Ministry of Information & Broadcasting
Global Media Dialogue 2025: Member Nations adopt
WAVES Declaration and agree to collaborate on
giving Voice to Traditions and Heritage, while
promoting Creativity in era of AI
WAVES Declaration seeks to Bridge the Digital
Divide by promoting Responsible Use of Emerging
Technologies, while Reducing Bias, Democratizing
Content and Prioritizing Ethics
WAVES Declaration affirms the power of media &
entertainment to unite the people, promote shared
cultural practices, deepen innovation and resilience
in globally interconnected markets
Crucial that Young Talent is made ready for an Age
of Creative Collaborations through relevant Skill
Development: EAM Dr. S. Jaishankar
Focus on Co-production Treaties, Joint Funds and a
Declaration to widen the Global Bridge of Creativity
to an Expressway of Ideas: MIB Shri Ashwini
Vaishnaw
Posted On: 02 MAY 2025 3:20PM by PIB Mumbai
Mumbai, 2 May 2025
“Global Collaborations on promoting creativity is the way ahead, while understanding the cross-cultural
sensitivities of each other.” This was one among the many outcomes of the Global Media Dialogue held in
Mumbai during the ongoing World Audio Visual and Entertainment Summit (WAVES 2025). Widening creative
spaces in the countries therefore holds the key to our collective progress as we all tread the path to bridge the
digital divide, felt the nations that took part in the dialogue. The dialogue focused on the role of governments in
fostering global peace and harmony amid an increasingly globalized media environment, culminating in the
adoption of the WAVES Declaration by the member nations.
The Global Media Dialogue echoed the sentiment that films, depicting cultures across the world, hold an immense
potential in bringing people closer, and participating nations appreciated the role of Indian films in this regard. As
an entertaining format of storytelling, the films act as a strong force to collaborate with each other. Individual
stories are also emerging fast as a strong force in the creator’s economy with the confluence of technology in the
art of storytelling redefining the entertainment world. Some member nations shared the concerns on the need to
enhance “responsible journalism”, which they felt can thus be addressed by mutual collaborations on the forum of
WAVES.
Calling the WAVES 2025 as a microcosm of the global community, Dr. S. Jaishankar, External Affairs Minister,
Government of India said that the Summit brings together content creators, policy makers, actors, writers,
producers and visual artists on a common platform for discussing a future roadmap for the Media and
Entertainment sector.
During his address, Dr. Jaishankar touched upon the broad contours under consideration at the Global Media
Dialogue 2025. He noted that the World order, which has a strong cultural dimension, is under transformation
today. “It is essential that we give voice to our traditions, heritage, ideas, practices and creativity”, he said.
EAM stated that technology and tradition must go hand in hand, as technology can strengthen awareness of our
vast heritage and deepen consciousness about it, especially for the younger generations. “It is crucial that young
talent is made ready for an age of creative collaborations through relevant skill development. Innovation is key to
the leapfrogging that will build Viksit Bharat”, he highlighted.
In the emerging era of AI, Dr. Jaishankar stated, the possibilities are beyond imagination, yet there is a need for a
responsible use of emerging technologies, while reducing bias, democratizing content and prioritizing its ethics.
“For a global workplace and global workforce, there is need for shifts in mindsets, frameworks, policies and
practices”, he concluded while reposting confidence in WAVES as a platform to deliberate on the key issues
before the global media and entertainment sector.
Setting the tone for the dialogue in his welcome address, Union Minister of Information & Broadcasting Shri
Ashwini Vaishnaw, Government of India in his opening remarks said that culture inspires creativity which connects
people across borders. He added that content creation and consumption is changing fast as technology is
reshaping the way we tell our stories. We are at an inflection point where we need to incentivize local content
creation.
Welcoming the delegates from 77 countries to the city of dreams, Mumbai, the Shri Vaishnaw stressed on the
crucial role of collaborations and asserted that for common success, we need to focus on co-production treaties,
joint funds and a declaration which helps us bridge the digital divide, foster brotherhood, global peace and
harmony. We need to thus widen the global bridge of creativity to an expressway of ideas, he said.
During the deliberations, where senior-most Ministerial-level delegations expressed their views, India informed
participating nations about the 32 Create in India challenges, which resulted in identification of over 700 top
creators from across the globe in the first season of WAVES. India informed the members that from the next
edition, these challenges will be conducted in 25 global languages so that creative talent can be identified from
across the globe in different languages. This will help them showcase their creative content at WAVES forum.
Other dignitaries gracing the occasion included Dr. L. Murugan, Minister of State for Information & Broadcasting,
Government of India, along with Shri Sanjay Jaju, Secretary (I&B), besides other senior officers of the
Government of India.
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PIB TEAM WAVES 2025 | Dharmendra Tewari/Rajith/Virat/Athira/Lekshmipriya/ Darshana | 145
(Release ID: 2126127)
