CLEANING SERVICES
MARKET ANALYSIS
Table of Contents
Market Analysis................................................................................................................................................ 3
Market Segmentation ..................................................................................................................................... 4
Market Driver .................................................................................................................................................... 5
Market Trends ................................................................................................................................................... 6
Key Market Insights .................................................................................................................................... 6
Pricing Packages .............................................................................................................................................. 7
Standard Cleaning Cost ............................................................................................................................ 7
Deep Cleaning House Cost ...................................................................................................................... 7
Move-Out Cleaning Cost .......................................................................................................................... 8
Construction Cleanup Cost ...................................................................................................................... 8
Event Cleaning Cost ................................................................................................................................... 8
Specialty Services Cost ............................................................................................................................. 9
Location Wise Rate .................................................................................................................................. 10
Consumer Behavior Analysis ..................................................................................................................... 11
Market Demographics.............................................................................................................................. 11
Consumer Behavior and Preferences .................................................................................................. 12
Competitors Analysis ................................................................................................................................... 13
MaidPro Alexandria .................................................................................................................................. 13
Homeaglow................................................................................................................................................. 13
The Cleaning Authority ........................................................................................................................... 14
Molly Maid ................................................................................................................................................... 14
Market Analysis
The global cleaning services market size was valued at USD 375.32 billion in 2022
and is projected to grow from USD 398.67 billion in 2023 to USD 633.18 billion by
2030, exhibiting a CAGR of 6.83% during the forecast period. North America
dominated the cleaning services market with a market share of 37.91% in 2022.
Cleaning services are the most essential part of the residential and commercial
sectors as they aim to remove impurities, dirt, infectious agents, and other unwanted
materials in homes, industries, office buildings, hospitals, factories, retail stores, and
others. Furthermore, these services help clean and sanitize residential and
commercial spaces, reducing the risk of infection and illness and promoting a healthy
work environment. The companies provide a diversified range of services to meet the
various needs of all types and sizes of businesses.
The U.S. cleaning service market is projected to reach a size of approximately $79.89
billion in 2024 and is expected to grow at a compound annual growth rate (CAGR)
of 2.8%, reaching $94.15 billion by 2030. This market encompasses various
segments, including residential, commercial, and specialty cleaning services, with
commercial janitorial services making up a significant share (around 89.1% in 2023).
Residential cleaning services, although smaller, are also growing, driven by
increasing demand for deep-cleaning services in urban households.
Market Segmentation
The commercial and residential cleaning services market in the US is witnessing
significant growth, driven by the increasing popularity of green cleaning practices and
the rising demand for bonded and insured service providers. The trend toward
multifamily dwellings and the increasing number of strategic alliances are also
contributing to market growth. The effectiveness and quality of cleaning services are
crucial factors for customers, with dependability and adherence to industry standards
being key considerations. Property damage is a significant challenge, and companies
must prioritize training their employees to prevent mishaps. Labor wage fluctuations
can impact the pricing strategy of cleaning service providers, necessitating
continuous cost analysis and efficiency improvement.
Commercial cleaning services accounted for a share of 89.1% in 2023. The industry
is primarily driven by huge corporate offices in cities such as Dallas, San Francisco,
Charlotte, Seattle, Houston, Washington DC, and New York City. In addition,
commercial users such as excellent multi-specialty hospitals, media houses,
government buildings, luxury hotels, aesthetically attractive restaurants, renowned
universities, international and domestic banks, aviation bases and giant shopping
centers contribute to the growing response for this market.
The residential cleaning services market is expected to grow at a CAGR of 3.5% from
2024 to 2030. The residential users of janitorial services in the U.S. are mainly from
urban areas. According to Onedesk, Inc. data, over 10% of all American households
paid a professional cleaning service to keep their residences clean in 2022. Residents
are increasingly opting for deep-cleaning services, including polishing windows,
shampooing sofas, and deep-cleaning washrooms, to spruce up their homes.
In terms of type, floor care dominated the cleaning services market with a share of
over 31%. Floors are one of the most used surfaces in any building and house, and
they require frequent cleaning and maintenance to maintain their appearance and
safety. As a result, the demand for floor care services is consistently high.
Additionally, this type of service is essential in the commercial industry to promote
health and safety, maintain a positive image and reputation, comply with regulations,
reduce costs, and improve indoor air quality.
The carpet & upholstery segment is anticipated to register a CAGR of 8.2% in the
forecast period. There is a growing demand for this cleaning service as consumers
become more aware of the health and hygiene benefits of maintaining clean living
spaces. Additionally, the commercial market for carpet and upholstery cleaning is
also expanding, as businesses seek to create a clean and comfortable environment
for their employees and customers. This is particularly prevalent for industries such
as healthcare and hospitality, where cleanliness is a top priority.
Market Driver
The rising popularity of multifamily dwellings in US is the key driver of the market.
The Commercial and Residential Cleaning Services Market in the US has witnessed
significant growth due to the increasing demand for hygiene and health in both
residential and commercial sectors. With the rise of multifamily living in the US,
cleaning processes have become a crucial aspect of property management.
Multifamily housing units, which are more economical and easier to construct than
single-family units, have led to an increase in the availability and volume of housing
units in urban and suburban areas. This trend is particularly noticeable in densely
populated residential areas that are closer to social hubs and places of employment.
In the US, the multifamily unit residential sector has experienced exceptional growth,
particularly among younger Millennials. Cleaning duties in residential properties
involve various techniques and methods, including general cleaning, specialized
cleaning, and deep cleaning. Commercial cleaning services employ similar cleaning
methods and techniques, such as pressure washing, carpet cleaning, window
cleaning, and floor maintenance. Overall, the importance of maintaining cleanliness
and hygiene in both residential and commercial settings continue to drive the growth
of the cleaning services market in the US.
Market Trends
An increasing number of strategic alliances is the upcoming trend in the market.
The commercial and residential cleaning services market in the US is marked by
intense competition, driven by a large number of local and international players. To
distinguish themselves and maintain market dominance, companies are adopting
innovative strategies. Partnerships are a popular approach, enabling businesses to
expand their service offerings and reach new customer bases. For instance, on March
4, 2024, ABM entered into a partnership with the Arizona Diamondbacks and Chase
Field to provide comprehensive janitorial services. This collaboration represents one
of many strategic alliances aimed at enhancing service offerings and strengthening
market presence. In the rapidly evolving cleaning services industry, focusing on
hygiene, health, and advanced cleaning techniques and methods is essential to meet
the growing demand for professional and efficient services in both residential and
commercial properties.
Key Market Insights
• In 2024, the revenue in the Household Cleaners market in the United States is
projected to reach a substantial amount of US$7.89bn.
• This market is anticipated to experience a steady annual growth rate of 2.87%
(CAGR 2024-2029).
• When compared to other countries around Worldwide, United States stands
out as the top revenue generator in the Household Cleaners market, with an
estimated revenue of US$7.89bn in 2024.
• To put this into perspective, in 2024, the per person revenue United States is
expected to be approximately US$23.10.
• In 2023, the number of employees in cleaning occupations in the United States
topped three million.
Pricing Packages
Standard Cleaning Cost
Standard cleaning costs cover regular house cleaning duties like scrubbing the
bathroom, sweeping and mopping floors, dusting, and wiping down surfaces. It’s
often a biweekly or weekly cleaning service that keeps your house looking fresh and
tidy.
Standard house cleaning services prices are:
• Hourly: $20 to $50 per house cleaner
• Flat fee: $100 to $170 for a single-family house cleaning job
• Per room: $100 for 1 bed and 1 bathroom, with an additional $10 or $20 per
bedroom or bathroom
• Per square foot: $0.05 to $0.15 per square foot for standard cleaning services
provided weekly or biweekly
Deep Cleaning House Cost
A deep clean is a more thorough cleaning that must be done when cleaning has been
neglected for several months. It may include cleaning hard-to-reach areas, with more
scrubbing and dirtier work overall. For house deep cleaning, you can increase your
fees depending on the size of the house and the scale of work required.
Deep house cleaning costs are:
• Hourly: $40 to $100 per hour per cleaner
• Flat fee: $200 to $400, depending on the size of the job in question
• Per room: $125 to $200 for a 1 bed and 1 bathroom house, plus $15 to $30
per additional room, with bathrooms having more complex cleaning
requirements
• Per square foot: $0.13 to $0.17 per square foot depending on home size and
effort required
Move-Out Cleaning Cost
While move-out cleaning jobs are generally easier because there’s no heavy furniture
in your way, this one-time job must also meet specific standards and the job can
sometimes be finicky.
Standard move-out cleaning costs are:
• Hourly: $40 to $100 per hour for each of the professional cleaners at work
• Flat fee: $300 to $400 depending on the criteria your move-out cleaning
service must meet
• Per room: $125 to $175 for a single-family home, with up to 3 bedrooms and
2 bathrooms
• Per square foot: $0.15 to $0.22 per square foot
Construction Cleanup Cost
Cleaning up after a construction crew is generally easier than cleaning a lived-in
home, although you do need to watch for the occasional loose nail. Your commercial
cleaning services could cost:
• Hourly: $30 to $50 per hour, per cleaner on-site
• Flat fee: $400 to $800 depending on the size of the job
• Per room: $125 to $175 for an average single-family home
• Per square foot: $0.10 to $0.50 per square foot
Event Cleaning Cost
Cleaning up after a big event can be a big job. A professional cleaning after a party
or awards ceremony will likely take extra time and care. Here’s what your company
can charge for event cleaning:
• Hourly: $40 to $100 per hour per cleaner
• Flat fee: $200 to $400, depending on the size of the job in question
• Per room: $125 to $200 for a 1 bed and 1 bathroom house, plus $15 to $30
per additional room
• Per square foot: $0.13 to $0.17 per square foot, depending on home size and
effort required
Specialty Services Cost
As the name would suggest, a specialty service is an additional service you can add
to your regular cleaning routine to earn extra money during your standard cleaning
job. In the following table we’ve listed some of the most common specialty services
your clients may request, along with the average cleaning cost for each:
Specialty Service Average Prices in 2025
Window cleaning $4 to $10 per window
Carpet cleaning $0.16 to $0.28 per square foot
$5 to $20 per load (plus an additional fee for folding
Laundry
and putting away)
Appliance cleaning (oven,
$25 to $50 depending on its condition
fridge, etc.)
Cleaning cabinets $20 to $50
Baseboard cleaning $25 to $75
Polishing, stripping, or waxing
$25 to $50
floors
Sanitization or odor removal $75 to $100 per hour
Cleaning blinds $2 to $6 per window covering
Furniture upholstery or curtain $100 to $150 per hour depending on the condition
cleaning and size of the job
Tile cleaning $0.12 to $0.21 per square foot
Ceiling and wall cleaning $0.50 to $0.60 per square foot
Emergency or disaster
$1,000 to $4,000 or more depending on the size and
restoration cleaning (flood
severity of the job
damage, etc.)
Location Wise Rate
The following are some average cleaning rates in different (urban) parts of the
country. Note that rural house cleaning costs are often lower, but one may need to
include travel fees.
State Average Hourly Cleaning Rate
Florida $17.05
New York $19.12
California $21.47
Colorado $19.41
Indiana $17.11
Texas $17.45
Virginia $25.00
Georgia $17.87
North Carolina $18.07
Nevada $18.23
Illinois $19.20
Oregon $20.20
D.C. $17.82
Consumer Behavior Analysis
Market Demographics
1. Population and Urban Density:
• Virginia has a population of approximately 8.7 million people, with key
metropolitan areas like Fairfax, Arlington, and Alexandria having higher urban
density and demand for cleaning services.
• Northern Virginia, particularly areas near Washington D.C., exhibits higher
disposable income levels, making residents more likely to outsource cleaning
services.
2. Income Levels:
• The median household income in Virginia is around $80,000, with Northern
Virginia significantly exceeding the state average. This aligns with greater
affordability and use of professional cleaning services.
• Higher income households often prefer time-saving services and are willing to
pay a premium for convenience and quality.
3. Homeownership and Rentals:
• Virginia's homeownership rate is approximately 66%, indicating a sizable
market for recurring residential cleaning. Renters, who comprise the remaining
34%, often seek one-time services like move-in or move-out cleaning.
Consumer Behavior and Preferences
1. Types of Cleaning Services Used:
• Regular Cleaning: Households with dual-income earners frequently use
weekly or bi-weekly cleaning services.
• Deep Cleaning: Popular during seasonal transitions, holidays, or special
occasions.
• Move-In/Move-Out Services: Used primarily by renters and landlords.
• Green Cleaning: Increasingly preferred due to eco-consciousness.
2. Spending Habits:
• The average Virginia household spends $100-$300 per cleaning session
depending on the home size, service type, and location.
• Consumers are willing to pay more for customized or eco-friendly services.
3. Booking Methods:
• Online platforms and apps like TaskRabbit, Thumbtack, or local cleaning
service websites are primary channels for booking.
• Word-of-mouth recommendations also play a critical role in service selection.
4. Pain Points and Motivators:
• Pain Points: Inconsistent cleaning quality, lack of trust, and pricing
transparency.
• Motivators: Flexible scheduling, competitive rates, reliability, and detailed
service guarantees.
Competitors Analysis
MaidPro Alexandria
A locally owned and operated cleaning service offering both residential and
commercial cleaning. Their reputation is built on a 49-point cleaning checklist that
ensures thoroughness.
Services:
• Residential cleaning (living areas, kitchens, bedrooms, bathrooms)
• Airbnb and rental property cleaning
• Small business and office cleaning
• Specialized services (window cleaning, oven cleaning, refrigerator cleaning)
Packages: Customized schedules (one-time, weekly, biweekly) with no contract
required. Discounts include $25 off on 1st, 3rd, and 5th cleans for new customers.
Key Strengths: Eco-friendly cleaning products, community-driven ownership,
detailed cleaning checklist, and flexibility in scheduling.
Homeaglow
A network-based service connecting clients with professional cleaners for
customizable cleaning plans.
Services:
• General home cleaning (kitchen, bathroom, and living spaces)
• Specialized services like oven cleaning, decluttering, and furniture care.
Packages: Pay-as-you-go options starting around $20/hour. Customers can select
individual cleaners and schedule services on demand.
Key Strengths: High flexibility, affordable rates, and the ability to book the same
cleaner for continuity. Cleaners are rated and reviewed directly by clients for
transparency.
The Cleaning Authority
A national franchise offering residential cleaning with a focus on eco-friendly
practices.
• Services:
▪ Regular maintenance cleanings
▪ Detail-clean rotation system (deep cleaning specific areas in each session)
Packages: Weekly, biweekly, and monthly plans. Pricing depends on the size of the
home and specific needs.
Key Strengths: Use of sustainable cleaning supplies, bonded and insured staff, and
a system to ensure consistency.
Molly Maid
A household name in cleaning services, focusing on recurring residential cleaning and
one-time cleaning projects.
Services:
• Recurring cleanings
• Move-in/move-out cleaning
• Customizable cleaning plans
Packages: Free in-home estimates; service rates typically range from $75 to $100
per cleaning hour, depending on the home’s size and location.
Key Strengths: Nationwide brand recognition, professional staff, and tailored
cleaning solutions.
