San Sebastian College –
Recoletos Manila
Name of business
A Feasibility Study
Presented to
The Institute of Graduate Studies
San Sebastian College-Recoletos
Manila
In Partial Fulfillment
Of the Requirements for the Degree
Of Master in Business Administration
Name of student
1
San Sebastian College –
Recoletos Manila
RECOMMENDATION AND APPROVAL SHEET
This feasibility study entitled ____________________, prepared and submitted by
_________________, in Partial Fulfilment of the Requirements for the Degree of
Master in Business Administration, has been examined and recommended for
Oral Examination.
Honeylette DC. Villanueva
Adviser
Approved in Partial Fulfilment of the requirements for the degree of MASTER IN
BUSINESS ADMINISTRATION by the Examination Committee with a grade of
_________.
___________________
Chairperson
_____________________ _______________________
Member Member
ACCEPTANCE Accepted as Partial Fulfillment of the requirements for the degree of
MASTER IN BUSINESS ADMINISTRATION.
.
Dr. Rodrigo F. Ponce, Jr.
Dean, Institute of Graduate Studies
San Sebastian College- Recoletos, Manila
2
San Sebastian College –
Recoletos Manila
ACKNOWLEDGEMENT
I would like to take this opportunity to extend my heartfelt thanks to all those
who have supported and assisted me in the completion of this thesis. Under your
careful guidance, I was able to successfully complete this piece of research.
First and foremost, I would like to thank my adviser, Dr. Honeylette DC.
Villanueva, whose expertise and dedicated guidance provided me with invaluable
academic support. Under your guidance, I have learned a lot and achieved important
research results.
Thank you to my classmates and colleagues, your discussions and
suggestions provided important insights and assistance to my research. Thanks to
your joint efforts, I was able to make my research more comprehensive and in-depth.
Special thanks to my family for your continuous support and understanding.
When I needed encouragement the most, your company kept me going to the end.
Finally, I would also like to thank the professors of the college, your help has
contributed immeasurably to my growth in my academic path.
Thank you for your companionship and support on my academic path, which I
will always remember.
Name of student
3
San Sebastian College –
Recoletos Manila
Table of Contents
Cover Page ……………………………………………………………………. 1
Approval Sheet ……………………………………………………………….. 2
Acknowledgment ……………………………………………………………… 3
Table of Contents ………………………………………………………..…… 4
List of Tables ………………………………………………………………….. 7
List of Figures ………………………………………………………………… 8
Executive Summary …………………………………………………………. 9
Project Summary …………………………………………………………….. 10
Chapter I: Marketing Aspect ……………………………………………………… 16
Porter’s Model Analysis …………………………………………..…………. 20
Description of Products ……………………………………………………… 22
Market Competition ………………………………………………………….. 22
Public Relation
Marketing Strategies and Advertising ………………………………………. 22
Pricing and Promoting ………………………………………………………… 23
Promotion Strategy ……………………………………………………………. 24
Marketing Segments ………………………………………………………….. 24
Proposed Target Market ……………………………………………………… 26
Historical Demand and Supply ………………………………………………. 27
Annual Supply …………………………………………………………………. 28
Demand and Supply Gap …………………………………………………….. 29
Projected Sales ……………………………………………………………….. 29
Marketing Program …………………………………………………………… 30
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San Sebastian College –
Recoletos Manila
Channel Distribution …………………………………………………………. 31
SWOT Analysis ………………………………………………………………. 32
Chapter II: Technical Aspects …………………………………………………….. 33
Total Project Cost ……………………………………………………………. 34
Property Location ……………………………………………………………. 35
Waste Management …………………………………………………………. 36
Labor Requirement ………………………………………………………….. 37
Chapter III: Management Aspect …………………………………………………. 39
Form of Ownership …………………………………………………………… 39
Organizational Chart …………………………………………………………. 41
Proposed Salary Rates ………………………………………………………. 42
Manpower Requirements …………………………………………………….. 43
Payroll ………………………………………………………………………….. 45
Mandatory Benefits and Contributions ……………………………………… 47
Schedule of Employees ………………………………………………………. 47
Chapter IV: Financial Aspect ……………………………………………………. 48
Financial Assumption ……………………………………………………….. 48
Projected Income Statement ……………………………………………….. 49
Projected Balance Sheet ……………………………………………………. 50
Projected Cash Flow …………………………………………………………. 51
Financial Ratio ………………………………………………………………… 53
Project Evaluation …………………………………………………………….. 54
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San Sebastian College –
Recoletos Manila
Chapter V: Socio-Economic Aspect …………………………………………. 55
Socio-Economic Study ……………………………………………………. 55
Employment Taxes ………………………………………………………… 56
References …………………………….…………………………………………. 57
Annexes …………………………………………………………………………… 59
Resume/ Curriculum Vitae ………………………………………………………… 67
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San Sebastian College –
Recoletos Manila
LIST OF TABLES
Table 1 – Table of Customer Reviews ……………………………………………… 18
Table 2 – Demand and Supply Gap ………………………………………………….. 29
Table 3 - Projected Sales ……………………………………………………………….. 29
Table 4 – Marketing Program …………………………………………………………. 30
Table 5 – SWOT Analysis ………………………………………………………………… 32
Table 6 – Proposed Compensation Rate ………………………………………….. 42
Table 7 – Manpower Requirements ………………………………………………… 42
Table 8 – Projected Income Statement (Year 1-5) ………………………… 49
Table 9 – Projected Balance Sheet (Year 1-5) ………………………………. 50
Table 10 – Projected Cash Flow (Year 1-5) ……………………………………. 51
Table 11 – Financial Ratios ……………………………………………………………. 53
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San Sebastian College –
Recoletos Manila
LIST OF FIGURES
Figure 1 Company Logo ……………………………………………………………… 10
Figure 2 Porter’s Model Analysis …………………………………………………. 20
Figure 3 – Service Flow Process ……………………………………………………. 33
Figure 4 – Property Location ……………………………………………………….. 35
Figure 5 - Organizational Chart …………………………………………………. 41
