Presentation Notes (For You to Use During the Presentation)
Slide 1: Title Slide – TerraTech: Where Innovation Meets Cultivation
Talking Points:
• Good [morning/afternoon/evening] everyone! Today, we’re presenting TerraTech, an
AI-driven smart farming solution that aims to revolutionize Indian agriculture.
• Our project focuses on precision farming, using advanced technologies like drones,
IoT sensors, and AI-based analytics to help farmers improve productivity.
• Our team members are [Introduce team members briefly].
• Let’s dive in and explore how TerraTech will transform the farming industry.
Slide 2: Executive Summary
Talking Points:
• India’s agriculture sector contributes 16% to GDP and employs over 50% of the
workforce. However, inefficiencies like water mismanagement, poor soil health
tracking, and outdated farming practices cause major losses.
• TerraTech’s solution is an affordable, AI-powered precision farming system that
helps farmers optimize land usage, irrigation, and crop yield.
• We provide real-time monitoring of soil health, water levels, and farm productivity
through drones, ground-penetrating radar (GPR), and AI-driven analytics.
• Why is this important? Small farmers (who make up 86% of India's farmers) often
lack access to modern technology. We’re making precision farming affordable and
scalable.
• Our financial outlook: ₹26 lakh initial investment, with a goal of reaching
profitability by year 3.
Slide 3: Problem Statement
Talking Points:
• Farmers struggle with several key issues:
1. Water scarcity – Over-irrigation or under-irrigation leads to wasted resources
and low yields.
2. Lack of real-time soil data – Traditional methods don’t provide instant
insights into soil conditions.
3. Limited access to affordable tech – Current precision farming solutions are
too expensive for small farmers.
• Current solutions exist, but they’re either:
o Too costly (big players like CropIn cater to large farms).
o Not user-friendly for small-scale farmers with limited tech access.
• Why does this matter? If farmers can’t optimize resources, their incomes drop, food
supply decreases, and the entire agriculture sector suffers.
• TerraTech’s solution fills this gap with a low-cost, high-impact precision farming
system.
Slide 4: Business Idea & Solution
Talking Points:
• How does TerraTech solve these challenges?
o AI-driven analytics: Monitors soil and crop health in real time.
o GPR & drones: Scan land topography to create customized irrigation plans.
o Mobile app: Provides farmers with easy-to-understand insights in their
preferred language.
• Key advantages:
o Affordable: Subscription-based pricing makes it accessible to small farmers.
o Scalable: Works for both small-scale and large farms.
o User-friendly: No complex machinery needed—just a mobile app to access all
data.
Slide 5: Market Research & Analysis
Talking Points:
• The precision farming market in India is growing at a CAGR of 4.9% due to rising
food demand and climate challenges.
• Customer profile:
o Small farmers (86% of India’s total) – Need an affordable, easy-to-use
solution.
o Large-scale farms – Need advanced monitoring tools for higher efficiency.
• Competitor Analysis:
o CropIn & AgNext dominate the market, but their solutions are expensive and
complex.
o TerraTech is different – Our pricing and model cater directly to small farmers,
a huge underserved market.
• Why is now the right time? Government incentives for digital agriculture and
sustainability make this the perfect time to scale precision farming solutions.
Slide 6: Business Model
Talking Points:
• How does TerraTech generate revenue?
1. Pay-per-use services – Farmers pay per acre for one-time scanning.
2. Subscription plans – ₹1000/month for basic insights, ₹3000/month for
advanced analytics.
3. Freemium model – Basic services free, with premium add-ons.
4. Government partnerships – Partnering with schemes like PMKSY to reach
rural farmers.
• Sales strategy:
o On-ground farmer training (workshops, field visits).
o Mobile app & digital marketing for awareness and outreach.
Slide 7: Marketing & Sales Strategy
Talking Points:
• How do we attract farmers?
o Brand Identity: “Empowering Farmers, Sustaining Tomorrow.”
o Promotional Strategies:
▪ Workshops and field demos for trust-building.
▪ Social media campaigns to engage tech-savvy farmers.
▪ Referral programs – Farmers get discounts for bringing in peers.
• Customer retention strategies:
o Freemium model ensures farmers experience value before paying.
o Loyalty programs (discounts for long-term subscribers).
o Ongoing training and support to ensure farmers use the tech effectively.
Slide 8: Operations Plan
Talking Points:
• Key operational components:
o Technology requirements: GPR, drones, IoT sensors, and AI-driven analytics.
o Logistics: Partnerships with local cooperatives and agricultural retailers.
o Team structure: Engineers, agronomists, AI specialists, and field agents.
• Growth Timeline:
1. Year 1: Pilot launch in Maharashtra (50 farmers).
2. Year 2-3: Expand across key agricultural states (500+ farmers).
3. Year 4+: Nationwide scaling with AI-enhanced analytics.
Slide 9: Risk Analysis & Contingency Plan
Talking Points:
• Potential Risks & Solutions:
o Market risk: Farmers hesitant to adopt tech → Solution: Field training & live
demos.
o Operational risk: Equipment failures → Solution: Regular maintenance,
backup stock.
o Funding risk: High investment needs → Solution: Secure government grants,
investor funding.
Slide 10: Conclusion
Talking Points:
• TerraTech is the future of smart farming – making high-tech agriculture affordable
and scalable.
• Key Takeaways:
o AI-driven solutions improve yield and efficiency.
o Affordable & accessible tech for small farmers.
o Massive market potential in India’s evolving agri-tech landscape.
• Call to Action:
o We are looking for partners, investors, and government collaborations to
expand operations.
• Future Vision: AI-enhanced farming, blockchain-based crop traceability, and
expansion into global markets.
