EVERCARE HOSPITAL
One of Bangladesh's top multifunctional hospitals is
Evercare Hospital Dhaka. Originally founded as Apollo
Hospitals Dhaka in 2005, it changed its name to the
Evercare Group in 2020. Being the first hospital in
Bangladesh to receive Joint Commission International (JCI)
recognition, it guarantees top-notch medical services. In
addition to its well-known bone marrow transplant
program, the hospital provides advanced medical, surgical,
and diagnostic services. As a member of the Evercare
Group, it is dedicated to offering patient-centered care in
developing markets using state-of-the-art technology and
highly qualified personnel.
Mission, Vision & Goals
VISION
MISSION GOAL
Evercare Hospital
The vision of Evercare Continuously enhance the
Dhaka is to enhance
Hospital Dhaka is to quality of patient care by
the health and well-
become the most adopting the latest
being of the people it
trusted healthcare medical advancements.
serves by offering
provider in Bangladesh, Create a safe and trusted
easily accessible,
setting a benchmark healthcare environment
superior healthcare
for clinical and service that prioritizes patient
services. The hospital
excellence. The satisfaction and trust.
is committed to
hospital aspires to lead Expand the reach of
providing
in patient care, services to provide
compassionate
Medical Service & facilities
• Outpatient Services: Inpatient Services: Critical Care:
Consultation with specialists Private rooms, semi- Intensive
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Diagnostic Services:
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orthopedic,
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oncological surgeries. pathology.
Pharmacy Services:
Specialized Clinics:
Diabetes, Hypertension, and Heart On-site pharmacy operating
Failure clinics. 24/7 to ensure the availability
Weight management, wellness, and of medications.
lifestyle modification
programsmicrobiology, and
pathology.
Service Structure of Evercare
Hospital
0 0 0 0
1 2 3 4
Emergency and Outpatient Services: Inpatient Care: Specialized
Trauma Care: Specialized clinics across A wide range of Departments:
24/7 emergency various departments services, including Cardiology
services equipped to where patients can private and semi- Neurology
handle critical and life- receive consultations private rooms, medical Oncology
threatening conditions. and follow-up care. and surgical care, and Orthopedics
intensive care units Pediatrics
(ICU).
Service Structure of Evercare
Hospital
0 0 0 0
1 2 3 4
Diagnostic Services: Surgical Services: Pharmacy Services: Support Services:
High-tech imaging, Operating theaters An on-site Includes
laboratory testing, for routine and pharmacy offering physiotherapy,
and pathology complex surgeries, a range of nutrition
services for including medications and counseling, and
accurate diagnosis. medical supplies. rehabilitation
laparoscopic programs.
procedures
Porter's 5 Forces Template
[Link] of New 2. Bargaining Power 3. Bargaining Power 4. Threat of
Entrants: of Suppliers: of Buyers (Patients): Substitutes: 5. Industry Rivalry:
Moderate Moderate to High Moderate Moderate High
Threat of Substitutes
Barriers to Entry: High Key Suppliers: Medical Buyer Segments: Government hospitals
capital requirements: equipment manufacturers (e.g., High-income Competitors:
offering free or low-cost
Establishing a hospital for diagnostic and surgical tools).
individuals seeking services. o Smaller clinics Major direct
Pharmaceutical companies competitors: Apollo
with advanced supplying drugs and medical premium healthcare. providing affordable
infrastructure and consumables. outpatient services. Hospitals Dhaka, United
Corporate clients and
technology demands Skilled labor (doctors, nurses, International hospitals in Hospital, Square
and healthcare professionals). insured patients. India, Thailand, and Singapore Hospitals, Labaid Hospital.
significant investment. Factors Influencing Power: Medical tourists from for medical tourism. Indirect competitors:
Regulatory Dependence on specialized neighboring countries. Factors Influencing Threat:
equipment suppliers gives Public hospitals,
requirements: • Factors Influencing Public hospitals cater to lower-
suppliers leverage over pricing. o income groups, limiting diagnostic centers, and
Stringent healthcare Limited availability of highly skilled Power: Patients have specialized clinics.
substitution for Evercare’s
regulations and licensing medical professionals increases options to choose from target demographic. Factors Driving Rivalry:
create barriers for new their bargaining power. o However,
Evercare’s strong global network other private hospitals, oInternational hospitals Competitors offer similar
entrants. enter and and partnerships within the such as Apollo or United, attract some high-income services with comparable
challenge Ever care’s Evercare Group mitigate some of
or seek care abroad.
patients, but Evercare
technology and
position. this power. competes with comparable
services at lower costs locally specialization.
Opportunities
for Entrants:
Impact: Impact: Impact: Impact:
Moderate to high, Moderate, as Moderate, as public High, as Evercare
Growing demand for hospitals and
quality healthcare in as the hospital patients have faces stiff
international competition from
Bangladesh creates relies on high- choices but
providers can attract
room for new prioritize quality well-established
quality supplies patients, but
competitors. and trust in critical Evercare’s premium players with
and skilled labor overlapping target
Emerging healthcare health decisions. services reduce the
for its operations. threat. demographics.
EVERCARE HOSPITAL
EVERCARE HOSPITAL
Strengths
Advanced Technology and Infrastructure Equipped with state-of-the-art medical
technologies, such as robotic-assisted surgery and advanced imaging systems, ensuring
precise diagnostics and treatment.
Highly Skilled Medical Professionals A team of nationally and internationally trained
doctors, nurses, and support staff offering expertise across multiple specialties.
International Accreditation Accreditation by global healthcare organizations like JCI
enhances patient trust and reinforces its reputation for quality.
Wide Range of Specialized Services Leading in areas like cardiology, oncology,
orthopedics, and neurology, providing comprehensive treatment under one roof.
Global Brand and Network Part of the Evercare Group, leveraging a strong global
reputation and access to shared knowledge and best practices
Focus on Patient-Centric Care Offers personalized healthcare, luxurious amenities, and a
seamless patient experience, ensuring satisfaction and loyalty.
Weaknesses
High Cost of Services Premium pricing limits access to middle- and lower-income
groups,
narrowing its target audience.
Limited Geographic Reach Operates in Dhaka only, restricting accessibility for patients
in other regions of Bangladesh.
Dependency on High-Income Patients and Medical Tourists Relies heavily on affluent
local patients and international medical tourists making it vulnerableto economic
fluctuations or global crises.
High Operational Costs Advanced technology and premium services come with high
maintenance and operational costs, potentially impacting profitability.
EVERCARE HOSPITAL
Threats
Intense Competition Competitors like United Hospital, Square Hospitals,
Apollo Hospitals, and Labaid Hospital are continually upgrading services,
increasing competition.
Economic Instability Economic downturns could reduce the affordability
of premium services, impacting revenue.
Regulatory Challenges Changes in healthcare regulations or taxation
policies may increase costs or limit operational flexibility.
Rising Expectations from Patients Increasing demands for affordability
and quicker service could strain Evercare’s premium, patient-focused
model.
Technological Obsolescence Rapid advancements in medical technology
could make existing infrastructure outdated, requiring continuous
Opportunities
investment.
Growing Demand for Quality Healthcare Increasing awareness and demand for
advanced healthcare services in Bangladesh create a larger market for premium
providers.
Medical Tourism Growth Bangladesh’s strategic location and relatively lower treatment
costs compared to other countries can attract more medical tourists.
Expansion into Regional Markets Establishing satellite clinics or hospitals in other cities
like Chittagong and Sylhet can help capture untapped markets.
Integration of Digital Health Services Expanding telemedicine and digital health
platforms can attract tech-savvy patients and improve service delivery.
Government and International Collaborations Partnering with public health initiatives
Challenges of EVERCARE
HOSPITAL
Limited
Geographic Reach Technological
Economic High Increasing Dependency on Obsolescence
Cost of Competition Medical Tourism
Healthcare The presence of The hospital relies
Services established heavily on
The hospital competitors like international
The hospital
operates solely United Hospital, patients, making operates solely
Technological Obsolescence
in Dhaka, Square Hospitals,
Technological it vulnerable to
Obsolescence in Dhaka,
Evercare’s
restricting and Apollo Hospitals fluctuations due restricting
access for creates intense to global access for
premium pricing competition, economic
structure limits patients from patients from
pressuring Evercare conditions or
accessibility for other regions of to continually health crises. other regions of
middle- and Bangladesh. innovate Bangladesh.
lowerincome
groups, narrowing
its potential
customer base.
Recommendations
3. Invest in Technology
[Link] Tiered Pricing and Innovation
Implement more affordable Continuously upgrade
service packages for middle- medical equipment and
and lower-income groups integrate advanced
while retaining premium technologies like AI-driven
offerings for high-income diagnostics and telemedicine
patients. to stay competitive.
2. Diversify Patient 4. Enhance Employee
Segments Retention
Focus on attracting local Offer competitive salaries,
patients by offering career development
preventive care, wellness opportunities
programs,
5. Proactive Regulatory
Monitoring
Establish a dedicated compliance
team to stay updated on regulatory
changes and ensure the hospital’s
adherence to national and
international healthcare standards.
6. Strengthen Brand
Differentiation
Focus on unique selling points such as
advanced technology, international
accreditation, and specialized services
to stand out in a competitive market.
Conclusion
Evercare Hospital Dhaka has established itself as
a premier healthcare provider in Bangladesh,
offering world-class medical services, advanced
technology, and specialized care. With its
commitment to patient-centric healthcare, the
hospital has built a strong reputation both
domestically and internationally, attracting a
significant number of medical tourists. However,
challenges such as high service costs, limited
geographic reach, intense competition, and
dependency on medical tourism remain key
areas for improvement. To maintain and enhance
its competitive position, Evercare Hospital must
focus on expanding its services to other regions,
diversifying its patient base, investing in
continuous technological innovation, and refining
its talent retention strategies.
