Introducing the EFQM Excellence Model 2010

Introduction

Agenda for Today

Why change the Model?
Drivers of change The Core Team The Process

Introduction the EFQM Excellence Model 2010

Fundamental Concepts of Excellence Criteria and Criterion Parts RADAR and Scoring

Implementing the EFQM Excellence Model 2010

EFQM Excellence Award 2010 Assessor Training Implementation Guides Self-Assessment

Ongoing Review and Update Process

Drivers of Change
Key Drivers of Change
Feedback from EFQM Member Survey (Apr-09) Recognition of strong and emerging trends, such as innovation, risk management and sustainability Feedback from the National Partners, Assessors and Training Faculty Feedback from EU on improving the relevance and visibility of the Model

The Core Team should:

Represent the key stakeholders of EFQM, including key members, public sector, National Partners, assessor and training communities Seek addition feedback and input from academia and relevant EU departments Complete the review for launch at EFQM Forum 2009

The revised version of the Model must retain:

The 9 box Model 8 Fundamental Concepts RADAR scoring

EFQM Board of Governors requested review (May-09)

The Core Team

EFQM Assessor Network
Christian Forstner, Andre Van Der Geest

Public Sector
Marie Lindsay, Jacques Philippaerts

Key Members
Matt Fisher

EFQM Trainers
Chris Hakes, Geoff Carter

EFQM National Partners

Andre Moll, Andreas Redling

EFQM
Pierre Cachet, Herve Legenvre

Review Process
EFQM
Appoint Core Team

Core Team
Identify Working Group Request input on key themes Consolidate inputs

Working Groups

Provide input on key themes

3 year cycle Identify key themes Review Concepts and RADAR Develop 1st Draft Model Develop design template Develop 2nd Draft Model Approve design template Print & distribute Approve final document Review & comment Review & comment Review & comment Review & comment

Design Principles
Model should be generic and applicable to all organisations Wording simplified and relevant to all sectors Focus on including emerging trends and topics Language targeted to managers Concepts are action oriented Fundamental Concepts integrated into the Criterion Parts and RADAR Build on the work done in 2005 on reviewing the Fundamental Concepts
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If you want to ask questions

At the end of each section, there will be the opportunity to ask questions. If you want to ask a question about the section youve just seen, put up your hand and someone will bring a microphone. There will be also time for more general questions at the end of the meeting. After the meeting, you can email us at info@[Link]

Introducing the EFQM Excellence Model 2010

The Fundamental Concepts of Excellence

Achieving Balanced Results

Definition
Excellent organisations meet their Mission and progress towards their Vision through planning and achieving a balanced set of results that meet both the short and long term needs of their stakeholders and, where relevant, exceed them.

Key Change
Focus is now on developing the key set of results required to monitor progress against the vision, mission and strategy, enabling leaders to make effective and timely decisions.
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Adding Value for Customers

Definition
Excellent organisations know that customers are their primary reason for being and strive to innovate and create value for them by understanding and anticipating their needs and expectations.

Key Change
Focus is now on clearly defining and communicating the value proposition and actively engaging customers in the product and service design processes.
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Leading with Vision, Inspiration & Integrity

Definition
Excellent organisations have leaders who shape the future and make it happen, acting as role models for its values and ethics.

Key Change
The concept is now more dynamic, focusing on the ability of leaders to adapt, react and gain the commitment of all stakeholders to ensure the ongoing success of the organisation.

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Managing by Processes
Definition
Excellent organisations are managed through structured and strategically aligned processes using fact-based decision making to create balanced and sustained results.

Key Change
The focus is now on how the processes are designed to deliver the strategy, with end to end management beyond the classic boundaries of the organisation.

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Succeeding through People

Definition
Excellent organisations value their people and create a culture of empowerment for the balanced achievement of organisational and personal goals.

Key Change
The focus is now on creating a balance between the strategic needs of the organisation and the personal expectations and aspirations of the people to gain their commitment and engagement.
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Nurturing Creativity & Innovation

Definition
Excellent organisations generate increased value and levels of performance through continual and systematic innovation by harnessing the creativity of their stakeholders.

Key Change
The concept now recognises the need to develop and engage with networks and the need to engage all stakeholders as potential sources of creativity and innovation.

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Building Partnerships
Definition
Excellent organisations seek, develop and maintain trusting relationships with various partners to ensure mutual success. These partnerships may be formed with customers, society, key suppliers, educational bodies or Non-Governmental Organisations (NGO).

Key Change
The concept has been extended to include partnerships beyond the supply chain and recognises that these should be based on sustainable mutual benefits to succeed.
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Taking Responsibility for a Sustainable Future

Definition
Excellent organisations embed within their culture an ethical mindset, clear values and the highest standards for organisational behaviour, all of which enable them to strive for economic, social and ecological sustainability.

Key Changes
The concept now focuses on actively taking responsibility for the organisations conduct and activities and managing its impact on the wider community.
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Questions?

EFQM Excellence Model 2010 Enablers

The Model

Changes to Titles
Policy & Strategy becomes Strategy
The feedback indicated confusion regarding the definition of the word policy, especially in the public sector, where policy is often set by political bodies outside the organisation. It was agreed that Strategy is a term that everyone understands.

Processes becomes Processes, Products and Services

Over the previous reviews of the Model, the content of this criterion evolved to become increasingly focused on the customer, although the title remained Processes. The change now reflects the content of the criterion.

Key Performance Results becomes Key Results

The change to the name and the underlying definitions focus this criterion on achieving what is aimed for in the organisations strategy..

1. Leadership
Definition Excellent organisations have leaders who shape the future and make it happen, acting as role models for its values and ethics and inspiring trust at all times. They are flexible, enabling the organisation to anticipate and react in a timely manner to ensure the ongoing success of the organisation.
1a. Leaders develop the mission, vision, values and ethics and act as role models 1b. Leaders define, monitor, review and drive the improvement of the organisations management system and performance. 1c. Leaders engage with external stakeholders 1d. Leaders reinforce a culture of excellence with the organisations people 1e. Leaders ensure that the organisation is flexible and manages change effectively

Example of Mapping Concepts to Criteria

1a. Leaders develop the mission, vision, values and ethics and act as role models
Set and communicate a clear direction and strategic focus; they unite their people in sharing and achieving the organisations core purpose and objectives Leading with Vision Inspiration & Integrity Secure the future of the organisation by defining and communicating a core purpose that provides the basis for their overall Vision, values, ethics and corporate behaviour Taking Responsibility for a Sustainable Future Champion the organisations values and are role models for integrity, social responsibility and ethical behaviour, both internally and externally. Leading with Vision Inspiration & Integrity Foster organisational development through shared values, accountability, ethics and a culture of trust and openness. - Succeeding through People Ensure their people act with integrity and adopt the highest standards of ethical behaviour. Taking Responsibility for a Sustainable Future Develop a shared leadership culture for the organisation and review and improve the effectiveness of personal leadership behaviours.- adapted from 2003 Model

1. Leadership
Definition Excellent organisations have leaders who shape the future and make it happen, acting as role models for its values and ethics and inspiring trust at all times. They are flexible, enabling the organisation to anticipate and react in a timely manner to ensure the ongoing success of the organisation.
1a. Leaders develop the mission, vision, values and ethics and act as role models 1b. Leaders define, monitor, review and drive the improvement of the organisations management system and performance. 1c. Leaders engage with customers, partners and representatives of society 1d. Leaders reinforce a culture of excellence with the organisations people 1e. Leaders ensure that the organisation is flexible and manages change effectively

2. Strategy
Definition Excellent organisations implement their mission and vision by developing a stakeholder focused strategy. Policies, plans, objectives and processes are developed and deployed to deliver the strategy.
2a. Strategy is based on understanding the needs and expectations of both stakeholders and the external environment 2b. Strategy is based on understanding internal performance and capabilities 2c. Strategy and supporting policies are developed, reviewed and updated to ensure economic, societal and ecological sustainability 2d. Strategy and supporting policies are communicated and deployed through plans, processes and objectives

3. People
Definition Excellent organisations value their people and create a culture that allows the mutually beneficial achievement of organisational and personal goals. They develop the capabilities of their people and promote fairness and equality. They care for, communicate, reward and recognise, in a way that motivates people, builds commitment and enables them to use their skills and knowledge for the benefit of the organisation.
3a. People plans support the organisations strategy 3b. Peoples knowledge and capabilities are developed 3c. People are aligned, involved and empowered 3d. People communicate effectively throughout the organisation 3e. People are rewarded, recognised and cared for

4. Partnerships & Resources

Definition Excellent organisations plan and manage external partnerships, suppliers and internal resources in order to support strategy and policies and the effective operation of processes.
4a. Partners and suppliers are managed for sustainable benefit 4b. Finances are managed to secure sustained success 4c. Buildings, equipment, materials and natural resources are managed in a sustainable way 4d. Technology is managed to support the delivery of strategy 4e. Information and knowledge are managed to support effective decision making and to build the organisational capability

5. Processes, Products & Services

Definition Excellent organisations design, manage and improve processes to generate increasing value for customers and other stakeholders.
5a. Processes are designed and managed to optimise stakeholder value 5b. Products and Services are developed to create optimum value for customers 5c. Products and Services are effectively promoted and marketed 5d. Products and Services are produced, delivered and managed 5e. Customer relationships are managed and enhanced

EFQM Excellence Model 2010 Results

The Model

Changes to Results
All now have the same definition, which is aligned to RADAR Defines key focus areas rather than a long list of possible measures Criterion 9 is now split as:
9a: Key Strategic Outcomes, focusing on what is achieved compared to what was stated in the strategy 9b: Key Performance Indicators, focusing on leading indicators used to predict the strategic outcomes

Clarifies the scope of Criterion 8, with clear alignment to the strategies adopted by the organisation

Example: 6. Customer Results

Definition Excellent organisations:
Develop and agree a set of performance indicators and related outcomes to determine the successful deployment of their strategy and supporting policies, based on the needs and expectations of their customers. Set clear targets for Key Results based on the needs and expectations of their customers, in line with their chosen strategy. Demonstrate positive or sustained good Customer Results over at least 3 years. Clearly understand the underlying reasons and drivers of observed trends and the impact these results will have on other performance indicators and related outcomes. Anticipate future performance and results. Understand how the Key Results they achieve compare to similar organisations and use this data, where relevant, for target setting. Segment results to understand the experience, needs and expectations of specific customer groups.

Example: 6a. Perceptions

These are the customers perceptions of the organisation. They may be obtained from a number of sources, including customer surveys, focus groups, vendor ratings, compliments and complaints. These perceptions should give a clear understanding of the effectiveness, from the customers perspective, of the deployment and execution of the organisations customer strategy and supporting policies and processes. Depending on the purpose of the organisation, measures may focus on:
Reputation and image Product and service value Product and service delivery Customer service, relationship and support Customer loyalty and engagement

Example: 6b. Performance Indicatiors

These are the internal measures used by the organisation in order to monitor, understand, predict and improve the performance of the organisation and to predict their impact on the perceptions of its external customers. These indicators should give a clear understanding of the efficiency and effectiveness of the deployment and execution of the organisations customer strategy and supporting policies and processes. Depending on the purpose of the organisation, measures may focus on:
Products and services delivery Customer service, relationships and support Complaints and compliments External recognition

Questions?

RADAR & Scoring

What feedback did we focus on:

Measure and act upon what matters (not everything!)
Define key results

Move towards more balance for Stakeholders

Changed weightings

Sustainability demands a forward view.

Its not just about the past 3 years. Seek evidence to give confidence that the organisation believes performance will continue in the future

Speed and flexibility are important (Its an ever more uncertain world)
Strengthened attributes

Creativity and innovation are of increasing importance

Added attributes
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Results: Relevance and usability Scope Integrity Segmentation Performance Trends Targets Comparisons Causes

Approach: Sound Integrated

Deployment: Implemented Systematic Assess & Refine: Measurement Learning & Creativity Innovation & Improvement

Key Changes: Enablers

1. Seek embedding of refinements over time

2. Deploy with a flexibility to manage changes in environment and re-deploy if needed

3. Measure both Efficiency and Effectiveness

4. Use creativity to generate new / changed approaches and evaluate, prioritise and use the outcomes

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Key Changes: Results

1. Relevance and Usability comes first with focus on: -scope/relevance -Integrity - segmentation

2. A focus on key results is added.

3. Targets and the Comparisons judgements will focus on Key Results

4. Assessors will seek evidence to understand if the organisation has confidence that performance will be sustained

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Balancing the Weightings

People 9% 10%

People Results 9% 10%

Leadership 10%

Policy & Strategy Strategy 10% 8%

Processes, Processes Products & 14% Services 10%

Customer Results 20% 15%

Key Performance Key Results Results 15% 15%

Partnerships & Resources 9% 10%

Society Results 6% 10%

Split between 8a & 8b is now 50/50

Questions?

Summary of Key Changes

The EFQM Excellence Model

2010

Summary of Key Changes

Fundamental Concepts now full integrated with the 9 criteria
Bullets from Fundamental Concepts for the basis of the bullets in the relevant criterion parts Language simplified, number of may include bullets reduced and now focus on what excellent organisations do in practice

Concepts incorporated or emphasised include;

Creativity and Innovation, Sustainability, Corporate Governance, Organisational Agility, Risk Management, Promoting products & services, Supplier Management

Results focus on key results required to achieve the organisations vision and strategy
This is written into both the 9 criteria and the RADAR e.g. scope, targets and benchmarks should focus on key results Future focus increased (sustaining excellent performance)

Weighting applied to the criteria has been reviewed and simplified

All Enablers now 10%, Customer & Key results are 15% each, People & Society are 10% Society results now 50% perception, 50% performance

Key Changes to Criterion Parts

Some of the specific changes made include:
1e - focus is now on organisational agility and ability to adapt to the changing organisational environment 2a & 2b - 2a focuses on the external drivers of change, 2b focuses on the current and potential capabilities of the organisation 4a - now includes managing suppliers and the scope of "partnerships" extended beyond the supply chain 5a & 5b - the old sub-criteria have been combined to recognise that "process improvement" and "process management" cannot be viewed separately 5c - focus is now on effectively promoting the organisation's products and services to current and potential customers

Integration of Fundamental Concepts into the Model

X = Text from Fundamental Concept directly reflected in sub-criterion x = Adaptation of text from Fundamental Concept appears in the sub-criterion

Questions?

Implementing the EFQM Excellence Model 2010

Whats Next?
Action Transition Guide Detail How to implement the changes in EFQM Model 2010. Upgrade course for current Assessors. Tools to help assess your organisation, from simple questionnaires to strategic assessment. A new case study based on EFQM Model 2010 will be available soon. All existing courses are being reviewed and updated. New Train the Trainer course It will be conducted using EFQM Model 2010 Revised versions of EFQM Publications, including translations. Owner Paul Gemoets For more information Available from 30/9/09 on website Register on website now Contact your EFQM Account Manager Visit EFQM Webshop From October, see website Contact Samuli Visit EFQM Webshop
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2010 Upgrade Training Assessment Tool Kit Case Study Training Courses EFQM Excellence Award Publications

Naomi Goossens Herv Legenvre

Herv Legenvre Gianluca Mule Samuli Pruikkonen Alicia Korzeniowska

EFQM Excellence Award 2010

The EFQM Excellence Award 2010 will be based on the REVISED Model. Assessors will need to attend the upgrade training. There will be workshops for Applicants in Brussels on:
13.10.2009 22.10.2009

Please ask for further information on the 2010 process [Link]@[Link]

Publications
Buy or order from Today
Model brochure Fundamental Concepts brochure Transition Guide (free download)

Review of other Publications

All publications are being reviewed and updated in line with the new Model New publications will be developed Updated versions will carry the EFQM Model 2010 logo

Please visit the webshop

[Link]

Translation of Model Brochure

Available Now
English version

Before the end of 2009

German, French and Spanish versions

During Q1 2010
Dutch and Italian versions

Other languages on request:

For further information on translation, please contact [Link]@[Link]

Training for Assessors

You can sign up for these today!
Upgrade Course for Assessors
10.11.2009 (fully booked) 16.11.2009 1.12.2009 8.12.2009 (UK) 15.12.2009 (fully booked)

N.B. All Training Events at EFQM in Brussels unless indicated otherwise. Please note that all trainings are available in-house upon request

Other Training Events

You can sign up for these today!
EFQM Assessor Training
18.11.2009 20.11.2009 (fully booked) 02.12.2009 04.12.2009 16.12.2009 18.12.2009

Assessment Masterclass
25.11.2009 27.11.2009

Start your Journey to Excellence

14.10.2009 16.10.2009 9.12.2009

N.B. All Training Events at EFQM in Brussels unless indicated otherwise. Please note that all training is available in-house upon request

Customised Assessments
EFQM can develop a tailored assessment to support your organisations journey to excellence Advantages
External feedback by some highly experienced EFQM assessors Can be done quickly and swiftly and can be planned at any time Uses existing documentation; no need to compile a submission document Can be customised to focus on some selected strategic themes

Contact [Link]@[Link] for further information

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Assessment Tool Kits

Starting the Journey
We are updating and fully revising the Determining Excellence questionnaire

On the Way

Advanced

Olympic Test Customised assessment by peers Strategy-based Assessment . Contact [Link]@[Link]

Free assessment tools on EFQM website before end October 2009

Implementation guidelines will be developed over time

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Implementation Guidelines
The Core Team will be seeking input where implementation guidelines would be useful. These will be driven and developed by specific member groups.
EFQM will provide support, including guidance and templates. Contact one of the core team with your ideas.

Marie and Jacques are already planning a working group to develop the guidelines for Public Sector Organisations:
If you want to be involved, get in touch.
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Principles for future update

The EFQM Excellence Model will be reviewed and updated at least every three years. All stakeholders will be involved in the process. The Assessor Community will be able to input ideas at the Learning Edge and following the Award Cycle. The Core Team will meet on a regular basis within this annual cycle to review and prioritise the inputs. The conclusions from this review will be shared with our stakeholders.

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Questions?

Look for

Thank you