VYAPAR-INFOTECH – Go For Vyapar

Vyapar-infotech:-
Vypar-infotech is an IT (information technology) company and digital marketing
agency that provides digital marketing services to businessmen to grow their
businesses. Example: website design, SEO, SMO, Google Ads, bulk marketing,
etc.And Vypar-Infotech is Google's SME (small to medium enterprises) Partner
Company in India, and Vypar-Infotech has been providing digital marketing
services in the market for 13 years. Vypar-Infotech has three branches. 1. Rohini
Sec-20, 2 Milap Nagar, Uttam Nagar, and 3 Dubai

Process
Domain:-
What is Domain?
A domain is the name or identity of any business or company, through which the
online visibility of that business is shown.
Example: - www.yourcompanyname.com
Types of domain
1) www.yourcompanyname.com
2) Www.yourcompanyname.in
3) www.yourcompanyname.net
Domain providing companies: - Godaddy.com, whois.com etc.
 WEBSITE
What is website?
An online profile of any company or business through which proper information
about that business can be found is called a website.
Types of websites:-
1) Statics website
2) Dynamic Customize website
3) E-commerce website ( Shopping website)

1) Statics website:-
A static website is a website that is designed on only one page, cannot make any
kind of changes, and can add only limited information. It is called a static website.
Static websites are designed in HTML.

2) Dynamic Customize Website:-

Dynamic Customize is a website with unlimited pages and unlimited images. We
can add and maintain as many products and services as we want. Any type of
change in the website can be modified at any time after the website is designed.
It is designed according to the client so that all the total copyrights are reserved
with the client so that the client can manage the website with his own hands in
the future. And the dynamic website is designed according to the PHP language,
and we also have some types of software on the website. It is important to ensure
that the client's website is attractive and easily visible to customers.
Example:-
Call Icon:-With the help of call icon software, any customer can directly call the
businessman's number without dialing the number.
Whatsapp Icon:-With the software of the WhatsApp icon, the customer or
businessman can be directly messaged on Whatsapp without saving the number.
Live Chat Support:-Through live chat support software, the customer gets
information about the businessman's products and services through auto-
generated messages. The customer's doubts are cleared through auto-messages.
Visit hit counter:- Visit Hit Counter software helps count how many customers are
visiting a businessman's website daily.
Language converter: With the help of language converter software, the website
of a business person can be converted to any language.
3) E-Commerce website:-
E-commerce websites can also be used as shopping websites, where customers
can buy products, add them to cart, and make online payments. E-commerce
websites can also be used for B2C businesses. As many products can be added,
and the website can be modified from time to time. An e-commerce website also
has design in PHP language , and it also has five software programs installed. Call
icon, WhatsApp icon, visit hit counter, live chat support, language converter.
E-commerce website examples:-
Flipkart.com, Amazon.com, Myntra.com, etc.

POP (Post of protocol) mail id:-

A pop mail ID is created from the company's domain name. Example:
[email protected] The storage of Pop mail IDs is unlimited, so clients
can mail their customers with the same mail ID for a long time and do business
deals.
Types of Business nature:-
1) Manufacture: A manufacturer is the one who manufactures any kind of product
and makes that product.
2) Supplier: A supplier who is supplying goods to a manufacturer can also be a
supplier.
3) Traders: traders who buy goods from suppliers and sell to wholesalers
4) Wholesaler: a wholesaler who can sell the goods to local shops by trader's
means
5) Retailer: Retailers are the ones who sell the product directly to the customers.
6) Service provider: A service provider is someone who provides some kind of
service to direct customers, for example, online coaching classes, digital
marketing services, or legal services.
Types of Business:-
B2B (business to business): One businessman sells goods to another businessman.
B2C (business to customer): A businessman sells products to direct customers.

SEO (Search Engine Optimization)

What is SEO?
SEO is an activity with the help of which a website is ranked on hot search engines
like Google, Yahoo, and Bing. When any unknown customer searches for a client's
product or services, the client's website is ranked on the top pages and is visible.

Steps of SEO:-
1) Keywords Research:- In the first step, keywords of the client's products and
services are researched to find out which keywords are searched the most
by customers and which keywords are getting the most traffic.

2) On-Page SEO: In on-page SEO, work is done in the inner (HTML) of the
website; its content is optimized, and title tags, meta descriptions, and
headers are added to the website. They appear to be optimized for
targeted keywords.

3) Off-Page SEO: Off-Page SEO is worked on the main search engine in which
backlinks are generated to the website, guest posting is done so that the
keywords start ranking quickly on the search engine, and time to time, the
 website It mainly helps in increasing DA (domain authority) and PA (page
authority).
4) Ranking Report: After completing on-page SEO and off-page SEO, ranking
reports of keywords are taken out so that it can be seen which keyword is
ranking on which page and in which position of the search engine.

SMO (Social media Optimization)

What is SMO (Social media Optimization) ?
SMO (Social Media Optimization) involves working to optimize the online social
media handles of the main client's business or company. This includes creating
profiles on their social media handles and regularly maintaining them to increase
customer engagement on the client's business page.
Steps of SMO:
1) Profile Creation: In the first step of SMO, a professional page is created on
social media platforms (such as Facebook, Instagram, YouTube, and LinkedIn)
using the name of the client's business or company. This page includes all the
necessary business details.
2) Post Designing: After creating profiles on social media handles, posts related to
products and services are designed and uploaded.
3) Optimizing: When uploading posts, proper descriptions are added along with
relevant hashtags related to products and services. This is done to increase likes
and views on the posts. The posts are then shared in various groups to reach
unknown customers.
4) Campaigns: To reach a larger number of customers and enhance visibility, ads
are run on social media handles. This helps the client attract business through
their social media profiles.
 Google Ads
What are Google Ads?
Google Ads, also known as Google Ad Words, is an online advertising platform
developed by Google. Through this platform, clients can reach their target
audience by running advertisements for their businesses. Clients are charged on a
PPC (pay-per-Click) basis, meaning they pay when users click on their ads.
Types of ads:
1) Search Ad: In search ads, client-targeted keywords are optimized to rank on
the first page of Google. This ensures that when a customer searches for the
client's keywords, their profile appears at the top of Google's search results, like
sponsored ads.
2) Display Ad: Display ads, also known as banner ads, involve designing banners
related to the client's products and services. These banners are then run on
websites with high traffic, generating business for the client.
3) Shopping Ad: In shopping ads, when a customer searches for a product on
Google, the client's product and its price are displayed. This allows the customer
to visit the client's website and make a purchase.

Bulk Marketing

What is Bulk Marketing?

Bulk marketing is a marketing approach in which a client shares details of their
products and services with customers on a large scale, all at once, with the aim of
attracting customer inquiries or responses. Examples of bulk marketing methods
include telemarketing and email marketing.
Types of Bulk Marketing:
1) Email Marketing: In email marketing, emails related to a product or service are
composed and sent to customers in bulk. This allows a company's details to be
seen by a large number of customers through email.

2) WhatsApp Bulk Marketing: In WhatsApp bulk marketing, proposals related to

products and services are prepared and sent in bulk to contact numbers on
WhatsApp. Customers can then contact the company after viewing the message.

3) Voice Marketing: In voice marketing, a 30-second voice note related to a

client's products and services is prepared, and it is broadcasted to customers in
bulk via phone calls. This enables customers to listen to information about the
products and services over the phone.

4) SMS Marketing: SMS marketing involves sending bulk messages related to

products and services to customers.

Google my Business Listing Optimization

What is GMB?
GMB stands for Google My Business, which is the local online profile of any
business. It includes the client's address, map location, mobile number, and
information about their products and services. This allows any unknown customer
to visit the client's office. Optimizing GMB makes it appear at the top ranking in
the local area.