Business Plan for Westbound House of
Furniture
1. Executive Summary
Business Name: Westbound House of Furniture
Founder: Joseph Mwaura
Business Structure: Sole Proprietorship
Location: Westland, Nairobi County – Along Waiyaki Way
Industry: Furniture Retail and Showroom Staging
Business Activities: Sale of high-end furniture and professional staging services for showrooms
and real estate
Education of Owner: Bachelor of Science in Civil Engineering, Machakos University
Mission Statement
To transform everyday spaces into timeless, luxurious environments by offering high-end
furniture and expert showroom staging services tailored to the discerning tastes of our clientele.
Vision Statement
To become Nairobi’s most trusted name in luxury furniture retail and interior staging, setting
new standards for quality, design, and service in Kenya and beyond.
2. Business Description
Westbound House of Furniture will operate as a premier destination for upscale, contemporary
furniture and custom staging services. Located in the prime commercial zone of Westland along
Waiyaki Way, the business will cater to a growing demand for stylish and elegant interiors in
Nairobi’s booming residential and commercial property markets.
Joseph Mwaura leverages his civil engineering background to bring structural insight and
aesthetic precision to furniture design and spatial arrangement, setting the business apart from
traditional retailers.
3. Products and Services
High-End Furniture Sales
Living room furniture (luxury sofas, sectionals, coffee tables)
Bedroom sets (king/queen beds, dressers, wardrobes)
Dining sets (tables, chairs, buffets)
Office furniture (executive desks, ergonomic chairs)
Accent and custom-designed pieces (lighting, décor, cabinets)
Showroom and Interior Staging Services
Staging for real estate model homes and apartments
Furniture arrangement for commercial showrooms and exhibitions
Office space and reception area staging
Furniture rentals for photo/video shoots
4. Market Analysis
Industry Overview
Kenya’s real estate sector, especially in Nairobi, is growing rapidly. There’s increasing demand
for premium interior finishes and elegant furnishings, especially in urban and suburban high-
income areas. Westland is a strategic location, with affluent clientele, numerous developers, and
corporate offices.
Target Market
Real estate developers and property managers
Affluent homeowners and interior designers
High-end furniture shoppers
Corporate offices and commercial real estate agents
Event and media production companies
Competitor Analysis
Main Competitors:
Victoria Courts
Odds & Ends
Furniture Palace
Imported designer furniture brands
Competitive Advantages:
Strategic location on Waiyaki Way
Combination of furniture sales and professional staging
Customization and locally manufactured luxury designs
Owner’s engineering background adds quality assurance and design insight
5. Marketing and Sales Strategy
Branding
High-end, minimalist visual identity
Strong presence on digital platforms and real estate networks
Focus on exclusivity, customization, and quality craftsmanship
Promotion Strategies
Launch event for interior designers and real estate agents
Instagram, Facebook, and YouTube campaigns showcasing showroom transformations
Partnerships with real estate agencies and developers
Paid ads (Google and social media), SEO for e-commerce site
Brochures in premium real estate offices and hotels
Sales Channels
Physical showroom in Westland
Website with product listings and booking for staging
Direct sales to developers and corporate clients
Online inquiries and WhatsApp orders
6. Operational Plan
Business Premises
A leased retail and showroom space along Waiyaki Way, Westland
Warehouse/production area for custom orders (can be off-site)
Staff Structure
Business Owner – CEO & Creative Director
Sales and Customer Service Officer
Interior Stylist/Staging Consultant
Carpenter/Upholstery Technicians
Delivery and Logistics Coordinator
Suppliers
Local carpenters and artisan manufacturers
Importers of premium materials (leather, hardwood, fabric)
7. Legal and Regulatory Compliance
Business Name Registration (Westbound House of Furniture)
Sole Proprietorship license
County business permit (Nairobi County)
KEBS compliance for product standards
NEMA clearance for furniture production if applicable
8. Financial Plan
Startup Capital Requirements
Item Estimated Cost (KES)
Showroom Lease & Renovation 1,500,000
Initial Inventory (Furniture Stock) 2,000,000
Branding and Marketing Launch 300,000
Website Development & E-commerce Setup 150,000
Furniture Production Equipment 500,000
Working Capital (3 months) 550,000
Total Estimated Capital 5,000,000
Revenue Streams
Retail furniture sales
Custom furniture commissions
Staging consultation and setup fees
Furniture rental for staging/events
Projected Monthly Revenue (Year 1)
KES 400,000–700,000 depending on product demand and staging contracts
Break-even Point
Estimated within 10–12 months of operation
9. Risk Assessment and Mitigation
Risk Mitigation Strategy
High initial capital expenditure Seek flexible lease terms, phase equipment purchase
Market competition Offer customization and integrated staging service
Economic fluctuations affecting
Diversify revenue with rentals and B2B partnerships
sales
Work with multiple local suppliers and maintain buffer
Supply chain delays
inventory
10. Growth and Expansion Plan
Open additional showrooms in affluent Nairobi suburbs and Mombasa
Launch online store with nationwide delivery
Develop Westbound-branded furniture collection
Form exclusive partnerships with real estate developers
Explore franchising model after 3 years of stable profitability
Appendices
CV and qualifications of Joseph Mwaura
Sample furniture product catalog
Draft showroom layout and visual mockups
Market survey (if available)
Legal documents (licenses and registrations)
