Pet Supplies 2023
Industry Trend Report
01 Consumer Industry Trend
02 Pet Supplies Industry Trend and Data
03 New Scenarios of Pet Supplies Categories
Overview of Global Pet Supplies
Market
Overview of Global Pet Supplies Market
| Despite the pandemic, the "pet economy" remains robust and the global pet industry continues to grow rapidly
• Europe and the US are the major markets in the global pet industry. In 2021, the size of the global pet food and supplies market reached 307.2
billion USD. The market size was expected to reach 332 billion USD in 2022, up by 7.1% YoY.
• The US is the world's largest pet consumer market (40.2%). The APPA announced that the sales revenue of the pet industry reached 123.6 billion USD
in 2021 and hit a record high. This is the second consecutive year that the sales record was broken and the sales revenue was expected to continually
grow in 2022. After the sales revenue of the industry topped 100 billion USD in 2020 for the first time, the APPA held an optimistic outlook,
reckoning the sales revenue would witness fast growth in 2021. The actual sales revenue exceeded the optimistic estimate, up by 19.31% YoY.
Pet market sales revenue in the US in 2020 - 2021 Pet market sales revenue percentage by country in 2020
United States 40.2%
Brazil 5.2%
Germany 4.9%
United Kingdom 4.9%
France 4.5%
* Data source: Statista | APPA
Overview of Global Pet Supplies Market
| The habit of online shopping serves as a key driver for the growth of the global pet market
• Like other retail industries, the pet retail industry is experiencing a shift from offline to online. However, lots of online stores offer offline
retail services that can cover nearly all communities. In this playing ground, "place" in "people-product-place" is a must-have in the pet
retail industry. For example, diverse activities, such as health care, cleanup and daily care, entertainment, lodging, and training, can only
be completed offline. Therefore, the coexistence of online and offline services will be a long-term trend in this industry.
• The penetration rate of online retail keeps increasing. In 2021, the penetration rate of e-commerce in the global pet market reached
21.8%, with a CAGR of up to 20.7%.
• The pet market in Southeast Asia witnessed rapid growth, with a YoY growth rate much higher than those of Europe and the US.
Retail market size and penetration rate of e-commerce in the global pet market in 2017 - 2021 Global top pet markets by YoY growth in 2021
* The pet market in this slide covers only pet food and supplies (such as nutriment and cat litter). Data source: Euromonitor | Meet Intelligence
Overview of Global Pet Market
| Despite the pandemic, "pet economy" continues to grow due to the healing power of pets. The pet market in multiple
countries booms because purchasing and keeping pets becomes an important way for many people to relax and establish
emotional bonds.
Despite the impact of the pandemic, the number of pets purchased or adopted by US households did not decrease and instead significantly
increased. Animal shelters across the US encountered an adoption boom this year. The number of adopted animals in each region has broken
records time and again.
The number was expected to continually grow for the rest of 2022, although the growth rate may slow down due to instability factors
such as looser pandemic control, inflation, supply chain issues, and global relationships.
Increase in the number of dogs and cats in foster care Impact of the pandemic on the adoption rate of dogs
during the pandemic in the US in 2020 and cats in the US in 2020
YoY change in dogs and cats in foster care due to the epidemic in the US YoY change in dogs and cats adopted due to the epidemic in the US in
in 2020 2020
14% 13% 0%
Year-over-year change
Year-over-year change
12% -5%
10% -10%
8% 7% -15%
6% -20%
4% -25% -21%
2% -30%
0% -35% -32%
Dogs Cats Dogs Cats
* Data source: Statista | APPA
Overview of Global Pet Market
| In the US market, dogs and cats are the most popular pets, leaving other pets far behind. The growth rate for the
number of dogs and that for cats generally remain stable at about 4% to 5% while the growth rate for cats is higher. The
penetration rate of small-sized dogs increases.
Number of households in millions
68.0
45.0
11.5
8.5
6.2 5.8
2.1 1.8
Dog Cat Freshwater fish Bird Small animal Reptile Horse Saltwater fish
* Data source: Number of pet owning households by type in the US in 2021 from Statista
Strategies for Pet Supplies Categories
on Alibaba.com
Strategies for Pet Supplies Categories in 2023
Pet Industry Performance in 2022 Industry Trend in 2023
Tech Pet Owner: Smart Pet Cats Prevail: More Cats than Health Food: New
Steady growth in export from January to December Supplies Dogs Opportunities for Pet Food
The pet market in Europe and the US has reached In 2021, the number of pet cats in China
Drivers of growth: the US | Australia | Germany a mature stage of development. The percentage Pet health food gains increasing attention from
exceeded that of pet dogs for the first time.
of non-food products in the consumer market pet owners, becoming one of the fastest
This trend is also obviously seen in Europe and
has increased year by year (over 24% in 2022). As growing categories. Some products in this
the US. The growth rate for pet cats is much
the owner-pet relationship becomes closer, the category can brighten fur and improve skin,
higher than that for pet dogs. Therefore, the
expense of keeping pets significantly rises and such as lecithin, vitamin, and deep sea fish oil.
demand for cat supplies, such as cat trees, cat
smart pet supplies become a new option for pet litter, and cat litter boxes, rises obviously.
owners.
Core Categories Low-cost
Core Scenarios
Product Overseas Trendy
Sourcing Stock Products
Best sellers Trending products
Sets for travel Cat litter Cat tree Smart pet feeder Automatic cat
Robot pet
Business Business Business Business litter box
companion
opportunity opportunity opportunity opportunity growth: Business opportunity Business opportunity
growth: growth: 44% YoY growth: 43% YoY growth: 11% YoY
growth: 39% YoY
29% YoY 291% YoY
Data source: Alibaba.com
Analysis of Pet Supplies on
Alibaba.com
Size of Pet Supplies Leaf Categories on Alibaba.com
Pet cleaning & grooming products return to the top in terms of the traffic amount. As for YoY traffic growth, pet cleaning & grooming products rank the
first, followed by pet food and pet bowls & feeders. Pet collars & leashes, pet training & behavior products, and aquariums & accessories stay at the
bottom of the ranking list. For other leaf categories, the YoY traffic growth rate drops.
| With the traffic size and buyer size in consideration, pet collars & leashes, pet health care & supplements, and pet cleaning & grooming products
outperform the others in the traffic conversion rate, followed by pet apparel & accessories and pet toys. The preceding leaf categories are the most
competitive ones on Alibaba.com.
Traffic distribution for the pet industry Buyer conversion rate of Level 3 pet supplies categories
Pet Carriers & Pet Health Pet Caskets &
Wet Food
Travel Care & Urns Pet Cleaning &
Products Supplements
Pet Training & Treats Grooming
Behavior Dry Food Products
Products
Pet Apparel &
Accessories
Pet Toys
Aquariums &
Accessories
Pet Beds & Pet Collars &
Accessories Leashes
Pet Bowls &
Pet Cages &
Feeders
Houses
* Data source: Alibaba.com
Distribution of Pet Buyers on Alibaba.com
The US, the UK, the Philippines, Australia, and Canada are key countries due to massive business opportunities and high
conversion rates
Number of Conversion rate
business of business
opportunities opportunities
* Data source: Alibaba.com
Analysis of Pet Supplies Categories on Alibaba.com: Pet Cleaning &
Grooming Products
• Trendy products: cat litter, cat litter box, bath brush, and poop bag
• Characteristics: cat litter (bentonite, tofu, and mixed type), poop bag (degradable and fully biodegradable), cat litter box
(new appearance design and smart)
• Top buyer countries: the US, the UK, Canada, Russia, the Philippines, and Colombia (Cat litter is mainly sold to Southeast
Asia, South America, and Russia)
* Data source: Alibaba.com
Analysis of Pet Supplies Categories on Alibaba.com: Pet Collars & Leashes
• Trendy products: collar, leash, and harness single product/set
• Characteristics: light motif customization, design and demo within 3 days, and shipment within 7 days
• Top buyer countries: the US, the UK, Australia, and Canada
* Data source: Alibaba.com
Analysis of Pet Supplies Categories on Alibaba.com: Pet Toys
• Trendy products: fun food ball toy, cat tree, interactive toy, and catnip ball
• Characteristics: safe and non-toxic, fun design, and fashion
• Top buyer countries: the US, the UK, Canada, and Germany
* Data source: Alibaba.com
Analysis of Pet Supplies Categories on Alibaba.com: Pet Cages & Houses
• Trendy products: outdoor dog house, cat villa, and bird cage
• Characteristics: safe material, assembly, and overseas stock
• Top buyer countries: the US, the UK, and Canada
Analysis of Pet Supplies Categories on Alibaba.com: Pet Bowls & Feeders
• Trendy products: portable pet cup, pet bowl, and automatic pet feeder
• Characteristics: smart, multi-function (suitable for owners and pets), and portable
• Top buyer countries: the US, the UK, Canada, and Australia
* Data source: Alibaba.com
Analysis of Pet Supplies Categories on Alibaba.com: Aquariums & Accessories
• Trendy products: aquarium, water filter pump, and underwater landscape decoration
• Top buyer countries: Brazil, the UAE, France, and Russia
* Data source: Alibaba.com
Analysis of Pet Supplies Categories on Alibaba.com: Pet Beds & Accessories
• Characteristics: safe material, comfortable and breathable, and new function design
• Top buyer countries: the US, the UK, Germany, Canada, and Spain
* Data source: Alibaba.com
Analysis of Pet Supplies Categories on Alibaba.com: Pet Carriers & Travel
• Trendy products: fun cat carrier, in-car basket, and small toy bag
• Characteristics: portable, foldable, multifunctional, breathable, transparent, and user-friendly
• Top buyer countries: the US, Mexico, Spain, and the UK
* Data source: Alibaba.com
New Scenarios of Pet Supplies
Categories
New Core Scenarios After Pet Industry Upgrade
Low-cost Product Overseas Stock Trendy Products Independent
Sourcing Local warehouse for Downstream trendy Top Banner
For price-conscious buyers delivery within 5 days products & new arrivals Brand-new independent
who resell the products top banner
