BA 4206 BUSINESS ANALYTICS- QUESTION BANK
UNIT-1
Part-A
1. Define Business Analytics.
2. Why is business analytics important for modern businesses?
3. Differentiate between data analytics and BA.
4. What is the role of business analytics in identifying market trends?
5. Write any 4 benefits of BA.
6. Define data mining.
7. What is data visualization?
8. Define data mining.
9. What do you mean by business intelligence?
10. What is DSS?
11. What is data validation?
12. What do you mean by object storage?
13. Mention the different types of data storage.
14. How does business analytics support decision-making?
15. How can business analytics provide a competitive advantage?
16. What is the importance of real-time analytics for competitive advantage?
Part-B
1. Discuss the challenges faced by an organization while using analytics.
2. How do statistical methods enhance business intelligence reporting?
3. How does organization integrate the disciples of business intelligence, statistics and
modeling using BA?
4. How does BA support the organization in improving their competitive advantage?
5. What are the different types of data visualization tools?
6. Discuss the various components of Business Analytics.
7. Illustrate the steps involved in Business Analytics process
8. Discuss the various types of data storage with suitable illustration.
9. Explain the different types of business analytics with suitable illustration.
Unit 2
Affiliated to Anna University, Chennai. Accredited with ‘B++’ NAAC
Mary’s Nagar, Trichy – Thanjavur Expressway, Sengipatti – 613402, Thanjavur District.
Email:
[email protected] Ph: +91 4362 221102 – 05
Part-A
1. Dashboard and excel dashboards, add Ons, tools of excel.
2. Who is the data analyst?
3. What do you mean by data base?
4. What are the skills required for BA personnel?
5. What is data quality?
6. What are the different types of data?
7. What do mean by data piracy?
8. What do you mean by DBMS?
9. Mention any 4 data manipulation language tools.
10. Differentiate between data mart and data ware house.
11. What is OLAP?
12. What do you mean by text mining and web mining?
13. What is the Software used in analytics?
14. What is data governance?
15. What do you mean by ‘goodness of fit’?
16. Differentiate between data mart and data warehousing.
17. What do you mean by spread sheet technologies?
Part-B
1. Explain the organizational structure of an organization involving BA?
2. Discuss the components of information policy, how organizations can manage an
effective information policy?
3. Explain the internal sources of data for practicing BA?
4. What are the various issues related to data quality?
5. Discuss IT infrastructure that is required for BA organization
6. Discuss pros and cons of centralized BA organization structure.
7. Discuss the pros and cons of outsourcing BA.
8. Evaluate the relationship of BA process and organization decision-making process.
9. Critically evaluate the benefits of centralized business organization structure.
10. Analyze the different types of data security.
11. Analyze the business analytics skills and competency requirements for a business analyst.
UNIT 3
Part-A
Affiliated to Anna University, Chennai. Accredited with ‘B++’ NAAC
Mary’s Nagar, Trichy – Thanjavur Expressway, Sengipatti – 613402, Thanjavur District.
Email:
[email protected] Ph: +91 4362 221102 – 05
1. What is descriptive analysis?
2. What are the types of data?
3. What do you mean by histogram?
4. What is pivot table?
5. What do you mean by percentile and quartile?
6. What do you mean by cross tabulation?
7. Define coefficient of variation.
8. What is probability distribution?
9. What is level of significance?
10. What is confidence interval?
11. Name any 4 parametric tests.
12. Name any 4 non-parametric tests.
13. What do you mean by range?
14. What is dashboard?
15. What is ‘degrees for freedom’?
Part-B
1. What is frequency distribution?
2. How would you calculate relative frequency?
3. What are the excel functions that you can use for finding out percentile and quartile?
4. What is the descriptive statistical measure?
5. Differentiate between population and sample.
6. Explain the common measures dispersion in statistics.
7. What are the different types of sampling techniques?
8. What is correlation? how will you interpret results of correlation?
9. Explain the types of probability distribution?
Unit-4
Part-A
1. What do you mean by predictive analytics?
2. What is data driven model?
3. List any 4 data mining procedure for predictive analytics.
4. What do you mean by predictive model?
5. What is logistic regression?
6. Differentiate between linear and multiple regression.
Affiliated to Anna University, Chennai. Accredited with ‘B++’ NAAC
Mary’s Nagar, Trichy – Thanjavur Expressway, Sengipatti – 613402, Thanjavur District.
Email:
[email protected] Ph: +91 4362 221102 – 05
7. What is partial regression coefficient?
8. What is least square regression?
9. What is seasonality index?
10. What is an econometric model?
11. What is time series analysis?
12. What do you mean by discriminant analysis?
13. What is clustering model?
14. What is classification model?
15. What is cause and effect modelling?
16. What is association?
17. What are the different types of clustering?
18. What is association rule mining?
19. When is market basket analysis used?
20. When is sentimental analysis used?
Part-B
1. What is multiple linear regression model?
2. How are ANOVA results in multiple linear regression used to test hypothesis for individual
regression coefficients?
3. Describe how to use multiple linear regression for casual forecasting.
4. Discuss the various types of forecasting methods.
5. List down the different type of forecasting errors? Explain with suitable example.
6. Explain the Holt-Winters multiplicative seasonality model with trend.
7. Explain the K-NN algorithm of classification with suitable illustration.
8. Explain the algorithm followed in cluster analysis?
9. Discuss the various types of predictive analytics.
10. Discuss the advantages and disadvantages of predictive analytics.
Unit-5
Part-A
1. When do you use what if analysis?
2. What are prescriptive analytics?
3. Differentiate between linear and nonlinear optimization.
Affiliated to Anna University, Chennai. Accredited with ‘B++’ NAAC
Mary’s Nagar, Trichy – Thanjavur Expressway, Sengipatti – 613402, Thanjavur District.
Email:
[email protected] Ph: +91 4362 221102 – 05
4. What is prescriptive modelling?
5. Name two key differences between predictive and prescriptive analytics.
6. What is a prescriptive model?
7. Give an example of a business problem that can be addressed using prescriptive modeling.
8. What role does data play in prescriptive modeling?
9. Give two examples of a key performance indicator (KPI) that can be improved through
prescriptive analytics.
10. Why might a business prefer non-linear optimization over linear optimization?
Part-B
1. Summarize the key features of prescriptive spreadsheet models
2. Explain the evolution of prescriptive analytics and how it differs from descriptive and
predictive analytics. Discuss its importance in modern business decision-making.
3. Describe the process of prescriptive modeling and its application in solving complex
business problems.
4. Explain non-linear optimization and its significance in prescriptive analytics. How does it
differ from linear optimization?
5. Discuss various methods and algorithms used in non-linear optimization. Provide examples
of business scenarios where non-linear optimization is applied.
6. Discuss the challenges businesses face when implementing prescriptive analytics solutions
and suggest strategies to overcome these challenges.
7. Evaluate the future trends in prescriptive analytics. How might advances in technology
further enhance the capabilities of prescriptive analytics in the next decade?
Affiliated to Anna University, Chennai. Accredited with ‘B++’ NAAC
Mary’s Nagar, Trichy – Thanjavur Expressway, Sengipatti – 613402, Thanjavur District.
Email:
[email protected] Ph: +91 4362 221102 – 05
