P R E S E N T E D B Y-
A N J A L I A RYA
M B A 1 ST S E M .
INTRODUCTION-
Nestlé" is a Swiss-German word which means "Little Nest" which is its trademark.
Nestle is the world's largest and leading food, nutrition, health and wellness company.
Founded and headquartered in Vevey, Switzerland.
5th largest company of the world according to its turnover.
Present in 81 countries of the globe having 522 factories.
Over 700 products renovated or innovated in the past five years, with wellness in mind.
HISTORY
• Henri Nestlé established the Company Nestlé in 1867 in Switzerland.
• He was a trained pharmacist, who made an attempt to develop an alternative source of infant
nutrition.
INTRODUCTION-
•Nestle’s greatest assets:
•Nestle culture: aligning over 280,000 people from 120 countries.
•Consumer Trust: 1 billion customers a day.
OBJECTIVE-
Nestlé's objective is to be the recognized leader in Nutrition, Health & Wellness, and the industry
reference for financial performance.
CONT… -
VISION MISSION
"Respected, Trustworthy Food, Nutrition, Their mission is to provide consumers with
Health and Wellness Company" the best tasting, most nutritious choices in a
wide range of food and beverage categories
and eating occasions, from morning to night.
NESTLE INDIA -
• Nestlé has been a partner in India's growth for over nine decades now and has built a very
special relationship of trust and commitment with the people of India.
• Nestlé's relationship with India dates back to 1912, when it began trading as The Nestlé Anglo-
Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the
Indian market.
• Nestlé responded to India's aspirations of need for local production by forming a company in India
and set up its first factory in 1961 at Moga, Punjab, where the Government wanted Nestlé to
develop the milk economy.
INDIAN BUSINESS VISION-
"To rapidly build Nestlé India as the Respected and Trustworthy leading Food, Nutrition, Health
and Wellness Company ensuring long term sustainable and profitable growth"
SWOT ANALYSIS-
MARKETING MIX -
The marketing mix is often associated with the four P's.
They include:
✓ Price
✓ Product
Promotion
✓ Place
The marketing mix is a business tool used in marketing and by marketers.
NESTLE BRANDS-
Billionaires Brands contributes 75% of sales.
ADVERTISING STRATEGY-
Uses the symbols worldwide.
“Think Globally and act locally”
Product formulation vary to suit
cultural difference.
ADVERTISING STRATEGY-
Reduce price and introduce smaller
Packages for products to make them
Affordable has also implemented many
promotional schemes.
CONCLUSION
The advent of consumer food products has brought a immense change in the field in the
consumers food habit. Nestle has done well to enhance its customers loyalty operating as a
market challenger in its industry. Nestle is one of the largest food processing company. Their
products and quality mainly depends on their experience and efficiency. Nestle believe on quality
that leads to good business and good development. It has segmented the market based on
certain clustered preferences deploying multi-stage segmentation approach to meet individual
needs of the customers. Offering new products would also close its existing products gaps to a
great extend ensuring satisfaction and loyalty.
THANK YOU!
