I.
INTRODUCTION
JayMotobolts is a proudly homegrown business that specializes in selling motorcycle parts,
particularly motor bolts with various designs. Founded in 2019 by Mr. Arjay Santos in Baliwag,
Bulacan, the business began as a small online venture but has grown steadily through hard work,
partnership, and a strong commitment to customer satisfaction. As motorcycle usage continues to
rise in the Philippines, the demand for reliable and affordable motor parts has also increased.
JayMotobolts has seized this opportunity by offering competitively priced, good-quality products
through both physical and online platforms.
Despite being a small enterprise with only four employees, JayMotobolts has built a solid
reputation for fast service, well-packaged items, and reliable transactions. With a physical store
located at the owners' residence and an online presence on Facebook Marketplace, Shopee,
Lazada, and TikTok Shop, the business has reached a wider customer base nationwide. However,
as the business continues to grow, it also faces operational challenges that affect efficiency and
customer experience.
This paper will provide an overview of the business operations, assess its strengths and
weaknesses through a SWOT analysis, identify the main problems it currently faces, and offer
strategic recommendations using Total Quality Management (TQM) principles. The goal is to
help JayMotobolts improve its processes, enhance customer satisfaction, and prepare for
sustainable long-term growth.
II. BACKGROUND OF THE BUSINESS
JayMotobolts is a motorcycle parts business that
was founded in 2019 by Mr. Arjay Santos. The
name “JayMotobolts” came from his nickname
“Jay” and their main product motor bolts. The
business began in a small apartment in Sto.
Cristo, Baliwag, Bulacan, where Mr. Santos
started selling a few motorcycle parts through
Facebook Marketplace. With hard work and patience, he slowly built a customer base online.
Soon after, his girlfriend, Ms. Mary Ann Samson, decided to leave her job as a manager to fully
support and join him in running the business. She became his partner not only in life but also in
managing and growing JayMotobolts. Ms. Samson now helps in packing orders, handling online
customers, and assisting with sales. Her decision to focus on the business added great value,
helping it grow faster and operate more smoothly.
As the business earned more profit, the couple was able to purchase a house in Sabang, Baliwag,
Bulacan. They converted the house into both their home and a motorcycle parts shop. This gave
them the opportunity to welcome walk-in customers while continuing to fulfill online orders.
Today, JayMotobolts sells not only on Facebook Marketplace but also on major online platforms
such as Shopee, Lazada, and TikTok Shop. This expansion allowed them to reach a wider market
and serve customers from different parts of the country.
The business specializes in motor bolts but has also expanded to offer more motorcycle parts to
meet customer needs. JayMotobolts is now known for offering some of the most affordable
prices in the market, while still providing good quality products.
From a small home-based store to a growing business with both physical and online presence,
JayMotobolts is proof that with dedication, partnership, and the right use of technology, a simple
idea can grow into a successful business.
III. SWOT ANALYSIS
Strengths:
● Affordable and quality motorcycle parts
● Strong online presence on major platforms (Shopee, Lazada, TikTok Shop, Facebook
Marketplace)
● Loyal customer base
● Personalized customer service
● Efficient, organized staff with good product knowledge
● Careful and secure packaging of orders
Weaknesses:
● Limited physical space for inventory storage
● No formal accounting system; difficulty in complying with BIR/tax requirements
● Manual inventory management may lead to inefficiencies
● Only four employees managing both in-store and online operations
Opportunities:
● High number of motorcycle users in the Philippines ensures continued market demand
● Expansion to additional branches or warehouses
● Adoption of inventory software and basic digital accounting tools
● Partnering with more reliable couriers for better delivery service
● Offering exclusive products or bundles to improve brand identity
Threats:
● Customer complaints due to high online pricing caused by platform fees and taxes
● Increasing competition from similar online sellers
● Delivery problems like damaged parcels, return fraud, or delays
● Theft or dishonesty from employees (especially without proper monitoring)
● Products may go out of trend or lose demand over time
IV. PROBLEMS OF THE BUSINESS
● Limited space or facility for storing inventory
● Difficulty in complying with government requirements like BIR due to lack of
accounting knowledge
● Parcels may arrive damaged or be returned in poor condition, with some cases involving
fraudulent substitution of valuable items with counterfeit or worthless ones.
● Negative courier experience can affect customer reviews
● Changing customer preferences, making old stocks harder to sell
● Products may go out of trend or lose demand in the market
V. RECOMMENDATION AND STRATEGY
To help JayMotobolts overcome its current challenges and improve overall business
performance, the following strategies are recommended:
1. Secure Additional Inventory Storage Space
To address space limitations and improve stock management:
Action Plan:
● Rent an affordable and secure warehouse or bodega near the main store.
● Use the new space to store bulk or slow-moving inventory.
● Assign a trusted employee to manage and track off-site inventory using labeled bins and
inventory checklists.
2. Strengthen Bookkeeping and BIR Compliance
To avoid penalties and maintain smooth business operations:
Action Plan:
● Enroll the owner or a staff member in basic accounting or tax seminars (offered by
TESDA, DTI, or online platforms).
● Use simple accounting software (e.g., QuickBooks, Bookipi, or Excel) to track sales,
expenses, and taxes.
● Consider hiring a part-time or freelance bookkeeper to assist with regular BIR
compliance and filing.
3. Enhance Packaging and Delivery Processes
To minimize customer complaints and product damage:
Action Plan:
● Use double-layer bubble wrap, foam, or thick boxes for fragile and high-value items.
● Train staff in proper packaging methods and label parcels clearly with “Fragile” stickers.
● Offer customers courier upgrade options (e.g., LBC, J&T VIP) for sensitive items to
ensure safer delivery.
4. Implement Basic Security Measures
To prevent internal theft and build a culture of accountability:
Action Plan:
● Install CCTV cameras in key areas: cashier, inventory room, and packing station.
● Use simple POS or transaction tracking systems to monitor employee activity.
● Conduct weekly inventory checks to catch discrepancies early and ensure proper stock
rotation.
5. Boost Sales of Outdated or Low-Demand Products
To clear old inventory and improve cash flow:
Action Plan:
● Run clearance promos, bundle deals, or limited-time discounts for older stocks.
● Advertise these promos through Facebook, Shopee, Lazada, and TikTok campaigns.
● Monitor which deals are most effective and repeat successful strategies during slow
seasons.
6. Improve Customer Engagement and Feedback Management
To build long-term trust and increase customer loyalty:
Action Plan:
● Include thank-you cards in packages with QR codes linking to feedback pages.
● Assign a dedicated staff member to manage customer inquiries on Messenger, Viber, or
SMS.
● Use auto-replies to acknowledge messages quickly and follow up with personalized
responses.
7. Stay Updated with Market Trends
To ensure inventory stays relevant and competitive:
Action Plan:
● Monitor best-selling items on Shopee, Lazada, and TikTok Shop weekly.
● Conduct online polls or short surveys to understand customer preferences.
● Avoid overstocking items that are losing popularity and prioritize trending parts or
accessories.
8. Add Staff and Assign Clear Roles
To handle increasing demand and improve workflow:
Action Plan:
● Hire 1–2 additional employees to support online and in-store operations.
● Assign specific roles: inventory handler, order packer, customer service rep, etc.
● Provide proper training for each role and rotate shifts to avoid burnout
