NEW & UPDATED

DMI Expert
Become a Certified Digital Marketing Expert
Expert • 110 Hours • Study Online

Under the guidance of Global Industry Advisory Council including

digitalmarketinginstitute.com
 GETTING
STARTED
Hello

The Challenge

Why choose Certification?

Who is DMI EXPERT for?

What will I learn?

AI Course Bundle

How will I learn?

Leadership and Standards Assured

Premium Membership

Get in touch

digitalmarketinginstitute.com
 HELLO
Fast track your career with DMI.

Transform your Digital Marketing career with DMI’s Professional Diploma in Digital
Marketing. This program connects you to a global network of professionals and
industry experts, fostering an environment of learning and growth. With a growing
community of over 320,000+ people worldwide and guidance from world leaders
in Digital Marketing on our Global Industry Advisory Council, who help shape our
courses, we’re at the cutting edge of the latest developments in Digital Marketing.

Our tutors, acclaimed experts in their fields, are actively working in the digital

320k + 130
marketing industry, providing unparalleled real-world experience and knowledge
to enhance our programme. We use toolkits, templates and the latest immersive and
interactive learning experiences to ensure our students can readily apply what they Members Education Partners
learn to create immediate career and business impact. DMI has a proven track
record in accelerating career growth, with over 79% of our graduates receiving

140k 200
promotions within 6 months of completing a DMI course and 65% experiencing
salary increases.
Students Industry Experts
As part of your learning you will get access to the world’s largest on-demand library
of digital marketing content with 2000k+ premium resources, practical toolkits and
templates for you to implement what you learnt in real life to drive real business
impact. You will also keep your skills up to date with expert-led webinars, micro- 70k 58
lessons and walkthroughs. Certified Professionals NPS in the last
12 months

digitalmarketinginstitute.com
 THE 79%
CHALLENGE of DMI graduates say the course
helped them get a promotion *
Digital changes everything. Culture. Commerce. Community. And then

65%
digital goes and changes itself. Such is the rate of progress. Your ambition
may be big and clear, but without the right digital skills, it is completely out
of reach. And it’s not just about what you can do either – it’s also about
what the world knows you can do. say certification was a reason
for their salary increase *
The greatest professional challenge of the 21st century is staying
relevant. Closely followed by communicating how relevant you are
in that noisy, dynamic space where new meets now.

Luckily the Digital Marketing Institute exists to help you stay relevant,
75%
of employers say that candidates
today and for the rest of your career. Our comprehensive range of courses with a DMI certification on their
are built and validated by industry to meet the real needs of digital now. CV have an increased chance of
Constantly updated and highly adaptable, we’re addressing the skills gap getting hired **
and anticipating future needs.
* 2022 Graduate Survey.
** 2023 Chief Marketing Officer Survey

digitalmarketinginstitute.com
 STAY READY IN AN EVER-
CHANGING DIGITAL WORLD
DMI courses are crafted using insights from You’ll also have access to our Continuing
seasoned professionals, ensuring you gain Professional Development (CPD) area to tailor
expertise and practical knowledge. Stay ahead in your learning as your career grows.
the ever-evolving digital marketing world with
our comprehensive curriculum. With DMI Certification, you’re not just getting
recognized globally; you’re meeting the
From the moment you enroll, enjoy free access to international standard. We’ve certified more digital
a vast resource library, including articles, tools, marketing professionals than any other body,
podcasts, eBooks, and more, to advance your backed by the trust of industry leaders.
career.
Our certifications make a difference: 89% of our
alumni are employed*, and 79% advanced in
their careers post-certification.**

* 2022 Alumni Survey, ** 2022 Graduate Survey.

digitalmarketinginstitute.com
 WHY CHOOSE
CERTIFICATION?
Because it helps you look better, Your DMI Certification:
travel better and navigate new
frontiers. ↗ Enhanced Employability: 75% of employers ↗ Industry Connections: Connect with a
prefer candidates with a DMI certification network of professionals and opportunities
Once upon a time, digital marketing was a wild over those without, significantly improving within the digital marketing industry, keeping
space, filled with great innovative people and your job prospects. you relevant and in tune with the latest
some who simply talked a good game. But ↗ Global Recognition: DMI certifications are trends.
now, we’ve built a Certification Framework recognized worldwide, allowing for career ↗ Global Standard Setting: DMI has certified
that helps real skills get recognised and opportunities across different countries and more digital marketing professionals to a
rewarded. It’s meaningful and it’s working. industries. single standard than any other certification
↗ Up-to-Date Skills: The curriculum is body, setting the global standard in the
Bluechip global brands, innovators, training designed with insights from industry experts, industry.
companies and even universities in over 90 ensuring you learn the latest strategies and ↗ Career Advancement: 79% of DMI alumni
countries recognise and use Digital Marketing tools in digital marketing. report being employed and receiving
Institute’s Certification Framework. ↗ Access to Resources: Enrolling gives promotions after earning their certification,
you free access to a vast resource library, showcasing the tangible career benefits.
including articles, tools, podcasts, eBooks, ↗ Versatility: The certification equips you with
and more, to continue your learning journey. skills that are applicable across various roles
↗ Continuing Professional Development: and sectors, enhancing your versatility and
Gain access to the Continuing Professional adaptability in the job market.
Development (CPD) area for ongoing ↗ Future-Proofing Your Career: With digital
learning and skill enhancement as the marketing constantly evolving, a DMI
industry evolves. certification ensures that your skills remain
relevant and in demand.
digitalmarketinginstitute.com
 WHO IS
DMI EXPERT FOR?
Being an Expert is about understanding and seeing a Bigger Vision and having the skills and insight
to make it happen. It means having real and tangible capabilities to take your message, your brand
or your career into unexplored territories. This is knowledge with breadth and depth. Knowledge of
what’s new. And what’s possible. Few become Experts. But Experts lead many.

↗ Smart marketeers who may already ↗ People who want to take their
play the digital game but see bigger career to an exciting new place
and bolder opportunities and realise that Certification opens
more and better doors
↗ Ideas people, change makers; those
who need to bring white-hot digital ↗ Graduates with no plans to wait
strategy into the mix at boardroom around
level and beyond
↗ Anyone in marketing or business
↗ Entrepreneurs who want to be more who wants to show the world what
entrepreneurial they can do

↗ IT Managers ↗ Anyone looking to build AI skills

to future-proof their career

↗ Small Business Owners who may or

may not want to stay small
digitalmarketinginstitute.com
 WHAT WILL
I LEARN?
Trends, tools, insights, strategies, new channels and more. Essentially, it’s
about practice – best, newest, most innovative. This is a practitioner-led
course. You are learning about a compelling, responsive world, ultimately
powered by the minds of billions of people, so we bring that sense of
dynamism into the virtual classroom.

The best learning is doing, so DMI Certification happens when you have
completed two real-world style assignments. What you produce is a
comprehensive digital marketing strategy.

And it will be exciting.

digitalmarketinginstitute.com
 WHAT’S ↗ Major content & structure update and NEW
modules

NEW? ↗ NEW Strategy & Leadership specialist-level

content

DMI EXPERT is our expert level course with an ↗ NEW Search Analytics and GA4 module
advanced, professional certification. The course
↗ NEW YouTube, TikTok, and Social Video
is 110 hours - or 40 modules in 40 weeks, plus
4 weeks to prepare for assessments. It delivers ↗ NEW Facebook, Instagram, and WhatsApp
(Meta) module
breadth and depth of understanding of digital
marketing and provides the learner with the digital ↗ NEW Website Optimization module
and research skills to work at a management or ↗ Embedded Essential Skills & Leadership and
strategic level. Management content

↗ Live sessions with an instructor to prepare

Get the thinking and tools to become a leading for assignments and learn about the latest
tools
player on the digital stage. All wrapped up with
the world’s most recognized digital marketing ↗ Many more bite-sized walkthroughs and
improved videos
certification on completion.
↗ 1-month FREE PREMIUM access to
Ubersuggest SEO tool

digitalmarketinginstitute.com
 ONE PROGRAM
TWO CERTIFICATIONS
The DMI Expert program presents learners
Award 1:
with the unique opportunity to achieve a
DMI Expert - Achieved upon completion of the
digital marketing Expert-level professional
program and its assessments
certification in addition to a new Specialist-
level certification. Award 2:
Learners to choose a Digital Marketing Specialism in:
Social Media Marketing OR Search Marketing
Achieved upon completion of a computer-based exam
in the chosen specialism.

digitalmarketinginstitute.com
 STAGES OF Stage 1: Strategy and Leadership

THOUGHT
Stage 2: Social Media Marketing
Stage 3: Search Marketing
AND PRACTICE Stage 4: Reaching and Engaging
Consumers
4 stages for white-hot digital expertise, powerful
planning and real-world change-making:

digitalmarketinginstitute.com
 Stage 1

DIGITAL STRATEGY Modules:

AND LEADERSHIP ↗ Managing marketing activities

In this stage, you will embark on a journey to master the intricacies of digital ↗ Communication fundamentals
marketing strategy and leadership. This stage is designed to be your foundation in
↗ Digital Marketing & Customer
digital marketing, helping you elevate your expertise in strategizing, executing, and
optimizing digital marketing efforts within an omnichannel environment. Experience

↗ Digital Channels
You’ll gain insights into developing a cohesive marketing communications plan
that aligns with your overarching strategy, employing best practices across ↗ Analytics, Data and Ethics
essential digital channels, and ensuring the implementation is backed by ↗ Managing a Digital Team
adequate budget, resources, and reporting mechanisms for optimal performance.
↗ Budgeting and Building and Effective
You will also learn the critical skills necessary to transition into managerial and Team
leadership roles within the digital marketing domain. You will learn to adeptly
↗ Digital Leadership
manage and lead digital teams, including in hybrid and remote work settings,
enhancing personal effectiveness and driving business outcomes through ↗ Developing a Digital Strategy
strategic digital marketing initiatives. ↗ Driving Business Performance with
Digital Marketing Strategy

digitalmarketinginstitute.com
 Stage 2

SOCIAL MEDIA
MARKETING Modules:

This stage is your advanced step into mastering social media campaigns across
leading platforms such as Facebook, LinkedIn, Twitter, Instagram, YouTube, ↗ Social Research
Pinterest, TikTok, Twitch, and WeChat. It will expand your knowledge of social
media channels and equip you with practical skills for managing and executing
↗ Social Content
impactful social media strategies. ↗ Facebook, Instagram, and
WhatsApp (Meta)
You’ll gain expertise in the critical processes and best practices necessary for
orchestrating successful social media campaigns. The stage is geared towards ↗ LinkedIn
providing actionable insights and strategies to drive business success through ↗ Social Apps and Other Platforms
multichannel social media efforts.
↗ YouTube, TikTok, and Social Video
By completing this program, you’ll be able to develop and implement robust ↗ Social Video Strategy
social media marketing strategies, setting you up to drive tangible results for your
↗ Social Commerce and Affiliate
business in the dynamic world of social media.
Marketing

↗ Social Customer Service

↗ Social Strategy

digitalmarketinginstitute.com
 Stage 3

SEARCH
MARKETING Modules:

This stage will refine your skills in developing and managing a comprehensive
search marketing strategy. Covering crucial areas such as effective SEO planning, ↗ Introduction to Search Marketing
paid search, demand generation techniques, search algorithms, and AI in search
marketing, this stage is tailored for those wanting to master Search Marketing.
↗ SEO Setup and Content
↗ Optimizing SEO
Dive deep into tactics for attracting interest and driving sales through SEO
↗ Paid Search Fundamentals
optimization and analyze campaign performance with best practices. Ideal
for deepening your understanding of search marketing, you’ll learn to execute ↗ Managing Paid Search Campaigns
strategies that enhance your campaign’s success and drive traffic to your website. ↗ Demand Generation

Completing this stage will not only provide you with expert insights and ↗ Search Analytics
practical skills for a robust omnichannel search strategy but also position you to ↗ Data and Data Visualization
competitively advance your business and career in the digital marketplace.
↗ Search Strategy Research and
Planning

↗ Search Strategy Execution and

Optimization

digitalmarketinginstitute.com
 Stage 4

REACHING AND
ENGAGING
CONSUMERS Modules:

The final stage will enhance your expertise, building upon previous learnings to
develop you into a digital marketing expert. You’ll explore in-depth strategies to ↗ Website Optimization
create a seamless customer experience and ensure an excellent user interface
↗ Graphic Design Essentials for Marketers
during their interactions with your business.
↗ UX Research
Additionally, you will refine your email marketing skills and learn to use automation ↗ UX Design
effectively to activate and engage customers at opportune moments, fostering
loyalty. You will also learn to develop and implement e-commerce solutions
↗ CX Essentials
tailored for your business. ↗ E-Commerce Strategy
↗ Applied E-Commerce
This stage further prepares you with essential skills in website optimization and
graphic design, empowering you to meet your objectives and excel in all facets of ↗ Email Marketing Strategy
digital marketing. ↗ Applied Email Marketing
↗ Marketing Automation

digitalmarketinginstitute.com
 UNLOCK THE POWER
OF AI IN DIGITAL
MARKETING WITH
OUR EXCLUSIVE AI
BUNDLE OFFER
AI is disrupting the digital marketing industry and presenting Key AI skills you will gain:
unprecedented efficiency, growth, and career opportunities for ↗ ChatGPT & Other AI Tools
marketers. It’s not surprising that AI is the #1 skill that marketers want to ↗ AI and Machine Learning
develop within the next 12 months (DMI Member Survey, 2024). Ready ↗ Generative AI and Predictive Analytics
to take your career to the next level? Don’t miss out on our special ↗ Use Cases for AI In Digital Marketing
discount for the AI in Digital Marketing Course (limited time only) when ↗ Using AI with Data for Decision-Making
you purchase a DMI Expert course with us. ↗ Data Collection and Analysis for AI
↗ Applying AI to Digital Marketing Channels
AI Course Overview ↗ AI-Driven Campaign Optimization
The short course (5.5 hour) is designed for marketers looking ↗ AI in Content Marketing
to incorporate AI into their job to enhance and optimize digital ↗ Monitoring Social Media with AI
marketing activities. Through a combination of hands-on practical ↗ AI and SEO
lessons, toolkits and real-world examples, you will know how to ↗ Using AI to Improve CX
leverage AI technologies to gain key insights, refine campaigns and ↗ Streamlining Marketing Automation with AI
drive growth. ↗ Using AI to Enhance Digital Strategy

digitalmarketinginstitute.com
“
“Between the DMI EXPERT team,

DMI comprehensive learning content and weekly

blogs on the Digital Marketing Institute website,
MEMBER I felt that my learning experience was very well

STORIES
supported overall.”

Anna Moldovan, Google

“I had heard a lot of reviews from people in

the industry about the benefits of being a
DMI Member. Additionally, the chance to
learn from the very tenured lecturers that they
have on staff was the main draw for me.”

Kelly Herbst, Hubspot

digitalmarketinginstitute.com
 HOW WILL
We live our promise of new and relevant. ‘No point learning new stuff in tired old
formats’ - our dynamic learning platform is what they talk about when they talk

I LEARN?
about immersive. Get a smooth, seamless learning experience across desktop,
mobile and tablet.

Here’s how the latest version walks the talk on new:

↗ Our courses are self-paced and delivered online via our cutting edge
platform MyDMI. Each course also comes with interactive content via
live webinars, community forums, tutor support and more.

↗ Short courses take you where you want to go fast - learn Analytics,
Content Marketing, GA4, UX and CX Essentials, Email Marketing,
Website Optimization, PPC, AI’s impact on marketing, and Graphic
Design. Bite-sized lessons (10-20 minutes)

↗ Highly interactive with chances to practice everything you learn

↗ Practical live classrooms each month on the latest trending topics

and updates to platforms

↗ New practical exercises, reflections and up-to-date ‘Extend Your

Learning’ content

But that’s not all. We have also created a 360 degree learning
environment for you, which we call MYDMI.

Our immersive learning platform MYDMI

digitalmarketinginstitute.com
 ASSESMENT
OVERVIEW
Programme 12 month duration >>>

ASSESSMENT 1 7%
Engagement with the program’s quizzes Learners must complete 80% of the practice quizzes in the program to pass this component.

ASSESSMENT 2 30%
Computer-based test in chosen specialization ASSESSMENT 3 63%
A computer-based exam made up of MCQ, classification, Develop a digital marketing strategy proposal for a business
and matching questions to test your level in your chosen
The assessment: Proposing a digital marketing strategy for a
specialization.
company
Rationale: A practical assessment focused on work-based
outputs designed to mirror workplace requirements
Identify a Project > Research >
Case: Learners can use their company of employment or choose
Develop Strategy > Develop a Plan
one from a predefined list of global companies as the subject of
Supported by DMI via templates, examples the assessment
and instructor led classes
Assessment Components: A slide deck (10 – 15 slides) of the
proposed strategy
Speaker notes (1,500 and 2,000 words) to support and expand on
the slide deck
One-page executive outline providing a snapshot of the proposal

digitalmarketinginstitute.com
 LEADERSHIP AND
STANDARDS ASSURED
The industry recognises what DMI does They’re the people driving change. They have a direct line to us, bringing in crisp
because we work with the best people and Hailing from the USA, Europe and Asia, industry ideas, research, commentary and
we’re helping to move the whole industry the Council has millions of followers, new best practices. We work with them
forward. We have created a 27 person panel win awards, get published globally, manage year- round to deliver better - sharper
of diverse influencers, thought leaders, tech multi-site teams and multi-million dollar products; a clearer, more meaningful
gurus and C-suite change-makers called the budgets and are right at the edge of new roadmap. And they develop hot content and
Global Industry Advisory Council. and fast as well as established and influential. webinars exclusively for our DMI community.
Working with the Council means we can
guide you towards an even brighter future.

DMI’S

GLOBAL
INDUSTRY
ADVISORY
COUNCIL

digitalmarketinginstitute.com
 KNOWLEDGE Here’s the small print on what you get:

AT YOUR ↗ Premium content - Articles, ebooks, case studies, podcasts

FINGERTIPS and more. With tried-and-tested tips and the latest in digital marketing.

↗ Templates and toolkits - Practical resources to download, built

Continue your learning journey with so you can put them to work in your role right away.
our extensive content hub, MyDMI.
↗ Courses - Unlock access to free short lessons exclusive to Power
You need to hit the ground running. So right from the Members, along with special discounts on all DMI courses.
moment you sign-up for a course, you get access to our
library of practical resources for free. A living library of
↗ Community - Talk, interact, work together and connect with
savvy and skills. Built to help at every stage of your career.
our global member community through our lively forum.

Get connected – to trends in industry, to experts who

↗ Webinars - Meet & learn from top industry leaders through our live
can bring unique insights to your work; to other great
interactive webinars. Ask questions, get insights, and connect with
people with a task, vision or stellar trajectory like yours.
You are connected to opportunities. peers.

↗ Continuous Professional Development (CPD) - Once you’re

certified, you can keep learning and earning CPD points to keep
your certification up-to-date.

digitalmarketinginstitute.com
 KEEP 2. Continuous Professional Development (CPD) is about

LEARNING.
being the best digital marketing professional that you
can be - and taking the industry with you. You get

STAY FRESH.
access to a special CPD zone and rack up credits as
you rack up fresh knowledge. 40 credits over 3 years
means your Certification stays up-to-date. And so do
Never stop exploring with even more learning routes to stay you.
relevant.
↗ Recognition. CPD is a brilliant way for you to
1. Short courses are there to make the most of the communicate just how great you are
opportunities in front of you. It’s Just-in-Time (J-I-T) learning,
↗ You hold your status among an elite group of high
ready for whatever the changing world of digital throws your
performing digital marketing professionals. CPD is a
way. Built to take in any order for the skills you need right
Badge of Honor
now.

↗ You look the part on LinkedIn

Explore short courses in Analytics, Content Marketing, GDPR,
UX Essentials, CX Essentials, Graphic Design. ↗ You are empowered to expect a higher income

Hot content. Always. ↗ Access to key Skills Experts through our annual
webinar portfolio

↗ In-platform bitesize learning activities. Stay sharp

↗ CPD Accredited eBooks and Webinars

digitalmarketinginstitute.com
 BONUS
CONTENT
When you purchase any of our courses, you gain FREE instant
access to our Premium Membership (worth £135), featuring the
world’s most extensive portal of on-demand Digital Marketing content.
Our templates, toolkits, micro-lessons and AI tools are designed so
you can easily implement your learnings, to help you drive growth and
make an instant impact on your business (and your career).

Templates & Toolkits: AI Tools:

↗ Digital Marketing Plan template ↗ Email Campaign Calendar 2024 ↗ AI tools for Content Marketing

↗ Funnel Conversion Reporting Toolkit ↗ Digital Media Tracker and Planner ↗ AI tools for SEO

↗ Social Competitor Analysis Tracker ↗ Digital Marketing Strategy Research ↗ AI tools for image generation

↗ Social Media Calendar Template Template ↗ ChatGPT prompt guide for Digital
↗ On-site SEO Audit Handbook and toolkit ↗ Buyer Persona Template Marketers

↗ Toolkit: SEO Keyword Research Toolkit ↗ Micro lessons on Excel for Digital Marketers

digitalmarketinginstitute.com
 READY TO
GET STARTED?
The digital marketing world is ready for you. To respond, share,
grow, anticipate, evolve. To find the edge and go further.
Make your move and start your learning adventure.

Talk to an advisor today.

USA / Canada Europe

1 917 636 5832 +353 1 531 1200

UK Australia / New Zealand

020 3411 2035 07 3123 6097

Email an Advisor

digitalmarketinginstitute.com Last Updated: January 2024 ©Digital Marketing Institute