Generation Z (often shortened to Gen Z), also known as zoomers,[1][2][3] is the demographic cohort succeeding Millennials and

preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s
as ending birth years with the generation loosely being defined as people born around 1997 to 2012.[4] Most members of
Generation Z are the children of Generation X.[5]

As the first social generation to have grown up with access to the Internet and portable digital technology from a young age,
members of Generation Z have been dubbed "digital natives"[6] even if they are not necessarily digitally literate[7] and may struggle
in a digital workplace.[8][9] Moreover, the negative effects of screen time are most pronounced in adolescents, as compared to
younger children.[10] Sexting became popular during Gen Z's adolescent years, although the long-term psychological effects are not
yet fully understood.[11]

Generation Z has been described as "better behaved and less hedonistic" than previous generations.[12][13] They have
fewer teenage pregnancies, consume less alcohol (but not necessarily other psychoactive drugs),[14][15][16] and are more focused on
school and job prospects.[12][17] They are also better at delaying gratification than teens from the 1960s.[18] Youth subcultures have
not disappeared, but they have been quieter.[19][20] Nostalgia is a major theme of youth culture in the 2010s and 2020s.[21][22][23]

Globally, there is evidence that girls in Generation Z experienced puberty at considerably younger ages compared to previous
generations, with implications for their welfare and their future.[24][25][26][27][28] Furthermore, the prevalence of allergies among
adolescents and young adults in this cohort is greater than the general population;[29][30] there is greater awareness
and diagnosis of mental health conditions,[17][16][31][32] and sleep deprivation is more frequently reported.[33][34][35] In many countries,
Generation Z youth are more likely to be diagnosed with intellectual disabilities and psychiatric disorders than older generations.
[36][37]

Generation Z generally hold left-wing political views,[38] but has been moving towards the right since 2020.[39][40] There is, however,
a significant gender gap among the young around the world.[41][42] A large percentage of Generation Z have positive views
of socialism.[43][44]

East Asian and Singaporean students consistently earned the top spots in international standardized tests in the 2010s[45][46][47] and
2020s.[48][49][50] Globally, though, reading comprehension and numeracy have been on the decline.[48][51] As of the 2020s, young
women have outnumbered men in higher education across the developed world.[52]

Etymology and nomenclature

The name Generation Z is a reference to the fact that it is the second generation after Generation X, continuing the alphabetical
sequence from Generation Y (Millennials).[53][54]

Other proposed names for the generation included iGeneration,[55] Homeland Generation,[56] Net Gen,[55] Digital Natives,[55] Neo-
Digital Natives,[57] Pluralist Generation,[55] Internet Generation,[58] and Centennials.[59]

"While there is no scientific process for deciding when a name has stuck, the momentum is clearly behind Gen Z."

Michael Dimmock, Pew Research Center[60]

The rapper MC Lars used the term iGeneration as early as 2003, as a song title.[61] Psychology professor and author Jean
Twenge also used the term, intending it as the title of her 2006 book about Millennials but changing the title to Generation Me at
the insistence of her publisher. Twenge later used the term for her 2017 book iGen. Others also claim to have coined the name.[55]

Author Neil Howe coined the term Homeland Generation in 2014, as a continuation of the Strauss–Howe generational
theory with William Strauss. The term Homeland refers to being the first generation to enter childhood after
protective surveillance state measures, like the Department of Homeland Security, were put into effect following the September
11 attacks.[56]

The Pew Research Center surveyed the various names for this cohort on Google Trends in 2019 and found that in the U.S., the
term Generation Z was overwhelmingly the most popular, from then on calling it Gen Z in their research.[62] The Merriam-
Webster and Oxford dictionaries both have official entries for Generation Z.[60]

In Japan, the cohort is described as neo-digital natives, a step beyond the previous cohort described as digital natives. Digital
natives primarily communicate by text or voice, while neo-digital natives use video, video-telephony, and movies. This emphasizes
the shift from PC to mobile and text to video among the neo-digital population.[57]

Zoomer is an informal term used to refer to members of Generation Z.[2] It combines the shorthand boomer, referring to baby
boomers, with the "Z" from Generation Z. Zoomer in its current incarnation skyrocketed in popularity in 2018, when it was used in
a 4chan internet meme mocking Gen Z adolescents via a Wojak caricature dubbed a "Zoomer".[63][64] Merriam-Webster's records
suggest the use of the term zoomer in the sense of Generation Z dates back at least as far as 2016. It was added to the Merriam-
Webster dictionary in October 2021[1] and to Dictionary.com in January 2020.[65] Prior to this, zoomer was occasionally used to
describe particularly active baby boomers.[1]

Date and age range

Researchers and popular media have used the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years
to define Generation Z.

The Merriam-Webster Online Dictionary defines Generation Z as "the generation of people born in the late 1990s and early
2000s".[66] The Oxford Dictionaries define Generation Z as "the group of people who were born between the late 1990s and the
early 2010s, who are regarded as being very familiar with the internet".[67] Encyclopedia Britannica defines Generation Z as "the
term used to describe Americans born during the late 1990s and early 2000s. Some sources give the specific year range of 1997–
2012, although the years spanned are sometimes contested or debated because generations and their zeitgeists are difficult to
delineate."[68]

The Pew Research Center has defined 1997 as the starting birth year for Generation Z, basing this on "different formative
experiences", such as new technological and socioeconomic developments, as well as growing up in a world after the September
11 attacks.[69] Pew has not specified an endpoint for Generation Z, but used 2012 as a tentative endpoint for their 2019 report.
[69]
Numerous news outlets use a starting birth year of 1997, often citing Pew Research Center.[a] Various think tanks and analytics
companies also have set a 1997 start date,[b] as do various management and consulting firms.[c] In a 2022 report, the U.S.
Census designates Generation Z as "the youngest generation with adult members (born 1997 to 2013)".[87] Statistics Canada used
1997 to 2012, citing Pew Research Center, in a 2022 publication analyzing their 2021 census.[88] The Library of Congress uses 1997
to 2012, citing Pew Research as well.[89]

The Collins Dictionary define Generation Z as "members of the generation of people born between the mid-1990s and mid-
2010s".[90] In her book iGen (2017), psychologist Jean Twenge defines the "iGeneration" as the cohort born between 1995 and
2012.[91] Other news outlets occasionally use 1995 as the starting birth year of Generation Z,[d] as do various management and
consulting firms.[e] The Australian Bureau of Statistics have used 1996 to 2010 to define Generation Z in a 2021 Census report.
[99]
Similarly, various management and consulting firms have used 1996 as a starting date for Generation Z.[f]

Individuals born in the Millennial and Generation Z cusp years have been sometimes identified as a "microgeneration" with
characteristics of both generations. The most common name given for these cuspers is Zillennials.[103][104] Individuals born on the
cusp of Generation Z and Generation Alpha have been referred to as Zalphas.[105]

Arts and culture

Happiness and personal values

The Economist has described Generation Z as a more educated, well-behaved, stressed and depressed generation in comparison
to previous generations.[17] In 2016, the Varkey Foundation and Populus conducted an international study examining the attitudes
of over 20,000 people aged 15 to 21 in twenty countries and that 59% of Gen Z youth were happy overall with the states of affairs
in their personal lives. The most unhappy young people were from South Korea (29%) and Japan (28%) while the happiest were
from Indonesia (90%) and Nigeria (78%).[106]

The best sources of happiness were being physically and mentally healthy (94%), having a good relationship with family (92%), and
with friends (91%). In general, respondents who were younger and male tended to be happier. Religious faith was purportedly the
least happiness-inducing.[106]
The top reasons for anxiety and stress were money (51%) and school (46%); social media and having access to basic resources
(such as food and water) finished the list, both at 10%. Concerns over food and water were most serious in China (19%), India
(16%), and Indonesia (16%); young Indians were also more likely than average to report stress due to social media (19%).[106]

Important personal values of Gen Z are their families and themselves get ahead in life (both 27%), followed by honesty (26%).
Looking beyond their local communities came last at 6%.[106] Familial values were especially strong in South America (34%)
while individualism and the entrepreneurial spirit proved popular in Africa (37%). People who influenced youths the most were
parents (89%), friends (79%), and teachers (70%). Celebrities (30%) and politicians (17%) came last. In general, young men were
more likely to be influenced by athletes and politicians than young women, who preferred books and fictional characters.
Celebrity culture was especially influential in China (60%) and Nigeria (71%) and particularly irrelevant
in Argentina and Turkey (both 19%).[106]

For young people, the most important factors for their current or future careers were the possibility of honing their skills (24%),
and income (23%) while the most unimportant factors were fame (3%) and whether or not the organization they worked for made
a positive impact on the world (13%). The most important factors for young people when thinking about their futures were their
families (47%) and their health (21%); the welfare of the world at large (4%) and their local communities (1%) bottomed the list.
[106]

Common culture

The COVID-19 pandemic struck when the oldest members of Generation Z were just joining the workforce and the rest were still in
school.[107] While Generation Z proved to be less resilient than older cohorts, their fundamental values did not change, and they
remained open to change, such as the transition towards hybrid school and remote work.[108] On average, Generation Z is more
likely to value ambition, creativity, and curiosity than the general population, including Millennials.[109]

A 2020 survey conducted by the Center for Generational Kinetics, on 1,000 members of Generation Z and 1,000 Millennials,
suggests that Generation Z still would like to travel, despite the COVID-19 pandemic and the recession it induced. However,
Generation Z is more likely to look carefully for package deals that would bring them the most value for their money, as many of
them are already saving money for buying a house and for retirement, and they prefer more physically active trips. Mobile-friendly
websites and social-media engagements are both important.[110] They take advantage of the Internet to market and sell their fresh
produce. In Western countries like the United Kingdom, teenagers now prefer to get their news from social-media networks such
as Instagram and TikTok and the video-sharing site YouTube rather than more traditional media, such as radio or television.[111]

Having a mobile device has become almost universal by the time the first wave of Generation Z reaches adolescence. Some even
have their phones besides them in bed.[112] But despite being digital natives, Generation Z also values in-person interactions and
recognizes the limits of virtual communications.[109] Among children and teenagers of the 2010s, much leisure time is spent
watching television, reading, social networking, watching YouTube videos, and playing games on smartphones.[113]

Subcultures and nostalgia

Two young women taking a selfie at the Palais des Beaux-Arts in Lille, France in 2016

During the 2000s and especially the 2010s, youth subcultures that were as influential as what existed during the late 20th century
became scarcer and quieter, at least in real life though not necessarily on the Internet, and more ridden with irony and self-
consciousness due to the awareness of incessant peer surveillance.[114][115] In Germany, for instance, youth appears more interested
in a more mainstream lifestyle with goals such as finishing school, owning a home in the suburbs, maintaining friendships and
family relationships, and stable employment, rather than popular culture, glamor, or consumerism.[116]
Boundaries between the different youth subcultures appear to have been blurred, and nostalgic sentiments have risen.[114]
[115]
Although nostalgia is normally associated with the elderly, this sentiment is now commonplace among those who came of age
during the 2010s and 2020s. Struggling with present realities, Millennials and Generation Z long for the past, when life seemed
simpler and less stressful, even if they have themselves never experienced it.[117] For example, although an aesthetic dubbed
'cottagecore' in 2018 has been around for many years,[118] it has become a subculture of Generation Z,[119] especially on various
social media networks in the wake of the mass lockdowns imposed to combat the spread of COVID-19.[120] It is a form
of escapism[118] and aspirational nostalgia.[121] Nostalgic sentiments surged during and after the COVID pandemic.[122] Vintage
fashion is growing in vogue among Millennial and Generation Z consumers.[123] Nevertheless, large shares of Generation Z have
never visited museums or heritage sites, preferring instead to watch television or browsing social media.[124]

Spotify consumer data from 2022 suggests that Generation Z is most nostalgic for the 1980s.[117] The Netflix science-fiction horror
series Stranger Things (2016–2025) is a major example of using and evoking nostalgia for the 1980s, enabling Generation Z to
learn what their Generation X parents experienced in their youth during that decade.[125] 1980s songs featured in the Stranger
Things soundtracks that became popular among Generation Z included "Running Up That Hill" (1985) by Kate Bush, which has
appeared in many TikTok videos.[126] There is also evidence that Generation Z is also nostalgic for the Y2K era (the late 1990s and
early 2000s),[122] given the popularity of the Y2K aesthetic among this cohort.[127][128][129] Other trends of fashion and lifestyles
among Generation Z include VSCO girl, E-girl and E-boy, and Barbiecore, among many others, made popular by TikTok,
Instagram, Pinterest, influencers and celebrities.[130][131]

In Japan, Generation Z has Shōwa nostalgia[132][133] and the Shōwa-era music of Akina Nakamori, Seiko Matsuda and Yōko
Oginome is popular with them.[134][135] 1970s and 1980s city pop music, such as that of Mariya Takeuchi, is also popular with
Generation Z, both in and outside of Japan.[136][137]

Television and streaming

Figures from Nielsen and Magna Global revealed that the viewership of children's cable television channels such as Disney
Channel, Cartoon Network, and Nickelodeon continued their steady decline from the early 2010s, with little to no alleviating
effects due to the COVID-19 pandemic, which forced many parents and their children to stay at home.[138][139] Disney Channel in
particular lost a third of their viewers in 2020, leading to closures in Scandinavia, the United Kingdom, Australia, and Southeast
Asia.[139] On the other hand, streaming services saw healthy growth.[138][139] In the United Kingdom, for instance, a majority of
children and teenagers watched a film or series on Netflix rather than on television, according to a 2019 report by Childwise.[140] By
2025, YouTube, Netflix, and Disney+ have become the most popular substitutes for traditional children's programming on
television among young viewers.[141]

Generation Z continues to enjoy comfort television shows that first aired between the 1990s and early 2000s, such as The
Office (2005–2013) and Friends (1994–2004).[140][142] Meanwhile, the animated series Bluey (2018–present), though made for
preschool children, has been surprisingly well-received among teenagers and young adults because it portrays family life positively
and makes them feel nostalgic.[143][144] It also helps many Millennials and members of Generation Z heal emotional wounds from
their childhoods.[145][146]

Global demand for Japanese animations (anime) is projected to continue growing until at least 2030 due to interest among young
people.[141]

Reading habits
 A teenage girl reading Harry Potter and the Goblet of Fire in 2023

According to a 2019 OECD survey, members of Generation Z were spending more time on electronic devices and less time reading
books than before,[147][148][149] with implications for their attention spans,[150] vocabulary,[151][152] academic performance,[153] and
future economic contributions.[147]

In New Zealand, child development psychologist Tom Nicholson noted a marked decline in vocabulary usage and reading among
schoolchildren, many of whom are reluctant to use the dictionary. According to a 2008 survey[needs update] by the National Education
Monitoring Project, about one in five four-year and eight-year pupils read books as a hobby, a ten-percent drop from 2000.[151]

In the United Kingdom, children and teenagers of the 2010s reportedly spent more time playing video games and watching
YouTube videos but less time reading.[113] By 2022, Generation Z accounted for the majority of book purchases in that country.
[154]
However, teenage girls are much more likely than boys to read for pleasure. About one in three children struggle with finding
something interesting to read.[148]

According to the Progress in International Reading Literacy Study (PIRLS), fourth graders in 2016, in 13 out of 20 countries and
territories surveyed, were markedly less enthusiastic about reading than their predecessors in 2001 while their parents were even
less keen on reading than they were.[51]

Among members of Generation Z who read, romantic fantasy and Japanese comics (manga), such as One Piece (1997–present)
or Naruto (1999–2014) are some of the most popular. Unlike older cohorts, they are fond of fan fiction and escapism.[155] In
addition, BookTok, a community on Tiktok, has many members from Generation Z,[156] especially teenage girls and young women.
[157]
BookTok has stimulated a revival of volitional reading among the young[158] and a surge in book sales for publishers.[157][159]

Fan fiction

Karen Gillan (as Amy Pond) and Matt Smith (the Eleventh Doctor) on set for Doctor
Who (Series 5). Popular franchises such as Doctor Who have inspired numerous fan fiction stories written mostly by young female
authors.

During the first two decades of the 21st century, writing and reading fan fiction and creating fandoms of fictional works became a
prevalent activity worldwide. Demographic data from various depositories revealed that those who read and wrote fan fiction
were overwhelmingly young, in their teens and twenties, and female.[160][161][162] For example, an analysis published in 2019 by data
scientists Cecilia Aragon and Katie Davis of the site FanFiction.Net showed that some 60 billion words of contents were added
during the previous 20 years by 10 million English-speaking people whose median age was 151⁄2 years.[162] Fan fiction writers base
their work on various internationally popular cultural phenomena such as K-pop, Star Trek, Harry Potter, Twilight, Doctor Who,
and My Little Pony, known as 'canon', as well as other things they considered important to their lives, like natural disasters.[160][161]
[162]
Much of fan fiction concerns the romantic pairing of fictional characters of interest, or 'shipping'.[163] Aragon and Davis argued
that writing fan fiction stories could help young people combat social isolation and hone their writing skills outside of school in an
environment of like-minded people where they can receive (anonymous) constructive feedback, what they call 'distributed
mentoring'.[162] Informatics specialist Rebecca Black added that fan fiction writing could also be a useful resource for English-
language learners. Indeed, the analysis of Aragon and Davis showed that for every 650 reviews a fan fiction writer receives, their
vocabulary improved by one year of age, though this may not generalize to older cohorts.[164] On the other hand, children
browsing fan fiction contents might be exposed to cyberbullying, crude comments, and other inappropriate materials.[163]

Music

K-pop acts such as BTS have gained popularity among members of Generation Z.

Generation Z has a plethora of options when it comes to music consumption, allowing for a highly personalized experience.
[165]
Spotify and terrestrial radio are the top choices for music listening[166] while YouTube is the preferred platform for music
discovery.[140][166] In mid-2023, Spotify reported more growth than expected in the number of subscribers among Generation Z.
[167]
Additional research showed that within the past few decades, popular music has gotten slower; that majorities of listeners
young and old preferred older songs rather than keeping up with new ones; that the language of popular songs was becoming
more negative psychologically; and that lyrics were becoming simpler and more repetitive, approaching one-word sheets,
something measurable by observing how efficiently lossless compression algorithms (such as the LZ algorithm) handled them.
[168]
On the other hand, texture and rhythm are becoming more complex.[169] Streaming services have made it extremely easy for
listeners to sample songs, creating pressure on musicians to compose songs that are as easy to process and have as many hooks as
possible.[169] Sad music is quite popular among adolescents, though it can dampen their moods, especially among girls.[165]

Demographics

Median age by country in years in 2017. The youth bulge is evident in parts of Latin America, Africa, the Middle East and
Southeast Asia.
 

Population pyramid of the world in 2018

Although many countries have aging populations and declining birth rates, Generation Z is currently the largest generation alive.
[170]
Bloomberg's analysis of United Nations data predicted that, in 2019, members of Generation Z accounted for 2.47 billion (32%)
of the 7.7 billion inhabitants of Earth, surpassing the Millennial population of 2.43 billion. The generational cutoff of Generation Z
and Millennials for this analysis was placed at 2000 to 2001.[171][172]

Africa

Generation Z currently comprises the majority of the population of Africa.[173] In 2017, 60% of the 1.2 billion people living in Africa
fell below the age of 25.[174]

In 2019, 46% of the South African population, or 27.5 million people, are members of Generation Z.[175]

Statistical projections from the United Nations in 2019 suggest that, in 2020, the people of Niger had a median age of 15.2, Mali
16.3, Chad 16.6, Somalia, Uganda, and Angola all 16.7, the Democratic Republic of the Congo 17.0, Burundi 17.3, Mozambique
and Zambia both 17.6. This means that more than half of their populations were born in the first two decades of the 21st century.
These are the world's youngest countries by median age.[176]

Asia

According to a 2022 McKinsey & Company insight, Generation Z will account for a quarter of the population of the Asia-Pacific
region by 2025, and possess a global spending power of approximately US$140bn by 2030.[177]

As a result of cultural ideals, government policy, and modern medicine, there have been severe gender population imbalances in
China and India. According to the United Nations, in 2018, there were 112 Chinese males for every hundred females ages 15 to 29;
in India, there were 111 males for every hundred females in that age group. China had a total of 34 million excess males and India
37 million, more than the entire population of Malaysia. Together, China and India had a combined 50 million excess males under
the age of 20. Such a discrepancy fuels loneliness epidemics, human trafficking (from elsewhere in Asia, such as Cambodia and
Vietnam), and prostitution, among other societal problems.[178]

 Population pyramids of China, India, Japan, and Singapore in 2016


 

Europe

Out of the approximately 66.8 million people of the UK in 2019, there were approximately 12.6 million people (18.8%) in
Generation Z, if defined as those born from 1997 to 2012.[179]

Generation Z is the most diverse generation in the European Union in regards to national origin.[180] In Europe generally, 13.9% of
those ages 14 and younger in 2019 (which includes older Generation Alpha) were born in another EU Member State, and 6.6%
were born outside the EU. In Luxembourg, 20.5% were born in another country, largely within the EU (6.6% outside the EU
compared to 13.9% in another member state); in Ireland, 12.0% were born in another country; in Sweden, 9.4% were born in
another country, largely outside the EU (7.8% outside the EU compared to 1.6% in another member state). In Finland, 4.5% of
people aged 14 and younger were born abroad and 10.6% had a foreign-background in 2021.[181] However, Gen Z from eastern
Europe is much more homogeneous: in Croatia, only 0.7% of those aged 14 and younger were foreign-born; in the Czech Republic,
1.1% aged 14 and younger were foreign-born.[180]

Higher portions of those ages 15 to 29 in 2019 (which includes younger Millennials) were foreign born in Europe. Luxembourg had
the highest share of young people (41.9%) born in a foreign country. More than 20% of this age group were foreign-born in
Cyprus, Malta, Austria and Sweden. The highest shares of non-EU born young adults were found in Sweden, Spain and Luxemburg.
Like with those under age 14, countries in eastern Europe generally have much smaller populations of foreign-born young adults.
Poland, Lithuania, Slovakia, Bulgaria and Latvia had the lowest shares of foreign-born young people, at 1.4 to 2.5% of the total age
group.[180]

 Population pyramids of France, Greece, and Russia in 2016

North America

See also: Aging of Canada and Aging of the United States

Data from Statistics Canada published in 2017 showed that Generation Z comprised 17.6% of the Canadian population.[182]
A report by demographer William Frey of the Brookings Institution stated that in the United States, the Millennials are a bridge
between the largely white pre-Millennials (Generation X and their predecessors) and the more diverse post-Millennials
(Generation Z and their successors).[183] Frey's analysis of U.S. Census data suggests that as of 2019, 50.9% of Generation Z is white,
13.8% is black, 25.0% Hispanic, and 5.3% Asian.[184] 29% of Generation Z are children of immigrants or immigrants themselves,
compared to 23% of Millennials when they were at the same age.[185]

Members of Generation Z are slightly less likely to be foreign-born than Millennials;[186] the fact that more American Latinos were
born in the U.S. rather than abroad plays a role in making the first wave of Generation Z appear better educated than their
predecessors. However, researchers warn that this trend could be altered by changing immigration patterns and the younger
members of Generation Z choosing alternate educational paths.[187] As a demographic cohort, Generation Z is smaller than the
baby boomers and their children, the Millennials.[188] According to the U.S. Census Bureau, Generation Z makes up about one
quarter of the U.S. population, as of 2015.[189] There was an 'echo boom' in the 2000s, which certainly increased the absolute
number of future young adults, but did not significantly change the relative sizes of this cohort compared to their parents.[190]

According to a 2022 Gallup survey, 20.8%, or about one in five members of Gen Z identify as LGBTQ+.[191]

 Population pyramids of Canada, the United States, and Mexico in 2016


 

Economic trends

Consumption

As consumers, members of Generation Z are typically reliant on the Internet to research their options and to place orders. They
tend to be skeptical and will shun firms whose actions and values are contradictory.[192][193] Their purchases are heavily influenced
by trends promoted by "influencers" on social media,[194][195] as well as the fear of missing out (FOMO) and peer pressure.[196] The
need to be "trendy" is a prime motivator.[195] Due to their relatively high income, Generation Z have higher spending habits.
According to new research, they rely on social media to make purchasing decisions, with health and beauty products being the
most consumed category on these platforms.[197]

In the West, while majorities might signal their support for certain ideals such as "environmental consciousness" to pollsters,
actual purchases do not reflect their stated views, as can be seen from their high demand for cheap but not durable clothing ("fast
fashion"), or preference for rapid delivery.[192][193][194] Despite their socially progressive views, large numbers are still willing to
purchase these items when human rights abuses in the developing countries that produce them are brought up.[195] However,
young Western consumers of this cohort are less likely to pay a premium for what they want compared to their counterparts from
emerging economies.[192][193] In culturally modernizing Saudi Arabia, where 63% of the population was under the age of 30 as of
2024, luxury brands have seen growth in the market aimed at young consumers, most of whom make online purchases and prefer
products that not only reflects their cultural heritage but are also modern.[198]

In the United Kingdom, Generation Z's general avoidance of alcohol and tobacco has noticeably reduced government revenue in
the form of the 'sin tax'.[199] Indeed, many young Britons remain dependent on their parents to pay their bills in a stagnant
economy and about a quarter spends virtually nothing on luxuries.[200] In much of Western Europe, Generation Z faces economic
stagnation or even falling standards of living. But in the United States, the reverse is true.[201]

Food choices

The food choices made by Generation Z reflect the generation's concerns about climate, sustainability, and animal welfare. A
study by catering firm Aramark found 79% of members of the generation would go meatless between once and twice a week.
[202]
The generation is considered the most interested in plant-based and vegan food choices, which they see as equal to other food
types. As Generation Z's purchasing power grows, so does the amount of vegan and vegetarian food they eat.[203] Generation Z
sees dining out with friends and sharing small plates of food as exciting and interesting. According to 2022 Ernst &
Young data, plant-based meat, cultured meat, and fermented meat are forecast to grow to 40% of the market by volume by 2040
in the United States. Plant-based meat is widely available in supermarkets and restaurants, but cultured and fermented meats
(which are made without slaughtering animals) are not commercially available but are now being developed by companies.[204]

Transportation choices

Across the developed world, young people are noticeably less likely to get a driver's license or to own a car than older
generations.[205][206] This new trend is driven by the possibility of making online purchases, economic constraints, concerns for the
environment, viability of alternatives to driving (walking, biking, public transit, and ride sharing), and growing restrictions on
driving within urban areas.[205][206] In the United States, however, decades of auto-centric urban development have led to under-
investment in walkable neighborhoods, bicycle lanes, and public transit, making it likely that most members of Generation Z will
eventually become frequent drivers, like the Millennials before them, regardless of their opinions on cars.[207]

Employment

According to the International Labor Organization (ILA), the COVID-19 pandemic has amplified youth unemployment, but
unevenly. By 2022, youth unemployment stood at 12.7% in Africa, 20.5% in Latin America, and 8.3% in North America.[208] In the
early 2020s, Chinese youths find themselves struggling with job hunting. University education offers little help.[209] In fact, due to
the mismatch between education and the job market, those with no university qualifications are less likely to be unemployed.
[210]
By June 2023, China's unemployment rate for people aged 16 to 24 was about one fifth.[211] In South Korea, people below the
age of 40 are increasingly interested in relocating from the cities, especially Seoul, to the countryside and working on the farm.
Working in a conglomerate like Samsung or Hyundai Group no longer appeals to young people, many of whom prefer to avoid
becoming a workaholic or are pessimistic about their ability to be as successful as their fathers.[212]

In Germany, some public officials are recommending shorter work weeks at the same salary levels in spite of the struggling
German economy. The situation is similar in other European countries.[213] In the United Kingdom, Generation Z is facing a gig
economy with precarious prospects and stagnant wages.[200] Many young Europeans with high skills are leaving their home
countries for places that offer more job opportunities, higher salaries, and lower taxes; they typically choose another country in
Europe with a stronger economy or the United States.[214] In the United States, the youth unemployment rate (16–24) was 7.5% in
May 2023, the lowest in 70 years.[215] American high-school graduates could join the job market right away,[216] with employers
offering them generous bonuses, high wages, and apprenticeship programs in order to offset the ongoing labor shortage.
[217]
Generation Z in the United States is projected to be richer than previous generations at the same age thanks to higher wage
growth and greater inheritance from their parents and grandparents, who have accumulated enormous wealth.[218][219]

As of 2023, members of Generation Z in North America and especially developing Asian nations were a much more optimistic
about their economic prospects and more likely to believe in the value of hard work than their counterparts in developed Asia,
Western Europe, or Latin America.[109] As workers, Generation Z tends to prioritize a financial security, meaning, and their own
well-being. They also value a work–life balance.[220]

Education

Main article: Education of Generation Z

TIMSS 4th-grade average math scores (2019)

Since the mid-20th century, enrollment rates in primary schools has increased significantly in developing countries.[221] In 2019,
the OECD completed a study showing that while education spending was up 15% over the previous decade, academic
performance had stagnated.[222] Results from Trends in International Mathematics and Science Study (TIMSS) in 2019 showed that
the highest-scoring students in mathematics came from Asian polities and Russia.[222] The OECD's Program for International
Student Assessment (PISA) tests administered in 2022 unveiled the continuation of a long-term decline in reading and
mathematical skills since the early 2010s. In other words, the COVID-19 pandemic was only one contributing factor.[48] Even so,
fifteen-year-old students (tenth graders) from Singapore, Macau, Hong Kong, Taiwan, South Korea, and Japan were largely
unaffected or even saw an improvement. Once high-performing European countries—Iceland, Sweden, and Finland—continued
their years-long decline. The U.S. national average remained behind those of other industrialized nations.[49][50]

By 2024, many places around the world have decided to ban the use of mobile phones in the classroom to help their students
concentrate better.[223]

Different nations and territories approach the question of how to nurture gifted students differently. During the 2000s and 2010s,
whereas the Middle East and East Asia (especially China, Hong Kong, and South Korea) and Singapore actively sought them out
and steered them towards top programs, Europe and the United States had in mind the goal of inclusion and chose to focus on
helping struggling students. In 2010, for example, China unveiled a decade-long National Talent Development Plan to identify able
students and guide them into STEM fields and careers in high demand; that same year, England dismantled its National Academy
for Gifted and Talented Youth and redirected the funds to help low-scoring students get admitted to elite universities.
[224]
Developmental cognitive psychologist David Geary observed that Western educators remained "resistant" to the possibility
that even the most talented of schoolchildren needed encouragement and support and tended to concentrate on low performers.
In addition, even though it is commonly believed that past a certain IQ benchmark (typically 120), practice becomes much more
important than cognitive abilities in mastering new knowledge, recently published research papers based on longitudinal studies,
such as the Study of Mathematically Precocious Youth (SMPY) and the Duke University Talent Identification Program, suggest
otherwise.[224]

Among developed nations, young women have been outnumbering men in tertiary education during the 2020s, reversing a
historical trend. At the same time, the number of men in their 20s who are in neither education, employment, or training (NEET)
has been rising. In France and the United Kingdom, this number has surpassed that of women.[52]

Since the early 2000s, the number of students from emerging economies going abroad for higher education has risen markedly.
This was a golden age of growth for many Western universities admitting international students.[225] In the late 2010s, around five
million students traveled abroad each year for higher education, with the developed world being the most popular destinations
and China the biggest source of international students.[225] In 2019, the United States was the most popular destination for
international students, with 30% of its international student body coming from mainland China, Australia, Canada, the United
Kingdom, and Japan.[226] Among children of the Chinese ruling class ("princelings"), attending elite institutions in the United States
was commonplace and seen as a status symbol,[227] but the deterioration of Sino-American relations as exemplified by President
Donald Trump's entry restrictions on Chinese students in addition to the complications produced by the COVID-19 pandemic
reduced the number of Chinese students enrolling in many American colleges and universities.[228][225] But even before the
pandemic, undergraduate and graduate enrollments of native-born American citizens have both been in decline,[229][230] while trade
schools continue to attract growing numbers of students due to a shortage of high-skilled blue-collar workers.[231][232] Since the
2000s, numerous institutions of higher learning have permanently closed.[233][234] These trends have led to the speculation that
the higher-education bubble in the United States might deflate.[228][225] But among the top colleges and universities, there is still
growth in the number of applicants.[235] This is due partly to students sending their applications to more schools for a chance of
getting admitted[236] and because these institutions have not significantly expanded their capacities.[237] Although international
enrollments rebounded post-pandemic,[238] with a surge of students coming from India and sub-Saharan Africa,[239] dependency on
foreign students is a long-term liability for many American schools,[240] which now face a political zeitgeist that has turned against
immigration.[238] Meanwhile, in Canada, the government has cut the number of international student visas granted each year in
response to growing public disapproval of current levels of immigration.[241] The same thing happened in Australia.[242]

Because China's expansion of higher education was done for political rather than economic reasons, the country is
currently overproducing university graduates, who are struggling to find white-collar jobs that match their education.[243] In 2023,
as many as one in five Chinese graduates struggled to find gainful employment.[244] Enrollment in higher education was just under
60% during the early 2020s, compared to around 40% in the United States.[243] In response, the government has recommended
that students and their families consider vocational training programs to fill factory jobs.[245]

Health issues

Mental

See also: Youth mental health crisis, Loneliness epidemic, and Suicide contagion

In general, teenagers and young adults are especially vulnerable to depression and anxiety due to the changes to the brain during
adolescence.[246] While materially well off, young people today commonly perceive the world in which they live to be highly
precarious, complex, and ambiguous, which has a negative effect on their mental well-being.[247] A 2020 meta-analysis found that
the most common psychiatric disorders among adolescents were ADHD, anxiety disorders, behavioral disorders, and depression,
consistent with a previous one from 2015.[37] Data from the World Health Organization (WHO) and the Program for International
Student Assessment (PISA) indicate that while the percentages of teenagers reporting mental-health issues (such as psychological
distress and loneliness) remained approximately the same during the 2000s, they steadily increased during the 2010s.[248] While
the COVID-19 pandemic has damaged the mental health of people of all ages, the increase was most noticeable for people aged
15 to 24. A 2021 UNICEF report stated that 13% of ten- to nineteen-year-olds around the world had a diagnosed mental health
disorder whilst suicide was the fourth most common cause of death among fifteen- to nineteen-year-olds. It commented that
"disruption to routines, education, recreation, as well as concern for family income, health and increase in stress and anxiety,
[caused by the COVID-19 pandemic] is leaving many children and young people feeling afraid, angry and concerned for their
future." It also noted that the pandemic had widely disrupted mental health services.[249] Anxiety over climate change has
compounded the problem.[250] Though males remain more likely than females to commit suicide, the prevalence of suicide among
teenage girls has risen significantly during the 2010s in many countries.[251] For example, data from the British National Health
Service (NHS) showed that in England, hospitalizations for self-harm doubled among teenage girls between 1997 and 2018, but
there was no parallel development among boys.[32]

In some Western countries—Australia, the Netherlands, Spain, the United Kingdom, and parts of the United States—intervention
programs have been set up to prevent depression among teenagers. However, funding has been limited.[246]

Sleep deprivation

Sleep deprivation is on the rise among contemporary youths,[252][34] due to a combination of poor sleep hygiene, caffeine intake,
beds that are too warm, a mismatch between biologically preferred sleep schedules at around puberty and social
demands, insomnia, growing homework load, and having too many extracurricular activities.[34][35] Consequences of sleep
deprivation include low mood, worse emotional regulation, anxiety, depression, increased likelihood of self-harm, suicidal
ideation, and impaired cognitive functioning.[34][35] In addition, teenagers and young adults who prefer to stay up late tend to have
high levels of anxiety, impulsivity, alcohol intake, and tobacco smoking.[253] A study by Glasgow University found that the number
of schoolchildren in Scotland reporting sleep difficulties increased from 23% in 2014 to 30% in 2018. 37% of teenagers were
deemed to have low mood (33% males and 41% females), and 14% were at risk of depression (11% males and 17% females). Older
girls faced high pressure from schoolwork, friendships, family, career preparation, maintaining a good body image and good
health.[254]

In Canada, teenagers sleep on average between 6.5 and 7.5 hours each night, much less than what the Canadian Paediatric
Society recommends, 10 hours.[255] According to the Canadian Mental Health Association, only one out of five children who
needed mental health services received it. In Ontario, for instance, the number of teenagers getting medical treatment for self-
harm doubled in 2019 compared to ten years prior. The number of suicides has also gone up. Various factors that increased youth
anxiety and depression include over-parenting,[256] perfectionism (especially with regards to schoolwork),[257] social isolation, social-
media use, financial problems, housing worries, and concern over some global issues such as climate change.[258]

Cognitive abilities

A 2010 meta-analysis by an international team of mental health experts found that the worldwide prevalence of intellectual
disability (ID) was around one percent. But the share of individuals with such a condition in low- to middle-income countries were
up to twice as high as their wealthier counterparts. The researchers also found that ID was more common among children and
adolescents than adults.[36] A 2020 literature review and meta-analysis confirmed that the incidence of ID was indeed more
common than estimates from the early 2000s.[37]

In 2013, a team of neuroscientists from the University College London published a paper on how neurodevelopmental disorders
can affect a child's educational outcome. They found that up to 10% of the human population have specific learning disabilities or
about two to three children in a (Western) classroom. Such conditions include dyscalculia, dyslexia, attention deficit hyperactivity
disorder (ADHD), and autism spectrum disorder.[259][260] A 2017 study from the Dominican Republic suggests that students from all
sectors of the educational system utilize the Internet for academic purposes, yet those from lower socioeconomic backgrounds
tend to rank the lowest in terms of reading comprehension skills.[261]

A 2020 report by psychologist John Protzko analyzed over 30 studies and found that children have become better at delaying
gratification over the previous 50 years, corresponding to an average increase of 0.18 standard deviations per decade on the IQ
scale. This is contrary to the opinion of the majority of the 260 cognitive experts polled (84%), who thought this ability was
deteriorating. Researchers test this ability using the Marshmallow Test. Children are offered treats: if they are willing to wait, they
get two; if not, they only get one. The ability to delay gratification is associated with positive life outcomes, such as better
academic performance, lower rates of substance use, and healthier body weights. Possible reasons for improvements in the
delaying gratification include higher standards of living, better-educated parents, improved nutrition, higher preschool attendance
rates, more test awareness, and environmental or genetic changes. Some other cognitive abilities, such as simple reaction time,
color acuity, working memory, the complexity of vocabulary usage, and three-dimensional visuospatial reasoning have shown
signs of secular decline.[18]

In a 2018 paper, cognitive scientists James R. Flynn and Michael Shayer argued that the observed gains in IQ during the 20th
century—commonly known as the Flynn effect—had either stagnated or reversed, as can be seen from a combination of IQ and
Piagetian tests. In the Nordic nations, there was a clear decline in general intelligence starting in the 1990s, an average of 6.85 IQ
points if projected over 30 years. In Australia and France, the data remained ambiguous; more research was needed. In the United
Kingdom, young children experienced a decline in the ability to perceive weight and heaviness, with heavy losses among top
scorers. In German-speaking countries, young people saw a fall in spatial reasoning ability but an increase in verbal reasoning
skills. In the Netherlands, preschoolers and perhaps schoolchildren stagnated (but seniors gained) in cognitive skills. What this
means is that people were gradually moving away from abstraction to concrete thought. On the other hand, the United States
continued its historic march towards higher IQ, a rate of 0.38 per decade, at least up until 2014. South Korea saw its IQ scores
growing at twice the average U.S. rate. The secular decline of cognitive abilities observed in many developed countries might be
caused by diminishing marginal returns due to industrialization and to intellectually stimulating environments for preschoolers,
the cultural shifts that led to frequent use of electronic devices, the fall in cognitively demanding tasks in the job market in
contrast to the 20th century, and possibly dysgenic fertility.[262]

Physical

Anatomical diagram of myopia, or nearsightedness

A 2015 study found that the frequency of nearsightedness has doubled in the United Kingdom within the last 50 years.
Ophthalmologist Steve Schallhorn, chairman of the Optical Express International Medical Advisory Board, noted that research has
pointed to a link between the regular use of handheld electronic devices and eyestrain. The American Optometric
Association sounded the alarm in a similar vein.[263] According to a spokeswoman, digital eyestrain, or computer vision syndrome,
is "rampant, especially as we move toward smaller devices and the prominence of devices increase in our everyday lives."
Symptoms include dry and irritated eyes, fatigue, eye strain, blurry vision, difficulty focusing, headaches. However, the syndrome
does not cause vision loss or any other permanent damage. To alleviate or prevent eyestrain, the Vision Council recommends that
people limit screen time, take frequent breaks, adjust the screen brightness, change the background from bright colors to gray,
increase text sizes, and blinking more often. Parents should not only limit their children's screen time but should also lead by
example.[264]

While food allergies have been observed by doctors since ancient times and virtually all foods can be allergens, research by
the Mayo Clinic in Minnesota found they have been growing increasingly common since the early 2000s. Today, one in twelve
American children has a food allergy, with peanut allergy being the most prevalent type. Reasons for this remain poorly
understood.[29] Nut allergies in general have quadrupled and shellfish allergies have increased 40% between 2004 and 2019. In all,
about 36% of American children have some kind of allergy. By comparison, this number among the Amish in Indiana is 7%.
Allergies have also risen ominously in other Western countries. In the United Kingdom, for example, the number of children
hospitalized for allergic reactions increased by a factor of five between 1990 and the late 2010s, as did the number of British
children allergic to peanuts. In general, the better developed the country, the higher the rates of allergies.[30] Reasons for this
remain poorly understood.[29] One possible explanation, supported by the U.S. National Institute of Allergy and Infectious Diseases,
is that parents keep their children "too clean for their own good". They recommend exposing newborn babies to a variety of
potentially allergenic foods, such as peanut butter before they reach the age of six months. According to this "hygiene
hypothesis", such exposures give the infant's immune system some exercise, making it less likely to overreact. Evidence for this
includes the fact that children living on a farm are consistently less likely to be allergic than their counterparts who are raised in
the city, and that children born in a developed country to parents who immigrated from developing nations are more likely to be
allergic than their parents are.[30]

A research article published in 2019 in the journal The Lancet reported that the number of South Africans aged 15 to 19 being
treated for HIV increased by a factor of ten between 2010 and 2019. This is partly due to improved detection and treatment
programs. However, less than 50% of the people diagnosed with HIV went onto receive antiviral medication due to social stigma,
concerns about clinical confidentiality, and domestic responsibilities. While the annual number of deaths worldwide due to
HIV/AIDS has declined from its peak in the early 2000s, experts warned that this venereal disease could rebound if the world's
booming adolescent population is left unprotected.[265]

Data from the Australian Bureau of Statistics reveal that 46% of Australians aged 18 to 24, about a million people, were
overweight in 2017 and 2018. That number was 39% in 2014 and 2015. Obese individuals face higher risks of type II diabetes,
heart disease, osteoarthritis, and stroke. The Australian Medical Associated and Obesity Coalition have urged the federal
government to levy a tax on sugary drinks, to require health ratings, and to regulate the advertisement of fast foods. In all, the
number of Australian adults who are overweight or obese rose from 63% in 2014–15 to 67% in 2017–18.[266]

Puberty

Some teenage girls enjoying the end of summer in Poland (2019). Pubertal onset has
become sooner around the world.

In Europe and the United States, the average age of the onset of puberty among girls was around 13 in the early 21st century,
down from about 16 a hundred years earlier. Early puberty is associated with a variety of mental health issues, such as anxiety and
depression (as people at this age tend to strongly desire conformity with their peers), early sexual activity, substance use, tobacco
smoking, eating disorders, and disruptive behavioral disorders.[24] Girls who mature early also face higher risks of sexual
harassment. Moreover, in some cultures, pubertal onset remains a marker of readiness for marriage, for, in their point of view, a
girl who shows signs of puberty might engage in sexual intercourse or risk being assaulted, and marrying her off is how she might
be 'protected'.[25] To compound matters, factors known for prompting mental health problems are themselves linked to early
pubertal onset; these are early childhood stress, absent fathers, domestic conflict, and low socioeconomic status. Possible causes
of early puberty could be positive, namely improved nutrition, or negative, such as obesity and stress.[24] Other triggers include
genetic factors, high body-mass index (BMI), exposure to endocrine-disrupting substances that remain in use, such as Bisphenol
A (found in some plastics) and dichlorobenzene (used in mothballs and air deodorants), and to banned but persistent chemicals,
such as dichlorodiphenyl-trichloroethane (DDT) and dichlorodiphenyldichloroethylene (DDE), and perhaps a combination thereof
(the 'cocktail effect').[28][267]
A 2019 meta-analysis and review of the research literature from all inhabited continents found that between 1977 and 2013, the
age of pubertal onset among girls has fallen by an average of almost three months per decade, but with significant regional
variations, ranging from 10.1 to 13.2 years in Africa to 8.8 to 10.3 years in the United States. This investigation relies on
measurements of thelarche (initiation of breast tissue development) using the Tanner scale rather than self-
reported menarche (first menstruation) and MRI brain scans for signs of the hypothalamic-pituitary-gonadal axis being
reactivated.[28] Furthermore, there is evidence that sexual maturity and psychosocial maturity no longer coincide; 21st-century
youth appears to be reaching the former before the latter. Neither adolescents nor societies are prepared for this mismatch.[26][27][g]

Political views and participation

Main article: Political views of Generation Z

Greta Thunberg, a climate activist born in Sweden in 2003, led the September 2019 climate strikes around the world.

A University of Hong Kong student holds up a blank piece of paper to show support for the people in mainland China protesting
against the COVID lockdown in 2022.
 

Amirkabir University of Technology students protest against the hijab and the government in the aftermath of the death of Mahsa
Amini at the hands of the Iranian morality police for allegedly violating the hijab code in 2022.

Bangladesh's Student–People's uprising in 2024 has been dubbed the world's first successful Generation Z–led revolution,
ending Sheikh Hasina's 15-year-long autocratic rule.

Gen-Z Kenyans take to the streets to protest a tax hike in 2024.

Young Americans, seen here with Make America Great Again (MAGA) hats at a 2024 event, have been moving towards the political
right since 2020.

Among developed democracies, young people's faith in the institutions, including their own government, has declined compared
to that of previous generations.[111] Among respondents aged 15-29, trust in their national governments was the lowest in Greece,
Italy, the United States, the United Kingdom, and South Korea, and highest in New Zealand, Ireland, Finland, Lithuania, and
Switzerland.[268] In Australia, where members of Generation Z as a group feel alienated by mainstream politics, about half vote only
to avoid a fine. Voting is compulsory in that country.[269]

An early political movement primarily driven by Generation Z was School Strike for Climate of the late 2010s. The movement
involved millions of young people around the world who followed the footsteps of Swedish activist Greta Thunberg to skip
school in order to protest in favor of greater action on climate change.[270][271] Around the world, large numbers of people from this
cohort feel angry, anxious, guilty, helpless, and sad about climate change and are dissatisfied with how their governments have
responded so far.[250] However, their consumption choices (see above) reveal a gap between their stated values and their activism.
[193][194][195]

Polling on immigration in various countries receives mixed responses from Generation Z.[272][273]

In tandem with more members of Generation Z being able to vote in elections during the late 2010s and early 2020s, the youth
vote has increased in both Europe and the United States.[274][275] In Australia, Millennials and Generation Z outnumbered the Baby
Boomers as voters by the 2025 federal election.[276] By the mid-2020s, young adults on both sides of the North Atlantic have
demonstrated a willingness to vote for the populist right.[277] In Europe, voters from Generation Z swung from favoring the Greens
in the 2019 European Parliament elections to supporting parties of the (far) right in 2024.[39][277] In the United States, while
Generation Z might still support some left-wing causes like the Millennials,[38][278] they have shifted noticeably towards the right
since 2020 as their priorities change.[40][279] Polls consistently show that the Democratic Party has been steadily hemorrhaging
support among young adults during the late 2010s and early 2020s, even though they largely disapprove of the Republican Party.
[280][281][282]
By the early 2020s, young voters in Europe have become increasingly concerned about the rising cost of living, violent
crime, declining public services in rural areas, immigration, and the Russo-Ukrainian War.[39] In Canada, voters under the age of 30
are most worried about the housing shortage, the cost of living, and crime rates; they, especially men, favored
the Conservatives by a sizeable margin in 2025.[283] In the United States, the single most important issue for Generation Z is the
economy (including inflation; the costs of housing, healthcare, and higher education; income inequality; and taxes).[284][285] Political
scientist Jean-Yves Camus dismissed the stereotype of young people altruistically voting for green or left-wing parties as misguided
and outdated.[39] Living as young adults in what they perceive as a volatile world, they crave security.[40] Compared to older
cohorts, young voters of the 2020s have grown up with dimmer economic prospects and as such are more likely to think of life as
a zero-sum competition for scarce resources and opportunities.[277] Multinational polls conducted in the early 2020s reveal that
with Generation Z, the age-old pattern of younger cohorts holding more liberal or progressive sociopolitical views than their elders
is no longer true in general.[286] Nevertheless, in Australia, not only does Generation Z start out as more liberal than their
predecessors when they were at the same age, they also do not transition towards conservatism at the same rate as they get
older.[276]

But these broad trends conceal a significant gender divide across the Western world, with young women (under 30) being left-
leaning and young men being right-leaning on a variety of issues from immigration to sexual harassment.[41][287] Both young men
and young women are willing to vote for politically extreme parties or candidates. In the United Kingdom, young women are tilting
heavily towards the Green Party whereas in the United States, both young men and young women have swung towards the
nationalistic populist Donald Trump and his Republican Party.[277] Some individuals who support gender equality are hesitant to
identify as "feminist" because there are different interpretations of what the term represents in contemporary society.
[286]
Furthermore, the backlash against feminism among young men is quite strong in many countries; older men tend to hold
similar views to women across age groups on this topic.[42][288] Significant numbers of Gen-Z men support traditional gender roles,
[289]
believe that it is much harder to be a man today,[288] and that women's emancipation has gone too far and has come at their
expense.[286] This political sex gap has been noticeable since the 2000s, but has widened since the mid-2010s. This growing
difference has also been observed among young adults in China and South Korea.[42] Across the Western world, young men's
socioeconomic status has been on the decline relative to young women's,[277] something certain online influencers such as Andrew
Tate exploit in order to cultivate in their followers a zero-sum mindset and a deep resentment for women.[288] Anti-feminist circles
—the manosphere—have attracted large numbers of Gen-Z men in Australia[289] and South Korea.[290] This polarization of the sexes
is exacerbated by social media.[42][288]

Politically engaged members of Generation Z are more likely than their elders to avoid buying from or working for companies that
do not share their sociopolitical views, and they take full advantage of the Internet as activists.[111] Consequently, maintaining a
presence on social media networks, especially TikTok, is vital for politicians and political parties dependent upon the youth vote,[39]
[278][282]
such as the Left (Die Linke) and the Alternative for Germany (AfD), the two most popular German political parties among
young voters in the 2025 federal election.[291] Social media are platforms using which those on the margins of politics can directly
address the public, eroding the advantages of establishment figures.[277] Moreover, 2025 has been a turning point in Australian
politics as the three major political parties—the Labor Party, the Liberal-National Coalition, and the Green Party—all spent
considerable resources campaigning on TikTok, vying for youth support.[276] For their part, members of Generation Z are also
influenced by the political views of the people they follow on social media.[286]

Outside of Western countries, Generation Z has been politically active, too. In Iran, activists, most of whom women, took to the
streets in 2022 to voice their disapproval of their government after 22-year-old Mahsa Amini died in morality police custody; she
was arrested for allegedly violating the state's Islamic dress code.[292] In Bangladesh, students overthrew the autocratic regime of
Prime Minister Sheikh Hasina in the July Revolution of 2024, putting an end to what they deemed an unfair quota system of the
Bangladeshi civil service and a massacre.[293] In Kenya, young people, long faced with government corruption and economic
precariousness despite being better educated that older generations, protested the 2024 tax hikes of President William Ruto.[294]

Religious tendencies

See also: Secularization, Desecularization, Postsecularism, and Relationship between religion and science

In the Middle East and North Africa, young people were much more pious in the early 2020s compared to the late 2010s.[295]

Young Latin Americans of the 2020s are markedly more likely to be irreligious than the previous decade, making their region as a
whole more secular. Those with higher education are especially likely to be religiously unaffiliated. Nevertheless, belief
in astrology and spirituality remained common.[296]

In Western Europe and North America, Generation Z is the least religious generation in history.[297][298][299] More members of
Generation Z describe themselves as nonbelievers than any previous generation and reject religious affiliation, though many of
them still describe themselves as spiritual.[299]

The 2016 British Social Attitudes Survey found that 71% of people between the ages of 18 and 24 had no religion, compared to
62% the year before. A 2018 ComRes survey found two-thirds of the same age group have never attended church; among the
remaining third, 20% went a few times a year, and 2% multiple times per week.[300] According to British Office for National
Statistics (ONS), people under the age of 40 in England and Wales are more likely to consider themselves irreligious rather than
Christian.[301]

In Canada, 43% of people aged 15 to 35 were religiously unaffiliated in 2021. Young Canadian adults, who are much more likely to
have higher education than their counterparts in other countries of the OECD in the 2020s, tend to have a negative opinion of
religion, viewing it as incompatible with modernity.[302] In the United States, Millennials and Generation Z are driving the growth
of secularism.[303] In particular, young women are leaving religion at a faster pace than young men.[304] Atheism is more common
among Generation Z than in prior generations.[305]

Risky behaviors

Adolescent pregnancy
Adolescent pregnancy has been in decline during the early 21st century all across the industrialized world, due to the widespread
availability of contraception and the growing avoidance of sexual intercourse among teenagers.[306] In the European Union and the
United Kingdom, teenage parenthood has fallen 58% and 69%, respectively, between the 1990s and the 2020s.[307] In New
Zealand, the pregnancy rate for females aged 15 to 19 dropped from 33 per 1,000 in 2008 to 16 in 2016. Highly urbanized regions
had adolescent pregnancy rates well below the national average whereas Māori communities had much higher than average
rates. In Australia, it was 15 per 1,000 in 2015.[306] In the United States, teenage pregnancy rates continued to decline, reaching
13.5 in 2022, the lowest on record.[308] Northern European countries, above all the Netherlands, have some of the world's lowest
teenage pregnancy and abortion rates by implementing thorough sex education.[309]

Alcoholism and substance use

2020 data from the UK Office for National Statistics (ONS) showed on a per-capita basis, members of Generation Z binged on
alcohol 20% less often than Millennials. However, 9.9% of people aged 16 to 24 consumed at least one drug in the past month,
usually cannabis, or more than twice the share of the population between the ages of 16 and 59. "Cannabis has now taken over
from the opiates in terms of the most people in treatment for addiction," psychopharmacologist Val Curran of the University
College London (UCL) told The Telegraph. Moreover, the quality and affordability of various addictive drugs have improved in
recent years, making them an appealing alternative to alcoholic beverages for many young people, who now have the ability to
arrange a meeting with a dealer via social media. Addiction psychiatrist Adam Winstock of UCL found using his Global Drug Survey
that young people rated cocaine more highly than alcohol on the basis of value for money, 4.8 compared to 4.7 out of 10.[310]

As of 2019, cannabis was legal for both medical and recreational use in Uruguay, Canada, and 33 states in the US.[311] In the United
States, Generation Z is the first to be born into a time when the legalization of marijuana at the federal level is being seriously
considered.[312] While adolescents (people aged 12 to 17) in the late 2010s were more likely to avoid both alcohol and marijuana
compared to their predecessors from 20 years before, college-aged youths are more likely than their elders to
consume marijuana.[313] Marijuana use in Western democracies was three times the global average, as of 2012, and in the U.S., the
typical age of first use is 16.[314] This is despite the fact that marijuana use is linked to some risks for young people,[311][315] such as in
the impairment of cognitive abilities and school performance, though a causality has not been established in this case.[316]

Youth crime
During the 2010s, when most of Generation Z experienced some or all of their adolescence, reductions in youth crime were seen
in some Western countries. A report looking at statistics from 2018 to 2019 noted that the numbers of young people aged ten to
seventeen in England and Wales being cautioned or sentenced for criminal activity had fallen by 83% over the previous decade,
while those entering the youth justice system for the first time had fallen by 85%.[317] In 2006, 3,000 youths in England and Wales
were detained for criminal activity; ten years later, that number fell below 1,000.[12] In Europe, teenagers were less likely to fight
than before.[12] Research from Australia suggested that crime rates among adolescents had consistently declined between 2010
and 2019.[318]

In a 2014 report, Statistics Canada stated that police-reported crimes committed by persons between the ages of 12 and 17 had
been falling steadily since 2006 as part of a larger trend of decline from a peak in 1991. Between 2000 and 2014, youth crimes
plummeted 42%, above the drop for overall crime of 34%. In fact, between the late 2000s and mid-2010s, the fall was especially
rapid. This was primarily driven by a 51% drop in theft of items worth no more than CAN$5,000 and burglary. The most common
types of crime committed by Canadian adolescents were theft and violence. At school, the most frequent offenses were
possession of cannabis, common assault, and uttering threats. Overall, although they made up only 7% of the population,
adolescents stood accused of 13% of all crimes in Canada. In addition, mid- to late-teens were more likely to be accused of crimes
than any other age group in the country.[319]

Family and social life

Upbringing

A man rides a multi-seated bicycle with two children (2007). In most developed
countries, except France, parents have been spending more time with their children than in the past.[320][321]

Parents increasingly realize that in order to ensure their children have the best future attainable, they must have fewer of them
and invest more resources per child.[321] Sociologists Judith Treas and Giulia M. Dotti Sani analyzed the diaries of 122,271 parents
(68,532 mothers and 53,739 fathers) aged 18 to 65 in households with at least one child below the age of 13 from 1965 to 2012 in
eleven Western countries—Canada, the United Kingdom, the United States, Spain, Italy, France, the Netherlands, Germany,
Denmark, Norway, and Slovenia—and discovered that in general, parents had been spending more and more time with their
children. In 2012, the average mother spent twice as much time with her offspring than her counterpart in 1965. Among fathers,
the average amount of time quadrupled. Nevertheless, women were still the primary caregivers. Parents of all education levels
were represented, though those with higher education typically spent much more time with their children, especially university-
educated mothers. France was the only exception. French mothers were spending less time with their children whereas fathers
were spending more time. This overall trend reflected the dominant ideology of "intensive parenting"—the idea that the time
parents spend with children is crucial for their development in various areas and the fact that fathers developed more egalitarian
views with regards to gender roles over time and became more likely to want to play an active role in their children's lives.[320]

In the United Kingdom, there was a widespread belief in the early 21st century that rising parental, societal and state concern for
the safety of children was leaving them increasingly mollycoddled and slowing the pace they took on responsibilities.[322][323][324] The
same period saw a rise in child-rearing's position in the public discourse with parenting manuals and reality TV programs focused
on family life, such as Supernanny, providing specific guidelines for how children should be cared for and disciplined.[325]

According to Statistics Canada, the number of households with both grandparents and grandchildren remained rare but grew in
the early 21st century. In 2011, five percent of Canadian children below the age of ten lived with a grandparent, up from 3.3% in
the previous decade. This is in part because Canadian parents in the early 21st century could not (or believe they could not) afford
childcare and often find themselves having to work long hours or irregular shifts. Meanwhile, many grandparents struggled to
keep up with their highly active grandchildren on a regular basis due to their age. Because Millennials and members of Generation
X tend to have fewer children than their parents the baby boomers, each child typically receives more attention from
grandparents and parents compared to previous generations.[326]
Friendships and socialization

According to the OECD PISA surveys, 15-year-olds in 2015 had a tougher time making friends at school than ten years prior.
European teenagers were becoming more and more like their Japanese and South Korean counterparts in social isolation. This
might be due to intrusive parenting, heavy use of electronic devices, and concerns over academic performance and job prospects.
[12]

A study of social interaction among American teenagers found that the amount of time young people spent with their friends had
been trending downwards since the 1970s but fallen into especially sharp decline after 2010. The percentage of students in
the 12th grade (typically 17 to 18 years old) who said they met with their friends almost every day fell from 52% in 1976 to 28% in
2017. The percentage of that age group who said they often felt lonely (which had fallen during the early 2000s) increased from
26% in 2012 to 39% in 2017 whilst the percentage who often felt left out increased from 30% to 38% over the same period.
Statistics for slightly younger teenagers suggested that parties had become significantly less common since the 1980s.[327]

Romance, marriage, and family

According to a 2014 report from UNICEF, some 250 million females were forced into marriage before the age of 15, especially in
South Asia and sub-Saharan Africa. Problems faced by child brides include loss of educational opportunity, less access to medical
care, higher childbirth mortality rates, depression, and suicidal ideation.[25][328]

During the 2020s, young adults around the world are much more likely to be romantically unattached, either by choice or
circumstance, than older generations. This trend is most pronounced among the poor.[329] East Asia, the Middle East, North Africa,
and Latin America saw the steepest declines compared to the 2000s.[329] Many youths are also uninterested in having children.[330]
[331][332]
Some have pets instead.[333][334]

In Australia, growing numbers of older teenage boys and young men have been avoiding romantic relationships altogether, citing
concerns over the traumatic experiences of older male family members, including false accusations of sexual misconduct or loss of
assets and money after a divorce. This social trend—Men Going Their Own Way (MGTOW)—is an outgrowth of the men's rights
movement, but one that emphasizes detachment from women as a way to deal with the issues men face.[335]

In China, young people nowadays are much more likely to deem marriage and children sources of stress rather than fulfillment,
going against the Central Government's attempts to increase the birth rate. Women born between the mid-1990s to about 2010
are less interested in getting married than men their own age. In addition, the "lying flat" movement, popular among Chinese
youths, also extends to the domain of marriage and child-rearing.[336] Pluralities of young urban residents of the 2020s told
pollsters they were not planning to get married due to having trouble finding the right person, the high costs of marriage,
or skepticism of marriage.[330]

In line with a fall in adolescent pregnancy in the developed world, which is discussed in more detail elsewhere in this article, there
has also been a reduction in the percentage of the youngest adults with children. The Office for National Statistics has reported
that the number of babies being born in the United Kingdom to 18 year old mothers had fallen by 58% from 2000 to 2016 and the
amount being born to 18 year old fathers had fallen by 41% over the same period.[337] Pew Research reports that in 2016, 88% of
American women aged 18 to 21 were childless as opposed to 80% of Generation X and 79% of millennial female youth at a similar
age.[338]

Use of information and communications technologies (ICT)

Use of ICT in general

Schoolchildren using a laptop computer in 2008; Generation Z was one of the first generations to have widespread access to the
Internet at an early age.
High school girls taking a group photo in 2016; 21st century youths are highly reliant on their mobile devices.

Generation Z is one of the first cohorts to have Internet technology readily available at a young age.[339] With the Web
2.0 revolution that occurred throughout the mid-late 2000s and 2010s, they have been exposed to an unprecedented amount of
technology in their upbringing, with the use of mobile devices growing exponentially over time. Anthony Turner characterizes
Generation Z as having a "digital bond to the Internet", and argues that it may help youth to escape from emotional and mental
struggles they face offline.[6]

According to U.S. consultants Sparks and Honey in 2014, 41% of Generation Z spend more than three hours per day using
computers for purposes other than schoolwork, compared with 22% in 2004.[340] In 2015, an estimated 150,000 apps, 10% of apps
in Apple's App Store, were educational and aimed at children up to college level,[341] though opinions are mixed as to whether the
net result will be deeper involvement in learning[341] and more individualized instruction, or impairment through greater
technology dependence[342] and a lack of self-regulation that may hinder child development.[342] Parents who raise Gen Z children
fear the overuse of the Internet, and dislike the ease of access to inappropriate information and images, as well as social
networking sites where minors can gain access to people worldwide. Gen Z children, inversely, feel annoyed with their parents and
complain about parents being overly controlling when it comes to their Internet usage.[343]

A 2015 study by Microsoft found that 77% of respondents aged 18 to 24 said yes to the statement, "When nothing is occupying
my attention, the first thing I do is reach for my phone," compared to just 10% for those aged 65 and over.[344]

In a TEDxHouston talk, Jason Dorsey of the Center for Generational Kinetics stressed the notable differences in the way that
Millennials and Generation Z consume technology, with 18% of Generation Z feeling that it is okay for a 13-year-old to have a
smartphone, compared with just 4% for the previous generation.[345][346][347] An online newspaper about texting, SMS and MMS
writes that teens own cellphones without necessarily needing them; that receiving a phone is considered a rite of passage in some
countries, allowing the owner to be further connected with their peers, and it is now a social norm to have one at an early age.
[348]
An article from the Pew Research Center stated that "nearly three-quarters of teens have or have access to a smartphone and
30% have a basic phone, while just 12% of teens 13 to 15 say they have no cell phone of any type".[349] These numbers are only on
the rise and the fact that the majority own a cell phone has become one of this generation's defining characteristics.
Consequently, "24% of teens go online 'almost constantly'."[349]

A survey of students from 79 countries by the OECD found that the amount of time spent using an electronic device has increased,
from under two hours per weekday in 2012 to close to three in 2019, at the expense of extracurricular reading.[147]

Psychologists have observed that sexting, the transmission of sexually explicit content via electronic devices, has seen noticeable
growth among contemporary adolescents. Older teenagers are more likely to participate in sexting. Besides some cultural and
social factors such as the desire for acceptance and popularity among peers, the falling age at which a child receives a smartphone
may contribute to the growth in this activity. However, while it is clear that sexting has an emotional impact on adolescents, it is
still not clear how it precisely affects them. Some consider it a high-risk behavior because of the ease of dissemination to third
parties leading to reputational damage and the link to various psychological conditions including depression and even suicidal
ideation. Others defend youths' freedom of expression over the Internet. There is some evidence that at least in the short run,
sexting brings positive feelings of liveliness or satisfaction. However, girls are more likely than boys to be receiving insults, social
rejections, or reputational damage as a result of sexting.[350]

Digital literacy
Schoolchildren learning geometry with a tablet computer in 2019. As of 2018, most students are not digitally literate.

A child learns programming with Scratch in 2020.

Despite being labeled as digital natives, the 2018 International Computer and Information Literacy Study (ICILS), conducted on
42,000 eighth-graders (or equivalents) from 14 countries and education systems, found that only two percent of these people
were sufficiently proficient with information devices to justify that description, and only 19% could work independently with
computers to gather information and to manage their work.[7] ICILS assesses students on two main categories: Computer and
Information Literacy (CIL), and Computational Thinking (CT). Countries or education systems whose students scored near or above
the international average of 496 in CIL were, in increasing order, France, North Rhine-Westphalia, Portugal, Germany, the United
States, Finland, South Korea, Moscow, and Denmark. Countries or education systems whose students scored near or above the
international average of 500 were, in increasing order, the United States, France, Finland, Denmark, and South Korea.[351]

By the early 2020s, many members of Generation Z were entering the (digital) work place without some basic ICT skills,[8] such
as touch typing,[9] though they can learn more quickly than older workers.[8]

Pornography viewing

While pornography is made for entertainment, teenagers are increasingly turning to it as a source of information on sexuality,
[352]
especially what to do during a sexual encounter, as teachers tend to focus on contraception.[353] In fact, pornography is
reaching an increasingly large youth audience — as young as people in their early teenage years – not only on social networks, but
also on dedicated websites, thanks both to their access to electronic devices and the influence of their friends.[352][354][353] Although
parents generally believe adolescents who view pornography for pleasure tend to be boys, surveys and interviews reveal that this
behavior is also common among girls.[353] A 2020 report by the British Board of Film Classification (BBFC)—available only by
request due to the presence of graphic materials—suggests that parents either are in denial or are completely oblivious to the
prevalence of pornography viewership by adolescents, with three quarters telling researchers that they did not believe their
children consumed such material.[353] Over half of the teenagers interviewed told researchers they had viewed pornography,
though the actual number is likely higher due to the sensitivity of this topic.[353] Many interviewees told researchers they felt
anxious about their body image and the expectations of their potential sexual partners as a result of viewing, and their concerns
over sexual violence. About one-third of the British population watches these films, according to industry estimates.[353]
Use of social media networks

Teenagers producing a video for TikTok (2022)

Members of Generation Z live during a time of widespread access to social media platforms and have consequently integrated
these into their daily lives, using them to not only communicate with friends and family but also interact with people they would
otherwise never meet in the real world. Social media have become a tool for Generation Z to forge their personal identities.[343]
[355]
Indeed, an absolute majority have used social media and are frequently online.[355] However, one side effect of this trend is that
they interact "face to face" less often, causing them to feel more lonely and left out.[356] Some also report online fatigue and want
to spend less time on the Internet[140] while others admit to having regrets about certain things they posted online.[357] Speed and
reliability are important factors in their choice of social networking platform, and they make frequent use of emojis.[358] Unlike
older generations, who prefer newspapers and television reports, Generation Z uses social media to access the news.
Nevertheless, even though people aged 18 to 24 are heavily reliant upon social media networks, they have very little trust in
them.[359]

Once the single most popular social media site among teenagers, Facebook has been on the decline since the early 2010s. The
share of teenagers using Twitter has fallen as well. At the same time, YouTube has claimed the top spot
while Snapchat and Instagram have also made significant gains among the young.[360] During the late 2010s and early
2020s, TikTok exploded in usage among adolescents and has become the second most frequently used platform,[360] surpassing
Instagram in 2021.[361] Generation Z finds Snapchat and Tiktok appealing because videos, pictures, and messages send much faster
on it than in regular messaging.[361] Another reason for the popularity of these platforms among Generation Z is that their parents
do not typically use them.[362] So popular is TikTok among people under the age of 30 in Europe and North America that they
typically ignore their own governments' concerns over issues of user privacy and national security.[363] As of 2022, TikTok has
around 689 million active users, 43% of whom are from Gen Z.[364][365] Based on current growth figures, it is predicted that by the
end of 2023, TikTok audience will grow by 1.5 billion active users, 70% of whom will be members of Generation Z.[366]

Effects of screen time

Two children on their electronic devices, 2011

In his 2017 book Irresistible, professor of marketing Adam Alter explained that not only are children addicted to electronic
gadgets, but their addiction jeopardizes their ability to read non-verbal social cues.[367]

A 2019 meta-analysis of thousands of studies from almost two dozen countries suggests that while as a whole, there is no
association between screen time and academic performance, when the relation between individual screen-time activity and
academic performance is examined, negative associations are found. Watching television is negatively correlated with overall
school grades, language fluency, and mathematical ability while playing video games was negatively associated with overall school
grades only. According to previous research, screen activities not only take away the time that could be spent on homework,
physical activities, verbal communication, and sleep (the time-displacement hypothesis) but also diminish mental activities (the
passivity hypothesis).[10]

Furthermore, excessive television viewing is known for harming the ability to pay attention as well as other cognitive functions; it
also causes behavioral disorders, such as having unhealthy diets, which could damage academic performance. Excessively playing
video games, on the other hand, is known for impairing social skills and mental health, and as such could also damage academic
performance. However, depending on the nature of the game, playing it could be beneficial for the child; for instance, the child
could be motivated to learn the language of the game in order to play it better. Among adolescents, excessive Internet surfing is
well known for being negatively associated with school grades, though previous research does not distinguish between the various
devices used. Nevertheless, one study indicates that Internet access, if used for schoolwork, is positively associated with school
grades but if used for leisure, is negatively associated with it. Overall, the effects of screen time are stronger among adolescents
than children.[10]

Research conducted in 2017 reports that the social media usage patterns of this generation may be associated with loneliness,
anxiety, and fragility and that girls may be more affected than boys by social media. According to 2018 CDC reports, girls are
disproportionately affected by the negative aspects of social media than boys.[368] Researchers at the University of Essex analyzed
data from 10,000 families, from 2010 to 2015, assessing their mental health utilizing two perspectives: Happiness and Well-being
throughout social, familial, and educational perspectives. Within each family, they examined children who had grown from 10 to
15 during these years. At age 10, 10% of female subjects reported social media use, while this was only true for 7% of the male
subjects. By age 15, this variation jumped to 53% for girls, and 41% for boys. This percentage influx may explain why more girls
reported experiencing cyberbullying, decreased self-esteem, and emotional instability more than their male counterparts.[369]

Other researchers hypothesize that girls are more affected by social media usage because of how they use it. In a study conducted
by the Pew Research Center in 2015, researchers discovered that while 78% of girls reported making a friend through social
media, only 52% of boys could say the same.[370] However, boys are not explicitly less affected by this statistic. They also found that
57% of boys claimed to make friends through video gaming, while this was only true for 13% of girls.[370] Another Pew Research
Center survey conducted in April 2015, reported that women are more likely to use Pinterest, Facebook, and Instagram than men,
which are visual-heavy sites. In counterpoint, men were more likely to utilize online forums, e-chat groups, and Reddit than
women.[370]

Cyberbullying, an act of bullying using technology, is more common now than among Millennials, the previous generation. It is
more common among girls, 22% compared to 10% for boys. This results in young girls feeling more vulnerable to being excluded
and undermined.[371][372]

According to a 2020 report by the British Board of Film Classification, "many young people felt that the way they viewed their
overall body image was more likely the result of the kinds of body images they saw on Instagram."[353]

See also

 1990s portal

 2000s portal

 2010s portal

 2020s portal

 Society portal

 Glossary of Generation Z slang

 List of generations

 9X Generation (Vietnam)

 Boomerang Generation

 Cusper

 Generation K, a demographic cohort defined by Noreena Hertz

 Post-90s and Little emperor syndrome (China)

 Strawberry generation (Taiwan)

 Thumb tribe

 Zillennials

Notes

1. ^ Major news outlets using 1997 as a starting year include:

 The Wall Street Journal, citing Pew[70]

 PBS[71]

 NBC News, citing Pew[72]

 NPR, citing Pew[73]

 The New York Times[74]

 The Washington Post[75]

 CNBC[76]

 Bruce Tulgan writing for Forbes[77]

 Time Magazine[78]

 Associated Press, citing Brookings Institution[79]

 USA Today, citing Pew[80]

2. ^ Think tanks and analytics companies that use 1997 as their start date include:

 Gallup[81]

 William H. Frey of the Brookings Institution[82][83]

3. ^ Management and consulting firms citing 1997 include:

 Accenture[84]

 Deloitte[85]

 Ogilvy[86]

4. ^ News outlets using 1995 as the starting birth year include:

 United Press International[92]

 Financial Times[93][94]

 Fortune, citing Deloitte[95]

 CBS News[96]

5. ^ Management and consulting firms citing 1995 include:

 PricewaterhouseCoopers[97]

 McCrindle[98]

6. ^ Management and consulting firms citing 1996 include:

 McKinsey[100]

 Ipsos[101]
  Bain & Company[102]

7. ^ More broadly, contemporary human females are evolving to reach menarche earlier and menopause later
compared to their ancestral counterparts. See "Human evolution from the Early Modern Period to the present".

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Further reading

 Palfrey, John; Gasser, Urs (2008). Born Digital: Understanding the First Generation of Digital Natives. Basic
Books. ISBN 978-0-465-00515-4.

 Arum, Richard; Roksa, Josipa (2011). Academically Adrift – Limited Learning on College Campuses. Chicago, Illinois: The
University of Chicago Press. ISBN 978-0-226-02856-9.

 McCrindle, Mark; Wolfinger, Emily (2014). The ABC of XYZ: Understanding the Global Generations. McCrindle Research.

 Combi, Chloe (2015). Generation Z: Their Voices, Their Lives. London: Hutchinson. OCLC 91060.

 Greenspan, Louise; Deardorff, Julianna (2015). The New Puberty: How to Navigate Early Development in Today's Girls.
Rodale Books. ISBN 978-1-62336-598-1.

 Katz, Roberta; Ogilvie, Sarah; Shaw, Jane; Wooodhead, Linda (2021). Gen Z, Explained: The art of living in a digital age.
Chicago and London: University of Chicago Press. ISBN 978-0-226-79153-1.

External links

Wikiquote has quotations related to Generation Z.

 The Downside of Diversity. Michael Jonas. The New York Times. August 5, 2007.

 The Next America: Modern Family. Pew Research Center. April 30, 2014. (Video, 2:16)

 Meet Generation Z: Forget Everything You Learned About Millennials – 2014 presentation by Sparks and Honey

 Is a University Degree a Waste of Money? CBC News: The National. March 1, 2017. (Video, 14:39)

 A Generation Z Exploration. (Web version) Rubin Postaer and Associates (RPA). 2018.

 We asked teenagers what adults are missing about technology. This was the best response. Taylor Fang. MIT Technology
Review. December 21, 2019.

 The Amish use tech differently than you think. We should emulate them. Jeff Smith. The Washington Post. February 17,
2020.
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