albatrot

COMPANY CREDENTIALS 2025

B2B Clients
we have
worked
with
The Challenge: Solution:
ACG Cares Foundation is the CSR arm of ACG, a global leader in Albatrot retained ACG’s brand identity in ACF’smessaging.
pharmaceutical solutions. The foundation aims to positively Through the use of creative icons, captions and imagery, Albatrot
impact lives of individuals, institutions and communities within made the communication impactful and
we operate and are a part of. ACG wished to create a strong,
positive impact through internal communication and social
media creatives for ACG Cares.
OBJECTIVE
Having recently resumed their business,
they required several collaterals, from
website banners to seller central creatives,
brochures, etc.
APPROACH
For all the designs created, we researched
and maintained tandem with what the
brand's international counterparts were
doing while also tailoring it to the Indian
market. We created content specifically
for various needs and formats, be they
standees, brochures, backdrops, tables, or
LinkedIn posts.
Cipla, the world's most
renowned and India’s
biggest pharmaceutical
company, came to us
with the idea of
refreshing the career
page of the website. They
wanted us to redesign it
and highlight their EVP’s
in the most convenient
way.

Albatrot came up with

the whole design
strategy that blended
their EVP’s quite sharply
and was easy to
understand for the
consumer.
 We leveraged performance marketing for multiple objectives such as

PERFORMANCE MARKETING awareness, engagement & lead generation. We ran targeted

advertising campaigns across a range of channels, including social
media, search engines, and display advertising.

26,000 Leads
Generated in 9
months

70% Reduction in
Cost Per Lead
 We used a design style characterized by a consistent color scheme

Social media marketing

and typography, with a focus on readability and ease of use. We
featured high-quality images and videos, as well as engaging and
informative captions that help convey the brand's messaging and
values.

Followers
IG: 250.05% rise
FB: 11.31% rise
Twitter: 15.61% rise
YT: 106.70% rise in views

Accounts Reached
IG: 1,45,24,430
FB: 93,85,609
Twitter: 93,85,609
impressions

Engagement Rate
IG: 2.88%
FB: 640.4%
Twitter: 640.4%
YT: 62.5% rise average
view time
RAW NATURE
THE CHALLENGE
RawNature is a line of high-performing men’s grooming essentials
that faced inadequate brand awareness, a limited budget &
inconsistent sales. We were approached to help combat these
problems using different digital media and marketing practices.

THE STRATEGY

A) Conversion oriented Ad Formats

We first uploaded to Facebook the product catalogue of all its items sold on the
e-commerce website. Next, we set up dynamic ads that would automatically pull
information from the catalogue and in a collection ad format with Raw Nature
branding videos targeted to potential customers who had expressed interest in
them or related products.

B) Retargeting through multiple Pixel Events

We retargeted dynamic ads in carousel format to people who had viewed or added
Raw Nature products to their carts within the past seven days.
66% 8.8%
C) Lookalike Targeting In Add to Carts Conversion Rate
Leveraging pixel-data, multiple lookalike audiences were created to increase the
audience pool. Similarly, audiences were created based on their engagement with
the social media channel.
SWISS
THE BRIEF
Swiss International Air Lines, is a global airline with premium
positioning. An extensive intercontinental and European network,
superior service across classes and exceptional value adds are
some of the key USPs for their consumers. As their agency for the
Indian Market, our job was to maintain the same tonality and
standard as the global HQ, while crafting a strategy that would
resonate with an Indian audience.

THE STRATEGY
A) Creative Strategy
We curated content around Switzerland tourism, travel inspiration
and SWISS value adds to attract consumers and increase brand
awareness and recall. These content pillars were strategically
decided keeping in mind the global overarching strategy for the
year.
Followers Reach Engagement Cost per Engagement
B) Paid Campaigns and Targeting
We implemented targeted paid ads on Facebook and Instagram, to
expand SWISS’s reach and boost engagement. By leveraging 230.3 K 33,884,702 6,744,546 ₹0.14
demographic and interest-based targeting, we ensured the ads
reached the most relevant audience. By continuously monitoring the
campaigns, and analyzing data, we were able to identify and map
content with audience demographics which helped in to optimizing
campaign performance.
SWISS Diwali Campaign
THE BRIEF
Craft a culturally resonant Diwali Campaign that positions SWISS as
a love brand and creates high social media impact.

THE STRATEGY
A) Creative Strategy
Leveraging insights on the travel behaviour and thought processes
around Diwali, we realized that although Diwali is viewed a
homecoming in India. Indians abroad are often not able to make it
home due to work,education and other responsibilities. In such a
situation, we decided to shift perspective and urge people to travel
to their loved ones abroad. Through a 360 degree campaign
spanning social posts, a digital film, influencer engagements, on
ground activations and promotions we drove home the idea that
“Home is where your people are”.

B) Paid Campaigns and Targeting

We implemented targeted paid ads on Facebook and Instagram, to Reach Impressions Engagement
expand campaign reach and engagement. By leveraging
demographic and interest-based targeting, we ensured the ads
reached the most relevant audience We also ran page like 20 Million 28 Million + 9.4 Million
campaigns to ensure high website traffic.
+
ISUZU LANDING PAGE BANNERS THAT
CONVERT
Rustomjee - Performance Creatives
THE BRIEF

Rustomjee, is a leading real estate developer in

Mumbai, focused on innovative design, eco-friendly
construction, and creating thoughtful spaces.
Known for gated communities, premium townships,
and commercial spaces, Rustomjee emphasizes
sustainability, quality, and customer satisfaction,
redefining luxury living with a community-centric
approach.

THE TASK

The goal was to create elegant and aspirational

visuals that embody the essence of luxury living.
Air India Ad Creatives
The brief was to design ad
creatives that effortlessly inspired
the audience to fly with Air India's
non-stop flights by highlighting
the stunning destination and
attractive prices.

We meticulously crafted an array

of designs, both static and
dynamic, for destinations Air
India proudly serves. Carefully
selecting images that showcased
these breathtaking locations
were intertwined with compelling
copies and captivating music.
The designs would make you
want to secure your next flight
reservation.
HARLEY DAVISON Ad Creatives
Employer
Branding and
Internal
communication
 The campaign received over 65% participation
from the associates

Sony Pictures Networks was looking to launch an internal

campaign ahead of the annual Great Place To Work survey,
to encourage employees to participate and vote in the
survey. The aim of this campaign was to summarise and We created a month long
collectively highlight all aspects that make SPN an awareness and engagement
employer of choice, via the multiple policies and benefits it
offers, as a refresher for all employees.
campaign led by a visual
approach that focussed on
emojis. The employees were
engaged via various internal
touch-points - digital
(emailers, workplace posts)
In order to create an interactive and conversational and on ground (lift branding,
communication that succinctly highlights the various posters and screens).
benefits and policies at SPN via an eye-catching and fun route Highlighting various policies
we proposed an emoji campaign. We found that emojis act as with emojis while gamifying
a versatile, trending, and light hearted medium with a visual and incentivising the
The physical and mental wellbeing
representation of diverse and inclusive communities that can employees with rewards made
be effectively leveraged towards our objective. this a fun and effective
campaign.
policies had 20% higher
participation than the rest.
D&I: Breaking Biases

Our objective was to create communication collaterals both for internal use to make the employees and aware of the the types of subconscious
biases that take place in a workplace and how the employees can recognize the bias and take measures to counter it. We created posts for
workplace.
The brief here was to seamlessly transition the employees from the work from home environment, back into their head offices. Keeping
in mind the extensive measures being taken by the HUL leadership, security and administration to ensure the safety of employees
during their anxious return, the mandate included multiple resources to parley this information in the least daunting, most engaging
manner. To begin with, it was essential to spread awareness about "the new normal" on a general level - the personal hygiene and
regulations we should be following to re-integrate back into society; this was followed by the testing and sanitation protocols on all
ends, to eliminate risks.
For the virtual tour of their head office in Mumbai, content was focused more on a nostalgic re-telling of the value that the workplace
held for all - be it in terms of productivity, collaboration or plain ol' fun. Finally, we're now at the last leg of the reopening campaign -
which we're now calling #HOmecoming - and are working on creative ideas to make the on-premise experience for all safer, and packed
with what we've missed.
‘The office misses you’

In the post-pandemic era, the employees were welcomed back to work with an internal campaign called ‘The Office Misses You’. Along
with safety regulation and covid precautions, the video included a virtual tour of their head office in Mumbai. The content was focused
more on a nostalgic re-telling of the value that the workplace held for all - be it in terms of productivity, collaboration or plain ol' fun.
Storytelling
through
explainer
assets
Tata Steel Ashiyana, being one of our retainer clients, had come up with the requirements of
improving their digital presence and strengthening the brand recall across various platforms.

Albatrot made sure that the objective was reached, and we put in efforts to make the brand more
consumer friendly and conversational digitally.
Website Throbber Emailers
Website Banners
albatrot
COMPANY CREDENTIALS 2025