1.
Define the industries and industry sectors/categories/segments
- Industries: Food processing and Manufacturing
Canned
Food Fruits &
production
Frozen
Snack Products
Jarred
Prepared Foods
FOOD Private
SECTOR Food service
and retail
channels Branded
Foodservice/Industrial
Export & Government
programs
Cans & Ends
Other categories
Seed operations
Trucking / Aircraft
- Seneca có bán theo kênh Food service and retail channels nhưng thuộc quản lý
phân phối, không phải manufacturing
- Seneca Foods primarily functions within the food manufacturing sector closely
linked to agriculture, focusing on the canning of vegetables and processing for
distribution to retailers, foodservice companies, and government agencies.
2. Select One Industry That Contributes Most Revenue/Profit in the U.S./North
America-
The canned vegetables sector serves as Seneca Foods' primary revenue and
profit driver in North America, demonstrating clear market dominance across multiple
financial numbers. This sector encompasses a diverse range of products including
green beans, corn, peas, and carrots, which are distributed through various channels
including sales under private labels and house brands such as Libby's, and supplied to
retailers, institutional buyers, and government programs.
Canned vegetables contribute to most of Seneca's total revenue, representing
83.25% of total company revenue in fiscal year 2025, generating $1,314,315,000 out
of $1,578,887,000 in total revenue. This dominance has remained consistently strong,
maintaining approximately 83% of total revenue across the three-year period from
2023 to 2025, indicating stable market leadership rather than temporary fluctuation.
The sector shows strong growth performance, with canned vegetables revenue
increasing from $1,204,823,000 in fiscal 2024 to $1,314,315,000 in fiscal 2025,
representing a 9.1% growth rate that significantly outpaced the company's other
product categories.
3. Obtain insights into the selected industry (canned vegetables)
- Market characteristics:
+ a stable and mature market (always above 83% of the total revenue
from 2023)
+ high volume, low margin: FY 2023 → FY 2024: Net sales dropped
from $1,253M to $1,205M, primarily due to lower unit volumes, but
is partly offset by increased selling prices and improved product mix.
This reflects:
Slowing consumption market (due to inflation, consumers cutting back)
Seneca is heavily dependent on sales volume
However, they can still adjust selling prices to compensate
+ Seasonal production with year-round sales:
● canned vegetable production aligns with seasonal harvests
● peak activity in Q2–Q3 (summer crop availability+holiday demand)
● bean, corn, and pea harvests peak in mid-summer and fall, resulting
in peak inventories during those quarters → need to maintain stable
inventories and logistics for year-round sales
+ Private labels dominate (Seneca is a key player in private-label supply):
● “private label products to retailers” are the main products, including
supermarkets, mass merchandisers, club stores, dollar stores…
- Trends:
+ Rising demand for organic and non-GMO options
● In addition to adapt with the rising trend of buying organic and non-GMO
vegetables, Seneca developed a brand named Green Valley, which specializes
in providing high quality organic non-GMO products
ref: [Link]
+ Greater retailer focus on supply chain reliability
+ Competition from fresh/frozen alternatives
● Fresh and perishable food businesses are improving their delivery systems →
This has influenced consumer behavior, leading to a shift away from
packaged products like canned vegetables and fruits.
● In the 2025 annual report, Seneca reported that this trend is impacting
purchasing patterns, reducing demand for its packaged goods.
● As demand for canned and jarred products declines, supermarkets are
devoting less shelf space to these categories. → This reduction limits product
exposure and affects overall sales performance.
● In fiscal year 2025, frozen vegetables made up 8% of Seneca’s total food
packaging net sales, while canned vegetables represented 83% → Canned
vegetables remain the largest segment, but frozen vegetables are a growing
category and part of the competitive pressure.
+
