptable location.

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Notes to Table
(1)
See Item 5 for an explanation of the amount and refundability of the initial franchise fee.
(2)
See Item 11 for an explanation of these costs.
(3)
These costs are based on rental of your Franchise Location. We expect the typical HARAZ
COFFEE HOUSE Cafe to range in size from 1800 square feet to 2500 square feet with seating for
approximately 35-50 customers. We estimate that average cost per square foot will range from
approximately $130 to $140 depending upon real estate costs. The initial charge to you for leasing the
Franchise Location is estimated to be the first month’s rent and, in some cases, a security deposit of one-
or two-month’s rent. Your rent may be subject to escalation clauses based on inflation or other factors as
provided in your lease. The annual rent amount may vary significantly depending on the area of the country,
condition, location and size of the location and the demand for the location among prospective tenants. The
rent could exceed the estimated amounts in major metropolitan markets. Your initial investment will be
much greater if you purchase real estate and construct your Franchise Location and we do not have any
estimate of those costs. The balance of costs in the estimation are for utilities (i.e. gas, water, electricity)
that you will incur each month. Your initial costs may be less if you are able to negotiate tenant
improvement allowances.

If you choose to purchase real property on which to build your Cafe, your initial investment will be
higher than what we estimate above. If you purchase real property, we cannot estimate how this purchase will
affect your total initial investment.
(4)
You must build out your Franchise Location in accordance with our specifications. We will provide
you with various samples of prototype plans for the build-out of a Cafe. You must hire your own architect
to adapt our plans to the specific shape and dimensions of the approved location for your Cafe. You may
not use your architect’s plans until they have been approved by us. The estimates in this Item 7 contemplate
a freestanding location or an in-line end-cap location in a strip center, where a drive-thru capacity can be
added.

These costs include contractor and sub-contractor expenses and in some cases an architect you may
engage. If you are able to locate a site that previously operated as a Cafe, your estimated cost for leasehold
improvements will be significantly lower. Leasehold improvement and construction costs vary
significantly depending on the condition, if a drive-thru is to be built, location, size and configuration of
the Cafe premises, the layout of the mall or retail center, and other factors relating to the geographic
location of the business, suppliers, government regulations, labor costs and other considerations. You will
contract directly with the construction contractor and possibly other construction suppliers on terms
negotiated by you. Leasehold improvements do not include exterior costs.
(5)
You must furnish your Franchise Location in a manner that we direct. This will include certain
required equipment, dining area furniture and fixtures (tables, chairs, accessories), paneling, lighting, ceiling
treatments, floor treatments and artifacts, decorations, phones, security system, safe, office furniture, etc.
These costs will vary depending on the size and condition of the Franchise Location. You may include some
of these items in a finance or lease package if you finance a portion of your initial investment. Some of the
major items included in this category are grinders, espresso machine, walk-in cooler, walk-in freezer,
refrigerators, dishwasher, stoves, beverage dispensing equipment, interior and exterior signs . Grinders and
an espresso machine will be purchased from us or our Affiliate. You may include some of these items in a
finance or lease package if you finance a portion of your initial investment.

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(6)
This includes a networked point of sale system and security cameras, as described by Item
11. We anticipate that you will need a minimum of one (1) unit.
(7)
You must purchase and maintain the following insurance coverage:

Type of Coverage Limits/Specifications


$1,000,000 Bodily Injury/Property Damage Per
General Liability Occurrence / $2,000,000 Aggregate
$120,000 – Special Form Coverage -- Full
Building Improvements and Betterments Replacement Cost
$80,000 – Special Form Coverage -- Full Replacement
Business Personal Property Cost
Spoilage $10,000
Business Income Twelve (12) Months of Continuing Royalty Payments
and rent
Flood, Earthquake and Volcanic Eruption Subject to Territory Limitations
Workers’ Compensation Statutory Requirements
$1,000,000 by Disease
$1,000,000 each Accident
Stop Gap or Employer Liability $1,000,000 Policy Limit
Hired and Non-Owned Automobile Liability $1,000,000 Combined Single Limit

Your lease may require higher limits or additional coverages. Each specified policy of insurance must meet
the following requirements: (a) the policy must name us (and any of our affiliates that we reasonably
specify) as an additional insured; (b) the policy must not be subject to cancellation, modification or
amendment except after 30 days written notice to us; (c) the insurance must be placed with an approved
vendor and an insurance carrier with an AM Best’s Rating of not less than A; and (d) the policy must
provide that failure by you to comply with any term, condition or provision of the insurance contract, or
other conduct by you, will not void or otherwise affect the coverage afforded us.
(8)
Although we do not charge any additional fees for the initial training program, you must pay any
wages due to your employees as well as travel, food and lodging expenses incurred by you and your
employees during initial training. The cost will depend on the distance you and your employees must travel
and the type of accommodations you choose.
(9)
You must purchase certain proprietary beans and recipe items which constitute key components of
the System, the cost of which is included here. Also included in our estimate is the opening food inventory,
uniforms, linens, small wares, first aid supplies, office supplies, initial cleaning supplies, gift cards, menus
and other printed items and opening cash drawer. The amount of your initial inventory will vary
depending on the sales volume you anticipate for your Cafe and current market prices.(10) Your
miscellaneous pre-opening expenses may include utility deposits, installation of telephones, legal or
accounting services, office supplies, menu printing, etc.
(10)
This is an estimate only of the range of initial start-up expenses that you may incur. This amount
does not include any payroll owner draw, or subcontractor installers’ costs. The actual amount of additional
funds that you will need depends upon a variety of factors, including your own management skill, economic
conditions, competition in your area and other factors. The estimate is for a period of 3 months. The
estimate of additional funds is based on our affiliate’s experience and expertise in the metropolitan Detroit
area, but no assurance can be given that these estimates are accurate for your franchise. These amounts are
generally not refundable. Your personal living expenses are not included in the additional funds (working
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capital) estimates. You will need to make sure that you have appropriate reserves to cover your own living
expenses during the first several months after your business commences.
(11)
We relied on our affiliates’ experience in developing and operating a similar business to compile
these estimates. You should, of course, review these figures carefully with a business advisor before
making any decision to purchase the franchise.
(12)
Except as may be noted, none of the payments to us are refundable. The refundability of payments
to other parties is determined by your agreements with those parties.
(13)
We do not offer any financing for any part of your initial investment. You may, however, finance
a portion of your initial investment with a third party. The availability and terms of financing with third
parties will depend on factors including the availability of financing generally, your credit history, collateral
you may have, and the lending policies of financial or leasing institutions.

Multi-Unit Franchises

In addition to the initial investment described above for each individual franchise Cafe that
Multi-Unit Developer owns and operates, Multi-Unit Developer will incur the following expenses:

YOUR ESTIMATED INITIAL INVESTMENT

Type of Amount Method of When Due To Whom


Expenditure Payment Payment is to
be Made
Multi-Unit $70,000 for 2 Lump sum When the Multi- Us
Development Fee (1) Cafes to Unit Agreement
$130,000 for 5 is signed
Cafes
Franchise Fee $20,000 to Lump Sum When Franchise Us
Balance of $20,000 $80,000 Agreement is
per Location (Cafes signed
2-5)
Legal, Accounting $3,000 to As incurred As incurred Vendors,
and Other $20,000 Employees and
Miscellaneous Pre- Us
opening Expenses (2)
Total Estimated $93,000 to
Initial Investment $230,000*

Notes to Table
*Based on a Multi-Unit Schedule for two (2) to five (5) franchises.
(1)
See Item 5 regarding the initial Multi-Unit Development Fee.

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(2)
Miscellaneous pre-opening expenses may include legal fees, organizational and accounting
expenses, business licenses, miscellaneous office supplies, utility and phone deposits, equipment
deposits and other pre-paid expenses incurred before opening. This is an estimate only of the range
of initial start-up expenses that you may incur.

ITEM 8--RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES

Obligations to Purchase or Lease from the Franchisor or its Designated Suppliers

You must purchase all equipment, fixtures, signs, banners, inventory, coffee and espresso
beans, teas, food products, proprietary seasonings, recipes, supplies, packaging materials,
ingredients, paper and plastic products, menus, uniforms, POS and computer systems, computer
hardware and software, time clocks and payroll/tax filing services and all other products and
services for the development and operation of your HARAZ COFFEE HOUSE franchise of the
type and in the amounts we specify, in accordance with our specifications and only from
manufacturers, suppliers or distributors we designate or approve (“Approved Suppliers” or
“Designated Suppliers”). We and our affiliates may be Approved Suppliers and with respect to
proprietary coffee and espresso beans the only Approved Supplier.

You must prepare serve all of the items on our standard menu pursuant to our recipes and
methods without departing from the standard menu. No food or liquid items may be sold that are
different from our standard menu unless you have received our written approval. We do not have
to approve other suppliers or distributors for any of these products and services and we do not
issue criteria to our franchisees for these products and services. We impose these requirements so
that we can ensure uniformity of operations, quality and sufficient volume purchases to obtain
favorable pricing under contracts with suppliers and distributors. If you wish to request approval
of a supplier, we may grant approval of alternative suppliers upon written request. We may charge
a fee for each request as disclosed by Item 6. Based on the information and/or samples you supply
to us from the proposed alternative supplier, we will test the items supplied and review the
proposed supplier’s business reputation, Cafe very performance, credit rating and other
information. We reserve the right to update our criteria periodically. We may permit you to
purchase from alternative suppliers who meet our criteria after they are approved by us. We expect
to complete our review and advise you of our decision within 30 days after you submit all required
information to us.

Our criteria for approving suppliers are made available to you upon request (and may be
set forth in the Operations Manual). Our specifications and standards with respect to product and
supply purchases are contained in our Operations Manual and through bulletins, memos and
emails.

We will provide a list of Approved Suppliers to you in memos, bulletins, emails or in our
Operations Manual. This list may be amended from time to time at our discretion. We may enter
into agreements with Approved Suppliers for and on behalf of all HARAZ COFFEE HOUSE
franchises or all HARAZ COFFEE HOUSE franchises in a particular region. As of the date of this
disclosure document, our Founder Hamzah Nasser, has an ownership interest in our Affiliate Haraz
HQ that will be an Approved Supplier of certain coffee and espresso beans, teas, and other required

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items you must carry in the operation of your franchise. No other individual that has an ownership
interest or is an officer in the Franchisor owns an interest in any Approved Supplier.

Our designation of a manufacturer, supplier or distributor does not create any express or
implied promise, guaranty or warranty by us as to the products or services of the manufacturer,
supplier or distributor and we will not have any liability to you for any claims, damages or losses
suffered by you as a result of or arising from the products or services provided by the manufacturer,
supplier or distributor or the acts or omissions of the manufacturer, supplier or distributor.

We may negotiate purchase arrangements with some of our Approved Suppliers or


Designated Suppliers for the benefit of our franchisees in order to take advantage of group
purchasing power.

We reserve the right to receive rebates or other fees from Approved Suppliers based on
sales of goods or services to our franchisees. We have the right to collect all rebates or fees and
you must cooperate with us in the collection of those rebates and fees. We may be the only
Approved Supplier for proprietary seasonings and thus may retain all revenue from purchases by
franchisees.

You must acquire, maintain and update the equipment (including POS and computer
systems), signs, products, and supplies that we specify for establishing and operating your HARAZ
COFFEE HOUSE franchise. Also, all of these items must meet our standards and specifications.

You must also follow all policies set forth in our manuals concerning uniforms and
personal appearances to the extent permissible by state or federal law.

Cafe Specifications

You must prepare, or cause to be prepared, all required construction plans and
specifications to suit the shape and dimensions of the premises and ensure that these plans and
specifications comply with applicable ordinances, building codes, federal and state laws, permit
requirements and lease requirements and restrictions. You must submit construction plans, bids,
specifications, and any other documentation or forms we may require to us for our approval before
you begin construction of your Cafe, and you must submit all revised plans and specifications to
us during the course of construction. You must engage a licensed contractor and construct and
develop your Cafe using only those types of construction and decorating materials, fixtures,
equipment (including computer hardware and software), furniture and signs that we have approved
as meeting our specifications and standards for appearance, function and performance. You must
purchase these items from the Designated Supplier(s) we select, or, if no Designated Supplier has
been identified, from an Approved Supplier who can satisfy our standards and specifications. As
of the date of this Disclosure Document, our affiliate, Haraz HQ, is the Designated Supplier for
the following equipment: espresso machines, coffee brewers and grinders.

We will furnish you with our mandatory and suggested specifications and layouts for your
HARAZ COFFEE HOUSE Cafe, including requirements for dimensions of the premises, design,
image, décor, layout, signs, furniture, fixtures, equipment and color scheme. You must hire your

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own architect to adapt our plans to the specific shape and dimensions of the approved location for
your Cafe. Our approval only relates to how well the build-out plans implement our prototype
plans and implementation and presentation of the Proprietary Marks. We must review and approve
all plans and specifications before you begin to construct the location to ensure that they meet our
design requirements. We may inspect the Cafe during its development.

We formulate and modify our specifications based on our experience in the business.
Factors that we consider include quality and uniformity of products and services. We issue and
modify our specifications by sending memos, bulletins or updates to our Operations Manual.

Site Approval

The Cafe must be located at a site that we have approved. We consent to locations on a
case-by-case basis, considering items such as size, appearance and other physical characteristics
of the site, demographic characteristics, traffic patterns, competition from other businesses in the
area and other commercial characteristics, such as rental obligations and other lease terms
(including those that we require be in the lease). You may not sign a lease for the Franchised
Location until you provide us with a copy of the lease, allow us reasonable time to confirm that
the lease contains certain mandated provisions, and notify you in writing that we have approved
the lease terms. Any lease or sublease for an approved site must be in a form satisfactory to us
and provide the following: (1) notice to us of and our right to cure your default under said lease;
(2) the right to assign your interest under the lease to us without the lessor’s consent; (3) authorize
and require the lessor to disclose to us, upon our request, sales and other information you furnish
to the lessor; (4) we shall have the right, in our sole discretion, to assume the lease if the Franchise
Agreement expires or if it is terminated without the grant of a successor franchise; (5) consent to
your use of signage according to our specifications; and (6) the lease may not be materially
modified without our consent. You and the landlord must sign a Lease Addendum (in the form
that we require) in connection with any lease agreement. We reserve the right to reject the lease if
the lease does not contain these provisions, or the landlord does not sign the Lease Addendum.

You must provide a copy of the signed lease to us within fifteen (15) days of its execution.
You must further agree not to execute any modification of the lease, which would affect our rights
without our prior written approval. You are required to enter into a lease for an approved site with
one hundred eighty (180) days after you sign the Franchise Agreement or we may, at our sole
discretion, terminate the Franchise Agreement.

We currently do not intend to require that you lease or sublease your Franchise Location
from us. If we lease or sublease your Franchise Location to you, we may derive revenue from the
rent you pay us. As of the date of this Franchise Disclosure Document we have not leased any
locations to franchisees.

Insurance

You must purchase insurance coverage for your business in accordance with our standards
and specifications and from our Approved Suppliers. See Item 7 for a listing of the insurance
coverages that we specify.

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Advertising Materials

Before you implement them, you must send us for approval samples of all advertising,
promotional and marketing materials, which we have not prepared or previously approved. If you
do not receive written approval within fifteen (15) days after we receive the materials, they are
disapproved. You may not use any advertising or promotional materials that we have disapproved.

As noted in Items 7 and 11, you must conduct a grand opening advertising program for the
Cafe in accordance with our standards and specifications during the thirty (30) day period after
opening.

Revenue or Other Benefits to Franchisor or Affiliates

Neither we nor our Affiliates, as of the date of this disclosure document, have received any
revenue from required purchases by any franchisee. We may negotiate prices for numerous
products for the benefit of the System, but not for any individual franchisee. We will attempt to
receive volume discounts for the System.

Percentage of Purchases

All of your purchases from Approved Suppliers and in accordance with our specifications
will represent 90% to 100% of your total purchases in the establishment of your HARAZ COFFEE
HOUSE franchise and 90% to 100% of your total purchases in the ongoing operation of your
Franchise Business.

Cooperatives; Material Benefits to Franchisees

We do not at this time have any formal purchasing or distribution cooperatives. We do not
provide material benefits to our franchisees based on a franchisee’s purchases from designated
sources.

ITEM 9--FRANCHISEE’S OBLIGATIONS

This table lists your principal obligations under the Franchise Agreement, Multi-Unit
Agreement and other Agreements. It will help you find more detailed information about
your obligations in these Agreements and in other Items of this Disclosure Document.

Disclosure
Obligation Section in Agreement
Document Item
Sections 7.1, 7.2 and 7.3 of the Franchise
a. Site selection and
Agreement; Section 4 of Multi-Unit Items 7, 11, and 17
acquisition/ lease Agreement
b. Pre-opening Sections 7.3, 7.6 and 7.7 of the Franchise
Agreement Items 5, 7 and 8
purchases/leases

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Disclosure
Obligation Section in Agreement
Document Item
c. Site development and Sections 7.1 through 7.7 of the Franchise
other pre-opening Agreement; Section 4 of Multi-Unit Items 5, 7 and 11
requirements Agreement
d. Initial and ongoing Section 10 of the Franchise Agreement;
Item 11
training
Section 8.1 of the Franchise Agreement;
e. Opening Sections 1 and 4 of the Multi-Unit Items 11 and 17
Agreement
Sections 3.2(i), 7.7, 8.9, 8.13, 9.2, 9.3,
10.3, 13.2(f), 15.5 and 16.8 of the
f. Fees Items 5, 6 and 7
Franchise Agreement; Section 5 of the
Multi-Unit Agreement
Sections 2.1, 2.2, 3.2, 4.10 through 4.14,
g. Compliance with
6, 7, 8, 9.3, 9.4, 9.5, 10.2, 10.3, 13.2 and
standards and Items 8, 11, 13 and 16
14 of the Franchise Agreement; Sections
policies/operating manual
4 and7 of the Multi-Unit Agreement
Sections 6 and 11 of the Franchise
h. Trademarks and Agreement; Section 4 of the Multi-Unit
Items 13 and 14
proprietary information Agreement; Section 1 of Confidentiality
Agreement (Exhibit E)
i. Restrictions on products/ Sections 8.5 and 8.6 of the Franchise
Items 8, 11 and 16
services offered Agreement
j. Warranty and customer Sections 8.1 and 8.3 of the Franchise
None
service requirements Agreement
Section 8.1 and 8.2 of the Franchise
k. Territorial development
Agreement; Sections 1 and 4 of the Multi- Item 12
and sales quotas
Unit Agreement
l. Ongoing product/service Sections 4.11, 8.4, 8.5 and 8.6 of the
Items 8 and 16
purchases Franchise Agreement
m. Maintenance, appearance Sections 3.2, 8.7 and 13.2 of the Franchise
and remodeling Agreement Items 11 and 17
requirements
n. Insurance Section 8.10 of the Franchise Agreement Items 7 and 8
o. Advertising Section 9 of the Franchise Agreement Items 6 and 11
p. Indemnification Section 8.13 of the Franchise Agreement; Item 6
Sections 8.8 and 8.9 of the Franchise
q. Owner’s participation/ Agreement; Appendix D of Franchise
Items 11 and 15
management/staffing Agreement - Personal Guaranty; Section 6
of the Multi-Unit Agreement
Sections 4.10 through 4.14 of the
r. Records and reports Franchise Agreement; Section 11 of the None
Multi-Unit Agreement

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Disclosure
Obligation Section in Agreement
Document Item
Sections 4.13 and 4.14 of the Franchise
s. Inspections and audits Item 6
Agreement
Section 13 of the Franchise Agreement;
t. Transfer Items 6 and 17
Section 8 of the Multi-Unit Agreement
Section 3.2 of the Franchise Agreement;
u. Renewal Items 6 and 17
Section 3 of the Multi-Unit Agreement
Sections 11 and 15 of the Franchise
v. Post-termination Agreement; Section 7 of the Multi-Unit
Item 17
obligations Agreement; Sections 1 and 2 of
Confidentiality Agreement
w. Non-competition Section 12 of the Franchise Agreement
Item 17
covenants
Section 16 of the Franchise Agreement;
x. Dispute resolution Section 12 of the Multi-Unit Agreement; Item 17
Section 7 of Confidentiality Agreement

ITEM 10--FINANCING

We do not offer direct or indirect financing for your franchise. We do not guaranty any of
your notes, leases, or other obligations. At your request, we may provide information and advice
to assist you in seeking financing.

ITEM 11--FRANCHISOR’S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS


AND TRAINING

Individual Unit Franchises

Except as listed below, we are not required to provide you with any assistance.

Before Opening

Before you open your business, we will:

1. Assist you in selecting a suitable location for the Franchise Business (Section 5.1
of the Franchise Agreement). Also, we will review your proposed location for approval (Section
7.1 of the Franchise Agreement).

You are responsible for selection of the site of your HARAZ COFFEE HOUSE franchise.
However, we will assist you and may recommend a site to you. We must approve the site for your
Franchise Business. The factors that we consider when we recommend or approve a site include
the condition of the exterior and interior of the building, visibility, site access, surrounding
population density, income and educational levels, vehicle traffic counts, pedestrian traffic counts,
space dimensions, parking availability, signage restrictions, use restrictions, and economic terms.
The Franchise Agreement does not establish a time limit for our approval or disapproval of a site,
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but we will endeavor to complete our review within 30 days. If we do not send a notice of approval
the site is deemed to be rejected. If we cannot agree on a site and your HARAZ COFFEE HOUSE
Cafe is not opened within the time specified in the Franchise Agreement, the Franchise Agreement
may be terminated. Our approval of a site does not constitute a guaranty or warranty of success.

2. Provide you with a CAD program of standards and specifications for the leasehold
improvements, interior design, layout, floor plan, signs, designs, products, inventory, uniforms,
equipment, POS System, color and decor of the Cafe and specifying the standard format for the
construction or improvement of your Franchise Location (Section 5.2 of the Franchise
Agreement).

3. Specify and provide sources of standards and specifications for the equipment,
supplies and materials used in, and the menu items offered for sale by, the Cafe, including the
Approved Suppliers List for the equipment, fixtures, signs and inventory necessary for you to
develop and begin operation of the Franchise Business (Section 5.3 of the Franchise Agreement).

4. Provide you one copy of our Operations Manual for use in the operation of your
Franchise Business during the Term of your franchise (Section 5.4 of the Franchise Agreement).
The Operations Manual is described in more detail below in this Item under the heading
“Operations Manual.”

5. Provide an initial training program to train you to operate the Franchise Business
(Sections 5.5 and 10 of the Franchise Agreement). The training program is described in more
detail below in this Item under the heading “Training.”

6. For your initial Cafe, provide a representative for up to five (5) days before opening
without charge to assist in the opening and initial operation of your Franchise Business. If you
request, we may provide assistance beyond this five (5) day period, but you must pay a charge for
the additional services in an amount determined by us (Section 5.6 of the Franchise Agreement).

7. Designate the products and services to be offered by the Franchise Business and
provide sources of supply for those products and services (Section 5.7 of the Franchise
Agreement).

8. Provide assistance to create a Grand Opening campaign. (Section 9.1 of the


Franchise Agreement)

Time of Opening

We expect franchisees to open their HARAZ COFFEE HOUSE franchise within one (1)
year after signing the Franchise Agreement. The main factors that we expect to affect this time
period are ability to complete training, obtain any applicable licenses, lease negotiations, time for
improvement of the location and your personal timetable.

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During Operation

During the operation of your franchise, we will:

1. Provide updates to you updates and modifications to our Operations Manual and
other specifications for all aspects of the Franchise Business as they become available (Section 5.4
of the Franchise Agreement).

2. If you request, we may provide assistance beyond this period, but you must pay a
charge for the additional services in an amount determined by us (Section 5.6 of the Franchise
Agreement).

3. Designate the products and services to be offered by the Franchise Business and
continually provide you with updates in our specifications for products or services. We will also
provide sources of supply for all authorized products and services (Section 5.7 of the Franchise
Agreement).

4. Our representative will visit the Franchise Business after opening and periodically
visit the business after that at intervals that we deem appropriate throughout the remaining term of
the Franchise Agreement. During these visits the representative will evaluate your operations and
provide any operational advice and assistance deemed necessary. We will also provide reasonable
operational advice and assistance to you by telephone or email, including advice on specific
services or products, if requested by you (Section 5.8 of the Franchise Agreement).
5. Provide guidance on and approval of the pricing of the products and services of the
Franchise Business (Section 5.9 of the Franchise Agreement).

6. Administer the Advertising Fund when implemented and review for approval any
local advertising proposed by you (Section 5.10 and Section 9 of the Franchise Agreement). Our
advertising program is described in more detail below in this Item under the heading
“Advertising.”

7. Indemnify you against liability to third parties resulting from claims by third parties
that your use of the Franchise Marks infringes trademark rights of the third party, but only if (a)
you have used the Franchise Marks in accordance with the requirements of the Franchise
Agreement and the Operations Manual and (b) you have given notice to us of the claim within ten
days of receipt by you of the claim and you have tendered the defense of the claim to us (Sections
5.11 and 6.4 of the Franchise Agreement).

8. Make all modifications to or substitution of the Franchise Marks on a uniform basis


for all similar situated franchisees in a particular market (Section 6 of the Franchise Agreement).

9. If your initial Franchise Location becomes unusable, review for approval any
alternative location proposed by you (Section 7.1 of the Franchise Agreement).

10. Review proposed transferees of your franchise business for approval (Section 13 of
the Franchise Agreement).

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Advertising

1. Grand Opening

You are required to spend between $2,000 to $5,000 for grand opening advertising for your
Franchise Business (“Grand Opening Advertising Payment”). This amount will be used for
advertising for your Franchise Business during the two (2) week soft opening and 1 day grand
opening of your Franchise Business or as otherwise agreed by us. We will work with you to
develop a grand opening advertising plan, which we must approve. You will be responsible for
implementing the plan and directly paying media vendors.

2. Local Advertising.

You must conduct local advertising in your Territory and spend at least 1% of your Cafe’s
Gross Sales each month for local advertising. We must approve all advertising before you use it.
You must provide us with an annual marketing plan by December 1 of every year for the following
year and we must approve this plan. You must also send us a monthly update to your marketing
plan before the end of every month including an expenditure report to show that you have complied
with the Local Advertising requirements. Any advertising that you propose to use that has either not
been prepared by us or has not been approved by us in the immediately preceding 6-month period
must be submitted to us for our approval before you may use it. We will have 15 days after receipt
of all materials to approve or disapprove of the proposed advertising materials. Unless we provide
our specific approval of the proposed advertising materials, the materials are deemed not approved.
Any materials you submit to us for our review will become our property, and there will be no
restriction on our use or distribution of these materials.

We reserve the right to require you to include certain language in your local advertising, such
as “Franchises Available” and our Website address and telephone number.

3. Advertising Fund.

We require you to contribute up to 2% of your Gross Sales to an advertising fund that will
be administered by us or an agency we designate (the “Ad Fund”). The advertising fund will be
used to maximize general public recognition and patronage of the Franchise Marks and Franchise
System. We will use the advertising fund to formulate, develop, and produce advertising and
promotional programs and to conduct advertising and promotional programs on a national,
regional or local level as we determine, in our discretion, to be most effective in achieving brand
and product media placement. We are not required to spend your advertising fund contributions
to place advertising in your local area or in any specific media. As described below, any
advertising placed by you must be approved in advance by us.

We may engage the services of an advertising source or sources to formulate, develop,


produce and conduct advertising and these costs will be paid by the Ad Fund. Up to 15% of the
Ad Fund may be used to reimburse us for our reasonable administrative costs that we incur in
activities related to the formation, development and production of advertising or the administration
of the advertising fund. This may include, for example, expenses incurred in market research,

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preparation of marketing and advertising materials, advertising agency fees, internet promotion,
and website development and maintenance. We will not use the advertising fund for advertising
that is primarily for the solicitation for the sale of franchises. We will submit to you, on request,
an annual report of the receipts and disbursements of the Ad Fund, which may be unaudited and
prepared by our management.

Any HARAZ COFFEE HOUSE Cafe operated by us or our Affiliates will contribute to the
advertising fund on the same basis as our franchisees.

If we do not use advertising fund contributions during the fiscal year in which they accrue,
we will hold those funds for use in the following year.

We intend to use outside advertising agencies or independent contractors to produce


advertising for us at this time. We expect that advertising by the fund may be local, regional (and
eventually national) in scope and may include newspaper, magazine, direct mail, radio and
television as funds permit.

We did not collect advertising fees during 2022, so we do not have any data on the portions
of the advertising fees used for media placement, production of advertising, administrative costs,
or other costs during that year.

You must participate in any gifts cards, coupons, ad flyers, electronic gift or money cards
(E-cards), frequency cards, promotions, specials or other programs specified by us and honor all
cards issued by us or by other franchisees in accordance with our policies. Your participation in
those programs is integral to the Franchise System and to the success of those programs. We or a
person designated by us will administer any gift and E-card or other similar programs specified by
us. We may charge an administrative fee for administrating those programs. You must also honor
and participate in discount coupons or similar promotional materials, drives, prizes, giveaways,
contests and other programs, local, regional or national, related to sales promotions, specified by
us to the extent that participation does not violate federal or state law.

All advertising by you in any medium, including signage, must be factual and dignified,
must conform to our standards and specifications, and to the highest standards of ethical
advertising practice, and must be approved by us in writing before it is used. No handwritten signs
or otherwise non-conforming sign designs are allowed. No computer-generated signs are allowed
unless they have been provided by us or approved in writing by us. You must submit to us for
approval all marketing and promotion materials, including signage, prepared by you for your
Franchise Business and not prepared by or previously approved by us. You must not engage in any
business or advertising that may be injurious to the goodwill associated with the Franchise Marks
and Franchise System. You must not advertise any products or services for your business or use
the Franchise Marks except those products or services authorized by us.

To ensure uniformity, your location(s) will be listed on our website and social media
platforms. As a result, you may not develop or create your own website or social media platforms
(i.e. Facebook, Twitter, etc.) for your franchise location.

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4. Advertising Cooperative. We do not have a cooperative advertising fund at this
time but reserve the right to implement such fund in the future. If such coop fund is created, all
franchisees and affiliated Cafes will be required to participate but required expenditures for local
advertising will be credited to you against any payments to be made to the fund. If your Franchise
Business is within a designated advertising area, you must join, maintain a membership in and abide
by the governing instrument of the advertising cooperative for that area. Each cooperative will work
with us or an agency designated by us in coordinating and placing regional and local advertising for
the members of the cooperative. The structure of the cooperative as well as the original governing
instrument of the cooperative and any changes to that instrument, must be approved by us. The
cooperative cannot modify the terms of your Franchise Agreement but may require you to make
contributions to the cooperative in addition to the advertising fund contributions you will pay to us.
Each Cafe Franchised Location in the cooperative will have one vote on matters before the
cooperative. Decisions will be made as provided in the governing instrument of the cooperative,
or if not otherwise specified, based on a majority of the votes entitled to be cast by the members
of the cooperative. The cooperative will decide how the cooperative will be administered, whether
by the members of the cooperative, a committee of the cooperative, us or an advertising agency.
The cooperative will decide whether and how annual or periodic statements will be provided to
the members of the cooperative. Any franchisee holding an officer, management, executive or
committee position with the cooperative must be a franchisee in good standing. The costs and
expenses of each cooperative must be paid by that cooperative. We have the power to require
cooperatives to be formed and we may change, dissolve or merge cooperatives.

Electronic Cash Register and Computer Systems

You must purchase or lease the point of sale (“POS”) and computer systems we specify for
the Franchise Business and use the specified POS and computer systems in the Franchise Business
in the manner we specify. We estimate the cost to be approximately $1000 for each terminal for
your Franchised Location. Also, you must pay all support, maintenance, update and upgrade costs
to maintain the specified POS and computer systems in the manner specified by us. We may
develop, acquire, update or endorse a POS and computer systems and specifications for certain
components of the POS and computer systems in the future and may modify those specifications
and the components of the POS and computer systems in the future. As part of the POS and
computer systems, we may require you to obtain specified computer hardware and software
including, without limitation, a license to use proprietary software developed by us or others and
service agreements. Modification of the specifications for the components of the POS and
computer systems may require you to incur costs to purchase, lease or license new or modified
computer hardware and software and to obtain service and support for the POS and computer
system during the term of the Franchise Agreement. Within 30 days after you receive notice from
us, you must obtain and have operational the components of the POS and computer system that
we specify. There are no contractual limitations on the cost or frequency of your obligation to
update or upgrade computer hardware and software during the term of the franchise.

We have the right to independently access the sales information and other data produced
by the POS and other computer systems specified by us and there are no contractual limitations on
our right to access and use that information and data. You must provide us access to the
information on the POS and computer systems in the manner specified by us and must supply us

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with any security codes necessary to obtain that access. We may retrieve, analyze, download and
use the software and all data on your POS and computer systems at any reasonable times as long
as the access does not unreasonably interfere with the operation of your Franchise Business.

The POS equipment that we currently specify for establishing a HARAZ COFFEE HOUSE
franchise is the Clover point-of-sale system. As of the date of this Disclosure Document, the POS
System offered by Clover includes PC based computers, additional hardware, including touch
screens, printers and cash drawers, and a number of software programs. The entire system may be
purchased or leased. The POS System is a network of POS terminals for order entry, cash control,
inventory control, labor scheduling, sales information, menu management, management reporting,
time clock functions and/or other operating functions and reporting for the Franchise Business.
Our POS vendor does not have an obligation to maintain and upgrade the POS System unless you
purchase help desk support service or case packs and a software enhancement license. Our POS
vendor will charge you service fees for the number of apps downloaded by users which averages
approximately $75 per month.

The POS computer system must be setup in accordance with the Payment Card Industry
Data Security Standards (PCI DSS) and must be PCI compliant. Upon installation of this system,
you must use an independent Approved Scanning Vendor (ASV) to certify that the installation is
PCI compliant. We also have the right to require that you conduct certifications on an annual basis
and to provide us with a copy of verification that your system is PCI compliant.

You must also offer online ordering for all items in your Franchise. The online ordering
credit card payment system must be setup in accordance with the PCI DSS system and comply
with all updates and required maintenance prescribed under PCI DSS standards, including
purchase of necessary hardware and software. You will be required to report to us any known
vulnerability or breach of your POS system and provide proof of compliance upon our request.

You must acquire and maintain at all times a static IP address and a high speed (T-1, Cable,
DSL, Satellite or other high-speed access) Internet access for communication with customers and
us by email and other electronic means, connection to our intranet systems (if any) and to allow us
to access your POS and computer system remotely 24 hours a day and seven days a week. You
must also acquire and maintain an e-mail address so that we may communicate with you by e-
mail. If we specify, you must participate in a centralized email system maintained by us.

Operations Manual

As described above, we loan to you one or more copies of our Operations Manual or will
provide access to the Operations Manual over our corporate Intranet. This Operations Manual
contains mandatory and suggested specifications, standards, employee uniforms and appearance,
operating procedures and rules prescribed periodically by us, as well as information relative to
your other obligations under the Franchise Agreement and the operation of the Franchise System.

Please note that what we refer to as our Operations Manual actually consists of several
topic-specific manuals. As of the date of this disclosure document, the title of each of these topic-
specific manuals and the number of pages on each subject within each of these manuals is provided

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on Exhibit K to this disclosure document. Our Operations Manual consists at this time of 264
pages.

The Operations Manual must remain confidential and is our proprietary property. We have the
right to add to and otherwise modify the Operations Manual periodically as it deems necessary,
provided these additions or modifications will not alter your fundamental status and rights under
the Franchise Agreement.

TRAINING PROGRAM

Hours of Hours of on
Classroom the Job
Subject Training Training Location

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DAY 1 5 At our Corp. Office in
• Intro to Coffee Dearborn
• 5 types of drinks
• Frothing
DAY 2 5 At our Corp. Office in
• Bean roast used for espresso Dearborn
• Espresso Extraction
• Scaling Espresso shot volume
• Water to Coffee Ratio
• Crema is foam of the Espresso
contains C02
DAY 3 5 At our Corp. Office in
• Vanilla Latte Dearborn
• Cappuccino
• Macchiato
• Cortado
DAY 4 5 At our Corp. Office in
• Coffee Brewing Dearborn
• Pour Over
• Batch Brewing
• French Press
• Cold Brew

DAY 5 5 At our Corp. Office in


• Ice Lattes and Cold Brew Dearborn
• Customer Service
• Food handling, and Date labeling
• Equipment maintenance
DAY 6 5 At our Corp. Office in
• Mock Trials Dearborn
• 7 Minute Drink Test
• Serve Safe Certificate
Manual Orientation
Training will typically be conducted by our founding Member, Hamzah Nasser within
thirty (30) to forty-five (45) days before you open your franchise. Mr. Nasser has two (2) years of
experience in owning and operating HARAZ COFFEE HOUSE Cafes. Training may also be
conducted by various management staff from a HARAZ COFFEE HOUSE location operated by
our Affiliates, each of whom will have experience in operation of a HARAZ COFFEE HOUSE
establishment or have specific experience pertinent to the training presented. We may conduct
your initial training in conjunction with other franchisees. Training will primarily take place at a
HARAZ COFFEE HOUSE location in metro-Detroit or as otherwise provided above. The first
week of training will be at our Haraz Coffee House School at our offices in Dearborn for a period
of approximately six (6) days, from 10:00 am– 3:00 pm. The second week will also be for five (5)
days, during the same daily time period and will be held at a Haraz Café location in metropolitan
Detroit. The third week will be at your franchised location for a period of five (5 ) days from 10:00
am to 3:00 pm. We require at least one individual per location to complete the training program,
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one of whom must be your Manager for the franchise, although we encourage you to bring other
employees with you who have signed the required confidentiality agreement. The instructional
materials for training will include the Operations Manual. You must successfully complete our
training prior to the opening of your Franchise Business. If you or your Manager fails our initial
training, we may either offer to retrain such individual or terminate the Franchise Agreement.

Our training sessions, whether initial training programs or additional training programs for
all franchisees, will be conducted as often as required at our expense, except that you must pay for
the travel, lodging, meals, salaries and other expenses of you and your employees. Neither you
nor your employees will receive any compensation from us while attending the initial training
program or other training programs. All franchisees and managers of their franchise must attend
and successfully complete the initial training period agreed by the parties at the time of the signing
of the Franchise Agreement and prior to commencing operation of the Franchise Business.

Periodically, and on an as-needed basis, we may provide mandatory follow-up training


programs, which you, the manager of your franchise and/or your other employees must attend.
We reserve the right to charge you a training fee for each attendee at these additional training
programs at our then current per diem rate which is $250.00 as of the issuance date of this
disclosure document. We may also conduct webinars and conference calls and hold meetings and
conferences. You will be responsible for your travel, lodging, meals, salaries and other expenses
of you and your employees. Neither you nor your employees will receive any compensation from
us while attending the meetings, conferences or other training programs.

ITEM 12--TERRITORY

Individual Unit Franchises

Franchise Location

You must operate your HARAZ COFFEE HOUSE Cafe only from a specific location,
which will be designated in Item 1 on Appendix A to the Franchise Agreement. If the exact
location for your HARAZ COFFEE HOUSE has not been determined before signing of the
Franchise Agreement, you must execute a lease for a location for your franchise within the area
designated on Appendix A within 180 days from execution of the Franchise Agreement. If we
determine in our sole opinion that there are good grounds as to why you have not met this
requirement, we may grant you an extension that we determine. You must always operate your
Cafe only at a location approved in writing by us. You cannot relocate your franchise without our
approval. If your franchise location becomes unusable or unavailable for your HARAZ COFFEE
HOUSE, you must obtain our written approval for a new site. The factors we consider for
relocating franchises are the same factors we consider for your initial location (see Item 11).

As long as you sell approved products and services at your franchise location, you are not
limited in the area from which you may draw your customers. The sale of any other products or
services requires our prior written consent. You will also have no right to solicit or conduct
business through the use of toll free telephone numbers, catalogs, direct mail, internet, social media

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or other advertising or solicitation methods not involving or promoting only sales over-the-counter
at your Franchise Location.

You will not receive an exclusive territory. You may face competition from other
franchisees, from outlets we own, or from other channels of distribution or competitive brands we
control. However, as long as you are not in default of your Franchise Agreement, we grant you a
protected area of a radius of three (3) miles from your Franchise Location (the “Protected Area”)
in which we will not operate, authorize, license or franchise any other person to operate a business
using the Franchise Marks, the Franchise System or any other Cafe business that offers the same
products and services as Franchisor, without your prior written consent. Notwithstanding the
above, this Protected Area is not exclusive as we may operate or authorize another person to
operate a HARAZ COFFEE HOUSE in a public facility, such as train station, bus station, shopping
mall/center, airport, park, amusement park, arena or stadium within your Protected Area, or in any
geographic area, if it is located off a highway exit (“Non-traditional Venues”). Also, if your
Franchise Location is in a densely populated urban area (such as a major downtown area), your
Protected Area may be an area that is less than one (1) mile. In that case, the area will be mutually
agreed upon and will be stated in Item 2 of Appendix A of the Franchise Agreement. In less
populated rural areas, we may grant a larger Protected Area at our discretion.

You and any other franchisee may make deliveries into any Protected Area, whether by
your own employees or third-party delivery companies (i.e. Grub Hub, Door Dash, etc.), as long
as the customer is not further than five (5) miles from the Cafe. Thus, subject to this restriction,
you are not prohibited from delivering into the Protected Area of any other HARAZ COFFEE
HOUSE franchisee. You will not be permitted to offer delivery service to any customer located
outside of your Protected Area if deliveries cannot be made within a reasonable period of time or if
you are unable to maintain the quality of the product delivered in accordance with the System. What
constitutes a “reasonable period of time” means the time limits we determine, from time to time, as
designated in the Manuals. You will compete with other HARAZ COFFEE HOUSE Cafes which
are now, or which may in the future be, located near or adjacent to your Protected Area (Franchise
Agreement, Section 2.3). We will not pay you any compensation for soliciting or accepting orders
in your Protected Area.

We may operate and authorize others to operate a Cafe business that offers the same
products as a HARAZ COFFEE HOUSE Cafe in your Protected Area if we acquire a chain of
existing Cafes or franchise rights to a chain of existing Cafes. However, in that case, we will not
add or authorize any other person to add any additional units of those Cafes in your Protected Area
after the acquisition.

Your limited rights as described above relate to location only and do not grant you any
exclusivity of marketing or customers. Any HARAZ COFFEE HOUSE Cafe may sell their
products and services to any customer. To the extent permitted by law, for the protection of our
brand, we will attempt to require adherence to minimum and maximum prices that may be
published from time to time. There are no restrictions on our right to solicit or accept orders within
your Protected Area, although we have no present intention to do so. You will not receive any
compensation if we, our affiliates or franchisees solicit or accept customers or orders from inside
your Protected Area.

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Reservation of Rights

All rights not expressly granted in the Franchise Agreement to you relating to the Franchise
Marks and Franchise System are reserved to us, including but not limited to: (a) the right to operate
and authorize others to operate businesses using the Franchise Marks and/or Franchise System at
any location other than a location in your Protected Area; and (b) the right to operate or authorize
others to operate any business that does not use the Franchise Marks or the Franchise System at
any location, including locations within your Protected Area.

You are required to meet an annual gross sales volume of $360,000, to continue your rights
in your Protected Area. If you are in default, we reserve the right to terminate your Franchise
Agreement or decrease your Protected Area in addition to our other rights under the Agreement.
However, your Protected Area will not be altered because of population increases, decreases or
other circumstances.

Franchisee Options; Additional Franchises

You will not have any options, rights of first refusal or similar rights to acquire additional
franchises within any specified territory or any contiguous territories. We may allow you to
acquire additional franchises if you meet our qualifications in place at that time for acquiring a
franchise and ownership of multiple locations. These qualifications may include standards of
character, business experience, financial strength, credit standing, health, reputation, business
ability, experience, availability of management personnel, etc.

Multi-Unit Franchises

Territory

Multi-Unit Developers receive a territory that may be described in terms of advertising


market areas, political subdivisions, including cities, townships, counties or states, or by streets
and natural borders. The size and definition of the territory will be negotiated based on numerous
factors, including but not limited to population density, demographic traffic patterns, fuel service
station locations, access, the number of Individual Unit Franchises to be developed and the
timetable for development. As long as Multi-Unit Developer is not in default of its obligations,
we will not authorize any other person to act as our agent in the territory to promote the sale of
Individual Unit Franchises in the territory. All rights not granted to the Multi-Unit Developer are
reserved to us, including those set forth above with respect to Individual Franchise Units and the
right to: (1) authorize others to promote the sale of and service in the territory of business concepts
now or in the future offered by us as well as other businesses operated under our current or future
marks or systems other than Individual Unit Franchises described in this Franchise Disclosure
Document; (2) authorize other persons to act as Multi-Unit Developers in any area other than
Multi-Unit Developer’s territory; and (3) to offer, sell and/or operate or authorize others to offer,
sell and/or operate Individual Unit Franchises at any location outside the territory without invoking
any of Multi-Unit Developer’s rights or responsibilities under the Multi-Unit Agreement.

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Achievement of Development Schedule

To maintain Multi-Unit Developer’s rights in the territory (and avoid termination of the
Multi-Unit Agreement), Multi-Unit Developer must comply with a minimum development
schedule that will be negotiated and specified in the Multi-Unit Agreement. We estimate that
Multi-Unit Developers’ minimum development schedule may range from 2 to 5 Individual Unit
Franchises. For the purposes of the minimum development schedule, an Individual Unit Franchise
will only be considered in operation if the Individual Unit Franchise is open and operating and not
in default of any of its obligations under the terms of the Individual Unit Franchise Agreement for
that Individual Unit Franchise. If a failure to comply with the development schedule is due to
causes beyond Multi-Unit Developer’s control, such as strike, weather, the inability to obtain
essential equipment or materials, or fire, and Multi-Unit Developer has acted in good faith to
comply with the development schedule, the development schedule will be extended for an
additional time equal to the delay.

If Multi-Unit Developer fails to meet the minimum development schedule beyond any
applicable extensions, Multi-Unit Developer will be in default of its obligations under the Multi-
Unit Agreement, and we may terminate such Agreement after written notice and Multi-Unit
Developer’s failure to cure the default within 30 days of the written notice. Termination of the
Multi-Unit Agreement will not affect any Franchised Location open, operating and in good
standing as of the date of termination.

Except as provided above, Multi-Unit Developer does not have to meet certain sales
volume, market penetration or other contingencies to continue Multi-Unit Developer’s rights in
the territory and the territory will not be altered because of population increases, decreases or other
circumstances.

ITEM 13--TRADEMARKS

By written agreement with our Affiliate, Village Qahwah, LLC (“Licensor”), we have been
licensed to use and sub-license to our franchisees, all Proprietary Marks used, developed or held
by Licensor. Under the Franchise Agreement, we grant you the nonexclusive right to use these
Proprietary Marks in connection with the operation of your Franchise Location. We will license
you to use the Proprietary Marks currently used or that may hereafter be used in the operation of
the business. You must use the Proprietary Marks only for the operation of your Franchise
Business in the manner we authorize. You will be licensed to use our trademarks, service marks,
trade names, logos and symbols (the “Marks”) in the operation of your HARAZ COFFEE HOUSE
Cafe in accordance with the terms of your Franchise Agreement.

As of the date of this disclosure document, Licensor has obtained or made application for
registration of the following federal service mark with the United States Patent and Trademark Office
(“USPTO”) in Washington, D.C.:

MARK APPLICATION REGISTRATION REGISTRATION REGISTER


DATE/NUMBER NUMBER DATE

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Error! Unknown document property name.

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HARAZ December 7, 2020; 6,573,205 November 30, 2021 Principal
LOGO Ser. No. 90363266

HARAZ September 14, 2021; 7,003,551 March 21, 2023 Principal


COFFEE Ser. No.97027108
HOUSE (for
restaurant
services)
HARAZ December 8, 2022: Principal
COFFEE Ser. No. 97708509
HOUSE (for
franchise
services)

There are no currently effective material determinations of the USPTO, the USPTO
Trademark Trial and Appeal Board, or the trademark administrator of any state or any court
involving the Marks. There are no pending infringement, opposition or cancellation proceedings
involving the Marks. There is no pending material federal or state court litigation regarding our
use of, or ownership rights in the Marks. In addition, there are no agreements currently in effect
that significantly limit the rights of our right to HARAZ COFFEE HOUSE or to use or license the
use of the Marks in a manner material to the franchise.

In the Franchise Agreement, you acknowledge and agree that your license to use the Marks
is nonexclusive and limited to providing HARAZ COFFEE HOUSE Cafe products and services.
We retain the right, among others, to grant other licenses for the use of the Marks outside your
Protected Area, in addition to those licenses granted to you and to other HARAZ COFFEE HOUSE
franchisees, as well as to develop and establish other systems and programs providing similar
products and services utilizing the same or similar marks or any other proprietary marks, without
providing you with any rights to these other systems and programs.

You must use each Mark in full compliance with the Franchise Agreement, the Operations
Manual and reasonable rules prescribed periodically by us. You are prohibited under the Franchise
Agreement from using any Mark as part of any corporate or other legal name without our prior
written consent. You must, except as prohibited by applicable law, operate your HARAZ COFFEE
HOUSE business only under HARAZ COFFEE HOUSE Marks designated by us for that purpose
without any prefix, suffix or other modifying words, terms, designs or symbols without our prior
written consent. In addition, you may not use any Mark in connection with the sale of any
unauthorized product or service or in any manner not authorized in writing by us. You must submit
to us samples of all advertising and other materials to be used by you upon which the Marks appear.
You must use the symbol “®”, “SM”, “TM” or any other symbols or words as we may designate
to protect the Marks in all printed or other advertising materials and upon all printed surfaces upon
which any of the Marks appear. Under the Franchise Agreement, you agree not to contest, directly
or indirectly, the ownership, title, right or interest of HARAZ COFFEE HOUSE in the Marks that
are a part of HARAZ COFFEE HOUSE System. Upon the termination or expiration of the
Franchise Agreement, you must immediately discontinue all use of the Marks, remove all copies
of the Marks from your business premises and vehicles, and take all necessary steps to assign to

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Error! Unknown document property name.

85637426v10
us all trade names, trademarks and service marks that you have used or registered during the term
of the Franchise Agreement.

You may not permit any third party to print the Marks on any products, materials,
documents or supplies used by you in your HARAZ COFFEE HOUSE business without our prior
consent and without causing the third party to sign a HARAZ COFFEE HOUSE license agreement
with us.

The Franchise Agreement does not obligate us to protect your use of the Marks or protect
you against claims of infringement of unfair competition arising out of your use of the Marks. You
must promptly notify us of any use of, or claim of right to, the Marks or any colorable variation of
the Marks and any litigation instituted by any third party against us or you involving the Marks.
The Franchise Agreement does not require us to take affirmative action when notified of these uses
or claims. We have the right to control any administrative proceedings or litigation involved the
Marks. We may, in our sole discretion, undertake the defense, prosecution or settlement of any
litigation relating to the Marks. If we do so, you are required under the Franchise Agreement to
sign documents and to render any other assistance as is reasonably necessary in our opinion to
carry out the defense, prosecution or settlement. The Franchise Agreement does not require us to
participate in your defense and/or to indemnify you for expenses or damages if you are a party to
an administrative or judicial proceeding involving a Mark, or if a proceeding involving a Mark is
resolved unfavorably to you. We are not aware of either superior prior rights or infringing uses
that could materially affect your use of the principal Mark in the state in which your HARAZ
COFFEE HOUSE business will be located.

If we discontinue or modify any of the Marks, we may require you to discontinue or


similarly modify your use of that Mark at your expense. If this occurs, you will incur the tangible
cost of compliance (for example, changing signs). If the expenditure is required due to
implementation of a new name based on rejection of our request for registration by the USPTO,
we will equally share with you your costs for new exterior and interior signage and menu name
changes. Your rights under the Franchise Agreement will continue as long as you implement the
modification or discontinuance of the Marks as required by us. If you fail to comply with this
requirement, we have the right to terminate the Franchise Agreement.

ITEM 14--PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION

Patents and Copyrights

We do not own any patents that are material to your franchise. We do not have any pending
patent applications that are material to your franchise. We claim copyright protection for our
written materials, including our Operations Manual, although these materials are not registered
with the U.S. Registrar of Copyrights. There are no currently effective material determinations of
the United States Copyright Office or any court regarding any of our copyrighted or confidential
materials. There are no agreements currently in effect that limit our rights to use or license the

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85637426v10
copyrighted materials or any of our confidential information. We do not know of any superior
prior right or infringing uses of our copyrighted materials or our confidential information that
could materially affect your use of those materials or information.

Proprietary and Confidential Information; Trade Secrets

Our Operations Manual, specifications and procedures and other aspects of the Franchise
System are considered proprietary and confidential and are or may be protected as trade secrets
under various state and federal laws. This information may include site selection criteria, training
and operations materials, recipes, methods, formats, specifications, standards, systems,
procedures, sales and marketing techniques, knowledge and experience, knowledge of operating
results, financial performance and related intellectual property. We grant you a limited license to
use our trade secrets and proprietary know-how relating to the operation of Franchise System (the
“Proprietary Information”). You acquire no interest in the Proprietary Information provided to
you other than the right to utilize it in the operation of your HARAZ COFFEE HOUSE franchise
in accordance with and during the term of the Franchise Agreement. You also must treat the
contents of the Operations Manual as confidential. You are prohibited from disclosing, copying
and/or duplicating, recording, reproducing or otherwise making available the contents of the
Operations Manual to any unauthorized person without our consent.

You must not use our specifications and procedures or any other aspect of our Franchise
System in any unauthorized manner and you must take reasonable steps to prevent disclosure of
this information to others. Your employees must sign an agreement relating to confidentiality in
a form specified by us before you may disclose our confidential information to them (see Exhibit
E).

You must promptly notify us of any use of, or claim of right to, the Proprietary Information
and any litigation instituted by any third party against us or you involving the Proprietary
Information. The Franchise Agreement does not require us to take affirmative action when notified
of these uses or claims. We may, in our sole discretion, undertake the defense, prosecution or
settlement of any litigation relating to the Proprietary Information. If we discontinue or modify
any of the Proprietary Information, we may require you, at your expense, to discontinue or
similarly modify your use of that Proprietary Information.

ITEM 15--OBLIGATION TO PARTICIPATE


IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS

At least one of the persons designated in Appendix A of the Franchise Agreement must be
a designated owner (a “Designated Owner”), who has been trained. Such person must: (a) devote
his or her full time and effort to the day-to-day active management and operation of the Franchise
Business; (b) personally exercise his or her best efforts to market the Franchise Business and
maximize customer satisfaction; (c) preserve and exercise ultimate authority and responsibility
with respect to the management and operation of the Franchise Business; and (d) represent and act
on behalf of Franchisee in all dealings with us. If you desire to have a manager, other than a
Designated Owner, devote full time and effort to the day-to-day active management and operation
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85637426v10
of the Franchise Business in place of a Designated Owner, the manager must successfully complete
the training program designated by us and must be approved, in writing, by us. We must also
approve, in writing, any change in your management personnel. You must have all of your
managers’ sign an agreement relating to confidentiality in the form we specify as a condition of
employment of the manager. See Exhibit E. If the Franchisee is a corporation, partnership, limited
liability company or other entity, each person with an ownership interest must personally guaranty
all of the Franchisee’s obligations to us (see Exhibit D, Personal Guaranty).

If Multi-Unit Developer is a corporation, partnership or other entity, the owners must


personally guaranty all of the Multi-Unit Developer’s obligations to us (see Exhibit D, Personal
Guaranty).

ITEM 16--RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL

Individual Unit Franchise

You may only sell products or services approved by us. You must sell all products and
provide all services that we specify for sale by the Franchise Business. You must not sell any
products, provide any services or engage in any business at your Franchise Business or Franchise
Location other than those specified by us without written authorization from us. We may add or
delete required or authorized products or services to be provided by the Franchise Business. If any
products or services are added, you must be qualified to provide the products and services before
we will authorize you to offer those products and services. If a product or service is deleted, you
must cease offering that product or service immediately on written notice from us. We will make
all changes in the required products and services for good faith marketing reasons and on a uniform
basis for all similarly situated franchisees in a particular market, except when test marketing
products or services.

You are prohibited from soliciting customers by the use of toll-free telephone numbers,
catalogs, direct mail, Internet, social media or other advertising and solicitation methods that we
have not approved in writing.

You may provide Cafe services to your customers subject to the terms and conditions stated
in the Franchise Agreement and the Operations Manual, as amended from time to time. Your
Protected Territory is non-exclusive with respect to customers, but you may not open a Cafe within
the Protected Area of any other franchisee or Company operated location.

In the event you determine to offer special discounts or coupons to induce customers to
patronize your Franchise Business, such discounts or coupons must state the following legend:
“THIS COUPON IS VALID ONLY AT (YOUR ADDRESS). OTHER HARAZ COFFEE
HOUSE LOCATIONS MAY BE INDEPENDENTLY OWNED AND OPERATED AND ARE
UNDER NO OBLIGATION TO ACCEPT THIS COUPON.” If your coupons are accepted by
other franchisees or Company owned locations, upon our request, you must reimburse the coupon-
accepting location the difference between its regular menu price and the price obtained pursuant
to the coupon(s) it accepted.

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Multi-Unit Franchises

The Multi-Unit Agreement does not authorize Multi-Unit Developer to operate an


Individual Unit Franchise. Those rights are only granted under the Individual Unit Franchise
Agreement that must be signed for each franchise location in Multi-Unit Developer’s territory.
The Multi-Unit Agreement does not authorize Multi-Unit Developer to market and develop
franchises to any other person or entity nor does it grant any sub-franchise rights. Multi-Unit
Developer must restrict its activities to its territory (see Item 12).

Minimum and Maximum Prices

To the extent permitted by federal and state laws, to maintain uniformity and pricing
viability of our franchise system, we reserve the right to require that your franchise advertise and
charge minimum and maximum prices for your menu items as we may determine in our sole
discretion.

ITEM 17--RENEWAL, TERMINATION, TRANSFER AND DISPUTE


RESOLUTIONError! Bookmark not defined.

THE FRANCHISE RELATIONSHIP

These tables list certain important provisions of the Franchise, Multi-Unit Developer
and related Agreements. You should read these provisions in the Agreements attached to
this Disclosure Document.

Individual Unit Franchise Agreement

Provision Section in Agreement Summary


a. Length of the franchise Section 3.1 10 years
term
b. Renewal or extension of Section 3.2 Two options of five years
the term
c. Requirements for you to Section 3.2 Not in default; no multiple defaults
renew or extend within last 12 months; provide notice;
maintain possession of Franchise
Location; has satisfied payment and
reporting requirements throughout the
initial term; satisfy current training
standards; sign a general release; sign
new Franchise Agreement; pay a renewal
fee; and comply with other standards. As
a condition of renewal, you may be asked
to sign a Franchise Agreement with
materially different terms and conditions
than your original Franchise Agreement.

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Provision Section in Agreement Summary
d. Termination by you Section 14.1 If we materially breach the Franchise
Agreement and do not cure after notice.
e. Termination by us None
without cause
f. Termination by us with Sections 14.2 through If you materially breach the Agreement
cause 14.4 or the occurrence of any of the events
listed in these sections as described
below.
g. “Cause” defined— Section 14.4 Notice and cure period is 10 days for
curable defaults monetary defaults and 30 days for other
defaults. The defaults include: failure to
pay obligations to us, our affiliates or
third parties relating to the Franchise
Business; failure to operate in accordance
with uniform standards or meet minimum
performance requirements; failure to
purchase products and services from
Approved Suppliers; disputes among
franchisee’s owners that materially and
adversely affects the Franchise Business;
any other material breach of the
Franchise Agreement or any other
agreement by you or your affiliates; the
cancellation of any guaranty.
h. “Cause” defined—non- Section 14.3 Non-curable defaults include: failure to
curable defaults obtain Franchise Location, failure to
complete training, obtain permits or pay
amounts due; material misrepresentation,
dishonesty or fraud; a substantial number
of complaints from customers; a transfer
without complying with Section 13 of the
Franchise Agreement; conviction of a
crime; multiple failures to meet minimum
performance scores; multiple defaults;
failure to attend monthly meetings;
abandonment; creating health or safety
hazards; substance abuse; conduct that
reflects materially and adversely on the
Franchise Marks or Franchise System;
bankruptcy, insolvency, appointment of a
receiver or general assignment for
creditors.

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Provision Section in Agreement Summary
i. Your obligations on Section 15 Complete de-identification; cease
termination/non-renewal advertising; cease using proprietary
information; assign telephone and fax
numbers (Exhibit F), email addresses,
website addresses, domain names and
other electronic identifiers to us; cease
using business name containing the
Franchise Marks; payment of amounts
due and liquidated damages for loss of
bargain.
j. Assignment of contract Section 13.5 No restriction on our right to assign if
by us adequate provision has been made for
providing further contractual services.
k. “Transfer” by you— Section 13.1 Includes transfer of interest in the
defined franchise or in the corporation or other
business entity that owns the franchise or
a transfer of substantially all of the assets
of the Franchise Business.
l. Our approval of a Sections 13.1 and 13.2 You must have our written consent to
transfer by you transfer your franchise. We will not
unreasonably withhold consent if you
meet conditions listed in the Franchise
Agreement.
m. Conditions for our Section 13.2 New franchisee qualifies; transfer does
approval of the transfer not place unreasonable burdens on
transferee; all amounts are paid; release
signed by you (Exhibit L); new
franchisee completes training program;
current Franchise Agreement signed by
new franchisee or assumption agreement,
at our option; transfer fee paid; current
requirements met.
n. Our right of first refusal Section 13.2 We have the right of first refusal to match
to acquire your business an offer to buy your franchise
o. Our option to purchase Section 15.3 We have the option to purchase the assets
your business of the Franchise Business on expiration
or termination, except termination by you
for cause. If we cannot agree on a price,
the price is determined by appraisal.
p. Your death or disability Section 13.3 Your estate may operate the franchise if
we approve a manager. If no acceptable
manager is approved, the estate must
transfer the franchise within 180 days.

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85637426v10
Provision Section in Agreement Summary
q. Non-competition Section 12.1 No involvement in competing business
covenants during the term anywhere unless otherwise agreed by us.
of the franchise
r. Non-competition Section 12.5 May not own, operate or be consultant to
covenants after the any Cafe business that is the same or
franchise is terminated or similar to us for a period of two (2) years
expires within 5 miles of former site and any
existing HARAZ COFFEE HOUSE
business
s. Modification of the Section 17.8 Amendments must be in writing and
agreement signed by both parties except we may
unilaterally modify our specifications.
t. Integration/merger Section 17.8 Only the terms of the Franchise
clause Agreement are binding however, we do
not disclaim and you do not waive
reliance on any representations made in
this disclosure document or in its exhibits
and amendments.
u. Dispute resolution by Section 16 Except for actions for injunctive relief, all
arbitration disputes are subject to negotiation and
binding arbitration.
v. Choice of forum Sections 16.3 and 16.6 Arbitration must be in Oakland County,
Michigan. Actions by you must and
actions by us may be brought in the
federal courts in Michigan or in the state
courts in Michigan if the federal courts
do not have jurisdiction. See State Law
Addendum.
w. Choice of law Section 16.5 Except for the Federal Arbitration Act,
Michigan law applies. See State Law
Addendum.

Multi-Unit Development Agreement

Provision Section in Summary


Agreement
a. Length of the franchise Section 2.1 Negotiated based on the number of
term HARAZ COFFEE HOUSE locations
to be developed.
b. Renewal or extension Section 3.1 N/A
of the term
c. Requirements for you None N/A
to renew or extend
d. Termination by you None N/A

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85637426v10
Provision Section in Summary
Agreement
e. Termination by us Section 7.1 N/A
without cause
f. Termination by us with Section 7.1 If you materially breach the
cause Agreement or commit any one of
several listed violations as described
below.
g. “Cause” defined— Section 7.1 Notice and cure period is 10 days for
curable defaults monetary defaults, 60 days for failure
to comply with the minimum
development schedule and 30 days for
other defaults. These defaults include:
bankruptcy, insolvency, appointment
of a receiver or general assignment for
creditors; loss of necessary permit or
license; other defaults under the Multi-
Unit Agreement.
h. “Cause” defined—non- Section 7.1 Material misrepresentations or
curable defaults dishonesty; any assignment without
consent; conviction of a crime;
substance abuse that materially
interferes with the operation of the
Multi-Unit Developer’s business; any
conduct that reflects materially and
adversely on the operation or
reputation of the Franchise Marks or
Franchise System; multiple defaults.
i. Your obligations on Section 7.1 Pay all amounts owed to us; return to
termination/ us all materials belonging to us; and
non-renewal cease using the Franchise Marks,
confidential information, copyrighted
materials, signs, advertising and other
property.
j. Transfer by us Section 8.1 We may transfer our rights under the
Multi-Unit Agreement to any person if
adequate provision has been made for
providing further required contractual
services.
k. “Transfer” by you— Section 8.1 Includes transfer of any interest in the
defined Multi-Unit Agreement.
l. Our approval of a Section 8.1 You must have our written consent to
transfer by you transfer your Agreement. We will not
unreasonably withhold consent.

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85637426v10
Provision Section in Summary
Agreement
m. Conditions for our Section 8.1 New franchisee qualifies; at our
approval of the transfer option, new Multi-Unit Development
Agreement signed, or existing Multi-
Unit Agreement assigned; transferee
completes training; Multi-Unit
Developer is current in its obligations,
terms of transfer do not place
unreasonable burdens on transferee;
release signed; and transfer fee paid.
n. Our right of first Section 8.1 We can match any offer for the
refusal to acquire your purchase of your business.
business
o. Our option to purchase None NA
your business
p. Your death or None Your estate may continue to operate
disability the franchise if estate appoints a full-
time manager that completes our
training program within 90 days of the
death or disability.
q. Non-competition Same as Franchise Section 12.1
covenants during the term Agreement
of the franchise
r. Non-competition Same as Franchise Section 12.1
covenants after the Agreement
franchise is terminated or
expires
s. Modification of the Section 13.1 No modifications unless in writing,
agreement but specifications subject to change by
us.
t. Integration/merger Section 13.1 Only the terms of the Development
clause Agreement are binding (subject to
applicable state law); however, we do
not disclaim, and you do not waive
reliance on any representations made
in this disclosure document or in its
exhibits and amendments.
u. Dispute resolution by Section 12.1 Except for actions for injunctive relief,
arbitration or mediation all disputes are subject to negotiation
and binding arbitration.

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85637426v10
Provision Section in Summary
Agreement
v. Choice of forum Section 12.1 Arbitration must be in Michigan.
Actions by you must and actions by us
requiring injunctive relief may be
brought in the federal courts in
Michigan or in the state courts in
Michigan if the federal courts do not
have jurisdiction (subject to applicable
state law). See State Law Addendum.
w. Choice of law Section 12.1 Except for the Federal Arbitration Act,
Michigan law applies. See State Law
Addendum.

APPLICABLE STATE LAW MAY REQUIRE ADDITIONAL DISCLOSURES RELATED


TO THE INFORMATION IN THIS FRANCHISE DISCLOSURE DOCUMENT. THESE
ADDITIONAL DISCLOSURES, IF ANY, WILL APPEAR IN AN EXHIBIT TO THIS
FRANCHISE DISCLOSURE DOCUMENT.

TERMINATION OF THE FRANCHISE AGREEMENT ON BANKRUPTCY OR


INSOLVENCY MAY NOT BE ENFORCEABLE UNDER FEDERAL BANKRUPTCY
LAW (11 U.S.C. § 101 ET SEQ.).

ITEM 18--PUBLIC FIGURES

We do not use any public figure to promote our franchise.

ITEM 19--FINANCIAL PERFORMANCE REPRESENTATIONS

The FTC’s Franchise Rule permits a Franchisor to provide information about the actual or
potential financial performance of its franchised and/or Franchisor-owned outlets, if there is a
reasonable basis for the information, and if the information is included in the disclosure document.
Financial performance information that differs from that included in Item 19 may be given only
if: (1) a Franchisor provides the actual records of an existing outlet you are considering buying; or
(2) a Franchisor supplements the information provided in this Item 19, for example, by providing
information about possible performance at a particular location or under particular circumstances.

Set forth in the table below is information regarding gross sales, cost of goods sold, rent,
and labor costs for the Café operated by our Affiliate Village Qahwah, LLC in Dearborn, Michigan
from April 10, 2021 to December 31, 2021 and for the entire 2022 calendar year:

Sales
2021 $468,875.00
2022 $697,069.48
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85637426v10
COGS % of
Sales
2021 28.6% $134,145.00
2022 27.5% $191,892.14

Labor % of
Sales
2021 10.0% $46,293.00
2022 22.5% $156,922.92

Rent % of
Sales
2021 5% $23,800
2022 3% $21,236

Notes:

You should consider the following factual basis and material assumptions in reviewing this Item
19:

1. These Affiliated Cafes have earned these amounts. Your individual results may
differ. There is no assurance that you’ll earn as much.

2. For purposes of this Item 19, the term “gross revenues” means all revenues received by a
Cafe as payment for all sales generated through the Cafe, whether such payment is in cash,
by exchange or for credit (and, if for credit, regardless of collection), less any revenues
taxes collected and transmitted to appropriate taxing authorities.

3. This Item 19 was prepared utilizing data we received in the sales and operations report
provided to us by our affiliates and through daily polling of Point of Sale (POS) data, time
clock data and profit and loss statements. We have not independently verified any of the
data provided to us. Additionally, we cannot verify that the information we receive from
our franchisees is prepared uniformly or that our franchisees properly allocate costs to a
particular or correct category.

4. The cost of goods (COGS) and labor expense information in this Item 19 pertains only to
the cost of goods sold and labor costs by the Measured Cafes for the periods set forth in
the chart above. You may experience capitalized or other balance sheet expenditures that
45
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85637426v10
are not included in this cost and expense information. Costs and expenses in the operation
of a Cafe will vary from franchisee to franchisee and from location to location and will
depend on seasonal, local and other factors, like the franchisee’s efficiency in the utilization
of products and the fluctuation in market prices for food and other products.

5. Labor costs will vary from location to location and will depend on local factors, including
(without limitation) local minimum wage laws and local labor market conditions. We make
no warranties, representations, predictions, promises or guarantees with respect to the
actual expenses you likely will experience. Also, with respect to labor costs, because you
will need a certain number of employees to open and operate a Cafe regardless of its gross
revenues, Cafes that have lower than average gross revenues probably will experience
higher than average labor costs as a percentage of gross revenues.

6. These figures do not reflect an expense of 5% for Royalties and 1% Ad Fund that
franchisees will pay to us

We strongly urge you to consult with your financial advisor or personal accountant
concerning the financial analysis that you should make in determining whether or not to
purchase a franchise.

The information presented above has not been audited. Written substantiation for the
financial performance representation of Affiliated Cafes will be made available to the
prospective franchisee upon reasonable request

You should also be aware that the financial performance of any particular Cafe might be
affected by a number of factors that may vary due to the individual characteristics of the
site. These factors include but are not limited to: competition from other businesses;
location of your site; your experience; your ability to operate the business; the quality and
effectiveness or your managerial skills; and your decisions with respect to location,
additional advertising programs, personnel and cost controls; geographic and
socioeconomic conditions in your locality; business cycles; and the performance of the
local, national and world economy.

Other than the preceding financial performance representation, we do not make any
financial performance representations. We also do not authorize our employees or representatives
to make any such representations either orally or in writing. If you are purchasing an existing
outlet, however, we may provide you with the actual records of that outlet. If you receive any
other financial performance information or projections or your future income, you should report it
to the Franchisor’s management by contacting Mr. Hamzah Nasser at (313) 505-0666, the Federal
Trade Commission, and the appropriate state regulatory agencies.

ITEM 20--OUTLETS AND FRANCHISEE INFORMATION

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(A) Individual Unit Franchises

Table No. (A)-1


System Wide Outlet Summary For Years 20120 to 2022

Outlet Type Year Outlets at the Outlets at the Net Change


Start of the End of the Year
Year
Franchised 2020 0 0 0
2021 0 0 0
2022 0 0 0
Company- 2020 0 0 0
Owned or 2021 0 1 +1
Affiliates 2022 1 6 +5
Total Outlets 2020 0 0 0
2021 0 1 +1
2022 1 6 +5

Table No. (A)-2


Transfers of Outlets From Franchisees to New Owners (Other than the Franchisor)
For Years 2020-2022
State Year Number of Transfers
N/A 2020 0
2021 0
2022 0
Totals 2020 0
2021 0
2022 0

Table No. (A)-3


Status of Franchised Outlets For Years 2020 to 2022
State Year Outlets Outlets Terminations Non- Re- Ceased Outlets
at Start Opened Renewals acquired Opera- at End
of Year by tons- of Year
Franchisor Other
Reasons
Michigan 2020 0 0 0 0 0 0 0
2021 0 0 0 0 0 0 0
2022 0 0 0 0 0 0 0

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Table No. (A)-4
Status of Company-Owned/Affiliate Outlets
For Years 2020-2022
State* Year Outlets Outlets Outlets Outlets Outlets Outlets
at Start Opened Reacquired Closed Sold to at End
of Year from Franchisee of the
Franchisee Year
Kentucky 2020 0 0 0 0 0 0
2021 0 0 0 0 0 0
2022 0 2 0 0 0 2
Texas 2020 0 0 0 0 0 0
2021 0 0 0 0 0 0
2022 0 1 0 0 0 1
Michigan 2020 0 0 0 0 0 0
2021 0 1 0 0 0 1
2022 1 2 0 0 0 3
* These are Affiliated Cafes

Table No. (A)-5


Projected Openings as of December 31, 2022

State Franchise Projected New Projected New


Agreements Signed Franchised Outlet in Company-Owned
But Outlet Not Yet the Next Fiscal Year Outlet in the Next
Opened Fiscal Year
Michigan 0 3 0
Ohio 0 2 0
Illinois 0 2 0
Totals 0 0 0

The information in the tables is as of December 31st of each year.

The addresses and telephone numbers of HARAZ COFFEE HOUSE Affiliates and
Licensed Locations are listed by Exhibit L attached to this disclosure document.

There are no franchisees or Multi-Unit Developers who had an outlet terminated,


cancelled, transferred, not renewed, or otherwise voluntarily or involuntarily ceased to do
business under the Franchise Agreement or Multi-Unit Agreement during the most recently
completed fiscal year or who have not communicated with us within 10 weeks of the disclosure
document issuance date.

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We have not during the past three fiscal years, signed confidentiality clauses with
franchisees.

During the last fiscal year, we had no franchisees leave the system. If you buy this
franchise, your contact information may be disclosed to other buyers when you leave the franchise
system.

There are no trademark-specific franchisee organizations associated with HARAZ


COFFEE HOUSE franchise system that have been created, sponsored or endorsed by us or that
have asked to be included in our Franchise Disclosure Document.

ITEM 21--FINANCIAL STATEMENTS

Our unaudited balance sheet dated February 15, 2023 is attached as Exhibit A.

ITEM 22--CONTRACTS

Attached to this disclosure document are copies of the following agreements relating to
the offering of HARAZ COFFEE HOUSE franchise:

B. Franchise Agreement
C. Multi-Unit Agreement
D. Personal Guaranty
E. Confidentiality Agreement
F. Assignment of Telephone Service Agreement
G. Authorization Agreement for Electronic Funds Transfer
H. Consent for Credit and Background Check
I. Acknowledgment Addendum to Franchise Agreement
J. Mutual Release

ITEM 23--RECEIPTS

Two copies of a Receipt that acknowledges your receipt of this Franchise Disclosure
Document, including all Exhibits, are attached as Exhibit P. You must date and sign one copy of
the Receipt and return it to us.

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EXHIBIT A

FINANCIAL STATEMENTS

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EXHIBIT B

FRANCHISE AGREEMENT

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FRANCHISE AGREEMENT
BETWEEN

HARAZ COFFEE HOUSE FRANCHISING, LLC

AND

____________________________________
(“Franchisee”)

EFFECTIVE DATE: _______________, 20___

LOCATION: ____________________________
____________________________
____________________________

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TABLE OF CONTENTS

ARTICLE 1 – INTRODUCTION .................................................................................................. 1


1.1 Franchise System. ....................................................................................................1
1.2 Franchise Marks. ......................................................................................................1
1.3 Acknowledgements of Franchisee. ..........................................................................1
ARTICLE 2 - GRANT OF FRANCHISE ...................................................................................... 2
2.1 Grant of Franchise....................................................................................................2
2.2 Limitations. ..............................................................................................................2
2.3 Limited Exclusivity..................................................................................................3
2.4 Reservation of Rights...............................................................................................3
ARTICLE 3 - TERM AND OPTION ............................................................................................. 4
3.1 Term. ........................................................................................................................4
3.2 Option of Franchisee. ...............................................................................................4
ARTICLE 4 - FEES, REPORTS, ACCESS AND AUDIT ............................................................ 5
4.1 Initial Franchise Fee. ................................................................................................5
4.2 Royalty. ....................................................................................................................6
4.3 Grand Opening Advertising; Local Advertising; Advertising Fund
Contributions. ..........................................................................................................6
4.4 Training Fees. ..........................................................................................................7
4.5 Renewal Fee. ............................................................................................................7
4.6 Transfer Fee. ............................................................................................................7
4.7 Noncompliance Fee; Late Charge; NSF Fees; Interest. ...........................................8
4.8 Manner of Payment. .................................................................................................8
4.9 No Setoff; Application of Payments. .......................................................................8
4.10 Reports and Financial Statements. ...........................................................................8
4.11 Point of Sale and Computer Equipment and Software; Access to and Use of
Information. .............................................................................................................9
4.12 Records. .................................................................................................................10
4.13 Inspection by FRANCHISOR. ..............................................................................10
4.14 Access to Records and Audit by FRANCHISOR. .................................................11
ARTICLE 5 - SERVICES PROVIDED TO FRANCHISEE ....................................................... 11
5.1 Site Selection and Lease Negotiation. ...................................................................11
5.2 Construction and Improvements. ...........................................................................11
5.3 Equipment, Fixtures, Signs, Inventory and Suppliers............................................12
5.4 Operations Manual; Update Specifications. ..........................................................12
5.5 Training. .................................................................................................................12
5.6 Setup and Opening. ................................................................................................12
5.7 Products and Services; Suppliers. ..........................................................................12
5.8 Operational Assistance...........................................................................................12
5.9 Pricing. ...................................................................................................................13
5.10 Advertising.............................................................................................................13
5.11 Indemnification for Trademark Actions. ...............................................................13

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5.12 FRANCHISOR’s Services May be Provided by Independent Agents and
Representatives. .....................................................................................................13
ARTICLE 6 - USE AND PROTECTION OF FRANCHISE MARKS........................................ 13
6.1 Non-ownership of Franchise Marks.......................................................................13
6.2 Use of Franchise Marks. ........................................................................................13
6.3 Use of Other Trademarks. ......................................................................................14
6.4 Defense of Franchise Marks. .................................................................................14
6.5 Prosecution of Infringers........................................................................................15
6.6 Modification or Substitution of Franchise Marks. .................................................15
6.7 Validity and Ownership of Franchise Marks; Prohibition Against Disputing
FRANCHISOR’s Rights. .......................................................................................15
ARTICLE 7 - FRANCHISE LOCATION, LEASE AND OTHER PRE-OPENING
OBLIGATIONS................................................................................................. 16
7.1 Location Selection and Approval...........................................................................16
7.2 FRANCHISOR’s Right to Own or Lease. .............................................................16
7.3 Lease Requirements. ..............................................................................................16
7.4 Licenses and Permits..............................................................................................17
7.5 Completion of Training..........................................................................................17
7.6 Development of Franchise Business and Franchise Location. ..............................17
7.7 Telephone Numbers; Internet Access; E-mail Addresses. .....................................18
ARTICLE 8 - OPERATIONS ...................................................................................................... 19
8.1 Opening Date; Continuing Operations and Best Efforts........................................19
8.2 Standards of Operation; Operations Manual..........................................................19
8.4 Acquisition of Products and Services. ...................................................................20
8.5 Specifications and Designated Suppliers for Products and Services. ....................21
8.6 Products and Services Offered by the Franchise Business; Pricing; Promotional
Programs. ...............................................................................................................22
8.7 Maintenance; Refurbishing; Alterations. ...............................................................22
8.8 Designated Owners; Managers. .............................................................................23
8.9 Employees. .............................................................................................................23
8.10 Insurance. ...............................................................................................................24
8.11 Compliance with Laws and Other Obligations. .....................................................25
8.12 Separate Identification of Franchise Business. ......................................................25
8.13 Indemnification. .....................................................................................................25
8.14 Participation in Franchisee Advisory and other Committees. ...............................26
8.15 Notices to FRANCHISOR. ....................................................................................26
ARTICLE 9 – ADVERTISING .................................................................................................... 26
9.1 Grand Opening Advertising. ..................................................................................26
9.2 Local Advertising ………………………………………………………………..27
9.3 Administration of Advertising Fund. .....................................................................27
9.4 Advertising Cooperatives.......................................................................................28
9.5 Additional Advertising; Approval of Advertising Materials; Coupons. ................29
9.6 Use of Websites, Internet, Social Media or Toll-Free Telephone Numbers. .........29

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ARTICLE 10 – TRAINING ......................................................................................................... 30
10.1 Initial Training. ......................................................................................................30
10.2 Franchisee’s Training Program. .............................................................................30
10.3 Additional Training, Sales Programs and Meetings. .............................................30
ARTICLE 11 - CONFIDENTIAL INFORMATION ................................................................... 31
11.1 Confidential Information Defined..........................................................................31
11.2 Ownership and Use of Confidential Information...................................................32
11.3 Development of New Proprietary or Confidential Information. ............................32
11.4 Expiration, Termination or Transfer of this Agreement. .......................................33
ARTICLE 12 – RESTRICTIONS ON COMPETITION.............................................................. 33
12.1 Covenant Not to Compete During Term. ...............................................................33
12.2 Other Restrictions During Term. ...........................................................................33
12.3 Definition of Competing Business. ........................................................................33
12.4 Acknowledgements and Agreements Relating to Restrictions on Competition. ...33
12.5 Covenant Not to Compete After Termination or Expiration of Franchise Term. ..34
ARTICLE 13 - TRANSFERABILITY ......................................................................................... 34
13.1 General Rule. .........................................................................................................34
13.2 Conditions of FRANCHISOR’S Consent to Transfer; Right of First Refusal. .....34
13.3 Transfer on Death or Incapacity. ...........................................................................36
13.4 Transfers to Controlled Entities. ............................................................................37
13.5 Assignment by FRANCHISOR. ............................................................................37
ARTICLE 14 – DEFAULT AND TERMINATION .................................................................... 37
14.1 Default by FRANCHISOR; Termination by Franchisee. ......................................37
14.2 Default by Franchisee; Termination by FRANCHISOR. ......................................38
14.3 Events of Default by Franchisee; No Right to Cure. .............................................38
14.4 Events of Default by Franchisee; Right to Cure. ...................................................39
14.5 Right to Withhold Products and Support Services on Certain Defaults by
Franchisee. .............................................................................................................40
ARTICLE 15 - EFFECT OF TERMINATION OR EXPIRATION ............................................ 41
15.1 Obligations of Franchisee. .....................................................................................41
15.2 Termination of Lease; Option to Assume Lease....................................................42
15.3 Option to Purchase Assets; ....................................................................................42
15.4 Surviving Obligations. ...........................................................................................43
15.5 Damages for Loss of Bargain. ...............................................................................43
15.6 Remedies. ...............................................................................................................44
ARTICLE 16 – DISPUTE RESOLUTION; LAW AND JURISDICTION; INJUNCTIVE
RELIEF; COSTS OF ENFORCEMENT; JURY WAIVER;
LIMITATIONS OF CLAIMS ............................................................................. 44
16.1 Negotiation.............................................................................................................44
16.2 Binding Arbitration. ...............................................................................................44
16.3 Arbitration Procedures. ..........................................................................................44
16.5 Applicable Law. .....................................................................................................45
16.6 Injunctive Relief.....................................................................................................45
16.7 Costs of Enforcement.............................................................................................46

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16.8 Jury Waiver; Time Period for Bringing Claims; Limitation of Damages. ............46
16.9 Survival. .................................................................................................................47
ARTICLE 17 – ADDITIONAL PROVISIONS ........................................................................... 47
17.1 Independent Contractor. .........................................................................................47
17.2 Waivers. .................................................................................................................47
17.3 Consents, Approvals and Satisfaction....................................................................47
17.4 Third Parties. ..........................................................................................................48
17.5 Cumulative Remedies. ...........................................................................................48
17.6 Notices. ..................................................................................................................48
17.7 Unavoidable Contingencies. ..................................................................................48
17.8 Entire Agreement; Modifications. .........................................................................48
17.9 Severability. ...........................................................................................................49
17.10 Uniformity..............................................................................................................49
17.11 Obligations Joint and Several. ...............................................................................49
17.12 Signing by FRANCHISOR. ...................................................................................49
17.13 Ownership of Franchisee. ......................................................................................49
17.14 Headings. ...............................................................................................................49
17.15 No Class Action or Consolidation. ........................................................................49
17.16 No Reliance. ...........................................................................................................50

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HARAZ COFFEE HOUSE FRANCHISING, LLC
FRANCHISE AGREEMENT

THIS AGREEMENT is made effective as of this ______ day of _______________,


20____, between HARAZ COFFEE HOUSE FRANCHISING, LLC, a Michigan limited liability
company (“FRANCHISOR,” “HARAZ COFFEE HOUSE ,” “We” or “Us”) and
“Franchisee” or “You”).

ARTICLE 1 – INTRODUCTION

1.1 Franchise System.

FRANCHISOR franchises a system for operation of a quick service coffee Cafe offering
both in-Cafe seating and carry-out of Yemen grown coffee blends, espresso, teas and pastries and
related items, operating under the HARAZ COFFEE HOUSE name and service marks. The
distinguishing characteristics of the system include trade names, trademarks, proprietary food
products and food preparation techniques, trade dress elements of the business, including color
schemes, art and overall look and feel of the Cafe, the uniforms worn by staff and certain materials
used in the operation of the business, supplier and distribution arrangements, recipes, formulas and
specifications for food products, training, operational procedures, promotional techniques and
materials, signs, paper products, equipment, methods of inventory and operation, and manuals
covering business practices and policies. The system may be updated and revised by
FRANCHISOR in the future. The system that FRANCHISOR specifies and authorizes Franchisee
to use now and in the future will be referred to in this Agreement as the “Franchise System.” A
business operated under the Franchise System, whether operated by FRANCHISOR, an affiliate
of FRANCHISOR or a person authorized by FRANCHISOR, will be referred to in this Agreement
as the “Franchise Business” or the “Cafe.”

1.2 Franchise Marks.

FRANCHISOR uses and owns or has rights to certain trademarks, service marks, logos,
trade dress and other elements that are used to identify the Franchise System and a Cafe.
FRANCHISOR may, in the future, develop, use and register additional or different trademarks,
service marks, logos, trade dress and other elements that it may make available for use by
Franchisee. The trademarks, service marks, logos, trade dress and other elements that
FRANCHISOR authorizes Franchisee to use now and in the future will be referred to in this
Agreement as the “Franchise Marks.”

1.3 Acknowledgements of Franchisee.

Franchisee recognizes the advantages of operating under the Franchise System and
Franchise Marks and desires to obtain the right to operate a Cafe.

Franchisee acknowledges that it received FRANCHISOR’s Franchise Disclosure


Document at least 14 calendar days before signing this Agreement or paying any consideration to
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FRANCHISOR. Franchisee acknowledges that it has read and understood this Agreement, the
attachments to this Agreement, and the documents relating to this Agreement, if any, and has been
given ample time and opportunity to consult with an attorney or other professional advisor about
the potential benefits and risks of entering into this Agreement.

Franchisee understands the risks of being involved in a retail Cafe business and is able to
bear such risks. Franchisee also acknowledges that the success of the Franchise Business depends
primarily on Franchisee’s efforts. In addition, other factors beyond the control of FRANCHISOR
or Franchisee may affect the success of Franchisee’s business, including competition, economic
conditions, business trends, costs, market conditions, and other conditions that may be difficult to
anticipate, assess or even identify.

Franchisee acknowledges that neither FRANCHISOR nor any of its agents or


representatives have made or are authorized to make any oral, written or visual representations or
projections of actual or potential sales, earnings, net or gross profits, operational costs or expenses,
prospects or chances of success that are not contained in this Agreement, or in FRANCHISOR’s
Franchise Disclosure Document. Franchisee agrees that it has not relied on, and that
FRANCHISOR will not be bound by allegations of any representations as to earnings, sales,
profits, costs, expenses, prospects or chances of success that are not contained in this Agreement,
or in FRANCHISOR’s Franchise Disclosure Document. Franchisee understands and
acknowledges that the Franchise Business may lose money or fail.

ARTICLE 2 - GRANT OF FRANCHISE

2.1 Grant of Franchise.

FRANCHISOR grants to Franchisee the nonexclusive right to use the Franchise Marks and
the Franchise System in connection with the operation of a single Cafe in accordance with this
Agreement and FRANCHISOR’s Operations Manual (as defined in Section 8.3). The Franchise
Business must be operated at the location designated in Item 1 of Appendix A or at the location
designated in accordance with Section 7.1 of this Agreement (the designated location is referred
to as the “Franchise Location”).

2.2 Limitations.

The rights granted to Franchisee in this Agreement relate only to the sale of products over-
the-counter at the Franchise Location, and no exclusive area or other territorial rights are granted
to Franchisee, except as specifically provided in Section 2.3 below. Franchisee will have the right
to market immediately consumable products consistent with the catering format specified by
FRANCHISOR (if applicable), but only in accordance with any of FRANCHISOR’s
specifications.

2.3 Limited Exclusivity.

Except as otherwise provided in this Agreement, as long as this Agreement is in effect and
Franchisee is not in default under this Agreement, FRANCHISOR will not operate or authorize

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any other person to operate a business using the Franchise Marks or the Franchise System or any
other Cafe business that offers the same products as a Cafe in the “Protected Area” as defined in
this Section, without your prior written consent.

(a) If the Franchise Location is a freestanding location or located in an open


strip shopping center, in-line center or similar location, the Protected Area will be the area
that is within three (3) miles from the Franchise Location; provided that, FRANCHISOR
may operate or authorize any other person to operate a Cafe in another retail store or in a
public facility, such as train station, shopping mall/center, bus station, airport, park,
amusement park, arena or stadium within the Protected Area, or in any geographic area, if
it is located off of a highway exit (a “Non-Traditional Location”). If the Franchise Location
is in a densely populated area (such as a major downtown area), the Protected Area may be
an area that is less than a one (1) mile radius and that area will be agreed to by the parties
and will be designated by geographical or street boundaries as set forth in Item 2 of
Appendix A.

(b) If the Franchise Location is in another retail store or in a public facility,


such as train station, bus station, airport, park, amusement park, arena or stadium, then the
Protected Area will be the same enclosed shopping mall, other retail store, public facility
or off highway exit site in or at where the Franchise Location is located.

(c) You and any other franchisee may make deliveries into any Protected Area,
whether by your own employees or third-party delivery companies (i.e. Grub Hub, Door
Dash, etc.), as long as the customer is not further than five (5) miles from the store. Subject
to this restriction, there are no other restrictions on you or any franchisee from accepting
orders from consumers in the Protected Area of any franchisee. However, you will not be
permitted to offer delivery service to any customer located outside of your Protected Area if
deliveries cannot be made within a reasonable period of time or if you are unable to maintain
the quality of the product delivered in accordance with the System. What constitutes a
“reasonable period of time” means the time limits we determine, from time to time, as
designated in the Manuals or in other announcements. You will compete with other HARAZ
COFFEE HOUSE Cafes which are now, or which may in the future be, located near or
adjacent to your Protected Area. We will not pay you any compensation for soliciting or
accepting orders in your Protected Area.

FRANCHISOR may operate and authorize others to operate a Cafe business that offers the
same products as a Cafe in the Protected Area if FRANCHISOR acquires a chain of existing Cafes
or franchise rights to a chain of existing Cafes; provided that, FRANCHISOR will not add or
authorize any other person to add any additional units of those Cafes in the Protected Area after
the acquisition by FRANCHISOR.

Franchisee’s limited rights as stated in this Section relate to location only and do not grant
Franchisee any exclusivity of marketing or customers. All Cafes may sell their products and
services to any customer.

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2.4 Reservation of Rights.

All rights not expressly granted in this Agreement to Franchisee relating to the Franchise
Marks and Franchise System are reserved to FRANCHISOR, including but not limited to: (a) the
right to operate and authorize others to operate businesses using the Franchise Marks and/or
Franchise System at any location other than a location in the Protected Area; (b) the right to use
or authorize others to use the Franchise Marks and/or Franchise System, or any other trademarks
or systems, in connection with the manufacture and sale of products at wholesale or retail, through
the use of toll free telephone numbers, catalogs, direct mail, the Internet or through any distribution
channels (including operations within the Protected Area) other than the operation of a retail Cafe
business operated under the Franchise Marks and Franchise System within the Protected Area; and
(c) the right to operate or authorize others to operate any business that does not use the Franchise
Marks or the Franchise System at any location, including locations within the Protected Area, and
(d) the right of Franchisor or an Affiliate to sell or products under the Marks to be sold to the
public through retail outlets such as grocery stores and national warehouse chains at any location,
including locations within the Protected Area. If FRANCHISOR intends to use the Franchise
Marks and/or Franchise System through other distributions channels within the Protected Area,
Franchisee will have the right to participate in those channels of distribution in the Protected Area
in a reasonable manner as determined by FRANCHISOR.

ARTICLE 3 - TERM AND OPTION

3.1 Term.

The term of this Agreement will commence upon the earlier of: (i) the date Franchisee
opens the Franchise Location for business to the public, or (ii) the designated opening date as
provided in Item 3 of Appendix A of this Agreement (“Commencement Date”), and shall continue
for ten (10) years from the Commencement Date unless sooner terminated as provided in this
Agreement. (the “Term”).

3.2 Option of Franchisee.

Franchisee will have the option to remain a Franchisee for two (2) additional periods of
five (5) years each if, at the beginning of each option period, all of the following conditions are
fulfilled:

(a) Franchisee is not in default of this Agreement or any other agreement


between the parties and no affiliate of Franchisee is in default under any agreement between
the affiliate and FRANCHISOR.

(b) Franchisee, during the past twelve (12) months, has not received from
FRANCHISOR two (2) or more notices of default of the terms of this Agreement or any
specification, standard or operating procedure of FRANCHISOR (whether or not such
notices related to the same or different violations and whether or not those violations have
been remedied by Franchisee).

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(c) Franchisee provides written notice of its intent to continue as a franchisee
not more than twelve (12) months and not less than six (6) months before the beginning of
the option period.

(d) Franchisee is able to maintain possession of the Franchise Location and


agrees to refurbish the Franchise Location in compliance with the then applicable standards
of FRANCHISOR for a Cafe, such standards being reasonably and consistently applied, or
Franchisee has been able to secure and develop, in compliance with the then applicable
standards of FRANCHISOR used in the granting of a franchise, suitable alternative
premises for the Franchise Business. Any alternative premises must be acceptable to and
approved in advance by FRANCHISOR.

(e) Franchisee, throughout the term of this Agreement, has satisfied all material
reporting requirements and all monetary obligations to FRANCHISOR and any affiliates
of FRANCHISOR, suppliers and creditors (excepting reasonable disputes that Franchisee
is attempting in good faith to resolve) within the amount of time specified for satisfaction
or cure of default with respect to such obligation.

(f) Franchisee has satisfied any additional training requirements for new or
existing franchisees of FRANCHISOR.

(g) Franchisee has signed a general release, in a form specified by


FRANCHISOR, of any and all claims against FRANCHISOR, its subsidiaries and
affiliates, and their respective officers, directors, agents, members and employees.

(h) Franchisee has signed and returned to FRANCHISOR, within thirty (30)
days of receipt from FRANCHISOR, the then-current standard franchise agreement in use
by FRANCHISOR at the time of Franchisee’s notice to FRANCHISOR, together with such
other documents as are then customarily used by FRANCHISOR to grant new franchises,
all of which will replace this Agreement. The new standard franchise agreement signed by
Franchisee may have substantial differences from this Agreement, including, without
limitation, different or increased fees.

(i) Franchisee has paid a renewal fee equal to $25,000 at the time of renewal.
This fee must be paid at the time the new standard franchise agreement is delivered to
FRANCHISOR.

(j) FRANCHISOR has approved the renewal of the franchise. If all of the other
conditions in this Section are met, FRANCHISOR will not withhold approval of renewal
except for good cause.

Failure or refusal by Franchisee to sign the franchise agreement and other documents and
pay the renewal fee within thirty (30) days after delivery of the franchise agreement and other
documents to Franchisee, when FRANCHISOR approves renewal of the franchise, will be deemed
an election by Franchisee not to renew the franchise. If Franchisee does not elect to renew its
franchise relationship, does not qualify for renewal or does not comply with the requirements for

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renewal specified above, the franchise relationship between FRANCHISOR and Franchisee will
automatically terminate on completion of the term set forth in this Agreement.

ARTICLE 4 - FEES, REPORTS, ACCESS AND AUDIT

4.1 Initial Franchise Fee.

Franchisee purchasing an Individual Unit must pay an initial franchise fee in the amount
of $50,000. If Franchisee is a Veteran with an honorable discharge, the initial franchise fee shall
be reduced by $5,000. The initial franchise fee is considered earned at the time of signing of this
Agreement and is not refundable. In the event You cannot locate and secure (by lease or purchase
agreement) a site acceptable to Us for your Cafe within 180 days from execution of this
Agreement, You or We can terminate this Agreement without refund.

4.2 Royalty.

Franchisee must pay FRANCHISOR a royalty based upon four percent (4%) of weekly
Gross Sales during the term of the franchise. Gross Sales must be reported and royalties must be
paid, in the manner specified in Section 4.8 below, by Franchisee on the second business day of
each week based on Gross Sales for the preceding business week (currently specified as beginning
on Monday and ending on Sunday). Royalty fees are not refundable.

For purposes of this Agreement, “Gross Sales” means the entire amount of all of
Franchisee’s revenues from the ownership or operation of the Franchise Business or any business
at or about the Franchise Location including the proceeds of any business interruption insurance,
whether the revenues are evidenced by cash, credit, checks, gift certificates, scrip, food stamps,
coupons and premiums (unless exempted by FRANCHISOR), services, property or other means
of exchange, excepting only the amount of any sales taxes that are collected and paid to the taxing
authority. Cash refunded and credit given to customers and receivables uncollectible from
customers will be deducted in computing Gross Sales if the cash, credit or receivables represent
amounts previously included in Gross Sales where royalty fees and advertising contributions were
paid. Gross Sales are deemed received by the Franchisee at the time the goods, products,
merchandise, or services from which they derive are delivered or rendered or at the time the
relevant sale takes place, whichever occurs first. Gross Sales consisting of property or services
(for example, “bartering” or “trade outs”) are valued at the prices applicable to the products or
services exchanged for the Gross Sales at the time the Gross Sales are received.

4.3 Grand Opening Advertising; Local Advertising; Regional Advertising Fund Contributions.

4.3.1 Grand Opening.

Franchisee must spend for grand opening an amount ranging from $1,500 - $2,000, to be used for
grand opening advertising for the Franchise Business in accordance with Section 9.1 of this
Agreement. The specified amount must be paid to vendors before the grand opening period begins
or as required by vendors.

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4.3.2 Local Advertising.

You must conduct Local Advertising in your Territory by spending at least 1% of your Cafe’s Gross
Sales each month for local advertising. We must approve all advertising before You use it. You
must provide us with an annual marketing plan by December 1 of every year for the following year
and We must approve this plan. You must also send us a monthly update to your marketing plan
before the end of every month including an expenditure report to show that You have complied with
the Local Advertising requirement. Any advertising that You propose to use that has either not been
prepared by us or has not been approved by us in the immediately preceding 6-month period must
be submitted to us for our approval before You may use it. We will have 15 days after receipt of all
materials to approve or disapprove of the proposed advertising materials. Unless We provide our
specific approval of the proposed advertising materials, the materials are deemed not approved. Any
materials You submit to us for our review will become our property, and there will be no restriction
on our use or distribution of these materials.

We reserve the right to require You to include certain language in your local advertising,
such as “Franchises Available” and our Website address and telephone number.

4.3.3 Advertising Fund.

You are required to pay each month 1% of Franchisee’s Gross Sales to an advertising fund
that will be administered by us or an agency We designate. See Section 9.2.

4.3.4 Advertising Cooperative. If We determine to create an advertising cooperative, all


franchisees and affiliated Cafes will be required to participate but required expenditures for local
advertising will be credited to you against any payments to be made to the fund. See Section 9.3.

4.4 Training Fees.

Training fees are not charged by FRANCHISOR for the initial training program (see
Section 10.1). Additional training requested by Franchisee will be solely at Franchisee’s expense.
That expense will include reimbursement for the costs of materials, travel (if any), and a charge
not to exceed $250 per day to cover FRANCHISOR’s personnel costs. FRANCHISOR may also
require Franchisee to attend additional training at Franchisee’s expense.

4.5 Renewal Fee.

Franchisee must pay a renewal fee if Franchisee elects to renew its franchise at the end of
the initial term of the franchise. The renewal fee is 25% of the initial fee payable at the time of
the renewal. See Section 3.2(i).

4.6 Transfer Fee.

A transfer fee is payable on a transfer of the Franchise Business. The transfer fee is
$10,000. It will be $10,000 if the transfer is to an existing franchisee.

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4.7 Noncompliance Fee; Late Charge; NSF Fees; Interest.

In the event of any breach of this Agreement or the Operations Manual, Franchisor may
assess a noncompliance fee of $500 upon written notification to Franchisee. Franchisee must pay
to FRANCHISOR, on demand, a late charge of $50 for any payments not made to FRANCHISOR
within five days of the due date of the payment. In addition, Franchisee must pay on demand a
fee equal to any charges FRANCHISOR may incur as a result of checks or debits returned to
FRANCHISOR for non-sufficient funds or other similar reasons (“NSF fees”), but not less than
$30.00 for each item returned. Also, Franchisee must pay to FRANCHISOR, on demand, interest
on all overdue payments from the date the payment was due until paid equal to the lesser of (i)
1.5% per month or (ii) the maximum rate of interest permitted by law. The assessment of late
charges, NSF fees and interest will not be the sole remedies of FRANCHISOR in such
circumstances. All fees and charges pursuant to this Section 4.7 shall be paid in the manner set
forth by Section 4.8 if not directly paid by Franchisee.

4.8 Manner of Payment.

Franchisee must pay royalty, advertising fund contributions and any other periodic
payments to FRANCHISOR by electronic or similar funds transfer in the appropriate amounts
from Franchisee’s primary operating bank account to such accounts, and at such places or in such
manner as FRANCHISOR may specify from time to time. Franchisee’s primary operating bank
account means the account in which all revenue of the Franchise Business is deposited and held to
pay amounts owed to FRANCHISOR and other creditors of the Franchise Business. Franchisee
must sign and deliver to its bank and to FRANCHISOR those documents necessary to authorize
and effectuate the transfers as specified by FRANCHISOR. Franchisee must not terminate this
authorization as long as this Agreement is in effect. Franchisee must not close its primary
operating bank account without prior written notice to FRANCHISOR and the establishment of a
substitute primary operating bank account for the transfers. Franchisee represents and warrants to
FRANCHISOR that it will have sufficient funds in its primary operating bank account from time
to time to cover payment of all amounts due to FRANCHISOR on a timely basis.

4.9 No Setoff; Application of Payments.

Franchisee’s obligations for the full and timely payment of the fees described in this
Agreement are absolute and unconditional. Franchisee must not delay or withhold the payment of
all or part of those fees based on the alleged nonperformance by FRANCHISOR or for any other
reason or put the fees in escrow or setoff against any claims Franchisee may allege against
FRANCHISOR. FRANCHISOR may apply any payments received first to any accrued late
charges or interest and then to any delinquent fees or other amounts outstanding before crediting
the payment in the manner specified by Franchisee or to the current amount due.

4.10 Reports and Financial Statements.

Franchisee must use the standard reporting system and forms specified by FRANCHISOR.
Franchisee must submit to FRANCHISOR a complete statement of Gross Sales and other
information specified by FRANCHISOR for the reporting periods and on the forms specified by

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FRANCHISOR. Franchisee must provide FRANCHISOR with copies of all sales or similar tax
returns, annual income tax returns, monthly profit and loss statements, monthly balance sheets,
monthly inventory statements and annual financial statements. Copies of monthly statements or
reports must be provided within 30 days of the end of each month and copies of annual statements
or reports must be provided within 120 days of the end of Franchisee’s fiscal year. FRANCHISOR
may specify other requirements relating to reporting in the Operations Manual.

FRANCHISOR may receive information directly from suppliers and Franchisee authorizes
Franchisee’s suppliers to provide information directly to FRANCHISOR. Franchisee agrees to
sign separate authorizations or additional documents requested by suppliers or deemed necessary
by FRANCHISOR to obtain information directly from suppliers.

The financial records of Franchisee may be disclosed by FRANCHISOR in future


Franchise Disclosure Documents without specifically identifying the individual Cafe for which a
particular franchisee’s financial records relate, and to FRANCHISOR’s actual and potential
lenders.

4.11 Point of Sale and Computer Equipment and Software; Access to and Use of Information.

Franchisee must purchase or lease the point of sale (“POS”) and/or computer systems
FRANCHISOR specifies for the Franchise Business from vendors We require. You must also use
the specified POS and/or computer systems in the Franchise Business in the manner specified by
FRANCHISOR. Also, Franchisee must pay all required support, maintenance, updates and
upgrade costs to maintain the specified POS and/or computer systems in the manner specified by
FRANCHISOR. FRANCHISOR may develop, acquire, update or endorse a POS and/or computer
systems and specifications for certain components of the POS and/or computer systems in the
future and may modify such specifications and the components of the POS and/or computer
systems in the future. As part of the POS and/or computer systems, FRANCHISOR may require
Franchisee to obtain specified computer hardware and/or software including, without limitation, a
license to use proprietary software developed by FRANCHISOR or others and/or service
agreements. Modification of the specifications for the components of the POS and/or computer
systems may require Franchisee to incur costs to purchase, lease and/or license new or modified
computer hardware and/or software and to obtain service and support for the POS and/or computer
system during the term of this Agreement. Within 90 days after Franchisee receives notice from
FRANCHISOR, Franchisee agrees to obtain and have operational the components of the POS
and/or computer system that FRANCHISOR specifies.

FRANCHISOR will have the right to independently access the sales information and other
data produced by the POS and other computer systems specified by FRANCHISOR and there are
no contractual limitations on FRANCHISOR’s right to access and use that information and data.
Franchisee must provide FRANCHISOR access to the information on the POS and/or computer
systems in the manner specified by FRANCHISOR and must supply FRANCHISOR with any and
all security codes necessary to obtain that access. FRANCHISOR may retrieve, analyze, download
and use the software and all data on the Franchisee’s POS and/or computer systems at any
reasonable times as long as the access does not unreasonably interfere with the operation of the
Franchise Business. FRANCHISOR’s rights to use the POS and/or computer systems data

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includes the right to deliver the data to any third party FRANCHISOR deems appropriate in its
sole discretion; provided that the identity and other personal information of the owners of
Franchisee are not disclosed.

Computer System PCI Compliance.

The POS computer system must be setup in accordance with the Payment Card Industry
Data Security Standards (PCI DSS), and must be EMV and PCI compliant. Upon installation of
this system, we may require you to use an independent Approved Scanning Vendor (ASV) to
certify that the installation is PCI compliant. We also have the right to require that you conduct
certifications on an annual basis and to provide us with a copy of verification that your system is
PCI compliant.

We may also require you to offer online ordering for all items in your Franchise. The
online ordering credit card payment system and payment gateway must be setup in accordance
with the PCI DSS system and comply with all updates and required maintenance prescribed under
PCI DSS standards, including purchase of necessary hardware and software. You will be required
to report to us any known vulnerability or breach of your POS system and provide proof of
compliance upon our request

You must obtain and maintain Internet access or other means of electronic communication,
as specified by us. It will be a material default if you do not maintain the equipment, lines and
communication methods in operation and accessible to us at all times throughout the term of the
Franchise Agreement.

4.12 Records.

Franchisee must keep complete and correct books of account, business records and records
of Gross Sales, in accordance with the procedures specified by FRANCHISOR and in accordance
with generally accepted accounting principles. Franchisee must keep all of its business records
for a minimum of seven (7) years.

4.13 Inspection by FRANCHISOR.

To determine whether Franchisee is complying with this Agreement, and/or to determine


whether Franchisee is complying with all applicable specifications and quality standards in
connection with Franchisee’s use of the Franchise Marks and Franchise System, FRANCHISOR
or its designated agents have the right, at any reasonable time and without prior notice, to: (a)
inspect the Franchise Business; (b) confer with Franchisee and its employees; and (c) inspect
equipment, signage, fixtures, furniture, inventory, products and operating methods of Franchisee.
FRANCHISOR may require that Franchisee furnish its customers with an evaluation form
specified by FRANCHISOR pre-addressed to FRANCHISOR. Also, FRANCHISOR may require
that Franchisee maintain a comment box at the Franchise Location, which may only be opened by
FRANCHISOR. Franchisee must fully cooperate with representatives of FRANCHISOR making
any inspection or observing the work of Franchisee or its employees or retrieving information from
the comment box.

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4.14 Access to Records and Audit by FRANCHISOR.

FRANCHISOR or its designated representatives have the right at all reasonable times to
examine and copy the books, records and tax returns of Franchisee. FRANCHISOR will also have
the right, on five days written notice, to have an audit made of the books of Franchisee. If an audit
reveals that any payments to FRANCHISOR have been understated in any report to
FRANCHISOR, Franchisee must immediately pay to FRANCHISOR the amount understated on
demand, in addition to any interest and late charges required under Section 4.7 of this Agreement
from the date originally due to the date paid.

Any audit will be conducted at the expense of FRANCHISOR. However, if an audit is


made necessary by Franchisee’s failure to furnish reports, financial statements, or tax returns, or
discloses an understatement of 3% or more of the Gross Sales of the Franchise Business in any
report, then FRANCHISOR has the right to charge Franchisee for the costs of the audit, including,
without limitation, any travel expenses, meals, lodging and compensation of FRANCHISOR’s
employees or agents and reasonable accounting and attorney’s fees.

Nothing contained in this Section constitutes FRANCHISOR’s agreement to accept any


payments after they are due or a commitment by FRANCHISOR to extend credit to or otherwise
finance Franchisee’s operation of the Franchise Business. The payment of FRANCHISOR’s
expenses and/or the assessment of late charges or interest are not the sole remedies of
FRANCHISOR in those circumstances and this Agreement may be subject to termination under
Article 14.

4.15 Website and Technology Fee; App Fees.

For our website hosting and mobile application services you are required to pay an annual
fee of $1500 upon invoice to you.

4.16 Site Plan Sample.

For provision of a sample site plan you agree to pay us $1,000 upon delivery of such plans.

ARTICLE 5 - SERVICES PROVIDED TO FRANCHISEE

5.1 Site Selection and Lease Negotiation.

FRANCHISOR will assist Franchisee in selecting a suitable location for the Franchise
Business. If requested, FRANCHISOR will also assist Franchisee in negotiating a lease for the
Franchise Location.

5.2 Construction and Improvements.

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FRANCHISOR will assist Franchisee in the process of construction or improvement of the
Franchise Location by specifying the standard format for the construction or improvement of the
Franchise Location and providing sample architectural plans. Franchisee’s architectural plans will
require our final approval before implementation. We will provide you with a CAD program of
standards and specifications for the leasehold improvements, interior design, layout, floor plan,
signs, designs, products, inventory, uniforms, equipment, POS System, color and decor of the Cafe
and specifying the standard format for the construction or improvement of your Franchise
Location.

5.3 Equipment, Fixtures, Signs, Inventory and Suppliers.

FRANCHISOR will specify and provide sources of supply for the equipment, fixtures,
signs and inventory, including the Approved Suppliers List for the equipment, fixtures, signs and
inventory necessary for you to develop and begin operation of the Franchise Business. Franchisee
must purchase and install all exterior and interior signs, banners and marketing materials required
by Franchisor of all franchisees.

5.4 Operations Manual; Update Specifications.

FRANCHISOR will loan to Franchisee one copy of its Operations Manual for use in the
operation of the Franchise Business. FRANCHISOR will provide any updates to Franchisee of
the Operations Manual and of FRANCHISOR’s specifications for all aspects of the Franchise
Business as they become available.

5.5 Training.

FRANCHISOR will provide an initial program to train Franchisee to operate the Franchise
Business. FRANCHISOR may also provide ongoing training programs from time to time. See
Section 10.

5.6 Setup and Opening.

If requested by Franchisee, FRANCHISOR will provide without charge a representative


for up to five (5) days before and noopening of the Franchise Business. If Franchisee requests the
assistance of FRANCHISOR’s representative beyond this period, period, FRANCHISOR may
provide the representative for an additional period of time, but Franchisee must pay a per diem
charge for these additional services in an amount determined by FRANCHISOR.

5.7 Products and Services; Suppliers.

FRANCHISOR will designate the products and services to be offered by the Franchise
Business and will provide Franchisee with any updates in FRANCHISOR’s specifications for the
products or services to be offered by the Franchise Business. FRANCHISOR will provide sources
of supply for all authorized products and services.

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5.8 Operational Assistance.

A representative of FRANCHISOR will visit the Franchise Business after opening and will
periodically visit the Franchise Business after that at such intervals deemed appropriate by
FRANCHISOR throughout the remaining term of this Agreement. During these visits, the
representative will evaluate Franchisee’s operations and provide any operational advice and
assistance deemed necessary by the representative. FRANCHISOR will also provide reasonable
operational advice and assistance to Franchisee by telephone or email, including advice on specific
services or products, if requested by Franchisee.

5.9 Pricing.

FRANCHISOR will provide guidance on the pricing of the products and services of the
Franchise Business. To maintain uniformity and pricing viability of our franchise system, we
reserve the right to require that your franchise advertise and charge minimum prices and not exceed
established maximum prices for your menu items as We may determine in our sole discretion.

5.10 Advertising.

When implemented, FRANCHISOR will administer the advertising fund and review for
approval, any local advertising proposed by Franchisee. See Article 9.

5.11 Indemnification for Trademark Actions.

FRANCHISOR will indemnify Franchisee for certain liabilities arising from use of the
Franchise Marks as provided in Section 6.4.

5.12 FRANCHISOR’s Services May be Provided by Independent Agents and Representatives.

The services to be provided by FRANCHISOR under this Agreement may be provided by


employees of FRANCHISOR or by independent representatives and agents engaged by
FRANCHISOR, including but not limited to the Multi-Unit Developer (or its employees or agents)
for the area in which the Franchise Business is located, if any.

ARTICLE 6 - USE AND PROTECTION OF FRANCHISE MARKS

6.1 Non-ownership of Franchise Marks.

Nothing in this Agreement gives Franchisee any right, title or interest in or to any of the
Franchise Marks or any goodwill in and to the Franchise Marks, except a mere privilege and
license during the term of this Agreement, to display and use the Franchise Marks according to the
terms and conditions of this Agreement.

6.2 Use of Franchise Marks.

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Franchisee must use the Franchise Marks only in connection with the operation of the
Franchise Business pursuant to the Franchise System and only in the manner specified in this
Agreement, the Operations Manual or otherwise by FRANCHISOR. The Franchise Business must
be operated under the Franchise Marks and under no other name or mark. Franchisee must not use
the Franchise Marks in connection with any products or services not specifically authorized by
FRANCHISOR in writing or in connection with any products or services that are not produced in
accordance with the quality, uniformity and other standards established by FRANCHISOR in and
through the Franchise System. FRANCHISOR will have the right at any time to examine the
products and services offered by Franchisee, at the Franchise Location, to determine compliance
with the applicable FRANCHISOR standards. If at any time FRANCHISOR becomes aware that
the products or services provided by Franchisee fail to conform to those standards, FRANCHISOR
will notify Franchisee. On such notification by FRANCHISOR, Franchisee must promptly cease
to use the Franchise Marks on products that are non-conforming and must not sell any further non-
conforming products or services until the standards are met to the satisfaction of FRANCHISOR.

Franchisee must not reproduce or cause to be reproduced any Franchise Marks in any
manner, including reproduction on forms or invoices, in connection with advertising, marketing
or promotion, or on the Internet or in an Internet domain name, without the prior written approval
of FRANCHISOR. Franchisee must not use the Franchise Marks in its business, corporate,
partnership or limited liability company name. Upon Franchisor’s written request, Franchisee
shall register to do business under the assumed business name of “HARAZ COFFEE HOUSE ®”
with an additional number or designation as determined by FRANCHISOR to distinguish the
assumed name from other Haraz Coffee House Cafes (for example: “HARAZ COFFEE HOUSE
of Troy”).

On expiration or termination of this Agreement, FRANCHISOR may, if Franchisee does


not do so, sign in Franchisee’s name and on Franchisee’s behalf, any documents necessary in
FRANCHISOR’s judgment to end and cause discontinuance of Franchisee’s use of the Franchise
Marks and FRANCHISOR is irrevocably appointed and designated as Franchisee’s attorney-in-
fact for that purpose.

6.3 Use of Other Trademarks.

Franchisee must not display the trademark, service mark, trade name, insignia or logotype
of any other person, firm or corporation in connection with the operation of the Franchise Business
without the prior written consent of FRANCHISOR, which may be withheld in FRANCHISOR’s
sole subjective discretion.

6.4 Defense of Franchise Marks.

If Franchisee receives notice, or is informed, of any claim, suit or demand by a third party
against Franchisee on account of any alleged infringement, unfair competition, or similar matter
relating to Franchisee’s use of the Franchise Marks, Franchisee must promptly notify
FRANCHISOR of the claim, suit or demand. FRANCHISOR will then take such action as
FRANCHISOR deems necessary and appropriate to protect and defend Franchisee against the
claim, suit or demand. Franchisee must not settle or compromise any such claim by a third party

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without the prior written consent of FRANCHISOR. FRANCHISOR will have the sole right to
defend, compromise or settle any such claim, in its discretion, using attorneys of its choosing, and
Franchisee agrees to cooperate fully with FRANCHISOR in connection with the defense of any
such claim. Franchisee may participate at its own expense in such defense or settlement, but
FRANCHISOR’s decisions with regard to the Franchise Marks will be final.

FRANCHISOR will indemnify Franchisee against liability to third parties resulting from
claims by third parties that Franchisee’s use of the Franchise Marks infringes trademark rights of
the third party, but only if (a) Franchisee has used the Franchise Marks in accordance with the
requirements of this Agreement, the Operations Manual and FRANCHISOR’s specifications and
(b) Franchisee has given notice to FRANCHISOR of the claim within 10 days of receipt by
Franchisee of the claim and Franchisee has tendered the defense of the claim to FRANCHISOR.

6.5 Prosecution of Infringers.

If Franchisee receives notice or is informed or learns that any third party, who Franchisee
believes is unauthorized to use the Franchise Marks, is using the Franchise Marks or any name or
mark confusingly similar to the Franchise Marks, Franchisee must promptly notify FRANCHISOR
of the facts relating to such alleged infringing use. FRANCHISOR will then, in its sole discretion,
determine whether or not it wishes to take any action against such third person on account of such
alleged infringement of the Franchise Marks. Franchisee will have no right to make any demand
against any such alleged infringer or to prosecute any claim of any kind or nature whatsoever
against such alleged infringer for or on account of such infringement. If FRANCHISOR chooses
to prosecute any violation of the Franchise Marks, Franchisee must sign all documents and do all
acts necessary or incidental to that action as counsel for FRANCHISOR may reasonably request.
Any damages awarded or recovered in any prosecution of an infringement claim related to the
Franchise Marks will be the exclusive property of FRANCHISOR.

6.6 Modification or Substitution of Franchise Marks.

FRANCHISOR may change the authorization to use the Franchise Marks contained in this
Agreement, including adding, discontinuing or modifying Franchise Marks, or substituting dif-
ferent Franchise Marks, by issuing, in the form of an Addendum, a description of the changes and
the products or services to which they relate. Franchisee is required to use and abide by these
changes or substitutions. FRANCHISOR may make the changes because of the rejection of any
pending registrations or the revocation of any existing registrations of the Franchise Marks, or due
to the rights of senior users, or for other business reasons, except FRANCHISOR must make all
such changes in the authorized Franchise Marks on a uniform basis for all similarly situated Cafes
in a particular market.

6.7 Validity and Ownership of Franchise Marks; Prohibition Against Disputing


FRANCHISOR’s Rights.

Franchisee acknowledges the validity of the Franchise Marks and that the Franchise Marks
and any and all goodwill in and to the Franchise Marks are the exclusive property of
FRANCHISOR. Franchisee also agrees that any further rights or goodwill that may develop in

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any of the Franchise Marks in the future will inure solely to the benefit of FRANCHISOR,
including, without limitation, any goodwill caused by or attributable to Franchisee’s use of the
Franchise Marks. Franchisee now asserts no claim and will in the future assert no claim to any
goodwill, reputation or ownership of the Franchise Marks by virtue of Franchisee’s licensed use
of the Franchise Marks or for any other reason. Franchisee must not, during or after the term of
this Agreement, in any way dispute or impugn the validity of the Franchise Marks, or the rights of
FRANCHISOR in the Franchise Marks, or the rights of FRANCHISOR or other Franchisees of
FRANCHISOR to use the Franchise Marks.

ARTICLE 7 - FRANCHISE LOCATION, LEASE AND OTHER


PRE-OPENING OBLIGATIONS

7.1 Location Selection and Approval.

The location for the Franchise Business must be approved in advance in writing by
FRANCHISOR and Franchisee must always operate its Franchise Business only at a location
approved in writing by FRANCHISOR (the location approved in writing by FRANCHISOR will
be referred to in this Agreement as the “Franchise Location”). If a location for the Franchise
Business has been determined and approved before the signing of this Agreement, that location
will be designated in Item 1 of Appendix A. If the exact location of the Franchise Business has
not been determined before signing of this Agreement, Franchisee must use its best efforts to find
a suitable location for the Franchise Business within the area designated in Item 1 of Appendix A,
but must obtain a lease for a site within 180 days from signing of this Agreement. Franchisee must
submit to FRANCHISOR, in a form acceptable to FRANCHISOR, a description of the proposed
site, evidence confirming the Franchisee’s prospects for obtaining the site, demographic
information, economic terms, use clause and any other materials FRANCHISOR specifies before
FRANCHISOR will consider approving the location. Although FRANCHISOR may provide its
assistance in obtaining a Franchise Location, it is Franchisee’s responsibility to obtain and evaluate
its commercial value for operation of the Franchise Business. FRANCHISOR’s location
recommendations and its approval of the Franchise Location do not constitute a representation or
guaranty of the commercial value or success of the Franchise Location.

If the Franchise Location initially approved by FRANCHISOR becomes unusable for the
Franchise Business, Franchisee must obtain written approval of a new site. If the initial Franchise
Location became unusable through no fault of Franchisee and a substitute location is not available,
this Agreement will terminate on conclusion of operation of the Franchise Business at the initial
Franchise Location.

7.2 FRANCHISOR’s Right to Own or Lease.

FRANCHISOR will have the right, at its option, to purchase or lease the Franchise
Location, or have an affiliate purchase or lease the Franchise Location, for lease or sublease to
Franchisee. The lease or sublease to Franchisee will be on FRANCHISOR’s standard form of
lease or sublease. This provision applies even if Franchisee owns the Franchise Location. If
FRANCHISOR subleases the Franchise Location to Franchisee, Franchisee and the owners of
Franchisee must personally guaranty FRANCHISOR’s obligations under the prime lease.

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7.3 Lease Requirements.

If Franchisee leases the Franchise Location from a third party, the terms and form of
Franchisee’s lease must be approved in writing by FRANCHISOR and the lease must not be
terminated, or in any way altered or amended by Franchisee without the prior written consent of
FRANCHISOR.

Franchisee’s lease with a third party must contain the provisions specified by
FRANCHISOR, including provisions: (a) prohibiting the Franchise Location from being used for
any purpose other than a Cafe; (b) recognizing and allowing FRANCHISOR rights to assignment
of the lease in certain situations; (c) recognizing and allowing FRANCHISOR’s right to enter the
Franchise Location to inspect and audit the Franchise Business or to make any modifications
necessary to protect the Franchise Marks; (d) if the Franchise Location is located in a strip mall,
enclosed mall, shopping center or similar location, prohibiting the landlord from leasing any other
space in the mall or center to another business that sells the same products as a Cafe; (e) requiring
the landlord to give written notice and an opportunity for FRANCHISOR or a person specified by
FRANCHISOR, to cure any default of Franchisee under the lease before landlord exercises any
remedy under the lease; (f) requiring landlord and Franchisee to give FRANCHISOR 30 days prior
written notice of: (i) the cancellation or termination of the lease prior to the expiration date of the
lease; (ii) an assignment or attempted assignment of the lease by the landlord or Franchisee; (iii)
the sublease or attempted sublease by Franchisee; and (iv) any modification of the lease; and (g)
requiring landlord and Franchisee to provide written notice to FRANCHISOR within 15 days after:
(i) Franchisee exercises any option to extend the lease; (ii) landlord and Franchisee renew the
lease; and (iii) the landlord institutes any action against Franchisee, including an eviction action.
Except in accordance with this Agreement, Franchisee must not assign its lease or let or sublet the
Franchise Location or any portion of the Franchise Location without the prior written consent of
FRANCHISOR and shall have Schedule 1, Lease Rider, attached hereto, signed by Landlord and
provided to Franchisor simultaneously with the execution of the lease.

7.4 Licenses and Permits.

Franchisee must obtain all zoning and other approvals and all permits or licenses required
by federal, state or local law for construction and operation of the Franchise Business, including
certificates of occupancy.

7.5 Completion of Training.

Franchisee must complete the training program specified by FRANCHISOR, to the


satisfaction of FRANCHISOR, before beginning operation of the Franchise Business.

7.6 Development of Franchise Business and Franchise Location.

Franchisee must fully develop the Franchise Business in accordance with FRANCHISOR’s
specifications. Franchisee must design, construct and/or improve the Franchise Location in
compliance with FRANCHISOR’s specifications, including but not limited to specifications for

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build-out, decor, signage, equipment, space, etc. This includes the following responsibilities,
which must be diligently performed by the Franchisee:

(a) Hire an interior designer and food service designer approved by


FRANCHISOR to undertake and provide build-out specifications.

(b) Employ a licensed architect and/or engineer, as required by state and local
codes, approved by FRANCHISOR, to prepare sealed construction documents to submit
for building permits and health department approval and a final set of construction
documents using FRANCHISOR’s plans and specifications.

(c) Furnish FRANCHISOR with the final set of construction documents,


including signage, and a summary of build out expenses on a form specified by
FRANCHISOR.

(d) Obtain approval of the plans and specifications from the landlord and local
authorities and FRANCHISOR before beginning construction.

(e) Obtain or require the contractor to obtain payment and performance bonds.

(f) Obtain all zoning changes, all required utility, health, sanitation and sign
permits and any other required permits and approvals.

(g) Purchase or lease and install equipment, fixtures, furniture, inventory,


accessories, supplies and signs needed for the opening of the Franchise Business in
accordance with FRANCHISOR’s specifications.

(h) Complete the construction or remodeling of the Franchise Location in full


and strict compliance with the plans and specifications approved by FRANCHISOR and
the landlord and with all applicable ordinances, building codes and permits requirements.

(i) Complete development of and have the Franchise Business ready to open
and commence the conduct of its business by the date described in Section 8.1 of this
Agreement.

Franchisee must diligently perform the responsibilities listed above at times reasonably
required by FRANCHISOR in order to complete the development of the Franchise Business in a
proper and timely manner. Franchisee must report to FRANCHISOR as to the progress of the
development of the Franchise Business. FRANCHISOR may, but is not required to, assist the
Franchisee in completing the above listed responsibilities. Where FRANCHISOR’s action and
response is required with respect to any of the Franchisee’s obligations listed above,
FRANCHISOR will act or respond in a reasonable and timely manner.

7.7 Telephone Numbers; Internet Access; E-mail Addresses.

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Franchisee must acquire and maintain a minimum of two telephones and one telephone
line dedicated solely to the Franchise Business. FRANCHISOR may, at its option, obtain and
register in its name, the telephone lines and numbers to be used at the Franchise Business.
Franchisee must pay all costs and charges for the installation, maintenance and use of the telephone
lines and numbers, even if those lines and numbers are obtained and registered in the name of
FRANCHISOR. Franchisee must acquire and maintain at all times a static IP address and a high
speed (T-1, Cable, DSL, Satellite or other high-speed access) Internet access for communication
with customers and FRANCHISOR by email and other electronic means, connection to
FRANCHISOR’s intranet systems (if any) and to allow FRANCHISOR to access Franchisee’s
POS computer system remotely 24 hours a day and seven days a week. Franchisee must also
acquire and maintain an e-mail address so that FRANCHISOR and Franchisee may communicate
by e-mail. If specified by FRANCHISOR, Franchisee must participate in the centralized email
system maintained by FRANCHISOR. In that case, Franchisee must pay FRANCHISOR a
reasonable annual fee to cover FRANCHISOR’s time and expenses involved in maintaining and
servicing the centralized email system. The annual fee will be payable in advance on January 20th
of each year.

ARTICLE 8 - OPERATIONS

8.1 Opening Date; Continuing Operations and Best Efforts.

Franchisee must begin operation of the Franchise Business by the date specified in Item 3
of Appendix A, but no later than one (1) year from execution of this Agreement. If operations do
not begin by the specified date, FRANCHISOR may terminate this Agreement and retain all fees
paid. Franchisee must continually operate the Franchise Business after opening in accordance with
the provisions of this Agreement throughout the term of this Agreement. Franchisee must use its
best efforts to promote and maximize the sales of the Franchise Business throughout the term of
this Agreement. Franchisee must maintain at all times, sufficient equipment, supplies and
personnel to operate the Franchise Business at optimal capacity and efficiency as specified by
FRANCHISOR.

8.2 Standards of Operation; Operations Manual.

Franchisee acknowledges that every component of the Franchise System is important to


FRANCHISOR and to the operation of the Franchise Business. Franchisee must, at all times,
operate and maintain the Franchise Business in a competent manner and in full compliance with
all aspects of the Franchise System specified by FRANCHISOR. In all business dealings with the
public, Franchisee must be governed by the highest standards of honesty, integrity, fair dealing
and ethical conduct.

Franchisee must comply with all lawful and reasonable policies and procedures specified
by FRANCHISOR in connection with the operation of the Franchise Business. These
specifications may include standards, techniques and procedures for: (a) the safety, maintenance,
cleanliness, sanitation, function, hours of operation and appearance of the Franchise Business and
its equipment, fixtures, furniture, decor and signs; (b) qualifications, dress, uniforms, grooming,
general appearance, demeanor and training of employees; (c) the products and services required

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85637426v10
or authorized to be offered and sold by the Franchise Business; (d) type, shelf life, quality, taste,
portion control, and uniformity and manner of preparation and sale of all of the products sold by
the Franchise Business; (e) methods and procedures relating to receiving, preparing and delivering
customer orders; (f) sales, advertising and promotional techniques and programs; (g) construction,
maintenance and appearance of the Franchise Business and the Franchise Location; (h) payment,
credit, accounting and financial reporting policies and procedures; (i) use of FRANCHISOR’s
intranet (if established) for entering sales and other information, making schedules, projecting
sales, ordering supplies, entering labor and other expenses, receiving reports and other operational
requirements as specified by FRANCHISOR; (j) purchase and maintenance of equipment, fixtures
and inventory; (k) insurance coverage; (l) use of standard forms; (m) use and protection of the
Franchise Marks and other proprietary rights of FRANCHISOR in accordance with Franchise
Mark Usage Guidelines, and any trade secret or information protection programs or other
intellectual property policies established from time to time by FRANCHISOR; (n) use and
illumination of exterior and interior signs, displays and similar items; (o) atmosphere of the
Franchise Location, including, without limitation, such things as music and lighting; (p) warranties
to customers and the handling of customer complaints and customer communications; (q)
identification of the Franchise Business as an independently owned and operated business; (r)
attendance by Franchisee and managers at required training programs and meetings; (s)
maintenance of a minimum required number of trained staff at all times, based on the business
needs of the Franchise Business; (t) using and honoring gift certificates, coupons and other such
local and national promotional programs authorized or specified by FRANCHISOR; and (u) other
details of the operation of the Franchise Business and the relationship between Franchisor and
Franchisee.

The policies and procedures specified by FRANCHISOR may be contained in training,


operating and marketing manuals of FRANCHISOR or in memos, bulletins, newsletters, emails,
or other written or electronic materials prepared by FRANCHISOR (for the purposes of this
Agreement, “Operations Manual” will mean all manuals or other written materials relating to the
Franchise System or containing FRANCHISOR’s specifications that are provided to Franchisee).
Franchisee will be issued a copy of any currently existing Operations Manual after the signing of
this Agreement or when and if prepared by FRANCHISOR and made available to franchisees.
Franchisee will be issued any applicable modifications or additions to the Operations Manual as
they become available. The Operations Manual remains the property of FRANCHISOR, must not
be duplicated, must never be disclosed to any person or entity and must be returned to
FRANCHISOR immediately on request or on expiration or termination of this Agreement.

Franchisee must at all times ensure that its copy of the Operations Manual is kept current
and up to date. If there is a dispute as to the contents of the Operations Manual, the terms and
dates of the master copy of the Operations Manual maintained by FRANCHISOR at its place of
business will be controlling.

Due to the nature of operation of the Franchise Business and the fact that the specifications
for the Franchise Business must and do change, FRANCHISOR reserves the right to change the
Franchise System after the signing of this Agreement and to change the terms of the Operations
Manual after the signing of this Agreement to reflect those changes. Franchisee must comply with
all such changes immediately on written notice from FRANCHISOR of the change. The

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Operations Manual cannot change the terms of this Agreement, but will be in addition to this
Agreement and will have the same effect as if set forth in this Agreement. If the Operations Manual
is inconsistent with this Agreement, this Agreement will control. FRANCHISOR agrees that it
will specify its policies and procedures in a reasonable manner.

8.4 Acquisition of Products and Services.

Franchisee must obtain all equipment, fixtures, signs, inventory, food products, packaging
materials, paper and plastic products, menus, uniforms and all other products and services
specified by FRANCHISOR for development and operation of the Franchise Business.

8.5 Specifications and Designated Suppliers for Products and Services.

In order to maintain uniqueness, consistency, uniformity, quality and identity of the


products and services offered and sold by Cafes and the group purchasing power of Franchisor,
Franchisee must comply with the product and supply requirements set forth in this Section.

Franchisee must purchase all equipment, fixtures, signs, inventory, food products,
packaging materials, paper and plastic products, menus, uniforms and all other products and
services used in the development and operation of the Franchise Business in accordance with
FRANCHISOR’s specifications and only from FRANCHISOR or a manufacturer, supplier or
distributor designated by FRANCHISOR (which may be an affiliate of FRANCHISOR) (a
“Designated Supplier”). FRANCHISOR may add or delete Designated Suppliers from time to
time and Franchisee must comply with those changes immediately on written notice from
FRANCHISOR. If FRANCHISOR adds a Designated Supplier, Franchisee must immediately, on
written notice from FRANCHISOR, take the steps necessary to comply with the credit, purchase
and other policies of the Designated Supplier. If the Company deletes a Designated Supplier,
Franchisee must cease purchasing products and services from that supplier immediately on written
notice from FRANCHISOR.

FRANCHISOR may designated specified architectural and/or contractors to undertake the


following work to franchisees for the following goods and services: (a) all millwork and cabinet
work associated with build-outs for franchise facilities, all floor, wall and ceiling panels, tile and
coverings, tables, chairs, booths and other furnishings, counters and countertops, cabinetry and
related accoutrements and lighting fixtures; and (b) all design and installation (on site) of all goods
and products.

FRANCHISOR may, from time to time, enter into agreements with Designated Suppliers
for and on behalf of all Cafes or all Cafes in a particular region (a “Designated Supplier Contract”).
If FRANCHISOR enters into a Designated Supplier Contract with a Designated Supplier, the terms
and conditions of Franchisee’s relationship with that Designated Supplier will be controlled by
that contract to the extent covered by the contract.

The designation by FRANCHISOR of a Designated Supplier does not create any express
or implied promise, guaranty or warranty by FRANCHISOR as to the products or services of the
Designated Supplier and FRANCHISOR will not have any liability to Franchisee for any claims,

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85637426v10
damages or losses suffered by Franchisee as a result of or arising from the products or services
provided by the Designated Supplier or the acts or omissions of the Designated Supplier.

FRANCHISOR and its affiliates will have the right to receive rebates or other fees from
Designated Suppliers based on sales of products or services to Cafes. FRANCHISOR may use
those rebates and fees for any purpose in FRANCHISOR’s discretion. Franchisee must cooperate
with FRANCHISOR and its affiliates in the collection of those rebates and fees.

Any products or services sold by or through FRANCHISOR or its affiliates will be sold in
accordance with the terms set forth in memos, bulletins, emails, franchisee meetings or otherwise
in writing by FRANCHISOR, its affiliate or by the manufacturer of the products. These terms
may be modified on written notice from FRANCHISOR, its affiliate or the manufacturer of the
products.

8.6 Products and Services Offered by the Franchise Business; Pricing; Promotional Programs.

Franchisee must sell all products and provide all services that FRANCHISOR specifies for
sale for the Franchise Business. Franchisee must not sell any food, alcohol or products, or provide
any services or engage in any business at the Franchise Business or Franchise Location other than
those specified by FRANCHISOR without written authorization from FRANCHISOR.
FRANCHISOR may add or delete required or authorized products or services to be provided by
the Franchise Business. If any products or services are added, Franchisee must be qualified to
provide the products and services before FRANCHISOR will authorize Franchisee to offer those
products and services. If a product or service is deleted, Franchisee must cease offering that
product or service immediately on written notice from FRANCHISOR. FRANCHISOR will make
all changes in the required products and services for good faith marketing reasons and on a uniform
basis for all similarly situated franchisees in a particular market, except when test marketing
products or services.

FRANCHISOR will provide guidance on the pricing of the products and services sold by
Franchisee. Franchisee must follow any minimum and maximum pricing guidelines specified by
FRANCHISOR, subject to applicable law.

Franchisee agrees to participate in any gifts cards, electronic gift or money cards (E-cards),
frequency cards or other programs specified by FRANCHISOR and to honor all such cards issued
by FRANCHISOR or by other franchisees in accordance with FRANCHISOR’s policies.
Franchisee acknowledges and agrees that Franchisee’s participation in those programs is integral
to the Franchise System and to the success of those programs. FRANCHISOR or a person
designated by FRANCHISOR will administer any gift and E-card or other such programs specified
by FRANCHISOR. Franchisee agrees that FRANCHISOR may charge an administrative fee for
administrating those programs. Franchisee also agrees to honor and/or participate in discount
coupons or similar promotional materials, drives, prizes, giveaways, contests and other programs,
local, regional or national, related to sales promotions, specified by FRANCHISOR to the extent
that participation does not violate federal or state law.

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8.7 Maintenance; Refurbishing; Alterations.

Franchisee must maintain the Franchise Location, equipment, fixtures and signs for the
Franchise Business in a clean, attractive and safe condition and in good maintenance and repair
and in compliance with the standards specified by FRANCHISOR. If at any time, in
FRANCHISOR’s reasonable judgment, the general state of repair, appearance or cleanliness of
the Franchise Location or its equipment, fixtures or signs do not meet FRANCHISOR’s standards,
FRANCHISOR may notify Franchisee in writing, specifying the action to be taken by Franchisee
to correct the deficiency. Franchisee must initiate the specified action within 30 days after receipt
of the notice and diligently proceed to complete the specified action. If Franchisee fails to do so,
then FRANCHISOR will have the right, in addition to its other rights under this Agreement, but
will not be obligated to, enter the Franchise Location and cause the specified action to be taken on
behalf of Franchisee and Franchisee must pay the entire cost to FRANCHISOR on demand.

In addition to regular maintenance obligations, after written notice from FRANCHISOR,


not more than once during the franchise term, Franchisee must refurbish the Franchise Location to
maintain or improve the appearance and efficient operation of the Franchise Business to increase
its sales potential and to comply with FRANCHISOR’s then current standards and identity.
Franchisee will not be required to spend for refurbishing more than $75,000 during the term of this
Agreement. This limit on refurbishing will not apply at the time of renewal of the Franchise
Agreement. The requirement to refurbish the Franchise Location will be imposed uniformly on
all Franchisees presently acquiring a franchise, but the expenses incurred in fulfilling the
requirement will vary depending on such factors as the condition of the Franchise Location and
local costs of construction. Any required refurbishing must be completed within 45 days from
notice by FRANCHISOR.

Franchisee must make no material alterations to the leasehold improvements or appearance


of the Franchise Location and must not make any material alterations to the equipment, fixtures or
signs of the Franchise Business without prior written approval of FRANCHISOR.

8.8 Designated Owners; Managers.

The individual or at least one of the individuals designated in Item 4 on Appendix A (a


“Designated Owner”), must: (a) devote his or her full time and effort to the day-to-day active
management and operation of the Franchise Business; (b) personally exercise his or her best efforts
to market the Franchise Business and maximize customer satisfaction; (c) preserve and exercise
ultimate authority and responsibility with respect to the management and operation of the
Franchise Business; and (d) represent and act on behalf of Franchisee in all dealings with
FRANCHISOR. Each Designated Owner must have an ownership interest in Franchisee. If all
of the Designated Owners resign, die or become incapacitated, it will be considered a transfer
under the provisions of Article 13 of this Agreement. If Franchisee desires to have a manager,
other than a Designated Owner, devote full time and effort to the day-to-day active management
and operation of the Franchise Business in place of a Designated Owner, the manager must
successfully complete the training program designated by FRANCHISOR and must be approved,
in writing, by FRANCHISOR. FRANCHISOR must also approve, in writing, any change in such

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management personnel. Franchisee must require all of its managers to sign an agreement relating
to confidentiality in the form specified by FRANCHISOR as a condition of employment of the
manager.

8.9 Employees.

Franchisee must implement a training program for employees in compliance with


FRANCHISOR’s standards. Franchisee must maintain at all times a staff of trained employees
sufficient to operate the Franchise Business in compliance with FRANCHISOR’s standards.
Franchisee must require its employees and agents to sign an agreement relating to confidentiality
in the form specified by FRANCHISOR as a condition of employment of the employee.

FRANCHISOR may impose a reasonable per diem charge for any training provided to
Franchisee, its managers or employees, beyond the initial training program described in Section
10.1. Any such fees will be uniform as to all persons attending training at that time and will be
based on FRANCHISOR’s out-of-pocket expenses plus the per diem rate of the training personnel
involved. These fees are not refundable. All employees shall be required to wear shirts, pants,
hats or other uniform items as required by Franchisor, which items shall be designated by the
operations manual which may be revised from time to time.

Franchisee acknowledges and agrees that, except as otherwise provided in this Agreement,
Franchisor does not have authority to exercise control over the means or manner in which
Franchisee operates the Cafe. All Cafe operations will be determined by Franchisee in its own
judgment, subject only to legal requirements, the terms of this Agreement, and the standard,
procedures and policies FRANCHISOR prescribes for the preservation of the goodwill associated
with the Marks. Franchisee shall maintain a competent and conscientious staff who have been
trained in product preparation and general business operations in accordance with the procedures
set forth in the Operations Manual, and who meet required governmental health and employment
standards. Franchisee shall take such steps as are necessary to ensure that its employees do not
violate FRANCHISOR’S policies relating to the use of any electronic medium, including, but not
limited to, prohibiting employees from posting any information relating to FRANCHISOR, the
Franchise System, or the Marks without FRANCHISOR’S prior written approval. Franchisee is
exclusively responsible for decisions related to all employees of your franchise, including but not
limited to establishing the terms, conditions, and benefits of employment for all employees,
including without limitation, hiring, firing, scheduling, employee discipline, employee
performance evaluations, awards, promotions, demotions, work assignments, wages, benefits,
vacation time, and sick time policies, the compensation rates for all employees, and for ensuring
that all employees are properly trained in the operation of your franchise consistently with the
Operations Manual. You acknowledge that we do not have direct or indirect control, including
through the implementation of our System, of your employment decisions.

8.10 Insurance.

Franchisee must obtain from a Designated Vendor and provide FRANCHISOR with
evidence of insurance in the amounts and with the coverages specified by FRANCHISOR.
Evidence of this insurance must be initially provided at least fourteen days before beginning

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85637426v10
operation of the Franchise Business. Certificates of renewal must be provided no later than
fourteen days before the expiration date of each policy. If Franchisee does not provide
FRANCHISOR with evidence of any required insurance policies at any due date, FRANCHISOR
may (but is not obligated to) purchase that insurance at Franchisee’s expense. Franchisee must
immediately pay for any insurance obtained by FRANCHISOR.

Each required insurance policy must meet the following requirements: (a) the policy must
name FRANCHISOR (and any affiliates of FRANCHISOR that FRANCHISOR may reasonably
specify), as an additional insured; (b) the policy must not be subject to cancellation, modification
or amendment except after 30 days written notice to FRANCHISOR; (c) the insurance must be
placed with an approved vendor and an insurance carrier with an AM Best’s Rating of not less
than A; (d) the policy must provide that failure by Franchisee to comply with any term, condition
or provision of the insurance contract, or other conduct by Franchisee, will not void or otherwise
affect the coverage afforded FRANCHISOR or its affiliates (e.g. FRANCHISOR, although named
as an insured, will nevertheless be entitled to recover under such policies on any loss occasioned
to FRANCHISOR or its agents or employees by reason of the negligence of Franchisee or
Franchisee’s agents or employees); (e) the policy must contain a waiver of subrogation in favor of
FRANCHISOR for casualty losses.

8.11 Compliance with Laws and Other Obligations.

Franchisee must obtain and keep in force every registration, charter, license or permit
required for the Franchise Business. Franchisee must comply with all federal, state, county,
municipal or other statutes, laws, ordinances, regulations, rules or orders applicable to the
Franchise Business. Franchisee must pay, when due, all taxes of every kind applicable to the
Franchise Business or the income of the Franchise Business, including all local, state or federal
taxes. Franchisee must immediately notify FRANCHISOR if any governmental department or
agency begins an investigation of the Franchise Business, schedules a review, inspection or audit
of the Franchise Business or takes any action against the Franchise Business.

8.12 Separate Identification of Franchise Business.

Franchisee must identify the Franchise Business as a separate business by filing an assumed
name certificate as appropriate in the state and/or county of location of the Franchise Business.
Also, Franchisee must display signs, notices or plaques specified by FRANCHISOR to identify
the separate ownership of the Franchise Business.

8.13 Indemnification.

Franchisee is responsible for all losses or damages from contractual liabilities to third
persons from the possession, ownership and operation of the Franchise Business and all claims or
demands for damages to property or for injury, illness or death of persons, directly or indirectly,
arising out of, or in connection with, possession, ownership or operation of the Franchise Business
or the actions or omissions of Franchisee. Franchisee must defend, indemnify and hold harmless
FRANCHISOR and its affiliates, subsidiaries and parent companies and their agents, employees,
attorneys and other franchisees, their agents, employees and attorneys, against any and all claims,

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85637426v10
suits, demands, losses, damages or liabilities and all related expenses, including reasonable
attorney’s fees and court costs, which arise out of, in connection with, or as a result of possession,
ownership or operation of the Franchise Business or the acts or omissions of Franchisee. This
indemnity obligation will continue in full effect even after the expiration, transfer or termination
of this Agreement. FRANCHISOR will notify Franchisee of any claims against FRANCHISOR
subject to this Section. FRANCHISOR may defend the action in the manner it deems appropriate
and Franchisee must pay FRANCHISOR for all costs, including reasonable attorneys’ fees,
incurred by FRANCHISOR in defending the action, in addition to any sum which FRANCHISOR
may pay by reason of any settlement or judgment against FRANCHISOR in the action.
FRANCHISOR’s right to indemnity under this Agreement will arise and be valid notwithstanding
that joint or concurrent liability may be imposed on FRANCHISOR by statute, ordinance,
regulation or other law.

8.14 Participation in Franchisee Advisory and other Committees.

FRANCHISOR may establish committees of franchisees to advise FRANCHISOR on


various matters involving the Franchise System. Franchisee will be eligible to participate on such
committees, in accordance with the rules established by FRANCHISOR and each committee, but
only if Franchisee is a Franchisee in good standing. In order to be a Franchisee in good standing,
Franchisee must be: (a) current in all obligations to FRANCHISOR and (b) operating in
accordance with all requirements of the Franchise System, including requirements relating to
quality, cleanliness and service.

8.15 Notices to FRANCHISOR.

Franchisee must notify FRANCHISOR in writing of the details of any of the following
events, within one business day of the occurrence of the event:

(a) The start of any civil or criminal action, suit, countersuit or other proceeding
against Franchisee or any Designated Owner.

(b) Franchisee, or any Designated Owner, receives a notice of noncompliance


with any law, rule or regulation.

(c) The issuance of any order, writ, injunction, award or decree of any court,
any agency or other governmental organization against Franchisee or any Designated
Owner.

(d) Any complaints, inspections, reports, warnings, certificates or ratings of


Franchisee or the Franchise Business, communicated, issued, performed, or scheduled by
any governmental agency.

Franchisee must provide FRANCHISOR with any additional information FRANCHISOR


requests, within five days of request, about the status, progress or outcome of any of the events
listed in this Section.

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ARTICLE 9 – ADVERTISING

9.1 Grand Opening Advertising.

Franchisee will expend, as required in Section 4.3, an amount to be used for grand opening
advertising for the Franchise Business (“Franchisee’s Grand Opening Advertising Payment”).
This amount will be used for advertising for the Franchise Business for the thirty (30) day period
after the opening of the Franchise Business or as otherwise agreed by FRANCHISOR and
Franchisee. FRANCHISOR and Franchisee will work together to develop a grand opening
advertising plan, which must be approved by FRANCHISOR. Franchisee will be responsible for
implementing the plan. At Franchisee’s option: (a) expenses incurred in connection with the grand
opening advertising plan may be submitted to FRANCHISOR for direct payment from
Franchisee’s Grand Opening Advertising Payment; or (b) Franchisee may request that
FRANCHISOR reimburse Franchisee, up to the amount of Franchisee’s Grand Opening
Advertising Payment, for amounts actually paid by Franchisee in connection with the grand
opening advertising plan. If Franchisee does not spend an amount equal to Franchisee’s Grand
Opening Advertising Payment within the prescribed time frame, the balance of Franchisee’s Grand
Opening Advertising Payment will either be spent by FRANCHISOR on Franchisee’s behalf to
execute a grand opening promotion for Franchisee’s Cafe or be placed in the advertising fund.

9.2 Local Advertising.

You must spend at least 1% of your Cafe’s Gross Sales each month for local advertising
through newspapers, magazines and other periodicals; radio/television; outdoor advertising (e.g.,
billboards or signs); transit advertising and direct mail; social media and other forms of media to
which we consent.

We must approve all advertising before you use it. You must provide us with an annual
marketing plan by December 1 of every year for the following year and we must approve this plan.
You must also send us a monthly update to your marketing plan before the end of every month
including an expenditure report to show that you have complied with the Local Advertising
requirements. Any advertising that you propose to use that has either not been prepared by us or has
not been approved by us in the immediately preceding 6-month period must be submitted to us for
our approval before you may use it as specified below.

We reserve the right to require you to include certain language in your local advertising, such
as “Franchises Available” and our Website address and telephone number.

9.3 Administration of Advertising Fund.

When there are three (3) or more HARAZ COFFEE HOUSE Cafes in a marketing area of
dominant influence (“ADI”), upon notification by FRANCHISOR, Franchisee must make
contributions, as required under Section 4.3, to an advertising fund that will be administered by
FRANCHISOR or an agency designated by FRANCHISOR. The advertising fund will be used to
maximize general public recognition and patronage of the Franchise Marks and Franchise System.
Franchisor will use the advertising fund to formulate, develop, and produce advertising and

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promotional programs and to conduct advertising and promotional programs on a national,
regional or local level as Franchisor determine, in our discretion, to be most effective in achieving
the goals of the advertising fund. Franchisor is not required to spend Franchisee advertising fund
contributions to place advertising in Franchisee’s local area or in any specific media. The
advertising fund will be used to pay all expenses of the advertising fund. As described below, any
advertising placed by Franchisee must be approved in advance by Franchisor.

Franchisor may engage the services of an advertising source or sources to formulate,


develop, produce and conduct advertising and these costs will be paid by the advertising fund. The
advertising fund may be used to reimburse Franchisor for production costs incurred and the
proportionate compensation of our employees who devote time and render service in the
formation, development and production of advertising or the administration of the advertising
fund. Franchisor will not use the advertising fund for advertising that is primarily for the
solicitation for the sale of franchises. Franchisor will submit to Franchisee, on request, an annual
report of the receipts and disbursements of the advertising fund, which may be unaudited and
prepared by our management. Such advertising by the fund may be local, regional (and eventually
national) in scope and may include newspaper, magazine, direct mail, radio and television as funds
permit.

Any HARAZ COFFEE HOUSE operated by Franchisor or our affiliates will contribute to
the advertising fund on the same basis as our franchisees.

If Franchisor does not use advertising fund contributions during the fiscal year in which
they accrue, Franchisor will hold those funds for use in the following year.

FRANCHISOR will submit to Franchisee, on request, an annual report of the receipts and
disbursements of the advertising fund, which may be unaudited and prepared by management of
FRANCHISOR.

In no event will FRANCHISOR or any agency engaged by FRANCHISOR be liable for


consequential or incidental damages resulting from administration of the advertising fund or
resulting from any advertising produced or placed by or on behalf of FRANCHISOR or Franchisee
or the failure to produce or place such advertising, including any claims for loss of business, and
Franchisee waives any such claims.

9.4 Advertising Cooperatives.

FRANCHISOR may designate an advertising area that includes a group of Cafes. If the
Franchise Business is within a designated advertising area, FRANCHISOR may require
Franchisee to join, maintain a membership in and abide by the governing instrument of an
advertising cooperative for that area. The structure of the cooperative and the original governing
instrument of the cooperative and any changes to that instrument must be approved by
FRANCHISOR. The cooperative cannot modify the terms of this Agreement, but may require
Franchisee to make contributions to the cooperative in addition to any advertising fund
contributions the Franchisee is required to make. Each Cafe in the cooperative will have one vote
on matters before the cooperative. Decisions will be made as provided in the governing instrument

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of the cooperative, or if not otherwise specified, based on a majority of the votes entitled to be cast
by the members of the cooperative. Any franchisee holding an officer, management, executive or
committee position with the cooperative must be a franchisee in good standing as defined in
Section 8.14. Each cooperative will work with FRANCHISOR or an agency designated by
FRANCHISOR in coordinating and placing regional and local advertising for the members of the
cooperative. The costs and expenses of each cooperative must be paid by that cooperative.

9.5 Additional Advertising; Approval of Advertising Materials; Coupons.

All advertising by Franchisee in any medium, including signage and banners, must be
factual and dignified, must conform to the standards and specifications of FRANCHISOR, and to
the highest standards of ethical advertising practice, and must be approved by FRANCHISOR in
writing before it is used. No handwritten signs or otherwise non-conforming sign designs are
allowed. No computer generated signs are allowed unless they have been provided by
FRANCHISOR or approved in writing by FRANCHISOR. Franchisee must submit to
FRANCHISOR for approval all marketing and promotion materials, including signage, prepared
by Franchisee for the Franchise Business and not prepared by or previously approved by
FRANCHISOR. These materials must be submitted at least 14 days before use. Franchisee agrees
to refrain from any business or advertising that may be injurious to the business of FRANCHISOR
and the goodwill associated with the Franchise Marks and Franchise System and other Cafes.

Franchisee must participate in all promotions, specials and advertising programs created
by Franchisor. In the event Franchisee determines to offer special discounts or coupons to induce
customers to patronize its Franchise Business, such discounts or coupons must state the following
legend: “THIS COUPON IS VALID ONLY AT (YOUR ADDRESS). OTHER HARAZ COFFEE
HOUSE LOCATIONS MAY BE INDEPENDENTLY OWNED AND OPERATED AND ARE
UNDER NO OBLIGATION TO ACCEPT THIS COUPON.” If Franchisee’s coupons are
accepted by other franchisees or Company owned locations, upon Franchisor’s request, Franchisee
must reimburse the coupon-accepting location the difference between its regular menu price and
the price obtained pursuant to the coupon(s) it accepted.

9.6 Use of Websites, Internet, Social Media or Toll-Free Telephone Numbers.

Franchisee must not use the Internet, social media (i.e. Facebook, twitter, etc.), toll-free
telephone numbers or similar methods with potential local, regional, national or worldwide scope
in connection with the Franchise Business, except with the written consent of FRANCHISOR and
then only in accordance with the policies and procedures specified by FRANCHISOR.
FRANCHISOR may, in its discretion, maintain an Internet site or toll-free telephone numbers for
the Franchise System and allow Franchisee to participate in business generated by those methods
under guidelines specified by FRANCHISOR.

Franchisee shall, at its expense, participate in our website on the internet, our intranet
system or other online communication as we may require from time to time as implemented
through the Operations Manuals. You may not maintain a World Wide Web site or otherwise
maintain a presence on the internet other than as we provide through our website. You may not
separately register any domain name containing any of the Franchise Marks nor participate in any

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web site that markets goods and services similar to HARAZ COFFEE HOUSE . We alone may
establish, maintain, modify or discontinue all internet, worldwide web and electronic commerce
activities pertaining to the System. We may establish one or more websites accessible through
one or more uniform resource locators (“URLs”) and if we do, we may design and provide for the
benefit of your franchise a “click through” sub-page at each such website for the promotion of
your business. If we establish one or more such website or other modes of electronic commerce
and if we provide a “click through” sub-page at each such website for the promotion of your
franchise, you agree to routinely provide us with updated copy, photographs and news stories
about your franchise suitable for posting on your “click through” sub-page, the content, frequency
and procedure of which will be specified in our Operations Manuals. Any websites or other modes
of electronic commerce that we establish or maintain may, in addition to advertising and
promoting the products and services of the System, also offer and promote franchises for sale.
We retain all rights relating to our web site and may alter or terminate our web site at any time.

In addition to these activities, we may also establish an intranet through which downloads
of operations and marketing materials, exchanges of franchisee e-mail, System discussion forums
and system-wide communications (among other activities) can be effected. Your conduct on our
web site and intranet system or other online communications and specifically your use of the
Trademarks or any advertising is subject to the provisions of this Agreement. Your right to
participate in our web site and intranet system or otherwise use the Trademarks or System on the
intranet, or other online communication, will terminate when this Agreement expires or
terminates.

ARTICLE 10 – TRAINING

10.1 Initial Training.

FRANCHISOR or its designated representative will make available an initial program to


train Franchisee to operate the Franchise Business. Franchisee must not begin operating the
Franchise Business unless a Designated Owner has attended and completed to FRANCHISOR’s
satisfaction, the initial training program. The training program will be conducted for up to two (2)
persons (Designated Owners and managers), without charge to Franchisee. If requested by
Franchisee, FRANCHISOR may, in its discretion, allow additional persons to attend the initial
training program, but may, in that case, charge a reasonable per diem fee for the training. Also,
Franchisee will be responsible for paying its and its employees’ salaries, expenses for travel, food
and lodging incurred during the training program. The persons attending the initial training
program must sign an agreement relating to confidentiality in the form specified by
FRANCHISOR before beginning the training program.

10.2 Franchisee’s Training Program.

After beginning operation of the Franchise Business, Franchisee must establish and
maintain a continual program of training for management and staff personnel in accordance with
FRANCHISOR’s specifications. Each employee of the Franchise Business must complete each
part of the specified training program and Franchisee must not employ anyone who refuses or fails
to complete each part of the specified training program.

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10.3 Additional Training, Sales Programs and Meetings.

A Designated Owner (or, if authorized by FRANCHISOR, a manager) must, solely at


Franchisee’s expense, attend additional training, sales programs and meetings reasonably specified
by FRANCHISOR, including monthly franchise meetings if specified by FRANCHISOR.
FRANCHISOR will give reasonable notice of any additional specified training, sales programs or
meetings. FRANCHISOR may impose a reasonable charge on the Franchisee for any training
provided to Franchisee, its managers or employees beyond the initial training program. Any such
fees will be uniform as to all persons attending additional training at that time and will be based
on FRANCHISOR’s out-of-pocket expenses plus a per diem rate for the training personnel.
FRANCHISOR may require Franchisee to complete additional training before offering new
products or services from the Franchise Business.

ARTICLE 11 - CONFIDENTIAL INFORMATION

11.1 Confidential Information Defined.

FRANCHISOR owns and possesses, and on signing of this Agreement Franchisee has the
right to possess, certain proprietary and/or confidential information relating to developing and
operating a Cafe (the “Confidential Information”). The Confidential Information includes, but is
not limited to:

(a) Operations Manuals, training methods, operating methods, recipes,


preparation and other techniques, processes, policies, procedures, systems and data;

(b) Knowledge and experience relating to Cafes;

(c) Advertising, marketing techniques and advertising programs used in


developing and operating Cafes;

(d) All information regarding the identities and business transactions of


customers and suppliers;

(e) Computer software and similar technology that has been or may be
developed by or for FRANCHISOR or its agents, which is proprietary to FRANCHISOR,
including, without limitation, digital passwords and identifications and any source code of,
and data, reports, and other printed materials generated by, the software or similar
technology;

(f) Knowledge of the operating results and financial performance of Cafes;

(g) Other aspects of the Franchise System now or later revealed to Franchisee
under this Agreement and all changes and enhancements in the Franchise System, even if
developed by Franchisee.

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(h) Other property that FRANCHISOR describes as being Confidential
Information or trade secrets of the Franchise System.

11.2 Ownership and Use of Confidential Information.

Franchisee acknowledges that FRANCHISOR owns the Confidential Information and


agrees that Franchisee will not acquire any interest in the Confidential Information, other than the
right to use it as FRANCHISOR specifies solely for the purpose of establishing and operating the
Franchise Business during the term of this Agreement. Franchisee acknowledges and agrees that
the Confidential Information is proprietary to FRANCHISOR and is disclosed to Franchisee in
confidence only on the condition that Franchisee and its shareholders, officers, directors, partners,
members, owners, investors, employees and agents agree that they will:

(a) Not use the Confidential Information in any business or capacity other than
in the Franchise Business as authorized by this Agreement, both during the term of this
Agreement and after expiration or termination of this Agreement for as long as the
Confidential Information is not generally known in the industry;

(b) Keep each item deemed to be part of Confidential Information absolutely


confidential, both during the term of this Agreement and after expiration or
termination of this Agreement for as long as the item is not generally known in the
industry;

(c) Not make unauthorized copies of any Confidential Information disclosed


via electronic medium or in written or other tangible form and not remove any Confidential
Information from the Franchise Location;

(d) Not to directly or indirectly attempt to test, analyze or reverse engineer any
proprietary materials, including, without limitation, recipes and ingredients;

(e) Adopt and implement procedures to prevent unauthorized use or disclosure


of Confidential Information, including, without limitation, restricting its disclosure to
Franchisee’s employees; and

(f) Require Franchisee’s employees and agents to sign an agreement relating


to confidentiality in the form specified by FRANCHISOR before revealing any aspect of
the Confidential Information to the employee or agent. FRANCHISOR has the right to be
a third party beneficiary of those agreements with independent enforcement rights.

11.3 Development of New Proprietary or Confidential Information.

All ideas, concepts, techniques, improvements or materials that relate to or enhance the
Franchise Business or the Franchise System, whether or not protectable intellectual property and
whether created by or for FRANCHISOR or by or for Franchisee, must be promptly disclosed to
FRANCHISOR and will be FRANCHISOR’s sole and exclusive property, part of the Franchise
System, and works made-for-hire for FRANCHISOR. Franchisee hereby assigns ownership of
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the intellectual property, and all related rights to it, to FRANCHISOR to the extent that any
intellectual property does not qualify as a “work made-for-hire” for FRANCHISOR. Franchisee
agrees to take whatever action (including signing an assignment or other documents) that
FRANCHISOR requests to evidence FRANCHISOR’s ownership in the intellectual property.

11.4 Expiration, Termination or Transfer of this Agreement.


Franchisee agrees that when this Agreement expires, is terminated, or on the transfer of the
Franchise Business, Franchisee will immediately cease using any and all of the Confidential
Information in any business or otherwise, and return to FRANCHISOR all copies of all
Confidential Information that Franchisee has in its possession. Franchisee will be liable to
FRANCHISOR for any use of the Confidential Information not authorized by this Agreement.

ARTICLE 12 – RESTRICTIONS ON COMPETITION

12.1 Covenant Not to Compete During Term.

Franchisee, its shareholders, officers, directors, partners, members, owners, investors,


consultants and spouses must not, during the term of this Agreement, have any interest in, as an
owner (except ownership of no more than 1% of a publicly traded entity), director, officer,
manager, employee, consultant, representative or agent, or in any other capacity, or otherwise
engage in, any “Competing Business” (defined in Section 12.3), (except other Cafes operated
under franchise agreements entered into with FRANCHISOR), or in any business or entity that
franchises, licenses, or otherwise grants to others the right to operate a Competing Business, unless
otherwise agreed in writing by FRANCHISOR.

12.2 Other Restrictions During Term.

Franchisee, its shareholders, officers, directors, partners, owners, investors, consultants and
spouses must not, during the term of this Agreement: (a) divert or attempt to divert any business
or customer of the Franchise Business or any other Cafe to any Competing Business by direct or
indirect inducements or otherwise; (b) employ or seek to employ any person who was, at the time,
employed by FRANCHISOR or its affiliates or by another Cafe, or directly or indirectly induce
any person to leave their employment with FRANCHISOR or its affiliates or with another Cafe;
or (c) sponsor, appoint or encourage or influence or promote friends, relatives or associates to
operate a Competing Business.

12.3 Definition of Competing Business.


For purposes of this Agreement, a “Competing Business” includes any business that is the
same or similar to a Cafe, including but not limited to a business that sells coffee blends, espresso,
teas and pastries and related items for sit down or carry out that may be offered by Haraz Coffee
House Cafes now or in the future.

12.4 Acknowledgements and Agreements Relating to Restrictions on Competition.

Franchisee acknowledges and agrees that the restrictions contained in this Article are fair
and reasonable. The parties have attempted to limit Franchisee’s right to compete only to the

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extent necessary to protect the reasonable competitive business interests of FRANCHISOR and its
franchisees. If the above restrictions or any part of these restrictions are invalid, this Article will
be considered as imposing the maximum restrictions allowed under the applicable state law in
place of the invalid restriction or part of the restriction. In addition, FRANCHISOR reserves the
right to reduce the scope of these provisions without Franchisee’s consent, at any time, effective
immediately on notice to Franchisee.

12.5 Covenant Not to Compete After Termination or Expiration of Franchise Term.

For two (2) years following the termination or expiration of this Agreement, whether by
lapse of time or by other cause, sale and/or assignment of the franchise granted under this
Agreement or the Franchise Business or by purchase by Franchisor of all or substantially all of the
assets of Franchisee pursuant to this Agreement, Franchisee shall not, directly or indirectly, either
as a shareholder, officer, director, partner, member, owner, investor, consultant or spouse, engage
in any other Cafe that is a Competing Business or is similar to, the business of the nature and type
described under this Agreement within five (5) miles of Franchisee’s former licensed location and
any HARAZ COFFEE HOUSE franchised, corporate or affiliated operated business.

ARTICLE 13 - TRANSFERABILITY

13.1 General Rule.

This Agreement is personal to Franchisee or to the owners of Franchisee if Franchisee is a


corporation, partnership, limited liability company or other entity. Accordingly, neither
Franchisee nor any person owning any direct or indirect ownership or equity interest in Franchisee,
may, without FRANCHISOR’s prior written consent, directly or indirectly or contingently,
whether voluntarily or by operation of law, sell, assign, transfer, convey, give away, pledge,
mortgage or otherwise encumber any interest in: (a) this Agreement; (b) the Franchise Business or
any of the assets of the Franchise Business; (c) the Franchise Location; or (d) any equity or voting
interest in Franchisee. Any such act or event described above in this Section or any other act
defined as a transfer elsewhere in this Agreement will be referred to as a “Transfer.” Any permitted
Transfer must only be made in accordance with the provisions of this Article 13. Franchisee does
not have the right to sublicense any of the rights granted by this Agreement. Any attempted
Transfer not in accordance with this Agreement will have no effect and will constitute a breach of
this Agreement.

13.2 Conditions of FRANCHISOR’S Consent to Transfer; Right of First Refusal.

Before any Transfer, Franchisee or any person owning an interest in Franchisee, or another
appropriate person, must give written notice of the proposed Transfer to Franchisor, setting forth
in detail the nature of the items to be transferred, the name, address and background of the proposed
transferee, the consideration for the Transfer and any other information that FRANCHISOR may
reasonably require. This notice must also include a copy of any agreements relating to the
proposed Transfer. After reviewing the information, FRANCHISOR will determine, in
accordance with the provisions of this Agreement and any procedures specified in the Operations
Manual, whether to grant its consent to the Transfer. If these conditions are met, FRANCHISOR

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will not unreasonably withhold its consent to a proposed Transfer of the type permitted by this
Agreement.

Before FRANCHISOR consents to a proposed Transfer, the following conditions must be


fulfilled:

(a) The proposed transferee must follow the same application procedures as a
new franchisee and must meet the same standards of character, business experience,
financial strength, credit standing, health, reputation, business ability, experience, etc. as
FRANCHISOR has set for any new franchisee.

(b) The terms of the proposed transfer must not place unreasonable burdens on
the proposed transferee.

(c) Franchisee must be in full compliance with all provisions of this Agreement
and must pay FRANCHISOR all monies owing and must sign at the time of Transfer an
agreement terminating or transferring this Agreement (at FRANCHISOR’s option) and
releasing FRANCHISOR and its affiliates and their owners, directors, members,
employees and agents from any claims.

(d) The proposed transferee must satisfactorily complete FRANCHISOR’s


initial training program. FRANCHISOR may impose a reasonable charge for this training
program.

(e) The proposed transferee must, at FRANCHISOR’s option: (i) sign with
FRANCHISOR a Franchise Agreement on the standard form in use by FRANCHISOR at
the time of Transfer, which agreement would have a term equal to the term remaining under
this Agreement, or (ii) sign, with Franchisee, an assignment and assumption satisfactory to
FRANCHISOR, whereby the proposed transferee would be entitled to all of Franchisee’s
rights under this Agreement and assume all of Franchisee’s obligations under this
Agreement.

(f) The proposed transferee must pay FRANCHISOR a transfer fee in an


amount equal to 25% of the initial franchise fee being charged by FRANCHISOR at the
time of the transfer, which would be due at the time of execution of a consent by
FRANCHISOR to the proposed Transfer. This fee is not refundable.

(g) The proposed transferee must agree that, within 90 days of the transfer, it
will take any action specified by FRANCHISOR to make the Franchise Business comply
with current appearance, equipment and signage requirements.

(h) Franchisee and the proposed transferee must comply with any other
standard procedures specified by FRANCHISOR.

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Franchisee acknowledges that the conditions listed above are necessary for protection of
the Franchise Marks and Franchise System and do not impose unreasonable restrictions on a
Transfer.

In addition to the above, if Franchisee desires to sell the franchise to a bona fide buyer and
assign this Agreement, it shall serve upon Franchisor a written notice setting forth all of the terms
and conditions of the proposed sale and assignment and all available information concerning the
proposed buyer. Franchisor shall have a right of first refusal (“Right of First Refusal”) to
purchase the franchise for itself or its nominee upon the same terms and conditions specified in
Franchisee’s notice, except that, in Franchisor’s discretion, it may substitute cash for any deferred
payment included in the buyer’s offer and the purchase price shall be reduced by any unpaid debts,
liabilities, or obligations of the Franchisee owing to FRANCHISOR. To exercise its right of first
refusal, Franchisor must give Franchisee written notice of its election by no later than thirty (30)
days following its receipt of Franchisee’s notice. If Franchisor either fails to give timely notice,
or gives notice that it declines to exercise its right, Franchisee may thereafter sell the business to
the proposed buyer, but not at a lower price nor on terms which materially vary from those offered
to Franchisee and provided, further, that all of the conditions to such sale set forth in this Section
13.2 are satisfied, including Franchisor’s approval of the proposed buyer’s qualifications. If
Franchisor’s consent to the proposed sale is granted, but the franchise is not sold to the buyer
within six (6) months from the date it is first offered to Franchisor, then Franchisee must re-offer
to sell it to Franchisor prior to a sale to any third party.

13.3 Transfer on Death or Incapacity.

If Franchisee or the last surviving owner of Franchisee (if Franchisee is a corporation,


partnership, limited liability company or other entity) dies or becomes incapacitated, Franchisee’s
or its owner’s rights under this Agreement will pass to the estate, heirs, devisees or legal
representatives of Franchisee or its owner (collectively referred to in this Agreement as the
“estate”). The estate may continue operation of the Franchise Business if: (a) the Franchise
Business is not closed for more than 7 business days and is thereafter operated in accordance with
applicable law; (b) the estate provides a qualified individual acceptable to FRANCHISOR to
manage and operate the Franchise Business on a full time basis; (c) the manager attends and
successfully completes FRANCHISOR’s training program at the estate’s expense; and (d) the
manager assumes full time operation of the Franchise Business within 90 days of the date
Franchisee or its owner dies or becomes incapacitated. If the estate fails to designate an acceptable
manager or the designated manager fails to attend and satisfactorily complete the training program
and to assume the full-time operation of the Franchise Business within 90 days of the death or
incapacity, then the estate must sell the estate’s interest in the Franchise Business or in this
Agreement within 180 days of the date of death or incapacity. Any sale will require
FRANCHISOR’s consent under Section 13.2

After the date of death or incapacity, until a trained manager assumes full time operational
control of the Franchise Business or until the estate’s interest in the Franchise Business or in this
Agreement is sold, FRANCHISOR may, at its option, assume control of and operate the Franchise
Business. During any period that FRANCHISOR operates the Franchise Business,
FRANCHISOR may deduct its expenses for payroll, travel, lodging, meals and all other expenses

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and fees from the Franchise Business’s revenues. Any remaining revenues of the Franchise
Business, after paying all other operational expenses of the Franchise Business will be paid to the
estate. Any deficiency in amounts due to FRANCHISOR under this Section or any deficiencies
from operation of the Franchise Business must be paid by the estate within 10 days of a notice of
deficiency from FRANCHISOR. FRANCHISOR is not obligated to operate the Franchise
Business. If FRANCHISOR does operate the Franchise Business, FRANCHISOR will not be
responsible for any operational losses of the Franchise Business, nor will FRANCHISOR be
obligated to continue operation of the Franchise Business.

13.4 Transfers to Controlled Entities.

If Franchisee is in full compliance with this Agreement, the Agreement may be assigned
to a corporation, partnership or other entity in which Franchisee owns and will continue to own a
majority of the issued and outstanding stock, partnership interest, or other ownership interests and
in which Franchisee will act as its principal executive officer or manager (“Controlled Entity”),
provided that:

(a) All owners of the Controlled Entity execute this Agreement and agree to be
personally bound, jointly and severally, by all of the provisions of this Agreement;

(d) The Controlled Entity agrees to be bound by all the provisions of this
Agreement and to assume and discharge all of Franchisee’s obligations under this
Agreement; and

(e) The Controlled Entity will have no right to engage in a Transfer except in
accordance with the provisions of Article 13 of this Agreement.

13.5 Assignment by FRANCHISOR.

This Agreement is fully assignable by FRANCHISOR and will inure to the benefit of any
assignee or other legal successor to the interests of FRANCHISOR. FRANCHISOR may sell,
assign, discount or otherwise transfer any rights under this Agreement or any other assets of
FRANCHISOR or its owners, without notice to or approval of Franchisee or any other Franchisee,
at any time. However, Franchisor will remain liable for the performance of its obligations under
this Agreement or will make provision for the performance of those obligations by the assignee,
to the extent required by applicable law.

ARTICLE 14 – DEFAULT AND TERMINATION

14.1 Default by FRANCHISOR; Termination by Franchisee.

FRANCHISOR will be considered in default of this Agreement if FRANCHISOR breaches


any material obligations of FRANCHISOR under this Agreement. Franchisee may terminate this
Agreement only if: (a) Franchisee is in full compliance with all terms of this Agreement; (b)
Franchisee provides written notice to FRANCHISOR specifying a material default of this
Agreement by FRANCHISOR and the proposed date of termination; and (c) FRANCHISOR has

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committed the default and has not cured the default within 30 days of written notice from
Franchisee of the default. Written notice from Franchisee of the default must specify in writing
with particularity the nature of the default and the steps Franchisee requests that FRANCHISOR
take to cure the default. FRANCHISOR will have not less than 30 days to cure the default. Failure
of Franchisee to comply with the provisions of this Section will result in any attempt to terminate
being deemed null and void and without legal effect.

14.2 Default by Franchisee; Termination by FRANCHISOR.

Franchisee will be considered in default of this Agreement on the occurrence of any of the
events listed in Sections 14.3 and 14.4 or elsewhere in this Agreement. FRANCHISOR has the
right to terminate this Agreement before its expiration only for good cause and only in accordance
with the requirements of Sections 14.3 or 14.4 below. Good cause for termination by
FRANCHISOR includes any default of this Agreement by Franchisee.

14.3 Events of Default by Franchisee; No Right to Cure.

Any of the following events will constitute a default by Franchisee and good cause for
termination of this Agreement by FRANCHISOR. On the happening of any of these events,
FRANCHISOR may, at its option, terminate this Agreement effective on delivery of written notice
to Franchisee without affording Franchisee an opportunity to cure (except as may be required by
applicable law).

(a) Franchisee fails to: (i) enter into a lease or sublease for a Franchise
Location, or (ii) open the Franchise Location within the time frame required by this
Agreement.

(b) FRANCHISOR determines that Franchisee cannot, will not or has not
completed FRANCHISOR’s pre-opening training programs to the satisfaction of
FRANCHISOR, or fails to demonstrate the qualities and abilities that FRANCHISOR
deems necessary for the successful operation of the Franchise Business.

(c) Franchisee is unable to obtain, without extraordinary administrative


proceedings or litigation, any permit or license necessary to develop and open the Franchise
Business.

(d) Franchisee has made any material misrepresentation, or engaged in


dishonesty or fraud to or against FRANCHISOR or its agents or affiliates, or suppliers or
customers of the Franchise Business.

(e) A substantial number of material complaints from customers have been


received relating to products or services provided by Franchisee or the acts or omissions of
Franchisee.

(f) Any assignment or transfer of this Agreement or the Franchise Business


without complying with Article 13 of this Agreement.

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(g) The conviction of, or plea of guilty or no contest by Franchisee or a
Designated Owner to: (i) a crime, offense or misconduct for which the minimum penalty
includes imprisonment for more than one year; or (ii) any crime, offense or misconduct for
which the minimum penalty includes imprisonment for one-year or less that involves fraud
or dishonesty or is in any other way relevant to the operation of the Franchise Business.

(h) Franchisee has received three or more prior notices of default and/or to
terminate, whether or not for the same or similar default, during any consecutive 12-month
period.

(i) Franchisee has failed to attend two or more required monthly meetings
within any consecutive 12-month period.

(j) Any abandonment by Franchisee of the Franchise Business. Abandonment


will be conclusively presumed if Franchisee fails to open the Franchise Business for
business for a period of three (3) consecutive business days without the prior written
consent of FRANCHISOR or fails to open the Franchise Business for business for a total
of five (5) business days within a 90 day period.

(k) Franchisee operates the Franchise Business in a manner that presents a


health or safety hazard to its customers, employees, or the public, and the same cannot by
its nature be cured within a reasonable time period.

(l) Intoxication, illegal drug use or other substance abuse by Franchisee or a


Designated Owner that interferes with the operation of the Franchise Business.

(m) Any conduct by Franchisee that reflects materially and adversely on the
operation or reputation of the Franchise Marks or Franchise System.

(n) Adjudication of bankruptcy of Franchisee, the insolvency of the Franchise


Business, appointment of a receiver or trustee to take charge of the Franchise Business by
a court of competent jurisdiction or the general assignment by Franchisee for the benefit of
creditors.

14.4 Events of Default by Franchisee; Right to Cure.

Any of the following events will constitute a default by Franchisee and good cause for
termination of this Agreement by FRANCHISOR. On the happening of any of these events,
FRANCHISOR may, at its option, terminate this Agreement effective on written notice to
Franchisee and Franchisee’s failure to cure the defaults during a cure period set forth below:

(a) Failure of Franchisee to promptly pay its obligations to FRANCHISOR, an


affiliate of FRANCHISOR or third party suppliers as they become due, or the occurrence
of any other default under a lease or finance agreement for the real or personal property
involved in the Franchise Business.

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(b) Failure of Franchisee to operate in accordance with the uniform standards
of FRANCHISOR, failure of Franchisee to meet current minimum performance standards
according to the provisions of the Operations Manual or failure to permit store evaluations
and inspections by FRANCHISOR’s representatives.

(c) Failure of Franchisee to purchase products and services for use in the
Franchise Business from Designated Suppliers.

(d) If Franchisee is an entity other than a natural person, any dispute,


disagreement or controversy among the stockholders, members, partners, directors,
officers or managers of Franchisee, which materially and adversely affects the ownership,
operation, management or business of the Franchise Business.

(e) Any other material breach of this Agreement by Franchisee or a material


breach by Franchisee or any corporation, partnership, limited liability company or other
entity controlling, controlled by or under common control with Franchisee or any of the
owners of Franchisee, of any of the terms of any other agreements entered into with
FRANCHISOR or its affiliates.

(f) The cancellation of any guaranty of the obligations of this Agreement by


any owner of Franchisee.

Written notice of termination from FRANCHISOR under this Section 14.4 must specify
any defaults under this Agreement or other reasons for termination and the date the termination
will be effective. The effective date of termination must be: (i) at least 15 days from the date of
notice for defaults involving the payment of money to FRANCHISOR or its affiliates; and (ii) at
least 30 days from the date of notice in all other instances. Termination will be automatically
effective without further action by FRANCHISOR on the date specified in the notice as the
effective date of termination unless Franchisee completely cures, before the date specified in the
notice as the effective date of termination, all the defaults or other reasons for termination specified
by FRANCHISOR in the notice.

14.5 Right to Withhold Products and Support Services on Certain Defaults by Franchisee.

If Franchisee commits any of the defaults listed below, FRANCHISOR will have the right
to refuse to sell products to Franchisee and to cause Designated Suppliers to refuse to sell products
to Franchisee and to withhold support services from Franchisee. The defaults giving rise to this
remedy include: (a) a payment due to FRANCHISOR from Franchisee is more than 30 days past
due; (b) Franchisee owes Franchisor’s suppliers $10,000 or more in past due payments; or (c) any
other default under this Agreement that has not been cured within 30 days of written notice. The
remedies set forth in this Section will not be the sole remedies of FRANCHISOR for such defaults
and FRANCHISOR may exercise any other remedies, including but not limited to, termination of
this Agreement.

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ARTICLE 15 - EFFECT OF TERMINATION OR EXPIRATION

15.1 Obligations of Franchisee.

On expiration or termination of this Agreement for any reason (including termination on a


transfer), Franchisee’s rights to use the Franchise Marks and the Franchise System and all other
rights associated with being an authorized franchisee of FRANCHISOR will cease and Franchisee
must do the following:

(a) Franchisee must immediately and permanently discontinue the use of the
Franchise Marks, the Franchise System and any marks and names and logos confusingly
similar to the Franchise Marks, and any other materials that may, in any way, indicate that
Franchisee is or was a franchisee of FRANCHISOR, or in any way associated with
FRANCHISOR.

(b) Franchisee must immediately discontinue all advertising placed or ordered.


Franchisee must remove and deliver to FRANCHISOR all sign faces, advertising and
promotional material, stationery, letterhead, forms and any other items bearing the
Franchise Marks. Franchisee must bear the cost of sign and other identification removal
and the cost of shipping signs and other materials to FRANCHISOR. If Franchisee remains
in possession of the Franchise Location, Franchisee must alter the premises to distinguish
the premises from the appearance of a Cafe.

(c) Franchisee must cease using the Operations Manual and all proprietary
business information provided by FRANCHISOR and must return to FRANCHISOR all
copies of the Operations Manual and other materials received from FRANCHISOR
containing information about the Franchise Business.

(d) Franchisee must immediately and permanently cease to use all telephone
and fax numbers, email addresses, websites, domain names and other comparable
electronic identifiers that have been used in the Franchise Business and if requested by
FRANCHISOR, must assign all such telephone and fax numbers, email addresses, website
addresses, domain names and other comparable electronic identifiers to FRANCHISOR.
Franchisee acknowledges that as between FRANCHISOR and Franchisee, FRANCHISOR
has the sole rights to all telephone and fax numbers, email addresses, website addresses,
domain names and other comparable electronic identifiers used in the Franchise Business
and all written and online directory listings associated with the Cafe. Franchisee authorizes
FRANCHISOR, and appoints FRANCHISOR and any officer of FRANCHISOR as its
attorney-in-fact, to direct the applicable service providers and all listing agencies to transfer
those items to FRANCHISOR or its agent or assignee if Franchisee fails or refuses to do
so. The applicable service providers and all listing agencies may accept the direction in
this Agreement as conclusive evidence of the exclusive rights of FRANCHISOR in such
telephone and fax numbers, email addresses, website addresses, domain names, other
comparable electronic identifiers and directory listings and its authority to direct their
transfer.

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(e) Franchisee must cease using any business name containing any of the
Franchise Marks and must file an abandonment or discontinuance of the name with the
appropriate local, county or state agency.

(f) Franchisee must immediately pay all sums and debts owing to
FRANCHISOR and its subsidiaries and affiliates, whether such sums and debts owing to
FRANCHISOR and its subsidiaries and affiliates are evidenced by promissory note,
invoice, bill or other writing, and notwithstanding the fact that such sums and debts may
not at that time be fully due and payable, such debts being accelerated automatically
without further notice to Franchisee.

(g) Franchisee must sell to FRANCHISOR all or part of Franchisee’s inventory


or products on hand as of the date of termination or expiration that are uniquely identified
with FRANCHISOR, if any, as FRANCHISOR may request in writing before or within 30
days after the date of termination or expiration. The sales price will be the current
published prices then being charged by the manufacturer or supplier to authorized
franchisees of FRANCHISOR, not including any costs of storage or transportation paid by
Franchisee to bring the goods initially to the Franchise Business, minus all costs incurred
or to be incurred by FRANCHISOR to restore the goods or the packaging of the goods to
a saleable condition and minus a reasonable allowance for physical deterioration,
obsolescence or damage to the extent not restored.

15.2 Termination of Lease; Option to Assume Lease.

On expiration or termination of this Agreement, FRANCHISOR may terminate any lease


or sublease entered into with Franchisee for the Franchise Location.

If this Agreement terminates or expires for any reason, other than a termination by
Franchisee for cause, FRANCHISOR will have the right to assume Franchisee’s lease for the
Franchise Location. If FRANCHISOR exercises this right, FRANCHISOR must assume and hold
Franchisee harmless from all liability under the lease arising after the assumption by
FRANCHISOR. If the Franchise Location is owned by Franchisee and this Agreement terminates
or expires for any reason other than a termination by Franchisee for cause, FRANCHISOR will
have the option to lease the Franchise Location on substantially the same terms and conditions
contained in Franchisee’s lease for the Franchise Location, or, if no lease exists, then on terms and
conditions that are commercially reasonable. The options granted in this Section must be exercised
by FRANCHISOR within 30 days of the date of expiration or termination of this Agreement.

15.3 Option to Purchase Assets.

If this Agreement expires or terminates for any reason, except termination by Franchisee
for cause, FRANCHISOR will have the option, but not the obligation to purchase the assets of the
Franchise Business. The purchase price will be the fair value of the assets as agreed by the parties
or in the absence of an agreement, as determined by an independent qualified appraiser selected
by FRANCHISOR and Franchisee. If FRANCHISOR and Franchisee cannot agree on an
independent appraiser, each will select an independent appraiser qualified or certified to make the

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appraisal. The independent appraisers chosen will then select a third independent appraiser. The
third independent appraiser will determine the fair value of the assets and his or her determination
will be binding on the parties. The purchase price will be reduced by any unpaid debts, obligations,
and current and long-term liabilities of the Franchise Business that FRANCHISOR agrees to
assume and any amounts owing to FRANCHISOR by Franchisee. FRANCHISOR must exercise
the option granted in this Section within 45 days following the determination of a price for the
assets. Closing of the sale must take place within 45 days after FRANCHISOR exercises its option
to purchase the assets or a later date, if agreed to by the parties, as necessary to comply with
applicable bulk sales or other similar laws.

15.4 Surviving Obligations.

Termination or expiration of this Agreement will not affect Franchisee’s obligations or


liability to FRANCHISOR for amounts owed to FRANCHISOR under this Agreement or for
FRANCHISOR’s damages attributable to the loss of bargain resulting from termination of this
Agreement before its expiration (as set forth in Section 15.5). Also, termination of this Agreement
will not affect Franchisee’s obligations under Article 6 relating to the Franchise Marks,
Section 8.13 relating to indemnification, Article 11 relating to confidentiality, Section 15.3
relating to FRANCHISOR’s option to purchase the assets of the Franchise Business, Article 16
relating to dispute resolution and other obligations in this Agreement or any other agreements
between Franchisor and third parties, which, by their terms or intent, survive termination or
expiration of this Agreement.

15.5 Damages for Loss of Bargain.

In addition to any other remedies available to FRANCHISOR, if this Agreement is


terminated before its expiration (other than termination by Franchisee for cause), FRANCHISOR
will be entitled to recover from Franchisee damages attributable to the loss of bargain resulting
from that termination. The parties stipulate and agree that the damages for FRANCHISOR’s loss
of bargain will be the present value of the royalty fees that would have been payable to
FRANCHISOR for the lesser of: (i) the balance of the term of this Agreement if this Agreement
had not been terminated; or (ii) 104 weeks. The parties agree that the total amount of royalty fees
that would have been payable will be calculated utilizing annual Gross Sales equal to the average
annual Gross Sales of the Franchise Business for the two-year period [or such lesser period if
Franchisee was not in operation for a full two year period] immediately preceding the date of
termination. For the purposes of this Section, Gross Sales will be calculated based on Gross Sales
reported by Franchisee or as actually determined by an audit of Franchisee’s business. If
Franchisee has failed or refused to report Gross Sales for any part of its operation before
termination, FRANCHISOR may reasonably estimate those Gross Sales.

The parties acknowledge and agree that the actual damages that would be sustained by
FRANCHISOR if this Agreement is terminated before its expiration are incapable of calculation
at the time of execution of this Agreement. The parties further acknowledge and agree that the
damages set forth in this Section are a reasonable estimation of those damages.

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15.6 Remedies.

Termination or expiration of this Agreement and/or enforcement of the provisions of this


Article will not affect or prejudice any other rights or remedies of FRANCHISOR for breach of
this Agreement by Franchisee whether those rights and remedies are contained in this Agreement
or otherwise provided by law or equity.

ARTICLE 16 – DISPUTE RESOLUTION; LAW AND JURISDICTION; INJUNCTIVE


RELIEF; COSTS OF ENFORCEMENT; JURY WAIVER; LIMITATIONS OF CLAIMS

16.1 Negotiation.

Except for actions described in Section 16.7, the parties will try to resolve all disputes by
having the Franchisee or a Designated Owner negotiate with an executive officer of
FRANCHISOR to resolve the dispute, including at least one face-to-face meeting. The parties
agree to conduct these negotiations in good faith and to use their best efforts to resolve any such
disputes. If the parties have not resolved the dispute within 30 days after beginning these
negotiations, then either party may demand arbitration of the dispute in accordance with Sections
16.2 and 16.3.

16.2 Binding Arbitration.

Except for actions described in Section 16.6, all controversies, disputes or claims between:
(a) FRANCHISOR and/or its officers, directors, members, managers, employees, agents or
representatives, and (b) Franchisee, and/or its officers, directors, members, managers, employees,
agents or representatives, arising out of or related to this Agreement or any other agreement
between Franchisor and Franchisee or any provision of such agreement, or FRANCHISOR’s
relationship with Franchisee, or any other dispute between Franchisor and Franchisee, must be
submitted for binding arbitration in accordance with the provisions of this Article 16 on the
demand of either party. A party may demand arbitration for a dispute only after complying with
the duty to negotiate contained in Section 16.1. Except as otherwise provided in this Article 16,
such arbitration proceeding must be conducted in accordance with the commercial arbitration rules
(the “Rules”) of the American Arbitration Association (“AAA”). The Federal Arbitration Act (9
U.S.C. §§ 1 et seq.) (the “Act”) and not any state arbitration law will govern all matters relating to
arbitration. The parties stipulate that venue for the arbitration must be in Oakland County,
Michigan.

The provisions of this Article 16 are intended to benefit and bind certain third-party non-
signatories and will continue in full force and effect after and notwithstanding the expiration or
termination of this Agreement.

16.3 Arbitration Procedures.

Any matter will be adjudicated before one (1) arbitrator unless FRANCHISOR elects for
the dispute to be decided before a panel of three (3) arbitrators. The arbitration will be
administrated and conducted in the office of the AAA in or closest to Southfield, Michigan. The

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parties desire that at least one of the arbitrators be an attorney experienced in the practice of
franchise laws. The arbitrator will follow the Rules except as otherwise provided in this Section.
The arbitrator will comply with the Federal Rules of Evidence and will grant limited discovery
consisting of requests for production of documents eliciting only relevant evidence; will provide
for the exchange of witness lists and exhibit copies; and will conduct a pretrial and rule on
dispositive motions. Each party will have the right to request the arbitrator to make findings of
specific factual issues.

FRANCHISOR and Franchisee agree to be bound by the provisions of any limitation on


the period of time in which claims must be brought under applicable law or this Agreement,
whichever expires earlier. FRANCHISOR and Franchisee further agree that, in connection with
any such arbitration proceeding, each must submit or file any claim that would constitute a
compulsory counterclaim (as defined by Rule 13 of the Federal Rules of Civil Procedure) within
the same proceeding as the claim to which it relates. Any such claim that is not submitted or filed
as described above will be forever barred.

FRANCHISOR and Franchisee agree that arbitration will be conducted on an individual,


not a class-wide, basis, and that an arbitration proceeding between the parties, will not be
consolidated with any other arbitration proceeding between them and any other person,
corporation, limited liability company, partnership or other entity.

16.4 Decision of Arbitrator.

The arbitrator will have the right to award or include in the award any relief that the
arbitrator deems proper under the circumstances, including, without limitation, money damages
(with interest on unpaid amounts from the date due), specific performance, injunctive relief and
attorney’s fees and costs, provided that the arbitrator will not have the right to award special,
exemplary or punitive damages. The decision of the arbitrator will be final and binding on the
parties, subject only to appeal rights under the Act, and a judgment by a court of competent
jurisdiction may be entered in accordance with the decision.

16.5 Applicable Law.

This Agreement takes effect on its acceptance and execution by FRANCHISOR in


Michigan, and, except for the applicability of the Federal Arbitration Act, will be interpreted and
construed under the laws of Michigan. In the event of any conflict of law, the laws of Michigan
will prevail, without regard to the application of Michigan conflict-of-law rules. If, any provision
of this Agreement would not be enforceable under the laws of Michigan, and if Franchisee’s
business is located outside of Michigan and such provision would be enforceable under the laws
of the state in which Franchisee’s business is located, then such provision will be interpreted and
construed under the laws of that state.

16.6 Injunctive Relief.

Notwithstanding Sections 16.1 and 16.2, FRANCHISOR will have the right, without the
posting of any bond or security and without the need to prove irreparable injury, to obtain specific

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enforcement of the terms of this Agreement from a court of competent jurisdiction, by temporary
or permanent injunctions or other equitable relief. FRANCHISOR will have the right, without
limitation, to obtain injunctive relief to prevent Franchisee from engaging in the following acts,
which Franchisee acknowledges would cause irreparable harm to FRANCHISOR: (a) using any
of the rights franchised by this Agreement, including use of the Franchise Marks, in any manner
not authorized in this Agreement or prohibited by law; (b) engaging in operations in violation of
the in-term restrictions on competition set forth in Article 12; (c) disclosing to any person or using
the trade secrets or confidential information of FRANCHISOR in violation of the terms of this
Agreement; (d) transferring or assigning this Agreement or the assets of the Franchise Business
without complying with this Agreement; (e) engaging in acts or practices in violation of applicable
laws and regulations or that are fraudulent, dishonest or create health or other hazards to the public;
or (f) significantly impairing the goodwill associated with FRANCHISOR. FRANCHISOR’s
rights to obtain injunctive relief are in addition to all other remedies available to FRANCHISOR
under applicable law. Furthermore, Franchisor shall be entitled to all profits directly or indirectly
realized by Franchise (and any other party to this Agreement, which includes the Confidentiality
and Non-Solicitation Agreement) by reason of breach of this Agreement.

16.7 Costs of Enforcement.

If any arbitration or legal action or other proceeding is begun for the enforcement of this
Agreement, or for an alleged dispute, breach, default or misrepresentation under any term of this
Agreement, then FRANCHISOR, if FRANCHISOR is the prevailing party, is entitled to recover
reasonable pre-institution and post-institution attorney’s fees, court costs, and all expenses even if
not taxable as court costs (including all fees and expenses incident to appellate, bankruptcy and
post-judgment proceedings), incurred in the action or proceeding in addition to all other relief to
which FRANCHISOR is entitled. Attorney’s fees includes paralegal fees, administrative costs,
investigative costs, costs of expert witnesses, court reporter fees, sales and use taxes, if any, and
all other charges billed by the attorney to the prevailing party. If FRANCHISOR engages legal
counsel because of Franchisee’s failure to pay when due any monies under this Agreement or
submit when due any reports, information or supporting records, or for any failure to otherwise
comply with this Agreement, Franchisee must reimburse FRANCHISOR on demand for all of the
above listed expenses FRANCHISOR incurs.

16.8 Jury Waiver; Time Period for Bringing Claims; Limitation of Damages.

FRANCHISOR AND FRANCHISEE IRREVOCABLY WAIVE TRIAL BY JURY IN


ANY ACTION, PROCEEDING OR COUNTERCLAIM, WHETHER AT LAW OR IN EQUITY,
BROUGHT BY EITHER OF THEM AGAINST THE OTHER, WHETHER OR NOT THERE
ARE OTHER PARTIES IN SUCH ACTION OR PROCEEDING.

WITH EXCEPTION OF ANY CLAIM FOR EQUITABLE RELIEF BY FRANCHISOR,


ALL CLAIMS ARISING UNDER THIS AGREEMENT OR FROM THE RELATIONSHIP
BETWEEN THE PARTIES ARE BARRED UNLESS AN ACTION IS FILED AND TIMELY
SERVED ON THE OPPOSING PARTY WITHIN ONE (1) YEAR FROM THE DATE THE
PARTY KNEW OR SHOULD HAVE KNOWN OF THE FACTS CREATING THE CLAIM,
EXCEPT TO THE EXTENT ANY APPLICABLE LAW OR STATUTE PROVIDES FOR A

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SHORTER PERIOD OF TIME TO BRING A CLAIM OR AS OTHERWISE REQUIRED BY
LAW.

FRANCHISEE WAIVES IN ANY JUDICIAL ACTION, TO THE FULLEST EXTENT


PERMITTED BY LAW, ANY RIGHT TO OR CLAIM OF ANY SPECIAL, PUNITIVE OR
EXEMPLARY DAMAGES AGAINST FRANCHISOR AND AGREES THAT IN THE EVENT
OF A DISPUTE, FRANCHISEE WILL BE LIMITED TO THE RECOVERY OF ANY ACTUAL
DAMAGES SUSTAINED BY FRANCHISEE.

16.9 Survival.

The provisions of this Article 16 will continue in full force and effect subsequent to and
notwithstanding the expiration or termination of this Agreement.

ARTICLE 17 – ADDITIONAL PROVISIONS

17.1 Independent Contractor.

Franchisee is and will be considered an independent contractor with control and direction
of its business and operations limited only by the conditions set forth in this Agreement or
otherwise specified by FRANCHISOR. No agency, employment, partnership or joint venture is
created by this Agreement and neither party has the right to act on behalf of the other. The parties
acknowledge that this Agreement does not create a fiduciary relationship between the parties.

17.2 Waivers.

The failure or delay of any party at any time to require performance by another party of
any provision of this Agreement, even if known, will not affect the right of that party to require
performance of that provision or to exercise any right under this Agreement. The failure or delay
of FRANCHISOR to require performance by another franchisee of any provision of its franchise
agreement, even if known, will not affect the right of FRANCHISOR to require performance of
that provision in this Agreement or to exercise any right under this Agreement. Any waiver by
any party of any breach of any provision of this Agreement is not a waiver of any continuing or
later breach of that provision, a waiver of the provision itself, or a waiver of any right under this
Agreement. No notice to or demand on any party in any case, of itself, entitles that party to any
other notice or demand in similar or other circumstances.

No Waiver or Disclaimer of Reliance in Certain States.

The following provision applies only to franchisees and franchises that are subject to state
franchise registration/disclosure laws in California, Hawaii, Illinois, Indiana, Maryland, Michigan,
Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, or
Wisconsin:

No statement, questionnaire, or acknowledgment signed or agreed to by you in connection with


the commencement of the franchise relationship shall have the effect of (i) waiving any claims

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under any applicable state franchise law, including fraud in the inducement, or (ii) disclaiming
reliance on any statement made by us, any franchise seller, or any other person acting on behalf of
us. This provision supersedes any other term of any document executed in connection with the
franchise.

17.3 Consents, Approvals and Satisfaction.

Whenever FRANCHISOR’s consent or approval is required under this Agreement, consent


or approval will not be unreasonably withheld or delayed unless specifically stated in this
Agreement to the contrary. All consents or approvals required of FRANCHISOR are not binding
on FRANCHISOR unless the consent or approval is in writing and signed by the CEP or a
managing member of FRANCHISOR. FRANCHISOR’s consent or approval, whenever required,
may be withheld if Franchisee is in default under this Agreement. Where the satisfaction of
FRANCHISOR is required under this Agreement, unless the Agreement expressly states
otherwise, the satisfaction is determined in FRANCHISOR’s sole discretion. FRANCHISOR will
not be liable to Franchisee in any manner for providing or failing to provide or for any delay in
providing any waiver, approval, assistance, consent or suggestion to Franchisee. Franchisee
waives any claims against FRANCHISOR for such liability.

17.4 Third Parties.

Except as provided in this Agreement to the contrary for any affiliates or franchisees of
FRANCHISOR, nothing in this Agreement, whether expressed or implied, is intended to confer
any rights under this Agreement on any person other than the parties and their respective personal
representatives, other legal representatives, heirs, successors and permitted assigns.

17.5 Cumulative Remedies.

All remedies, either under this Agreement or by law or otherwise afforded, will be
cumulative and not alternative.

17.6 Notices.

Notices under this Agreement must be in writing signed by the party serving the same and
must be sent by: (a) registered or certified mail, return receipt requested, postage pre-paid, in which
case the notice will be complete two days after mailing; (b) overnight courier service, in which
case the notice will be complete one day after delivery to the overnight courier; or (c) electronic
mail with proof of completion, in which case the notice will be complete one day after proof of
completion. The notice must be sent to the address or email address set forth below or at such
address or email address as designated by notice pursuant to this Section.

If to FRANCHISOR: HARAZ COFFEE HOUSE FRANCHISING, LLC


Mr. Hamzah Nasser
15300 Rotunda Drive, Ste. 304
Dearborn, Michigan 48120

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If to Franchisee: See Item 5 of Appendix A.

17.7 Unavoidable Contingencies.

Neither party will be responsible for any contingency or performance that is unavoidable
or beyond its control, such as strike, flood, pandemic, war, rebellion, governmental limitation or
Act of God (including infectious diseases). However, any financial obligations of Franchisee
during such period shall continue and are independent of any Force Majeure matters.

17.8 Entire Agreement; Modifications.

This Agreement and all appendices and other documents attached to this Agreement which
are incorporated in this Agreement, will constitute the entire agreement between the parties. This
Agreement supersedes and replaces any and all previous or contemporaneous written and oral
agreements or understandings, promises, representations or dealings between the parties. This
Agreement may not be amended or modified except in a writing signed by both parties, except that
FRANCHISOR may unilaterally modify the Franchise System and its specifications as provided
in this Agreement. This Agreement may be executed in several counterparts, each of which will
be deemed an original, but all of which will constitute one and the same. For purposes of this
Agreement, a facsimile or electronic signature shall be deemed the same as an original. At the
request of any party hereto or to any such agreement or instrument, each other party hereto or
thereto shall re-execute original forms thereof and deliver them to all other parties. No party hereto
or to any such agreement or instrument shall raise the use of a facsimile machine or “pdf” to deliver
a signature or the fact that any signature or agreement or instrument was transmitted or
communicated through the use of a facsimile machine or as a “pdf” as a defense to the formation
or enforceability of a contract and each such party forever waives any such defense.

17.9 Severability.

Each Section, part or provision of this Agreement will be considered severable. If any
Section, part or provision is found unenforceable by a court of competent jurisdiction, that
determination will not impair the operation or affect the validity of the remainder of this
Agreement.

17.10 Uniformity.

Franchisee acknowledges that some franchisees may operate under different forms of
franchise agreements and that consequently, FRANCHISOR’s obligations and rights with respect
to its various franchisees may differ materially in different circumstances.

17.11 Obligations Joint and Several.

If there is more than one individual or entity signing this Agreement as Franchisee, all such
persons are jointly and individually liable for Franchisee’s obligations under this Agreement.

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17.12 Signing by FRANCHISOR.

The submission of this Agreement is not an offer by FRANCHISOR and FRANCHISOR


is not bound in any way until this Agreement is signed by an executive officer or an authorized
representative of FRANCHISOR.

17.13 Ownership of Franchisee.

The owners and percentage of ownership of Franchisee are listed on Appendix B.

17.14 Headings.

Article and Section headings are for convenience of reference only and do not limit or
affect the provisions of this Agreement.
¿
17.15 No Class Action or Consolidation.

Each party hereto agrees that any mediation, arbitration or litigation will only be conducted
on an individual, not a class-wide basis, and that an arbitration or litigation proceeding between
the FRANCHISOR and Franchisee may not be consolidated with any other litigation or arbitration
proceeding between the parties and any other person, corporation, limited liability company,
partnership or other entity. The parties waive, to the fullest extent allowed by law, any right to
pursue or participate as a lead plaintiff, petitioner or class representative in any claim on a class or
consolidated basis.

17.16 No Reliance.

Except as expressly provided to the contrary in this Agreement, FRANCHISOR makes no


representations, warranties or guaranties upon which Franchisee may rely. FRANCHISOR does
not assume any liability or obligation to Franchisee by providing any waiver, approval, consent or
suggestion to Franchisee in connection with this Agreement, or by reason of any neglect, delay, or
denial of any request therefor unless such conduct would otherwise constitute a breach of an
express obligation of FRANCHISOR under this Agreement.

ARTICLE 18 - ANTI-TERRORISM LAW COMPLIANCE

FRANCHISEE AND ITS EQUITY OWERS AGREE TO COMPLY WITH, AND


TO ASSIST FRANCHISOR, TO THE FULLEST EXTENT POSSIBLE IN FRANCHISOR’S
EFFORTS TO COMPLY WITH ANTI-TERRORISM LAWS OF THE UNITED STATES. IN
CONNECTION WITH THAT COMPLIANCE, FRANCHISEE, AND ITS OWNERS CERTIFY,
WARRANT AND REPRESENT THAT NONE OF FRANCHISEE’S, OR IT’S EQUITY
OWNER’S PROPERTY, OR INTERESTS, ARE SUBJECT TO BEING BLOCKED UNDER
ANY ANTI-TERRORISM LAWS, AND THAT FRANCHISEE AND ITS OWNERS
OTHERWISE ARE NOT IN VIOLATION OF ANY ANTI-TERRORISM LAWS. “ANTI-
TERRORISM LAWS” MEANS EXECUTIVE ORDER 1324 ISSUED BY THE PRESIDENT OF

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THE UNITED STATES, THE USA PATRIOT ACT, AND ALL OTHER PRESENT AND
FUTURE FEDERAL, STATE AND LOCAL LAWS, ORDINANCES, REGULATIONS,
POLICIES, LISTS AND OTHER REQUIREMENTS OF ANY GOVERNMENTAL
AUTHORITY ADDRESSING OR IN ANY WAY RELATING TO TERRORIST ACTS AND
ACTS OF WAR. FRANCHISEE SHALL IMMEDIATELY NOTIFY FRANCHISOR OF ANY
MISREPRESENTATION OR BREACH OF THIS REQUIREMENT. FRANCHISOR MAY
TERMINATE THIS AGREEMENT WITHOUT ANY OPPORTUNITY FOR FRANCHISEE TO
CURE UNDER THIS AGREEMENT UPON ANY MISREPRESENTATION OR BREACH BY
FRANCHISEE OF THIS SECTION 18.

SIGNATURES TO APPEAR ON FOLLOWING PAGE.

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FRANCHISOR and Franchisee have signed this Agreement on the dates set forth beside
their signatures to be effective as of the date set forth at the beginning of this Agreement.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:

Its:

Dated: _______________________________

CORPORATE OR PARTNERSHIP
FRANCHISEE

By:

Its:

Dated: _______________________________

(Individual Franchisee(s))

Dated: _______________________________

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APPENDIX A - SPECIFICS

ITEM 1: The location of the Franchise Business as referred to in Sections 2.1 and 7.1 (“Franchise
Location”) or the area in which the Franchise Business will be located is:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

ITEM 2: The Protected Area under Section 2.3 is:

ITEM 3: The designated opening date of the Franchise Business, under Section 8.1 is
_____________________, 20___.

ITEM 4: The Designated Owners under Section 8.8 is/are:


______________________________________________________________________________
______________________________________________________________________________

ITEM 5: Franchisee’s address and email address for purposes of notice under Section 17.6 are:
______________________________
______________________________
______________________________
Email:

Dated: _______________

HARAZ COFFEE HOUSE FRANCHISING, LLC


Corporate, LLC or Partnership
Franchise

By: By:

Its: Its:

(Individual Franchisee(s))

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APPENDIX B—OBLIGATIONS AND REPRESENTATIONS OF INDIVIDUALS
INVOLVED IN THE FRANCHISE BUSINESS

Each of the individuals signing below are directly or indirectly beneficially interested in
the Franchise Business and join in and agree to be jointly and severally and personally bound by
all the terms and provisions of this Agreement, other than those requiring the payment of money
by Franchisee, to the same extent and in the same manner as Franchisee is bound. This paragraph
will not impair any separate instrument of guaranty or subordination that any of the individuals
signing below have executed or may execute in the future.

Each of the individuals signing below represent that the following is correct and true:

Legal Name of Franchisee:

Type of Entity and State of Organization (sole proprietorship, corporation, partnership, limited
liability company, etc.):

d/b/a (if applicable):

Address of Franchisee:

Business Telephone:

Name, Address, Phone No., Title and % of Ownership of each Owner of an interest in
Franchisee or the Franchise Business:

Name
Address
Telephone
Title % Ownership

Name
Address
Telephone
Title % Ownership

(Attach additional sheets if necessary)

Dated:

Dated:

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SCHEDULE 1 TO THE FRANCHISE AGREEMENT

LEASE RIDER

CONDITIONAL ASSIGNMENT OF LEASE


THIS AGREEMENT is made and entered into between Haraz Coffee House Franchising,
LLC, a Michigan limited liability company ("Haraz Coffee House "), located at 15300 Rotunda Drive,
Ste. 304, Dearborn, Michigan 48120, and _________________________, located
_______________________ ("Franchisee").
WHEREAS, Haraz Coffee House and Franchisee have executed a Franchise Agreement
on __________ ____, 20____ (“Franchise Agreement”) for the establishment of a Haraz Coffee House
to be operated pursuant to Haraz Coffee House Trademarks and System as those terms are defined in
the Franchise Agreement.
WHEREAS, the Franchise Agreement requires the execution of this Conditional Assignment
of Lease Rider if the real estate for the establishment of the Haraz Coffee House is leased by the
Franchisee;
WHEREAS, Franchisee proposes to enter into a real estate lease for the premises of the Haraz
Coffee House to be operated pursuant to the Franchise Agreement with
_____________________________________________, a ________________________
(“Landlord”), which lease is dated the _____ day of ______, 20____, a copy of which is attached hereto
(as Exhibit "A") and which is incorporated herein by reference (hereinafter referred to as the "Real
Estate Lease").
NOW THEREFORE, it is hereby agreed as follows:
1. Conditional Assignment. Franchisee hereby assigns to Haraz Coffee House all of
Franchisee's right, title, and interest in and to the Real Estate Lease, including any and all rights or
options of Franchisee to extend, renew, or purchase the leased property through a right of first refusal
or otherwise upon the occurrence of any of the following:
A. Termination of Franchise Agreement. Upon termination or expiration without
renewal of the Franchise Agreement, Haraz Coffee House shall have the option to accept the
assignment of the Real Estate Lease pursuant to this Conditional Assignment of Lease by giving the
notice prescribed by this Conditional Assignment of Lease, in which case it is agreed the Real Estate
Lease shall remain in effect as to Haraz Coffee House .
B. Termination of Real Estate Lease. Upon termination of the Real Estate Lease
as to Franchisee or termination of Franchisee’s possession rights under the Real Estate Lease, whether
by Franchisee's default under Real Estate Lease or otherwise, Haraz Coffee House shall have the
option to accept the assignment of the Real Estate Lease pursuant to this Conditional Assignment of
Lease by giving the notice prescribed by this Conditional Assignment of Lease, in which case it is
agreed the Real Estate Lease shall remain in effect as to Haraz Coffee House .
C. Franchisee Right to Assign. At Franchisee's discretion, Franchisee may assign
Real Estate Lease to Haraz Coffee House , and Haraz Coffee House may accept such assignment, at
any time.
2. Effect of Assignment. Upon Haraz Coffee House exercise of its option to take the
Error! Unknown document property name.
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85637426v10
above-described assignment:
A. Franchisee shall remain liable under the provisions of the Real Estate Lease,
including without limitation, that Franchisee shall remain liable for any amounts owing, or any other
default occurring, prior to the effective date of assignment.
B. Haraz Coffee House shall succeed to all of Franchisee's rights, options,
and obligations under the Real Estate Lease commencing with the effective date of the assignment so
long as Franchisor satisfies Franchisee’s obligations under the Lease which includes, and is not limited
to payment for any amounts owning by Franchisee, and curing any non-monetary default. Thereafter
Franchisor shall have the right to transfer or assign the Real Estate Lease to another Haraz Coffee House
franchisee without the need to seek consent from the Landlord. Haraz Coffee House transfer to another
Haraz Coffee House franchisee relieves Haraz Coffee House from any further liability under the Real
Estate Lease so long as said new franchisee has the same or greater net worth than Tenant as of the date
of this Lease.
3. Notice of Franchisee's Default.
A. Landlord's Notice. Landlord shall provide Haraz Coffee House notice of any
default under the Real Estate Lease. Haraz Coffee House shall have the option (but not obligation) to
cure any default should Franchisee fail to cure the default within the period in which Franchisee has to
cure the default. At the expiration of Franchisee's period within which Franchisee has to cure any
default, Haraz Coffee House shall then have 10 days in which to make its decision to cure. Haraz
Coffee House may cure Franchisee's default without exercising its option to accept assignment of the
Real Estate Lease and, in such event, Landlord agrees to accept Haraz Coffee House cure as if made
timely by Franchisee. Haraz Coffee House shall have 30 days after written notice from Landlord to
exercise this option to accept assignment of the Real Estate Lease. Haraz Coffee House may exercise
its option to accept assignment of the Real Estate Lease by written notice to the Landlord, and the
assignment shall be effective on the date of written notice to the Landlord from Haraz Coffee House
accepting assignment of the Real Estate Lease and all obligations of Franchisee under the Lease. It is
hereby agreed that Landlord may rely solely upon the written notice received from Haraz Coffee House
as Haraz Coffee House acceptance of this assignment of the Real Estate Lease, and Franchisee hereby
releases the Landlord from any liability for relying upon such notice and shall hold the Landlord
harmless and indemnify Landlord from any and all liability to Lessee for any action Landlord may take
in such reliance.
B. HARAZ COFFEE HOUSE Notice. Haraz Coffee House shall give Landlord
copies of any or all notices of termination given to Franchisee pursuant to the Franchise Agreement,
and if Haraz Coffee House desires to exercise its option to accept the assignment of the Lease in the
event of Franchisee's failure to cure the default of the Franchise Agreement, Haraz Coffee House shall
provide Landlord with a written notice on or before the date of termination of the Franchise Agreement.
It is hereby agreed that Landlord may rely solely upon the written notice received from Haraz Coffee
House as to the termination or expiration without renewal of the Franchise Agreement, and Franchisee
hereby releases the Landlord from any liability for relying upon such notice and shall hold the Landlord
harmless from any and all liability to Lessee for any action Landlord may take in such reliance.
4. Notice. Notice required by this Agreement shall be sent by overnight, certified or
registered mail to Haraz Coffee House at the following address:

Error! Unknown document property name.


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85637426v10
Haraz Coffee House Franchising,
LLC
Attn: Hamzah Nasser

15300 Rotunda Drive, Ste. 304,


Dearborn, Michigan 48120

Error! Unknown document property name.


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85637426v10
with a copy to (which shall not be deemed notice):

David L. Steinberg, PC
27777 Franklin Rd., Ste. 2500
Southfield, Michigan 48034

Notice required by this Agreement shall be sent to Franchisee at the following address:

_______________________
_______________________
_______________________

Notice required by this Agreement shall be sent to Landlord at the following address:

_______________________
_______________________
_______________________

Notice shall be deemed effective on the date received, and regardless of whether the
notice is signed for by the recipient, notice shall be deemed received 2 business days after mailing.
Parties may change the notice address by providing written notice to the other parties of a change in
such notice address.
5. Entry. Landlord and Franchisee hereby acknowledge that Franchisee has agreed under
the Franchise Agreement that Franchisor and its personnel or agents shall have the right to enter the
premises for certain purposes. Landlord hereby agrees not to interfere with or prevent such entry by
Franchisor, its personnel or agents. Landlord and Franchisee hereby further acknowledge that in the
event the Franchise Agreement expires (without execution of a successor franchise agreement) or is
terminated; Franchisee is obligated to take certain steps under the Franchise Agreement to de-identify
the location as a Haraz Coffee House Cafe. Landlord agrees to permit Franchisor, its personnel or
agents, to enter the premises and remove signs, decor and materials displaying any marks, designs or
logos owned by Franchisor, provided Franchisor shall bear the expense of repairing any damage to the
premises as a result thereof.
6. Execution of the Documents. Franchisee hereby agrees to execute any and all
documents requested by Haraz Coffee House in order to fully exercise any of the rights under the Real
Estate Lease or this Conditional Assignment of Lease. If Franchisee shall not have executed any such
document within the 3 days after having been so requested by Haraz Coffee House , Franchisee hereby
appoints any member or officer of Haraz Coffee House as its attorney-in-fact with the full right and
power to execute any and all such documents. This power, coupled with an interest, is given as security
for the rights and privileges given to Franchisee under this Agreement and the Franchise Agreement.

7. Renewal, Extension or Amendment. Any renewal or extension of the Real Estate


Lease, or any amendment to this Agreement or the Real Estate Lease of any type, can only be made by
Error! Unknown document property name.
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85637426v10
a writing executed by all three parties to this Agreement.

8. Indemnification. Franchisee shall indemnify and hold Haraz Coffee House harmless
from any and all liability that Haraz Coffee House may incur after the effective date of the assignment
of the Real Estate Lease arising under the terms of that Real Estate Lease from Franchisee's acts or
omissions occurring prior to the effective date of the assignment, excluding only any liability prior to
the assignment that Haraz Coffee House agrees in writing to assume and from which Haraz Coffee
House agrees to hold Franchisee harmless.
9. Miscellaneous.
A. Use of Real Estate. Landlord hereby agrees to and acknowledges Franchisee's
right to use and display Haraz Coffee House Trademarks as that term is used in the Franchise
Agreement, subject only to any limitations imposed by Haraz Coffee House and any local, state or
federal law. Landlord agrees that it will not limit Franchisee's right to use Haraz Coffee House
Trademarks.
B. Applicable Law. This Agreement shall be construed according to the laws of
the state in which the premises are located. If any provision, or portion of a provision, of this Agreement
is or shall become in conflict with any applicable law, then the applicable law shall govern and such
provision or portion of a provision shall be automatically deleted and shall not be effective to the extent
that it is not in accordance with applicable law. However, the remaining terms and conditions of this
Agreement shall remain in full force and effect and no provision shall be deemed dependent upon any
other provision unless otherwise expressed in this Agreement.
C. Entire Agreement. This Agreement contains all of the terms and conditions
agreed upon by the parties, except for: (i) the provisions of the Real Estate Lease which are
incorporated herein, and (ii) as between Haraz Coffee House and Franchisee, the provisions of the
Franchise Agreement and related agreements. The parties agree that all representations which have
been made by other parties that in any way are to be given effect herein are set forth in this Agreement
and the above-referenced documents.
D. Option to Purchase. In the event Franchisee purchases the real estate,
Franchisee agrees to execute the Real Estate Option to Purchase in the form then prescribed by Haraz
Coffee House
E. Consent. Landlord’s consent and agreement to the foregoing Lease Rider-
Conditional Assignment of Lease between Haraz Coffee House and Franchisee is evidenced by its
signature on the following page.

SIGNATURES TO APPEAR ON FOLLOWING PAGE

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85637426v10
This Conditional Assignment of Lease is executed this ____ day of ________, 20___.

LANDLORD: FRANCHISEE:

By: By:

Name: Name:

Title: Title:

Date: Date:

HARAZ COFFEE HOUSE FRANCHISING, LLC

_____________________________
By: Hamzah Nasser
Its: President

i
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85637426v10
STATE ADDENDUMS TO THE FRANCHISE AGREEMENT
OF HARAZ COFFEE HOUSE FRANCHISING, LLC

MULTI-STATE ADDENDUM

CALIFORNIA APPENDIX

The registration of this franchise offering by the California Department of Financial


Protection and Innovation does not constitute approval, recommendation, or endorsement
by the commissioner.

The financial performance representation does not reflect the operating expenses or other costs or
expenses that must be deducted from the gross revenue or gross sales figures to obtain your net
income or profit. You should conduct an independent investigation of the costs and expenses you
will in operating your franchise. Franchisees or former franchisees, listed in the Disclosure
Document, may be one source of this information.

1. California Business and Professions Code Sections 20000 through 20043 provide rights to
you concerning termination, transfer or non-renewal of a franchise. If the Franchise
Agreement or Multi-Unit Operator Agreement contains provisions that are inconsistent
with the law, the law will control.

2. The Franchise Agreement and Multi-Unit Operator Agreement provide for termination
upon bankruptcy. This provision may not be enforceable under Federal Bankruptcy Law
(11 U.S.C.A. Sec. 101 et seq.).

3. The Franchise Agreement and Multi-Unit Operator Agreement contain covenants not to
compete which extend beyond the termination of the agreements. These provisions may
not be enforceable under California law.

4. Section 31125 of the California Corporation Code requires the franchisor to provide you
with a disclosure document before asking you to agree to a material modification of an
existing franchise.

5. Neither the franchisor, any person or franchise broker in Item 2 of the Disclosure Document
is subject to any currently effective order of any national securities association or national
securities exchange, as defined in the Securities Exchange Act of 1934, 15 U.S.C.A. 79a
et seq., suspending or expelling such persons from membership in such association or
exchange.

6. The Franchise Agreement and Multi-Unit Operator Agreement require binding arbitration.
The arbitration will occur at Michgan with the costs being borne equally by the parties.
Prospective franchisees are encouraged to consult private legal counsel to determine the
applicability of California and federal laws (such as Business and Professions Code Section
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85637426v10
20040.5, Code of Civil Procedure Section 1281, and the Federal Arbitration Act) to any
provisions of a franchise agreement restricting venue to a forum outside the State of
California.

7. The Franchise Agreement and Multi-Unit Operator Agreement require application of the
laws of Michigan. This provision may not be enforceable under California law.

8. You must sign a general release if you renew or transfer your franchise. California
Corporation Code 31512 voids a waiver of your rights under the Franchise Investment Law
(California Corporations Code 31000 through 31516). Business and Professions Code
20010 voids a waiver of your rights under the Franchise Relations Act (Business and
Professions Code 20000 through 20043).

9. THE CALIFORNIA FRANCHISE INVESTMENT LAW REQUIRES THAT A COPY


OF ALL PROPOSED AGREEMENTS RELATING TO THE SALE OF THE
FRANCHISE BE DELIVERED TOGETHER WITH THE DISCLOSURE DOCUMENT.

10. The Franchise Agreement contains a liquidated damages clause. Under California Civil
Code Section 1671, certain liquidated damages clauses are unenforceable.

11. The provision in Section 7 of the Franchise Agreement prohibiting franchisees from
employing or soliciting for employment any current or former employee of Franchisor or
its affiliates is stricken and not enforceable under California law.

12. The Franchise Agreement and Multi-Unit Operator Agreement contain a provision
requiring you to waive your right to punitive ore exemplary damages against the franchisor
or any of its representatives, limiting your recover to actual damages. Under California
Corporations Code section 31512, these provisions are not enforceable in California for
any claims you may have under the California Franchise Investment Law.

13. No statement, questionnaire, or acknowledgment signed or agreed to by a franchisee in


connection with the commencement of the franchise relationship shall have the effect of
(i) waiving any claims under any applicable state franchise law, including fraud in the
inducement, or (ii) disclaiming reliance on any statement made by any franchisor, franchise
seller, or other person acting on behalf of the franchisor. This provision supersedes any
other term of any document executed in connection with the franchise.

14.. OUR WEBSITE, [Link], HAS NOT BEEN REVIEWED OR


APPROVED BY THE CALIFORNIA DEPARTMENT OF FINANCIAL PROTECION AND
INOVATION. ANY COMPLAINTS CONCERNING THE CONTENT OF THIS WEBSITE
MAY BE DIRECTED TO THE CALIFORNIA DEPARTMENT OF FINANCIAL
PROTECTION AND INNOVATION at [Link].

(Signatures on Next Page)

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.
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85637426v10
HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

iv
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85637426v10
ADDENDUM REQUIRED BY THE STATE OF ILLINOIS

1. The following item must be included within the Disclosure Document and shall
replace the language that is in the Disclosure Document itself:

Section 4, Jurisdiction and Venue, of the Illinois Franchise Disclosure Act of 1987 (“Act”)
states that “any provision in the franchise agreement which designates jurisdiction or venue in a
forum outside of this State is void with respect to any cause of action which otherwise is
enforceable in this State, provided that a franchise agreement may provide for arbitration in a
forum outside of this State.” This Section of the Act replaces any contradictory language contained
in the Franchise Agreement and Multi-Unit Operator Agreement.

2. Illinois law governs the Franchise Agreement and Multi-Unit Operator Agreement.

3. Any releases and/or waivers that we request you to sign must conform with Section
41, Waivers Void, of the Illinois Franchise Disclosure Act of 1987 which states that “any
condition, stipulation, or provision purporting to bind any person acquiring any franchise to waive
compliance with any provision of this Act or any other law of this State is void. This Section shall
not prevent any person from entering into a settlement agreement or executing a general release
regarding potential or actual lawsuit filed under any of the provisions of this Act, nor shall it
prevent the arbitration of any claim pursuant to the provisions of Title 9 of the United States Code.”

4. The Franchise Agreement and Multi-Unit Operator Agreement are amended to


comply with Section 27, Periods of Limitation, of the Act to allow any and all claims and actions
arising out of or relating to these Agreements, the relationship of Franchisor and Franchisee and/or
Multi-Unit Operator, or your operation of the Franchise brought by you against us shall be
commenced within 3 years from the occurrence of the facts giving rise to such claim or action,
within 1 year after you become aware of the facts or circumstances indicating you may have a
claim for relief, or 90 days after delivery to you of a written notice disclosing the violation, or such
claim or action will be barred.

5. Item 17(g) of the Disclosure Document, Article 14 of the Franchise Agreement and
Section 7 of the Multi-Unit Operator Agreement are amended by changing the time frame to cure
defaults, excluding defaults for safety or security issues, to 30 days.

6. In recognition of the requirements of the Illinois Franchise Disclosure Act, the


Franchise Agreement for HARAZ COFFEE HOUSE FRANCHISING, LLC is amended as
follows:

A. The conditions under which you can be terminated and your rights on
non-renewal may be affected by Illinois law, 815 ILCS 705/19 and 705/20.

B. The Illinois law will govern any franchise agreement if: (a) it applies
to a franchise located in Illinois; or (b) a franchisee who resides in Illinois.

C. The franchise agreement will become effective on its acceptance


and signing by us. The franchise agreement will be interpreted and
construed under the Illinois Franchise Disclosure Act (“Act”) or the
i
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85637426v10
United States Trademark Act of 1946 (Lanham Act, 15 U.S.C., Sections
1051 et seq.). Under Illinois law, a franchise agreement may not provide
for a choice of law of any state other than Illinois. Accordingly, Items
17(v) and (w) are amended to state “Illinois choice of law and forum.”

D. Any releases and/or waivers that the Franchisor requests the


Franchisee to sign must conform with Section 41 of the Act.

E. Section 17.8 is amended as follows: “Notwithstanding the


foregoing, nothing in the franchise agreement is intended to disclaim the
express representations made in the Franchise Disclosure Document.”.

Any condition, stipulation, or provision purporting to bind any person acquiring a franchise
to waive compliance with any provision of the Illinois Franchise Disclosure Act or any other law
of Illinois is void. 815 ILCS 705/41 (West 2010).

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed


and delivered this Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

ii
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85637426v10
ADDENDUM REQUIRED BY THE STATE OF INDIANA

1. To be added to Item 3 of the Disclosure Document, is the following statement:

There are presently no arbitration proceedings to which the Franchisor is a party.

2. Item 17 of the Disclosure Document is amended to reflect the requirement under


Indiana Code 23-2-2.7-1 (9), which states that any post term non-compete covenant must not
extend beyond the franchisee’s designated territory.

3. Item 17 is amended to state that this is subject to Indiana Code 23-2-2.7-1 (10).

4. Under Indiana Code 23-2-2.7-1 (10), jurisdiction and venue must be in Indiana if
the franchisee so requests. This amends Article 17 of the Franchise Agreement and Section 19 of
the Multi-Unit Operator Agreement.

5. Under Indiana Code 23-2-2.7-1 (10), franchisee may not agree to waive any
claims or rights.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered
this Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
ADDENDUM REQUIRED BY THE STATE OF MARYLAND

This will serve as the State Addendum for the State of Maryland for HARAZ COFFEE
HOUSE FRANCHISING, LLC’s Franchise Disclosure Document and for its Franchise and Multi-
Unit Operator Agreements. The amendments to the Franchise and Multi-Unit Operator
Agreements included in this addendum have been agreed to by the parties.

1. Item 17 of the Disclosure Document is amended to state that the general release
required as a condition of renewal, sale and/or assignment/transfer shall not apply to any liability
under the Maryland Franchise Registration and Disclosure Law.

2. Item 17 of the Disclosure Document is amended to state that a franchisee may bring
a lawsuit in Maryland for claims arising under the Maryland Franchise Registration and Disclosure
Law.

3. Item 17 of the Disclosure Document is amended to state that any claims arising
under the Maryland Franchise Registration and Disclosure Law must be brought within three years
after the grant of the franchise.

4. Item 17 of the Disclosure Document is amended to state that the provisions in the
Franchise Agreement and Multi-Unit Operator Agreement which provide for termination upon
bankruptcy of the franchisee/multi-unit operator may not be enforceable under federal bankruptcy
law (11 U.S.C. Section 101 et seq.).

5. The appropriate sections of the Franchise Agreement and Multi-Unit Operator


Agreement are amended to permit a franchisee to bring a lawsuit in Maryland for claims arising
under the Maryland Franchise Registration and Disclosure Law.

6. The appropriate sections of the Franchise Agreement and Multi-Unit Operator


Agreement are amended to state that any claims arising under the Maryland Franchise Registration
and Disclosure Law must be brought within three years after the grant of the franchise.

7. The appropriate sections of the Franchise Agreement and Multi-Unit Operator


Agreement are amended to state that the general release required as a condition of refund, renewal,
sale and/or assignment/ transfer shall not apply to any liability under the Maryland Franchise
Registration and Disclosure Law.

8. The Franchise Agreement, Multi-Unit Operator Agreement and Franchisee


Disclosure Acknowledgment Statement are amended to include the following statement: “All
representations requiring prospective franchisees to assent to a release, estoppel or waiver of
liability are not intended to nor shall they act as a release, estoppel or waiver of any liability
incurred under the Maryland Franchise Registration and Disclosure Law.”

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85637426v10
IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
DISCLOSURE REQUIRED BY THE STATE OF MICHIGAN

THE STATE OF MICHIGAN PROHIBITS CERTAIN UNFAIR PROVISIONS


THAT ARE SOMETIMES IN FRANCHISE DOCUMENTS. IF ANY OF THE
FOLLOWING PROVISIONS ARE IN THESE FRANCHISE DOCUMENTS, THE
PROVISIONS ARE VOID AND CANNOT BE ENFORCED AGAINST YOU:

(a) A prohibition on the right of a franchisee to join an association of franchises.

(b) A requirement that a franchisee assent to a release, assignment, novation, waiver or


estoppel which deprives a franchisee of rights and protections provided in this act. This shall not
preclude a franchisee, after entering into a franchise agreement, from settling any and all claims.

(c) A provision that permits a franchisor to terminate a franchise prior to the expiration
of its term except for good cause. Good cause shall include the failure of the franchisee to comply
with any lawful provision of the franchise agreement and to cure such failure after being given
written notice thereof and a reasonable opportunity, which in no event need be more than thirty
(30) days, to cure such failure.

(d) A provision that permits a franchisor to refuse to renew a franchise without fairly
compensating the franchisee by repurchase or other means for the fair market value at the time of
expiration of the franchisee’s inventory, supplies, equipment, fixtures and furnishings.
Personalized materials which have no value to the franchisor and inventory, supplies, equipment,
fixtures and furnishings not reasonably required in the conduct of the franchise business are not
subject to compensation. This subsection applies only if: (i) the term of the franchise is less than
five (5) years, and (ii) the franchisee is prohibited by the franchise or other agreement from
continuing to conduct substantially the same business under another trademark, service mark, trade
name, logotype, advertising or other commercial symbol in the same area subsequent to the
expiration of the franchise or the franchisee does not receive at least six (6) months’ advance notice
of franchisor’s intent not to renew the franchise.

(e) A provision that permits the franchisor to refuse to renew a franchise on terms
generally available to other franchisees of the same class or type under similar circumstances. This
section does not require a renewal provision.

(f) A provision requiring that arbitration or litigation be conducted outside this state.
This shall not preclude the franchisee from entering into an agreement, at the time of arbitration,
to conduct arbitration at a location outside this state.

(g) A provision which permits a franchisor to refuse to permit a transfer of ownership


of a franchise, except for good cause. This subdivision does not prevent a franchisor from
exercising a right of first refusal to purchase the franchise. Good cause shall include, but is not
limited to:

(i) Failure of the proposed transferee to meet the franchisor’s then-current


reasonable qualifications or standards.

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85637426v10
(ii) The fact that the proposed transferee is a competitor of the franchisor or
subfranchisor.

(iii) The unwillingness of the proposed transferee to agree in writing to comply


with all lawful obligations.

(iv) The failure of the franchisee or proposed transferee to pay any sums owing
to the franchisor or to cure any default in the franchise agreement existing at the time of the
proposed transfer.

(h) A provision that requires the franchisee to resell to the franchisor items that are not
uniquely identified with the franchisor. This subdivision does not prohibit a provision that grants
to a franchisor a right of first refusal to purchase the assets of a franchise on the same terms and
conditions as a bona fide third party willing and able to purchase those assets, nor does this
subdivision prohibit a provision that grants the franchisor the right to acquire the assets of a
franchise for the market or appraised value of such assets if the franchisee has breached the lawful
provisions of the franchise agreement and has failed to cure the breach in the manner provided in
subdivision (c).

(i) A provision which permits the franchisor to directly or indirectly convey, assign or
otherwise transfer its obligations to fulfill contractual obligations to the franchisee unless provision
has been made for providing the required contractual services.

THE FACT THAT THERE IS A NOTICE OF THIS OFFERING ON FILE WITH


THE ATTORNEY GENERAL DOES NOT CONSTITUTE APPROVAL,
RECOMMENDATION OR ENDORSEMENT BY THE ATTORNEY GENERAL.

If the franchisor’s most recent financial statements are unaudited and show a net worth of
less than $100,000, franchisee has the right to request an escrow arrangement.

Any questions regarding this notice should be directed to:

Consumer Protection Division


Attn: Marilyn McEwen
525 W. Ottawa Street, 6th Floor
Lansing, Michigan 48933
(517) 373-7117

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85637426v10
ADDENDUM REQUIRED BY THE STATE OF MINNESOTA

This addendum to effectively amends and revises the Disclosure Document and Franchise
Agreement and Multi-Unit Operator Agreement as follows:

1. Item 13 of the Disclosure Document and Article 6 of the Franchise Agreement are
amended by the addition of the following language to the original language that appears therein:

“In accordance with applicable requirements of Minnesota law, Franchisor shall protect
Franchisee’s right to use the trademarks, service marks, trade names, logotypes or other
commercial symbols and/or shall indemnify Franchise from any loss, costs or expenses
arising out of any claim, suit or demand regarding such use.”

2. Item 17 of the Disclosure Document and Articles 12 and 14 of the Franchise


Agreement are amended by the addition of the following language to the original language that
appears therein:

“With respect to franchises governed by Minnesota law, the franchisor will comply with
Minnesota Statutes Sec. 80C.14, Subds.3, 4 and 5, which require (except in certain
specified cases) that a franchisee be given 90 days’ notice of termination (with 60 days to
cure) and 180 days’ notice for non-renewal of the franchise agreement and that consent to
the transfer of the franchise will not be unreasonably withheld.”

3. Item 17 of the Disclosure Document, Article 16 of the Franchise Agreement and


Section 12 of the Multi-Unit Operator Agreement are amended by the addition of the following
language to amend the Governing Law, Jurisdiction and Venue, and Choice of Forum sections:

“Minn. Stat. Sec. 80C.21 and Rule 2860.4400(J) prohibit the franchisor from requiring
litigation to be conducted outside Minnesota, requiring waiver of a jury trial, or requiring
the franchisee to consent to liquidated damages, termination penalties or judgment notes.
In addition, nothing in the Franchise Disclosure Document or agreements can abrogate or
reduce any of the franchisee’s rights as provided for in Minnesota Statutes, Chapter 80C,
or franchisee’s rights to any procedure, forum, or remedies provided for by the laws of the
jurisdiction.”

4. Item 17 of the Disclosure Document, Articles 12 and 13 of the Franchise


Agreement and Section 11 of the Multi-Unit Operator Agreement are amended by the addition of
the following language to the original language that appears therein:

“Minn. Rule 2860.4400D prohibits us from requiring you to assent to a general release.”

5. Any reference to liquidated damages in the Franchise Agreement is hereby deleted


in accordance with Minn. Rule 2860.4400J which prohibits requiring you to consent to liquidated
damages.

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85637426v10
6. Article 16 of the Franchise Agreement and Section 12 of the Multi-Unit Operator
Agreement hereby amended to comply with Minn. Rule 2860.4400J which prohibits waiver of a
jury trial.

7. Article 16 of the Franchise Agreement and Section 12 of the Multi-Unit Operator


Agreement regarding Limitations of Claims is hereby amended to comply with Minn. Stat.
§80C.17, Subd. 5.

8. Item 6, Insufficient Fund Fees: NSF fees are governed by Minnesota Statute
604.113; which puts a cap of $30 on an NSF check. This applies to everyone in Minnesota who
accepts checks except banks.

9. Under Minn. Rule 2860.440J, the franchisee cannot consent to the franchisor
obtaining injunctive relief. The franchisor may seek injunctive relief. A court will determine if a
bond is required. The appropriate sections of the Franchise Agreement and Multi-Unit Operator
Agreement are hereby amended accordingly.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
ADDENDUM REQUIRED BY THE DEPARTMENT OF LAW OF THE STATE OF
NEW YORK

The following Items are required to be included within the Disclosure Document and shall
be deemed to supersede the language in the Disclosure Document itself:

1. The following information is added to the cover page of the Franchise Disclosure
Document:

INFORMATION COMPARING FRANCHISORS IS AVAILABLE. CALL THE


STATE ADMINISTRATORS LISTED IN EXHIBIT A OR YOUR PUBLIC
LIBRARY FOR SOURCES OF INFORMATION. REGISTRATION OF THIS
FRANCHISE BY NEW YORK STATE DOES NOT MEAN THAT NEW YORK
STATE RECOMMENDS IT OR HAS VERIFIED THE INFORMATION IN THIS
FRANCHISE DISCLOSURE DOCUMENT. IF YOU LEARN THAT
ANYTHING IN THE FRANCHISE DISCLOSURE DOCUMENT IS UNTRUE,
CONTACT THE FEDERAL TRADE COMMISSION AND NEW YORK STATE
DEPARTMENT OF LAW, BUREAU OF INVESTOR PROTECTION AND
SECURITIES, 120 BROADWAY, 23RD FLOOR, NEW YORK, NEW YORK
10271. THE FRANCHISOR MAY, IF IT CHOOSES, NEGOTIATE WITH YOU
ABOUT ITEMS COVERED IN THE FRANCHISE DISCLOSURE DOCUMENT.
HOWEVER, THE FRANCHISOR CANNOT USE THE NEGOTIATING
PROCESS TO PREVAIL UPON A PROSPECTIVE FRANCHISEE TO ACCEPT
TERMS WHICH ARE LESS FAVORABLE THAN THOSE SET FORTH IN
THIS FRANCHISE DISCLOSURE DOCUMENT.

2. The following is added at the end of Item 3:

Except as provided above, with regard to the franchisor, its predecessor, a person
identified in Item 2, or an affiliate offering franchises under the franchisor’s
principal trademark:

A. No such party has an administrative, criminal or civil action pending against


that person alleging: a felony, a violation of a franchise, antitrust, or securities law,
fraud, embezzlement, fraudulent conversion, misappropriation of property, unfair
or deceptive practices, or comparable civil or misdemeanor allegations.

B. No such party has pending actions, other than routine litigation incidental to
the business, which are significant in the context of the number of franchisees and
the size, nature or financial condition of the franchise system or its business
operations.

C. No such party has been convicted of a felony or pleaded nolo contendere to


a felony charge or, within the 10 year period immediately preceding the application
for registration, has been convicted of or pleaded nolo contendere to a misdemeanor
charge or has been the subject of a civil action alleging: violation of a franchise,
antifraud, or securities law; fraud; embezzlement; fraudulent conversion or
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85637426v10
misappropriation of property; or unfair or deceptive practices or comparable
allegations.

D. No such party is subject to a currently effective injunctive or restrictive order


or decree relating to the franchise, or under a Federal, State, or Canadian franchise,
securities, antitrust, trade regulation or trade practice law, resulting from a
concluded or pending action or proceeding brought by a public agency; or is subject
to any currently effective order of any national securities association or national
securities exchange, as defined in the Securities and Exchange Act of 1934,
suspending or expelling such person from membership in such association or
exchange; or is subject to a currently effective injunctive or restrictive order relating
to any other business activity as a result of an action brought by a public agency or
department, including, without limitation, actions affecting a license as a real estate
broker or sales agent.

3. The following is added to the end of Item 4:

Neither the franchisor, its affiliate, its predecessor, officers, or general partner
during the 10-year period immediately before the date of the offering circular: (a)
filed as debtor (or had filed against it) a petition to start an action under the U.S.
Bankruptcy Code; (b) obtained a discharge of its debts under the bankruptcy code;
or (c) was a principal officer of a company or a general partner in a partnership that
either filed as a debtor (or had filed against it) a petition to start an action under the
U.S. Bankruptcy Code or that obtained a discharge of its debts under the U.S.
Bankruptcy Code during or within 1 year after that officer or general partner of the
franchisor held this position in the company or partnership.

4. The following is added to the end of Item 5:

The initial franchise fee constitutes part of our general operating funds and will be used as
such in our discretion.

5. The following is added to the end of the “Summary” sections of Item 17(c), titled
“Requirements for franchisee to renew or extend,” and Item 17(m), entitled “Conditions for
franchisor approval of transfer”:

However, to the extent required by applicable law, all rights you enjoy and any
causes of action arising in your favor from the provisions of Article 33 of the
General Business Law of the State of New York and the regulations issued
thereunder shall remain in force; it being the intent of this proviso that the non-
waiver provisions of General Business Law Sections 687.4 and 687.5 be satisfied.

6. The following language replaces the “Summary” section of Item 17(d), titled
“Termination by franchisee”:

You may terminate the agreement on any grounds available by law.

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85637426v10
7. The following is added to the end of the “Summary” section of Item 17(j), titled
“Assignment of contract by franchisor”:

However, no assignment will be made except to an assignee who in good faith and
judgment of the franchisor, is willing and financially able to assume the franchisor’s
obligations under the Franchise Agreement.

8. The following is added to the end of the “Summary” sections of Item 17(v), titled
“Choice of forum”, and Item 17(w), titled “Choice of law”:

The foregoing choice of law should not be considered a waiver of any right
conferred upon the franchisor or upon the franchisee by Article 33 of the General
Business Law of the State of New York.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
ADDENDUM REQUIRED BY THE STATE OF NORTH DAKOTA

This addendum to the Disclosure Document, Franchise Agreement and Multi-Unit


Operator Agreement effectively amends and revises said documents as follows:

1. Item 17(c) of the Disclosure Document, Article 3 and 13 of the Franchise


Agreement and Section 11 of the Multi-Unit Operator Agreement are hereby amended to indicate
that a franchisee shall not be required to sign a general release.

2. Covenants not to compete are generally considered unenforceable in the State of


North Dakota, in accordance with Section 51-19-09 of the North Dakota Franchise Investment
Law. Item 17(r) of the Disclosure Document, Article 12 of the Franchise Agreement and of the
Multi-Unit Operator Agreement are amended accordingly.

3. Item 6 and Item 17(i) of the Disclosure Document and Article 15 of the Franchise
Agreement requires the franchisee to consent to termination or liquidated damages. Since the
Commissioner has determined this to be unfair, unjust and inequitable within the intent of Section
51-19-09 of the North Dakota Franchise Investment Law, these provisions are hereby deleted in
each place they appear in the Disclosure Document and Franchise Agreement used in North
Dakota.

4. Item 17(u) of the Disclosure Document, Article 16 of the Franchise Agreement and
Section 12 of the Multi-Unit Operator Agreement are amended to provide that arbitration shall be
held at a site that is agreeable to all parties.

5. Item 17(v) of the Disclosure Document and the provisions of Article 16 of the
Franchise Agreement and Section 12 of the Multi-Unit Operator Agreement and which require
jurisdiction of courts in Michigan are deleted.

6. Item 17(w) of the Disclosure Document, Article 17 of the Franchise Agreement and
Section 12 of the Multi-Unit Operator Agreement are amended to indicate that the agreements are
to be construed according to the laws of the State of North Dakota.

7. Apart from civil liability as set forth in Section 51-19-12 N.D.C.C., which is limited
to violations of the North Dakota Franchise Investment Law (registration and fraud), the liability
of the franchisor to a franchisee is based largely on contract law. Despite the fact that those
provisions are not contained in the franchise investment law, those provisions contain substantive
rights intended to be afforded to North Dakota residents. Therefore, North Dakota franchisees will
not be required to waive their rights under North Dakota law.

8. The provisions of Article 12 of the Franchise Agreement and Section 17 of the


Multi-Unit Operator Agreement which require a franchisee to consent to (1) a waiver of trial by
jury and (2) a waiver of exemplary and punitive damages is contrary to Section 51-19-09 of the
North Dakota Franchise Investment Law and are hereby deleted.

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85637426v10
9. The provisions of Article 17 of the Franchise Agreement and Section 17 of the
Multi-Unit Operator Agreement which require a franchisee to consent to a limitation of claims are
hereby amended to state that the statute of limitations under North Dakota law applies.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
ADDENDUM REQUIRED BY THE STATE OF RHODE ISLAND

The following amends Item 17 and is required to be included within the Disclosure
Document and shall be deemed to supersede the language in the Disclosure Document itself:

Section 19-28.1-14 of the Rhode Island Franchise Investment Act provides that:

“A provision in a franchise agreement restricting jurisdiction or venue to a forum outside


of this state or requiring the application of the laws of another state is void with respect to
a claim otherwise enforceable under this Act.”

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
ADDENDUM REQUIRED BY THE COMMONWEALTH OF VIRGINIA

In recognition of the restrictions contained in Section 13.1-564 of the Virginia Retail


Franchising Act, the Franchise Disclosure Document for HARAZ COFFEE HOUSE
FRANCHISING, LLC for use in the Commonwealth of Virginia shall be amended as follows:

1. Additional Disclosure: The following statements are added to Item 17.h:

Pursuant to Section 13.1-564 of the Virginia Retail Franchising Act, it is unlawful for a
franchisor to cancel a franchise without reasonable cause. If any grounds for default or
termination stated in the franchise agreement and development agreement does not
constitute “reasonable cause,” as that the term may be defined in the Virginia Retail
Franchising Act or the laws of Virginia, the provision may not be enforceable.

Pursuant to Section 13.1-564 of the Virginia Retail Franchising Act, it is unlawful for a
franchisor to use undue influence to induce a franchisee to surrender any right given to him
under the franchise. If any provision of the Franchise Agreement involves the use of undue
influence by the franchisor to induce a franchisee to surrender any rights given to him under
the franchise, that provision may not be enforceable.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
WASHINGTON ADDENDUM TO THE FRANCHISE AGREEMENT,
FRANCHISEE DISCLOSURE ACKNOWLEDGMENT STATEMENT AND RELATED
AGREEMENTS

In the event of a conflict of laws, the provisions of the Washington Franchise Investment Protection
Act, Chapter 19.100 RCW will prevail.

RCW 19.100.180 may supersede the franchise agreement in your relationship with the franchisor
including the areas of termination and renewal of your franchise. There may also be court decisions
which may supersede the franchise agreement in your relationship with the franchisor including
the areas of termination and renewal of your franchise.

In any arbitration or mediation involving a franchise purchased in Washington, the arbitration or


mediation site will be either in the state of Washington, or in a place mutually agreed upon at the
time of the arbitration or mediation, or as determined by the arbitrator or mediator at the time of
arbitration or mediation. In addition, if litigation is not precluded by the franchise agreement, a
franchisee may bring an action or proceeding arising out of or in connection with the sale of
franchises, or a violation of the Washington Franchise Investment Protection Act, in Washington.

A release or waiver of rights executed by a franchisee may not include rights under the Washington
Franchise Investment Protection Act or any rule or order thereunder except when executed
pursuant to a negotiated settlement after the agreement is in effect and where the parties are
represented by independent counsel. Provisions such as those which unreasonably restrict or limit
the statute of limitations period for claims under the Act, or rights or remedies under the Act such
as a right to a jury trial, may not be enforceable.

Transfer fees are collectable to the extent that they reflect the franchisor’s reasonable estimated or
actual costs in effecting a transfer.

Pursuant to RCW 49.62.020, a noncompetition covenant is void and unenforceable against an


employee, including an employee of a franchisee, unless the employee’s earnings from the party
seeking enforcement, when annualized, exceed $100,000 per year (an amount that will be adjusted
annually for inflation). In addition, a noncompetition covenant is void and unenforceable against
an independent contractor of a franchisee under RCW 49.62.030 unless the independent
contractor’s earnings from the party seeking enforcement, when annualized, exceed $250,000 per
year (an amount that will be adjusted annually for inflation). As a result, any provisions contained
in the franchise agreement or elsewhere that conflict with these limitations are void and
unenforceable in Washington.

RCW 49.62.060 prohibits a franchisor from restricting, restraining, or prohibiting a franchisee


from (i) soliciting or hiring any employee of a franchisee of the same franchisor or (ii) soliciting
or hiring any employee of the franchisor. As a result, any such provisions contained in the franchise
agreement or elsewhere are void and unenforceable in Washington.

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85637426v10
IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
EXHIBIT C TO THE
HARAZ COFFEE HOUSE FRANCHISING, LLC
DISCLOSURE DOCUMENT

__________________________________________________________________________

MULTI-UNIT DEVELOPMENT AGREEMENT

Error! Unknown document property name.


MULTI-UNIT DEVELOPMENT AGREEMENT

THIS MULTI-UNIT DEVELOPMENT AGREEMENT (the “Agreement”) is made


and entered into this ________ day of ________ , 20__ , (the “Effective Date”) by and between
HARAZ COFFEE HOUSE FRANCHISING, LLC (“Franchisor”, “we,” “us” or “our”) and
____________________, (“Developer”, or “you”), with reference to the following facts:

A. We have developed methods of operating a Café style restaurant offering coffee


blends, espresso, teas and pastries and related items for sit down or carry out that may be offered
by Haraz Coffee House Cafes now or in the future. We refer to each Cafe as a “Franchised
Location” or “Cafe”. We award franchises for qualified persons to own and operate franchises
using the HARAZ COFFEE HOUSE system including a license to use the HARAZ COFFEE
HOUSE name and trademarks.

B. You desire to have the right and obligation to open a specified number of franchises
in a designated territory on or before certain dates. We desire to grant to you such right and
obligation, subject to the terms and upon the conditions contained in this Agreement.
You and we agree to the following provisions.

1.1 Development Territory and Development

A. We will not award a HARAZ COFFEE HOUSE Cafe franchise to anyone other
than you, or open a HARAZ COFFEE HOUSE Cafe location owned by us, in the area
designated on the attached Exhibit 1.1 (the “Development Territory”) for the term of this
Agreement, subject to all of the conditions and provisions of this Agreement.

B. You commit to sign the then current version of HARAZ COFFEE HOUSE
Franchise Agreement (and all related documents then customarily in use by us) in effect on the
date of execution of the Franchise Agreement for each location, pay the full Initial Franchise
Fees, and to open and operate the number of Franchised Locations (the “Development Units”)
in the Development Territory, in each case by no later than the dates provided on (the
“Development Schedule”). You understand that the then-current form of HARAZ COFFEE
HOUSE Franchise Agreement may differ in material respects from our present Franchise
Agreement, including but not limited to different royalties, advertising fees and other
payments.

C. Only Cafes newly established by you in the Development Territory will count
to satisfy the requirements of this Agreement and the Development Schedule. Any franchises
acquired by transfer or to be located outside the Development Territory will not satisfy such
requirements.

D. Your rights in the Development Territory are only as expressly stated in 1.1 A,
above, and are subject to certain rights reserved by us.

E. We are not awarding you with this Agreement the right to sell to or solicit offers
from others to purchase HARAZ COFFEE HOUSE franchises. You represent that all HARAZ
COFFEE HOUSE franchises to be obtained by you are for your sole ownership, use and
operation. You will not have the right to "sublet" any area within the Development Territory,
subfranchise or assign any rights under this Agreement.

Error! Unknown document property name.


2.1 Term

Unless earlier terminated in accordance with its provisions, this Agreement shall
commence on the Effective Date and automatically expire upon the earlier of: i) failure to
timely open a Cafe by the required date of the Development Schedule; or ii) the actual Opening
Date for the last scheduled HARAZ COFFEE HOUSE Cafe.

3.1 Renewal

Developer shall have no right to a renewal or successor agreement.

4.1 Development Conditions and Procedures

A. You are solely responsible for locating, securing and developing the site for
each Development Unit according to any then applicable HARAZ COFFEE HOUSE
standards, guidelines and/or specifications.

B. You shall submit to us such information regarding a proposed site as we require,


in the form and manner requested by us, together with the terms of any proposed lease. We
may seek such additional information as we consider to be necessary, but our approval will not
be unreasonably withheld. The terms of any such lease shall comply with the provisions of the
Franchise Agreement applicable to such proposed site. Our consent to any site shall not be
construed as a recommendation or warranty as to suitability or the success of the Development
Unit to be located there. We make no such assurances of any kind.

C. Upon our written consent to an approved site, and subject to the conditions to
the offer of a franchise provided in 4.1 D., below, you will pay to us the balance of Initial
Franchise Fee owing for each approved Development Unit (See Section 5.1 below) and sign
the then current form of Franchise Agreement along with any related documents then
customarily used by us, including any appropriate receipts for disclosure documents. We may
in connection with our evaluation of the proposed site require and consider financial statements
or similar information satisfactory to us demonstrating financial capability and compliance
with Section 6.1 C. of this Agreement.

D. Regardless of any other provision of this Agreement, you understand that we


have the right to deny you a franchise and/or not permit you to open a Development Unit if any
of the following conditions are not met:

i) you are not in material compliance under any Franchise Agreement


and/or are in default under this Agreement, any Franchise Agreement, Operation Manuals, or
any other agreement with us;

ii) you have not delivered all completed and signed documents as then
required by us;

iii) you have not appointed a manager for the Development Unit who meets
our then current training and other standards.

E. You and we acknowledge and agree that the deadlines set forth in the Development
Schedule (Exhibit 1.2) are of the essence of this Agreement. No modification or amendment
to the Development Schedule or any consent to or waiver of any deadline or other obligation
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of this Agreement will either (i) create any obligation to grant additional modifications,
amendments, consents or waivers or (ii) be effective unless made by mutual written agreement.
Any modification or amendment to the Development Schedule or otherwise will be at our sole
discretion.

F. If a Cafe closes for any reason, and because of such closure the number of Units
is the Development Territory is less than the minimum number required to be open by the dates
in the Development Schedule, you will have a period of one hundred eighty (180) days from
the date of closing in which to open a new Cafe. If such condition is not met, we may terminate
this Agreement.

5.1 Fees

A. In consideration of our signing of this Agreement, you agree to pay to us on


signing this Agreement an Multi-Unit Development Fee of $_____________, which fee is
equal to the full initial franchise fee of $50,000 for the first Cafe plus 50% of the reduced initial
franchise fee of $45,000 (i.e. $22,500) times the number of Individual Unit Franchises that will
be specified for development in your territory set forth in the Development Schedule, Exhibit
1.2 (the “Development Schedule”). All Multi-Unit Development Fees are entirely non-
refundable and are fully earned by us upon our signing of this Agreement.

B. After the first Franchise Agreement is signed, Developer shall pay the balance
of the respective initial franchise fee owing in the amount of $22,500 for each Franchise
Agreement signed. The Initial Franchise Fee is payable to us when you sign the Franchise
Agreement and any related documents for each such Development Unit. You understand that
any award of a Franchise Agreement by us will depend upon your compliance with the terms
of this Agreement. We will keep the Development Fee if you do not meet such requirements
and are not offered a subsequent Franchise Agreement or if this Agreement is terminated. As
a condition to the award of any franchise, you will be required to sign our then current form of
General Release (Exhibit J to the Franchise Disclosure Document).

6.1 Operations

A. We may require the Chief Executive Officer or another officer/owner for or of


the Developer to attend and successfully complete such initial and/or on-going training as we
designate and/or to meet with us from time-to-time to review Developer operations.

B. We may require you to employ a manager for each Development Unit who will
meet such standards (including training requirements) as are set forth in the then-current
Franchise Agreement and/or Manuals issued by us, to supervise and coordinate the operation
of each Unit.

7.1 Defaults and Termination

A. This Agreement may be terminated by us upon your receipt of written notice


and without opportunity to cure, except as may be required by law, if:

1) You attempt to sell, assign, transfer or encumber in whole or in part any


or all rights and obligations under this Agreement in conflict with Article 8.1, below;

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2) You fail to meet on a timely basis any of the provisions of the
Development Schedule, including without limitation, any Development Unit Opening Date or
Fee Payment;

3) You commit to a lease unapproved by us, or begin the development


and/or operation of a Development Unit, without having complied with the terms of this
Agreement, including without limitation Article 4.1, above;

4) You or any of your owners is judged bankrupt, becomes insolvent,


makes an assignment for the benefit of creditors, is unable to pay his or her debts as they
become due, or a petition under any bankruptcy law is filed against you or any of your owners
or a receiver or other custodian is appointed for a substantial part of your assets;

5) You or any of your owners is convicted of, or pleads no contest to, a


felony, or to any crime or offense that may adversely affect the goodwill associated with the
Marks;

6) You commit any other breach of this Agreement.

B. Any default by you under this Agreement may be regarded by us as a default by


you under the Franchise Agreement. Any default under any Franchise Agreement or other
agreement with us may be considered by us to be a default under this Agreement. In all
instances, we shall be entitled to all rights and remedies available to us under the respective
agreements, at law and in equity. If you default under any Franchise Agreement or other
agreement, we may require you to cease all development activities/Cafe openings under this
Agreement unless and until you have timely cured any default(s). If you do not timely cure
such default(s), we may terminate this Agreement and retain all monies paid.

C. Upon a termination/expiration of this Agreement you have no rights under this


Agreement, including without limitation no right to the award of any further franchises or any
refunds of any amounts paid. We shall be free to develop the Development Territory in any
manner we choose, including establishing company owned and franchised units in the
Development Territory, subject only to the terms of any applicable unit franchise agreements.

D. Notwithstanding the provisions of Section 7.1 A (2), above, if the opening of a


Development Unit is physically prevented by circumstances beyond human control, such as
fire, flood, earthquake, riot, war, or other similar circumstance, then you will be allowed such
additional time as is reasonably necessary to open such Development Unit, but not longer than
six months. Such an extension shall be available exclusively to the Unit subject to the
interrupted development and shall not apply to any subsequent unit development deadlines or
requirement dates.

8.1 Transfers

A. This Agreement is personal to you and based upon individual skills, resources,
special qualities and characteristics and is not assignable, whether voluntarily or by operation
of law, without our express written consent. We will not unreasonably withhold, delay or
condition our consent to any proposed transfer, provided that nothing herein shall be construed
to diminish in any way our rights or your obligations in connection with a transfer and/or
compliance with the provisions of this Section 8.1. We may choose among other things to
apply the provisions applicable to transfers as contained in the most current unit Franchise
Agreement between us, including those regarding Rights of First Refusal, to any transfer of
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this Agreement. Any assignment by you must be accompanied by a concurrent assignment to
the same assignee of all of your interests in each Development Unit and each related Franchise
Agreement. Any consent to transfer by us will be conditioned upon our receipt of a
nonrefundable transfer fee of Two Thousand Five Hundred Dollars $10,000, in addition to any
such fees due under the applicable unit Franchise Agreements.

B. This Agreement is assignable by us, in whole or in part, without your consent


and shall inure to the benefit of our successors and assigns. We have no liability to you upon
such an assignment.

C. This Agreement shall not be deemed to diminish in any way any rights of first
refusal and/or rights of repurchase held by us under any HARAZ COFFEE HOUSE Franchise
Agreement with you, whether effective now or in the future. If we purchase from you
substantially all of the operating assets of the Development Units, or all of their franchises are
terminated or repurchased, you will have no rights, and we will have no obligations, under this
Multi-Unit Development Agreement.

9.1 Relationship of the Parties

You and we are independent contractors. Nothing in this Agreement is intended to


make either you or us a general or special agent, joint venturer, partner, or employee of the
other for any purpose. There is no fiduciary, trust or other special relationship between us.
Expenses, obligations, taxes and other liabilities incurred by you in connection with your
performance of the services contemplated by this Agreement shall be your sole responsibility.
Neither you nor we shall act as the agent of the other, nor guarantee or become in any way
responsible for the obligations, debts or expenses of the other.

10.1 Personal Guarantees

Each of the owners signing this Agreement hereby personally guarantees, jointly and
severally, the full payment and performance of each and all of the Developer's obligations
under this Agreement.

11.1 Payments and Legal Compliance

A. You will promptly pay when due any and all taxes, accounts, liabilities and other
indebtedness of every kind incurred by you as a result of your acts or omissions under or
associated with this Agreement, any Franchise Agreement, the operation of any HARAZ
COFFEE HOUSE Cafe or otherwise, and, will hold harmless and indemnify us and each of
our officers, directors, members, employees and agents from such taxes, accounts, liabilities
and other indebtedness.

B. You will comply with all federal, state and local laws and regulations and shall
timely obtain any and all permits, certificates or licenses necessary for the activities
contemplated under this Agreement and/or any Franchise Agreement.

12. 1 Dispute Resolution, Venue and Applicable Law

Except for actions described in Section 12.7, the parties will try to resolve all disputes
by having the Developer negotiate with an executive officer of FRANCHISOR to resolve the
dispute, including at least one face-to-face meeting. The parties agree to conduct these
negotiations in good faith and to use their best efforts to resolve any such disputes. If the parties
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have not resolved the dispute within 30 days after beginning these negotiations, then either
party may demand arbitration of the dispute in accordance with Sections 12.2 and 12.3.

12.2 Binding Arbitration.

Except for actions described in Section 12.6, all controversies, disputes or claims
between: (a) FRANCHISOR and/or its officers, directors, members, managers, employees,
agents or representatives, and (b) Developer, and/or its officers, directors, members, managers,
employees, agents or representatives, arising out of or related to this Agreement or any other
agreement between Franchisor and Developer or any provision of such agreement, or
FRANCHISOR’s relationship with Developer, or any other dispute between Franchisor and
Developer, must be submitted for binding arbitration in accordance with the provisions of this
Article 12 on the demand of either party. A party may demand arbitration for a dispute only
after complying with the duty to negotiate contained in Section 12.1. Except as otherwise
provided in this Article 12, such arbitration proceeding must be conducted in accordance with
the commercial arbitration rules (the “Rules”) of the American Arbitration Association
(“AAA”). The Federal Arbitration Act (9 U.S.C. §§ 1 et seq.) (the “Act”) and not any state
arbitration law will govern all matters relating to arbitration.

The provisions of this Article 12 are intended to benefit and bind certain third-party
non-signatories and will continue in full force and effect after and notwithstanding the
expiration or termination of this Agreement.

12.3 Arbitration Procedures.

Any matter will be adjudicated before one (1) arbitrator unless FRANCHISOR elects
for the dispute to be decided before a panel of three (3) arbitrators. The arbitration will be
administrated and conducted in the office of the AAA in or closest to Southfield, Michigan.
The parties desire that at least one of the arbitrators be an attorney familiar with franchise
matters. The arbitrator will follow the Rules except as otherwise provided in this Section. The
arbitrator will comply with the Federal Rules of Evidence and will grant limited discovery
consisting of requests for production of documents eliciting only relevant evidence; will
provide for the exchange of witness lists and exhibit copies; and will conduct a pretrial and rule
on dispositive motions. Each party will have the right to request the arbitrator to make findings
of specific factual issues.

FRANCHISOR and Developer agree to be bound by the provisions of any limitation


on the period of time in which claims must be brought under applicable law or this Agreement,
whichever expires earlier. FRANCHISOR and Developer further agree that, in connection
with any such arbitration proceeding, each must submit or file any claim that would constitute
a compulsory counterclaim (as defined by Rule 13 of the Federal Rules of Civil Procedure)
within the same proceeding as the claim to which it relates. Any such claim that is not
submitted or filed as described above will be forever barred.

FRANCHISOR and Developer agree that arbitration will be conducted on an


individual, not a class-wide, basis, and that an arbitration proceeding between the parties, will
not be consolidated with any other arbitration proceeding between them and any other person,
corporation, limited liability company, partnership or other entity.

12.4 Decision of Arbitrator.

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The arbitrator will have the right to award or include in the award any relief that the
arbitrator deems proper under the circumstances, including, without limitation, money damages
(with interest on unpaid amounts from the date due), specific performance, injunctive relief
and attorney’s fees and costs, provided that the arbitrator will not have the right to award
special, exemplary or punitive damages. The decision of the arbitrator will be final and binding
on the parties, subject only to appeal rights under the Act, and a judgment by a court of
competent jurisdiction may be entered in accordance with the decision.

12.5 Applicable Law; Venue.

This Agreement takes effect on its acceptance and execution by FRANCHISOR in


Michigan, and, except for the applicability of the Federal Arbitration Act, will be interpreted
and construed under the laws of Michigan. In the event of any conflict of law, the laws of
Michigan will prevail, without regard to the application of Michigan conflict-of-law rules. If,
any provision of this Agreement would not be enforceable under the laws of Michigan, and if
Franchisee’s business is located outside of Michigan and such provision would be enforceable
under the laws of the state in which Developer’s business is located, then such provision will
be interpreted and construed under the laws of that state. The parties stipulate that venue of
any dispute shall be in Oakland County Circuit Court or the Federal District Court for the
Eastern District of Michigan.

12.6 Injunctive Relief.

Notwithstanding Sections 12.1 and 12.2, FRANCHISOR will have the right, without
the posting of any bond or security and without the need to prove irreparable injury, to obtain
specific enforcement of the terms of this Agreement from a court of competent jurisdiction, by
temporary or permanent injunctions or other equitable relief. FRANCHISOR will have the
right, without limitation, to obtain injunctive relief to prevent Developer from engaging in the
following acts, which Developer acknowledges would cause irreparable harm to
FRANCHISOR: (a) using any of the rights franchised by this Agreement, including use of the
Franchise Marks, in any manner not authorized in this Agreement or prohibited by law; (b)
engaging in operations in violation of the in-term restrictions on competition set forth in
Article 12 of the Franchise Agreement; (c) disclosing to any person or using the trade secrets
or confidential information of FRANCHISOR in violation of the terms of this Agreement; (d)
transferring or assigning this Agreement or the assets of the Franchise Business without
complying with this Agreement; (e) engaging in acts or practices in violation of applicable laws
and regulations or that are fraudulent, dishonest or create health or other hazards to the public;
or (f) significantly impairing the goodwill associated with FRANCHISOR. FRANCHISOR’s
rights to obtain injunctive relief are in addition to all other remedies available to
FRANCHISOR under applicable law. Franchisee agrees that an appropriate damage
calculation would be sum of any of Franchisor lost revenues of any kind or nature that can be
established to the relevant standard; as well as, recovery for all profits directly or indirectly
realized by Franchisee by reason of breach of this Agreement, and recovery of all expenses
associated therewith of any nature, including, without limitation to, reasonable attorneys’ fees,
in addition to any injunctive relief (injunctive relief will be in addition to, and not in lieu of,
any other legal remedies which may be available).

12.7 Costs of Enforcement.

If any arbitration or legal action or other proceeding is begun for the enforcement of
this Agreement, or for an alleged dispute, breach, default or misrepresentation under any term
of this Agreement, then FRANCHISOR, if FRANCHISOR is the prevailing party, is entitled
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to recover reasonable pre-institution and post-institution attorney’s fees, court costs, and all
expenses even if not taxable as court costs (including all fees and expenses incident to appellate,
bankruptcy and post-judgment proceedings), incurred in the action or proceeding in addition
to all other relief to which FRANCHISOR is entitled. Attorney’s fees includes paralegal fees,
administrative costs, investigative costs, costs of expert witnesses, court reporter fees, sales and
use taxes, if any, and all other charges billed by the attorney to the prevailing party. If
FRANCHISOR engages legal counsel because of Developer’s failure to pay when due any
monies under this Agreement or submit when due any reports, information or supporting
records, or for any failure to otherwise comply with this Agreement, Developer must reimburse
FRANCHISOR on demand for all of the above listed expenses FRANCHISOR incurs.

12.8 Jury Waiver; Time Period for Bringing Claims; Limitation of Damages.

FRANCHISOR AND DEVELOPER IRREVOCABLY WAIVE TRIAL BY JURY IN


ANY ACTION, PROCEEDING OR COUNTERCLAIM, WHETHER AT LAW OR IN
EQUITY, BROUGHT BY EITHER OF THEM AGAINST THE OTHER, WHETHER OR
NOT THERE ARE OTHER PARTIES IN SUCH ACTION OR PROCEEDING.

WITH EXCEPTION OF CLAIMS FOR EQUITABLE RELIEF BY FRANCHISOR,


ALL CLAIMS ARISING UNDER THIS AGREEMENT OR FROM THE RELATIONSHIP
BETWEEN THE PARTIES ARE BARRED UNLESS AN ACTION IS FILED AND TIMELY
SERVED ON THE OPPOSING PARTY WITHIN ONE (1) YEAR FROM THE DATE THE
PARTY KNEW OR SHOULD HAVE KNOWN OF THE FACTS CREATING THE CLAIM,
EXCEPT TO THE EXTENT ANY APPLICABLE LAW OR STATUTE PROVIDES FOR A
SHORTER PERIOD OF TIME TO BRING A CLAIM OR AS OTHERWISE REQUIRED BY
LAW.

DEVELOPER WAIVES IN ANY JUDICIAL ACTION, TO THE FULLEST EXTENT


PERMITTED BY LAW, ANY RIGHT TO OR CLAIM OF ANY SPECIAL, PUNITIVE OR
EXEMPLARY DAMAGES AGAINST FRANCHISOR AND AGREES THAT IN THE
EVENT OF A DISPUTE, DEVELOPER WILL BE LIMITED TO THE RECOVERY OF
ANY ACTUAL DAMAGES SUSTAINED BY DEVELOPER.

13.1 Survival.

The provisions of this Article 12 will continue in full force and effect subsequent to and
notwithstanding the expiration or termination of this Agreement.

14.1 Incorporated Provisions of Franchise Agreement

As provided in Article 1.1 and Exhibit 1.2, you are, or shall become concurrent with
the signing of this Agreement, a HARAZ COFFEE HOUSE Cafe Franchisee under the terms
of the HARAZ COFFEE HOUSE Cafe Unit Franchise Agreement, Exhibit B to our Franchise
Disclosure Document. You agree that all terms and conditions of any franchise agreement you
execute for any HARAZ COFFEE HOUSE location will be binding and incorporated by
reference into this Agreement as though fully set forth herein.

15.1 Miscellaneous Provisions

A. Entire Agreement; Amendment. This Agreement contains the final, complete


and exclusive expression of the terms of your and our agreement with respect to development
rights that are the subject of this Agreement, and shall supersede any and all prior and/or
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concurrent understandings, agreements, representations or otherwise (whether oral or written)
between you and us; provided that this Agreement is not intended to amend or supersede any
representations set forth in the Franchise Disclosure Document or any HARAZ COFFEE
HOUSE Unit Franchise Agreement and/or related documents to which you are a party. This
Agreement cannot be modified or changed except by written document signed by all parties.

B. Severability. Whenever there is any conflict between any provisions of this


Agreement and any present or future statute, law, ordinance or regulation contrary to which the
parties have no legal right to contract, the latter shall prevail; but in such event the provisions
of this Agreement thus affected shall be limited only to the extent necessary to bring them
within the requirements of the law. In the event that any part, article, paragraph, sentence or
clause of this Agreement shall be held to be indefinite, invalid or otherwise unenforceable, the
indefinite, invalid or unenforceable provision shall be deemed deleted, and the remaining part
of this Agreement shall continue in full force and effect.

C. Binding Agreement. This Agreement shall be binding upon and inure to the
benefit of the successors and assigns of Franchisor, and shall be binding upon and inure to the
benefit of you and your respective heirs, executors, administrators, successors and assigns,
subject to the prohibitions against assignment contained herein.

D. Joint and Several Liability. If “you” consists of more than one person or entity,
or a combination thereof, the obligations and liabilities of each such person or entity to us are
joint and several.

E. No waiver. No waiver by any party of any breach or series of breaches or


defaults in performance, shall be deemed to be a waiver of any other breach or default; and no
failure, refusal or neglect of ours to exercise any right, power or option given to us under this
Agreement shall be deem to be a waiver of any right, power or option.

F. Acknowledgments. In addition to those acknowledgments contained in the


Franchise Agreement and incorporated by reference pursuant to Section 12.1 E, above,
Developer and each of its owners expressly acknowledge that:

1) Neither the Developer, any of the owners nor anyone else have received
or relied on (nor have we or anyone else provided) any oral or written: sales, income or other
projections of any kind or nature or any statements, representations, or otherwise which stated
or suggested any level or range of actual or potential sales, costs, income, expenses, profits,
cash flow, or otherwise with respect to any HARAZ COFFEE HOUSE Cafes or Multi-Unit
rights. We cannot reliably predict, forecast or project future performance, revenues, profits or
otherwise of any HARAZ COFFEE HOUSE Cafe or with respect to any Multi-Unit rights. If
any such information, promises, representations and/or warranties has been provided to
Developer, any of the owners or anyone else, they have not been authorized and may not be
relied on; and

2) A complete ready-to-sign copy of this Agreement as signed by


Developer was received by Developer (and each of the owners, as applicable) at least seven (7)
calendar days prior to the earlier of its execution, or the payment of any amounts; and

3) A complete copy of our Franchise Disclosure Document, together with


all exhibits, was received at least fourteen (14) calendar days, or as required by law, prior to
the earlier of Developer (and each of the owners, as applicable) signing this agreement or the
paying of any money.
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Your Initials: __________ __________

G. Notices. All written notices and reports permitted or required to be delivered by


the provisions of this Agreement will be deemed so delivered at the time delivered by hand,
immediately on transmission by electronic system, including e-mail or any similar means, one
(1) business day after being placed in the hands of a commercial courier service for overnight
delivery, or three (3) business days after placement in the United States Mail by Registered or
Certified Mail, Return Receipt Requested, postage prepaid and addressed to us at HARAZ
COFFEE HOUSE FRANCHISING, LLC, at our then current corporate headquarters, to the
attention of the CEO, and to you at the following address: ____________________.

H. Legal Counsel. All parties have obtained the advice of counsel in connection
with entering into this Agreement, understand the nature of this Agreement, and intend to be
bound by its terms.

I. Time of the Essence. For all purposes, time shall be of the essence in the
performance by the parties of their respective obligations stated herein.

By their signatures hereto, including by electronic signature, the parties intend to be bound as
of the Effective Date above.

FRANCHISOR:

HARAZ COFFEE HOUSE FRANCHISING, LLC

By: _______________________

Title: CEO

DEVELOPER (Individual)

Signature Date: ______________________________


Printed Name: ______________________________
Signature: ______________________________

DEVELOPER: (Corp., LLC or Partnership)

Entity Name: ______________________________


By: ______________________________
Date: ______________________________
Title: ______________________________

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EXHIBIT 1.1 – PROTECTED AREA

Note: Boundary lines include only the area within the boundary line and extend only to the
middle of the boundary demarcation (for example, only to the middle of a street or highway).
You have no rights under this Agreement or otherwise with respect to a facility on the other
side of the boundary line, street or highway or otherwise, and no matter how close to such
boundary a facility may be, regardless of the distance from, impact on, or vicinity of, your
HARAZ COFFEE HOUSE Cafes, other outlets or otherwise in any area or market.

Initials ________

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Exhibit 1.2

DEVELOPMENT SCHEDULE

NUMBER OF
YEAR CAFES OPENING DATE

The units in the foregoing list are the “Development Units.”

Initials ________

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STATE ADDENDUMS TO THE MULTI-UNIT DEVELOPMENT AGREEMENT
OF HARAZ COFFEE HOUSE FRANCHISING, LLC

MULTI-STATE ADDENDUM

CALIFORNIA APPENDIX

The registration of this franchise offering by the California Department of Financial


Protection and Innovation does not constitute approval, recommendation, or endorsement
by the commissioner.

The financial performance representation does not reflect the operating expenses or other costs or
expenses that must be deducted from the gross revenue or gross sales figures to obtain your net
income or profit. You should conduct an independent investigation of the costs and expenses you
will in operating your Beef Jerky Outlet franchise. Franchisees or former franchisees, listed in the
Disclosure Document, may be one source of this information.

1. California Business and Professions Code Sections 20000 through 20043 provide rights to
you concerning termination, transfer or non-renewal of a franchise. If the Franchise
Agreement or Multi-Unit Operator Agreement contains provisions that are inconsistent
with the law, the law will control.

2. The Franchise Agreement and Multi-Unit Operator Agreement provide for termination
upon bankruptcy. This provision may not be enforceable under Federal Bankruptcy Law
(11 U.S.C.A. Sec. 101 et seq.).

3. The Franchise Agreement and Multi-Unit Operator Agreement contain covenants not to
compete which extend beyond the termination of the agreements. These provisions may
not be enforceable under California law.

4. Section 31125 of the California Corporation Code requires the franchisor to provide you
with a disclosure document before asking you to agree to a material modification of an
existing franchise.

5. Neither the franchisor, any person or franchise broker in Item 2 of the Disclosure Document
is subject to any currently effective order of any national securities association or national
securities exchange, as defined in the Securities Exchange Act of 1934, 15 U.S.C.A. 79a
et seq., suspending or expelling such persons from membership in such association or
exchange.

6. The Franchise Agreement and Multi-Unit Operator Agreement require binding arbitration.
The arbitration will occur at Michigan with the costs being borne equally by the parties.
Prospective franchisees are encouraged to consult private legal counsel to determine the
applicability of California and federal laws (such as Business and Professions Code Section
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85637426v10
20040.5, Code of Civil Procedure Section 1281, and the Federal Arbitration Act) to any
provisions of a franchise agreement restricting venue to a forum outside the State of
California.

7. The Franchise Agreement and Multi-Unit Operator Agreement require application of the
laws of Michigan. This provision may not be enforceable under California law.

8. You must sign a general release if you renew or transfer your franchise. California
Corporation Code 31512 voids a waiver of your rights under the Franchise Investment Law
(California Corporations Code 31000 through 31516). Business and Professions Code
20010 voids a waiver of your rights under the Franchise Relations Act (Business and
Professions Code 20000 through 20043).

9. THE CALIFORNIA FRANCHISE INVESTMENT LAW REQUIRES THAT A COPY


OF ALL PROPOSED AGREEMENTS RELATING TO THE SALE OF THE
FRANCHISE BE DELIVERED TOGETHER WITH THE DISCLOSURE DOCUMENT.

10. The Franchise Agreement contains a liquidated damages clause. Under California Civil
Code Section 1671, certain liquidated damages clauses are unenforceable.

11. The provision in Section 7 of the Franchise Agreement prohibiting franchisees from
employing or soliciting for employment any current or former employee of Franchisor or
its affiliates is stricken and not enforceable under California law.

12. The Franchise Agreement and Multi-Unit Operator Agreement contain a provision
requiring you to waive your right to punitive ore exemplary damages against the franchisor
or any of its representatives, limiting your recover to actual damages. Under California
Corporations Code section 31512, these provisions are not enforceable in California for
any claims you may have under the California Franchise Investment Law.

13. No statement, questionnaire, or acknowledgment signed or agreed to by a franchisee in


connection with the commencement of the franchise relationship shall have the effect of
(i) waiving any claims under any applicable state franchise law, including fraud in the
inducement, or (ii) disclaiming reliance on any statement made by any franchisor, franchise
seller, or other person acting on behalf of the franchisor. This provision supersedes any
other term of any document executed in connection with the franchise.

14.. OUR WEBSITE, [Link], HAS NOT BEEN REVIEWED OR


APPROVED BY THE CALIFORNIA DEPARTMENT OF FINANCIAL PROTECION AND
INOVATION. ANY COMPLAINTS CONCERNING THE CONTENT OF THIS WEBSITE
MAY BE DIRECTED TO THE CALIFORNIA DEPARTMENT OF FINANCIAL
PROTECTION AND INNOVATION at [Link].

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IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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ADDENDUM REQUIRED BY THE STATE OF ILLINOIS

1. The following item must be included within the Disclosure Document and shall
replace the language that is in the Disclosure Document itself:

Section 4, Jurisdiction and Venue, of the Illinois Franchise Disclosure Act of 1987 (“Act”)
states that “any provision in the franchise agreement which designates jurisdiction or venue in a
forum outside of this State is void with respect to any cause of action which otherwise is
enforceable in this State, provided that a franchise agreement may provide for arbitration in a
forum outside of this State.” This Section of the Act replaces any contradictory language contained
in the Franchise Agreement and Multi-Unit Operator Agreement.

2. Illinois law governs the Franchise Agreement and Multi-Unit Operator Agreement.

3. Any releases and/or waivers that we request you to sign must conform with Section
41, Waivers Void, of the Illinois Franchise Disclosure Act of 1987 which states that “any
condition, stipulation, or provision purporting to bind any person acquiring any franchise to waive
compliance with any provision of this Act or any other law of this State is void. This Section shall
not prevent any person from entering into a settlement agreement or executing a general release
regarding potential or actual lawsuit filed under any of the provisions of this Act, nor shall it
prevent the arbitration of any claim pursuant to the provisions of Title 9 of the United States Code.”

4. The Franchise Agreement and Multi-Unit Operator Agreement are amended to


comply with Section 27, Periods of Limitation, of the Act to allow any and all claims and actions
arising out of or relating to these Agreements, the relationship of Franchisor and Franchisee and/or
Multi-Unit Operator, or your operation of the Franchise brought by you against us shall be
commenced within 3 years from the occurrence of the facts giving rise to such claim or action,
within 1 year after you become aware of the facts or circumstances indicating you may have a
claim for relief, or 90 days after delivery to you of a written notice disclosing the violation, or such
claim or action will be barred.

5. Item 17(g) of the Disclosure Document, Article 14 of the Franchise Agreement and
Section 7 of the Multi-Unit Operator Agreement are amended by changing the time frame to cure
defaults, excluding defaults for safety or security issues, to 30 days.

6. In recognition of the requirements of the Illinois Franchise Disclosure Act, the Franchise
Agreement for HARAZ COFFEE HOUSE FRANCHISING, LLC is amended as follows:

A. The conditions under which you can be terminated and your rights on non-
renewal may be affected by Illinois law, 815 ILCS 705/19 and 705/20.

B. The Illinois law will govern any franchise agreement if: (a) it applies to a
franchise located in Illinois; or (b) a franchisee who resides in Illinois.

C. The franchise agreement will become effective on its acceptance and


signing by us. The franchise agreement will be interpreted and construed under
the Illinois Franchise Disclosure Act (“Act”) or the United States Trademark Act
of 1946 (Lanham Act, 15 U.S.C., Sections 1051 et seq.). Under Illinois law, a
franchise agreement may not provide for a choice of law of any state other than

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85637426v10
Illinois. Accordingly, Items 17(v) and (w) are amended to state “Illinois choice
of law and forum.”

D. Any releases and/or waivers that the Franchisor requests the Franchisee to
sign must conform with Section 41 of the Act.

E. Section 17.8 is amended as follows: “Notwithstanding the foregoing,


nothing in the franchise agreement is intended to disclaim the express
representations made in the Franchise Disclosure Document.”.

Any condition, stipulation, or provision purporting to bind any person acquiring a franchise
to waive compliance with any provision of the Illinois Franchise Disclosure Act or any other law
of Illinois is void. 815 ILCS 705/41 (West 2010).

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed


and delivered this Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
ADDENDUM REQUIRED BY THE STATE OF INDIANA

1. To be added to Item 3 of the Disclosure Document, is the following statement:

There are presently no arbitration proceedings to which the Franchisor is a party.

2. Item 17 of the Disclosure Document is amended to reflect the requirement under


Indiana Code 23-2-2.7-1 (9), which states that any post term non-compete covenant must not
extend beyond the franchisee’s designated territory.

3. Item 17 is amended to state that this is subject to Indiana Code 23-2-2.7-1 (10).

4. Under Indiana Code 23-2-2.7-1 (10), jurisdiction and venue must be in Indiana if
the franchisee so requests. This amends Article 17 of the Franchise Agreement and Section 12 of
the Multi-Unit Operator Agreement.

5. Under Indiana Code 23-2-2.7-1 (10), franchisee may not agree to waive any
claims or rights.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered
this Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
ADDENDUM REQUIRED BY THE STATE OF MARYLAND

This will serve as the State Addendum for the State of Maryland for HARAZ COFFEE
HOUSE FRANCHISING, LLC’s Franchise Disclosure Document and for its Franchise and Multi-
Unit Operator Agreements. The amendments to the Franchise and Multi-Unit Operator
Agreements included in this addendum have been agreed to by the parties.

1. Item 17 of the Disclosure Document is amended to state that the general release
required as a condition of renewal, sale and/or assignment/transfer shall not apply to any liability
under the Maryland Franchise Registration and Disclosure Law.

2. Item 17 of the Disclosure Document is amended to state that a franchisee may bring
a lawsuit in Maryland for claims arising under the Maryland Franchise Registration and Disclosure
Law.

3. Item 17 of the Disclosure Document is amended to state that any claims arising
under the Maryland Franchise Registration and Disclosure Law must be brought within three years
after the grant of the franchise.

4. Item 17 of the Disclosure Document is amended to state that the provisions in the
Franchise Agreement and Multi-Unit Operator Agreement which provide for termination upon
bankruptcy of the franchisee/multi-unit operator may not be enforceable under federal bankruptcy
law (11 U.S.C. Section 101 et seq.).

5. The appropriate sections of the Franchise Agreement and Multi-Unit Operator


Agreement are amended to permit a franchisee to bring a lawsuit in Maryland for claims arising
under the Maryland Franchise Registration and Disclosure Law.

6. The appropriate sections of the Franchise Agreement and Multi-Unit Operator


Agreement are amended to state that any claims arising under the Maryland Franchise Registration
and Disclosure Law must be brought within three years after the grant of the franchise.

7. The appropriate sections of the Reservation Agreement, Franchise Agreement and


Multi-Unit Operator Agreement are amended to state that the general release required as a
condition of refund, renewal, sale and/or assignment/ transfer shall not apply to any liability under
the Maryland Franchise Registration and Disclosure Law.

8. The Franchise Agreement, Multi-Unit Operator Agreement and Franchisee


Disclosure Acknowledgment Statement are amended to include the following statement: “All
representations requiring prospective franchisees to assent to a release, estoppel or waiver of
liability are not intended to nor shall they act as a release, estoppel or waiver of any liability
incurred under the Maryland Franchise Registration and Disclosure Law.”

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85637426v10
IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
DISCLOSURE REQUIRED BY THE STATE OF MICHIGAN

THE STATE OF MICHIGAN PROHIBITS CERTAIN UNFAIR PROVISIONS


THAT ARE SOMETIMES IN FRANCHISE DOCUMENTS. IF ANY OF THE
FOLLOWING PROVISIONS ARE IN THESE FRANCHISE DOCUMENTS, THE
PROVISIONS ARE VOID AND CANNOT BE ENFORCED AGAINST YOU:

(a) A prohibition on the right of a franchisee to join an association of franchises.

(b) A requirement that a franchisee assent to a release, assignment, novation, waiver or


estoppel which deprives a franchisee of rights and protections provided in this act. This shall not
preclude a franchisee, after entering into a franchise agreement, from settling any and all claims.

(c) A provision that permits a franchisor to terminate a franchise prior to the expiration
of its term except for good cause. Good cause shall include the failure of the franchisee to comply
with any lawful provision of the franchise agreement and to cure such failure after being given
written notice thereof and a reasonable opportunity, which in no event need be more than thirty
(30) days, to cure such failure.

(d) A provision that permits a franchisor to refuse to renew a franchise without fairly
compensating the franchisee by repurchase or other means for the fair market value at the time of
expiration of the franchisee’s inventory, supplies, equipment, fixtures and furnishings.
Personalized materials which have no value to the franchisor and inventory, supplies, equipment,
fixtures and furnishings not reasonably required in the conduct of the franchise business are not
subject to compensation. This subsection applies only if: (i) the term of the franchise is less than
five (5) years, and (ii) the franchisee is prohibited by the franchise or other agreement from
continuing to conduct substantially the same business under another trademark, service mark, trade
name, logotype, advertising or other commercial symbol in the same area subsequent to the
expiration of the franchise or the franchisee does not receive at least six (6) months’ advance notice
of franchisor’s intent not to renew the franchise.

(e) A provision that permits the franchisor to refuse to renew a franchise on terms
generally available to other franchisees of the same class or type under similar circumstances. This
section does not require a renewal provision.

(f) A provision requiring that arbitration or litigation be conducted outside this state.
This shall not preclude the franchisee from entering into an agreement, at the time of arbitration,
to conduct arbitration at a location outside this state.

(g) A provision which permits a franchisor to refuse to permit a transfer of ownership


of a franchise, except for good cause. This subdivision does not prevent a franchisor from
exercising a right of first refusal to purchase the franchise. Good cause shall include, but is not
limited to:

(i) Failure of the proposed transferee to meet the franchisor’s then-current


reasonable qualifications or standards.

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85637426v10
(ii) The fact that the proposed transferee is a competitor of the franchisor or
subfranchisor.

(iii) The unwillingness of the proposed transferee to agree in writing to comply


with all lawful obligations.

(iv) The failure of the franchisee or proposed transferee to pay any sums owing
to the franchisor or to cure any default in the franchise agreement existing at the time of the
proposed transfer.

(h) A provision that requires the franchisee to resell to the franchisor items that are not
uniquely identified with the franchisor. This subdivision does not prohibit a provision that grants
to a franchisor a right of first refusal to purchase the assets of a franchise on the same terms and
conditions as a bona fide third party willing and able to purchase those assets, nor does this
subdivision prohibit a provision that grants the franchisor the right to acquire the assets of a
franchise for the market or appraised value of such assets if the franchisee has breached the lawful
provisions of the franchise agreement and has failed to cure the breach in the manner provided in
subdivision (c).

(i) A provision which permits the franchisor to directly or indirectly convey, assign or
otherwise transfer its obligations to fulfill contractual obligations to the franchisee unless provision
has been made for providing the required contractual services.

THE FACT THAT THERE IS A NOTICE OF THIS OFFERING ON FILE WITH


THE ATTORNEY GENERAL DOES NOT CONSTITUTE APPROVAL,
RECOMMENDATION OR ENDORSEMENT BY THE ATTORNEY GENERAL.

If the franchisor’s most recent financial statements are unaudited and show a net worth of
less than $100,000, franchisee has the right to request an escrow arrangement.

Any questions regarding this notice should be directed to:

Consumer Protection Division


Attn: Marilyn McEwen
525 W. Ottawa Street, 6th Floor
Lansing, Michigan 48933
(517) 373-7117

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85637426v10
ADDENDUM REQUIRED BY THE STATE OF MINNESOTA

This addendum to effectively amends and revises the Disclosure Document and Franchise
Agreement and Multi-Unit Operator Agreement as follows:

1. Item 13 of the Disclosure Document and Article 6 of the Franchise Agreement are
amended by the addition of the following language to the original language that appears therein:

“In accordance with applicable requirements of Minnesota law, Franchisor shall protect
Franchisee’s right to use the trademarks, service marks, trade names, logotypes or other
commercial symbols and/or shall indemnify Franchise from any loss, costs or expenses
arising out of any claim, suit or demand regarding such use.”

2. Item 17 of the Disclosure Document and Articles 12 and 14 of the Franchise


Agreement are amended by the addition of the following language to the original language that
appears therein:

“With respect to franchises governed by Minnesota law, the franchisor will comply with
Minnesota Statutes Sec. 80C.14, Subds.3, 4 and 5, which require (except in certain
specified cases) that a franchisee be given 90 days’ notice of termination (with 60 days to
cure) and 180 days’ notice for non-renewal of the franchise agreement and that consent to
the transfer of the franchise will not be unreasonably withheld.”

3. Item 17 of the Disclosure Document, Article 16 of the Franchise Agreement and


Section 12 of the Multi-Unit Operator Agreement are amended by the addition of the following
language to amend the Governing Law, Jurisdiction and Venue, and Choice of Forum sections:

“Minn. Stat. Sec. 80C.21 and Rule 2860.4400(J) prohibit the franchisor from requiring
litigation to be conducted outside Minnesota, requiring waiver of a jury trial, or requiring
the franchisee to consent to liquidated damages, termination penalties or judgment notes.
In addition, nothing in the Franchise Disclosure Document or agreements can abrogate or
reduce any of the franchisee’s rights as provided for in Minnesota Statutes, Chapter 80C,
or franchisee’s rights to any procedure, forum, or remedies provided for by the laws of the
jurisdiction.”

4. Item 17 of the Disclosure Document, Articles 12 and 13 of the Franchise


Agreement and Section 11 of the Multi-Unit Operator Agreement are amended by the addition of
the following language to the original language that appears therein:

“Minn. Rule 2860.4400D prohibits us from requiring you to assent to a general release.”

5. Any reference to liquidated damages in the Franchise Agreement is hereby deleted


in accordance with Minn. Rule 2860.4400J which prohibits requiring you to consent to liquidated
damages.

6. Article 16 of the Franchise Agreement and Section 12 of the Multi-Unit Operator


Agreement hereby amended to comply with Minn. Rule 2860.4400J which prohibits waiver of a
jury trial.
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85637426v10
7. Article 16 of the Franchise Agreement and Section 12 of the Multi-Unit Operator
Agreement regarding Limitations of Claims is hereby amended to comply with Minn. Stat.
§80C.17, Subd. 5.

8. Item 6, Insufficient Fund Fees: NSF fees are governed by Minnesota Statute
604.113; which puts a cap of $30 on an NSF check. This applies to everyone in Minnesota who
accepts checks except banks.

9. Under Minn. Rule 2860.440J, the franchisee cannot consent to the franchisor
obtaining injunctive relief. The franchisor may seek injunctive relief. A court will determine if a
bond is required. The appropriate sections of the Franchise Agreement and Multi-Unit Operator
Agreement are hereby amended accordingly.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
ADDENDUM REQUIRED BY THE DEPARTMENT OF LAW OF THE STATE OF
NEW YORK

The following Items are required to be included within the Disclosure Document and shall
be deemed to supersede the language in the Disclosure Document itself:

1. The following information is added to the cover page of the Franchise Disclosure
Document:

INFORMATION COMPARING FRANCHISORS IS AVAILABLE. CALL THE


STATE ADMINISTRATORS LISTED IN EXHIBIT A OR YOUR PUBLIC
LIBRARY FOR SOURCES OF INFORMATION. REGISTRATION OF THIS
FRANCHISE BY NEW YORK STATE DOES NOT MEAN THAT NEW YORK
STATE RECOMMENDS IT OR HAS VERIFIED THE INFORMATION IN THIS
FRANCHISE DISCLOSURE DOCUMENT. IF YOU LEARN THAT
ANYTHING IN THE FRANCHISE DISCLOSURE DOCUMENT IS UNTRUE,
CONTACT THE FEDERAL TRADE COMMISSION AND NEW YORK STATE
DEPARTMENT OF LAW, BUREAU OF INVESTOR PROTECTION AND
SECURITIES, 120 BROADWAY, 23RD FLOOR, NEW YORK, NEW YORK
10271. THE FRANCHISOR MAY, IF IT CHOOSES, NEGOTIATE WITH YOU
ABOUT ITEMS COVERED IN THE FRANCHISE DISCLOSURE DOCUMENT.
HOWEVER, THE FRANCHISOR CANNOT USE THE NEGOTIATING
PROCESS TO PREVAIL UPON A PROSPECTIVE FRANCHISEE TO ACCEPT
TERMS WHICH ARE LESS FAVORABLE THAN THOSE SET FORTH IN
THIS FRANCHISE DISCLOSURE DOCUMENT.

2. The following is added at the end of Item 3:

Except as provided above, with regard to the franchisor, its predecessor, a person
identified in Item 2, or an affiliate offering franchises under the franchisor’s
principal trademark:

A. No such party has an administrative, criminal or civil action pending against


that person alleging: a felony, a violation of a franchise, antitrust, or securities law,
fraud, embezzlement, fraudulent conversion, misappropriation of property, unfair
or deceptive practices, or comparable civil or misdemeanor allegations.

B. No such party has pending actions, other than routine litigation incidental to
the business, which are significant in the context of the number of franchisees and
the size, nature or financial condition of the franchise system or its business
operations.

C. No such party has been convicted of a felony or pleaded nolo contendere to


a felony charge or, within the 10 year period immediately preceding the application
for registration, has been convicted of or pleaded nolo contendere to a misdemeanor
charge or has been the subject of a civil action alleging: violation of a franchise,
antifraud, or securities law; fraud; embezzlement; fraudulent conversion or

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85637426v10
misappropriation of property; or unfair or deceptive practices or comparable
allegations.

D. No such party is subject to a currently effective injunctive or restrictive order


or decree relating to the franchise, or under a Federal, State, or Canadian franchise,
securities, antitrust, trade regulation or trade practice law, resulting from a
concluded or pending action or proceeding brought by a public agency; or is subject
to any currently effective order of any national securities association or national
securities exchange, as defined in the Securities and Exchange Act of 1934,
suspending or expelling such person from membership in such association or
exchange; or is subject to a currently effective injunctive or restrictive order relating
to any other business activity as a result of an action brought by a public agency or
department, including, without limitation, actions affecting a license as a real estate
broker or sales agent.

3. The following is added to the end of Item 4:

Neither the franchisor, its affiliate, its predecessor, officers, or general partner
during the 10-year period immediately before the date of the offering circular: (a)
filed as debtor (or had filed against it) a petition to start an action under the U.S.
Bankruptcy Code; (b) obtained a discharge of its debts under the bankruptcy code;
or (c) was a principal officer of a company or a general partner in a partnership that
either filed as a debtor (or had filed against it) a petition to start an action under the
U.S. Bankruptcy Code or that obtained a discharge of its debts under the U.S.
Bankruptcy Code during or within 1 year after that officer or general partner of the
franchisor held this position in the company or partnership.

4. The following is added to the end of Item 5:

The initial franchise fee constitutes part of our general operating funds and will be used as
such in our discretion.

5. The following is added to the end of the “Summary” sections of Item 17(c), titled
“Requirements for franchisee to renew or extend,” and Item 17(m), entitled “Conditions for
franchisor approval of transfer”:

However, to the extent required by applicable law, all rights you enjoy and any
causes of action arising in your favor from the provisions of Article 33 of the
General Business Law of the State of New York and the regulations issued
thereunder shall remain in force; it being the intent of this proviso that the non-
waiver provisions of General Business Law Sections 687.4 and 687.5 be satisfied.

6. The following language replaces the “Summary” section of Item 17(d), titled
“Termination by franchisee”:

You may terminate the agreement on any grounds available by law.

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85637426v10
7. The following is added to the end of the “Summary” section of Item 17(j), titled
“Assignment of contract by franchisor”:

However, no assignment will be made except to an assignee who in good faith and
judgment of the franchisor, is willing and financially able to assume the franchisor’s
obligations under the Franchise Agreement.

8. The following is added to the end of the “Summary” sections of Item 17(v), titled
“Choice of forum”, and Item 17(w), titled “Choice of law”:

The foregoing choice of law should not be considered a waiver of any right
conferred upon the franchisor or upon the franchisee by Article 33 of the General
Business Law of the State of New York.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
ADDENDUM REQUIRED BY THE STATE OF NORTH DAKOTA

This addendum to the Disclosure Document, Franchise Agreement and Multi-Unit


Operator Agreement effectively amends and revises said documents as follows:

1. Item 17(c) of the Disclosure Document, Article 3 and 13 of the Franchise


Agreement and Section 11 of the Multi-Unit Operator Agreement are hereby amended to indicate
that a franchisee shall not be required to sign a general release.

2. Covenants not to compete are generally considered unenforceable in the State of


North Dakota, in accordance with Section 51-19-09 of the North Dakota Franchise Investment
Law. Item 17(r) of the Disclosure Document, Article 12 of the Franchise Agreement and of the
Multi-Unit Operator Agreement are amended accordingly.

3. Item 6 and Item 17(i) of the Disclosure Document and Article 15 of the Franchise
Agreement requires the franchisee to consent to termination or liquidated damages. Since the
Commissioner has determined this to be unfair, unjust and inequitable within the intent of Section
51-19-09 of the North Dakota Franchise Investment Law, these provisions are hereby deleted in
each place they appear in the Disclosure Document and Franchise Agreement used in North
Dakota.

4. Item 17(u) of the Disclosure Document, Article 16 of the Franchise Agreement and
Section 12 of the Multi-Unit Operator Agreement are amended to provide that arbitration shall be
held at a site that is agreeable to all parties.

5. Item 17(v) of the Disclosure Document and the provisions of Article 16 of the
Franchise Agreement and Section 12 of the Multi-Unit Operator Agreement and which require
jurisdiction of courts in Michigan are deleted.

6. Item 17(w) of the Disclosure Document, Article 17 of the Franchise Agreement and
Section 12 of the Multi-Unit Operator Agreement are amended to indicate that the agreements are
to be construed according to the laws of the State of North Dakota.

7. Apart from civil liability as set forth in Section 51-19-12 N.D.C.C., which is limited
to violations of the North Dakota Franchise Investment Law (registration and fraud), the liability
of the franchisor to a franchisee is based largely on contract law. Despite the fact that those
provisions are not contained in the franchise investment law, those provisions contain substantive
rights intended to be afforded to North Dakota residents. Therefore, North Dakota franchisees will
not be required to waive their rights under North Dakota law.

8. The provisions of Article 12 of the Franchise Agreement and Section 17 of the


Multi-Unit Operator Agreement which require a franchisee to consent to (1) a waiver of trial by
jury and (2) a waiver of exemplary and punitive damages is contrary to Section 51-19-09 of the
North Dakota Franchise Investment Law and are hereby deleted.

9. The provisions of Article 17 of the Franchise Agreement and Section 17 of the


Multi-Unit Operator Agreement which require a franchisee to consent to a limitation of claims are
hereby amended to state that the statute of limitations under North Dakota law applies.
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85637426v10
IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
ADDENDUM REQUIRED BY THE STATE OF RHODE ISLAND

The following amends Item 17 and is required to be included within the Disclosure
Document and shall be deemed to supersede the language in the Disclosure Document itself:

Section 19-28.1-14 of the Rhode Island Franchise Investment Act provides that:

“A provision in a franchise agreement restricting jurisdiction or venue to a forum outside


of this state or requiring the application of the laws of another state is void with respect to
a claim otherwise enforceable under this Act.”

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
ADDENDUM REQUIRED BY THE COMMONWEALTH OF VIRGINIA

In recognition of the restrictions contained in Section 13.1-564 of the Virginia Retail


Franchising Act, the Franchise Disclosure Document for HARAZ COFFEE HOUSE
FRANCHISING, LLC for use in the Commonwealth of Virginia shall be amended as follows:

1. Additional Disclosure: The following statements are added to Item 17.h:

Pursuant to Section 13.1-564 of the Virginia Retail Franchising Act, it is unlawful for a
franchisor to cancel a franchise without reasonable cause. If any grounds for default or
termination stated in the franchise agreement and development agreement does not
constitute “reasonable cause,” as that the term may be defined in the Virginia Retail
Franchising Act or the laws of Virginia, the provision may not be enforceable.

Pursuant to Section 13.1-564 of the Virginia Retail Franchising Act, it is unlawful for a
franchisor to use undue influence to induce a franchisee to surrender any right given to him
under the franchise. If any provision of the Franchise Agreement involves the use of undue
influence by the franchisor to induce a franchisee to surrender any rights given to him under
the franchise, that provision may not be enforceable.

IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered this
Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

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85637426v10
WASHINGTON ADDENDUM TO THE FRANCHISE AGREEMENT,
FRANCHISEE DISCLOSURE ACKNOWLEDGMENT STATEMENT AND
RELATED AGREEMENTS

In the event of a conflict of laws, the provisions of the Washington Franchise


Investment Protection Act, Chapter 19.100 RCW will prevail.

RCW 19.100.180 may supersede the franchise agreement in your relationship with the
franchisor including the areas of termination and renewal of your franchise. There may also be
court decisions which may supersede the franchise agreement in your relationship with the
franchisor including the areas of termination and renewal of your franchise.

In any arbitration or mediation involving a franchise purchased in Washington, the arbitration


or mediation site will be either in the state of Washington, or in a place mutually agreed upon
at the time of the arbitration or mediation, or as determined by the arbitrator or mediator at the
time of arbitration or mediation. In addition, if litigation is not precluded by the franchise
agreement, a franchisee may bring an action or proceeding arising out of or in connection with
the sale of franchises, or a violation of the Washington Franchise Investment Protection Act,
in Washington.

A release or waiver of rights executed by a franchisee may not include rights under the
Washington Franchise Investment Protection Act or any rule or order thereunder except when
executed pursuant to a negotiated settlement after the agreement is in effect and where the
parties are represented by independent counsel. Provisions such as those which unreasonably
restrict or limit the statute of limitations period for claims under the Act, or rights or remedies
under the Act such as a right to a jury trial, may not be enforceable.

Transfer fees are collectable to the extent that they reflect the franchisor’s reasonable estimated
or actual costs in effecting a transfer.

Pursuant to RCW 49.62.020, a noncompetition covenant is void and unenforceable against an


employee, including an employee of a franchisee, unless the employee’s earnings from the
party seeking enforcement, when annualized, exceed $100,000 per year (an amount that will
be adjusted annually for inflation). In addition, a noncompetition covenant is void and
unenforceable against an independent contractor of a franchisee under RCW 49.62.030 unless
the independent contractor’s earnings from the party seeking enforcement, when annualized,
exceed $250,000 per year (an amount that will be adjusted annually for inflation). As a result,
any provisions contained in the franchise agreement or elsewhere that conflict with these
limitations are void and unenforceable in Washington.

RCW 49.62.060 prohibits a franchisor from restricting, restraining, or prohibiting a franchisee


from (i) soliciting or hiring any employee of a franchisee of the same franchisor or (ii) soliciting
or hiring any employee of the franchisor. As a result, any such provisions contained in the
franchise agreement or elsewhere are void and unenforceable in Washington.

Error! Unknown document property name.

85637426v10
IN WITNESS WHEREOF, the parties hereto have duly executed, sealed and delivered
this Addendum dated _______________________.

HARAZ COFFEE HOUSE FRANCHISING, LLC

By:
Name:
Title:

FRANCHISEE:

By:
Name:
Title:

Error! Unknown document property name.

85637426v10
ATTACHMENT 1 TO THE
HARAZ COFFEE HOUSE FRANCHISING, LLC
MULTI-UNIT DEVELOPMENT AGREEMENT

GUARANTY AND ASSUMPTION OF MULTI-UNIT DEVELOPER OBLIGATIONS

Error! Unknown document property name.

85637426v10
GUARANTY AND ASSUMPTION OF
MULTI-UNIT DEVELOPER’S OBLIGATIONS

THIS GUARANTY AND ASSUMPTION OF OBLIGATIONS (“GUARANTY”) IS


GIVEN THIS _____ day of _______________, 20___, by (the “Guarantor”).

In consideration of, and as an inducement to, the execution of that certain Multi-Unit
Development Agreement of even date (the “Agreement”) by HARAZ COFFEE HOUSE
FRANCHISING, LLC (the “Franchisor”), and _________________ (“Multi-Unit Developer”),
each of the undersigned hereby personally and unconditionally (a) guarantees to Franchisor, and
its successor and assigns, for the term of the Agreement and as provided in the Agreement, that
Multi-Unit Developer shall punctually pay and perform each and every undertaking, agreement
and covenant set forth in the Agreement and (b) agrees to be personally bound by, and personally
liable for the breach of, each and every provision in the Agreement, both monetary obligations and
obligations to take or refrain from taking specific actions or to engage or refrain from engaging in
specific activities.

Each of the undersigned waives: (1) acceptance and notice of acceptance by Franchisor of
the foregoing undertakings; (2) notice of demand for payment of any indebtedness or
nonperformance of any obligations guaranteed; (3) protest and notice of default to any party with
respect to the indebtedness or nonperformance of any obligations guaranteed; (4) any right he or
she may have to require that an action be brought against Multi-Unit Developer or any other person
as a condition of liability. Each of the undersigned consents and agrees that: (1) his or her direct
and immediate liability under this Guaranty shall be joint and several; (2) he or she shall render
any payment or performance required under the Agreement upon demand if Multi-Unit Developer
fails or refuses punctually to do so; (3) liability shall not be contingent or conditioned upon pursuit
by Franchisor of any remedies against Multi-Unit Developer or any other person; (4) liability shall
not be diminished, relieved or otherwise affected by any extension of time, credit or other
indulgence which Franchisor may grant to Multi-Unit Developer or to any other person, including
the acceptance of any partial payment or performance, or the compromise or release of any claims,
none of which shall in any way modify or amend this Guaranty, which shall be continuing and
irrevocable during the term of the Agreement; and (5) Guarantor is bound by the restrictive
covenants, confidentiality provisions, and indemnification provisions contained in the Agreement.

Each of the undersigned Guarantors represents and warrants that, if no signature appears
below for such Guarantor’s spouse, such Guarantor is either not married or, if married; is a resident
of a state which does not require the consent of both spouses to encumber the assets of a marital
estate.

Guarantor hereby consents and agrees that:

(a) Guarantor’s liability under this undertaking shall be direct, immediate, and
independent of the liability of, and shall be joint and several with, Multi-Unit Developer and the
other owners of Multi-Unit Developer;

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(b) Guarantor shall render any payment or performance required under the Agreement
upon demand if Multi-Unit Developer fails or refuses punctually to do so;

(c) This undertaking will continue unchanged by the occurrence of any bankruptcy
with respect to Multi-Unit Developer or any assignee or successor of Multi-Unit Developer or by
any abandonment of the Agreement by a trustee of Multi-Unit Developer. Neither the Guarantor’s
obligations to make payment or render performance in accordance with the terms of this
undertaking nor any remedy for enforcement shall be impaired, modified, changed, released or
limited in any manner whatsoever by any impairment, modification, change, release or limitation
of the liability of Multi-Unit Developer or its estate in bankruptcy or of any remedy for
enforcement, resulting from the operation of any present or future provision of the U.S. Bankruptcy
Act or other statute, or from the decision of any court or agency;

(d) Franchisor may proceed against Guarantor and Multi-Unit Developer jointly and
severally, or Franchisor may, at its option, proceed against Guarantor, without having commenced
any action, or having obtained any judgment against Multi-Unit Developer. Guarantor hereby
waives the defense of the statute of limitations in any action hereunder or for the collection of any
indebtedness or the performance of any obligation hereby guaranteed; and

(e) Guarantor agrees to pay all reasonable attorneys’ fees and all costs and other
expenses incurred in any collection or attempt to collect amounts due pursuant to this undertaking
or any negotiations relative to the obligations hereby guaranteed or in enforcing this undertaking
against Guarantor.

Each Guarantor, (a) agrees that any action, suit or proceeding by such party seeking any
relief whatsoever arising out of, relating to and/or in connection with this Agreement and any
dispute(s) by and between the parties shall be brought, prosecuted and enforced solely in the
Oakland County Circuit Court, except for those claims or actions which must be filed, prosecuted
and/or enforced in a federal court and in such event any such action must be filed, prosecuted and
enforced solely and exclusively in the U.S. District Court for the Eastern District of Michigan, (b)
agrees to submit to the sole and exclusive jurisdiction of such courts for purposes of all actions,
suits and/or proceedings arising out of, relating to and/or in connection with this Agreement, and/or
any disputes(s) by and between the parties, (c) waives and agrees not to assert any objection that
it may now or hereafter have to the venue of any such action, suit and/or proceeding brought in
such a court or any claim that any such action, suit or proceeding brought in such a court has been
brought in an inconvenient forum, (d) waives any right to transfer or remove and agrees not to
transfer or remove any action, suit or proceeding originally brought in the Oakland County Circuit
Court to the U.S. District Court for the Eastern District of Michigan and/or to any other federal or
state court regardless of where located; and further waives any right to transfer and agrees not to
transfer or seek to transfer any suit, proceeding or action from the U.S. District Court for the
Eastern District of Michigan to any other federal court, (e) agrees that a final judgment in any such
action, suit or proceeding shall be final and conclusive and may be enforced in other jurisdictions
by suit on the judgment or in any other manner provided by applicable Law, and (f) agrees that
service of process in any such action shall be in accordance with the laws of the State of Michigan
or by registered mail, return receipt requested. Notwithstanding the foregoing, Franchisor, in its

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85637426v10
sole and absolute discretion, may file any action that includes a claim for injunctive relief in or
near the location where Franchise is located.

IN WITNESS WHEREOF, each of the undersigned has affixed his signature on the same day
and year as the Agreement was executed.

GUARANTOR(S):

Signature: Signature:
____________________________ ____________________________

Print Name: Print Name:_______________________


__________________________

Signature: Signature:
____________________________ ____________________________

Print Name: Print Name: ________________________


__________________________

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The undersigned, as the spouse of the Guarantor indicated below, acknowledges and consents to
the guaranty given herein by his/her spouse. Such consent also serves to bind the assets of the
marital estate to Guarantor’s performance of this Guaranty.

____________________________________ ____________________________________
Name of Guarantor Name of Guarantor

____________________________________ ____________________________________
Name of Guarantor’s Spouse Name of Guarantor’s Spouse

____________________________________ ____________________________________
Signature of Guarantor’s Spouse Signature of Guarantor’s Spouse

____________________________________ ____________________________________
Name of Guarantor Name of Guarantor

____________________________________ ____________________________________
Name of Guarantor’s Spouse Name of Guarantor’s Spouse

____________________________________ ____________________________________
Signature of Guarantor’s Spouse Signature of Guarantor’s Spouse

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EXHIBIT D

JOINT AND SEVERAL UNCONDITIONAL GUARANTY

This Joint and Several Unconditional Guaranty (this “Guaranty”) dated as of ___________, 20__,
is made by ____________________, an individual residing in the State of _______ and
______________________, an individual residing in the State of _________ (and each additional
individual whose signature appears at the end of this Guaranty under the heading “Guarantors”)
(collectively referred to herein as the “Guarantors”), in favor of HARAZ COFFEE HOUSE
FRANCHISING LLC, a Michigan limited liability (“HARAZ COFFEE HOUSE ” or
“Franchisor”), and is executed with respect to that certain HARAZ COFFEE HOUSE Franchise
Agreement (the “Franchise Agreement”) of even date herewith between Franchisor and
___________________________, having a business address of ___________________(referred
to herein as “Franchisee”).

RECITALS:

A. Franchisee and HARAZ COFFEE HOUSE are prepared to execute the Franchise
Agreement, and, as an inducement to HARAZ COFFEE HOUSE to enter into the Franchise
Agreement, each of the Guarantors has agreed to guarantee the performance of all obligations of
Franchisee and to abide by the terms set forth by the Franchise Agreement and any other
agreements (the “Other Agreements”) executed between Franchisee and HARAZ COFFEE
HOUSE now or in the future (collectively, the “Obligations”) and to execute this Guaranty; and

B. Each Guarantor, individually, will directly benefit from the agreement by HARAZ
COFFEE HOUSE to enter into the Franchise Agreement and any Other Agreements with
Franchisee.

NOW, THEREFORE, in consideration of the foregoing, the execution of the Franchise Agreement
and Other Agreements and other good and valuable consideration, the receipt and sufficiency of
which are acknowledged, and intending to be legally bound, the Guarantors, and each of them,
agree as follows:

Section 1: Statement of Guaranty. The Guarantors, and each of them, jointly and severally,
unconditionally, absolutely and irrevocably guarantee prompt and satisfactory performance of the
Obligations provided by the Franchise Agreement and Other Agreements in accordance with all
its terms and conditions, and all renewals, extensions, modifications and amendments of the
Franchise Agreement. If Franchisee defaults in performance of its Obligations under the Franchise
Agreement according to its terms and conditions, the Guarantors, and each of them, jointly and
severally, irrevocably and unconditionally agree that they are each liable to HARAZ COFFEE
HOUSE as primary obligors for the full payment and performance of the Obligations and all
damages, costs, and expenses that HARAZ COFFEE HOUSE is entitled to recover from
Franchisee by reason of such default.

Section 2: Payment. The Guarantors, and each of them, jointly and severally, agree that, if any
of the Obligations requiring payment to HARAZ COFFEE HOUSE of sums of money are not

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85637426v10
punctually paid to HARAZ COFFEE HOUSE when such amounts are due according to the terms
of the Franchise Agreement and/or the Other Agreements, the Guarantors, and each of them, shall,
immediately upon demand by HARAZ COFFEE HOUSE and without any other notice
whatsoever, pay the amount due to HARAZ COFFEE HOUSE at the address listed in the
Franchise Agreement or at such other address as HARAZ COFFEE HOUSE may notify the
Guarantors in writing. It shall not be necessary for HARAZ COFFEE HOUSE , and HARAZ
COFFEE HOUSE shall not be required in order to enforce such payment by any of the Guarantors,
first to institute suit or exhaust its remedies against Franchisee or others liable for such amount.
HARAZ COFFEE HOUSE shall not be required to mitigate damages or take any other action to
reduce, collect or enforce the Obligations. No setoff, counterclaim, reduction or diminution of any
Obligation, or any defense of any kind or nature that any of the Guarantors has or may have against
Franchisee or HARAZ COFFEE HOUSE shall be available under this Guaranty to such
Guarantor. No payment by any of the Guarantors shall discharge the liability of such Guarantor
hereunder until all Obligations have been satisfied in full.

Section 3: Duration and Requirement to Keep Contact Information Current. This Guaranty
shall continue in force until all Obligations under the Franchise Agreement and the Other
Agreements have been satisfied or until Franchisee’s liability to HARAZ COFFEE HOUSE under
the Franchise Agreement has been completely discharged, whichever occurs first. The Guarantors,
and each of them, agree to provide written updated contact information to HARAZ COFFEE
HOUSE within thirty (30) days of any change. The Guarantors, and each of them, shall not be
discharged from liability under the Guaranty as long as any claim by HARAZ COFFEE HOUSE
against Franchisee remains outstanding.

Section 4: Joint and Several Liability. The Guarantors, and each of them, shall be jointly and
severally liable for all Obligations under this Guaranty. This Guaranty may be enforced against
any of the Guarantors separately or against all Guarantors jointly.

Section 5: Waivers and Consents. The Guarantors, and each of them, hereby: (a) assent to all
terms and agreements made by Franchisee with HARAZ COFFEE HOUSE either before or after
the date of this Guaranty; and (b) consent that HARAZ COFFEE HOUSE may without in any
manner impairing its rights or the obligations of the Guarantors hereunder: (1) waive or delay the
exercise of its rights or remedies against Franchisee or any other person or entity, including,
without limitation, any of the Guarantors; (2) release Franchisee or any other person or entity,
including, without limitation, any of the Guarantors; (3) make, grant or give any adjustment,
indulgence, forbearance or compromise to Franchisee or to any of the Guarantors; (4) renew,
extend or modify the terms of, or increase, any of the Obligations or any agreement evidencing the
same; and (5) apply payments by Franchisee, the Guarantors, or any other person or entity to any
of the Obligations.

Section 6: Notices. The Guarantors, and each of them, hereby waive all notices whatsoever with
respect to this Guaranty or with respect to the Obligations, including, but without limitation, notice
of: (a) HARAZ COFFEE HOUSE ‘s acceptance of this Guaranty or its intention to act, or its
action, in reliance hereon; (b) the present existence or future incurring of any of the Obligations or
any terms or amounts of the Obligations or any change therein; (c) any default by Franchisee or
any surety, pledgor, grantor of security, or guarantor, including, without limitation, any of the

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85637426v10
Guarantors; and (d) the obtaining or release of any guaranty or surety agreement (in addition to
this Guaranty), pledge, assignment, or other security for all or any part of the Obligations.

Section 7: Benefit. This Guaranty shall inure to the benefit of HARAZ COFFEE HOUSE , its
successors and assigns, and to any person to whom HARAZ COFFEE HOUSE may grant an
interest in any of the Obligations, and shall be binding upon the Guarantors and their respective
successors, assigns, heirs, executors, administrators and legal representatives.

Section 8: Jurisdiction and Venue. Each Guarantor, (a) agrees that any action, suit or proceeding
by such party seeking any relief whatsoever arising out of, relating to and/or in connection with
this Agreement and any dispute(s) by and between the parties shall be brought, prosecuted and
enforced solely in the Oakland County Circuit Court, except for those claims or actions which
must be filed, prosecuted and/or enforced in a federal court and in such event any such action must
be filed, prosecuted and enforced solely and exclusively in the U.S. District Court for the Eastern
District of Michigan, (b) agrees to submit to the sole and exclusive jurisdiction of such courts for
purposes of all actions, suits and/or proceedings arising out of, relating to and/or in connection
with this Agreement, and/or any disputes(s) by and between the parties, (c) waives and agrees not
to assert any objection that it may now or hereafter have to the venue of any such action, suit and/or
proceeding brought in such a court or any claim that any such action, suit or proceeding brought
in such a court has been brought in an inconvenient forum, (d) waives any right to transfer or
remove and agrees not to transfer or remove any action, suit or proceeding originally brought in
the Oakland County Circuit Court to the U.S. District Court for the Eastern District of Michigan
and/or to any other federal or state court regardless of where located; and further waives any right
to transfer and agrees not to transfer or seek to transfer any suit, proceeding or action from the U.S.
District Court for the Eastern District of Michigan to any other federal court, (e) agrees that a final
judgment in any such action, suit or proceeding shall be final and conclusive and may be enforced
in other jurisdictions by suit on the judgment or in any other manner provided by applicable Law,
and (f) agrees that service of process in any such action shall be in accordance with the laws of the
State of Michigan or by registered mail, return receipt requested. Notwithstanding the foregoing,
Franchisor, in its sole and absolute discretion, may file any action that includes a claim for
injunctive relief in or near the location where Franchise is located.

IN WITNESS WHEREOF, the Guarantors, and each of them, intending to be jointly and severally
legally bound hereby, have caused this Guaranty to be executed as of the date and year first above
written.

(Signature)

Name Printed

Address:

Telephone:
Primary Email:

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(Signature)
Name Printed:
Address:

Telephone:

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EXHIBIT E

CONFIDENTIALITY AND
NON-SOLICITATION AGREEMENT

(MANAGERS, OFFICERS/DIRECTORS/MEMBERS/SHAREHOLDERS)

This Confidentiality, Non-Solicitation and Non-Competition Agreement (referred to as


“Confidentiality Agreement”) is made and entered into this _____ day of __________, 20__, by
and among HARAZ COFFEE HOUSE FRANCHISING, LLC, a Michigan limited liability
company (“Franchisor” or “Haraz Coffee House ”), and __________________________
(“Individual”), and _______________________________, a ______________ entity with its
principal place of business located at _____________________
_______________________________________ (hereinafter, “Franchisee”).

RECITALS:
A) Franchisor and Franchisee have entered into that certain HARAZ COFFEE HOUSE Franchise
Agreement dated ________________________ and incorporated herein by this reference to that
Agreement (the “Franchise Agreement”).

B) Individual, in the course of performance of his or her responsibilities to Franchisee, or as a


result of his or her business or official relationship with or for Franchisee, will be provided
confidential and proprietary information of or relating to FRANCHISOR, operation of a quick
service coffee Cafe offering both in-Cafe seating and carry-out of Yemen grown coffee blends,
espresso, teas and pastries and related items, operating under the HARAZ COFFEE HOUSE name
and service marks (collectively, the “HARAZ COFFEE HOUSE System”).

C) Individual and Franchisee acknowledge the need for confidentiality of the confidential and
proprietary information and the HARAZ COFFEE HOUSE System and agree that full compliance
with the terms of this Confidentiality Agreement is necessary to protect such confidentiality.

D) The Franchise Agreement provides that the officers, directors, members and shareholders of
Franchisee shall be required to sign a confidentiality agreement with Franchisor, in form
satisfactory to Franchisor.

E) Individual will receive benefits by virtue of the grant of the franchise by Franchisor to
Franchisee.

AGREEMENT
Now therefore, in consideration of the covenants herein contained, it is agreed:

1. Capitalized Terms. All capitalized terms not otherwise defined herein shall have the
meaning ascribed to such terms in the Franchise Agreement.

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85637426v10
2.. Confidential and Proprietary Information. Individual shall not, during the term of this
Confidentiality Agreement or the Franchise Agreement, or any time after the expiration or
termination of the Franchise Agreement or this Confidentiality Agreement use, except in its
HARAZ COFFEE HOUSE business licensed under the Franchise Agreement; or communicate,
divulge, or use for the benefit of any other person, any Confidential Information (as defined
below), knowledge, or know-how concerning the HARAZ COFFEE HOUSE System or the
methods of operation under the HARAZ COFFEE HOUSE System which may be communicated
to Individual, or of which Individual may be apprised, by virtue of Individual’s position in
Franchisee’s business operations.

“Confidential Information” means all of Franchisor’s financial, technical, operational, business,


management and other information disclosed to Individual under the Franchise Agreement or as
part of HARAZ COFFEE HOUSE System.

Notwithstanding anything contained herein, Confidential Information shall not include any
information:

(a) which, at the date of disclosure to the recipient or its authorized representative, is
in the public domain or which, after such disclosure, comes within the public domain
through no fault of the party to which it is disclosed or its authorized representative;

(b) which was known to the party to which it was disclosed under this Confidentiality
Agreement, before the effectiveness of the Franchise Agreement or any other agreement
with Franchisor;

(c) the disclosure of which is required by law or by any competent regulatory authority;
or

(d) which at any time comes independently and lawfully into the possession of the
recipient, either from its own resources or from any third party.

3. Individual Work Product. Individual hereby grants to Franchisor a nonexclusive royalty-


free license to use in its HARAZ COFFEE HOUSE franchise and to sublicense the right to use in
its Franchisee’s HARAZ COFFEE HOUSE franchise business and any and all inventions,
enhancements, processes, methods, designs and other creations (hereinafter, “Developments”)
that, during the term of this Confidentiality Agreement, Individual may develop, invent, discover,
conceive or originate, alone or in conjunction with any other person, which Developments relate
in any way to Individual’s involvement in the operation of Franchisee’s HARAZ COFFEE
HOUSE business.

4. Remedies for Breach of Agreement. In the event of the breach or threatened breach of this
Confidentiality Agreement by Individual, each of Franchisee and Franchisor shall be entitled to
injunctions, both preliminary and final, enjoining and restraining such breach or threatened breach
and to recover for the benefit of Franchisor, by means of an accounting, any profits Individual may
obtain in violation of this Confidentiality Agreement. Such remedies shall be in addition to all of

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85637426v10
the remedies available at law or in equity. The prevailing party shall also be entitled to recover its
attorneys’ fees and expenses in any successful action to enforce this Confidentiality Agreement.

5. Covenant Not to Solicit Customers. Individual acknowledges that Franchisor has a


proprietary interest in the goodwill established by Individual’s contacts with Franchisee’s clients
and accounts. Therefore, Individual specifically agrees that, during the period of his or her
relationship with Franchisee and for a period of twenty-four (24) months following the termination
of such relationship with Franchisee for any reason, Individual shall not directly or indirectly, on
behalf of himself or herself or any competing organization, as to the same or similar competing
products or services, solicit any of Franchisee’s clients for whom Individual performed services
while an officer, director, member or shareholder of Franchisee or which Individual solicited on
behalf of Franchisee.

Individual acknowledges that the restricted period of time and customer limitation specified herein
are reasonable in view of the nature of the business in which Franchisee and Franchisor are
engaged and Individual’s knowledge of Franchisee’s and Franchisor’s operations. If the scope of
any stated restriction is too broad to permit enforcement of such restriction to its full extent, then
such restriction shall be enforced to the maximum extent permitted by law.

This covenant shall not affect any non-competition provision set forth in the franchise agreement
or any other agreement with Franchisor, but shall be in addition to the terms of such covenant.

6. Injunctive Relief. Individual understands and agrees that the damages which Franchisee
or Franchisor may suffer from Individual’s violation of any of Individual’s obligations pursuant to
this Confidentiality Agreement would be difficult or impossible to measure and that either
Franchisee or Franchisor, or both, is entitled to injunctive relief for any violation, plus damages in
an amount equal to the profits of Individual gained by or from such violation.

7. Binding Effect. This Confidentiality Agreement shall be binding upon the parties to this
Confidentiality Agreement and upon their respective executors, administrators, legal
representatives, successors and assigns.

8. Applicable Law; Venue. This Confidentiality Agreement shall be governed by and


construed under the internal laws of the State of Michigan, without application of its conflicts of
laws provisions. If any provision of this Confidentiality Agreement is declared void, such
provision shall be deemed severed from this Confidentiality Agreement, which shall otherwise
remain in full force and effect. The parties stipulate that venue of any dispute shall be in Oakland
County Circuit Court or the Federal District Court for the Eastern District of Michigan.

9. Entire Agreement. This Confidentiality Agreement constitutes the entire agreement


between the parties with respect to the subject matter of this Confidentiality Agreement, and no
modifications or revisions of this Confidentiality Agreement shall have any force and effect, unless
the same are in writing and executed by the parties to this Confidentiality Agreement.

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85637426v10
10. Notices. Any notices required or permitted to be given under this Confidentiality
Agreement shall be in writing, and sent by certified mail to the last known residential address in
the case of Individual, or to its principal office in the case of Franchisee or Franchisor.

11. Construction of Agreement. The parties hereby confirm and agree that this Confidentiality
Agreement is the result of negotiation and compromise, and that in interpreting this Confidentiality
Agreement neither party shall be considered to be the drafter of this Confidentiality Agreement,
and that the language should not be strictly construed against either party, but rather this
Confidentiality Agreement shall be interpreted consistent with the ordinary and reasonable
meaning of the words used herein.

IN WITNESS WHEREOF, the parties to this Confidentiality Agreement have executed


this Confidentiality Agreement as of the day and year first above written.

FRANCHISOR:

HARAZ COFFEE HOUSE FRANCHISING, LLC.

By:

Name Printed:

Title:

INDIVIDUAL:

_______________________________, Individually
(Please Print Name)

FRANCHISEE:

By:

Name Printed:

Title:

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85637426v10
EXHIBIT F

ASSIGNMENT OF TELEPHONE AND WEBSITES/INTERNET AGREEMENT

Date: _________________

This assignment is effective as of the date of termination or expiration of the HARAZ COFFEE HOUSE
Franchise Agreement (the “Franchise Agreement”) entered into between HARAZ COFFEE HOUSE
FRANCHISING, LLC. (“HARAZ COFFEE HOUSE ”) and _____________________________
(“Franchisee”). Franchisee irrevocably assigns to HARAZ COFFEE HOUSE or its designee the (i)
telephone number or numbers and listings, including cell phone numbers issued (or issued in the future) to
Franchisee with respect to each and all of Franchisee’s HARAZ COFFEE HOUSE businesses (“Telephone
Numbers”), and (ii) all internet sites, URL’s, websites and social media listings (“Social Media”). This
assignment is for collateral purposes only, and HARAZ COFFEE HOUSE has no liability or obligation of
any kind whatsoever arising from this assignment, unless HARAZ COFFEE HOUSE desires to take
possession and control over the Telephone Numbers and Social Media.

HARAZ COFFEE HOUSE is authorized and empowered upon termination or expiration of the Franchise
Agreement and without any further notice to Franchisee to notify (i) the telephone company, as well as any
other company that publishes telephone directories (“Telephone Companies”), to transfer the Telephone
Numbers to HARAZ COFFEE HOUSE or such other person or entity as HARAZ COFFEE HOUSE
designates, and (ii) all web providers, internet and social media hosting/listing companies. Franchisee
grants to HARAZ COFFEE HOUSE an irrevocable power of attorney and appoints HARAZ COFFEE
HOUSE as Franchisee’s attorney-in-fact to take any necessary actions to assign the Telephone Numbers
and Social Media, including but not limited to, executing any forms that the Telephone Companies and
Social Media entities may require to effectuate the assignment. This assignment is also for the benefit of
the Telephone Companies and Social Media entities, both of which may accept this assignment and
HARAZ COFFEE HOUSE instructions as conclusive evidence of HARAZ COFFEE HOUSE rights in
the Telephone Numbers and Social Media, and its authority to direct the amendment, termination or transfer
of the Telephone Numbers and Social Media, as if they had originally been issued to HARAZ COFFEE
HOUSE . In addition, Franchisee agrees to hold the Telephone Companies and Social Media entities
harmless from any and all claims against them arising out of any actions or instructions by HARAZ
COFFEE HOUSE regarding this Agreement.

FRANCHISEE: FRANCHISOR:

HARAZ COFFEE HOUSE FRANCHISING,


LLC.

By: By:

Its: Its:

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EXHIBIT G

AUTHORIZATION FOR ELECTRONIC FUNDS TRANSFER

Franchisee: ________________________
Territory: __________________________
Date: _____________________________

NEW CHANGE

Attention: Bookkeeping Department

The undersigned hereby authorizes HARAZ COFFEE HOUSE FRANCHISING, LLC, or any affiliated entity
(collectively, “HARAZ COFFEE HOUSE ”) to initiate weekly ACH debit entries against the account of the
undersigned with Franchisee in payment of amounts for Royalty Fees, Advertising Fees, product purchases or other
applicable fees or amounts that become payable by the undersigned to HARAZ COFFEE HOUSE . The dollar amount
to be debited per payment will vary.

Subject to the provisions of this letter of authorization, you are hereby directed to honor any such ACH debit entry
initiated by HARAZ COFFEE HOUSE .

This authorization is binding and will remain in full force and effect until 90 days prior written notice has been given
to you by the undersigned. The undersigned is responsible for, and must pay on demand, all costs or charges relating
to the handling of ACH debit entries pursuant to this letter of authorization.

Please honor ACH debit entries initiated in accordance with the terms of this letter of authorization, subject to there
being sufficient funds in the undersigned’s account to cover such ACH debit entries.

Name on Account: ___________________________ Bank Name:

Street Address Bank Street Address

City State Zip Code City State Zip Code

(Signature) Bank Telephone Number

By
Account Number

Print Name:
Routing Number
Date

*** ATTACH VOIDED CHECK ***

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85637426v10
EXHIBIT H
AUTHORIZATION AND INSTRUCTIONS
REGARDING CREDIT AND BACKGROUND CHECKS

TO WHOM IT MAY CONCERN:

I, the undersigned individual, have: (i) made, or am considering making, an application to become a HARAZ COFFEE
HOUSE franchisee under the HARAZ COFFEE HOUSE franchise system administered by HARAZ COFFEE
HOUSE FRANCHISING, LLC, a Michigan limited liability company, (hereinafter referred to as “HARAZ COFFEE
HOUSE ”); (ii) entered into a Franchise Agreement with HARAZ COFFEE HOUSE or (iii) agreed to act as guarantor
for such an applicant/franchisee.

I hereby authorize HARAZ COFFEE HOUSE (a) to make credit and background checks on me by, among other
means, obtaining consumer reports from consumer reporting agencies, and by making direct inquiries of businesses
where I have accounts and where I worked, and other sources, and (b) to report concerning any performance with
HARAZ COFFEE HOUSE to consumer reporting agencies and others who may properly receive such information.

I hereby instruct any individual or entity, whether or not a consumer reporting agency, to provide any and all pertinent
information they may have regarding me to HARAZ COFFEE HOUSE in response to any inquiry or request from
HARAZ COFFEE HOUSE pursuant to the foregoing authorization. In that regard, this document shall constitute and
be deemed to be my “written instructions” pursuant to Section 604(a) (2) of the Fair Credit Reporting Act.

It is my intention that the authorizations and instructions contained herein shall continuously remain in full force and
effect so long as I have any application pending with or obligation owing to HARAZ COFFEE HOUSE .

A xerographic or other copy of this authorization and instruction shall be valid, and shall have the same force and
effect as one originally signed by me provided that it has been certified as a true and correct copy by an authorized
officer, employee or agent of HARAZ COFFEE HOUSE .

Applicant Co-Applicant or Guarantor

Signature Signature

Name Printed Name Printed

Street Address Street Address

City/State/Postal Code City/State/Postal Code


Date: Date:
Social Security #: xxx-xx- Social Security #: xxx-xx-
Date of Birth: Date of Birth:
Home Phone #: Home Phone #:
Driver’s License # : Driver’s License # :

I hereby certify that this is a true and correct copy of the authorization and instruction signed by
_________________________ on the ____ day of _________________, 20__.

Authorized officer, employee or agent of HARAZ COFFEE


HOUSE FRANCHISING LLC

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EXHIBIT I

ACKNOWLEDGMENT ADDENDUM

(Acknowledgment Addendum to the


HARAZ COFFEE HOUSE FRANCHISING, LLC Franchise Agreement)

As you know, you and we are entering into a Franchise Agreement for the operation of a HARAZ
COFFEE HOUSE franchise. The purpose of this Acknowledgment Addendum is to determine
whether any statements or promises were made to you that we have not authorized or that may be
untrue, inaccurate or misleading, and to be certain that you understand the limitations on claims
that may be made by you by reason of the offer and sale of the franchise and operation of your
business. Please review each of the following questions carefully and provide honest responses to
each question.

Acknowledgments and Representations.

1. Did you receive a copy of our Franchise Disclosure Document (and all exhibits and
attachments) at least fourteen calendar days prior to signing the Franchise Agreement?
Check one: (_) Yes (_) No. If no, please comment:

2. Did you read our Franchise Disclosure Document and Franchise Agreement?
Check one: (_) Yes (_) No. If no, please comment:

3. Did you receive a copy of the Franchise Agreement at least seven calendar days prior to
the date on which the Franchise Agreement was executed?
Check one: (_) No (_) Yes. If no, please comment:

4. Where there any parts of the Franchise Disclosure Document and Franchise Agreement
that you did not understand?
Check one: (_) Yes (_) No. If yes, please comment:

5. Did you have an attorney or accountant assist you with respect to reviewing the purchase
of a franchise from us?
Check one: (_) No (_) Yes. If yes, please identify such person(s):

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6. Did any employee or other person speaking on behalf of HARAZ COFFEE HOUSE
FRANCHISING, LLC make any oral, written or visual claim, statement or representation
to you that stated, suggested, predicted or projected sales, revenues, expenses, earnings,
income or profit levels at any HARAZ COFFEE HOUSE location or business, or the
likelihood of success in your HARAZ COFFEE HOUSE business?
Check one: (_) No (_) Yes. If yes, please state in detail the oral, written or visual claim or
representation:

7. Did any employee or other person speaking on behalf of HARAZ COFFEE HOUSE
FRANCHISING, LLC make any statement or provide you with written or oral information
regarding the costs involved in operating a franchise?
Check one: (_) Yes (_) No. If yes, please comment:

8. Do you understand that the franchise granted is for the right to operate a HARAZ COFFEE
HOUSE Franchise business in the Franchised Area only and that we have the right, subject
only to the limited rights granted to you under the Franchise Agreement, to issue franchises
or operate competing businesses for or at locations, as determined by us, near your
Franchised Area?
Check one: (_) Yes (_) No. If no, please comment:

9. Do you understand that the Franchise Agreement contains the entire agreement between
you and us concerning your HARAZ COFFEE HOUSE business, meaning that any prior
oral or written statements not set out in the Franchise Agreement will not be binding?
Check one: (_) Yes (_) No. If no, please comment:

10. Do you understand that the success or failure of your HARAZ COFFEE HOUSE business
will depend in large part upon your skills and experience, your business acumen, the
location of your Franchised Area, the local market for products and services provided under
the HARAZ COFFEE HOUSE trademarks, interest rates, the economy, inflation, the
number of employees you hire and their compensation, competition and other economic
and business factors? Further, do you understand that the economic and business factors
that exist at the time you open your HARAZ COFFEE HOUSE business may change?
Check one: (_) Yes (_) No. If no, please comment:

No statement, questionnaire, or acknowledgment signed or agreed to by a franchisee in


connection with the commencement of the franchise relationship shall have the effect of (i)
waiving any claims under any applicable state franchise law, including fraud in the inducement,

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85637426v10
or (ii) disclaiming reliance on any statement made by any franchisor, franchise seller, or other
person acting on behalf of the franchisor. This provision supersedes any other term of any
document executed in connection with the franchise.

BY SIGNING THIS ADDENDUM, YOU ARE REPRESENTING THAT YOU HAVE


CONSIDERED EACH QUESTION CAREFULLY AND RESPONDED TRUTHFULLY TO
THE ABOVE QUESTIONS. IF MORE SPACE IS NEEDED FOR ANY ANSWER, CONTINUE
ON A SEPARATE SHEET AND ATTACH.

NOTE*: IF THE RECIPIENT IS A CORPORATION, PARTNERSHIP, LIMITED


LIABILITY COMPANY OR OTHER ENTITY, EACH OF ITS PRINCIPAL OWNER
AND MINORITY OWNERS MUST EXECUTE THIS ACKNOWLEDGMENT.

FRANCHISEE: FRANCHISOR:

APPROVED ON BEHALF OF HARAZ


COFFEE HOUSE FRANCHISING,
LLC

Signed: ___________________________ Signed: ___________________________


Print Name: _______________________ Print Name: _______________________
Its: ___________________________ Its: ___________________________
Date: ___________________________ Date: _____________________________
_____________________________

*Such representations are not intended to, nor shall they act as a release, estoppel or waiver of any
liability incurred under any state franchise law or regulation precluding such liability.

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EXHIBIT J

MUTUAL RELEASE OF ALL CLAIMS


(FOR EXECUTION UPON RENEWAL OR TRANSFER OF FRANCHISE)

This Mutual Release (this “Mutual Release”) is effective on ____________, 20___. As a precondition of
and in consideration for the willingness on the part of HARAZ COFFEE HOUSE FRANCHISING, LLC,
a Michigan limited liability company (“Franchisor”), to renew or consent to the transfer to another
franchisee of Franchisor the Franchise Agreement, dated ________________________, 20__ (the
“Franchise Agreement”) between Franchisor and _____________________________ (“Franchisee”), each
of Franchisor and Franchisee desires to grant a release to the other party of any and all claims that it has
against the other party. In consideration of the foregoing, and for other good and valuable consideration,
the receipt and sufficiency of which is hereby acknowledged, each of Franchisor and Franchisee agree as
follows:

Franchisee, individually and for its parent, affiliates, successors, assigns, personal representatives, executor,
and trustees, as applicable, unconditionally RELEASES and DISCHARGES Franchisor, any person acting
by, through, under or on behalf of Franchisor, and the past and present members, shareholders, officers,
directors, employees, successors, assigns, agents, parent and affiliates of Franchisor (collectively,
“Franchisor Group”) from any and all liabilities, claims, damages, demands, costs, indebtedness, expenses,
debts, indemnities, compensation, suits, controversies, covenants, contracts, actions and causes of action of
any kind whatsoever, whether developed or undeveloped, known or unknown, fixed or contingent,
regarding or arising out of the Franchise Agreement, any prior or existing franchise agreement, or any other
agreement or document executed by Franchisee and Franchisor (or any affiliate of Franchisor), the franchise
relationship, or any other prior or existing business relationship between Franchisee and Franchisor (or any
affiliate of Franchisor) which Franchisee has asserted, may have asserted or could have asserted against
any of Franchisor Group at any time up to the date of this Mutual Release, including specifically, without
limitation, claims under the Sherman and Clayton Acts and the anti-trust laws or regulations of the United
States, and claims arising from contract, written or oral communications, alleged misstatements of fact,
indebtedness of any kind or nature, and acts of negligence whether active or passive.

Franchisor, individually and for its parent, affiliates, successors, assigns, and trustees, as applicable,
unconditionally RELEASES and DISCHARGES Franchisee, any person acting by, through, under or on
behalf of Franchisee, and the past and present members, shareholders, officers, directors, employees,
successors, assigns, agents, parent and affiliates of Franchisee (collectively, the “Franchisee Group”) from
any and all liabilities, claims, damages, demands, costs, indebtedness, expenses, debts, indemnities,
compensation, suits, controversies, covenants, contracts, actions and causes of action of any kind
whatsoever, whether developed or undeveloped, known or unknown, fixed or contingent, regarding or
arising out of the Franchise Agreement, any prior or existing franchise agreement, or any other agreement
or document executed by Franchisee and Franchisor (or any affiliate of Franchisor), the franchise
relationship, or any other prior or existing business relationship between Franchisee and Franchisor (or any
affiliate of Franchisor) which Franchisor has asserted, may have asserted or could have asserted against any
of the Franchisee Group at any time up to the date of this Mutual Release, including specifically, without
limitation, claims under the Sherman and Clayton Acts and the anti-trust laws or regulations of the United
States, and claims arising from contract, written or oral communications, alleged misstatements of fact,
indebtedness of any kind or nature, and acts of negligence whether active or passive.

This Mutual Release shall survive the assignment, expiration or termination of any of the franchise
agreements or other agreements entered into by and between Franchisor (and any affiliate of Franchisor)
and Franchisee. This Mutual Release is not intended as a waiver of those rights of the parties which cannot
be waived under applicable state franchise laws. Franchisee acknowledges and agrees that certain of its

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85637426v10
post-termination obligations as provided in the Franchise Agreement, in addition to those other obligations
of the undersigned which specifically or by their nature survive termination of the Franchise Agreement,
shall continue after the transfer, expiration or termination of the Franchise Agreement.

IN WITNESS WHEREOF, the parties to this Agreement have duly executed this Agreement as of the
Effective Date.

FRANCHISOR:
HARAZ COFFEE HOUSE FRANCHISING,
LLC

By:
Printed Name:
Title:
Date:

FRANCHISEE:

By:
Printed Name:
Title:
Date:

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EXHIBIT K

OPERATIONS MANUAL TABLE OF CONTENTS

Confidential
Franchise Operations Manual

Property of Haraz Coffee House Franchising, LLC


DO NOT DUPLICATE
All rights reserved. No reproduction by any means,
whether mechanical or electronic.
Version 1.0. November 2022

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Haraz Coffee House Franchising, LLC
Table of Contents
Section A: Preface.......................................................................
Welcome ..................................................................................... A-3
How to Use This Manual ................................................................. A-4
Confidentiality Reminder ................................................................ A-5
Section B: The Haraz Experience.................................................
Our Story..................................................................................... B-3
Competitive Advantage – The Experience ......................................... B-4
Mission ........................................................................................ B-5
Bring Coffee Production Back to Haraz, Yemen ................................ B-5
Support Local Economies through Small Business Growth ................. B-5
Unite People and Cultures ............................................................ B-5
Haraz Stands for Hospitality ......................................................... B-6
Section C: Operating Principles ...................................................
The Franchisee/Franchisor Relationship ............................................ C-4
Independently Owned and Operated .............................................. C-4
Franchisor Support ........................................................................ C-4
Franchisor Support Before Your Franchise Location Opens ................ C-4
Support at the Time of Opening .................................................... C-6
Franchisor Support During the Operation of the Franchise ................ C-6
Franchisee Operating Systems and Requirements .............................. C-7
Site Selection and Approval .......................................................... C-8
Approval of Lease Agreement ....................................................... C-9
Buildout Approval ....................................................................... C-9
Insurance Requirements .............................................................. C-10
Indemnification ........................................................................ C-11
Haraz Coffee House Training Program ............................................ C-11
Marketing and Advertising ............................................................ C-13
Initial Launch Marketing............................................................. C-13
Local Advertising ...................................................................... C-14
Advertising Fund ....................................................................... C-14
Cooperative Advertising ............................................................. C-15
Website and Technology Fee ...................................................... C-15
Compliance with Brand Guidelines ............................................... C-16
Use of the Trademarks ................................................................ C-16
Approved Products and Vendors .................................................... C-17
Point of Sale System ................................................................... C-18
Pricing ....................................................................................... C-20
Uniforms.................................................................................... C-20
Reporting to the Franchisor .......................................................... C-20
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Records Audit ........................................................................... C-21
Royalty ...................................................................................... C-21
Additional Franchise Locations ...................................................... C-21
Minimum Gross Sales Volume ....................................................... C-22
Comply with Federal, State, and Local Laws and Regulations ............ C-22
Compliance .................................................................................. C-23
Brand Standard Requirements ........................................................ C-23
Hours of Operations .................................................................... C-23
Visit from the Haraz HQ ............................................................... C-24
Brand Compliance Review Tool ................................................... C-24

Section D: Onboarding Your Location..........................................


Ready to Launch ........................................................................... D-3
Quick Start ................................................................................ D-3
Site Criteria.................................................................................. D-5
Obtaining the Franchisor’s Approval of Your Site ............................... D-6
Site Selection Approval Letter ......................................................... D-8
Lease Negotiations ........................................................................ D-9
Factors Typically Negotiated ........................................................... D-9
Gross or Net Lease ...................................................................... D-9
Rent.......................................................................................... D-9
Rent Commencement .................................................................. D-9
Term ......................................................................................... D-10
Tenant Improvements ................................................................. D-10
White Box .................................................................................. D-11
Right of First Refusal ................................................................... D-11
Lease Option .............................................................................. D-11
Franchisor Requirements................................................................ D-11
Attorney Review of Lease ............................................................... D-11
Onboarding Your Location .............................................................. D-12
Special Licenses and Permits ........................................................ D-12
Contracting Utilities and Services .................................................... D-13
Sample of Typical Equipment Items ............................................... D-16
Sample Architectural Layout ......................................................... D-17
Signage and Logo Specifications ..................................................... D-18
Outdoor Signage Specifications and Estimate .................................... D-18
Site Evaluation Form ..................................................................... D-20
Onboarding Spreadsheet ................................................................ D-28
Section E: Human Resources.......................................................
Disclaimer .................................................................................... E-4
Your Employees ............................................................................ E-5
Protecting The Brand ................................................................... E-6
Confidentiality of Proprietary Information ..................................... E-6
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Customer Service Standards ...................................................... E-6
Brand Standards for Appearance ................................................. E-7
Your Personnel Manual................................................................... E-8
Staff Recruitment, Hiring and Retention ......................................... E-8
Advertising Openings................................................................. E-8
Screening Applicants ................................................................. E-9
Interviewing ............................................................................. E-11
Checking References ................................................................. E-11
Compensation .......................................................................... E-12
Hiring ...................................................................................... E-12
Training ................................................................................... E-12
Retention ................................................................................. E-14
Supervision/Management ........................................................... E-14
Discipline and Termination ......................................................... E-15
Review and Evaluation ............................................................... E-15
Diversity Through Non-Discrimination .......................................... E-15
Definitions of Harassment ....................................................... E-16
Code Of Conduct ....................................................................... E-18
Administration ............................................................................ E-19
Planning .................................................................................... E-21
Job Responsibilities ....................................................................... E-21
Workstation Positions .................................................................. E-21
Writing Job Descriptions............................................................... E-24
Employee Handbook Sections to Consider ...................................... E-25
Suggested Employee Forms to Create ............................................ E-26
Recordkeeping for Compliance ...................................................... E-26
Section F: Daily Operations .........................................................
High-Quality Consistent Products .................................................... F-4
Menu Offerings ............................................................................. F-4
Opening and Closing Checklists ....................................................... F-4
Haraz Inventory List .................................................................... F-5
Shift Change Checklist ................................................................. F-7
Side Work .................................................................................... F-7
Workstations ................................................................................ F-7
Cashier Workstation .................................................................... F-7
Espresso Barista Workstation........................................................ F-8
Coffee/Tea Barista Workstation ..................................................... F-8
Weekend Shift Barista Workstation ................................................ F-8
Dishwasher Workstation .............................................................. F-8
Coffee House Manager ................................................................. F-8
Cash Handling Procedures .............................................................. F-9
Accepting Cash ........................................................................... F-9
Accepting Cards .......................................................................... F-9
Credit/Debit/Apple Pay/Google Pay................................................ F-9
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Gift Cards .................................................................................. F-9
Accepting Checks ........................................................................ F-9
Change...................................................................................... F-10
Reconciling the Cash Drawer ........................................................ F-10
Delivering the Exceptional Experience .............................................. F-10
Phone Etiquette ............................................................................ F-10
Employee Response to Complaint .................................................. F-11
Be Responsive ............................................................................ F-11
Show Empathy ........................................................................... F-11
Take a Problem-Solving Stance — Listen ........................................ F-11
Resolve Customer Problems Quickly .............................................. F-11
Stay in Touch ............................................................................. F-12
Manager Response to Complaint ................................................... F-12
Equipment Set-Up, Operations, and Maintenance .............................. F-12
Pandemic Procedures..................................................................... F-13
Section G: Food Safety and Sanitation ........................................
Employee Role in Preventing Foodborne Illness ................................. G-4
Handwashing ............................................................................. G-4
Training, Enforcement, and Top Action Items ................................ G-6
Personal Hygiene ........................................................................ G-7
Training, Enforcement, and Top Action Items ................................ G-8
Employee Health ........................................................................... G-8
Food Worker Foodborne Illness Guidelines ...................................... G-9
Training, Enforcement, and Top Action Items ................................ G-11
Employee Health and Food Safety Logs ........................................ G-12
Employee Illness Log ................................................................. G-13
Infraction Log ............................................................................. G-14
Violations................................................................................... G-15
Critical Violations ...................................................................... G-15
Non-Critical Violations ............................................................... G-15
How Violations are Listed ........................................................... G-15
Guest Complaints of Foodborne Illness........................................... G-16
Preventing Contamination .............................................................. G-16
Foodborne Illnesses: The Big 5 ..................................................... G-17
Staphylococcus ......................................................................... G-17
Salmonellosis ........................................................................... G-17
Clostridium Perfringens (E. Coli) ................................................. G-18
Botulism .................................................................................. G-18
Hepatitis A ............................................................................... G-19
General Steps to Prevent Contamination ........................................ G-19
Protecting Food from Contamination ............................................ G-20
Cross-Contamination ................................................................... G-21
Types of Contamination ............................................................. G-21
Methods of Preventing Cross-Contamination ................................. G-22
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Training, Enforcement, and Top Action Items ................................ G-23
Allergens ................................................................................... G-23
Special Circumstances and Hazards ............................................... G-25
Pest Control ............................................................................... G-25
Sanitation .................................................................................... G-25
Cleaning and Sanitizing Food Contact Surfaces ............................... G-25
Proper Setup of Three-Compartment Sink ...................................... G-28
Training, Enforcement and Top Action Items ................................. G-28
Food Storage Procedures ............................................................. G-29
Training, Enforcement and Top Action Items ................................. G-29
Bare Hand Contact with Ready-To-Eat Foods .................................. G-29
Training, Enforcement and Top Action Items ................................. G-30
Preventing Foodborne Illness Through Temperature Control ................ G-30
Controlling Temperature and Using Food Thermometers ................... G-30
Cooler Temperature .................................................................. G-31
Cold Holding Time/Temperature Controlled for Safety Foods ........... G-31
Training, Enforcement, and Top Action Items ................................ G-31
Regulatory and Safety Management Training and Requirements ........ G-31
Inventory Procedures .................................................................... G-32
Training, Enforcement, and Top Action Items ................................ G-32
Stock Handling and Food Preparation ............................................. G-33
Accepting Deliveries .................................................................... G-33
Returning Merchandise ................................................................ G-34
Stock Rotation ............................................................................ G-34
Product Problems: Things to Look For ............................................ G-34
Dairy Products .......................................................................... G-34
Supplies Running Low................................................................ G-35
Section H: Business Management ...............................................
Risk Management ......................................................................... H-4
Regulatory and Safety Management Training and Requirements ........ H-4
Insurance Requirements .............................................................. H-5
Inventory Control........................................................................ H-5
Receiving Stock ........................................................................ H-6
Returning Merchandise .............................................................. H-6
Pricing Guidance ......................................................................... H-7
Controlling Cost .......................................................................... H-7
Reduce Food Waste ................................................................... H-7
Daily Business Reviews .............................................................. H-7
Focus on Cash Flow ..................................................................... H-7
Structure of the Profit and Loss Statement ................................... H-8
Analyze the Profit and Loss Statement (P&L) ................................ H-8
What is the Balance Sheet? ........................................................ H-9
Reading Financial Reports .......................................................... H-9
Key Performance Indicators........................................................ H-9
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Promote the Brand .................................................................... H-10
Catering as an Additional Revenue Stream ................................... H-11
Business Continuity Plan .............................................................. H-11
Create a Business Continuity Plan ............................................... H-12
Financial Help During a Business Interruption ............................... H-12
Compliance with Laws and Regulations .......................................... H-13
Personnel Administration and Reporting ....................................... H-13
Licensing ................................................................................. H-13
Employment Laws ..................................................................... H-13
Federal Equal Employment Opportunity Laws ................................ H-15
Occupational Safety and Health Act ............................................. H-15
Workers Compensation .............................................................. H-15
At-Will Work Doctrine ................................................................ H-15
Classifying Team Members Correctly............................................ H-15
Advertising and Marketing Laws .................................................... H-16
Truth in Advertising and Marketing .............................................. H-16
Privacy Law ................................................................................ H-16
Section I: Marketing ...................................................................
What Is Marketing? ....................................................................... I-3
The Importance of Advertising ...................................................... I-3
Competition Analysis ................................................................... I-4
SWOT Analysis ........................................................................... I-4
Go-to-Market Plan ....................................................................... I-6
Grand Opening Plan .................................................................... I-6
VIP Invitation ........................................................................... I-8
Grand Opening Advertising......................................................... I-8
Grand Opening Publicity............................................................. I-8
Ongoing Marketing Plan ............................................................... I-9
Ongoing Marketing Strategies ..................................................... I-9
Word of Mouth Advertising ......................................................... I-10
Loyalty Program ....................................................................... I-10
Advertising Distribution Channels .................................................. I-10
Social Media ............................................................................. I-11
Budget ...................................................................................... I-11
Use of the Haraz Coffee House Trademark ........................................ I-12
Media Terms ................................................................................ I-12
Section J: Handling Emergencies ................................................
Introduction ................................................................................. J-4
Emergency Preparedness ............................................................... J-5
Why You Need an Emergency Preparedness Plan ............................. J-5
What to Include in Your Plan ........................................................ J-5
Medical Emergencies ..................................................................... J-6
Medical Emergency Preparedness .................................................. J-6
During the Event ........................................................................ J-6
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911 vs. First Aid ....................................................................... J-6
Bloodborne Pathogens Incident ................................................... J-7
Burn Emergencies ..................................................................... J-8
Weather-Related Emergencies and Natural Disasters ......................... J-9
Develop Standard Guidelines ........................................................ J-9
Respond to Warnings................................................................... J-11
Severe Weather Definitions ........................................................ J-11
Recovery from a Natural Disaster .................................................. J-12
Water Contamination or Boil Water Advisory ..................................... J-13
During a Water Contamination or Boil Water Advisory ...................... J-13
Recovery ................................................................................... J-14
Water Lines and Dispensing Equipment ........................................ J-14
Ice Machines ............................................................................ J-14
On-Site Emergencies ..................................................................... J-15
Fire ........................................................................................... J-15
Prepare for Fire Emergencies ...................................................... J-15
During a Fire ............................................................................ J-15
Recovery from a Fire ................................................................. J-16
Power Failure ............................................................................. J-16
Broken Water Pipes ..................................................................... J-17
During the Event of Broken Water Pipes ....................................... J-17
Recovery Once the Water Main is Closed ...................................... J-18
Natural Gas or Propane Leak ........................................................ J-18
During the Event of a Natural Gas or Propane Leak........................ J-18
Recovery from Natural Gas or Propane Leak ................................. J-18
Product Contamination ................................................................ J-19
Acts of Violence ............................................................................ J-19
Robbery..................................................................................... J-19
Personal Attack/Shooting ............................................................. J-20
New Employee Prevention Checklist ................................................. J-21
Suspicious Description Report ......................................................... J-23
Threat Log ................................................................................... J-24
Section K: Brand Style Guide ......................................................
Introduction ................................................................................. K-3
Examples ..................................................................................... K-3
Section L: Recipes .......................................................................
Safety Tips ................................................................................... L-4
Harazi Mufawar............................................................................. L-5
Adeni Chai ................................................................................... L-6
Sana'ani ...................................................................................... L-8
Rada'ai ........................................................................................ L-9
Jubani ......................................................................................... L-10
Saudi Coffee................................................................................. L-11
Maleki ......................................................................................... L-12
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Turkish ........................................................................................ L-14
Qishr ........................................................................................... L-15
Iraqi Tea ...................................................................................... L-16
Haraz Latte - Hot .......................................................................... L-17
Haraz Latte - Iced ......................................................................... L-19
Cortado ....................................................................................... L-21
Caramel Macchiato – Hot ............................................................... L-22
Caramel Macchiato - Iced ............................................................... L-23
Espresso Shot .............................................................................. L-24
Pistachio Latte – Hot ..................................................................... L-25
Pistachio Latte - Iced ..................................................................... L-27
Latte - Hot ................................................................................... L-29
Latte - Iced .................................................................................. L-31
Mocha Latte - Hot ......................................................................... L-32
Mocha Latte - Iced ........................................................................ L-34
Cappuccino .................................................................................. L-35
Saffron Latte - Hot ........................................................................ L-36
Saffron Latte - Iced ....................................................................... L-38
Salted Caramel - Hot ..................................................................... L-40
Salted Caramel - Iced .................................................................... L-42
Pour Over .................................................................................... L-44
French Press ................................................................................ L-45
Matcha Latte- Hot ......................................................................... L-46
Matcha Latte- Iced ........................................................................ L-47
Matcha Green Tea ......................................................................... L-49
Strawberry Lemonade ................................................................... L-50
Iced Blush.................................................................................... L-51
Raspberry Lemonade ..................................................................... L-52
Dragon Fruit ................................................................................. L-53
Smoothie ..................................................................................... L-54

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EXHIBIT L

LIST OF HARAZ COFFEE HOUSE FRANCHISING, LLC COMPANY/FRANCHISED


UNITS

Franchised Locations (there are no franchises as of the date of this disclosure document):

Store Name Address Telephone Number Owners

Affiliated Cafes:

Store Name Address Telephone Number Owners

Qahwah Villgae, LLC d/b/a Haraz 13810 Michigan Avenue, 313-429-9888 Hamzah Nasser
Coffee House Dearborn Dearborn Michigan 48126
.
Haraz Warren, LLC 32766 Warren Road, 586-883-7799 Hamzah Nasser and
Warren, Michigan 48092 Dr. Mohamed
Elgahmi
Haraz Midtown, LLC 119 Garfield, Detroit, 313-800-5159 Hamzah Nasser and
Michigan 48201 Dr. Mohamed
Elgahmi
Haraz Coffee House Louisville 1541 Highland, Louisville, 502-290-6832 Hamzah Nasser,
KY 40404 Dr. Mohamed
Elgahmi

Haraz Louisville, LLC 655 S. 4th Street Louisville, 502-963-5813 Hamzah Nasser,
KY 40402 Dr. Mohamed
Elgahmi

Haraz Sugarland, LLC 13582 University Blvd 313-574-0590 Hamzah Nasser, Dr.
suite 100 Sugar Land, TX Mohamed Elgahmi,
77479 Adeel Khan and Imra
Khan

TO BE OPENED IN 2023 AS AFFILIATE LOCATIONS:

13137 Lagrange Rd Orland Park, IL 60462


Hamzah Nasser

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Mohamed Elgahmi
Basheer Shahbain
Belal Muhammed

The Bros. Coffee, LLC


Haraz Coffee House Plano
4301 14th Street, Ste. 300
Plano, Tx 75074
Abdu Gellani
Hamzah Nasser

TO BE OPENED IN 2023 AS LICENSED LOCATIONS:

Haraz East Lansing, LLC


565 E. Grand River Ave.
East Lansing, MI 48824
Dr. Ahmed Sufyan
317-340-2711

Haraz Livonia
30020 Plymouth Rd.
Livonia, MI
Taher Albannah
313-492-9720

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EXHIBIT M

LIST OF STATE ADMINISTRATORS

California Indiana
California Department of Financial Chief Deputy Commissioner
Protection Franchise Section
And Innovation Indiana Securities Division
320 West 4th Street, Suite 750 Secretary of State
Los Angeles, CA 90013 Room E-111
(213) 576-7500 Toll Free (866) 275-2677 302 West Washington Street
Indianapolis, Indiana 46204
Connecticut (317) 232-6681
Assistant Director
Securities and Business Investment Division Kentucky
Connecticut Department of Banking Office of the Attorney General,
260 Constitution Plaza State of Kentucky
Hartford, Connecticut 06103 Division of Consumer Protection
(860) 240-8233 1024 Capital Center Drive
Frankfort, Kentucky 40601
Florida (502) 696-5389
Senior Consumer Complaint Analyst
Department of Agriculture and Consumer Maryland
Services Office of Attorney General
Division of Consumer Services Securities Division
P.O. Box 6700 200 St. Paul Place
Tallahassee, Florida 32314- Baltimore, Maryland 21202
(850) 488-2221 (410) 576-7042

Hawaii Michigan
Commissioner of Securities Franchise Administrator
Business Registration Division Consumer Protection Division
Department of Commerce and Consumer Franchise Section
Affairs Michigan Dept. of Attorney General
P.O. Box 40 670 Law Building
Honolulu, Hawaii 96810 Lansing, Michigan 48913
(808) 586-2744 (517) 373-7117

Illinois Minnesota
Franchise Bureau Franchise Examiner
Office of Attorney General Room 12-178 Minnesota Department of Commerce
100 W. Randolph Street 133 East Seventh Street
Chicago, Illinois 60601 St. Paul, Minnesota 55101
(312) 814-3892 (651) 296-6328

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Nebraska Texas
Securities Analyst Secretary of State
Department of Banking and Finance Statutory Document Section
1200 N. Street P.O. Box 12887
Suite 311 Austin, Texas 78711
P.O. Box 95006 (512) 475-1769
Lincoln, Nebraska 68509
(402) 471-3445 Utah
Director
New York Division of Consumer Protection
NYS Dept. of Law Utah Department of Commerce
Bureau of Investor Protection and Securities 160 East Three Hundred South
28 Liberty Street, 21st. Floor SM Box 146704
New York, New York 10005 Salt Lake City, Utah 84114-6704
(212) 416-8236 (801) 530-6001

North Dakota Virginia


Franchise Examiner Chief Examiner
Office of Securities Commissioner State Corporation Commission
Fifth Floor 1300 E. Main Street, 9th Floor
600 East Boulevard Richmond, Virginia 23219
Bismarck, North Dakota 58505-0510 (804) 371-9051
(701) 328-4712
Washington
Oregon Administrator
Department of Consumer Department of Financial Institutions
and Business Services Securities Division
Division of Finance and Corporate Securities P.O. Box 9033
Labor and Industries Building Olympia; Washington 98507-9033
Salem, Oregon 97310 (360) 902-8760
(503) 378-4140
Wisconsin
South Dakota Franchise Administrator
Franchise Administrator Division of Securities
Department of Revenue and Regulation Department of Financial Institutions
Division of Securities P.O. Box 1768
445 E. Capitol Avenue Madison, Wisconsin 53701
Pierre, South Dakota 57501 (608) 266-8559
(605) 773-4823

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EXHIBIT N

LIST OF AGENTS FOR SERVICE OF PROCESS

California Maryland
California Department of Financial Maryland Securities Commissioner
Protection 200 St. Paul Place
And Innovation Baltimore, Maryland 21202-2020
320 West 4th Street, Suite 750
Los Angeles, CA 90013 Michigan
(213) 576-7500 Toll Free (866) 275-2677 Michigan Department of Commerce
Corporations and Securities Bureau
Franchise Section
1515 K Street, Suite 200 670 Law Building
Sacramento, CA 95814 Lansing, Michigan 48913
(916) 445-7205
Minnesota
1350 Front Street Minnesota Commissioner of Commerce
San Diego, CA 92101 Department of Commerce
113 East Seventh Street
(619) 525-4233
St. Paul, Minnesota 55101

One Sansome Street, Suite 600


San Francisco, CA 94105
(415) 972-8559

Hawaii
Comm’r of Securities of the State of Hawaii
Hawaii Department of Commerce and
Consumer Affairs
Business Regulation Division
335 Merchant Street, Room 203
Honolulu, Hawaii 96813

Illinois
Illinois Attorney General
500 South Second Street
Springfield, Illinois 62706

Indiana
Indiana Securities Commissioner
201 State House
Indianapolis, Indiana 46204

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85637426v10
New York
Secretary of State of State of New York
99 Washington Avenue
Albany, New York 12231

North Dakota
North Dakota Securities Commissioner
State Capitol
Bismarck, North Dakota 58505

Oregon
Director of Oregon Department of
Insurance and Finance
Labor & Industries Building
Salem, Oregon 97310

Rhode Island
Director of Rhode Island Department
of Business Regulation
233 Richmond Street
Providence, Rhode Island 02903

South Dakota
Director of South Dakota Division of Securities
118 West Capitol Avenue
Pierre, South Dakota 57501-2018

Virginia
Clerk of the State Corporation Commission
1300 East Main Street
Richmond, Virginia 23219

Washington
Administrator
Department of Financial Institutions
Securities Division
P.O. Box 9033
Olympia, Washington 98507-9033

Wisconsin
Wisconsin Commissioner of Securities
345 W. Washington Avenue, Fourth Floor
Madison, Wisconsin 53703

2
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85637426v10
Exhibit O - State Law Addenda to the Franchise Disclosure Document

General
These states have statutes which may supersede the franchise agreement in your relationship with
Us including the areas of termination and renewal of your franchise: ARKANSAS [Stat. Section
70-807], CALIFORNIA [Bus. & Prof. Code Sections 20000-20043], CONNECTICUT [Gen. Stat.
Section 42-133e et seq.], DELAWARE [Code, Tit. 6, Chap. 25, Section 2551 et seq.], HAWAII
[Rev. Stat. Section 482E-1], ILLINOIS [ILCS 705/1-44], INDIANA [Stat. Section 23-2-2.7],
IOWA [Code Sections 523H.1 – 523H.17], MICHIGAN [Stat. Section 19.854(27)],
MINNESOTA [Stat. Section 80C.14], MISSISSIPPI [Code Section 75-24-51], MISSOURI [Stat.
Section 407.400], NEBRASKA [Rev. Stat. Section 87-401], NEW JERSEY [Stat. Section 56:10-
1], SOUTH DAKOTA [Codified Laws Section 37-5A-51], VIRGINIA [Code 13.1-557-574-13.1-
564], WASHINGTON [Code Section 19.100.180], WISCONSIN [Stat. Section 135.03]. These
and other states may have court decisions that may supersede the franchise agreement in your
relationship with Us including the areas of termination and renewal of your franchise.
Some states have statutes that limit Our ability to restrict your activity after the franchise agreement
has ended. Other states have court decisions limiting Our ability to restrict your activity after the
franchise agreement has ended.
A provision in the franchise agreement that terminates the franchise upon your bankruptcy may
not be enforceable under Title 11, United States Code.

California Addendum

(Applies only to California franchisees)


California Business and Professions Code Sections 20000 through 20043 provide rights to the
franchisee concerning termination and non-renewal of a franchise. If the Franchise Agreement
contains a provision that is inconsistent with the law, the law will control.
SECTION 31125 OF THE CALIFORNIA CORPORATIONS CODE REQUIRES US TO GIVE
YOU A DISCLOSURE DOCUMENT APPROVED BY THE COMMISSIONER, BEFORE WE
ASK YOU TO CONSIDER A MATERIAL MODIFICATION OF YOUR FRANCHISE
AGREEMENT. THE CALIFORNIA FRANCHISE INVESTMENT LAW REQUIRES THAT A
COPY OF ALL PROPOSED AGREEMENTS RELATING TO THE SALE OF THE
FRANCHISE BE DELIVERED TOGETHER WITH THE FRANCHISE DISCLOSURE
DOCUMENT.
Neither We nor any person identified in Item 2 is subject to any currently effective order of any
national securities association or national securities exchange, as defined in the Securities
Exchange Act of 1934, 15 U.S.C.A. 78a et. seq., suspending or expelling the persons from
membership in that association or exchange.
YOU MUST SIGN A GENERAL RELEASE OF CLAIMS IF YOU TRANSFER YOUR
FRANCHISE. CALIFORNIA CORPORATIONS CODE §31512 VOIDS A WAIVER BY THE

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PERSON ACQUIRING A FRANCHISE OF CERTAIN RIGHTS UNDER THE FRANCHISE
INVESTMENT LAW (CALIFORNIA CORPORATIONS CODE §§31000 THROUGH 31516).
BUSINESS AND PROFESSIONS CODE §20010 VOIDS A WAIVER OF CERTAIN RIGHTS
UNDER THE FRANCHISE RELATIONS ACT (BUSINESS AND PROFESSIONS CODE
§§20000 THROUGH 20043).
The franchise agreement provides for termination upon bankruptcy. This provision may not be
enforceable under federal bankruptcy law (11 U.S.C.A. Sec. 101 et. seq.)
The franchise agreement contains a covenant not to compete that extends beyond the termination
of the franchise. This provision may not be enforceable under California law.
The franchise contains a liquidated damages clause. Under California Civil Code Section 1671,
certain liquidated damages clauses are unenforceable.
You must resolve disputes through binding arbitration. The arbitration will occur in Birmingham,
Michigan with the costs of arbitration being borne equally by the parties. Each party will bear its
own expenses, including attorney’s fees. Prospective franchisees are encouraged to consult private
legal counsel to determine the applicability of California and federal laws (such as Business and
Professions Code Section 20040.5, Code of Civil Procedure Section 1281, and the Federal
Arbitration Act) to any provisions of a franchise agreement restricting venue to a forum outside
the State of California.
The Antitrust Law Section of the Office of the California Attorney General views maximum price
agreements as per se violations of the Cartwright Act. As long as this represents the law of the
State of California, We will not interpret the Franchise Agreement as permitting or requiring
maximum price limits.

Hawaii Addendum

(Applies only to Hawaii franchisees)


If your Business will be in Hawaii, You will not pay your Initial Fee to Us until your business is
open and we have completed all of Our material pre-opening obligations to you. Item 5 of the
Franchise Disclosure Document and Article 2 of the Franchise Agreement are amended
accordingly. Please review Item 11 for our pre-opening obligations. You must have your bank
verify that you have sufficient funds available at the time We sign the Agreement. The only
condition on your obligation to pay the Initial Fee is that We must complete all of Our material
pre-opening obligations to you.

Illinois Addendum

(Applies only to Illinois franchisees)

The Illinois Franchise Disclosure Act, Section 4, prohibits any agreement that specifies jurisdiction
or venue of any lawsuit in a place outside of the state of Illinois. The Act does permit agreements
to require you to arbitrate outside the state of Illinois. The Act prohibits choice of law provisions
that would require the application of any laws except the laws of the state of Illinois (Section 41).
You cannot waive any of your rights given to you by the Illinois Franchise Disclosure Act (Section

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85637426v10
41). You may have other rights under the Illinois Franchise Disclosure Act or other laws of the
state of Illinois. To the extent that the Franchise Agreement is inconsistent with Illinois law, the
inconsistent terms of the Franchise Agreement will not be enforced and the terms of the applicable
Illinois law shall apply.

The conditions under which you can be terminated and your rights on non-renewal may be affected
by Illinois law, 815 ILCS 705/19 and 705/20. The termination and nonrenewal conditions and
rights for Illinois franchises are set forth in sections 19 and 20 of the Illinois Franchise Disclosure
Act of 1987. 815 ILCS 705/19, 20 (West 2010).

The Illinois Franchise Disclosure Act will govern any franchise agreement if: (a) it applies to a
franchise located in Illinois; or (b) a franchisee who resides in Illinois

The franchise agreement will be interpreted and construed under the substantive laws of Michigan,
except to the extent governed by the Illinois Franchise Disclosure Act or the United States
Trademark Act of 1946 (Lanham Act, 15 U.S.C., Sections 1051 et seq.).

Franchisor will defer franchisee’s payment of initial franchise fees until Franchisor has satisfied
all of its pre-opening initial obligations to Franchisee and Franchisee has commenced doing
business. The Office of the Illinois Attorney General has imposed this deferral requirement due
to the Franchisor’s current financial condition.

Any provision in a franchise agreement that designates jurisdiction or venue in a forum outside
of Illinois is void. 815 ILCS 705/4 (West 2010). However, a franchise agreement may provide
for arbitration in a venue outside of Illinois. 815 ILCS 705/41 (West 2012).

Any condition, stipulation, or provision purporting to bind any person acquiring a franchise to
waive compliance with any provision of the Illinois Franchise Disclosure Act or any other law of
Illinois is void. 815 ILCS 705/41 (West 2010).

Indiana Addendum

(Applies only to Indiana franchisees)


Indiana law prohibits requiring you to prospectively agree to a release or waiver which purports to
relieve any person from liability imposed by the Indiana Franchise Practices Act (IC 23-2-2.7(5)).
The Franchise Agreement shall be deemed amended to the extent necessary to comply with IC 23-
2-2.7(5).
Indiana law limits the parties agreement to resolve disputes in any jurisdiction outside of Indiana
(IC 23-2-2.7(10). Subject to the Federal Arbitration Act, the Franchise Agreement shall be deemed
amended and the forum for any court proceedings shall be in Indiana.

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Maryland Addendum

(Applies only to Maryland franchisees)


The Maryland Franchise Registration and Disclosure Law, COMAR 02.02.08.16L, provides that,
as a condition of the sale of a franchise. We may not require you to agree to a release, assignment,
novation, waiver, or estoppel that would relieve a person from liability under the Franchise
Registration and Disclosure Law. Item 17 of the Franchise Disclosure Document is amended by
adding: any general release required as a condition of sale and/or assignment/transfer shall not
apply to any liability under the Maryland Franchise Registration and Disclosure Law.
The Franchise Agreement and Franchise Disclosure Document shall be deemed amended so that
no release, assignment, novation, waiver or estoppel is required if it would violate the Maryland
Franchise Registration and Disclosure Law. Nothing in the franchise agreement, including any
acknowledgments or representations, shall be deemed a release or waiver of any right or obligation
under the Maryland Franchise Registration and Disclosure Law.
Item 17 of the Franchise Disclosure Document is amended by adding the following: The provision
in the Franchise Agreement that provides for termination upon bankruptcy of the franchisee may
not be enforceable under federal bankruptcy law (11 U.S.C. Section 101, et. seq.).
If you are a resident of Maryland or your Business will be in Maryland, You will not pay your
Initial Fee or any other money to Us until your business is open and we have completed all of Our
material pre-opening obligations to you. Item 5 of the Franchise Disclosure Document and Article
6 of the Franchise Agreement are amended accordingly. Please review Item 11 for our pre-opening
obligations. You must have your bank verify that you have sufficient funds available at the time
We sign the Agreement. The only condition on your obligation to pay the Initial Fee is that We
must complete all of Our material pre-opening obligations to you.
Item 17 of the Franchise Disclosure Document and Article 16 of the Franchise Agreement are
amended by adding: any claims arising under the Maryland Franchise Registration and Disclosure
Law must be brought within 3 years after the grant of the franchise.
Article 16 of the Franchise Agreement is amended to provide as follows: Any lawsuit permitted
under this Article shall be brought in the federal or state courts located in the State of Maryland.
Item 17 is hereby amended by adding the identical language in the “summary” column of line v.

Michigan Addendum

(Applies only to Michigan franchisees)

NOTICE UNDER MICHIGAN'S FRANCHISE INVESTMENT LAW

THE STATE OF MICHIGAN PROHIBITS CERTAIN UNFAIR PROVISIONS THAT


ARE SOMETIMES IN FRANCHISE DOCUMENTS. IF ANY OF THE FOLLOWING
PROVISIONS ARE IN THESE FRANCHISE DOCUMENTS, THE PROVISIONS ARE VOID
AND CANNOT BE ENFORCED AGAINST YOU.

1. A prohibition on the right of a franchisee to join an association of franchisees.

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85637426v10
2. A requirement that a franchisee assent to a release, assignment, novation, waiver or
estoppel which deprives a franchisee of rights and protections provided in this act. This shall not
preclude a franchisee, after entering into a franchise agreement, from settling any and all claims.

3. A provision that permits a Franchisor to terminate a franchise prior to the expiration


of its term except for good cause. Good cause shall include the failure of the franchisee to comply
with any lawful provision of the franchise agreement and to cure such failure after being given
written notice thereof and a reasonable opportunity, which in no event need be more than thirty
(30) days, to cure such failure.

4. A provision that permits a Franchisor to refuse to renew a franchise without fairly


compensating the franchisee by repurchase or other means for the fair market value at the time of
expiration of the franchisee's inventory, supplies, equipment, fixtures and furnishings.
Personalized materials which have no value to the Franchisor and inventory, supplies, equipment,
fixtures and furnishings not reasonably required in the conduct of the franchise business are not
subject to compensation. This subsection applies only if: (1) the term of the franchise is less than
five (5) years and (2) the franchisee is prohibited by the franchise or other agreement from
continuing to conduct substantially the same business under another trademark, service mark, trade
name, logotype, advertising or other commercial symbol in the same area subsequent to the
expiration of the franchise or the franchisee does not receive at least six (6) months advance notice
of Franchisor's intent not to renew the franchise.

5. A provision that permits the Franchisor to refuse to renew a franchise on terms


generally available to other franchisees of the same class or type under similar circumstances. This
section does not require a renewal provision.

6. A provision requiring that arbitration or litigation be conducted outside this state.


This shall not preclude the franchisee from entering into an agreement, at the time of arbitration,
to conduct arbitration at a location outside this state.

7. A provision which permits a Franchisor to refuse to permit a transfer of ownership


of a franchise, except for good cause. This subdivision does not prevent a Franchisor from
exercising a right of first refusal to purchase the franchise. Good cause shall include, but is not
limited to:

a. the failure of the proposed transferee to meet the Franchisor's then


current reasonable qualifications or standards;

b. the fact that the proposed transferee is a competitor of the Franchisor


or sub-Franchisor;

c. the unwillingness of the proposed transferee to agree in writing to


comply with all lawful obligations; and

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85637426v10
d. the failure of the franchisee or proposed transferee to pay any sums
owing to the Franchisor or to cure any default in the franchise agreement existing
at the time of the proposed transfer.

8. A provision that requires the franchisee to resell to the Franchisor items that are not
uniquely identified with the Franchisor. This subdivision does not prohibit a provision that grants
to a Franchisor the right of first refusal to purchase the assets of a franchisee on the same terms
and conditions as a bona fide third party willing and able to purchase those assets, nor does this
subdivision prohibit a provision that grants the Franchisor the right to acquire the assets of a
franchise for the market or appraised value of such assets if the franchisee has breached the lawful
provisions of the franchise agreement and has failed to cure the breach in the manner provided in
subsection 3.

9. A provision which permits the Franchisor to directly or indirectly convey, assign


or otherwise transfer its obligations to fulfill contractual obligations to the franchisee unless
provision has been made for providing the required contractual services.

THE FACT THAT THERE IS A NOTICE OF THIS OFFERING ON FILE WITH THE
ATTORNEY GENERAL DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR
ENDORSEMENT BY THE ATTORNEY GENERAL.

IF FRANCHISOR'S MOST RECENT UNAUDITED FINANCIAL STATEMENT


SHOWS A NET WORTH OF LESS THAN ONE HUNDRED ($100,000) DOLLARS, YOU
HAVE THE RIGHT TO REQUEST THE ESCROW OF THE INITIAL INVESTMENT AND
OTHER FUNDS PAID UNTIL OBLIGATIONS TO PROVIDE REAL ESTATE, IMPROVE-
MENTS, EQUIPMENT INVENTORY, TRAINING OR OTHER ITEMS INCLUDED IN THE
FRANCHISE OFFERING ARE FULFILLED.

ANY QUESTIONS REGARDING THIS NOTICE MAY BE DIRECTED TO THE


STATE OF MICHIGAN, DEPARTMENT OF ATTORNEY GENERAL, CONSUMER
PROTECTION DIVISION, ATTN: FRANCHISE, 670 LAW BUILDING, LANSING,
MICHIGAN 48913, TELEPHONE (517) 373-7117.

Minnesota Addendum

(Applies only to Minnesota franchisees)


Minn. Stat. §80C.21 and Minn. Rule 2860.4400J prohibit us from requiring litigation to be
conducted outside Minnesota. In addition, nothing in the Franchise Disclosure Document or
agreement can abrogate or reduce any of your rights as provided for in Minnesota Statutes, Chapter
80C, or your rights to any procedure, forum, or remedies provided for by the laws of the
jurisdiction.
With respect to franchises governed by Minnesota law, the franchisor will comply with Minn. Stat.
§80C.214, Subds. 3, 4, and 5 which require, except in certain specified cases, that We give you 90
days’ notice of termination (with 60 days to cure) and 180 days’ notice of non-renewal of the
franchise agreement.

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85637426v10
We will protect your right to use the trademarks, service marks, trade names, logotypes or other
commercial symbols or indemnify you from any loss, costs or expenses arising out of any claim,
suit or demand regarding the use of the name, to the extent required by Minn. Stat. §80C.12, Subd.
1(g).
To the extent governed by Minn. Rule 2860.4400J, you shall not be deemed to have waived any
rights under Minnesota law. You shall not be deemed to have consented to Us obtaining injunctive
relief, although We may seek injunctive relief. A Court or the arbitrators shall determine whether
to require a bond as a condition of injunctive relief.
If your Business will be in Minnesota, You will not pay your Initial Fee to Us until your business
is open and we have completed all of Our material pre-opening obligations to you. Item 5 of the
Franchise Disclosure Document and Article 6 of the Franchise Agreement are amended
accordingly. Please review Item 11 for our pre-opening obligations. You must have your bank
verify that you have sufficient funds available at the time We sign the Agreement. The only
condition on your obligation to pay the Initial Fee is that We must complete all of Our material
pre-opening obligations to you.

Section 16 of the Franchise Agreement, Limitations of Claims, is amended to comply with Minn.
Stat. 80C.17, Subd.5.

New York Addendum

(Applies only to New York franchisees)


Item 3 is amended to read as follows:
Neither We nor any person identified in Item 2 above have any administrative, criminal or material
civil action (or a significant number of civil actions irrespective of materiality) pending against us
alleging a violation of any franchise law, antitrust or securities law, fraud, embezzlement,
fraudulent conversion, restraint of trade, unfair or deceptive practices, misappropriation of
property or comparable allegations.
Neither We nor any person identified in Item 2 above have been convicted of a felony or pleaded
nolo contendere to any felony charge or during the 10 year period immediately preceding the date
of this Franchise Disclosure Document, been convicted of or pleaded nolo contendere to a
misdemeanor charge been held liable in any other civil action by final judgment or been the subject
of any other material complaint or other legal proceeding where such felony, misdemeanor civil
action, complaint or other legal proceeding involved violation of any franchise law, antifraud or
securities law, fraud, embezzlement, fraudulent conversion, restraint of trade, unfair or deceptive
practices, misappropriation of property or comparable allegations.
Neither We nor any person identified in Item 2 above is subject to any currently effective injunctive
or restrictive order or decree relating to the franchise or under any federal, state or Canadian
franchise, securities, antitrust, trade regulation or trade practice law as a result of a concluded or
pending action or proceeding brought by a public agency, or is subject to any currently effective
order of any national securities association or national securities exchange as defined by the
Securities and Exchange Act of 1934, suspending or expelling such person from membership in
such association or exchange, or is subject to a currently effective injunctive or restrictive order

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85637426v10
relating to any other business activity as a result of an action brought by a public agency or
department.
Item 4 is amended to read as follows:
During the 10 year period immediately preceding the date of the Franchise Disclosure Document
neither We nor any predecessor, affiliate, current officer or general partner of Us has been the
subject of a bankruptcy proceeding, been adjudged bankrupt or reorganized due to insolvency or
been a principal officer of a company or a general partner of a partnership at or within one year of
the time that such company or partnership became the subject of a bankruptcy proceeding or was
adjudged bankrupt or reorganized due to insolvency or is subject to any such pending bankruptcy
or reorganization proceeding.
Item 5 is amended by adding the following: We will use the Initial Fee for the purposes of covering
the costs of selling the franchise and other franchises, for your initial training, for general overhead
and for profit.
Item 12 is amended by adding the following: Although We will consider many factors in
determining the boundaries of your Marketing Area, it will contain a population of not less than
25,000 people.
Item 17 is amended by changing the caption and preliminary statement to read as follows:
Item 17: RENEWAL, TERMINATION, TRANSFER AND DISPUTE RESOLUTION
THIS TABLE LISTS CERTAIN IMPORTANT PROVISIONS OF THE
FRANCHISE AND RELATED AGREEMENTS PERTAINING TO
RENEWAL, TERMINATION, TRANSFER AND DISPUTE RESOLUTION.
YOU SHOULD READ THESE PROVISIONS IN THE AGREEMENTS
ATTACHED TO THIS FRANCHISE DISCLOSURE DOCUMENT.
Item 17 D is amended by adding the following: You may terminate the agreement on any grounds
available by law.
Item 17 J is amended by adding the following: We will only assign to an assignee who in Our
good faith judgment is willing and able to assume Our obligations.

North Dakota Addendum

(Applies only to North Dakota franchisees)


Under North Dakota law, no modification or change We make to the Manual or method of
operation may materially affect your status, rights or obligations under the Franchise Agreement.
Covenants not to compete are considered unenforceable in the State of North Dakota.
Under North Dakota law, a requirement that you consent to liquidated damages or termination
penalties in the event of termination of the franchise agreement is considered unenforceable.
The North Dakota Franchise Investment Law (Section 51-19-09) requires that the laws of North
Dakota, which laws will prevail, will govern the Franchise Agreement. Further, North Dakota law
requires that all issues or disagreements relating to the Franchise Agreement will be arbitrated,
tried, heard and decided within the jurisdiction of courts in the state of North Dakota.

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85637426v10
Under the North Dakota Franchise Investment Law (Section 51-19-09), a North Dakota franchisee
may not be required to execute a general release upon renewal of the Franchise Agreement.

Rhode Island Addendum

(Applies only to Rhode Island franchisees)


Item 17 is amended by adding the following: Section 19-28.1-14 of the Rhode Island Franchise
Investment Act provides that a provision in a franchise agreement restricting jurisdiction or venue
to a forum outside this state or requiring the application of the laws of another state is void with
respect to a claim otherwise enforceable under this Act.
If your Business will be in Rhode Island, You will not pay your Initial Fee to Us until your business
is open and we have completed all of Our material pre-opening obligations to you. Item 5 of the
Franchise Disclosure Document and Article 4 of the Franchise Agreement are amended
accordingly. Please review Item 11 for our pre-opening obligations. You must have your bank
verify that you have sufficient funds available at the time We sign the Agreement. The only
condition on your obligation to pay the Initial Fee is that We must complete all of Our material
pre-opening obligations to you.

South Dakota Addendum

(Applies only to South Dakota franchisees)


Covenants not to compete upon termination or expiration of a franchise agreement are generally
unenforceable in South Dakota, except in certain instances as provided by law.
In the event that either party shall make demand for arbitration, such arbitration shall be conducted
in a mutually agreed upon site in accordance with Section 11 of the Commercial Arbitration Rules
of the American Arbitration Association.
The law regarding franchise registration, employment, covenants not to compete, and other matters
of local concern will be governed by the laws of the State of South Dakota; but as to contractual
and all other matters, this agreement and all provisions of this instrument will be and remain
subject to the application, construction, enforcement and interpretation under the governing law of
the state where the franchise is located.
Any provision of the franchise agreement which requires you to agree to jurisdiction and venue
outside of South Dakota is void with respect to any cause of action which is otherwise enforceable
in South Dakota.
Notwithstanding any term of the franchise agreement, We not terminate the franchise agreement
upon default without first affording you thirty (30) days’ notice with an opportunity to cure the
default within that time.
To the extent required by South Dakota law, all provisions giving any party a right to liquidated
damages are hereby deleted from the franchise agreement and the parties shall be entitled to their
actual damages instead.

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85637426v10
Virginia Addendum

(Applies only to Virginia franchisees)


Item 17 of the Franchise Disclosure Document is amended by adding the following: The provision
in the Franchise Agreement that provides for termination upon your bankruptcy may not be
enforceable under federal bankruptcy law (11 U.S.C. Section 101, et. seq.).

Washington Addendum

(Applies only to Washington franchisees)

The State of Washington has a statute, RCW 19.100.180 which may supersede the franchise
agreement in your relationship with the franchisor including the areas of termination and renewal
of your franchise. There may also be court decisions which may supersede the franchise agreement
in your relationship with the franchisor including the areas of termination and renewal of your
franchise.

In any arbitration involving a franchise purchased in Washington, the arbitration site shall be either
in Washington or in a place as mutually agreed upon at the time of the arbitration, or as determined
by the arbitrator.

In the event of a conflict of laws, the provisions of the Washington Franchise Investment Protection
Act, Chapter 19.100 RCW shall prevail.

A release or waiver of rights executed by a franchisee shall not include rights under the Washington
Franchise Investment Protection Act except when executed pursuant to a negotiated settlement
after the agreement is in effect and where the parties are represented by independent counsel.
Provisions such as those which unreasonably restrict or limit the statute of limitations period for
claims under the Act, rights or remedies under the Act such as a right to a jury trial may not be
enforceable.

Transfer fees are collectable to the extent they reflect the franchisor’s reasonable estimated or
actual costs in effecting a transfer.

The state law addendum, above, if applicable, is a part of the Franchise Agreement and supersedes
any inconsistent term(s) of the Franchise Agreement
IN WITNESS WHEREOF, the parties have executed this Addendum on the day and year
indicated below.

FRANCHISOR: FRANCHISEE:
HARAZ COFFEE HOUSE
FRANCHISING, LLC
By:
Franchisee Name

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85637426v10
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85637426v10
STATE EFFECTIVE DATES

The following states have franchise laws that require that the Franchise Disclosure
Document be registered or filed with the states, or be exempt from registration: California,
Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode
Island, South Dakota, Virginia, Washington and Wisconsin.

This document is effective and may be used in the following states, where the document is
filed, registered, or exempt from registration, as of the Effective Date stated below:

California Effective Date:


Hawaii Effective Date:
Illinois Effective Date:
Indiana Effective Date:
Maryland Effective Date:
Michigan Effective Date: February 16, 2023
Minnesota Effective Date:
New York Effective Date:
North Dakota Effective Date:
Rhode Island Effective Date:
South Dakota Effective Date:
Virginia Effective Date:
Washington Effective Date:
Wisconsin Effective Date:

Other states may require registration, filing, or exemption of a franchise under other laws,
such as those that regulate the offer and sale of business opportunities or seller-assisted
marketing plans.

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85637426v10
EXHIBIT P

RECEIPT
THIS DISCLOSURE DOCUMENT SUMMARIZES CERTAIN PROVISIONS OF THE FRANCHISE AGREEMENT
AND OTHER INFORMATION IN PLAIN LANGUAGE. READ THIS DISCLOSURE DOCUMENT AND ALL
AGREEMENTS CAREFULLY.

NEW YORK AND RHODE ISLAND REQUIRE THAT WE GIVE YOU THIS DISCLOSURE DOCUMENT AT THE
EARLIER OF THE FIRST PERSONAL MEETING OR 10 BUSINESS DAYS BEFORE YOU SIGN A BINDING
AGREEMENT WITH US OR MAKE ANY PAYMENT TO US. MICHIGAN, OREGON, WASHINGTON AND
WISCONSIN REQUIRE US TO GIVE YOU THIS DISCLOSURE DOCUMENT AT LEAST 10 BUSINESS DAYS
BEFORE SIGNING A BINDING AGREEMENT WITH US OR PAYING ANY CONSIDERATION, WHICHEVER IS
FIRST TO OCCUR.

IF HARAZ COFFEE HOUSE FRANCHISING, LLC OFFERS YOU A FRANCHISE, WE MUST PROVIDE THIS
DISCLOSURE DOCUMENT TO YOU 14 CALENDAR DAYS BEFORE YOU SIGN A BINDING AGREEMENT WITH,
OR MAKE A PAYMENT TO, THE FRANCHISOR OR ANY AFFILIATE IN CONNECTION WITH THE PROPOSED
FRANCHISE SALE.

IF HARAZ COFFEE HOUSE FRANCHISING, LLC DOES NOT DELIVER THIS DISCLOSURE DOCUMENT ON
TIME OR IF IT CONTAINS A FALSE OR MISLEADING STATEMENT, OR A MATERIAL OMISSION, A
VIOLATION OF FEDERAL AND STATE LAW MAY HAVE OCCURRED AND SHOULD BE REPORTED TO THE
FEDERAL TRADE COMMISSION, WASHINGTON, DC 20580 AND YOUR STATE AGENCY, IF ONE IS LISTED
IN EXHIBIT M OF THIS DISCLOSURE DOCUMENT.

Date of Issuance: February 20, 2023, amended July 1, 2023.

HARAZ COFFEE HOUSE FRANCHISING, LLC, and its President, Hamzah Nasser, having principal business offices at
15300 Rotunda Drive, Dearborn, Michigan 48120 (313) 505-0666 is the franchise seller.

I received a disclosure document with an issuance date of February 20, 2023, amended July 1, 2023 that included the
following exhibits:

A. Financial Statements
B. Franchise Agreement
C. Multi-Unit Development Agreement
D. Personal Guaranty
E. Confidentiality Agreement
F. Assignment of Telephone Service Agreement Authorization
G. Authorization Agreement for Electronic Funds Transfer
H. Consent for Credit and Background Check
I. Acknowledgment Addendum to Franchise Agreement
J. Mutual Release of All Claims
K. Operations Manual Table of Contents
L. List of Franchisees/ Company-Owned Units
M. List of State Administrators
N. List of Agents for Service of Process
O. State Law Disclosures
P. Receipts

Date:
Signature of Prospective Franchisee,
Individually or as an Officer or Partner of:

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85637426v10
Please sign and date this Receipt as of the date that you received the disclosure document. Please return the signed, dated
Receipt to the Company Chief Operating Officer at the above address.

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85637426v10
FRANCHISEE COPY
EXHIBIT P
RECEIPT

THIS DISCLOSURE DOCUMENT SUMMARIZES CERTAIN PROVISIONS OF THE FRANCHISE AGREEMENT


AND OTHER INFORMATION IN PLAIN LANGUAGE. READ THIS DISCLOSURE DOCUMENT AND ALL
AGREEMENTS CAREFULLY.

NEW YORK AND RHODE ISLAND REQUIRE THAT WE GIVE YOU THIS DISCLOSURE DOCUMENT AT THE
EARLIER OF THE FIRST PERSONAL MEETING OR 10 BUSINESS DAYS BEFORE YOU SIGN A BINDING
AGREEMENT WITH US OR MAKE ANY PAYMENT TO US. MICHIGAN, OREGON, WASHINGTON AND
WISCONSIN REQUIRE US TO GIVE YOU THIS DISCLOSURE DOCUMENT AT LEAST 10 BUSINESS DAYS
BEFORE SIGNING A BINDING AGREEMENT WITH US OR PAYING ANY CONSIDERATION, WHICHEVER IS
FIRST TO OCCUR.

IF HARAZ COFFEE HOUSE FRANCHISING, LLC OFFERS YOU A FRANCHISE, WE MUST PROVIDE THIS
DISCLOSURE DOCUMENT TO YOU 14 CALENDAR DAYS BEFORE YOU SIGN A BINDING AGREEMENT WITH,
OR MAKE A PAYMENT TO, THE FRANCHISOR OR ANY AFFILIATE IN CONNECTION WITH THE PROPOSED
FRANCHISE SALE.

IF HARAZ COFFEE HOUSE FRANCHISING, LLC DOES NOT DELIVER THIS DISCLOSURE DOCUMENT ON
TIME OR IF IT CONTAINS A FALSE OR MISLEADING STATEMENT, OR A MATERIAL OMISSION, A
VIOLATION OF FEDERAL AND STATE LAW MAY HAVE OCCURRED AND SHOULD BE REPORTED TO THE
FEDERAL TRADE COMMISSION, WASHINGTON, DC 20580 AND YOUR STATE AGENCY, IF ONE IS LISTED
IN EXHIBIT M OF THIS DISCLOSURE DOCUMENT.

Date of Issuance: February 20, 2023, amended July 1, 2023.

HARAZ COFFEE HOUSE FRANCHISING, LLC, and its President, Hamzah Nasser, having principal business offices at
15300 Rotunda Drive, Dearborn, Michigan 48120 (313) 505-0666 is the franchise seller.

I received a disclosure document with an issuance date of February 20, 2023, amended July 1, 2023 that included the
following exhibits:

A. Financial Statements
B. Franchise Agreement
C. Multi-Unit Development Agreement
D. Personal Guaranty
E. Confidentiality Agreement
F. Assignment of Telephone Service Agreement Authorization
G. Authorization Agreement for Electronic Funds Transfer
H. Consent for Credit and Background Check
I. Acknowledgment Addendum to Franchise Agreement
J. Mutual Release of All Claims
K. Operations Manual Table of Contents
L. List of Franchisees/ Company-Owned Units
M. List of State Administrators
N. List of Agents for Service of Process
O. State Law Disclosures
P. Receipts

Date:
Signature of Prospective Franchisee,
Individually or as an Officer or Partner of:

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85637426v10
Please sign and date this Receipt as of the date that you received the disclosure document. Please return the signed, dated
Receipt to the Company Chief Operating Officer at the above address.

Error! Unknown document property name.

85637426v10

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