SEO Internet Marketing Proposal

Prepared For: [Client Name]

1. Executive Summary

This proposal outlines a comprehensive SEO Internet Marketing strategy tailored to [Client’s
Business Name] to improve its online visibility, increase search engine rankings, and drive
qualified traffic that converts into leads or sales. With over 10 years of experience managing
successful digital campaigns, I bring a results-driven approach designed to meet your business
objectives through ethical and sustainable SEO practices.

2. Objectives

• Improve website rankings for targeted keywords on Google and other search engines

• Increase organic traffic and reduce dependency on paid advertising

• Generate high-quality leads and improve conversion rates

• Enhance brand visibility and authority in your niche or industry

• Deliver measurable results through monthly tracking and reporting

3. Current Website Analysis (if applicable)

Based on our preliminary review, here are a few key areas identified for improvement:

• Missing or unoptimized meta tags (title, description)

• Low page speed on mobile and desktop

• Broken links and crawl errors

• Lack of optimized content for target keywords

• Weak backlink profile and low domain authority

• No structured data/schema implementation

A detailed technical audit report will be shared after project kickoff.

Effective keyword research is at the core of any successful SEO campaign. We will:

• Identify high-volume, low-competition keywords relevant to your business

• Analyze competitor keywords and ranking strategies

• Build keyword clusters to target across blog posts and service pages

• Align keywords with user intent and sales funnel

5. On-Page SEO Optimization

We will optimize your website's core structure and content for better indexing and user
experience:

• Meta title and description optimization

• Heading tags (H1-H6) structuring

• Image ALT tags and filename optimization

• Internal linking strategy

• URL structure and keyword-friendly slugs

• Schema markup integration (FAQs, reviews, services, etc.)

• Mobile-friendliness and core web vitals enhancement

6. Off-Page SEO / Link Building

To build authority and trust in your domain, we will implement the following:

• High-quality backlinks from relevant and authoritative sites

• Guest blogging and outreach

• Business listings and local citations

• Social bookmarking

• Forum submissions and blog comments

• Influencer and niche-specific link outreach

7. Local SEO (If Applicable)

For businesses targeting local customers, we will focus on:

• Google Business Profile (GBP) optimization

• Local citation building (NAP consistency)

• Location-based keywords targeting

• Local backlinks and reviews strategy

• Map pack optimization for visibility in “near me” searches

8. Content Marketing Plan

• Monthly blog posts targeting long-tail and informational keywords

• Evergreen content creation for core pages

• SEO copywriting and landing page optimization

• Content calendar and publishing schedule

• Visual content SEO (image optimization, infographics)

9. Reporting & Analytics

We provide transparent, easy-to-understand reports:

• Monthly SEO performance reports

• Keyword ranking improvements

• Website traffic trends

• Conversion tracking via Google Analytics

• Backlink and domain authority reports

• Technical crawl and audit summaries

Month Deliverables

Month 1 Full site audit, keyword research, on-page optimization

Month 2 Off-page link building, content creation begins

Month 3 Local SEO implementation, technical fixes

Month 4–6 Continuous optimization, performance tracking, content updates

11. Investment

Service Monthly Fee

SEO Audit & On-Page SEO $XXX

Off-Page SEO & Link Building $XXX

Content Creation & Optimization $XXX

Reporting & Analytics Included

Total Monthly Investment $XXX

Customized packages available based on your needs and scale.

12. Why Choose Us

• 10+ years of SEO & digital marketing expertise

• Proven track record with local and national businesses

• Transparent reporting and ethical SEO practices

• Personalized strategies tailored to your goals

• Dedicated support and consultation

Thank you for considering our SEO Internet Marketing services. We are confident that with our
expertise and commitment, we can help [Client’s Business Name] achieve long-term online
growth. Please feel free to reach out for any questions or to begin this journey together.

Next Steps

✔ Review the proposal

Let’s get started on building your digital success.

Prepared By:
Pankaj Sharma
Senior SEO & Online Marketing Consultant
[Your Contact Info]
[Your Website or LinkedIn]