Baring Group PR1
Baring Group PR1
A Qualitative Research
presented to the Grade 11 Room of, Business, and Management
KAPATAGAN NATIONAL HIGH SCHOOL
Poblacion, Kapatagan, Lanao del Norte
BALIOS, JAMELA Y.
BARING, VIA LORRAINE T.
BERJAME, JEAN D.
TAMAGOS, ELWIN B.
TECSON, KAISER Y.
SANTOCILDES, DUEN GIE A.
Researchers
This study explores the different factors that influence Grade 11-12 students at
Kapatagan National High School in choosing the Accountancy, Business, and Management
(ABM) strand. Deciding on a senior high school strand is an important step for students as it
affects their future careers. This research aims to understand the reasons behind their choices
using qualitative methods, such as interviews and focus group discussions, to gather data
interests, family expectations, career aspirations, and peer recommendations. Many students
are drawn to the ABM strand because of their enthusiasm for business-related fields like
entrepreneurship, marketing, and finance. Some students, however, follow this path due to
strong encouragement from their families, especially when parents or relatives have careers
in business. The belief that ABM offers more job opportunities and financial security is also a
factor in their decision-making process. Additionally, social media plays a role in exposing
Apart from personal and external influences, school-related factors also shape
students’ decisions. The availability of school programs, guidance from teachers, and access
to resources play a role in their selection of ABM. Some students shared that their decision
was influenced by their school’s business-related subjects and extracurricular activities. This
study highlights the importance of career guidance programs in helping students make well-
informed choices that align with their interests and long-term goals.
Keywords: career choice, ABM strand, senior high school, student decision-making,
qualitative
TABLES OF CONTENTS
Abstract …………………………………………… -
CHAPTER I: INTRODUCTION
Introduction …………………………………………… 1
In Kapatagan National High School, many students choose the ABM strand not solely
based on their personal interests but also due to peer influence. Some enroll in ABM simply
because their friends do, without fully considering whether the strand aligns with their skills
and career aspirations. This leads to academic struggles, as students may find themselves
unprepared for the rigorous coursework in accountancy, business, and management. The
handling practical business-related projects. These struggles often result in stress, decreased
This research aims to examine the factors influencing students’ decision to choose
ABM and the challenges they face within the strand. By identifying the reasons behind their
seeks to shed light on how these factors impact their academic journey. Additionally, the
study will explore the effects of these challenges on students' performance and well-being, as
and support systems within the school. Educators, school administrators, and parents can use
the findings of this research to help students make informed decisions about their future
educational and career paths, ensuring that they choose a strand that truly suits their skills and
interests.
REASERCH GAP
This research is unique because it focuses on the factors that influence decision-
making for upcoming Grade 11 students specifically choosing the Accountancy, Business,
and Management (ABM) strand. While existing studies often explore broader educational
choices, this research narrows in on the specific influences affecting students as they make
one of their first major academic decisions. By examining factors such as socioeconomic
status, parental expectations, peer influence, career awareness, and regional differences, this
study provides valuable insights into what shapes the educational paths of soon-to-be Grade
The decision-making process for senior high school students in selecting a strand is
influenced by various internal and external factors. While some students choose the ABM
strand based on a genuine interest in business, economics, or finance, others make this choice
due to peer pressure, family expectations, or perceived job stability. The implementation of
the K-12 curriculum has significantly shaped how students approach strand selection,
particularly in schools like Kapatagan National High School. The ABM strand has gained
popularity due to its potential to lead to lucrative careers and its focus on business-related
subjects. However, many students face challenges when they realize that the strand does not
influenced by a balance between passion and practicality. Some students follow their passion
for business-related subjects, while others prioritize career stability and financial security.
Magdadaro’s study highlights that family expectations and external influences, such as peer
making. This suggests that students may struggle academically if they choose a strand
In addition to individual motivations, students also consider job market demand and
future career prospects when selecting the ABM strand. Many believe that pursuing business-
related studies offers stable employment opportunities and career growth. However, some
students struggle with subjects like mathematics and financial management, leading to
academic challenges and stress. These difficulties emphasize the need for proper career
By examining the factors influencing students’ strand selection, this study aims to
provide insights that will help educators and school administrators improve guidance
programs. Ensuring that students are well-informed about their choices can lead to better
Business, and Management (ABM) strand, as part of the Senior High School curriculum, is
chosen by students based on both personal interest and external influences. This study applies
relevant theoretical perspectives to better understand the factors affecting Grade 11-12
Holland’s Career Development Theory (1997) is a key framework that explains how
individuals select their career paths based on their personality types. Holland identifies six
(RIASEC). The ABM strand is most aligned with the Enterprising type, which includes
individuals who are inclined toward leadership, business, and entrepreneurship. However, not
all students who enter ABM necessarily exhibit this personality type, which may lead to
academic struggles and lack of motivation. Understanding this mismatch can help educators
develop interventions that align students' strengths with their chosen academic track.
highlights how students’ attitudes, subjective norms, and perceived behavioral control
influence their choice of academic strands. Many students select ABM based on peer
influence, family expectations, and perceived job opportunities rather than a genuine interest
in business and management. This theory suggests that if students are given better career
guidance and exposure to real-world applications of their chosen strand, they may make more
informed decisions.
Social Cognitive Career Theory (SCCT) by Lent, Brown, and Hackett (1994) further
explains how self-efficacy, outcome expectations, and personal goals impact students' career
choices. Many students in the ABM strand struggle due to a lack of confidence in their
practical experiences and mentorship can enhance their self-efficacy, leading to greater
career decisions are often influenced by both passion and practicality. Some students choose
ABM based on personal interest in business, while others select it due to perceived job
security. This supports the idea that students' decisions are shaped by both intrinsic
Development Theory helps in understanding why some students thrive in the ABM strand
while others struggle due to personality mismatches. Ajzen’s Theory of Planned Behavior
provides insight into the external influences affecting students’ choices, such as peer pressure
and societal expectations. Social Cognitive Career Theory further highlights the role of self-
efficacy and confidence in shaping students’ success in their chosen academic track.
According to Magdadaro (2020) reinforce these theories by showing how students'
strand selection is influenced by both passion and practicality. This aligns with the need for
better career orientation programs to help students make informed choices. By applying these
theoretical frameworks, this research aims to provide a deeper understanding of the factors
that influence students’ decisions in selecting the ABM strand and offer recommendations for
This study aims to examine the factors influencing students' decisions to choose the
ABM strand and the challenges they encounter in pursuing this academic track. Specifically,
1. What are the personal factor influencing student to choose the ABM strand?
2. How does personal factor affect the student who choose the ABM strand?
3. Why personal factor affect the student who choose ABM strand?
For students, this research will help them understand the key influences behind their
strand selection, including personal interests, career aspirations, family expectations, and
societal factors. With these insights, they can make informed academic and career decisions
For teachers and school administrators, the study highlights the challenges students
face in choosing the ABM strand. By understanding these difficulties, educators can improve
career guidance programs, refine counseling strategies, and create a more supportive
academic environment that encourages students to pursue their chosen paths with confidence.
For parents, the findings will offer a clearer perspective on their role in shaping their
children’s academic choices. It will help them recognize how their support, expectations, and
career advice impact students' decisions, allowing for more effective guidance that balances
For researchers, this study will contribute to existing literature on senior high school
strand selection by providing qualitative insights into the factors affecting students' decisions.
It will serve as a foundation for future research on educational pathways, career development,
recognizing both personal passion and practical considerations, policymakers can develop
By addressing these perspectives, this study aims to enhance the overall guidance and
decision-making process for students pursuing the ABM strand in senior high school.
This study focuses on identifying the factors that influence Grade 11 and Grade 12
Kapatagan National High School. It specifically examines personal, social, and academic
factors such as career goals, family expectations, peer influence, and academic performance.
The study aims to explore how these factors impact students' choices and experiences within
The scope of this research is limited to students currently enrolled in Grades 11 and
12 within the ABM strand during the 2024-2025 academic year. It does not extend to students
from other strands or those who have already graduated. Additionally, while the study
investigates various factors affecting students’ decisions, it does not cover long-term career
outcomes or job placement rates of ABM graduates. The findings will be based on surveys,
Academic Strand – A specialized track in senior high school designed to prepare students
for specific career paths, such as the ABM strand for business and management fields.
Career Guidance – The process of providing students with information and counseling to
help them make informed academic and career choices.
Entrepreneurship – The process of starting and managing a business, which is a key focus
of the ABM strand.
External Influences – Factors such as peer pressure, parental expectations, and economic
conditions that affect students’ decisions in choosing a strand.
Job Security – The assurance of stable employment opportunities, which is a key factor
influencing students' choices in selecting the ABM strand.
Parental Expectations – The influence of parents’ beliefs and preferences on their children's
academic and career decisions.
Peer Influence – The effect that friends and classmates have on a student’s decision-making
process in choosing an academic strand.
Practical Considerations – Logical and strategic reasons for selecting a career path, such as
job availability and financial stability.
Selecting a senior high school strand is a crucial decision that impacts students’
academic success and future career paths. The Accountancy, Business, and Management
(ABM) strand equips students with essential skills in business, finance, and entrepreneurship.
However, various factors influence their decision to choose this strand, including personal
interest, career opportunities, academic performance, and external influences such as parents
and peers. This chapter reviews existing literature on the factors affecting strand selection,
the challenges ABM students face, and the impact of their choice on academic performance
Selecting a senior high school strand is a crucial decision that impacts students’
academic success and future career paths. The Accountancy, Business, and Management
(ABM) strand equips students with essential skills in business, finance, and entrepreneurship.
However, various factors influence their decision to choose this strand, including personal
interest, career opportunities, academic performance, and external influences such as parents
and peers. This chapter reviews existing literature on the factors affecting strand selection,
the challenges ABM students face, and the impact of their choice on academic performance
Choosing a senior high school strand is a critical decision that shapes students' future
careers. According to Malaguial (2023), students often struggle with selecting their academic
track due to various influencing factors. His study revealed that personal interest ranked
status, parental influence, and academic performance. However, when tested for significance,
only academic performance had a strong correlation with students’ strand preference,
suggesting that students base their choices more on their perceived academic strengths rather
Similarly, Walean (2018) explored the factors influencing senior high school selection
using a mixed-method approach. The study identified six key elements affecting students'
spiritual focus, and sports facilities. Among these, the variety of programs offered by a school
was the most significant factor, while sports facilities had the least influence. This indicates
that students prioritize a school's academic offerings and overall learning environment when
Many students experience difficulty choosing between a strand aligned with their
passion and one that offers practical career benefits. Magdadaro (2020) examined this
dilemma and found that students often seek guidance from teachers or parents when making
relationship between passion-based and practical-based preferences, reinforcing the idea that
students value both personal interest and career stability in their decision-making process.
The findings of Santos (2019) further support this, emphasizing the role of financial
and employment prospects in strand selection. His study on SHS graduates of Bulacan State
University Laboratory High School revealed that most students aligned their strand with their
3. Employment opportunities
This suggests that while passion plays a role, students also consider long-term job
Bonita (2024) at Tacurong National High School analyzed the relationship between strand
choice and performance in ABM specialized subjects. The research found that personal
interest, peer support, and family input greatly influenced strand choice, with students who
chose ABM based on personal interest performing better academically. Despite this, no
students achieved an Outstanding rating, highlighting the need for improved academic
support within the strand. The study recommended implementing a standardized admission
test to assess students’ readiness for ABM subjects, ensuring they are better prepared for the
Likewise, Alvarado (n.d.) examined the difficulties faced by ABM students in their
This aligns with Bonita’s findings, reinforcing the need for academic interventions to
One of the core components of the ABM strand is its focus on real-world application
through immersion programs. Research has shown that these experiences significantly impact
students' readiness for college and future careers. According to (Author not specified, n.d.),
many ABM students choose to continue with business-related courses in college due to their
exposure to the field during their immersion experiences. The study also found that students
finance, and management, reinforcing the importance of practical learning in the strand.
Local Literature
among senior high school-ers OSCAR T Vallejo International Journal of Academic Re-
The study deals with the personality and socio-economic factors influencing the
academic track/strand among Senior High Schoolers. It answered the following questions:
What is the chosen academic track among Senior High Schoolers?; How may the personality
and socio-economic factors among Senior High Schoolers be described; Is there significant
relationship between personality and socio-economic factors and chosen academic track
among Senior High Schoolers?; and To what extend do personality and socio-economic
factors predict the chosen academic track? Descriptive method of research was used with 225
Foreign Literature
Senior High School Strands: Factors Affecting the Students’ Preference, Princes Aires
Choosing a senior high school strand is one of the most challenging decisions that junior
high school students will have to face. The study aimed to help students decide on their future
senior high school strand by knowing the factors’ influence levels and their relationship with
their decision.
Personal interest plays the biggest role in students' decisions when choosing a senior
high school strand, as they often prioritize their strengths and passions (Malaguial, 2023;
Bonita, 2024). While parental influence, job opportunities, and socioeconomic factors are
expected to shape students' choices, studies show these do not have a significant impact on
their final decision (Walean, 2018). Instead, academic performance is the strongest factor, as
students tend to pick strands where they believe they will excel (Bonita, 2024). However,
many ABM students struggle with complex business concepts, ineffective teaching methods,
and poor study habits, which affect their academic performance (Alvarado, n.d.). Immersion
programs help students gain real-world experience and influence their decision to pursue
schools should strengthen career guidance, improve teaching strategies, and ensure that
Local Studies
The decision to choose a senior high school strand is influenced by various factors,
including academic performance, personal interest, and external influences. Nazareno et al.
(2021) emphasized that selecting a career track is a crucial decision as it significantly impacts
students' future careers. Their study found that personal preference and parental influence are
major factors in career track selection. This highlights the importance of career guidance
programs to help students make informed choices that align with their long-term goals.
Similarly, Vallejo (2019) explored how personality traits and socioeconomic status
affect students' choices. The study revealed that some students compromise their true
academic journey. These findings suggest that students must carefully weigh their options
Malaguial et al. (2023) studied the factors affecting strand selection and found that
while job opportunities and parental influence were considered, academic performance
remained the strongest predictor of a student’s choice. Bonita (2024) further supported this,
stating that students who selected the ABM strand based on their academic strengths
performed better in specialized subjects compared to those who chose it due to external
pressure. This emphasizes the need for readiness assessments and academic support programs
to ensure students are prepared for the demands of their chosen strand.
Foreign Studies
Internationally, Malaguial et al. (2023) conducted a study on senior high school strand
selection and found that while socioeconomic status, parental influence, and job opportunities
were considered, academic performance had the most significant impact on students'
decisions. The study also revealed that students who aligned their strand with their intended
college course had a smoother transition into higher education, reinforcing the idea that
senior high school should serve as a preparatory stage for future careers.
Another study by Malaguial et al. (2023) emphasized that choosing a strand is a major
decision for junior high school students, as it affects their long-term academic and career
paths. Their research showed that while personal interest played a role, academic
performance was the strongest factor in determining a student's preferred strand. Schools that
implemented pre-tests for certain strands helped ensure students were academically prepared
strand selection. Since academic performance plays a significant role in students’ choices,
schools should implement structured career counseling, readiness assessments, and support
programs to help students align their choices with their abilities and aspirations.
In our understanding of this topic was that personality and socioeconomic was one of
the most influential aspect of the student nowadays because it personality can affect of the
student in making decisions particular in choosing a strand in senior high so that instead that
they make a decision that was align of them personally, but because of personality of the
student they compromise the time and effort that they [Link] study if related to our study
it is because that this study find out that personality and socioeconomic status was the factors
that influence the student in choosing a strand. They face so much struggle of that specific
strand, they can experience a very stressed because of the decision that they made just
Conceptual Framework
This conceptual framework explains the factors influencing Grade 11-12 students at
Kapatagan National High School in choosing the ABM (Accountancy, Business, and
Management) strand. It highlights the key influences on students' decisions and their possible
outcomes.
confidence in their skills play a big role in choosing the ABM strand.
stability affect students' decisions. Some students choose ABM because their families
Peer & Social Influence – Friends, classmates, and the popularity of ABM among
to business-related activities, can help students understand what ABM offers and
Career Opportunities – The potential for job security, financial stability, and
The choice to enroll in the ABM strand is shaped by the combined influence of
Better Academic Performance – Students who choose ABM based on their interests
Informed Career Choices – Choosing the right strand helps students align their
Higher Satisfaction & Motivation – Students feel more motivated when they are in
METHODOLOGY
Research Locale
This study will be conducted at Kapatagan National High School, a public secondary
school located in the municipality of Kapatagan, Lanao del Norte, Mindanao, Philippines.
The school serves as a key educational institution for students from both urban and rural
backgrounds, with many coming from farming families or small business households. Given
its diverse student population of around 3k+ and unique educational setting, it provides an
ideal environment for examining the factors influencing students' academic choices.
As this research, “Factors Affecting Grade 11-12 Student Inchoosing Abm Strand In
selecting their academic strands, Kapatagan National High School was selected due to its
varied senior high school program offerings, including the Accountancy, Business, and
Management (ABM) strand. The study will specifically analyze the key influences on strand
selection, such as personal interest, career opportunities, academic performance, and external
By conducting this research in Kapatagan National High School, the study aims to
provide valuable insights into the academic preferences of senior high school students,
helping educators, policymakers, and students themselves make informed decisions regarding
explore the key factors influencing students' choices in selecting the ABM strand at
Kapatagan National High School. By gathering through interviews and observations, this
research aims to capture the genuine thoughts, motivations, and challenges students face in
making this decision. Rather than relying on numerical data, this method focuses on personal
experiences and perspectives, allowing for a deeper understanding of the reasoning behind
their choices. The insights gained from this study will help identify patterns in decision-
making and provide valuable information that can support students in aligning their academic
The participants of this study are ABM students from Kapatagan National High
School in Kapatagan, Lanao del Norte, aged 16 to 19 years old. The selection process utilized
a purposive sampling method, ensuring that the respondents are currently enrolled in the
ABM strand and actively engaged in their specialized subjects. These students were chosen
because they best represent the population affected by the factors influencing strand
selection. A total of 15 respondents were included in the study, allowing for an in-depth
findings primarily reflect the perspectives of ABM students from this institution, they provide
valuable insights that may be relevant to similar educational settings. Ethical considerations
were strictly followed, ensuring that all participants provided informed consent, and their
Research Instruments
The respondents for this study, "Factors Affecting Grade 11-12 Students in Choosing
the ABM Strand in Kapatagan National High School," will be selected from Grade 11 and 12
ABM students using purposive sampling. This method ensures that participants are chosen
based on specific criteria relevant to the study, such as their enrollment in the ABM strand
and their willingness to share insights about their decision-making process. A total of [insert
varying backgrounds and [Link] gather relevant data for the study, semi-structured
interviews will be used as the primary research instrument. This method allows for an in-
participants to share detailed personal experiences while allowing the researchers to ask
The researchers will begin by seeking approval from their research adviser, Ms.
Darryl Mae Baricuatro, to conduct the study. After securing approval, a formal letter will be
granted, the researchers will coordinate with the selected respondents, explain the purpose
and objectives of the study, and obtain their informed consent before data collection. The
the respondents. The survey will be distributed in person to ensure a high response rate and
allow researchers to clarify any uncertainties regarding the questions. Respondents will be
given sufficient time to complete the questionnaire, ensuring thoughtful and accurate
responses.
Once all responses have been gathered, the researchers will systematically organize
and analyze the data. The quantitative data from closed-ended questions will be processed
using statistical methods to identify trends and patterns, while responses from open-ended
The findings will then be reviewed to draw meaningful conclusions about the factors
The researchers will ensure that all ethical guidelines are followed throughout the
study. Before data collection, participants will be fully informed about the purpose,
procedures, and potential outcomes of the research. They will be given the choice to
participate voluntarily, and informed consent will be obtained from all respondents before
Participation in the study will be completely voluntary, and students will have the
right to withdraw at any time without providing a reason or facing any consequences.
Confidentiality and anonymity will be strictly maintained, with all collected data being used
solely for academic purposes. The researchers will ensure that no personal or sensitive
information is disclosed, and responses will be handled with utmost care and privacy.
The study will not cause any harm, whether physical or psychological, to the
participants. The data collected will be securely stored and accessible only to the researchers
and adviser. This research aims to understand the factors influencing students' decisions in
choosing the ABM strand while upholding ethical research practices to protect the rights and
specialized subjects: A case study of Tacurong National High School. Journal of Senior High
Department of Education. (2021). Senior high school career guidance manual. Department of
Education. [Link]
Magdadaro, L. (2020). Passion versus practicality: The dilemma in senior high school strand
Malaguial, R. (2023). Factors influencing senior high school students' strand selection: A
Santos, P. (2019). Financial and employment prospects in SHS strand selection: A study of
Bulacan State University Laboratory High School graduates. Bulacan State University Press.
Walean, C. (2018). Key factors influencing senior high school strand selection: A mixed-
Local Literature:
academic track among senior high schoolers. International Journal of Academic Research in
Nazareno, A., Lopez-Relente, M. J. F., Gestiada, G. A., Martinez, M. P., De Lara, M. L. D.,
& Roxas-Villanueva, R. M. (2021). Factors associated with career track choice of senior high
Foreign Literature:
Malaguial, P. A., Gacoscos, G., Martinez, E., Abusama, H., & Valdez, A. (2023). Senior
High School Strands: Factors Affecting the Students’ Preference. ASEAN Journal of
Merriam, S. B., & Tisdell, E. J. (2016). Qualitative research: A guide to design and
SAGE Publications.
University of the Philippines Statistical Center Research Foundation, Inc. (2020). Survey
Appendices
Apendix A
I hope this letter finds you well. I am writing to request your permission to conduct a
survey among the Grade 11 and Grade 12 students of Kapatagan National High School as
part of my research study titled “Factors Affecting Grade 11 and Grade 12 Students in
The primary objective of this study is to identify and analyze the various factors that
influence students’ decisions when selecting the Accountancy, Business, and Management
(ABM) strand. By understanding these factors, the study aims to provide valuable insights
that could assist both students and educational institutions in better supporting students'
Sincerely,
Researcher
PR-1 Adviser
Apendix B
I hope this letter finds you well. we, the researchers, are writing to request your
permission to conduct a study with the approved study entitled “Factors Affecting Grade 11
and Grade 12 Students in Choosing the Accountancy Business and Management Strand" for
with this study, we can help better aim for an influential habit among the students.
Identify and analyze where they lack and even develop methods and techniques to motivate
Sincerely,
Researcher
PR-1 Adviser
CURRICULUM VITAE
Personal Profile
Strand:ABM
Sex: Female
Age:16
Birth date:07-14-2008
Religion: Catholic
Dialect: Filipino
Educational Background
Elementary:KECS
Secondary:KNHS
Family Background
Personal Profile
Strand:ABM
Sex: Female
Age:17
Dialect: Filipino
Educational Background
Elementary:SMPIS
Secondary:KNHS
Family Background
Personal Profile
Strand: ABM
sex: Female
Age:16
Birth date:10-20-2008
Religion: Catholic
Dialect: Filipino
Educational Background
Elementary:DSND
Second KNHS
Family Background
Personal Profile
Sex: Male
Age: 17
Dialect: Cebuano
Educational Background
Family Background
Personal Profile
Strand: ABM
sex: Male
Age:16
Birth date:08-05-2008
Religion: Catholic
Dialect: Filipino
Educational Background
Elementary:CIS
Second:CIS
Family Background
Personal Profile
Sex: Male
Age: 16
Dialect: Cebuano
Educational Background
Family Background