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MAXHOSA
STUDIO PRESENTATION
MAXHOSA MAXHOSA MAXHOAS MAXHOSA MAXHOSA MAXHOSA MAXHOSA MAXHOSA MAXHOSA MAXHOSA
MAXHOSA
AFRICA
fashion BUSINESS
HISTORICAL ROOTS:
SIGNIFICANCE:
Maxhosa is a distinctive south african Maxhosa has broken boundaries of a
fashion brand which holds profound traditional fashion brand serving as a
significance in bowth the business and cultural ambassador, showcasing the
cultural space. founded by Laduma beauty and authenticity of the Xhosa
Ngxokolo, a visionary designer who heritage to a global stage. the
bridges the gaps between the rich fashion house has become a symbol of
cultural heritage of the indigenous successful cultural entrepreneurship
xhosa people and the west .This moreover demonstrating that
fashion house has seamlessly woven preserving cultural identity can be
traditional elements into economically valuable
contemparary designs creating a
unique and globally recognized brand
as we dive into Maxhosa’s business
Maxhosa is traced back to eastern functions, we will uncover how the
cape (South Africa) the brand is brand has strategically navigated the
deeply rooted in the Xhosa beadwork, intersection of culture and commerce
colours and patterns, therefore
reflecting their commitment to shodwe , creating a model that celebrates
diversity and promotes economic
preserving, creating indigenous growth
traditions and revitalizing cultural
dence
confi
identify in africa
8 Business
General
Purchasing Production Marketing
functions management
This field applies to
multiple functions on
purchasing is the
acquiring of goods and
is responsible for
producing/manufactur
An action a company
takes attracting
consumers/customers
the 8 business functions. services (raw materials, ing of goods and to asses supply and
This manages day-to-day machinery, equipment services demand
operations within the and services
department/branch
Public Relation Human resources Administration Finance
finance is the
Public relations human resources includes process of raising
Administration is the
manages information the recruitment, managing and managing
process of
that is presented to the employee relations further funds provides by
running/supporting all
public and media more looking after the the company
business functions
wellness of employees
911
PURCHASING
purchasing refers to the process of acquiring goods, services or assets necessary for the
operation of a company . this is a very crucial factor due to the fact it encompasses all
activities related to obtaining product
Maxhosa purchasing process is very matriculas aligning its commitment to quality, authentic
and ethical material sourcing . the fashion house places an importance on selecting
materials of the upmost quality whiles honoring the cultural roots which they are drawn from
Material selection
Maxhosa’s purchasing begins careful selection of sustainable material (predominantly sourced
form the Eastern Cape “The city that prides itself as the continents biggest wool producer”)
founder Laduma Ngxokolo states “We don't just feel that its important. we feel that it is an
obligation to be a conscious brand” this also involves the collaboration of local artists and
communities moreover fostering sustainable relationships
Maxhosa Maxhosa Maxhosa Maxhosa Maxhosa Maxhosa Maxhosa Maxhosa Maxhosa Maxhosa Maxhosa Maxhosa Maxhosa
MARKETING
Maxhosa’s management structure and uses of adaptation and relevance has
addressed the needs and wants of costumers through market research
moreover driving in different markets and industries such as Alcohol
(Tanqueray),TokyoKnit (High fashion), Darling one million(hair extension)
due to all of this Maxhosa has been able to grow not only as a company but
as well as a brand
building cultural and customer awareness
customers thrive off of exclusivity and newness. Due to the fashion industry
being multifaceted and unstable thus it has becomes heavily dependent on
many factors that cannot be controlled such as social influences and brand
identity “ The strategy that we have been rolling out the last eight years is to
penetrate the local markets, because there is a lot of money circulating
within this market”
Maxhosa’s success has bee largely attributed in large part to its market
loyalty and consumer penetration research and management, according to industry evaluations and media
financial records. Under Laduma Ngxokolo’s direction, the brands income has
The the willingness of customers to return to the brand is very vital when reportedly increased by 70% just in 2023 according to Vouge Business. this
building a business. Collaborations are one way Maxhosa has gained expansion is accredited to the effective and genius marketing techniques
customer loyalty and penetration. They have worked with Tanqueray, Maxhosa has implemented
Darling hair,TokyoKnit etc...to further reach new demographics through
marketing. no matter how loyal consumers are, circumstances change and
Maxhosa has also branched out through celebrities: Eddie Murphy (in coming to
people lose interest consequently relevance is crucial to keep the brand
America 2 film),Alicia Keys, Dwyane Wade, Beyonce etc...
afloat
MAXHOSA
PRODUCTION Design creation
tthe process of production begins
MAXHOSA
with the creative team ideating
designs inspired by the multi
faceted culture of the Xhosa people
Material sourcing
Production is the process of turning raw materials/inputs into
goods/products during the manufacturing process to be sold to ( this involves the understanding of
traditional patterns, colours and when the design has been finalized by the
consumers
MAXHOSA
symbols which are transferred onto fashion house the selection of meticulously
modern attire sourced materials begins including ethically
Maxhosa has heightened their production process through produced yarn and fabrics that align to
Maxhosa’s fight to sustainability whiles
innovation. the brands use of technology to preserve
ion
upholding quality
fash
MAXHOSA
traditional craftsmanship whiles embracing modernity thus
positioning Maxhosa as a visionary in the industry
MAXHOAS
Local production and economic development
Maxhosa’s designed and produced in south Africa
despite options to outsource labour and production in places
MAXHOSA
such as China (Asia) the brand has opted to remain local aiming
to contribute to the countries economic development by the
creative
creation of jobs
MAXHOSA
Maxhosa has explored new fronters, with 80% of production taking place in house
creating luxury products whiles stay true to its cultural identity
FINANCE
Finances refers to the the process of raising and managing of funds provided by
the company
Over the past 8 years Maxhosa has experienced emence growth in revinue with an increase
of 80% , this growth has been attributed to brand expansion both locally and
internationally
profit margins and stability
Maxhosa has maintained healthy profit margins , reflecting the brands
ability to uphold craftsmanship within the competitiveness of the fashion
industry moreover outperforming industry averages
Funding and economic fluctuation
The fashion house has secured funding through private investors , grants and strategic
collaborations . this diverse funding approach has provided Maxhosa with financial
stability and flexibility. Economic uncertainties have been mitigated through the
diversification of Maxhosa’s product market , adapting to challenging conditions to
ensure financial prudence
HUMAN RESOURCES
shodwe
human resources includes the recruitment and management of employees relations further
more looking after the wellness of employee
Maxhosa has committed to cultivating an inclusive, creative and supportive environment
of work. they do so by embracing cultural roots not only in its garments but also within
its workplace culture. the company values diversity creating a space that celebrates
various prospects and backgrounds
The well being of employees within the company has been a priority upheld by Maxhosa .
initiatives such as flexible work hours, wellness programs and collaborative wokspace to
cultivate a positive work environment
key roles played by human resources
Focusing on acquiring exceptional talent
Overseeing learning and development initiatives.
Administering leave processes. shodwe
upholding the well-ness of employees
team representation, training, and effectiveness.
PUBLIC RELATIONS
Public relations manages information that is presented to the public
and media “The face of the brand”
Maxhosa has utilized public relations to enhance and maintain a
positive brand image due to their strategic communication efforts to
focus on portraying the brand as a cultural ambassador and leaders
one way Maxhosa has pushed their of authentic innovative fashion
brand image is through main stream
the company’s efforts to secure positive coverage has fostered
social media Through the likes of
relationships with fashion journalists and influence thus increasing
Facebook and Instagram to gain a global
brand visibility in the fashion industry
audience
Maxhosa use of events such as
fashion shows, galas, Paris fashion "The greatest highlight of my career was to be embraced at home. I can go everywhere
and get complimented for our designs, but if I wasn't appreciated here at home and
week etc... has created opportunities
people were not voting with their money, I wouldn't sleep well at night because at the
to connect with the audience, media
end of the day we are here to protect our own dreams,"
and influencers
General management
This field applies to multiple functions on the 8 business functions. This manages day-to-day operations within the
department/branch
a M
decision making is a critical aspect required when making informed choices
os for benefit organizations
h ax when doing so you would take these points into account:
Max
hosa Strategic planning
Organizational development
Resource management
Leadership and decision making
Communication and collaboration
a
Maxhos Risk management
Finance management
Performance monitoring
Shareholder engagement
Legal and ethical compliance
Innovation and adaptability
Conflict resolution
Maxhosa
Maxhos’s general managment ensures coompliance with legal and
ethical business practices whiles managing the company as a whole
and navigating challangs through the fashion indutry
Maxho
Administration
sa
xhosa
Administration is the process of
Ma
a
running/ supervising and managing xh
M
affairs osa
Finance and Administration:
Founder and Creative Director: Operations and
• Chief Financial Officer (CFO):
Laduma Ngxokolo shapes the brand's Production:
Responsible for financial planning and
creative direction. • Production Manager:
budgeting.
• Executive Team: Key executives Oversees manufacturing
• Accounting Team: Manages daily
oversee operations, finance, process, sourcing, and
financial transactions and reporting.
marketing, and human resources. logistics.
.
Marketing and Public Relations: Human Resources:
• Marketing Manager: Creates and • HR Manager: Oversees recruitment, IT and Technology:
implements marketing strategies. employee relations, training, and • IT Manager: Oversees technological
• Public Relations Specialist: Manages development. infrastructure.
media, influencers, and public • Employee Relations Specialist: • E-commerce Manager: Manages
relations. Handles disciplinary matters and online platforms
conflict resolution.
Legal and Compliance: Design and Creative Team:
• Legal Counsel: Addresses legal • Creative Director: Collaborates with
matters and ensures industry design teams to set creative
regulations compliance. direction.
• Compliance Officer: Oversees • Designers: Create innovative
adherence to ethical and designs aligning with brand's cultural
sustainability standards. identity.
Service nº 1 Service nº 2 Service nº 3
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01 02 03
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THANK YOU
CONTACT US
www.reallygreatsite.com @reallygreatsite [email protected]
the role/imortance of the eight
MAXHOSA
business functions
MAXHOSA
MAXHOSA
MAXHOSA
MAXHOAS
MAXHOSA
MAXHOSA
What do they say?
Isabel Mercado Olivia Wilson Estelle Darcy
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09/12 WWW.REALLYGREATSITE.COM
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40000
ANNUAL
EARNINGS 30000
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20000
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0
2018 2019 2020 2021 2022
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Project 1 Project 2 Project 3
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KEY CHARACTERS
DETECTIVE JACK HARPER
Our protagonist, a seasoned detective with a reputation for getting results. He has a gruff
exterior but a soft spot for his colleagues and the victims of the crimes he investigates.
DETECTIVE MAYA PATEL
Jack's new partner, a young and ambitious detective with a fresh perspective and a strong
moral compass. She is eager to make a name for herself in the department and is not afraid
to challenge Jack's methods and assumptions.
CAPTAIN ROBERT JACKSON
The captain of the homicide division, a no-nonsense leader who expects the best from his
detectives. He is supportive of Jack and Maya but also holds them to high standards.
ASSISTANT DISTRICT ATTORNEY SARAH THOMPSON
The ADA assigned to the homicide division, a skilled prosecutor who works closely with
Jack and Maya to build cases against the suspects they bring in. She is tough but fair and
values justice above all else.
Problems
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Problem 01 Problem 02 Problem 03
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