MARKETING CLOUD EMAIL SPECIALIST - EXAM IV

1. Northern Trail Outfitters has hired a new email designer who wants to learn more
about Content Builder.
What are three types of email content that a Content Block can contain? Choose 3

A. Smart Capture
B. Social Content
C. A/B Testing
D. Dynamic
E. Static

2. Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture

contest registrations in a data extension. Corporate has requested a nightly file
with all registrants on this data extension be sent daily from Marketing Cloud to an
external SFTP.
Which automation configuration should be used to achieve this?

A. Triggered Automation > Data Extract Activity > File transfer Activity
B. Scheduled Automation > Data Extract Activity > File transfer Activity
C. Triggered Automation > Query Activity > File Transfer Activity
D. Scheduled Automation > Query Activity > File Transfer Activity

* A Triggered Automation is what we know today as File Drop Starting Source in Marketing Automation.

3. Northern Trail Outfitters (NTO) is currently sending out a single welcome email
when a subscriber joins its myNTO Rewards program. NTO wants to test whether
one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

A. Automation Studio with three separate Welcome automations

B. Journey Builder using a Random Split with three branches
C. Journey Builder using a Decision Split with three branches
D. A series of A/B tests to determine the number of emails

4. Northern Trail Outfitters (NTO) has created a new onboarding series for customers
who have purchased its fitness tracker. Customers were automatically opted in and
received three emails from NTO within one day. The onboarding series includes
personalized recommendations but lacks an easy way to opt out or update
preferences.
In this scenario, what best practice was achieved?

A. Preventing customers from opting out

B. Sending multiple emails in one day
C. Opting customers in automatically
D. Personalized recommendations

5. A marketing manager needs to evaluate two creative versions to determine which

is more effective in increasing sales conversions and if this correlates to the version
that receives the most clicks.
 Which two A/B test options should be used?
Choose 2 answers

A. The system automatically sends the winning version to the remainder audience
B. The test administrator chooses which subscribers to place in each audience
C. The test administrator selects the desired audience test segment sizes
D. The test administrator manually selects the version to send to the remainder

6. A marketer is preparing an email for sending and completing quality assurance

checks. Which testing feature mirrors logic used by spam filters to identify words,
phrases, and patterns that are likely triggers, allowing marketers to make changes
that will improve deliverability?

A. Spam Check
B. Validate
C. Content Detective
D. Send Preview

7. The IT department at Northern Trail Outfitters would like to receive email

notifications once an automation has completed. How should the automation be
configured?

A. Navigate to the Automation's Activity tab and enter a comma delimited list of
IT staff in the Run Completion field
B. Select the IT users from the Notification Settings panel on the Overview page in
Automation Studio
C. Select and configure the Automation Studio Completion report from the
Reports Catalog within the Reports application
D. Add a Send Email Activity to the end of the Automation workflow and configure
it to send to a Subscriber list of IT staff

8. Northern Trail Outfitters has a list of Platinum members containing 50.000

subscribers and a Lifetime Member list containing 20.000 subscribers; 7.000
subscribers in the Lifetime Member list also exist in the Platinum Member list. An
email was deployed to the Platinum members, but the marketing team would now
like to send the same email to the Lifetime Member list. Which feature should be
used when sending the second email to ensure that the 7.000 subscribers that exist
on both lists don't receive the same email twice?

A. Exclusion Script
B. Domain Exclusion List
C. Exclusion List
D. Suppression List

9. Northern Trail Outfitters (NTO) would like to evaluate which email content
customers click most frequently. The email team wants to track click behavior for all
linked hero images using the naming convention "Hero_CTA". What are two
methods to ensure click behavior on these images is tracked with this naming
convention?
Choose 2 answers
 A. Add "Hero_CTA" to the Tracking Alias field for each link
B. Include an alias attribute in each anchor tag and populate it with "Hero_CTA"
C. include "Hero_CTA" in the Link Tooltip field for each link
D. Include "Hero_CTA" in the filename for each Hero image

10. Northern Trail Outfitters (NTO) is implementing the Marketing Cloud and is unsure
whether to use Lists or Data Extensions. Their consultant recommended they use
Data Extensions. Which three considerations did the consultant take into account
when recommending a Data Extension-based model over Lists?
Choose 3 answers

A. NTO will be using Journey Builder

B. NTO is storing product and store data
C. NTO needs flexible data storage
D. NTO has fewer than 250.000 subscribers
E. NTO has fewer than 15 data points

11. Northern Trail Outfitters (NTO) would like to target members who recently received
and opened any promotional email with the subject line "NTO Spring Sale" What
feature should be used to target these members?

A. Email Send Report

B. Engagement Split
C. Query Activity
D. Group Refresh

12. A marketer sends a promotional email to contacts who recently attended a trade
show. The data extensions used for the send contained 3.100 records. The delivery
rate on the send was lower than anticipated. After viewing tracking information,
she determined many email addresses were problematic. Which send tracking
metric provides the bounce description "Address is non-existent at the domain"?

A. Hard Bounce
B. Undeliverable
C. Blocked Bounce
D. Soft Bounce

13. Northern Trail Outfitters (NTO) created several lists of subscribers, and would now
like to send an email to all the females on the list. Which feature allows NTO to
easily target this segment?

A. Filtered Group
B. List Detective
C. Smart Capture
D. Publication List

14. A marketer is building a highly personalized email that is sent daily to one million
subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data
extension to improve sending?
 A. File Triggers
B. Query Activities
C. Data Filters
D. Profile Management

15. Northern Trail Outfitters wants to ensure that its emails are meeting subscriber
expectations and enticing engagement. Which two best practices should NTO
employ when sending an email?
Choose 2 answers

A. Send multiple emails a day to keep the brand top of mind

B. Send generic content to appeal to all audiences
C. Use subscriber data to dynamically populate email content
D. Set cadence expectations up front with subscribers

16. An email marketer has been tasked with increasing open rates on a weekly
newsletter that currently uses a consistent, identifiable subjet line: "NTO Weekly:
Topics of interest this week" Which two best practices should the marketer use to
make the subject line more effective?
Choose 2 answers

A. Include "RE", "FWD:", "etc" to get the reader's attention

B. Keep the subject text between 50 and 100 characters long
C. A/B test the effectiveness of different subjects
D. Include information relevant to the message in the subject line

17. A company has set out to increase their subscriber base. They hired a team of
marketing consultants to develop an acquisition plan backed by data. What are
two effective methods to acquire new subscribers?
Choose 2 answers

A. have customers opt in to email before the can shop online

B. Ask for an email address when a customer makes a purchase in-store
C. Create an in-store SMS campaign that offers a discount for opting in
D. Require customers to provide their email address when calling customer service

18. A small company, with limited resources, has started to use the Marketing Cloud.
They have a single master data extension for all of their subscribers. When a
subscriber opts in to receive communications, they will receive a monthly
newsletter, weekly promotions, and a birthday email. What is the optimal way to
manage unsubscribes by communication type?

A. Create suppression lists for each communication type, and associate the
suppression list on the send definition
B. Create a Boolean field for each communication type in the data extension
and update the Profile Center
C. Create publication lists for each communication type, and associate the
publication list on the send definition
 D. Create separate data extensions for each communication type and
customize the subscription page.

19. When deploying a send to its customers, a marketing team would like to send to
its own team members also. However, the team does not want the team members'
open and click behavior to affect the tracking metrics of the send. Which two steps
must be completed when creating the data extension to address this need?
Choose 2 answers

A. Set the Email Address as the Primary Key

B. Mark the "Is Testable" checkbox
C. Define the Send Relationship by email address
D. Mark the "Is Sendable" checkbox

20. Northern Trail Outfitters (NTO) would like to send shipping email notifications to
members, Shipping fulfillment data is included in a file which is moved at frequent
intervals to a folder on NTO's Enhanced FPT Account.
Which solution can be used to achieve this?

A. Triggered Automation in Automation Studio

B. Import Activity in Email Studio
C. Triggered Email in Email Studio
D. File Drop Event in Journey Builder

21. Which two subscriber audiences can be created by using Measures in a Data Filter?
Choose 2 answers

A. Subscribers within a 30 mile radio of a ZIP code

B. Subscribers who have opened an email in the past 30 days
C. Subscribers who have not clicked in the past three months
D. Subscribers who have submitted spam complaints in the last week

22. An email marketer needs a point-and-click tool to create a segment based on

everyone who lives in five – mile radius of a specific zip code and to see an
accurate count of subscribers in real time.
What solution meets this specification?

A. Audience Builder
B. Data Filters
C. Contact Builder
D. Query Activity

23. Northern Trail Outfitters (NTO) is launching a monthly newsletter of its subscribers
to opt in it. Because it is a new email type, NTO needs to ensure CAN-SPAM
compliance. In which two ways can they avoid emails being blocked or marked as
spam?
Choose 2 answers
 A. Include a "contact us" link in the footer
B. Use a clear "From" Name that is easily recognized
C. Use animated emojis in subject lines to draw the eye
D. Include a physical mailing address of the company

24. A new marketing manager at Northern Trail Outfitters (NTO) has been asked to
evaluate wether to use the HTML or Templates for weekly newsletter sends, which
are created by a marketing coordinator with limited coding ability. While NTO has
HTML developers on staff, their time is not guaranteed on a ongoing basis. Which
two characteristics of Templates would benefit NTO when creating its weekly
newsletter on Content Builder?
Choose 2 answers

A. Emails can be formatted for desktop and mobile without extra coding
B. One template can only be used for one email, maintaining brand standards
C. Templates provide the ability to create email messages using content boxes
D. HTML developers are needed to build templates, but not emails

25. Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box
subscriptions. NTO would like to send out a series of emails to educate and remind
members to purchase the subscription before the trial ends.
What tool is an option for this scenario?

A. Content Builder
B. Send Flow
C. Guided Send
D. Automation Studio

26. Northern Trail Outfitters (NTO) branding guidelines require heavy use of imagery
on its website, apps, emails, ads, etc. What are two ways that NTO can optimize its
email design to honor branding guidelines and ensure subscribers are getting the
best experience possible?
Choose 2 answers

A. Style alt text for when images do not display automatically

B. Make the email completely image based
C. Add background colors that match branding
D. Use custom corporate font to match NTO brand

27. Content Builder was recently enabled in a customer's account after years of using
the Classic Editor. To ensure marketers across the company are taking full
advantage of Content Builder, which two best practices should the customer
follow?
Choose 2 answers

A. Create folders for each type of uploaded content

B. Plan for content to be used cross-channel, eliminating duplicates
C. Import all content up front, rather than piece by piece
 D. Optimize the way content is stored with a naming convention

28. A company has one million subscribers. The company has a Master Data Extension
that contains information about its subscribers, such as Email Address, Physical
Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the
data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A. A triggered automation to execute an import every time a record is updated or

added.
B. A scheduled automation to import a nightly file of updated or changed records
C. A scheduled automation to occur every 15 minutes to ensure the data is current
D. A scheduled automation to import a file containing all of their subscribers

29. A marketing team is using two systems to send emails. The team wants to maintain
unsubscribe information between both of the systems. In order to remain
compliant, they would like to update Marketing Cloud subscription status weekly
based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

A. Import unsubscribes with the appropiate status into All Subscribers

B. Create an automation triggered on unsubcribes from the other system
C. Create a suppresion workflow for the unsubscribed accounts
D. Import unsubscribes into a data extension, then update status with a query

30. Each time Northern Trail Outfitters sends its monthly promotional email, the
volume of support calls spike. The executive team would like the marketing team
to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?

A. Guided Send
B. Triggered Send
C. Send Throtting
D. user-Initiated Send

31. A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its
email subscriber audience. Which three best practices should the marketer keep in
mind while trying to acquire new email subscribers?
Choose 3 answers

A. Set expectations on send frequency and schedule

B. Tell customer why they want to receive NTO emails
C. Automatically opt-in all new customers
D. Ask for detailed demographic information
E. Use explicit opt-in for any new web sign-ups

32. A marketing team wants to create an automation that can take a population,
evaluate its subscriber data, and send a series of emails. The emails received may
vary based on each subscriber's engagement with previous emails in the
automation.
Which tool is best suited for a team with no SQL or support?
 A. Automation Studio
B. Scheduled Email Sends
C. Predictive Email
D. Journey Builder

33. An email marketing team has been tasked with building a new email that pulls in
personalized content based on customer's preferences. The team has decided to
create dynamic rules to accomplish this setup. What are the four elements that are
required for the creation of a dynamic content rule?

A. Customers, Value, Operator, Content

B. Preferences, Value, Operator, Lists
C. Attribute, Value, Operator, Content
D. Lists, Value, Operator, Images

34. A marketer is updating a data extension by manually importing a file using the
Import Wizard. The marketer wants to ensure that only new records are added to
the data extension during the import process. In which two ways should the data
extension an Import Wizard be configured so that the marketer can achieve this?

A. Select the update type "Overwrite"

B. Select the update type "Add and Update"
C. Select the update type "Add Only"
D. Ensure the data extension has a Primary Key

35. While testing an email with dynamic content in Content Builder, proofs of five
content variations need to be received directly in the inbox of a marketer's quality
assurance specialist and the marketing manager. A Data Extension "myTestData"
contains only the variations needed.
Which method should be used to accomplish this task?

A. Enter email addresses to send a test email to in "Recipient", then check the
records to send proofs of from a List or Data Extension
B. Enter email addresses to receive the email in "Recipient" then choose to send
"Based on Subscribers Preview 'myTestData"
C. Create a test Data Extension that contains the five content variations that the
two team members need to validate
D. Enter a Data Extension Name to "Recipient" then choose to send "Based on
Recipient Test Data Extensions

36. Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to
streamline the email creation process. For its monthly email newsletter, NTO
includes content specific to the company's loyalty and non-loyalty members.
What is the most efficient way to build the email?

A. Create a template and lock content in the template

B. Create multiple versions of the email for loyalty and non-loyalty members
C. Create a template- based email using dynamic content
D. Create dynamic content with a Query activity
37. Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel
website. They are concerned about the new initiative's campaign deliberability on
its consumer retail sends. NTO has purchased a second IP address to be used for
the coroporate site's email sending. What feature would the NTO administrator
use to specify which IP address is used for retail vs. Corporate?

A. Delivery Profile
B. Send Definition
C. Sender Profile
D. Send Classification

38. Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its
emails to indicate where clicks occurred, even if the same URL is used multiple
times within a send. A marketing employee has been asked to pull the email
addresses of all customers who clicked on the link associated with Main Banner
Top in NTO's most recent newsletter. Where can the marketer most easily find this
information?

A. Tracking Overview Tab > Clicks

B. Tracking Click Activity Tab > Link view
C. Tracking Job Links Tab > URL ID
D. Tracking Click Activity Tab > Email Overlay View

39. A marketer is about to introduce Content Builder to the entire Northern Trail
Outfitters marketing team. Which three considerations should the marketing team
keep in mind as they begin using Content Builder?
Choose 3 answers

A. Establish a naming convention optimized for search

B. Import duplicate copies of content for different messages or gropus
C. Create a folder structure prior to importing assets
D. Focus on creating and importing content for one primary channel
E. Review permissions and roles for users accessing Content Builder

40. Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new
marketing manager noticed NTO's deliverability continually decreased over the
last year. NTO wants to grow its existing subscriber base and increase its ROI on
email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability?
Choose 3 answers
A. Purge old or inactive email addresses
B. Ensure the spam complaint rate is between 1% and 3%
C. Authenticate email sending to distinguish it from spammers
D. Encourage subscribers to add the company's sending domain to their address
books
E. Purchase lists from companies that guarantee users have opted in

41. Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on
 their mobile devices, while the remaining 50% of subscribers open their emails on
their desktop. The Chief Marketing Officer of NTO would like the emails to render
well on both desktop and mobile devices, but does not want to spend a significant
amount of time developing for each environment.
What is the recommended design approach?

A. Mobile-aware Design
B. Static Design
C. Desktop-centric Design
D. Responsive Design

42. A national public university distributed a newsletter to alumni, students, faculty,

and prospective students. The university's marketing team wants to see the results
of the email campaign. Which two items of information and data about the
performance of an individual send can be exported from the tracking details in
Email Studio?
Choose 2 answers

A. Subscribers who click on a specific link

B. Images showing how the email redered on different devices
C. Number of clicks from mobile devices
D. Performance data on the Overview Tab

43. A marketing team has enabled Approvals in the Classic Editor to prevent sending
of emails that have NOT been reviewed by members of their team. When setting
up a deployment to a test List, the marketer notices the email is NOT available for
selection. In which three send processes should an email have an "Approved"
status prior to send?
Choose 3 answers

A. Send Previews
B. Test Sends
C. A/B Tests
D. Scheduled Sends
E. Triggered Sends

* Salesforce Marketing Cloud doesn’t work with Classid Editor anymore. Please look at Content Builder.

44. A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe
mechanisms are CAN-SPAM compliant and follow industry best practices. Which
two criteria should the marketer incorporate into campaigns to ensure compliance
and align with current best practices?
Choose 2 answers

A. Process every individual's unsubscribe request within 14 business days

B. Ensure opt-out mechanisms are operational for at least 30 days post- send
C. Ask the subscriber to log in to the Preference Center to confirm opt-out
D. Include an unsubscribe link in the header or footer of emails
 45. A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the
sender name and email address based on the sales representative associated with
the account. The data is stored in two separate data extensions. Which two tools
should the marketer use?

A. Personalization Strings
B. Delivery Profiles
C. AMPscript Lookup
D. Sender Profiles

46. Northern Trail Outfitters' marketing team includes the nearest store to customers in
the template of its emails. This data extension only needs to be updated when
store information changes, such as when a new store opens or a store closes.
How can this be achieved in Marketing Cloud?

A. Create a triggered automation to initiate when the store's data extension is

updated via import
B. Create a scheduled automation to import the file on a recurring basis with store
information
C. Create an automation to begin when information changes on a store object
using a workflow rule
D. Create a triggered automation to import the file when placed on the specified
directory on the Enhanced FTP

47. A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters
(NTO). At the bottom of the NTO email, the subscriber sees three links: "Manage
subscriptions", "Profile Center", and "One-Click unsubscribe". The subscriber
clicks "One-click Unsubscribe". Given that NTO is using the default subscription
center, which two options are given when the subscriber clicks the "One-click
Unsubscribe" link?
Choose two:

A. Subscriber can choose which publications to unsubscribe from

B. Subscriber can choose to be removed from the data extension
C. Subscriber can choose to resubscribe to the List used for the send
D. Subscriber can choose to be unsubscribed from all NTO publications.
RESPUESTAS EMAIL SPECIALIST IV

1 - C, D, E
2-B
3-B
4-D
5 - A, C
6-C
7-A
8-C
*9 - A, B
10 - A, B, C
11 - C
12 - A
13 - A
14 - B
15 - C, D
16 - C, D
17 - B, C
18 - C
19 - B, D
20 - A
21 - B, C
22 - A
23 - B, D
24 - A, C
25 - D
26 - A, C
27 - B, D
28 - B
29 - A
30 - C
31 - A, B, E
32 - D
33 - C
34 - C, D
35 - B
36 - C
37 - A
38 - B
39 - A, C; E
40 - A, C, D
41 - A
42 - A, D
43 - C, D, E
44 - B, D
45 - C, D
46 - D
47 - C, D
 REFERENCES

Check "Understand and Create Content Blocks"

https://trailhead.salesforce.com/en/content/learn/modules/email-creation-and-sending/build-e
mails-with-content-builder
1 CDE
Also worth checking "Content Blocks" in course slides.
More info about Content Blocks:
https://help.salesforce.com/articleView?id=mc_ceb_create_content_blocks.htm&type=5

https://help.salesforce.com/articleView?id=mc_as_defining_an_automation.htm&type=5
2 B https://help.salesforce.com/articleView?id=mc_as_data_extension_extract.htm&type=5
Also check course slides "Automating Data Cheat Sheet".

https://help.salesforce.com/articleView?id=mc_bp_welcome_campaigns.htm&type=5
https://help.salesforce.com/articleView?id=mc_jb_split_journey_contacts_at_random.htm&typ
e=5

Journey Builder with random splits is the most efficient match to NTO's need.
3 B
You could use Automation Studio to accomplish this, but it wouldn't be efficient as you would
first need to separate new users into random data extensions to put them into one flow or
another.
The Decision Split is only used whenever we want to segment based on a particular criteria.
Marketing Cloud's A/B testing tool doesn't have this functionality at all.

https://help.salesforce.com/articleView?id=mc_es_email_deliverability_best_practices.htm&ty
pe=5
4 D https://www.salesforce.com/products/marketing-cloud/resources/email-marketing-best-practic
es/?mc=marketingcloud.com/products/email-marketing/email-marketing-best-practices
A, B and C are clearly against best practices.

5 AC https://help.salesforce.com/articleView?id=mc_es_ab_testing.htm&type=5

6 C https://help.salesforce.com/articleView?id=mc_es_content_detective.htm&type=5

https://help.salesforce.com/articleView?id=mc_as_get_automation_studio_notifications.htm&t
7 A
ype=5

8 C https://help.salesforce.com/articleView?id=mc_es_exclusion_list.htm&type=5
 In order to differentiate clicks from a hero image Vs a CTA or text, we need to give our link
images a link alias. We can then use this to aggregate click data in reports or measures.
An anchor tag is used whenever we want to link to a particular text inside the HTML. We can
give this anchor a name so that it's easier to track in reports.
We discard C since the Link Tooltip field contains a descriptive text that appears when a
9 AB
subscriber hovers over the image.
We also discard D since the image filename has nothing to do with click tracking.
https://help.salesforce.com/articleView?id=mc_re_detailed_link_click_tracking.htm&type=5
https://help.salesforce.com/articleView?id=mc_ceb_insert_an_anchor.htm&type=5
https://help.salesforce.com/articleView?id=mc_es_link_tracking.htm&type=5

10 ABC https://help.salesforce.com/articleView?id=mc_es_list_versus_data_extension.htm&type=5

https://trailhead.salesforce.com/en/content/learn/modules/audience-segmentation/learn-about
11 C
-segmentation-tools

12 A https://help.salesforce.com/articleView?id=mc_es_bounce_mail_management.htm&type=5

13 A https://help.salesforce.com/articleView?id=mc_es_filtered_group_create.htm&type=5

14 B https://help.salesforce.com/articleView?id=mc_as_using_the_query_activity.htm&type=5

https://www.salesforce.com/products/marketing-cloud/best-practices/email-marketing-campai
15 CD
gns/

https://www.salesforce.com/products/marketing-cloud/best-practices/email-subject-line-best-p
ractices/
16 CD
https://www.salesforce.com/products/marketing-cloud/best-practices/testing-email-subject-lin
es/

https://trailhead.salesforce.com/en/content/learn/modules/mr-email-marketing-strategies/mr-e
17 BD
ms-acquire-new-subscribers

18 C https://help.salesforce.com/articleView?id=mc_es_publication_lists.htm&type=5

When using a Testable Data Extension and using Test Sends you can easily separete that
behaviour and metrics from actual sends.
19 BD Email Studio > Email > Tracking > Sends; check folder "Test Send Emails"
https://help.salesforce.com/articleView?id=mc_cab_create_a_new_data_extension.htm&type
=5

20 A https://help.salesforce.com/articleView?id=mc_as_triggered_automations.htm&type=5

21 BC https://help.salesforce.com/articleView?id=mc_es_measures.htm&type=5

22 A https://help.salesforce.com/articleView?id=mc_ab_audience_builder.htm&type=5

23 BD https://help.salesforce.com/articleView?id=mc_es_can_spam_requirements.htm&type=5
 https://trailhead.salesforce.com/en/content/learn/modules/email-creation-and-sending/build-e
24 AC
mails-with-content-builder

25 D https://help.salesforce.com/articleView?id=mc_as_automation_studio.htm&type=5

26 AC https://www.salesforce.com/products/marketing-cloud/best-practices/html-email-tips/#

https://help.salesforce.com/articleView?id=mc_ceb_content_builder_best_practices.htm&type
27 BD
=5

28 B https://help.salesforce.com/articleView?id=mc_as_defining_an_automation.htm&type=5

29 A https://help.salesforce.com/articleView?id=mc_es_update_subscriber_status.htm&type=5

30 C https://help.salesforce.com/articleView?id=mc_mp_send_throttling.htm&type=5
https://help.salesforce.com/articleView?id=mc_es_email_deliverability_best_practices.htm&ty
31 ABE
pe=5
Get started with Journey Builder
https://help.salesforce.com/articleView?id=mc_jb_get_started_with_journey_builder.htm&type
=5
32 D Entry Sources
https://help.salesforce.com/articleView?id=mc_jb_entry_sources.htm&type=5
Canvas Activities
https://help.salesforce.com/articleView?id=mc_jb_canvas_activities.htm&type=5

33 C https://help.salesforce.com/articleView?id=mc_ceb_dynamic_content.htm&type=5

34 CD https://help.salesforce.com/articleView?id=mc_es_import_data_extension_classic.htm&type=5
https://help.salesforce.com/articleView?id=mc_es_perform_subscriber_preview_test_send.ht
35 B
m&type=5

36 C https://help.salesforce.com/articleView?id=mc_ceb_dynamic_content.htm&type=5
https://help.salesforce.com/articleView?id=mc_es_delivery_profiles.htm&type=5
37 A Also check:
https://help.salesforce.com/articleView?id=mc_es_send_classifications.htm&type=5

Go to SFMC > Email Studio > Email > Tracking > Sends; Select an email > Click activity tab
38 B > Link view tab, you'll be able to click on "Unique" and see a full list of subscribers that clicked
a specific link.

https://help.salesforce.com/articleView?id=mc_ceb_content_builder_best_practices.htm&type
39 ACE
=5
https://help.salesforce.com/articleView?id=mc_es_email_deliverability_best_practices.htm&ty
40 ACD
pe=5
https://trailhead.salesforce.com/content/learn/modules/personalized-email-marketing/design-y
41 A
our-emails

https://help.salesforce.com/articleView?id=mc_es_tracking_workspace.htm&type=5
42 AD https://help.salesforce.com/articleView?id=mc_es_click_act_tab.htm&type=5
https://help.salesforce.com/articleView?id=mc_es_track_overview_tab.htm&type=5
 Check course slides "Implication of Approval Status"
Approvals prevents unapproved emails from being sent or scheduled - it doesn't include
43 CDE test/preview sends
https://help.salesforce.com/articleView?id=mc_ceb_approvals_considerations.htm&type=5
https://help.salesforce.com/articleView?id=mc_ceb_get_started_with_approvals.htm&type=5

44 BD https://help.salesforce.com/articleView?id=mc_es_can_spam_requirements.htm&type=5

https://help.salesforce.com/articleView?id=mc_mdc_dynamically_populate_from_name_and_f
45 CD
rom_email_address_in_mscrm.htm&type=5
https://help.salesforce.com/articleView?id=mc_as_define_a_triggered_automation.htm&type=
46 D
5

47 CD https://help.salesforce.com/articleView?id=mc_es_how_a_subscriber_opts_out.htm&type=5