GROUP MEMBERS
N01598420 Snehal Shah
N01597506 Clarice Decierdo
N01536063 Glenna Babu John
N01598438 Kathleen Mae Adriaga,
N01599607 Unyhanid Watthanapreechagid
ABOUT US WIKIPEDIA
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SkipTheDishes, was founded in 2012 in Saskatoon, Canada.
SkipTheDishes is an online food delivery service that
connects customers with local restaurants through its
user-friendly website and mobile applications.
‘SKIP’ Capabilities
The platform provides menus browser, places orders,
makes payment real-time order tracking, and various
payment options, including credit/debit cards and
cash on delivery. Recently, SkipTheDishes has included
alcohol delivery in select markets and has piloted 'Skip
Express Lane' for grocery and household item
deliveries. NCRYPTED
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BUSINESS MODEL
Why a Customer Chooses SkipTheDishes
• Convenience and Accessibility - Customers can order food and deliver
it to their homes, time-saving. It has user-friendly tools for placing
orders, including real-time order tracking and flexible delivery
scheduling.
• Diverse Choices - Partnerships with thousands of restaurants.
• Personalized Experience - The app provides tailored recommendations
based on past orders and preferences.
What SkipTheDishes Provides That Others May Not
• Localized Market Focus - Strong understanding of the Canadian market,
local restaurant options, and regional promotions.
• Support for Partner Restaurants - Offers tools for restaurants like order
tracking, customer analytics, and exposure to a larger customer base.
• Flexible Earning for Couriers - let couriers to work on their schedule
SKIPTHEDISHES FOODSERVICE NCRYPTED
AND HOSPITALITY
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https://www.foodserviceandhospitality.com/technology-company-of-the-year-skipthedishes/
Competitive
Competitive Advantage
Environment
The Canadian food • Restaurant Network
Partners with over 16,000 restaurants across Canada. So,
delivery market is customers have access to local favorites and chains.
highly competitive, • Localized Operations
with major players like Doordash, Strong presence in Canada. It offers localized services and
and Uber Eats. promotions that resonate with specific communities.
SkipTheDishes still maintained a • Tech-Innovation
strong presence, reportedly leading The company continuously enhances user experience for
the market in 2021. customers, restaurants, and couriers.
FOODSERVICE https://www.foodserviceandhospitality.com/the-big-three-delivery- https://www.newswire.ca/news-releases/skip-expands-its-delivery-network-to-even-more-cities-bringing-greater- NETWIRE.CA
AND HOSPITALITY
companies-and-their-fight-for-diner-dollars/?utm_source=chatgpt.com convenience-to-more-canadians-across-the-country-888892779.html?utm_source=chatgpt.com
REVENUE MODEL https://finty.com/us/business-
models/skipthedishes/?utm_source=chatgpt.com
FINTY
1Commissions
Charging
restaurants a
2 Delivery Fees
Customers pay
delivery fees
3 Ads Services
Offering paid
options to
percentage based on enhance
fee on each distance and their visibility
order. order value. on the app.
MARKET OPPORTUNITY
Canada’s Online Food Delivery market is projected to
reach a revenue of US$14 bn in 2024. It is expected to
demonstrate an annual growth rate (CAGR 2024-2029)
of 6.33%, resulting in a projected market volume of
US$19.03bn by 2029., indicating a substantial and
growing market opportunity for SkipTheDishes.
https://www.statista.com/outlook/emo/online-food-delivery/canada STATISTA
UNIQUE
Users can monitor their order
FEATURES status from preparation to
OF delivery in real-time. Customers
can communicate with drivers if
there are any issues. Also rate
their experience, providing
feedback to restaurants and the
platform.
Customers can order food anytime,
anywhere using their mobile app or The platform provides details
website. The service caters to late- about restaurants, menus, prices,
night cravings or busy lunch hours. and delivery times in one place.
Customers can order future delivery, Users can compare multiple
adding to the convenience factor. restaurants and their offerings.
FEATURES THAT CAN DO BETTER
1PERSONALISATION
& CUSTOMIZATION
Implement AI suggestions to
help users find new restaurants
2
RICHNESS
The service could incorporate
more multimedia elements to
enhance the user experience.
3
SOCIAL TECHNOLOGY
STD could integrate more social
features, allowing users to share
their favorite restaurants or
that match their tastes and offer Like short video reviews from dishes directly through the app.
personalized promotions and other customers, or virtual
loyalty programs. tours of restaurants.
DIGITAL
MARKETING
leverages digital
channels to reach
and engage its
target audience.
Areas where they could potentially improve
FOLLOWERS
SOCIAL
≈200k followers.
Used to display Used to connect with a
≈ 150k followers.
MEDIA
visually including larger audience, share
food and promotions. info, and engage.
PRESENCE
≈100k followers. ≈ 50k followers.
Used to target
ENGAGEMENT RATE
Used to provide real-
younger populations
time information and
with unique video
customer interaction.
content.
3-5% 1-2%
≈ 25k followers.
Used to promote
corporate social
responsibility
initiatives.
LINKEDIN SECRETSAUCE STATISTA
1% 6-8%
https://ca.linkedin.com/company/skipthedishes
https://www.statista.com/study/76925/restaurant-delivery-skipthedishes-users-in-canada/
https://secretsauce.skipthedishes.com/2023/01/a-helpful-guide-for-restaurant-social-media-marketing/
SOCIAL MEDIA PRESENCE
Content Performing Well Areas for Improvement
• High-quality Food Photography • Increasing the frequency of posts to improve
Posts with enticing photographs of meals visibility and keep the target audience
frequently receive significant interaction. engaged.
• User-generated Content • Incorporating more polls, quizzes, or user
Encouraging customers to share their experiences engagement activities in order to increase
increases brand visibility and builds community. interaction rates.
• Promotional Videos • Working with influencers or local companies
Short videos promoting specials or new menu to help them grow their reach and attract
items go well, particularly on TikTok. new followers.
CURRENT DIGITAL
BUSINESS STRENGTHS
• Seamless Accessibility - 24/7 availability, user-friendly platform
• Ubiquity - Customers can order from anywhere, anytime.
• Real-Time Interactivity - order tracking and communication
• Information Density - Detailed restaurant and menu information
supports informed customer decisions.
• Effective Digital Marketing - Vibrant campaigns and high
engagement on TikTok and IG boost brand visibility.
AREA OF IMPROVEMENT
& GROWTH OPPORTUNITIES
• Implement AI recommendations and customized loyalty
programs to boost retention.
• Add high-quality food visuals and augmented reality to
enhance the ordering experience.
• Ensure consistent social media activity and use interactive
content like polls or quizzes.
• Explore corporate partnerships and subscription models to
diversify revenue and attract new customers.
INFLUENCERMARKETINGHUB
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tiktok-to-instagram/?utm_source=chatgpt.com
THANK YOU
Questions?
