Minor Research Report

On
‘’E-Commerce & Digital Marketing’’
(Session 2025-26)
BACHELOR OF COMMERCE
(Affiliated to CCS University, MEERUT)

Submitted By
Name of the Student: HIMANSHI CHAUHAN
Father’s Name: Mr. SWARAN SINGH
Roll no. 220023303036

Under the Guidance of

Name of the Teacher: Ms. HIMANI TYAGI
(Assistant professor)

RAM CHAMELI CHADHA VISHWAS GIRLS COLLEGE, GHAZIABAD

(CODE:023)

CERTIFICATE
This is to certify that miss. Himanshi Chauhan of
b.com (nep) semester 6th has carried out the
project work presented In this entitled project
report on ‘’E commerce & digital marketing’’
under my supervision and merits the award of
bachelor of commerce from Chaudhary Charan
singh university. The project embodies the result
of studies carried out by the student herself and
the contents of the project do not from the basis
for the award of any other degree to the
candidate to anyone else.

Project guide/ internal examiner

MS. Himani Tyagi
SIGNATURE OF THE STUDENT

NAME – HIMANHSI CHAUHAN

ROLL NO. 220023303036
 ACKNOWLEDGEMENT

I wish to express my profound gratitude and

heartfelt thanks to our teachers Mrs. Himani
Tyagi of her encouraging and for giving the
permission to study.

I am thankful to Dr. Neetu Chawla principle of

Ram Chameli Chadha Vishwas Girls college
without whose guidance and encouragement, I
could not have completed my project work.
Thank you for all the help and guidance. I am
also thankful to the other faculties of the
commerce department for their valuable advice
and corporation, rendered for the successful
completion of my project.

I put forward my thankfulness to my parents,

friends and classmates who have been a source
of inspiration, without their encouragement it
would not have been possible to complete my
project successfully.

Name of the students- HIMANSHI CHAUHAN

 DECLARATION

HIMANSHI student of B.com Semester 6th of RAM

CHAMELI CHADHA VISHWAS GIRLS COLLEGE
hereby declare that I have completed the project
report on

“E COMMERCE & DIGITAL MARKETING”

For the Academic year (2025-26).

The information presented through this project is

true and original to the best of my knowledge.

HIMANSHI CHAUHAN
ROLL NO. 220023303036
 CONTENTS

S.NO. TOPICS PAGE

NO.

CHAPTER 1 INTRODUCTION

CHAPTER2 REVIEW OF LITERATURE

CHAPTER 3 OBJECTIVES OF THE STUDY

CHAPTER 4 RESEARCH METHODOLOGY

CHAPTER 5 DATA ANALYSIS & INTERPRETION

CHAPTER 6 FINDINGS AND RESULTS

CHAPTER 7 RECOMMENDATIONS AND

SUGGESTIONS

CHAPTER 8 CONCLUSION

CHAPETR 9 BIBLOGRAPHY

CHAPTER 10 REFERENCES

CHAPTER I

INTRODUCTION

E-commerce is the act of

buying and selling goods and
services online, while digital
marketing is the strategy used
to promote those goods and
services and attract customers
to the online store. Think of e-
commerce as the online
storefront and digital marketing
as the advertising and
promotion efforts that drive
traffic to that storefront.

E-commerce involves the entire

process
of conducting
business online, including
creating an
online store,
managing inventory, processing
payments, fulfilling
orders, and providing customer
service. It's about the
transaction itself, whether it's a
B2C
(Business-to-
consumer) transaction like
buying
clothes online, or a
B2B (business-to-business)
transaction
like a company
buying software from a supplier.

Here are some more specific ideas:

E-commerce and Digital

Marketing:
 Impact of social media on e-
commerce sales:
Analyse how social media
marketing strategies influence
online purchasing behaviour.
 E-commerce trends and
challenges in a specific market:
Research the growth,
challenges, and opportunities
within a particular e-commerce
sector.
 The role of digital marketing in
brand building:
Examine how digital marketing
efforts contribute to brand
awareness and loyalty.
 E-commerce security and data
privacy:
Investigate the evolving
challenges of online security and
data protection in e-commerce.
Financial Analysis and
Investment:
 Financial performance
analysis of a company:
Evaluate the financial health and
performance of a specific
company, using financial ratios
and other metrics.
 Investment strategies in the
digital age:
Explore different investment
approaches considering
technological advancements.
 The impact of inflation on
financial planning:


Analyse how inflation affects

personal financial decisions and
investment choices.

Consumer Behaviour and

Marketing:
 The influence of influencers
on consumer choices: Study
how social media influencers
impact purchasing decisions
and brand perception.

 Consumer behaviour in the

digital marketplace: Research
how consumers behave in
online retail environments
and identify purchasing
patterns.

 The role of customer

relationship management
(CRM) in business: Analyse
how CRM systems improve
customer loyalty and
satisfaction.
Other Relevant Topics:
 Corporate Social
Responsibility (CSR) and its
impact on business: Explore
how CSR initiatives affect
customer perception and
business reputation.

 The role of microfinance in

financial inclusion: Investigate
the impact of microfinance on
poverty reduction and
economic development.

 The impact of e-commerce on

traditional retail
businesses: Analyse how
online shopping affects
traditional brick-and-mortar
stores.
Tips for Choosing a Topic:

 Select a topic you are

interested in:
Choosing a topic, you find
engaging will make the research
process more enjoyable and
motivating.

 Narrow your focus to a

manageable scope:

Avoid overly broad topics and

focus on a specific aspect within
a larger area.

 Review guidelines on topic

selection:
Consult your professor or course
guidelines for specific
requirements or
recommendations

CHAPTER II

Review Of Literature

A review of the literature on e-

commerce
and digital marketing reveals a focus
on the
effectiveness and impact of online
shopping, digital marketing
strategies, and
the interplay between traditional and
online marketing. Digital marketing
is
increasingly seen as surpassing
traditional
methods, with researchers exploring
how to
best leverage online platforms and
information technologies for targeted
advertising and customer
engagement. The
rise of e-commerce is also examined
in the
context of economic growth and the
changing landscape of business in
developing countries like India
Key Themes and Findings in the
Literature:

 Digital Marketing Strategies:

Studies explore how online business
sellers
utilize social media, information
technologies,
and other digital marketing tactics to
reach and
engage consumers.

 Effectiveness of Online
Shopping:

Research examines the advantages and

disadvantages of online shopping,
including
price, variety, convenience, and
consumer
concerns about security and product
quality.

 Impact of E-commerce on
Economic Growth:
Studies investigate the role of e-
commerce in
driving economic growth, particularly in
developing countries, and the factors
that
contribute to its success.

 Comparison of Online and

Traditional Marketing:

Researchers compare the effectiveness

of
online and traditional marketing
strategies,
highlighting the advantages of digital
marketing
in terms of cost, reach, and speed.

 Customer Behaviour and Online

Shopping:
Studies explore how factors like website
design,
reliability, and payment options
influence
consumer perceptions and adoption of
online
shopping.

 The Role of E-commerce in a

Changing Business Landscape:

Research examines how e-commerce is

transforming traditional business
models and
creating new opportunities for firms.
 Future Trends and Research
Directions:

Literature reviews often point to future

trends in
e-commerce and digital marketing,
including
the rise of niche businesses, mergers
and
acquisitions, and the importance of
digital
payments and online marketing.
Examples of Relevant Research:

 Digital Marketing Strategies

During the COVID-19 Pandemic:

Studies have investigated how online

business
sellers adapted their digital marketing
strategies in response to the pandemic,
highlighting the importance of effective
marketing in understanding consumer
behaviour and targeting advertising.

 The Rise of E-commerce in India:

Research explores the growth of e-
commerce in
India, the factors driving this growth,
and the
opportunities for both businesses and
consumers.

 Comparison of Online and

Traditional Marketing:

Studies compare the effectiveness of

online
and traditional marketing strategies,
emphasizing the cost-effectiveness and
reach
of digital marketing.
Overall, the literature suggests that e-
commerce and digital marketing are
increasingly important for businesses
and have
a significant impact on consumer
behaviour,
economic growth, and the overall
landscape of
the market
 CHAPTER III

OBJECTIVES OF THE STUDY

The primary objective of e-

commerce is to
facilitate online transactions,
enabling
businesses to sell goods and services
directly to customers. Digital
marketing, on
the other hand, focuses on attracting
and
engaging potential customers,
driving traffic
to e-commerce sites, and ultimately
generating sales.

E-commerce Objectives:
  Increase Sales and Revenue:
E-commerce aims to maximize sales
by making online purchases
convenient and accessible.
 Reach a Wider Audience:
Online platforms allow businesses to
reach customers globally, expanding
their market reach.
 Customer Convenience:
E-commerce provides customers
with the flexibility to shop anytime,
anywhere, without being limited by
physical store hours.
 Reduced Costs:
E-commerce can reduce operational
costs compared to traditional retail,
such as lower overhead and
marketing expenses.
 Improved Customer
Experience:
E-commerce focuses on providing a
seamless and user-friendly online
shopping experience.
 Data and Analytics:
E-commerce platforms collect
valuable data on customer behavior,
allowing businesses to optimize their
operations and improve their
offerings.

Digital Marketing Objectives:

 Increase Website Traffic:

Digital marketing strategies aim to
attract more visitors to the e-
commerce website.

 Generate Leads:
These strategies focus on capturing
the interest of potential customers
and turning them into leads.

 Boost Brand Awareness:

Digital marketing helps businesses
establish and enhance their brand
recognition and credibility.

 Enhance Customer
Engagement:
Digital marketing aims to create and
maintain strong relationships with
customers through various channels.

 Improve Conversion Rates:

Optimizing the user experience and
marketing efforts to increase the
likelihood of customers making a
purchase.
  Increase Customer Retention
and Loyalty:
Digital marketing strategies focus on
retaining existing customers and
building loyalty.

 Expand Market Reach:

Digital marketing allows businesses
to target specific demographics and
geographic locations.

 Increase Return on
Investment (ROI):

Digital marketing campaigns are

designed to generate a positive
return on investment for the
business.
 CHAPTER IV

RESEARCH METHODOLOGY

Research methodology encompasses the

systematic and rigorous process of
designing,
conducting, and reporting research. It
outlines the
specific procedures and techniques used to
identify,
select, process, and analyse information
about a
topic. Essentially, it's the "how" of a
research study,
detailing the researcher's approach to
ensure valid
and reliable results.

Key aspects of research methodology:

 Defining the research problem:
This involves clearly stating the issue the
research seeks to address.
 Formulating research questions and
hypotheses:
These guide the research and provide a
framework for data collection and analysis.

 Choosing a research design:

This could be qualitative, quantitative, or
mixed methods, depending on the research
objectives.

 Selecting data collection methods:

This includes techniques like surveys,
interviews, observations, experiments, or
using existing data.
  Choosing data analysis methods:
This involves statistical techniques or
qualitative data analysis methods to
interpret the collected data.

 Ethical considerations:
Ensuring the research is conducted
responsibly and ethically, respecting
participant rights and privacy.

 Reporting the methodology:

This involves clearly describing the research
design, data collection and analysis
methods, and any limitations.
Importance of research methodology:

 Ensuring valid and reliable results:

A well-defined methodology helps to
minimize bias and ensures the research
findings are trustworthy.

 Facilitating critical evaluation:

Readers can assess the study's validity and
reliability by understanding the
methodology used.

 Promoting replication and extension

of research:
Clear documentation of the methodology
allows other researchers to replicate the
study or build upon its findings.

A robust methodology demonstrates rigor

and
professionalism in research robust research
methodology for e-commerce and digital
marketing
studies often combines quantitative and
qualitative
approaches. This involves utilizing surveys,
interviews, and web usage data analysis to
gather
insights on consumer behaviour, digital
marketing
effectiveness, and overall e-commerce
success. Statistical techniques like logistic
regression and structural equation modelling
(PLS
-SEM) are commonly employed to analyse
data and
identify relationships between variables.

Chapter V

Data Analysis & Interpretations

In research, data analysis involves examining and

organizing data to reveal patterns and trends, while
data
interpretation assigns meaning to those findings,
drawing
conclusions and implications. Data analysis comes
before
data interpretation, with the goal of finding actionable
insights to support decision-making or guide further
research.

Elaboration:

 Data Analysis:
This stage involves systematically working with the
collected data. This might include cleaning,
transforming, and modelling the data using statistical
techniques. The goal is to uncover underlying
patterns,
relationships, and trends within the data.

 Data Interpretation:
Once patterns and trends are identified, data
interpretation involves assigning meaning to these
findings. This means drawing conclusions, explaining
the
significance of the results, and considering the broader
context of the research.

 Complementary Processes:

Data analysis and interpretation are not isolated steps

but rather two sides of the same coin. Analysis
provides
the foundation, and interpretation brings context and
meaning to the findings.
 Chapter VI

FINDINGS AND RESULTS

Research findings in e-commerce

and digital marketing
consistently highlight
the importance of digital strategies
in
enhancing sales performance,
particularly social media marketing
and SEO. Studies also emphasize the
role of perceived benefits in driving
e-
commerce adoption and the
significance of perceived complexity
and usefulness in digital marketing
adoption. Moreover, the
development
and maintenance of consumer trust
are heavily influenced by privacy
and
security measures in e-commerce.

Key Findings and Results:

 E-commerce Adoption:
 Research indicates that perceived
benefits significantly influence the
intention to use e-commerce
platforms.

 Digital Marketing Impact:

Digital marketing strategies,

including social media, SEO, and
targeted advertising, significantly
contribute to increased sales and
market share.

 Factors Affecting Adoption:

Challenges such as lack of digital

skills, high costs, and internet
connectivity issues can hinder the
adoption of digital marketing.

 Importance of Trust:
 Privacy and security measures are
crucial for building and maintaining
consumer trust in e-commerce,
impacting digital marketing
effectiveness.

 Social Media Marketing:

Social media marketing is a highly

influential digital strategy,
impacting e-commerce growth and
consumer behaviour.

Chapter VI
RECOMMENDATIONS &
SUGGESTIONS

To enhance digital marketing and e-

commerce, prioritize user experience,
leverage
data analytics, focus on personalization,
optimize for mobile and integrate various
marketing channels. Implement strategies
like
SEO, content marketing, email marketing,
social
media marketing, and influencer marketing
to
drive traffic and conversions.

Detailed Recommendations:

1.Optimize User Experience (UX):

 Website Optimization: Ensure your

website is fast, user-friendly, and mobile-
responsive.

 Checkout Process: Simplify the

checkout process to reduce abandoned
carts.
  Customer Support: Offer prompt and
helpful customer support through
chatbots or live chat.

 Visual Appeal: Use high-quality product

images and videos.

 Mobile Optimization: Optimize your

website and content for mobile devices,
as a significant portion of online traffic
originates from mobile devices.

2. Leverage Data Analytics:

 Track Key Metrics:

Monitor website traffic, conversion rates,

customer behaviour, and other relevant
metrics.

 Analyse Customer Data:

 Use data to understand customer
preferences, buying habits, and pain
points.

 Personalize the Customer Experience:

Use data to personalize product

recommendations, offers, and marketing
messages.

3. Focus on Personalization:

 Personalized Email
Marketing: Segment your email list and
send personalized emails based on
customer behaviour and preferences.
 Chapter VIII
CONCLUSION

A project report conclusion

should summarize key findings, reiterate
main points, and offer insights or
recommendations for future work or
research. It should provide a sense of
closure while also highlighting the broader
significance of the project.
Here's a more detailed breakdown of what
to include:
1. Summarize Key Findings:
 Briefly recap the most important results
and insights from your project.
 Avoid re-explaining details; focus on the

major takeaways.
2. Restate Main Points:
 Reinforce the central argument or thesis
of your project.
 Reiterate the key supporting points or

evidence that you presented.

3. Offer Insights or Recommendations:
 Suggest potential future directions for
the project or related research.
  Highlight the implications of your
findings for the field or industry.
 Consider limitations of your study and

areas for improvement.

4. Provide Closure:
 End with a strong final thought or
takeaway that leaves a lasting
impression.
 Connect the project's findings to the

broader context or problem.

Example:
"In conclusion, this project demonstrates
that [key finding]. By [summarize main
points], we were able to [accomplishment].
While some limitations exist, this research
provides valuable insights for [future
direction]. Future studies could explore
[recommendation], potentially leading to
[broader implications]
 Chapter IX

BIBLOGRAPHY

1. The Times of India (newspaper)

2. The Economics Times

3. Economicsdiscussions.com

4. Macroeconomics textbook,
(Ncert)

5. Wikipedia.com

6. Hdfclife.com

7. Pinterest.in

8. Indian Economy: Budgets key

highlights

9. Google.com
 Chapter X

REFERENCES

For a project on e-commerce and digital

marketing, you can utilize academic
databases, reputable websites, and case
studies. Specific sources include:

 Google Scholar:
This search engine helps find scholarly literature
on various aspects of e-commerce and digital
marketing, according to a Google Scholar
website.
 University Libraries:
Access to online databases and e-books on e-
commerce and digital marketing is available
through university libraries, according to a
university library website.
 Industry Associations:
Organizations like the Digital Marketing
Association (DMA) offer resources and insights into
the digital marketing landscape, according to a
Digital Marketing Association website.
 Online Learning Platforms:
Sites like Coursera and edX provide courses and
certifications on digital marketing and e-
commerce, according to a Coursera website