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6 Introduction To Typography

Typography is the art of arranging type to enhance readability and aesthetics in written language. It involves selecting typefaces, sizes, and spacing, with distinctions between typefaces and fonts. Common font types include serif, sans serif, and display fonts, each serving different purposes in design.

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38 views24 pages

6 Introduction To Typography

Typography is the art of arranging type to enhance readability and aesthetics in written language. It involves selecting typefaces, sizes, and spacing, with distinctions between typefaces and fonts. Common font types include serif, sans serif, and display fonts, each serving different purposes in design.

Uploaded by

shivagamyesan
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Introduction to Typography

Ashintha Perera
University of Colombo School of Computing
Typography
Typography is, quite simply, the art and technique of arranging type to
make written language readable and appealing.

The art of working with text.

Typography Involves,
Selecting typefaces, point size, line length, line spacing and letter
spacing.
Typefaces vs Fonts

Typeface is a family of fonts. Contains different


variations of fonts

Font is one style within a typeface family


Common Types of Fonts
Serif Fonts
Serif fonts have little strokes called serifs attached to the main part of the letter.
Common in print publications, like magazines and newspapers.

Sans Serif Fonts


Sans serif fonts don't have that extra stroke—hence the name, which is French
for without serif.
This style is considered more clean and modern than serif fonts. Also, it tends to be easier to read on
computer screens, including smartphones and tablets.

Display Fonts
Display fonts come in many different styles, like script, blackletter, all caps, and just
plain fancy.
Display fonts are best for small amounts of text, like titles and headers and more graphic-heavy designs.
Choosing a Font
Think about your message, then choose a font that fits
Fonts to Avoid
Fonts which are outdated and overused
fonts.google.com
Provides a good collection of free modern fonts
Important Terms in Typography
Hierarchy
Important Terms in Typography
Important Terms in Typography
Common Practices – Avoid Crowded Copy
Common Practices – Use Correct Alignments
Common Practices – Don’t use Fancy Fonts for Paragraphs
Common Practices – Don’t use Uppercase Script
Common Practices – Don’t use too many fonts
Common Practices – Don’t keep widows and orphans
Common Practices – Don’t keep widows and orphans
Typography fails
Typography fails

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