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Exploring SWOT Analyis - Marylin Helms

The document is a review article published in the Journal of Strategy and Management that explores the current state of SWOT analysis in academic research over the past decade. It has garnered significant attention, with over 1,159 citations and 49,440 reads. The authors include Marilyn M. Helms, affiliated with Dalton State College.

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46 views39 pages

Exploring SWOT Analyis - Marylin Helms

The document is a review article published in the Journal of Strategy and Management that explores the current state of SWOT analysis in academic research over the past decade. It has garnered significant attention, with over 1,159 citations and 49,440 reads. The authors include Marilyn M. Helms, affiliated with Dalton State College.

Uploaded by

iml
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

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Exploring SWOT analysis – where are we now? : A review of academic research


from the last decade

Article in Journal of Strategy and Management · August 2010


DOI: 10.1108/17554251011064837

CITATIONS READS

1,159 49,440

2 authors, including:

Marilyn M. Helms
Dalton State College
242 PUBLICATIONS 9,154 CITATIONS

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