Consortium Script
Nidhish: Hey, How are you. What's up?
Prajwal: Nothing. I dont know when he will get mature. Huuufff.
Avyukt: What Do you mean? If i love plants, what problem do you have.
Prajwal: Problem? First of all you hardly know anything about plants. Secondly you dont know how much to water the
plant. Role of temp and humidity. And when they die, i suffer .
Avyukt: What suffer? if you feel i am a weight on your houlder or i trouble you then i am going.
Nidhish: Wait!Wait! Fighting over such a small topic. Come on guys. I have a solution .
AvyPraz: What?
Nidhish: Techno-Vatika.
Nidhish: Good Morning One and All, Presenting Techno Vatika — A business to help create a smarter, greener future.
Prajwal: Meet Our Team I Prajwal , CTO and Head of design of Our company
Avyukt: I Avyukt The CFO and COO of our Organization.
Nidhish: I Nidhish The CEO and Head of Marketing of our team.
Nidhish: Techno-Vatika is an initiative towards automating and helping farmers and plant lovers. The business is a Dual
model business operating with buying of products and making of videos. We offer products reducing workload and vedios
so that we can be source of information for every farmer and plant lover.
Avyukt: Our mission is to provide automatic irrigation ideas and technologically advanced agriculture ideas.
Prajwal: We aim to build a trustable business where every farmer, every plant lover comes to buy our smart products. We
aim to educate the plant lovers about different types of flowers and their hidden secrets. For farmers we will create a
structure to help them grow more crops in one land. we also educate them about irrigation and nitty-gritty of specialized
farming
Nidhish: We operate using our app. Before app here is the website. (Explains website) Here is the app.(Explains the app)
Prajwal: We operate online and will do partnerships with government, NGOs .
Nidhish: Theese were technical things. But how did we think to open this business. We got this idea from our household
problem where no one had time to water the plants.In Our homes we had plant's but no time to water them. Even One day
due to heavy climatic conditions with integration of extreme heat’ made it really tough for the farmers to cultivate
eventually destroying all the crops. This news made us shocked. This was our trigger point until last year we created a
prototype project on automatic irrigation integrated with moisture sensing. In our business we will provide the prototype
as a real product including with IOT[Internet Of Things].
The background of our team members are sciences with business studies gaining us knowledge of Tech, business and
plants.
USP’s and Services-
1. Terradrip[ Automatic Irrigation system]
2. Fertilinkers[ Automatic Fertilizer Spray]
3. Raver [ Automatic Crop Protector]
4.Freemium Model of Educating people about plants and smart irrigation.
Prajwal:OUR Target market IS Plant lovers and Farmers
Now i would like to share the Analysis of this Industry
The automated irrigation market is part of the broader smart agriculture and smart home sectors, both of which are
experiencing strong global growth. Driven by increasing water scarcity, climate change, and the need for efficient farming
practices, the demand for automated irrigation systems—such as drip irrigation, sprinkler systems, and IoT-enabled
controllers—is on the rise.
Avyukt : Market Trends:
• Rising Demand for Precision Agriculture: Farmers are adopting smart technologies to optimize water use and crop yields.
• Growth of Smart Homes & Gardens: Homeowners are increasingly using app-controlled irrigation systems for lawns and
gardens.
• E-commerce Boom: Consumers prefer buying specialized agricultural equipment online for convenience and product
variety.
Prajwal: Key Opportunities:
• Direct-to-Consumer (DTC) Sales: Online platforms can bypass traditional distributors and offer competitive pricing.
• Niche Market Targeting: Tailoring products for urban gardeners, small farms, and greenhouse growers.
• Value-Added Content: Offering installation tutorials, comparison tools, and expert advice boosts engagement.
Avyukt: Challenges:
• High Competition: From both large e-commerce platforms (e.g., Amazon) and established irrigation brands.
• Technical Complexity: Customers may need support with product selection, installation, and maintenance.
• Seasonal Demand: Sales may fluctuate with planting and growing seasons.
Nidhish: Competitor Analysis:
Competitor Strengths Disadvantages
Rain Bird Trusted global brand, Complex for beginners,
broad product range limited smart integration,
premium pricing
Toro Strong commercial-grade Less suited for home
offerings, innovation users, outdated online
experience, slower to
adapt trends
Orbit (B-hyve) Affordable smart App reliability issues,
systems, strong presence mixed durability, basic
in retail product design
Netafim Leader in drip irrigation, Complicated systems for
sustainability focus DIY users, weak direct
online presence, high
prices
Rachio Excellent smart Narrow product line,
controller tech, user- cloud-dependent, high
friendly apps cost
Hunter Durable, professional- Complex setup, B2B
grade systems focus, lacks consumer-
friendly online interface
Prajwal, Avyukt: We also have Competitive Advantages like:
Niche Product Focus: Specializing in automated irrigation ensures deep expertise and a curated product selection tailored
to customer needs.
Smart Technology Integration: Offering the latest IoT-enabled irrigation systems that optimize water usage and reduce
costs.
24/7 Online Accessibility: Convenient shopping with detailed product info, reviews, and support available anytime.
Customized Solutions: Tools or services to help customers design systems tailored to their garden or farm size and water
requirements.
Eco-Friendly Appeal: Emphasis on water conservation and sustainability aligns with growing environmental awareness.
Fast Shipping & Easy Installation: Streamlined logistics and simple DIY products reduce setup time and costs.
Prajwal:
Now let’s determine the total addressable market (TAM) for automatic irrigation systems sold online.
- Global Smart Irrigation Market Size (2024): ~$2.5 billion (growing at ~15% CAGR)Compound annual ground rate.
- Online Retail Share: Assume ~30% of sales happen online → $750M online market
- Segment Focus: Residential vs. Commercial systems (residential may be ~60% of online sales → $450M
The global automated agricultural products industry is experiencing significant growth, driven by the need for increased
efficiency, sustainability, and precision in farming practices. As of 2024, the global agricultural automation market is valued
at approximately $11.3 billion, with projections estimating it will reach $48.5 billion by 2030, growing at a CAGR of 11.1%.
Avyukt: Market Overview
• Market Segmentation by Application (2024):
• Crop Production: $5.55 billion
• Livestock Management: $2.80 billion
• Precision Farming: $1.45 billion
• Smart Greenhouses: $1.50 billion
• Regional Market Sizes (2024):
• North America: $3.39 billion
• Europe: $2.91 billion
• Asia-Pacific: $2.51 billion
• Rest of the World: $2.49 billion
The industry's growth is propelled by advancements in technologies such as IoT, AI, robotics, and data analytics, which
enhance productivity and resource management in agriculture.
Nidhish: Leading Companies and Their Revenues
Company 2023 Revenue (USD) Focus Areas
John Deere $59.69 billion Precision agriculture,
autonomous tractors,
smart irrigation systems
Trimble Inc. $3.799 billion GPS-guided equipment,
data analytics, precision
farming solutions
Netafim $1.063 billion Drip and micro-irrigation
technologies
Valmont Industries $4.3 billion Center pivot irrigation
systems, infrastructure
products
Lely Industries N.V. €888 million Dairy robotics,
automated milking
systems
Claas €3.898 billion Tractors, combine
harvesters, forage
harvesters
SDF Group €1.803 billion Tractors, combine
harvesters, diesel
engines
Krone Agriculture €1 billion Forage harvesting
technology, balers,
mowers
BASF Agricultural €9.8 billion Seeds, crop protection
Solutions products, digital farming
solutions
Prajwal: Allow me to provide you the Strategic Insights
• Technological Integration: Companies like John Deere are investing heavily in autonomous machinery and AI-driven
solutions to address labor shortages and increase efficiency.
• Market Expansion: BASF's Agricultural Solutions division is focusing on expanding its seed business and presence in Asia,
aiming to increase its revenue share from seeds to around 25%.
• Sustainability Focus: Firms are emphasizing sustainable practices, with innovations aimed at reducing chemical use and
optimizing resource utilization.
Nidhish : Our BRANDING STRATERGY. Here is checklist for our branding:
• Strong Network of People
• Show a simplistic and friendly UI
• Newspapers
• Our videos
ADVERTISEMENT :
• AD’s
• TV
• YouTube
• Newspaper
• Offline meets
• Agricultural Camps
Avyukt: DISTRIBUTION CHANNELS:
We operate with this from our app and website. In offline retail, we will service this to seed shops, fertilizer shops,
Nursery’s and pot sellers. We will also distribute through government and NGO’s.
Nidhish:CRM (CUSTOMER RELATIONSHIP MANGEMENT):
The customer comes and buys our product on our website or app. On our product we use 7day return policy. As of After
sales services we continuously inform the buyer about new products and offers. We also Inform them about Our live show
in University’s, Collages and schools. We also do shows in renown parks and places
All 3: SWOT ANALYSIS:
STRENGTHS:
N1. Highly efficient Tech.
A2. Hardworking and smart working management
P3. Compact Model
N4. Price is affordable
A5. Easy to use
P6. Freemium model of educating about plants and agriculture
WEAKNESS:
A1. Delivery can take up to a week until we start generating revenue
P2. Manufacturing unit is small until we start generating revenue
OPPURTUNITIES:
A1. Less market competition
P2. High tech lacks in competitors
THREATS:
N1. Shipping problems
A2. New businesses with tech
P3. Electronic Decay
AUTOMATIC IRRIGATION SYSTEM
Avyukt:
The worldwide population is anticipated to contact 9.6 billion by 2050 – this represents a major issue for the farming
business.
Regardless of fighting difficulties like extraordinary climate conditions, rising environmental change, and cultivating's
ecological effect, the interest for more food must be met. To meet these expanding needs, farming needs to go to new
innovation.
New savvy cultivating applications dependent on IoT advances will empower the horticulture business to decrease waste
and upgrade profitability from enhancing manure use to expanding the productivity of ranch vehicles' courses.
Nidhish: This is Terra-Drip(Explains)
Prajwal: Components of the terra drip.
NodeMCU ESP8266
Soil Sensor
Rain Sensor
Moisture Sensor Module (LM393)
Temperature and Humidity Sensor (DHT11)
Light Dependent Resistor (LDR)
Grow Light LED
Water Pump
Single Relay Module
Buzzer
9V Battery
Battery Cap
9V DC Power Supply
Nidhish:
The NodeMCU ESP8266 development board comes with the ESP-12E module containing ESP8266 chip having Ten silica
Extensa 32-bit LX106 RISC microprocessor. This microprocessor supports RTOS and operates at 80MHz to 160 MHz
adjustable clock frequency. NodeMCU has 128 KB RAM and 4MB of Flash memory to store data and programs. Its high
processing power with in-built Wi-Fi / Bluetooth and Deep Sleep Operating features make it ideal for IoT projects.
The Soil Moisture Sensor Module determines the amount of soil moisture by measuring the resistance between two
metallic probes that is inserted into the soil to be monitored. This can be used in an automatic plant watering system or to
signal an alert of some type when a plant
needs watering
Avyukt:
A rain sensor or rain switch is a switching device activated by rainfall. There are two main applications for rain sensors. The
first is a water conservation device connected to an automatic irrigation system that causes the system to shut down in the
event of rainfall.
The module produces an output voltage according to the resistance of the probe and is made available at an Analog Output
(AO) pin. The same signal is fed to a LM393 High Precision Comparator to digitize it and is made available at a Digital
Output (DO) pin.
Prajwal: The DHT11 is a basic, ultra-low-cost digital temperature and humidity sensor. It uses a capacitive humidity sensor
and a thermistor to measure the surrounding air, and spits out a digital signal on the data pin (no analog input pins needed).
It’s fairly simple to use, but requires careful timing to grab data.
Nidhish: A Light Dependent Resistor (LDR) is also called a photoresistor or a cadmium sulphide (CdS) cell. It is also called a
photoconductor. It is basically a photocell that works on the principle of photoconductivity.
Grow lights either attempt to provide a light spectrum similar to that of the sun, or to provide a spectrum that is more
tailored to the needs of the plants being cultivated. Outdoor conditions are mimicked with varying color, temperatures and
spectral outputs from the grow light, as well as varying the intensity of the lamps.
Avyukt: Water pump is a machine that delivers or pressurizes a liquid. It transfers the mechanical energy of the prime
mover or other external energy to the liquid, increasing the energy of the liquid. While mini water motor pump is mini type
to transfer water from lower place to higher place or too far place.
A relay is an electrically operated switch. Many relays use an electromagnet to mechanically operate a switch, but other
operating principles are also used, such as solid-state relays. Relays are used where it is necessary to control a circuit by a
separate low-power signal, or where several circuits must be controlled by one signal.
Prajwal: A buzzer or beeper is an audio signaling device, which may be mechanical, electromechanical, or piezoelectric
(piezo for short). Typical uses of buzzers and beepers include alarm devices, timers, and confirmation of user input such as
a mouse click or keystroke.
All3-
Nidhish: The microcontroller which has a built-in Wi-Fi module and is the heart of the project which takes in input from the
soil sensor and gives output to the relay to switch on the irrigation pump.
This also controls the time for which the irrigation needs to be done. This also sends data to the cloud which can be used
for improving the crop production.
Avyuky: The sensor is connected to the GPIO pin which continuously gives input to the controller about the moisture
content
The program will loop for given period of time and then sends a signal to deactivate the relay thereby switching of the
supply.
Prajwal: The NodeMCU which is connected to the internet will update the moisture value and also receive command
through cloud from the user sitting in any part of the world.
The cloud services will ease the work of farmers and can be upgraded to control other components as well.
Nidhish: The whole of project will work on an isolate power supply as these small modules will be place at different places
on the agricultural ground.
The design is made in such a way that it can be used for drip irrigation and indoor precision agriculture.
Avyukt: Increased Production
Optimized crop treatment such as accurate planting, watering, pesticide application and harvesting directly affects
production rates.
Prajwal: Water Conservation
Weather predictions and soil moisture sensors allow for water use only when and where needed.
Nidhish: Real-Time Data and Production Insight
Farmers can visualize production levels, soil moisture, sunlight intensity and more in real time and remotely to accelerate
decision making process.
Avyukt: The project was aimed at building a scalable and affordable solution for irrigating the agricultural land as per the
soil moisture content. The main objective was fulfilled and a prototype of the working model was displayed along with the
explanations of different components and software used for the implementation.
Prajwal : The system is controlled by the IoT app named Blynk and a mechanism to store the data was also created so that it
can be used for future analytics an improvement of the project.
Nidhish: The future scope of the project would be to expand it area from not just irrigation but a whole lot of other
parameters such as pH of the soil, crop growth rate, type of crop etc. and feed those data to cloud to get useful insights so
that the overall yield can be increased.
Avyukt: Thus, technological inclusion will help conserve resources which are scarce and improve the production.
