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Department of Journalism and Mass Communication, HPU, Shimla-5
Six Monthly Progress Report for PhD students
Name of the Candidate:
Chetan Tripathi
Enrolment/Registration Number:
381663342
Name of the Supervisor & Co-Supervisor
(if any): Dr. Vikas Dogra
Title of Thesis:
Decoding Myths in Green Advertising as Young
Western Himalayan Consumers Respond to
Climate Change
Progress Report for the Session:
January 2025- June 2025
Date: __________________Research Scholar Supervisor Co-Supervisor
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Research Activities Performed in last 6 months (Course work in progress/completed, Synopsis
Submitted/Defended, Pre-Abstract Submitted/Defended and Thesis Submitted/Defended):
Expanding Theoretical Framework
Brief Summary of the Research Work Carried (about 300-500 words):
Since my last progress report, I have presented two research papers at national conferences, which
provided valuable feedback and helped me strengthen my research. The first paper, titled “Beyond
Human Voices: Reimagining the Historical Origins of Communication through New Animism and
Eco Semiotics”, was presented at the National Conference on Exploring Communication’s
Historical Origin (ECHO 2025), organized by the Department of Journalism & Mass
Communication, SMeH, Manav Rachna International Institute of Research & Studies, Faridabad.
The second paper, titled “The Spectacle of Identity: A Critical Examination of Media Portrayals
and the Construction of the 21st Century Indian Woman”, was presented at the 2nd CWSD
National Conference on Women: The State of the 21st Century Indian Woman, organized by the
Centre for Women’s Studies & Development (CWSD), Himachal Pradesh University, Shimla. In
addition, a book chapter I authored, titled "National Education Policy 2020: A Pathway to
Achieving Sustainable Development Goals", has been accepted for publication. I am currently
working on developing my theoretical framework, drawing from Mark Fisher’s concept of
Date: __________________Research Scholar Supervisor Co-Supervisor
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Capitalist Realism to analyze the influence of neoliberal thought. I am also engaging with Deleuze
and Guattari’s concepts from A Thousand Plateaus (1980), such as rhizome, assemblage, machine,
and flow, to understand complex social and theoretical structures. Jacques Derrida’s idea of
Dissemination (1981) further supports my approach by highlighting the openness and instability of
meaning. Together, these frameworks are helping to shape the core direction of my research.
Research Papers Published in the Refereed Journals in last 6 months with Impact Factor.
Reprint should be also enclosed:
NA
Research Papers Published in the Conference Proceedings with Publication Detail in Last Six
Months i.e. Authors Name, Journal Name, Years and Pages. Reprint should be also enclosed:
“Beyond Human Voices: Reimagining the Historical Origins of Communication through
New Animism and Eco Semiotics” – Presented at the ECHO 2025 conference.
“The Spectacle of Identity: A Critical Examination of Media Portrayals and the
Construction of the 21st Century Indian Woman” – Presented at the 2nd CWSD National
Conference on Women.
Conferences/Seminars/Workshops Attended with Detail: Date, Workshop Name, Sponsoring
Body etc:
Date: __________________Research Scholar Supervisor Co-Supervisor
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● National Conference on Exploring Communication’s Historical Origin (ECHO
2025)Organized by the Department of Journalism & Mass Communication, SMeH, Manav
Rachna International Institute of Research & Studies, Faridabad.
● 2nd CWSD National Conference on Women: The State of the 21st Century Indian Woman
Organized under the RUSA 2.0 Equity Initiative by the Centre for Women’s Studies &
Development (CWSD), Himachal Pradesh University, Shimla.
Any Other Achievements (Please attach separate sheets if required):
Book Chapter Title: “National Education Policy 2020: A Pathway to Achieving Sustainable
Development Goals” – Status: Accepted for publication.
It is certified that all information in the progress report is correct to best of my knowledge.
Date: Full Signature of the Research Scholar
Signature of Supervisor Signature of Co-supervisor
Note: The Progress report will be placed before the RDC for approval. The report and further
recommendation will be kept in the personal file of the candidate.
Date: __________________Research Scholar Supervisor Co-Supervisor
