Jharkhand University of Technology (JUT)

Ranchi

DRAFT SYLLABUS OF MBA

(Semester: I/First Semester).
From the Academic Session - 2021-2022

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 Jharkhand University of Technology Ranchi
MBA Semester: I/First Sem.
Principles and Practices of Management (PPM)
Paper Code: MBA 101

Total Credits: 04 Full Marks: 100

Total Credit Hours: 60 hours Internal Assessment Marks:40 each subject
(Teacher’s Assessment: 20 + Mid Term
Examination: 20
Periods: Lectures-03 End Term Examination Marks: 60 each subject
Tutorial- 01
Practical-00

Course Objectives
The main objective of this course is to design for the student’s fundamental knowledge of
management and its practical applications in management studies as needed by corporate
sectors in the present Scenario.

LearningOutcomes:
1. To understand the concepts related to management and its Principles of business in order to
understand the complexities associated with management of human resources in the
organizations and integrate the learning in handling these complexities
2. To demonstrate the roles, skills and functions of management within and outside of
organization.
3. To analyze effective application of PPM knowledge to diagnose and solve organizational
problems and develop optimal managerial decisions.

Unit-I (12 Hours)

Introduction to Management
Meaning and Concepts of Management ,Management Function or Process, Management
Discipline as Art or Science, distinguish in between Management and Administration,
Management as a profession .Managerial Skills, Roles of a Manager, Types /Levels of
Management. Management principles and Practices.Management Thought and its
Evolutionary contribution ,Early Classical Approaches- Scientific Management Thoughts
by F.W Taylor, Contribution and limitation of Scientific Management, Neo-Classical
Approaches – Human Relations Movement. Behavioral Approach-Douglas, McGregor,
Abraham Maslow Theory, Modern Approaches - Quantitative and Qualitative Approach,
SystemApproach, Social and Personal Approach.

Unit -II (12 Hours)

Management Planning:
Strategic Planning and Management ,Meaning and concepts of Planning, Nature of
Planning, Role and Importance of Planning , Types of Planning, Process of Planning,
Steps in Planning, Decision Making Process- Concept, types of Decisions. Significance
and applications
Organizing Resources
Concept, Process of Organizing, Forms of Organizational Structure, Formal and informal
organization, Line and staff structure,Functional structure , Span of Control.
Unit:-III (12 Hours)

Leading with Leadership

Meaning and Concept of Leadership: types of Leaders Influence, Functions of Leaders,
Leadership Style, Leadership Quality and Development, Manager as a Leader,
difference- Leader and Leadership.

Unit:-IV (12 Hours).

Communication, Cooperation and Co-ordination

Meaning, Concept and Significance, Process,Importance of Communication,
Communication Channels, Barriers to Communication, Co-ordination-concept and its
relevance study.

Unit:-V (12 Hours)

Controlling
Meaning and Concept of Controlling, Aim and Objectives of Controlling ,importance of
controlling, Characteristics of control, Control process, Types of Control System,
Essentials of good Control Systems, Techniques of Control, Budgetary and Non-
Budgetary Control-concept, Corporate Law ,Basics of Corporate Social Responsibility
(CSR).

Text Books:
 Management, Stoner and Freeman, Prentice Hall of India. Latest edition 2020
 Essentials of Management, Koontz and Heinz Weihrich, McGraw Hill.latest
Edition.
 Principles of Management, Gilbert, Mc.Graw Hill, l;attest Edition 2019

Reference Books:

 Management, A Global and Entrepreneurial Perspective, Weihrich Heinz

&Koontz Harold, McGrawHill,latest Edition
 Principles and Practices of Management by T.N Chhabra, DhanpatRai&Co

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 Jharkhand University of Technology Ranchi
MBA Semester: I/First Sem.
Business Statistical Methods (BSM)
Paper Code: MBA 102

Total Credits: 04 Full Marks: 100

Total Credit Hours: 60 hours Internal Assessment Marks:40 each subject
(Teacher’s Assessment: 20 + Mid Term
Examination: 20
Periods: Lectures-03 End Term Examination Marks: 60 each subject
Tutorial- 01
Practical-00

Course Objectives:
This course is specifically designed for the optimum understanding of business methods
and statistical techniques for further study in business, economics, and finance. It also
covers descriptive statistics, of Central Tendency, Probability, discrete and continuous
random variables, estimation, hypothesis testing, regression analysis. The course
emphasizes application of statisticaltools to solve management problems in Business.

Learning Outcomes:

1. To describe and discuss the key terminology, concepts tools and techniques used in
business statistical analysis
2. To evaluate the underlying assumptions of analysis tools in order to understand and
critically discuss the issues surrounding sampling and significance
3. To discuss critically the uses and limitations of statistical analysis in order to solve a
range of problems using the techniques covered and conducts basic statistical analysis of
data.

Unit-I (12 Hours)

Introduction to Business Statistics and Methods

Meaning and Concepts of Business Statistics , Definition, Importance of Statistics, Presentation

of Data, Measures of Central Tendency-Arithmetic Mean, Geometric Mean and Harmonic
Mean, Median and Mode, Quartiles and Percentiles, Measures of Variation - Concepts, Range,
Mean Deviation, Standard Deviation, Coefficient of Variation, Skewness-Karl Pearson’s
Method, Bowley’s Method Frequency distributions, histograms, stem-and-leaf displays, cross-
tabulation, bar charts, pie charts, and scatter plots.

Unit: II (12 Hours)

Introduction to Probability
Meaning and Concepts of Normal Probability. Salient features,Types of probability,
Probabilities, - Event algebra Conditions of statistical dependence and independence under
conditions of statistical independence, conditional probability under statistical dependence,
Bayes’ theorem and its applications.Random variables, Discrete and continuous random
variables. Expected Value, Use of expected value in decision making, Variance of a random
variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties
and applications in business.
Unit-III (12 Hours)

Sampling Methods and Estimation:

Sampling - Need, benefits and limitations. Probability and Non-probability sampling Methods.
Sampling distributions, Central Limit Theorem, Estimation: Point and Interval estimators of
mean and proportion - Determining sample size using confidence interval approach.
Testing of Statistical Hypothesis:
Meaning and Concepts of hypothesis, null and alternative hypothesis, testing procedure, level of
significance, Types of errors. Measuring power of a hypothesis test. Testing of means and
proportions for small and large samples, testing of difference between means and proportions for
small and large Samples.

Unit-IV (12 Hours)

Chi-square Test and Analysis of Variance:

Meaning &Concept, Chi-Square test of goodness of fit and test of independence.ANOVA,
Multiple comparison procedures.Inference about population variance.Overview of Analysis of
CRD, RBD LSD and factorial designs.t-Tests, Chi-square test for Goodness of Fit and
independence of attributes, ANOVA using MS Excel.

Unit-V (12Hours)

Correlation and Regression

Concept of Correlation - Measure of Correlation & Interpretation.Simple Linear Regression and
its Practices- Form, fitting, prediction, Time series analysis, Components of Time series.

Text Books:
 Statistics for management. New Delhi: Prentice Hall India Publications.
 Black, K. (2013). Applied business statistics. New Delhi: Wiley Publications.
 Levine, D. M., Stephan, D. F., Krehbiel, T. C. & Berenson, M. L. (2011). Statistics for
managers using Microsoft excel, 6th ed. New Delhi: Prentice Hall India Publications.
Reference Books:
 Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017).
Statistics for business & economics, 13thEdition .Boston: Cengage
 Learning for Essential Reading / Recommended Reading Levin, I. R. & Rubin, D. S.
(2011).

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 Jharkhand University of Technology Ranchi
MBA Semester: I/First Sem.
Accounting for Mangers (AM)
Paper Code: MBA 103

Total Credits: 04 Full Marks: 100

Total Credit Hours: 60 hours Internal Assessment Marks:40 each subject
(Teacher’s Assessment: 20 + Mid Term
Examination: 20
Periods: Lectures-03, End Term Examination Marks: 60 each subject
Tutorial- 01
Practical-00

Course objectives
This course has been designed to meet the needs and requirements of corporate Sectors,
related to financial tools and managerial skills. The content will enable students to
manage the financial resources, maximization of stockholder wealth, and distribution of
various funds.

Learning Outcomes:

1. To understand what managerial accounting is and why it is an important function

for successful businesses
2. To identify problems associated with relying on financial accounting information
for internal decision making
3. To organize cost information according to the decision-making needs of the
organization.

Unit-1 (12 Hours)

Introduction to Accountancy
Fundamentals of Accounting: Concept of Accounting Principles and Conventions,
Definitions of Accounting Data ,Double Entry system, Journal, Ledger, Trial Balance
and Preparation of Final Account. Scope & Functions of Finance, Role of Finance
Manager, Goals of Financial Management- Profit Maximization Vs. Wealth
Maximization, Organization of the Finance Function.

Unit-II (12 Hours)

Time Value of Money

Meaning and Concept, Process of Evaluation, future value of a single cash flow,
Annuity, Present value of a single cash flow, Annuity, Present value of an Uneven Cash
Flow, Multi-Period Compounding & Discounting,

Unit-III(12 Hours)

Capital Budgeting
Capital Budgeting Decisions, Types of Investment Decisions, Capital Budgeting
Techniques– Discounting and Non Discounting Techniques-NPV, IRR, PI, PB, DPB &
ARR.
Unit-IV (12 Hours)

Capital Structure
Capital structure- Relevance of Capital Structure, Theories of Capital Structure- EBIT
Approach, EBT Approach, MM Approach, Traditional Position, Capital Structure
Decision - EBIT – EPS Analysis., Nature of Risk, Financial Leverage, Operating
Leverage, Combined Leverage

Unit-V (12 Hours)

Cost of Capital& Working Capital Management

Meaning and Concept of Cost ,Cost of debt, Cost of Equity Capital, Weighted Average
Cost of Capital ,Concept & Importance, Factors Influencing Working Capital
Requirements, Operating Cycle and Cash Cycle. Sources of Working Capital.

Text Book:
 Financial Management, M.Y. Khan, P.K.Jain, Tata Mcgraw Hill Publication
 Financial Management, Prasanna Chandra, Tata Mcgraw Hill Publication
 Financial Management, I.M.Pande, Vikash Publication
 Financial Accounting – A Managerial Perspective, Narayanaswamy, PHI,

Reference Book
 Accounting for Managers, Anthony R.N.andReice J.S.
 Advance Accountancy, S.N. Maheshwari, Vikas Publication
 Modern Accountancy, Amitabh Mukherjee &MdHanif ,TMH Publication.
 Financial Management – An Introduction, Jim McMenamin, Taylor and Francis
 Accounting, Robert N Anthony, David F Hawkins and Kenneth A Merchant
 Accounting for Non Specialists, Michael Jones, Person Education

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 Jharkhand University of Technology Ranchi
MBA Semester: I/First Sem.
Marketing Management (MM)
Paper Code: MBA 104

Total Credits: 04 Full Marks: 100

Total Credit Hours: 60 hours Internal Assessment Marks:40 each subject
(Teacher’s Assessment: 20 + Mid Term
Examination: 20
Periods: Lectures-03, End Term Examination Marks: 60 each subject
Tutorial- 01
Practical-00

Course Objectives
The main objective of this course is to impact basic understanding of Marketing
Management. It provides an overview of marketing in relation to its environment. It aims
to provide field study, marketing surveys to the students in national and multinational
retail outlets for practical exposure of themselves for gaining first-hand knowledge.

Learning Outcomes:

1. Critically evaluate the key analytical frameworks and tools used in marketing and
apply key marketing theories, frameworks and tools to solve Marketing problems.
2. To utilize information of a firm's external and internal marketing environment to
identify and priorities appropriate marketing strategies and exercise critical
judgment through engagement and reflection with existing marketing literature
and new developments in the marketing environment
3. Critically evaluate the marketing function and the role it plays in achieving
organizational success both in commercial and non-commercial settings

Unit-I (12 Hours)

Evolutions of Marketing (From Barter to Modern)

Concept, Need and significance of Marketing, types of Marketing, Functions of
Marketing, Porters five models of Marketing for Company orientation , Marketing
Myopia, Environment, concepts of Green Marketing, Rural Marketing , E-marketing and
digital Marketing , S-Commerce, Consumer Rights ,and Protection Act.

Unit-II (12 Hours)

Market segmentation
Concept ,Purpose of Segmentation, Bases of segmenting Consumer Markets -
Demographic, Geographic, Psychographic & Behavioral, Evaluating & Selecting Market
Segments, Strategies for the Market leader, Follower, Challenger &Niche, Market
Positioning.
Consumer Behavior: Concepts, meaning and significance, determinant of consumer
Behaviour, Consumer decision making process and buyer Behaviour models.
Unit-III (12 Hours)

a)Product Strategy
Concepts of product, Classification of products, Product levels, New Product Design
.Introduction to product line & product mix, Product Life Cycle.

b) Pricing Strategies
Introduction to pricing, pricing Objective, Determining demand, estimating costs, pricing
methods

c)Distribution Strategies
Concept of Value Networks, Role of marketing channels. Channel design decisions,
channel management decisions. Channel Integration through Vertical Marketing systems
& Horizontal Marketing Systems.

Unit- IV (12 Hours)

Retailing Strategy
Basics of retailing , Retail Planning ,Classification of Store Formats, Types of Retail
Formats, Retail positioning, Store Location, Product assortment & Services, Price,
promotion, Store Atmosphere, ware house management

Unit: V (12 Hours)

Digital Marketing:
Overview of: Web based Marketing, mobile based marketing, Social Media Marketing,
Drone Services Marketing, Current trends in marketing

Text Book:
 Marketing Management A South Asian Perspective, Kotler, Keller, Koshy&Jha,
Prentice Hall/Pearson
 Marketing Management , Arun Kumar, N Meenakshi, Vikas Publishing
 Web based Advertising, Singh B, Anamika Publishers, 2017 First Edition.
Reference Book
 Marketing Management, Ramswami&Namakumari,
 Marketing Management by Philip Kotlor,Prentice Hall, Newyerk, USA
 W.D. Perraut& E.J. McCarthy, Basic Marketing, TMH
 Russel S. Winner, Marketing Management , Pearson

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 Jharkhand University of Technology Ranchi
MBA Semester: I/First Sem.
Micro Economics (ME-1)
Paper Code: MBA 105

Total Credits: 02 Full Marks: 100

Total Credit Hours: 30 hours Internal Assessment Marks:40 each subject
(Teacher’s Assessment: 20 + Mid Term
Examination: 20
Periods: Lectures-02 End Term Examination Marks: 60 each subject
Tutorial- 00
Practical-00

Course Objective
The objective of this course is to provide the fundamental and applied knowledge of
micro economic in real-life and business organizations .Concepts, principles and tools of
micro economics that can be applied to various business decisions making whenever
manager/employee faces various problems related to fiscal deficit and management.

Learning Outcomes:

1. To explain what micro economics is and explain why it is important for using
economic models in day-to-day human life?
2. To illustrate society’s trade-offs by using a production possibilities frontier (or
curve) and differentiate between positive and normative statements.
3. To explain the price elasticity of demand and price elasticity of supply, and compute
both using the midpoint method related to micro perspective.

Unit-1 (06 Hours)

Introduction to micro Economics

Meaning and concept of Micro Economics, Definition ,Micro Economics as a science and Arts
,Theory of Demand ,The Cardinal Utility and Indifference Curve Theories, The Consumer’s
Surplus; The Derivation of Market Demand Curve, Elasticity of Demand, Total Revenue and
Marginal Revenue.

Unit-II (06 Hours)

Theory of Production:
Basics of Production: Meaning and Concept, The Production Function; Laws of
ProductionReturn to Scale, the Law of Variable Proportion; Choice of Optimal Combination of
Factors of Production, Expansion Path.

Unit - III(06 Hours)

Theory of Costs:
Cost Concepts andDefinitions, Typesof Cost Curves: Direct cost. Indirect Cost, General Cost ,
Cost Analysis , Preparation of Cost Sheet, Balance sheet, Traditional Theory of Costs - Short-
Run Costs, Long –Run Costs: The Envelop Curve; Modern Theory of Costs - Short-Run Costs,
Long –Run Costs: The L-Shaped Cost Curve.
Unit - IV(06 Hours)

Perfect Competition:
Concept of Perfect and Pure Competition, Short-Run and Long-Run Equilibrium of Firm and
Industry under Perfect Competition. The Cases of Near Perfect Competition. Monopoly,
Definition, Equilibrium of a Firm in Short-run and Long-Run under Monopoly, Comparison of
Pure Competition and Monopoly,Discriminating Monopoly. Monopolistic
Competition:Oligopoly: Non-Collusive Oligopoly and Collusive oligopoly, Assumptions,
Comparison with Pure Competition.

Unit - V(06 hours)

Applications of Micro Economics in Real World

.Average Cost-Pricing: Full-Cost Pricing Principle; Limit –Pricing Theoryand Barriers to Entry
of New Firms.Managerial Theories of the Firm: Baumol’s Theory of Sales
RevenueMaximization; Marris’s Model of the Managerial Enterprise; Williamson’s Model of
Managerial Discretion; The Behavioral Models of Cyert and March.

Reference Book and Text Book

 Modern Microeconomics: A. Koutsoyiannis, Macmillan, 1979.

 Microeconomics Theory & Applications: Dominick Salvatore, Oxford University
Press N Delhi, 2006.
 Managerial Economics: Principles & Worldwide Applications. Dominick Salvatore,
Oxford University Press N Delhi, 2008.

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 Jharkhand University of Technology Ranchi
MBA Semester: I/First Sem.
Macro Economics (ME-2)
Paper Code: MBA 106

Total Credits: 02 Full Marks: 100

Total Credit Hours: 30 hours Internal Assessment Marks:40 each subject
(Teacher’s Assessment: 20 + Mid Term
Examination: 20
Periods: Lectures-02 End Term Examination Marks: 60 each subject
Tutorial- 00
Practical-00

Course Objectives
The objective of this course is related to in macroeconomic analysis and policy in the
context of globallyintegrated economies.. The course emphasizes theuse of
macroeconomic theory to understand the workings of key markets and the impact
ofgovernment policies. Specifically, we cover the determinants of national income,
employment,investment, interest rates, and inflation as well as the formulation and
operation of stabilizationpolicies of Economics.

Learning Outcomes:

1.To define macroeconomics and explain how economic indicators like GDP are used to assess
the state of the economy at present scenario of world economic development and its
sustainability.
2. To examine causes and types of unemployment, including cyclical, frictional, structural, and
natural unemployment and illustrate economic growth, unemployment, and inflation using the
AS/AD model
3.To understand the tenets of Neoclassical Economics and Describe how the neoclassical
model responds to fluctuations in the economy and explain policy recommendations in
order to Compare and contrast the Keynesian and Neoclassical perspectives

Unit-I (06 hours)

Introduction to Macro Economics

Meaning & Concept , definition, Macro Economics as a Science or an Arts ,Classical Theory
and Long run Theory of Macro Economics ,Nature of macro-economic system, components of
fiscal policy, Aspects of balance of payment management, Approaches to macro-economic
planning Trade-off or Opportunity Costs, Circular Flow of Income, Market Equilibrium.

Unit-II (06 hours)

Corporate /Government Policies

Fundamentals of Policy framing by Central/State Government. Determinants of national
income related with GDP, employment,investment, interest rates, and inflation as well as
the formulation and operation of stabilizationpolicies of Economics.Economic Growth
and development in National/International Market, Factors influencing Growth and
Development Application of Economic policies in behavioral Perspectives

Unit-III (06 hours)

Money and Inflation:

Concepts of money, Functions of money; quantity theory of money; determination of money
supply and demand; credit creation; tools of monetary policy Inflation and its social costs;
hyperinflation. Simple Keynesian model of income determination; ISLM model; fiscal and
monetary multipliers.

Unit: IV (06 hours)

National Income and Economic Index

BasicConcepts of National Income, Measurement of National Income- Methods and
Problems, National income is a Long Run Equilibrium, Price Indexes. One Nation one
Ration, Growth of Gross Domestic Product (GDP)

Unit: V (06 hours)

National Employment and Unemployment Policy,

Concepts of National Employment ,Causes of unemployment, National Policy for
Employment, Factors influencing unemployment, Employment as a good system of
Economic Growth in India.

Text Book:
 N.Gregory. Macroeconomics. 7-10th edition. 2009-2019.
 Abel A., Bernanke B., Croushore D. Macroeconomics (6-7 editions
recommended).
 Miles D., Scott A. Macroeconomics and The Global Business Environment, 2nd
Edition
Reference Book

 Managerial Economics, H. Craig Petersen &W.Cris Lewis, Pearson Education.

 Dornbusch, Fischer and Startz, Macroeconomics, McGraw Hill, 11th edition, 2010.
 N. Gregory Mankiw. Macroeconomics, Worth Publishers, 7th edition, 2010.
 Olivier Blanchard, Macroeconomics, Pearson Education, Inc., 5th edition, 2009.
 Managerial Economics, H.L. Ahuja, S. Chand and Co. Ltd.Mankiw,

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 Jharkhand University of Technology Ranchi
MBA Semester: I/First Sem.
Computer Application for Business (CAB)
Paper Code: MBA 107

Full Marks: 100

Total Credits: 04
Total Credit Hours: 60 hours Internal Assessment Marks:40 each subject
(Teacher’s Assessment: 20 + Mid Term
Examination: 20
Periods: Lectures-03 End Term Examination Marks: 60 each subject
Tutorial- 01
Practical-00

Course Outline
This course is designed for meeting the present demands of the corporate sectors related with the
student’s fundamental knowledge with computer skills and growth of Business. In Computer
Application in Business (CAB) . Contains will enable students to know the fundamentals and
application in business and industries for competitive advantages.

Learning Outcomes:

1. It Provides Proper Computer education to students to use and application software

to solve business problems and increase efficiency in the workplace.
2. It provides education for office careers by focusing on developing human relations
skills, communication skills, as well as skills in modern office technology systems
and procedures.
3. It enables the sophistication of the office systems technology field demands
trained and competent personnel, and the College offers the opportunity for this
training for careers as administrative assistants, office managers, and directors of
information support systems, office supervisors, word processing managers,
trainers, marketing support representatives, desktop publishers, and office
automation specialists.

Unit: I (12 Hours)

Introduction to Computer Application in Business (CAB)

Basic knowledge of Computers ,Brief History of Computers ,Generation and its Evolution
,Characteristics of Computers (Hardware, Software),Organizations and Functions of Computers,
Advantages and Disadvantages of Computers, Main Areas of Computers and their
Applications.Analog, Digital, Hybrid, General Purpose and Special Purpose Computers, Micro
Computers, Mini – Computers,Main-frame Computer, and Super Computers.

Unit: II 12 hours

Input and Output Device

Concept ofStorage Units (Disks, CD-ROM, DVD–RO Magnetic tapes),Memory Types (Cache,
RAM, ROM),meaning and concept of data and information , methods of data
Processing.Operating Systems Concepts, Fundamentals of Data Communication;Network
Concepts and Classification;Introduction to the internet and its applications.
Unit-III (12 hours

MS Windows
Fundamentals of MS Windows, Practical application of MS Office (MS Word, PowerPoint,
Excel, e- mail).

Unit-IV (12 hours

Information Systems in Global Business Today

The Role of Information Systems in Business,Concepts of MIS;Components of MIS,Role of
Managers,Business and Technology Trends;Management and Decision Levels;Foundation of
Information Technology:Information Systems as a Competitive Advantage,Managerial
Challenges of information technology,overview of DBMS.

Unit-V (12 hours

Computer Application of MIS

Basic Knowledge for Computer application, e-commerce,Electronic Payments
Systems,Enterprise Resource Planning (ERP),Advantages of ERP,Challenges of ERP,ERP and
Related Technologies:Basics of Data Warehousing,Data Mining,Role of Expert Systems in
Complex Decision, Management of Expert system.

Text Book:

 Computer Fundamentals by Pradeep K. Sinha & Priti Sinha, latest edition

 Computer Applications In Business by R. Parameswaran ,Latest Edition
 Computer application in Business by Sultan Chand & Sons, New Delhi latest Edition 2

Reference Book:

 Computer Applications in Businessby Dr. R. Parameswaram, Sultan Chand , Revised

Edition 2019
 Computer Applications by SmitaArora, Dhanraj Rai& Co edition -2020-2021
 Basics of Computer Applications in Business by Hemchand Jain and H.N.Tiwari, Taxmann
Books Third Edition , August 2021.

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