Cloudflare PowerUP
Partner Program Guide
The PowerUP Partner Program from Cloudflare
makes it easy to grow your business while keeping
your customers connected and protected.
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Tom Evans
Chief Partner Officer
Throughout my career, I've had the privilege of building strong partnerships across the tech industry, and joining Cloudflare as Chief Partner
Officer presented a truly unique opportunity.
Cloudflare's mission to help build a better internet resonates deeply. The innovative approach to cybersecurity and network performance is not
only transforming the tech landscape, but it's having a real-world impact on millions of global users.
What excites me most is the incredible potential that lies within our partner ecosystem. At Cloudflare, we believe strong and collaborative
partnerships are the cornerstone of success in today's dynamic tech environment. By working hand-in- hand with industry leaders like
yourselves, we can amplify the reach and impact of our solutions on a global scale.
I'm incredibly eager to connect with our partners, hear your insights and challenges, and collaborate on building even better solutions together.
We at Cloudflare are dedicated to providing you the support you need to thrive. Together, we can push the boundaries of what's possible and
shape a brighter future for the internet. I look forward to embarking on this journey with you.
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation PowerUP with Cloudflare
Energizing partners to innovate and elevate.
Resell
At the core of our award-winning PowerUP Partner Program
Manage
is a commitment to listen, learn and act on partner feedback
and input.
Specializations
Based on partner feedback, the PowerUP Program is designed to
accelerate the development of highly profitable cloud practices that
Global designation keep customers connected and protected.
Value-added The PowerUP framework offers four routes-to-revenue each offering
distributors innovative benefits and crystal-clear requirements.
Resources This guide is meant to be a Cloudflare partner resource, providing key
details on how to succeed selling, managing, distributing or consulting on
our global cloud platform. Be sure to check back regularly for updates.
Contact us
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation The PowerUP framework simplifies partner engagement by offering one program
with four routes-to-revenue. Partners select the route or routes that best suits
Resell their business model offering maximum flexibility.
Manage
Specializations
Global designation
Value-added Resell Manage Distribute Consult
distributors
Resources Is a Cloudflare PowerUP partner Is a Cloudflare PowerUP partner Is a Cloudflare partner that Is a Cloudflare PowerUP partner
that resells and/or integrates that builds, sells and remotely provides wide array of services that provides their services to
Cloudflare products to create manages Cloudflare-based and support to PowerUP resell our customers and wants to
solutions that deliver business services that deliver business and manage partners. refer customers to Cloudflare.
Contact us
outcomes for customers. outcomes to customers. The do not resell or manage.
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Opportunities to Differentiate
Stand out in the crowd. Deliver the value of Cloudflare to help your customers thrive.
Resell
Together, we strive to solve customer challenges, reach new markets, and boost profitability.
Manage
Specializations
Global designation
Capacity Capabilities Coverage
Value-added
distributors
Resources
Earn benefits based on Earn more benefits based Earn highest benefits
Contact us
proven performance on expertise with product, based on global capacity
industry or services & capabilities
specialization(s)
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Resell Overview: Benefits
Resell
Benefits
Manage Eligible for PowerUP Discounts ✔ ✔
Exclusive Zero Trust Discounts ✔ ✔
Specializations Deal Registration Incentive ✔ ✔
Program Reward for Value Incentives - ✔
Global designation Promotional Incentives (Timebound) ✔ ✔
Cloudflare Initiated Go-to-Partner - ✔
Value-added
distributors Access Cloudflare University ✔ ✔
Access to Cloudflare Pre-Sales Engineers - ✔
Resources Access to Partner Portal ✔ ✔
Product Specializations ✔ ✔
Contact us Services Specializations - ✔
Self Serve Marketing Campaigns ✔ ✔
Proposal-Based Marketing Development Funds (MDF) - ✔
Featured on Partner Locator - ✔
Access to Not-for-Resale (NFR) Technology - ✔
PowerUP Badge ✔ ✔
What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Resell Overview: Requirements
Resell
Manage
Business (Applications, Agreements & Compliance)
PowerUP Application ✔ ✔
Specializations
Compliance Review ✔ ✔
Global designation
Signed PowerUP Agreement ✔ ✔
Value-added Management Distributor Partner Account Manager
distributors
Performance (Fiscal Year Attached ACV)
Resources Country Set A $500,000
Country Set B -- $250,000
Contact us
Country Set C $100,000
Performance (Minimum PIO % of Total Fiscal Year
ACV)
Partner Initiated (PIO)/ Deal Registration -- 20%
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Country Sets: A&B
Sweden
Resell B
Netherlands
B
Manage
Germany
A
Canada
Specializations B United Kingdom
Switzerland Greater China
A B
B
Global designation
United States
A India
B Japan
Value-added Spain France B
distributors B A
Italy
B
Resources
Mexico
B Singapore
B
Contact us
Kingdom of
Brazil
Saudi Arabia
B
B
Australia
B
* All Other Countries = Country Set C 8
What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Resell Discounts & Incentives:
Resell
Partner Profitability is Top Priority
Manage
Specializations
Global designation
Value-added
Discounts Deal Registration Promotional
distributors Incentive Incentives
Resources
Only PowerUP Partners Provides Deal Protection Provides an Incentive for
are Eligible with Highest Discount a Set Timeframe
Contact us
Discounts vary based on Rewards partners for Rewards can vary from
products, volume registering & closing discounts to partner
discounting & geo/region incremental opportunities payments
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Resell Discount: Earn Up to 40% on Zero Trust
Resell
Together with our partners we are
Manage shifting the Zero Trust mindset
Exclusive Discounting (40% for Registered &
Powered+ Partners) on Eligible Zero Trust
Specializations
Deal Reg Ops
Global designation
Exclusive Discounting (25% for Registered & 27%
for Powered+) on Eligible Zero Trust Cloudflare
Value-added
distributors Initiated Ops
Resources
Eligible Deals Must Include: Zero Trust, Magic
WAN or Magic Firewall Products or Interna
Contact us Bundles
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Resell Incentive: PowerUP Deal
Resell
Registration Incentive
Protect your deal by earning the highest discount for
Manage registering and winning incremental opportunities.
The PowerUP Deal Registration Incentive rewards Cloudflare
Specializations
partners for discovering, cultivating and successfully selling
Cloudflare products to customers. This valuable program
benefit, protects and rewards PowerUP partners with highest
Global designation discounts.
Deal Registration Benefits
Value-added
distributors • Deal Protection: Only PowerUP partners with an approved
deal registration are eligible for the highest discount.
Resources
• Exclusive Discounting: The PowerUP Deal Registration
Incentive provides partners with the highest additional
Contact us discounts.
Download the Deal Registration Incentive Guide for more
details about deal registration benefits, eligibility, rules-of-
engagement as well as approval process and guidance.
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Resell Promotional Incentive: Jumpstart
Resell
Jumpstart is a new incentive designed to reward
Powered+ sales and engineering for deal registered Earn up to $3,500
Manage
customer wins in FY’25.
Specializations
How it Works:
Global designation
Jumpstart Payout Zero Trust Boost
Deal Reg ACV (USD) (From April 10, 2025 (From May 19,2025
Value-added
distributors To December 31, 2025) To December 31, 2025)
$40,000 - $99,999 $500
+ $500
Resources
$100,000 - $249,999 $1,000
Contact us
$250,000 - $999,999 $2,000 (From May 19,2025
To December 31, 2025)
$1M+ $3,000
JUMPSTART
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Manage Overview: Benefits
Enhance your offerings while removing complexity with straightforward, consumption-based
Resell
billing and a streamlined onboarding process.
Manage
Manage Route-to-Revenue
Specializations
Benefits
Global designation Exclusive Consumption-Based Price List ✔ ✔
Program Reward for Value Manage Incentives - ✔
Value-added
distributors Priority Support Escalations - ✔
Cloudflare Initiated Go-to-Partner - ✔
Resources Access Cloudflare University ✔ ✔
Access to Cloudflare Pre-Sales Engineers - ✔
Contact us ✔ ✔
Access to Partner Portal
Product Specializations ✔ ✔
Services Specializations - ✔
Self Serve Marketing Campaigns ✔ ✔
Featured on Partner Locator - ✔
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PowerUP Badge ✔ ✔
What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Manage Overview: Requirements
Enhance your offerings while removing complexity with straightforward, consumption-based
Resell
billing and a streamlined onboarding process.
Manage
Manage Route-to-Revenue
Specializations
Business (Applications, Agreements & Compliance)
Global designation
Cloudflare Nominated MSSP -- ✔
Value-added PowerUP Application ✔ ✔
distributors
Compliance Review ✔ ✔
Resources
Signed PowerUP Agreement ✔ ✔
Assessment
Contact us
Distribution Validated Manage Service Practice ✔ ✔
Cloudflare Validated Manage Service Practice -- ✔
Capabilities
Security Operation Center -- ✔ 14
What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Specializations
Capabilities: Recognizing partner expertise with specializations. The PowerUP Partner Program offers
Resell
specializations to many different partners who deliver our security, reliability, and performance solutions.
Manage
Product Services
Specializations specializations specializations
Recognizes partners pre-sales and sales Recognizes partners post-sales service
Global designation
capabilities in a specific product. delivery capabilities in a specific product.
Value-added Open to all partners. Coming soon. Available by invite-only today:
distributors
• Application Security Specialized
Resources
Industry • Zero Trust Specialized
specializations
Contact us Recognizes partners pre-sales, sales or Learn More >
post-sales capabilities in a specific industry.
Open to all partners. Coming soon.
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Services Specialization: How to get started
When it comes to dealing with the complexity of today's cyberattacks, customers want business
Resell
outcomes and need trusted security experts. We can help qualified partners capitalize on this
massive opportunity by enabling them to earn Authorized Service Delivery Specializations.
Manage
Reach out to your Cloudflare Partner Account Manager or
[email protected] to be
recommended and start your Cloudflare services specialization journey.
Specializations
Global designation
Value-added
distributors Partner Service Service Practice Training in Application & Welcome ASD
Recommended Readiness Development Cloudflare Technical Specialized
Discovery Journey University Evaluation Partner
Resources
Contact us
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Service Specialization Requirements
Designed to recognize Powered+ or Registered Distributor partners who demonstrate a defined set of
Resell
qualifications and requirements, in specific Cloudflare products and solutions. Partners will go through a
rigorous validation process combined with comprehensive training and hands-on field assessments. This
Manage
structured process ensures partners have the capabilities to successfully engage with customers seeking
highly qualified and proven service delivery experts.
Specializations Application Security Zero Trust
Authorized Service Delivery Authorized Service Delivery
Capabilities
Global designation
Recommended by Partner Account Manager
Must Be Existing Powered+ or Registered Distribution
✔ ✔
Value-added
Qualification Process
distributors
Partner Completes Specialization Service Readiness Discovery
✔ ✔
Technical Accreditations 5 5
Resources # of Partner Resources w/ Required Accreditations (Application Security Engineers) (Zero Trust Engineers)
Technical Evaluation
2 Hour Recent (Last 12 Months) Customer Case Study Review
✔ ✔
Contact us
Engagement
Hands-On Service Assessment
# of Accredited Resources Required to Complete the Service Readiness 2 2
Assessment (SRA)
Continuing Education (Post Specialization Requirement)
20 20
# of Annual Points a Partner Needs to Earn
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Service Specialization Benefits
Resell
8 Application Security Zero Trust
Authorized Service Delivery Authorized Service Delivery
Manage Benefits
Partner Services Funds
ONLY for Authorized Service Delivery Specialized
✔ ✔
Specializations
Partner-First
Engaged First on Cloudflare-Initiated Ops
✔ ✔
Global designation High-Touch Support
Assigned Service Delivery Manager
✔ ✔
Dedicated Services Training
Value-added Online and hands-on enablement with Cloudflare services experts
✔ ✔
distributors
Specialization Badge
Promote Authorized Service Delivery Capabilities
✔ ✔
Resources
Partner Locator
Listed as Authorized Service Delivery Specialized
✔ ✔
Contact us
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Global Designation
Coverage: Recognizing select partners with global capacity and capabilities. This is an invite-only
Resell
designation within the PowerUP Partner Program.
Manage
Specializations
Global designation
Value-added
distributors
Resell, Manage, Consult and Distribute route-to-revenue eligible
Resources
Contact us
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation PowerUP is Powered by Value-Added Distributors
Cloudflare partners with a network of
Resell
Value-Added Distributors around the
world to bring Cloudflare solutions to
Manage
Solution Providers, System Integrators,
MSSPs and Service Providers.
Specializations Cloudflare’s authorized Distributors Demand Creation Opportunity Development
provide seamless access to Cloudflare • Business intelligence • Competent pre-sales
products, local currency pricing, and a • Lead Generation • Demo and virtual labs
Global designation
range of other services from pre-sales • MDF Management • Post sales support
technical assistance to enablement
Value-added
distributors
and post-sales support.
Resources
Contact us Partner Management Operational Excellence
• Knowledgeable sellers • Quote-to-cash management
• On-going enablement • Local currency transactions
• Active communication • Financial solutions
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Cloudflare Partner Portal
The portal is designed to empower partners with
Resell
the resources and support needed to succeed and
expand their business.
Manage
The Cloudflare partner portal offers:
Specializations
• Deal registration
• Training / access to Cloudflare University
Global designation • Access to the Partner Demand Center (PDC)
• Marketing development fund (MDF) requests*
Value-added • Sales, marketing, and technical resources designed
distributors
specifically for partners
• Webinar and event registration / watch on-demand
Resources
• Partner program news and updates
Contact us
Access the Cloudflare partner portal now or click
here to request new user access.
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Get Trained in Cloudflare University
Partner enablement is an essential component to the PowerUP
Resell
Partner Program. Our goal is to empower our partners with the
tools and knowledge they need to be successful.
Manage
Cloudflare University offers:
Specializations
• Global web-based learning
• Sales and technical curriculum
Global designation • Role-based, interactive learning modules
• Custom onboarding journeys
Value-added • PowerUP Partner Program compliance
distributors
and training dashboards
Resources
Contact us
Cloudflare University can be accessed
via the Cloudflare Partner Portal.
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Have questions?
Resell
Manage
Specializations
Global designation
Value-added
distributors
Contact us at
[email protected]
Resources
Contact us
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What is PowerUP? Cloudflare PowerUP Partner Program Guide
Differentiation Disclaimer
This Cloudflare Channel Partner Program Guide (the “Program Guide”) provides an overview of the Partner Program for Solution
Resell Provider/VARs and Service Partners. The terms that govern the program are contained in the Cloudflare Partner Agreement and the Solution
Provider/VAR Program Appendix or the Services Appendix (collectively, the “Agreement”) entered into between Cloudflare and each partner
participating in the partner program (the “solution provider”). All terms not otherwise defined herein shall have the meaning set forth in the
Agreement and accompanying program appendices. The current version of this guide will be made available to partners on the Cloudflare
Manage
Partner Connect portal within https://portal.cloudflarepartners.com/English/. Partner program benefits and requirements are applied
based upon the country and region in which the partner is located and are subject to change. To the extent that this guide has been
translated into any language besides English, the English version of the guide will prevail over any inconsistencies with a non-English version
Specializations of the guide. This is a dynamic PDF of website and document links, be considerate before creating a printed version.
A signed Cloudflare NDA is required to view this Program Guide – No Further Distribution is Permitted.
Program Guide Changes and Notifications
Global designation We reserve the right to alter the Cloudflare Partner Program at our discretion, including updates to the guide, program benefits, links,
and membership requirements. We will post such updates to the Partner portal for distribution and consumption within 30-day of
program changes.
Value-added
distributors Notifications
Any legal notices to us must be sent via email to the Legal Department at
[email protected]. Any legal notices from Cloudflare to our
partners may be sent by mail, email, or posted in the Partner Portal.
Resources
Contact us
Version Date Author Change
3.0 May 19, 2025 Cloudflare Published
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