DEN FATEH MARKETING PRIVATE LIMITED

Financial Statements
2023-24
 Den Fateh Marketing Private Limited | 2

Independent Auditor’s Report

To the Members of Den Fateh Marketing Private Limited

Report on the Ind AS Financial Statements

Opinion

We have audited the accompanying Ind AS financial statements of M/s. Den Fateh Marketing Private Limited
(“the Company”) which comprises the Balance Sheet as at March 31, 2024, the Statement of Profit and Loss
(including Other Comprehensive Income), and statement of cash flows for the year then ended, and notes to the
financial statements, including a summary of significant accounting policies and other explanatory information
(herein after referred to as “Ind AS financial statements”).

In our opinion and to the best of our information and according to the explanations given to us, the aforesaid
financial statements give the information required by the Act in the manner so required and give a true and fair
view in conformity with the accounting principles generally accepted in India, of the state of affairs of the
Company as at March 31, 2024, and profit/loss, and its cash flows for the year ended on that date.

Basis for Opinion

We conducted our audit in accordance with the Standards on Auditing (SAs) specified under section 143(10) of
the Companies Act, 2013. Our responsibilities under those Standards are further described in the Auditor’s
Responsibilities for the Audit of the Financial Statements section of our report. We are independent of the
Company in accordance with the Code of Ethics issued by the Institute of Chartered Accountants of India together
with the ethical requirements that are relevant to our audit of the financial statements under the provisions of the
Companies Act, 2013 and the Rules thereunder, and we have fulfilled our other ethical responsibilities in
accordance with these requirements and the Code of Ethics. We believe that the audit evidence we have
obtained is enough and appropriate to provide a basis for our opinion.

Emphasis of Matter

We draw attention to the following matters in the Notes to the financial statements:

Note 32 in the financial statements which indicate that The Company has accumulated losses and its net worth
has been fully eroded, the Company has incurred a net loss/net cash loss during the current and previous year(s)
and, the Company’s current liabilities exceeded its current assets as at the balance sheet date & 100% of its
Fixed Assets have been impaired. These conditions, indicate the existence of a material uncertainty that may cast
significant doubt about the Company’s ability to continue as a going concern. However, the financial statements of
the Company have been prepared on a going concern basis in view of continuing financial support from its
holding / ultimate holding company. Pursuant to TRAI notification Digital Addressable System (DAS) has been
implemented in the territory of the Company under phase-III w.e.f. 01 Jan, 2016.The Company does not have
enough resources to digitalize its area. However, the management is taking continuous efforts to sustain its
business operations in the territory along with the parent company support.

However, the financial statements of the Company have been prepared on a going concern basis for the reasons
stated in the said Note.
 Den Fateh Marketing Private Limited | 3

Our opinion is not modified in respect of these matters.

Information Other Than the Financial Statements and Auditors’ Report Thereon

The Company’s Board of Directors is responsible for the other information. The other information comprises the
information included in the annual report but does not include the financial statements and our auditor’s report
thereon.

Our opinion on the standalone financial statements does not cover the other information and we do not express
any form of assurance conclusion thereon.

In connection with our audit of the standalone financial statements, our responsibility is to read the other
information and, in doing so, consider whether the other information is materially inconsistent with the standalone
financial statements, or our knowledge obtained in the audit or otherwise appears to be materially misstated.

If, based on the work we have performed, we conclude that there is a material misstatement of this other
information we are required to report that fact. We have nothing to report in this regard.

Responsibility of Management for the Standalone Financial Statements

The Company’s Board of Directors is responsible for the matters stated in section 134(5) of the Companies Act,
2013 (“the Act”) with respect to the preparation of these financial statements that give a true and fair view of the
financial position, financial performance, and cash flows of the Company in accordance with the accounting
principles generally accepted in India, including the accounting Standards (Ind AS) specified under section 133 of
the Act. This responsibility also includes maintenance of adequate accounting records in accordance with the
provisions of the Act for safeguarding of the assets of the Company and for preventing and detecting frauds and
other irregularities; selection and application of appropriate implementation and maintenance of accounting
policies; making judgments and estimates that are reasonable and prudent; and design, implementation and
maintenance of adequate internal financial controls, that were operating effectively for ensuring the accuracy and
completeness of the accounting records, relevant to the preparation and presentation of the financial statement
that give a true and fair view and are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, management is responsible for assessing the Company’s ability to continue
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis
of accounting unless management either intends to liquidate the Company or to cease operations, or has no
realistic alternative but to do so.

Those Board of Directors are also responsible for overseeing the company’s financial reporting process

Auditor’s Responsibility for the Audit of the Financial Statements

Our objectives are to obtain reasonable assurance about whether the Ind AS financial statements as a whole are
free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our
opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in
accordance with SAs will always detect a material misstatement when it exists. Misstatements can arise from
fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected
to influence the economic decisions of users taken on the basis of these financial statements.
 Den Fateh Marketing Private Limited | 4

As part of an audit in accordance with SAs, we exercise professional judgment and maintain professional
scepticism throughout the audit. We also:

• Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or
error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is
sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement
resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery,
intentional omissions, misrepresentations, or the override of internal control.

• Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are
appropriate in the circumstances. Under section 143(3)(i) of the Companies Act, 2013, we are also
responsible for expressing our opinion on whether the company has adequate internal financial controls
system in place and the operating effectiveness of such controls

• Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates
and related disclosures made by management.

• Conclude on the appropriateness of management’s use of the going concern basis of accounting and, based
on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may
cast significant doubt on the Company’s ability to continue as a going concern. If we conclude that a material
uncertainty exists, we are required to draw attention in our auditor’s report to the related disclosures in the
financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based
on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may
cause the Company to cease to continue as a going concern.

• Evaluate the overall presentation, structure and content of the financial statements, including the disclosures,
and whether the financial statements represent the underlying transactions and events in a manner that
achieves fair presentation.

Report on Other Legal and Regulatory Requirements

1. As required by the Companies (Auditor’s Report) Order, 2020 (“the Order”) issued by the Central
Government in terms of Section 143(11) of the Act, we give in “Annexure A” a statement on the matters
specified in paragraphs 3 and 4 of the Order.

2. As required by Section 143(3) of the Act, we report that:

a) We have sought and obtained all the information and explanations which to the best of our knowledge
and belief were necessary for the purposes of our audit.
b) In our opinion, proper books of account as required by law have been kept by the Company so far as it
appears from our examination of those books;
c) The Balance Sheet, the Statement of Profit and Loss, the Cash Flow Statement and Statement of
Changes in Equity dealt with by this Report are in agreement with the books of account;
d) In our opinion, the aforesaid Ind AS financial statements comply with the Indian Accounting Standards
prescribed under section 133 of the Act read with Rule 7 of the Companies (Accounts) Rules, 2014;
 Den Fateh Marketing Private Limited | 5

e) On the basis of the written representations received from the directors as on 31st March, 2024 taken on
record by the Board of Directors, none of the directors is disqualified as on 31st March, 2024 from being
appointed as a director in terms of Section 164(2) of the Act.
f) With respect to the adequacy of the internal financial controls over financial reporting of the Company
and the operating effectiveness of such controls, refer to our separate Report in “Annexure B”. Our
report expresses an unmodified opinion on the adequacy and operating effectiveness of the Company’s
internal financial controls over financial reporting;
g) With respect to the other matters to be included in the Auditor’s Report in accordance with the
requirements of section 197(16) of the Act, as amended:
i. In our opinion and to the best of our information and according to the explanations given to us, the
remuneration paid or provided by the company to its directors during the year is in accordance with
the provisions of section 197 of the Act.

h) With respect to the other matters to be included in the Auditor’s Report in accordance with Rule 11 of
the Companies (Audit and Auditors) Rules, 2014, in our opinion and to the best of our information and
according to the explanations given to us:
i) The Management has represented that there are no such litigations pending against the company,
the finality of which impact on its financial position and shall not be prejudicial to the financial health
of the Company.
ii) The Company did not have any long-term contracts including derivative contracts for which there
were any material foreseeable losses.
iii) There were no amounts which were required to be transferred to the Investor Education and
Protection Fund by the Company.

(iv) a) The management has represented that, to the best of it’s knowledge and belief, other than as
disclosed in the notes to the accounts, no funds have been advanced or loaned or invested
(either from borrowed funds or share premium or any other sources or kind of funds) by the
company to or in any other person(s) or entity(ies), including foreign entities (“Intermediaries”),
with the understanding, whether recorded in writing or otherwise, that the Intermediary shall,
whether, directly or indirectly lend or invest in other persons or entities identified in any manner
whatsoever by or on behalf of the company (“Ultimate Beneficiaries”) or provide any
guarantee, security or the like on behalf of the Ultimate Beneficiaries;

b) The management has represented, that, to the best of it’s knowledge and belief, other than as
disclosed in the notes to the accounts, no funds have been received by the company from any
person(s) or entity(ies), including foreign entities (“Funding Parties”), with the understanding,
whether recorded in writing or otherwise, that the company shall, whether, directly or indirectly,
lend or invest in other persons or entities identified in any manner whatsoever by or on behalf of
the Funding Party (“Ultimate Beneficiaries”) or provide any guarantee, security or the like on
behalf of the Ultimate Beneficiaries; and
 Den Fateh Marketing Private Limited | 6

c) Based on audit procedures which we considered reasonable and appropriate in the

circumstances, nothing has come to their notice that has caused them to believe that the
representations under sub-clause (i) and (ii) contain any material mis-statement.

d) The company has not declared or paid any dividend during the year.

e) Based on our examination which included test checks, the company has used an accounting
software for maintaining its books of account which has a feature of recording audit trail (edit
log) facility and the same has operated throughout the year for all relevant transactions
recorded in the software. Further during the course of audit we did not come across any
instance of audit trail feature being tampered with.

For Chandni Taneja and Company.

Chartered Accountants
Firm Registration No: 032222C

CHANDNI TANEJA
PROPRIETOR
Membership No. : 422731
Place: New Delhi

Date: 11/04/2024
UDIN: 2442273IBKAUXB8305
 Den Fateh Marketing Private Limited | 7

Annexure – A to the Auditors’ Report

(i) (a)
(A) According to the information and explanations given to us and on the basis of our
examination of the books of account, the Company does not have Property, Plant and
Equipment. Accordingly, paragraph 3(i)(a)(A) of the order is not applicable.

(B) According to the information and explanations given to us and on the basis of our
examination of the books of account, the Company does not have Intangible Assets.
Accordingly, paragraph 3(i)(a)(B) of the order is not applicable.

(b) As explained to us, Accordingly, it does not hold any physical Property, Plant and Equipment.
Thus, paragraph 3(i)(b) of the order is not applicable to the Company.

(c) According to the information and explanations given to us and on the basis of our examination of
the books of account, the Company does not have immovable properties. Accordingly, paragraph
3(i)(c) of the order is not applicable.

(d) According to the information and explanations given to us and on the basis of our examination of
the books of account, the Company does not revalue its Property, Plant and Equipment
(including right to use assets) or intangible assets during the year. Accordingly, paragraph 3(i)(d)
of the order is not applicable.

(e) According to the information and explanations given to us and on the basis of our examination of
the books of account, no proceedings have been initiated or are pending against the company for
holding any Benami property under the “Benami Transactions (Prohibition) Act, 1988 and Rules
made thereunder. Accordingly, paragraph 3(i)(e) of the order is not applicable.

(ii) The company is a service company, primarily rendering services in cable industry. Accordingly, it
does not hold any physical inventories. Thus, paragraph 3(ii)(a) and 3(ii)(b) of the order is not
applicable to the Company.

(iii) According to the information and explanations given to us and on the basis of our examination of the
books of accounts, forms & Registers, the Company has not granted any loans, secured or
unsecured, to companies, firms or other parties covered in the register maintained under Section
189 of the Companies Act 2013. Accordingly, paragraph 3(iii),3(iii)(a)(A),3(iii)(a)(B), 3(iii)(b), 3(iii)(c),
3(iii)(d), 3(iii)(e), and3(iii)(f) of the order is not applicable.

(iv) According to the information and explanations given to us and on the basis of our examination of the
books of accounts, forms and registers, the Company has not granted loans, made investments,
given guarantees and security. Accordingly, paragraph 3(iv) of the order is not applicable.
 Den Fateh Marketing Private Limited | 8

(v) According to the information and explanations given to us and on the basis of our examination of the
books of accounts, forms and registers, the Company has not accepted deposits. Accordingly,
paragraph 3(v) of the order is not applicable.

(vi) As per information & explanation given to us, the reporting requirements with regard to maintenance
of cost records by the company as prescribed under section148(1) of the Act are not applicable for
any of the services rendered by the company.

(vii) (a) According to the information and explanations given to us and the records of the company
examined by us, in our opinion, the company is generally regular in depositing undisputed
statutory dues including Goods and Services Tax, provident fund, employees' state insurance,
income-tax, sales-tax, service tax, duty of customs, duty of excise, value added tax, cess and
any other statutory dues to the extent applicable to the appropriate authorities.
According to the information and explanations given to us, there were no outstanding statutory
dues as on 31st of March, 2024 for a period of more than six months from the date they became
payable.
(b) According to the information and explanations given to us and records of the company
examined by us, there are no amounts payable in respect of income tax or sales tax or service
tax, goods and service tax or duty of customs or duty of excise or value added tax which have
not been deposited on account of any disputes.

(viii) According to the information and explanations given to us and records of the company examined by
us, there is no Income Tax Assessment done under the Income Tax Act, 1961 during the year.
Accordingly, paragraph 3(viii) of the order is not applicable.

(ix) According to the information and explanations given to us and records of the company examined by
us, the company has not raised loan or borrowings from financial institution, bank, government or
any lenders. Accordingly, paragraph 3 (ix)(a), 3 (ix)(b), 3 (ix)(c), 3 (ix)(d), 3 (ix)(e) and 3 (ix)(f) of the
order is not applicable.

(x) (a) According to the information and explanations given to us and records of the company examined
by us, the company has not raised moneys from public offer or further public offer (including debt
instruments). Accordingly, paragraph 3(x) (a) of the order is not applicable.

(b) According to the information and explanations given to us and records of the company examined
by us, the company has not made any preferential allotment or private placement of shares or
convertible debentures (fully, partially or optionally convertible) during the year. Accordingly,
paragraph 3(x) (b) of the order is not applicable.
 Den Fateh Marketing Private Limited | 9

(xi) (a) During the course of our examination of the books and records of the Company and according to
the information and explanations given to us& on the basis of written representations obtained,
we have neither come across any instance of material fraud on or by the Company by its officers
or employees has been noticed or reported during the year, nor have we been informed of any
such case by the Management.
(b) As there is not any instance of material fraud by the Company or on the Company by its officers
or employees, noticed or reported during the year. Accordingly, paragraph 3 (xi)(b) of the Order
are not applicable to the Company.
(c) As company not listed on any exchange. Accordingly, paragraph 3(xi)(c) of the order is not
applicable.

(xii) In our opinion and according to the information and explanation given to us, the Company is not a
Nidhi company. Accordingly, paragraph 3(xii) of the order is not applicable.

(xiii) According to the information and explanations given to us, written representations obtained and
records of the company examined by us, transactions with the related parties are in compliance with
section 177 and section 188 of the Act where applicable and details of such transactions have been
disclosed in the Ind AS financial statements as required by the applicable accounting standards.

(xiv) (a) According to the information and explanations given to us, written representations obtained and
records of the company examined by us, the company has an Internal Audit System
commensurate with the size and nature of its business.

(b) The reports of the Internal Auditors for the period under audit has been considered by us during
Statutory Audit.

(xv) According to the information and explanations given to us, written representations obtained forms
filed, registers & other records of the company examined by us, the company has not entered into
non-cash transactions with directors or persons connected with him. Accordingly, paragraph 3(xv) of
the order is not applicable.

(xvi) The company is not required to be registered under section 45-IA of the Reserve Bank of India Act,
1934. Accordingly, paragraph 3(xvi) (a), 3(xvi) (b), 3(xvi) (c) and 3(xvi) (d) of the order is not
applicable.

(xvii) The company has incurred cash loss of Rs. 56,781/- in the financial year and cash loss of Rs.
39,316.42/- in the immediately preceding financial year.

(xviii) There has been resignation of statutory auditors during the year. There were no issues, objections or
concerns raised by the outgoing auditors.
 Den Fateh Marketing Private Limited | 10

(xix) According to the information and explanations given to us and records of the company examined by
us regarding financial ratios, ageing and expected dates of realisation of financial assets and
payment of financial liabilities, other information accompanying the financial statements, we are in
opinion that there is no material uncertainty exists as on the date of audit report.

And the company is capable of meeting its liabilities existing at the date of balance sheet as and
when they fall due within a period of one year from the balance sheet date.

(xx) As the Company is not covered under the criteria mentioned in Section 135(1) of Companies Act,
2013. Accordingly, paragraph 3(xx) (a) and 3(xx) (b) of the order is not applicable.

(xxi) The company is not required to prepare consolidated statements. Accordingly, paragraph 3(xxi) of
the order is not applicable.

For Chandni Taneja and Company.

Chartered Accountants
Firm Registration No: 032222C

CHANDNI TANEJA
PROPRIETOR
Membership No. : 422731
Place: New Delhi

Date: 11/04/2024
UDIN: 2442273IBKAUXB8305
 Den Fateh Marketing Private Limited | 11

Annexure – B to the Auditors’ Report

Report on the Internal Financial Controls under Clause (i) of Sub-section 3 of Section 143 of the
Companies Act, 2013 (“the Act”)

We have audited the internal financial controls over financial reporting of DEN FATEH MARKETING PRIVATE
LIMITED (“the Company”) as of March 31, 2024 in conjunction with our audit of the Ind AS financial statements of
the Company for the year ended on that date.

Management’s Responsibility for Internal Financial Controls

The Company’s management is responsible for establishing and maintaining internal financial controls based on
the internal control over financial reporting criteria established by the Company considering the essential
components of internal control stated in the Guidance Note on Audit of Internal Financial Controls over Financial
Reporting issued by the Institute of Chartered Accountants of India (“ICAI’).

These responsibilities include the design, implementation and maintenance of adequate internal financial controls
that were operating effectively for ensuring the orderly and efficient conduct of its business, including adherence
to company’s policies, the safeguarding of its assets, the prevention and detection of frauds and errors, the
accuracy and completeness of the accounting records, and the timely preparation of reliable financial information,
as required under the Companies Act, 2013.

Auditors’ Responsibility

Our responsibility is to express an opinion on the Company's internal financial controls over financial reporting
based on our audit. We conducted our audit in accordance with the Guidance Note on Audit of Internal Financial
Controls Over Financial Reporting (the “Guidance Note”) and the Standards on Auditing, issued by ICAI and
deemed to be prescribed under section 143(10) of the Companies Act, 2013, to the extent applicable to an audit
of internal financial controls, both applicable to an audit of Internal Financial Controls and, both issued by the
Institute of Chartered Accountants of India. Those Standards and the Guidance Note require that we comply with
ethical requirements and plan and perform the audit to obtain reasonable assurance about whether adequate
internal financial controls over financial reporting was established and maintained and if such controls operated
effectively in all material respects.

Our audit involves performing procedures to obtain audit evidence about the adequacy of the internal financial
controls system over financial reporting and their operating effectiveness. Our audit of internal financial controls
over financial reporting included obtaining an understanding of internal financial controls over financial reporting,
assessing the risk that a material weakness exists, and testing and evaluating the design and operating
effectiveness of internal control based on the assessed risk. The procedures selected depend on the auditor’s
judgment, including the assessment of the risks of material misstatement of the Ind AS financial statements,
whether due to fraud or error.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit
opinion on the Company’s internal financial controls system over financial reporting.
 Den Fateh Marketing Private Limited | 12

Meaning of Internal Financial Controls over Financial Reporting

A company's internal financial control over financial reporting is a process designed to provide reasonable
assurance regarding the reliability of financial reporting and the preparation of Ind AS financial statements for
external purposes in accordance with generally accepted accounting principles. A company's internal financial
control over financial reporting includes those policies and procedures that

1) Pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions
and dispositions of the assets of the company;
2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of Ind AS
financial statements in accordance with generally accepted accounting principles, and that receipts and
expenditures of the company are being made only in accordance with authorizations of management and
directors of the company; and
3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or
disposition of the company's assets that could have a material effect on the Ind AS financial statements.

Inherent Limitations of Internal Financial Controls Over Financial Reporting

Because of the inherent limitations of internal financial controls over financial reporting, including the possibility of
collusion or improper management override of controls, material misstatements due to error or fraud may occur
and not be detected. Also, projections of any evaluation of the internal financial controls over financial reporting to
future periods are subject to the risk that the internal financial control over financial reporting may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures
may deteriorate.

Opinion

In our opinion, the Company has, in all material respects, an adequate internal financial controls system over
financial reporting and such internal financial controls over financial reporting were operating effectively as at
March 31, 2024, based on the internal control over financial reporting criteria established by the Company
considering the essential components of internal control stated in the Guidance Note on Audit of Internal Financial
Controls Over Financial Reporting issued by the ICAI.

For Chandni Taneja and Company.

Chartered Accountants
Firm Registration No: 032222C

CHANDNI TANEJA
PROPRIETOR
Membership No. : 422731
Place: New Delhi

Date: 11/04/2024
UDIN: 2442273IBKAUXB8305
 Den Fateh Marketing Private Limited | 13
DEN FATEH MAREKETING PRIVATE LIMITED
BALANCE SHEET AS AT 31st MARCH, 2024

Particulars Note As at As at
No. 31.03.2024 31.03.2023
(Rs. '000) (Rs. '000)
A. ASSETS

1. Non-current assets
(a) Property, Plant and Equipment 3A - -
(b) Other Intangible assets 3B - -
(c) Financial Assets
(i) Bank balance other than cash & cash equivalent 4 180.46 170.94
(ii) Others financial assets 5 10.00 10.00
(d) Non Current Tax Assets 6 1,328.89 1,328.88
1,519.35 1,509.82
2. Current assets
(a) Financial Assets
(i) Trade receivables 7 373.87 373.87
(ii) Cash and cash equivalents 8 1,557.16 1,557.16
(iii) Other financial assets 9 - -
(b) Other current assets 10 8,721.49 8,722.79
10,652.52 10,653.82

TOTAL ASSETS 12,171.87 12,163.64

B. EQUITY AND LIABILITIES

Equity
(a) Equity Share capital 11 500.00 500.00
(b) Other Equity 12 (38,787.22) (38,730.45)
(38,287.22) (38,230.45)

Liabilities

1. Current liabilities
(a) Financial Liabilities
(i) Trade payables 13
-total outstanding dues to micro enterprises and small enterprises - -
-total outstanding dues to creditors other than micro enterprises and
50,454.49 50,390.09
small enterprises

(b) Other current liabilities 14 4.60 4.00

Total current liabilities 50,459.09 50,394.09

Total current and non-current Liabilities 50,459.09 50,394.09

TOTAL EQUITY AND LIABILITIES 12,171.87 12,163.64

See accompanying notes forming part of the financial statements

As per our report of even date attached

For Chandni Taneja and Company For and on behalf of the Board of Directors of
Chartered Accountants DEN FATEH MAREKETING PRIVATE LIMITED
FRN No. 032222C

Chandni Taneja Manoj Kumar Varmani Ayyapan Koorthawar

Proprietorship Director Director
Membership No. : 422731 DIN No: 02943850 DIN No: 07673248
Place: New Delhi
Dated:11 April 2024 Dated:11 April 2024 Dated:11 April 2024
 Den Fateh Marketing Private Limited | 14
DEN FATEH MAREKETING PRIVATE LIMITED
STATEMENT OF PROFIT AND LOSS FOR THE YEAR ENDED 31st MARCH, 2024
Particulars Note No. For the year ended For the year ended
31.03.2024 31.03.2023
(Rs. '000) (Rs. '000)

1. REVENUE

(a) Revenue from operations 15 - 206.64

(b) Other income 16 25.62 34.84
2. TOTAL INCOME 25.62 241.48

3. EXPENSES

(a) Other expenses 17 82.40 280.81

4. TOTAL EXPENSES 82.40 280.81

5. PROFIT/(LOSS) BEFORE EXCPETIONAL ITEM AND TAX EXPENSE (2-4) (56.78) (39.33)

6. EXCEPTIONAL ITEMS - -

7. PROFIT/(LOSS) BEFORE TAX (5-6) (56.78) (39.33)

8. TAX EXPENSE

(a) Current tax expense 18 - -

NET TAX EXPENSE - -

9. PROFIT / (LOSS) AFTER TAX (7-8) (56.78) (39.33)

10. OTHER COMPRESHENSIVE INCOME

(i) Items that will not be reclassified to Profit/(Loss)
- Remeasurements of the defined benefit obligation - -
- Deferred Tax on Remeasurements of the defined benefit obligation - -

(ii) Income tax relating to items that will not be reclassiied to

Profit/(Loss)
TOTAL OTHER COMPRESHENSIVE INCOME - -

11. TOTAL COMPREHENSIVE INCOME FOR THE PERIOD (9+10) (56.78) (39.33)

12. EARNINGS PER EQUITY SHARE 22

(Face value of Rs. 10 per share)

Basic (Rs. per share) (1.14) (0.79)

Diluted (Rs. per share) (1.14) (0.79)

See accompanying notes forming part of the financial statements

As per our report of even date attached

For Chandni Taneja and Company For and on behalf of the Board of Directors
Chartered Accountants DEN FATEH MAREKETING PRIVATE LIMITED
FRN No. 032222C

Chandni Taneja Manoj Kumar Varmani Ayyapan Koorthawar

Proprietorship Director Director
Membership No. : 422731 DIN No: 02943850 DIN No: 07673248
Place: New Delhi
Dated:11 April 2024 Dated:11 April 2024 Dated:11 April 2024
 Den Fateh Marketing Private Limited | 15
DEN FATEH MAREKETING PRIVATE LIMITED
STATEMENT OF CHANGE IN EQUITY FOR THE YEAR ENDED 31st MARCH, 2024

A. EQUITY SHARE CAPITAL

For the Year Ended 31.03.2024

(Rs. '000)
Balance as at 01st Changes in equity share Balance as at 31st
April, 2023 capital during the year March, 2024

500.00 - 500.00

For the Year Ended 31.03.2023

(Rs. '000)
Balance as at 01st Changes in equity share Balance as at 31st
April, 2022 capital during the year March, 2023

500.00 - 500.00

B. OTHER EQUITY

Statement of Change in Equity for the Year ended March 31, 2024 (Rs. '000)
Reserves and Other comprehensive Total
Surplus income
Particulars Securities Retained Actuarial Gain / (Loss)
premium earnings

Balance at the beginning of April 1, 2023 - (38,730.44) - (38,730.44)

Total comprehensive income for the year - (56.78) - (56.78)
Balance at the end of March 31, 2024 - (38,787.22) - (38,787.22)

Statement of Change in Equity for the Year ended March 31, 2023 -
Reserves and Other comprehensive Total
Surplus income
Particulars Securities Retained Actuarial Gain / (Loss)
premium earnings

Balance at the beginning of April 1, 2022 - (38,691.12) - (38,691.12)

Total comprehensive income for the year - (39.33) - (39.33)
Balance at the end of March 31, 2023 - (38,730.45) - (38,730.45)

See accompanying notes forming part of the financial statements

As per our report of even date attached

For Chandni Taneja and Company For and on behalf of the Board of Directors
Chartered Accountants DEN FATEH MAREKETING PRIVATE LIMITED
FRN No. 032222C

Chandni Taneja Manoj Kumar Varmani Ayyapan Koorthawar

Proprietorship Director Director
Membership No. : 422731 DIN No: 02943850 DIN No: 07673248
Place: New Delhi
Dated:11 April 2024 Dated:11 April 2024 Dated:11 April 2024
 Den Fateh Marketing Private Limited | 16
DEN FATEH MAREKETING PRIVATE LIMITED
STATEMENT OF CASH FLOW FOR THE YEAR ENDED 31st MARCH, 2024
For the For the
Year Ended Year Ended
March 31, 2024 March 31, 2023
(Rs. '000) (Rs. '000)
A. CASH FLOW FROM OPERATING ACTIVITIES
Net Profit/(Loss) before tax (56.78) (39.33)
Adjustments for:
Liabilities/ excess provisions written back (net) (16.10) (23.70)
Provision for doubtful advances - 15.39
Interest income on income tax refund - (3.03)
Interest income on Fixed Deposit (9.52) (8.11)
Operating profit before working capital changes (82.40) (58.78)

Changes in working capital:

Adjustments for (increase)/ decrease in operating assets:
Trade Receivables - 222.55
Other current non- financial assets 1.30 198.58
Bank balance (9.52) (8.11)
Other non current non-financial assets - -

Adjustments for increase / (decrease) in operating liabilities:

Current financial Liabilities - -
Current non-financial Liabilities 0.60 (206.64)
Trade Payable 80.50 (157.48)

Cash generated from operations (9.52) (9.88)

Taxes paid / (received) - 62.60
Net Cash from Operating Activities (9.52) 52.72

B. CASH FLOW FROM INVESTING ACTIVITIES

Interest income on Fixed Deposit 9.52 8.11
Net Cash used in Investing Activities 9.52 8.11

C. CASH FLOW FROM FINANCING ACTIVITIES

Finance costs - -
Net Cash from Financing Activities - -

Net Increase/(Decrease) in Cash and Cash Equivalents - 60.83

Cash and Cash Equivalents at the beginning of the period 1,557.16 1,496.33
Cash and Cash Equivalents at the end of the period 1,557.16 1,557.16

Cash and Cash Equivalents at the end of the period comprise of:
Cash on Hand - -
Balances with Banks in Current Accounts 1,557.16 1,557.16
1,557.16 1,557.16

Note : The above Cash Flow Statement has been prepared under the indirect method set out in IND AS - 07 "Statement of Cash Flow" issued by the Central Government
under Indian Accounting Standards (Ind AS) notified under section 133 of the Companies Act, 2013 (Companies Indian Accounting Standard Rules, 2015)

As per our report of even date attached

For Chandni Taneja and Company For and on behalf of the Board of Directors
Chartered Accountants DEN FATEH MAREKETING PRIVATE LIMITED
FRN No. 032222C

Chandni Taneja Manoj Kumar Varmani Ayyapan Koorthawar

Proprietorship Director Director
Membership No. : 422731 DIN No: 02943850 DIN No: 07673248
Place: New Delhi
Dated:11 April 2024 Dated:11 April 2024 Dated:11 April 2024
 Den Fateh Marketing Private Limited | 17

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024
p

1. COMPANY INFORMATION

Den Fateh Marketing Private Limited is a Company incorporated in India on February 14, 2007. The Company is
primarily engaged in providing cable television distribution and other related services. It is subsidiary of Futuristic
Media and Entertainment Limited w.e.f. 5th August, 2022.

2. MATERIAL ACCOUNTING POLICIES:

2.01. Basis of preparation

(i) Statement of Compliance

The financial statements comply in all material aspects with Indian Accounting Standards (Ind AS) prescribed
under Section 133 of the Companies Act, 2013 (the Act) read with the Companies (Indian Accounting
Standards) Rules, 2015, as amended, and other accounting principles generally accepted in India.

(ii) Basis of preparation and measurement

The Standalone financial statements have been prepared on the historical cost basis except for certain
financial instruments that are measured at fair values at the end of each reporting period, as explained in the
accounting policies below.

Historical cost is generally based on the fair value of the consideration given in exchange for goods and
services.

Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly
transaction between market participants at the measurement date, regardless of whether that price is directly
observable or estimated using another valuation technique. In estimating the fair value of an asset or a
liability, the Company takes into account the characteristics of the asset or liability if market participants would
take those characteristics into account when pricing the asset or liability at the measurement date. Fair value
for measurement and/or disclosure purposes in these financial statements is determined on such a basis,
except for share-based payment transactions that are within the scope of Ind AS 102, leasing transactions
that are within the scope of Ind AS 17, and measurements that have some similarities to fair value but are
not fair value, such as net realisable value in Ind AS 2 or value in use in Ind AS 36.

In addition, for financial reporting purposes, fair value measurements are categorised into Level 1, 2, or 3
based on the degree to which the inputs to the fair value measurements are observable and the significance
of the inputs to the fair value measurement in its entirety, which are described as follows:

• Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the
entity can access at the measurement date;

• Level 2 inputs are inputs, other than quoted prices included within Level 1, that are observable for the asset
or liability, either directly or indirectly; and

• Level 3 inputs are unobservable inputs for the assets or liability.

2.02. Use of estimates

The preparation of the financial statements in conformity with Ind AS requires the Management to make
estimates and assumptions considered in the reported amounts of assets and liabilities (including contingent
liabilities) and the reported income and expenses during the year. The Management believes that the
estimates used in preparation of the standalone financial statements are prudent and reasonable. Future
results could differ due to these estimates and the differences between the actual results and the estimates
are recognised in the periods in which the results are known / materialise.
 Den Fateh Marketing Private Limited | 18

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

2.03. Cash and cash equivalents (for purpose of Cash Flow Statement)

Cash comprises cash on hand and demand deposits with banks. Cash equivalents are short-term balances
(with an original maturity of three months or less from the date of acquisition) and highly liquid investments
that are readily convertible into known amounts of cash and which are subject to insignificant risk of changes
in value.

2.04. Cash flow statement

Cash flows are reported using indirect method, whereby Profit/(loss) after tax reported under Statement of
Profit and loss is adjusted for the effects of transactions of non-cash nature and any deferrals or accruals of
past or future cash receipts or payments. The cash flows from operating, investing and financing activities of
the Company are segregated based on available information.

2.05. Property, plant and equipment

For transition to Ind AS, the Company has elected to continue with the carrying value of all of its property,
plant and equipment recognised as of 1 April, 2015 (transition date) measured as per the previous GAAP
and use that carrying value as its deemed cost as of the transition date.

All the items of property, plant and equipment are stated at historical cost net off cenvat credit less
depreciation. Historical cost includes expenditure that is directly attributable to the acquisition of the items.

Subsequent costs are included in the asset’s carrying amount or recognised as a separate asset, as
appropriate, only when it is probable that future economic benefits associated with the item will flow to the
Company and the cost of the item can be measured reliably. The carrying amount of any component
accounted for as a separate asset is derecognised when replaced. All other repairs and maintenance are
charged to profit or loss during the reporting period in which they are incurred.

Intangible assets acquired in business combinations are stated at fair value as determined by the
management of the Company on the basis of valuation by expert valuers, less accumulated amortisation.
The estimated useful life of the intangible assets and the amortisation period are reviewed at the end of each
financial year and the amortisation period is revised to reflect the changed pattern, if any.

Depreciation is recognised so as to write off the cost of assets (other than freehold land and properties under
construction) less their residual values over their useful lives, using the straight-line method. The estimated
useful life is taken in accordance with Schedule II to the Companies Act, 2013 except in respect of the
following categories of assets, in whose case the life of the assets has been assessed as under based on
technical advice, taking into account the nature of the asset, the estimated usage of the asset, the operating
conditions of the asset, past history of replacement, anticipated technological changes, manufacturers
warranties and maintenance support, etc. The estimated useful lives, residual values and depreciation
method are reviewed at the end of each reporting period, with the effect of any changes in estimate accounted
for on a prospective basis.
 Den Fateh Marketing Private Limited | 19

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

S.No. Property Plant & Equipment Useful Lives as assessed by the management

a. Headend and distribution equipment 6 -15 years

b. Set top boxes (STBs) 8 years

c. Office and other equipment 3 Years

d. Furniture and fixtures 3 to 10 Years

6 Years
e. Vehicles
Lower of the useful life and the period
f. Leasehold improvements of the lease.
g. Fixed assets acquired through 5 years as estimated by an approved
business purchase valuer

An item of property, plant and equipment is derecognised upon disposal or when no future economic benefits
are expected to arise from the continued use of the asset. Any gain or loss arising on the disposal or
retirement of an item of property, plant and equipment is determined as the difference between the sales
proceeds and the carrying amount of the asset and is recognised in profit or loss.

2.06. Intangible assets

Intangible assets acquired separately

Intangible assets with finite useful lives that are acquired separately are carried at cost less accumulated
amortisation and accumulated impairment losses. Amortisation is recognised on a straight-line basis over
their estimated useful lives. The estimated useful life and amortisation method are reviewed at the end of
each reporting period, with the effect of any changes in estimate being accounted for on a prospective basis.
Intangible assets with indefinite useful lives that are acquired separately are carried at cost less accumulated
impairment losses.

Derecognition of intangible assets

An intangible asset is derecognised on disposal, or when no future economic benefits are expected from use
or disposal. Gains or losses arising from derecognition of an intangible asset, measured as the difference
between the net disposal proceeds and the carrying amount of the asset, are recognised in profit or loss
when the asset is derecognised.

Useful lives of intangible assets

Intangible assets are amortised over their estimated useful life on straight line method as follows:

a. Distribution network rights 5 years

b. Software 5 years
c. License fee for internet service Over the period of license agreement
d. Non compete fees 5 years
 Den Fateh Marketing Private Limited | 20

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

Deemed cost on transition to Ind AS

For transition to Ind AS, the Company has elected to continue with the carrying value of all of its intangible
assets recognised as of 1 April, 2015 (transition date) measured as per the previous GAAP and use that
carrying value as its deemed cost as of the transition date.

2.07. Impairment of tangible and intangible assets other than goodwill

At the end of each reporting period, the Company reviews the carrying amounts of its tangible and intangible
assets to determine whether there is any indication that those assets have suffered an impairment loss. If
any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent
of the impairment loss (if any). When it is not possible to estimate the recoverable amount of an individual
asset, the Company estimates the recoverable amount of the cash-generating unit to which the asset
belongs. When a reasonable and consistent basis of allocation can be identified, corporate assets are also
allocated to individual cash-generating units, or otherwise they are allocated to the smallest Company of
cash-generating units for which a reasonable and consistent allocation basis can be identified.
Intangible assets with indefinite useful lives and intangible assets not yet available for use are tested for
impairment at least annually, and whenever there is an indication that the asset may be impaired.
Recoverable amount is the higher of fair value less costs of disposal and value in use. In assessing value in
use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that
reflects current market assessments of the time value of money and the risks specific to the asset for which
the estimates of future cash flows have not been adjusted.
If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying
amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An
impairment loss is recognised immediately in profit or loss.
When an impairment loss subsequently reverses, the carrying amount of the asset (or a cash-generating
unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount
does not exceed the carrying amount that would have been determined had no impairment loss been
recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is
recognised immediately in profit or loss.

2.08. Revenue recognition

The Company derives revenues primarily by providing service in respect of distribution of television channels
through digital cable distribution network.
Revenue is recognized on satisfaction of performance obligation upon transfer of promised products or
services to customers in an amount that reflects the consideration which the Company expects to receive in
exchange for those products or services.
Revenue towards satisfaction of a performance obligation is measured at the amount of transaction price
(net of variable consideration) allocated to that performance obligation. The transaction price of goods sold
and services rendered is net of variable consideration on account of various discounts and schemes offered
by the Company as a part of contract.
Generally, control is transfer upon shipment of products to the customer or when the product is made
available to the customer, provided transfer of title to the customer occurs and the Company has not retained
any significant risks of ownership or future obligations with respect to the product shipped.
 Den Fateh Marketing Private Limited | 21

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

Service revenue comprises:

Subscription income from digital and analog subscribers, placement of channels, advertisement revenue,
fees for rendering management, technical and consultancy services and other related services.

(ii) Activation fees on Set top boxes (STBs) is deferred and recognized over the period of customer
relationship on activation of boxes.
(iii) Amounts billed for services in accordance with contractual terms but where revenue is not recognized,
have been classified as advance billing and disclosed under current liabilities.
Revenue is measured at the amount of consideration which the company expects to be entitled to in
exchange for transferring distinct product or services to a customer as specified in the contract, excluding
amounts collected on behalf of third parties (for example taxes and duties collected on behalf of the
government). Consideration is generally due upon satisfaction of performance obligations and a receivable
is recognized when it becomes unconditional.
Revenue in excess of invoicing are classified as contract assets (“unbilled revenue”) while invoicing in excess
of revenues are classified as contract liabilities (“unearned and deferred revenue”).

2.09. Other income

Dividend income and interest income

Dividend income from investments is recognised when the shareholder's right to receive payment has been
established (provided that it is probable that the economic benefits will flow to the Company and the amount
of income can be measured reliably).
Interest income from a financial asset is recognised when it is probable that the economic benefits will flow
to the Company and the amount of income can be measured reliably. Interest income is accrued on a time
basis, by reference to the principal outstanding and at the effective interest rate applicable, which is the rate
that exactly discounts estimated future cash receipts through the expected life of the financial asset to that
asset's net carrying amount on initial recognition.
Profit on sale of investments in mutual funds, being the difference between the sales consideration and
carrying value of investments.

2.10. Financial instruments

Financial assets and financial liabilities are recognised when a Company entity becomes a party to the
contractual provisions of the instruments.

Financial assets and financial liabilities are initially measured at fair value. Transaction costs that are directly
attributable to the acquisition or issue of financial assets and financial liabilities (other than financial assets
and financial liabilities at fair value through profit or loss) are added to or deducted from the fair value of the
financial assets or financial liabilities, as appropriate, on initial recognition. Transaction costs directly
attributable to the acquisition of financial assets or financial liabilities at fair value through profit or loss are
recognised immediately in profit or loss.
 Den Fateh Marketing Private Limited | 22

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

Investment in Subsidiaries

A subsidiary is an entity controlled by the Company. Control exists when the Company has power over the
entity, is exposed,or has rights to variable returns from its involvement with the entity and has the ability to
affect those returns by using its power over entity Power is demonstrated through existing rights that give the
ability to direct relevant activities, those which significantly affect the
entity’s returns Investments in subsidiaries are carried at cost. The cost comprises price paid to acquire
investment and directly attributable cost On transition to IND AS, the Company has adopted optional
exception under IND AS 101 to fair value investment in subsidiaries at fair value (refer Note no 4 of first time
adoption tab).

Investment in joint ventures and associates

A joint venture is a type of joint arrangement whereby the parties that have joint control of the arrangement
have rights to the net assets of the joint venture. Joint control is the contractually agreed sharing of control
of an arrangement, which exists only when decisions about the relevant activities require unanimous consent
of the parties sharing control. An associate is an entity over which the Company has significant influence.
Significant influence is the power to participate in the financial and operating policy decisions of the investee
but is not control or joint control over those policies.
The investment in joint ventures and associates are carried at cost. The cost comprises price paid to acquire
investment and directly attributable cost.

Financial assets

All regular way purchases or sales of financial assets are recognised and derecognised on a trade date basis.
Regular way purchases or sales are purchases or sales of financial assets that require delivery of assets
within the time frame established by regulation or convention in the marketplace.

All recognised financial assets are subsequently measured in their entirety at either amortised cost or fair
value, depending on the classification of the financial assets.

Classification of financial assets

Debt instruments that meet the following conditions are subsequently measured at amortised cost (except
for debt instruments that are designated as at fair value through profit or loss on initial recognition):
• the asset is held within a business model whose objective is to hold assets in order to collect contractual
cash flows; and
• the contractual terms of the instrument give rise on specified dates to cash flows that are solely payments
of principal and interest on the principal amount outstanding.

For the impairment policy on financial assets measured at amortised cost,

Debt instruments that meet the following conditions are subsequently measured at fair value through other
comprehensive income (except for debt instruments that are designated as at fair value through profit or loss
on initial recognition):

• the asset is held within a business model whose objective is achieved both by collecting contractual cash
flows and selling financial assets; and
• the contractual terms of the instrument give rise on specified dates to cash flows that are solely payments
of principal and interest on the principal amount outstanding.

Interest income is recognised in profit or loss for FVTOCI debt instruments. For the purposes of recognising
foreign exchange gains and losses, FVTOCI debt instruments are treated as financial assets measured at
amortised cost. Thus, the exchange differences on the amortised cost are recognised in profit or loss and
other changes in the fair value of FVTOCI financial assets are recognised in other comprehensive income
and accumulated under the heading of ‘Reserve for debt instruments through other comprehensive income’.
 Den Fateh Marketing Private Limited | 23

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

When the investment is disposed of, the cumulative gain or loss previously accumulated in this reserve is
reclassified to profit or loss.

For the impairment policy on debt instruments at FVTOCI,

All other financial assets are subsequently measured at fair value.

Effective interest method

The effective interest method is a method of calculating the amortised cost of a debt instrument and of
allocating interest income over the relevant period. The effective interest rate is the rate that exactly discounts
estimated future cash receipts (including all fees and points paid or received that form an integral part of the
effective interest rate, transaction costs and other premiums or discounts) through the expected life of the
debt instrument, or, where appropriate, a shorter period, to the net carrying amount on initial recognition.

Income is recognised on an effective interest basis for debt instruments other than those financial assets
classified as at FVTPL. Interest income is recognised in profit or loss and is included in the “Other income”
line item

Investments in equity instruments at FVTOCI

On initial recognition, the Company can make an irrevocable election (on an instrument-by-instrument basis)
to present the subsequent changes in fair value in other comprehensive income pertaining to investments in
equity instruments. This election is not permitted if the equity investment is held for trading. These elected
investments are initially measured at fair value plus transaction costs. Subsequently, they are measured at
fair value with gains and losses arising from changes in fair value recognised in other comprehensive income
and accumulated in the ‘Reserve for equity instruments through other comprehensive income’. The
cumulative gain or loss is not reclassified to profit or loss on disposal of the investments.

A financial asset is held for trading if:

• it has been acquired principally for the purpose of selling it in the near term; or

• on initial recognition it is part of a portfolio of identified financial instruments that the Company manages
together and has a recent actual pattern of short-term profit-taking; or

• it is a derivative that is not designated and effective as a hedging instrument or a financial guarantee.

The Company has equity investments in two entities which are not held for trading. The Company has elected
the FVTOCI irrevocable option for both of these investments.

Dividends on these investments in equity instruments are recognised in profit or loss when the Company’s
right to receive the dividends is established, it is probable that the economic benefits associated with the
dividend will flow to the entity, the dividend does not represent a recovery of part of cost of the investment
and the amount of dividend can be measured reliably. Dividends recognised in profit or loss are included in
the ‘Other income’ line item

Financial assets at fair value through profit or loss (FVTPL)

Investments in equity instruments are classified as at FVTPL, unless the Company irrevocably elects on
initial recognition to present subsequent changes in fair value in other comprehensive income for investments
in equity instruments which are not held for trading.

Debt instruments that do not meet the amortised cost criteria or FVTOCI criteria (see above) are measured
at FVTPL. In addition, debt instruments that meet the amortised cost criteria or the FVTOCI criteria but are
designated as at FVTPL are measured at FVTPL.
 Den Fateh Marketing Private Limited | 24

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

A financial asset that meets the amortised cost criteria or debt instruments that meet the FVTOCI criteria
may be designated as at FVTPL upon initial recognition if such designation eliminates or significantly reduces
a measurement or recognition inconsistency that would arise from measuring assets or liabilities or
recognising the gains and losses on them on different bases. The Company has not designated any debt
instrument as at FVTPL.

Financial assets at FVTPL are measured at fair value at the end of each reporting period, with any gains or
losses arising on remeasurement recognised in profit or loss. The net gain or loss recognised in profit or loss
incorporates any dividend or interest earned on the financial asset and is included in the ‘Other income’ line
item. Dividend on financial assets at FVTPL is recognised when the Company’s right to receive the dividends
is established, it is probable that the economic benefits associated with the dividend will flow to the entity,
the dividend does not represent a recovery of part of cost of the investment and the amount of dividend can
be measured reliably.

Impairment of financial assets

The Company applies the expected credit loss model for recognising impairment loss on financial assets
measured at amortised cost, debt instruments at FVTOCI, lease receivables, trade receivables, other
contractual rights to receive cash or other financial asset, and financial guarantees not designated as at
FVTPL.

Expected credit losses are the weighted average of credit losses with the respective risks of default occurring
as the weights. Credit loss is the difference between all contractual cash flows that are due to the Company
in accordance with the contract and all the cash flows that the Company expects to receive (i.e. all cash
shortfalls), discounted at the original effective interest rate (or credit-adjusted effective interest rate for
purchased or originated credit-impaired financial assets). The Company estimates cash flows by considering
all contractual terms of the financial instrument (for example, prepayment, extension, call and similar options)
through the expected life of that financial instrument.

The Company measures the loss allowance for a financial instrument at an amount equal to the lifetime
expected credit losses if the credit risk on that financial instrument has increased significantly since initial
recognition. If the credit risk on a financial instrument has not increased significantly since initial recognition,
the Company measures the loss allowance for that financial instrument at an amount equal to 12-month
expected credit losses. 12-month expected credit losses are portion of the life-time expected credit losses
and represent the lifetime cash shortfalls that will result if default occurs within the 12 months after the
reporting date and thus, are not cash shortfalls that are predicted over the next 12 months.

If the Company measured loss allowance for a financial instrument at lifetime expected credit loss model in
the previous period, but determines at the end of a reporting period that the credit risk has not increased
significantly since initial recognition due to improvement in credit quality as compared to the previous period,
the Company again measures the loss allowance based on 12-month expected credit losses.

When making the assessment of whether there has been a significant increase in credit risk since initial
recognition, the Company uses the change in the risk of a default occurring over the expected life of the
financial instrument instead of the change in the amount of expected credit losses. To make that assessment,
the Company compares the risk of a default occurring on the financial instrument as at the reporting date
with the risk of a default occurring on the financial instrument as at the date of initial recognition and considers
reasonable and supportable information, that is available without undue cost or effort, that is indicative of
significant increases in credit risk since initial recognition.

For trade receivables or any contractual right to receive cash or another financial asset that result from
transactions that are within the scope of Ind AS 11 and Ind AS 18, the Company always measures the loss
allowance at an amount equal to lifetime expected credit losses.

Further, for the purpose of measuring lifetime expected credit loss allowance for trade receivables, the
Company has used a practical expedient as permitted under Ind AS 109. This expected credit loss allowance
is computed based on a provision matrix which takes into account historical credit loss experience and
adjusted for forward-looking information.
 Den Fateh Marketing Private Limited | 25

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

The impairment requirements for the recognition and measurement of a loss allowance are equally applied
to debt instruments at FVTOCI except that the loss allowance is recognised in other comprehensive income
and is not reduced from the carrying amount in the balance sheet.

Derecognition of financial assets

The Company derecognises a financial asset when the contractual rights to the cash flows from the asset
expire, or when it transfers the financial asset and substantially all the risks and rewards of ownership of the
asset to another party. If the Company neither transfers nor retains substantially all the risks and rewards of
ownership and continues to control the transferred asset, the Company recognises its retained interest in the
asset and an associated liability for amounts it may have to pay. If the Company retains substantially all the
risks and rewards of ownership of a transferred financial asset, the Company continues to recognise the
financial asset and also recognises a collateralised borrowing for the proceeds received.

On derecognition of a financial asset in its entirety, the difference between the asset’s carrying amount and
the sum of the consideration received and receivable and the cumulative gain or loss that had been
recognised in other comprehensive income and accumulated in equity is recognised in profit or loss if such
gain or loss would have otherwise been recognised in profit or loss on disposal of that financial asset.

On derecognition of a financial asset other than in its entirety (e.g. when the Company retains an option to
repurchase part of a transferred asset), the Company allocates the previous carrying amount of the financial
asset between the part it continues to recognise under continuing involvement, and the part it no longer
recognises on the basis of the relative fair values of those parts on the date of the transfer. The difference
between the carrying amount allocated to the part that is no longer recognised and the sum of the
consideration received for the part no longer recognised and any cumulative gain or loss allocated to it that
had been recognised in other comprehensive income is recognised in profit or loss if such gain or loss would
have otherwise been recognised in profit or loss on disposal of that financial asset. A cumulative gain or loss
that had been recognised in other comprehensive income is allocated between the part that continues to be
recognised and the part that is no longer recognised on the basis of the relative fair values of those parts.

Foreign exchange gains and losses

The fair value of financial assets denominated in a foreign currency is determined in that foreign currency
and translated at the spot rate at the end of each reporting period.

• For foreign currency denominated financial assets measured at amortised cost and FVTPL, the exchange
differences are recognised in profit or loss except for those which are designated as hedging instruments in
a hedging relationship.

• Changes in the carrying amount of investments in equity instruments at FVTOCI relating to changes in
foreign currency rates are recognised in other comprehensive income.

• For the purposes of recognising foreign exchange gains and losses, FVTOCI debt instruments are treated
as financial assets measured at amortised cost. Thus, the exchange differences on the amortised cost are
recognised in profit or loss and other changes in the fair value of FVTOCI financial assets are recognised in
other comprehensive income.

2.11. Financial liabilities and equity instruments

Classification as debt or equity

Debt and equity instruments issued by a Company entity are classified as either financial liabilities or as
equity in accordance with the substance of the contractual arrangements and the definitions of a financial
liability and an equity instrument.

Equity instruments

An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting
all of its liabilities. Equity instruments issued by a Company entity are recognised at the proceeds received,
net of direct issue costs.
 Den Fateh Marketing Private Limited | 26

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

Repurchase of the Company's own equity instruments is recognised and deducted directly in equity. No gain
or loss is recognised in profit or loss on the purchase, sale, issue or cancellation of the Company's own equity
instruments.

Financial liabilities

All financial liabilities are subsequently measured at amortised cost using the effective interest method or at
FVTPL.

However, financial liabilities that arise when a transfer of a financial asset does not qualify for derecognition
or when the continuing involvement approach applies, financial guarantee contracts issued by the Company,
and commitments issued by the Company to provide a loan at below-market interest rate are measured in
accordance with the specific accounting policies set out below.

Financial liabilities at FVTPL

Financial liabilities are classified as at FVTPL when the financial liability is either contingent consideration
recognised by the Company as an acquirer in a business combination to which Ind AS 103 applies or is held
for trading or it is designated as at FVTPL.

A financial liability is classified as held for trading if:

• it has been incurred principally for the purpose of repurchasing it in the near term; or

• on initial recognition it is part of a portfolio of identified financial instruments that the Company manages
together and has a recent actual pattern of short-term profit-taking; or

• it is a derivative that is not designated and effective as a hedging instrument.

A financial liability other than a financial liability held for trading or contingent consideration recognised by
the Company as an acquirer in a business combination to which Ind AS 103 applies, may be designated as
at FVTPL upon initial recognition if:

• such designation eliminates or significantly reduces a measurement or recognition inconsistency that would
otherwise arise;

• the financial liability forms part of a Company of financial assets or financial liabilities or both, which is
managed and its performance is evaluated on a fair value basis, in accordance with the Company's
documented risk management or investment strategy, and information about the Companying is provided
internally on that basis; or

• it forms part of a contract containing one or more embedded derivatives, and Ind AS 109 permits the entire
combined contract to be designated as at FVTPL in accordance with Ind AS 109.

Financial liabilities at FVTPL are stated at fair value, with any gains or losses arising on remeasurement
recognised in profit or loss. The net gain or loss recognised in profit or loss incorporates any interest paid on
the financial liability and is included in the ‘Other income' line item.

However, for non-held-for-trading financial liabilities that are designated as at FVTPL, the amount of change
in the fair value of the financial liability that is attributable to changes in the credit risk of that liability is
recognised in other comprehensive income, unless the recognition of the effects of changes in the liability’s
credit risk in other comprehensive income would create or enlarge an accounting mismatch in profit or loss,
in which case these effects of changes in credit risk are recognised in profit or loss. The remaining amount
of change in the fair value of liability is always recognised in profit or loss. Changes in fair value attributable
to a financial liability’s credit risk that are recognised in other comprehensive income are reflected
immediately in retained earnings and are not subsequently reclassified to profit or loss.

Gains or losses on financial guarantee contracts and loan commitments issued by the Company that are
designated by the Company as at fair value through profit or loss are recognised in profit or loss.
 Den Fateh Marketing Private Limited | 27

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

Financial liabilities subsequently measured at amortised cost

Financial liabilities that are not held-for-trading and are not designated as at FVTPL are measured at
amortised cost at the end of subsequent accounting periods. The carrying amounts of financial liabilities that
are subsequently measured at amortised cost are determined based on the effective interest method. Interest
expense that is not capitalised as part of costs of an asset is included in the 'Finance costs' line item.

The effective interest method is a method of calculating the amortised cost of a financial liability and of
allocating interest expense over the relevant period. The effective interest rate is the rate that exactly
discounts estimated future cash payments (including all fees and points paid or received that form an integral
part of the effective interest rate, transaction costs and other premiums or discounts) through the expected
life of the financial liability, or (where appropriate) a shorter period, to the net carrying amount on initial
recognition.

Financial guarantee contracts

A financial guarantee contract is a contract that requires the issuer to make specified payments to reimburse
the holder for a loss it incurs because a specified debtor fails to make payments when due in accordance
with the terms of a debt instrument.

Financial guarantee contracts issued by a Company entity are initially measured at their fair values and, if
not designated as at FVTPL, are subsequently measured at the higher of:

• the amount of loss allowance determined in accordance with impairment requirements of Ind AS 109; and

• the amount initially recognised less, when appropriate, the cumulative amount of income recognised in
accordance with the principles of Ind AS 18.

Commitments to provide a loan at a below-market interest rate

Commitments to provide a loan at a below-market interest rate are initially measured at their fair values and,
if not designated as at FVTPL, are subsequently measured at the higher of:

• the amount of loss allowance determined in accordance with impairment requirements of Ind AS 109; and

• the amount initially recognised less, when appropriate, the cumulative amount of income recognised in
accordance with the principles of Ind AS 18.

Foreign exchange gains and losse

For financial liabilities that are denominated in a foreign currency and are measured at amortised cost at the
end of each reporting period, the foreign exchange gains and losses are determined based on the amortised
cost of the instruments and are recognised in ‘Other income’.

The fair value of financial liabilities denominated in a foreign currency is determined in that foreign currency
and translated at the spot rate at the end of the reporting period. For financial liabilities that are measured as
at FVTPL, the foreign exchange component forms part of the fair value gains or losses and is recognised in
profit or loss.

Derecognition of financial liabilities

The Company derecognises financial liabilities when, and only when, the Company’s obligations are
discharged, cancelled or have expired. An exchange between with a lender of debt instruments with
substantially different terms is accounted for as an extinguishment of the original financial liability and the
recognition of a new financial liability. Similarly, a substantial modification of the terms of an existing financial
liability (whether or not attributable to the financial difficulty of the debtor) is accounted for as an
extinguishment of the original financial liability and the recognition of a new financial liability. The difference
between the carrying amount of the financial liability derecognised and the consideration paid and payable
is recognised in profit or loss.
 Den Fateh Marketing Private Limited | 28

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

2.12. Employee benefits

Payments to defined contribution retirement benefit plans are recognised as an expense when employees
have rendered service entitling them to the contributions:

For defined benefit retirement benefit plans, the cost of providing benefits is determined using the projected
unit credit method, with actuarial valuations being carried out at the end of each annual reporting period.
Remeasurement, comprising actuarial gains and losses, the effect of the changes to the asset ceiling (if
applicable) and the return on plan assets (excluding net interest), is reflected immediately in the balance
sheet with a charge or credit recognised in other comprehensive income in the period in which they occur.
Remeasurement recognised in other comprehensive income is reflected immediately in retained earnings
and is not reclassified to profit or loss. Past service cost is recognised in profit or loss in the period of a plan
amendment. Net interest is calculated by applying the discount rate at the beginning of the period to the net
defined benefit liability or asset. Defined benefit costs are categorised as follows:

a. service cost (including current service cost, past service cost, as well as gains and losses on curtailments
and settlements);

b. net interest expense or income; and

c. remeasurement

The Company presents the first two components of defined benefit costs in profit or loss in the line item
‘Employee benefits expense’. Curtailment gains and losses are accounted for as past service costs.

The retirement benefit obligation recognised in the balance sheet represents the actual deficit or surplus in
the Company’s defined benefit plans. Any surplus resulting from this calculation is limited to the present value
of any economic benefits available in the form of refunds from the plans or reductions in future contributions
to the plans.

Short-term and other long-term employee benefits

A liability is recognised for benefits accruing to employees in respect of wages and salaries, annual leave
and sick leave in the period the related service is rendered at the undiscounted amount of the benefits
expected to be paid in exchange for that service.

Liabilities recognised in respect of short-term employee benefits are measured at the undiscounted amount
of the benefits expected to be paid in exchange for the related service.

Liabilities recognised in respect of other long-term employee benefits are measured at the present value of
the estimated future cash outflows expected to be made by the Company in respect of services provided by
employees up to the reporting date.

Contributions from employees or third parties to defined benefit plans

Discretionary contributions made by employees or third parties reduce service cost upon payment of these
contributions to the plan.

When the formal terms of the plans specify that there will be contributions from employees or third parties,
the accounting depends on whether the contributions are linked to service, as follows:

• If the contributions are not linked to services (e.g. contributions are required to reduce a deficit arising from
losses on plan assets or from actuarial losses), they are reflected in the remeasurement of the net defined
benefit liability (asset).

• If contributions are linked to services, they reduce service costs. For the amount of contribution that is
dependent on the number of years of service, the Company reduces service cost by attributing the
contributions to periods of service using the attribution method required by Ind AS 19.70 for the gross
benefits. For the amount of contribution that is independent of the number of years of service, the Company
reduces service cost in the period in which the related service is rendered / reduces service cost by
attributing contributions to the employees’ periods of service in accordance with Ind AS 19.70.
 Den Fateh Marketing Private Limited | 29

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

2.13. Leases

The Company, as a lessee, recognizes a right-of-use asset and a lease liability for its leasing arrangements,
if the contract conveys the right to control the use of an identified asset. The contract conveys the right to
control the use of an identified asset, if it involves the use of an identified asset and the Company has
substantially all of the economic benefits from use of the asset and has right to direct the use of the identified
asset.
The cost of the right-of-use asset shall comprise of the amount of the initial measurement of the lease liability
adjusted for any lease payments made at or before the commencement date plus any initial direct costs
incurred. The right-of-use assets is subsequently measured at cost less any accumulated depreciation,
accumulated impairment losses, if any and adjusted for any remeasurement of the lease liability.
The right-of-use assets is depreciated using the straight-line method from the commencement date over the
shorter of lease term or useful life of right-of-use asset.
The Company measures the lease liability at the present value of the lease payments that are not paid at the
commencement date of the lease. The lease payments are discounted using the interest rate implicit in the
lease, if that rate can be readily determined. If that rate cannot be readily determined, the Company uses
incremental borrowing rate.
For short-term and low value leases, the Company recognises the lease payments as an operating expense
on a straight-line basis over the lease term.

2.14. Borrowing costs

Borrowing costs directly attributable to the acquisition, construction or production of qualifying assets, which
are assets that necessarily take a substantial period of time to get ready for their intended use or sale, are
added to the cost of those assets, until such time as the assets are substantially ready for their intended use
or sale.

Interest income earned on the temporary investment of specific borrowings pending their expenditure on
qualifying assets is deducted from the borrowing costs eligible for capitalisation.

All other borrowing costs are recognised in profit or loss in the period in which they are incurred.

2.15. Earnings per share

Basic earnings per share is computed by dividing the profit / (loss) after tax (including the post-tax effect of
extraordinary items, if any) by the weighted average number of equity shares outstanding during the year.
Diluted earnings per share is computed by dividing the profit / (loss) after tax (including the post-tax effect
of extraordinary items, if any) as adjusted for dividend, interest and other charges to expense or income (net
of any attributable taxes) relating to the dilutive potential equity shares, by the weighted average number of
equity shares considered for deriving basic earnings per share and the weighted average number of equity
shares which could have been issued on the conversion of all dilutive potential equity shares. Potential equity
shares are deemed to be dilutive only if their conversion to equity shares would decrease the net profit per
share from continuing ordinary operations. Potential dilutive equity shares are deemed to be converted as at
the beginning of the period, unless they have been issued at a later date. The dilutive potential equity shares
are adjusted for the proceeds receivable had the shares been actually issued at fair value (i.e. average
market value of the outstanding shares). Dilutive potential equity shares are determined independently for
each period presented. The number of equity shares and potentially dilutive equity shares are adjusted for
share splits / reverse share splits and bonus shares, as appropriate. Share issue expenses are adjusted
against the Securities Premium Account as permissible under Section 52 of the Companies Act, 2013, to the
extent any balance is available for utilisation in the Securities Premium Account. Share issue expenses in
excess of the balance in the Securities Premium Account,if any is expensed in the Statement of Profit and
Loss.
 Den Fateh Marketing Private Limited | 30

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

2.16. Taxation

Income tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from ‘profit before tax’
as reported in the statement of profit and loss because of items of income or expense that are taxable or
deductible in other years and items that are never taxable or deductible. The Company’s current tax is
calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax

Deferred tax is recognised on temporary differences between the carrying amounts of assets and liabilities
in the standalone financial statements and the corresponding tax bases used in the computation of taxable
profit. Deferred tax liabilities are generally recognised for all taxable temporary differences. Deferred tax
assets are generally recognised for all deductible temporary differences to the extent that it is probable that
taxable profits will be available against which those deductible temporary differences can be utilised. Such
deferred tax assets and liabilities are not recognised if the temporary difference arises from the initial
recognition (other than in a business combination) of assets and liabilities in a transaction that affects neither
the taxable profit nor the accounting profit. In addition, deferred tax liabilities are not recognised if the
temporary difference arises from the initial recognition of goodwill.

Deferred tax liabilities are recognised for taxable temporary differences associated with investments in
subsidiaries and associates, and interests in joint ventures, except where the Company is able to control the
reversal of the temporary difference and it is probable that the temporary difference will not reverse in the
foreseeable future. Deferred tax assets arising from deductible temporary differences associated with such
investments and interests are only recognised to the extent that it is probable that there will be sufficient
taxable profits against which to utilise the benefits of the temporary differences and they are expected to
reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to
the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the
asset to be recovered.

Deferred tax liabilities and assets are measured at the tax rates that are expected to apply in the period in
which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted
or substantively enacted by the end of the reporting period.

The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow from
the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying
amount of its assets and liabilities.

Current and deferred tax for the year

Current and deferred tax are recognised in profit or loss, except when they relate to items that are recognised
in other comprehensive income or directly in equity, in which case, the current and deferred tax are also
recognised in other comprehensive income or directly in equity respectively. Where current tax or deferred
tax arises from the initial accounting for a business combination, the tax effect is included in the accounting
for the business combination.

2.17. Provisions and contingencies

Provisions are recognised when the Company has a present obligation (legal or constructive) as a result of
a past event, it is probable that the Company will be required to settle the obligation, and a reliable estimate
can be made of the amount of the obligation.
 Den Fateh Marketing Private Limited | 31

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

The amount recognised as a provision is the best estimate of the consideration required to settle the present
obligation at the end of the reporting period, taking into account the risks and uncertainties surrounding the
obligation. When a provision is measured using the cash flows estimated to settle the present obligation, its
carrying amount is the present value of those cash flows (when the effect of the time value of money is
material).

When some or all of the economic benefits required to settle a provision are expected to be recovered from
a third party, a receivable is recognised as an asset if it is virtually certain that reimbursement will be received
and the amount of the receivable can be measured reliable.

2.18. Share issue expenses

Share issue expenses are adjusted against the Securities Premium Account as permissible under Section
52 of the Companies Act, 2013, to the extent any balance is available for utilisation in the Securities Premium
Account. Share issue expenses in excess of the balance in the Securities Premium Account,if any is
expensed in the Statement of Profit and Loss.

2.19. Fair value measurement

Fair value is the price that would be received to sell an asset or settle a liability in an ordinary transaction
between market participants at the measurement date. The fair value of an asset or a liability is measured
using the assumption that market participants would use when pricing an asset or a liability acting in their
best economic interest. The Company used valuation techniques, which were appropriate in circumstances
and for which sufficient data were available considering the expected loss/ profit in case of financial assets
or liabilities.

2.20. Insurance claims

Insurance claims are accounted for on the basis of claims admitted / expected to be admitted and to the
extent that the amount recoverable can be measured reliably and it is reasonable to expect ultimate
collection.

2.21. GST input credit

GST input credit is accounted for in the books in the period in which the underlying service received is
accounted and when there is reasonable certainty in availing/ utilising the credits.

2.22. Operating Cycle

Based on the nature of activities of the Company and the normal time between acquisition of assets and their
realisation in cash or cash equivalents, the Company has determined its operating cycle as 12 months for
the purpose of classification of its assets and liabilities as current and non-current.

2.23. Current and non-Current classfication :

i. The assets and liabilities in the Balance Sheet are based on current/ non - current classification. An asset
as current
when it is:
1 Expected to be realised or intended to be sold or consumed in normal operating cycle
2 Held primarily for the purpose of trading
3 Expected to be realised within twelve months after the reporting period, or
4 Cash or cash equivalents unless restricted from being exchanged or used to settle a liability for at least
twelve months after the reporting period
All other assets are classified as non - current.
 Den Fateh Marketing Private Limited | 32

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

ii A liability is current when:

1. Expected to be settled in normal operating cycle
2. Held primarily for the purpose of trading
3. Due to be settled within twelve months after the reporting period, or
4. There is no unconditional right to defer the settlement of the liability for at least twelve months after the
reporting period
All other liabilities are treated as non - current.
Deferred tax assets and liabilities are classified as non - current assets and liabilities.

2.24. Critical accounting judgements and key sources of estimation uncertainty

The preparation of the Company’s Financial Statements requires management to make judgement, estimates
and assumptions that affect the reported amount of revenue, expenses, assets and liabilities and the
accompanying disclosures. Uncertainty about these assumptions and estimates could result in outcomes
that require a material adjustment to the carrying amount of assets or liabilities affected in next financial
years.

Property Plant and Equipment/ Intangible Assets

Estimates are involved in determining the cost attributable to bringing the assets to the location and condition
necessary for it to be capable of operating in the manner intended by the management. Property, Plant and
Equipment/Intangible Assets are depreciated/ amortised over their estimated useful life, after taking into
account estimated residual value. Management reviews the estimated useful life and residual values of the
assets annually in order to determine the amount of depreciation/ amortisation to be recorded during any
reporting period. The useful life and residual values are based on the Company’s historical experience with
similar assets and take into account anticipated technological and future risks. The depreciation/ amortisation
for future periods is revised if there are significant changes from previous estimates.

Recoverability of Trade Receivables

Judgments are required in assessing the recoverability of overdue trade receivables and determining whether
a provision against those receivables is required. Factors considered include the credit rating of the
counterparty, the amount and timing of anticipated future payments and any possible actions that can be
taken to mitigate the risk of non-payment.

Provisions

The timing of recognition and quantification of the liability (including litigations) requires the application of
judgement to existing facts and circumstances, which can be subject to change. The carrying amounts of
provisions and liabilities are reviewed regularly and revised to take account of changing facts and
circumstances.
 Den Fateh Marketing Private Limited | 33

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

Fair value measurements and valuation processes

In estimating the fair value of an asset or liability, the Company uses market-observable data to the extent it
is available. Where level 1 inputs are not available, the Company engages third party qualified valuers to
perform the valuation. The management works closely with qualified external valuers to establish the
appropriate valuation techniques and inputs to the model.

Impairment of Financial and Non-Financial Assets

The impairment provisions for Financial Assets are based on assumptions about risk of default and expected
cash loss rates. The Company uses judgement in making these assumptions and selecting the inputs to the
impairment calculation, based on Company’s past history, existing market conditions as well as forward
looking estimates at the end of each reporting period. In case of non-financial assets, assessment of
impairment indicators involves consideration of future risks. Further, the company estimates asset’s
recoverable amount, which is higher of an asset’s or Cash Generating Units (CGU’s) fair value less costs of
disposal and its value in use. In assessing value in use, the estimated future cash flows are discounted to
their present value using pre-tax discount rate that reflects current market assessments of the time value of
money and the risks specific to the asset. In determining fair value less costs of disposal, recent market
transactions are taken into account, if no such transactions can be identified, an appropriate valuation model
is used.

Estimation uncertainty relating to the global health pandemic

The outbreak of Corona Virus (COVID 19) pandemic globally and in India is causing significant disturbance
and slowdown of economic activity. In assessing the recoverability of Company's assets such as Financial
Assets and Non-financial Assets, the Company has considered internal and external information. The
Company has evaluated impact of this pandemic on its business operations and based on its review and
current indicators of future economic conditions, there is no significant impact on its financial statements and
the Company expects to recover the carrying amount of all its assets.

Recognition of Deferred Tax Assets and Liabilities

Deferred tax assets and liabilities are recognised for deductible temporary differences and unused tax losses
for which there is probability of utilisation against the future taxable profit. The Company uses judgement to
determine the amount of deferred tax that can be recognised, based upon the likely timing and the level of
future taxable profits and business developments.

Estimation of Defined benefit obligation

The cost of post-employment benefits is determined using actuarial valuations. The actuarial valuation
involves making assumptions about discount rates, future salary increases and mortality rates. Due to the
long term nature of these plans, such estimates are subject to significant uncertainty.
 Den Fateh Marketing Private Limited | 34

DEN FATEH MARKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

Classification of Leases

The Company evaluates if an arrangement qualifies to be a lease as per the requirements of Ind AS 116.
Identification of a lease requires significant judgement. The Company uses significant judgement in
assessing the lease term (including anticipated renewals) and the applicable discount rate. The Company
determines the lease term as the non-cancellable period of a lease, together with both periods covered by
an options to extend the lease if the Company is reasonably certain to exercise that options; and periods
covered by an option to terminate the lease if the Company is reasonably certain not to exercise that options.
In assessing whether the company is reasonably certain to exercise an option to extend a lease, or not to
exercise an option to terminate a lease, it considers all relevant facts and circumstances that create an
economic incentive for the Company to exercise the option to extend the lease, or not to exercise the option
to terminate the lease. The Company revises the lease term if there is a change in the non-cancellable period
of a lease. The discount rate is generally based on the incremental borrowing rate specific to the lease being
evaluated or for a portfolio of leases with similar characteristics.

Control and significant influence

Whether the Company, through voting rights and potential voting rights attached to shares held, or by way
of shareholders’ agreements or other factors, has the ability to direct the relevant activities of the subsidiaries,
or jointly direct the relevant activities of its joint ventures or exercise significant influence over associates.

2.25. Standard Issued But Not Effective

On March 31, 2023, the Ministry of Corporate Affairs (MCA) has notified Companies (Indian Accounting
Standards) Amendment Rules, 2023. This notification has resulted into amendments in the following existing
accounting standards which are applicable to company from April 1, 2023.

Ind AS 101 – First-time Adoption of Indian Accounting Standards

Ind AS 102 – Share-based Payment

Ind AS 103 – Business Combinations

Ind AS 107 – Financial Instruments Disclosures

Ind AS 109 – Financial Instruments

Ind AS 115 – Revenue from Contracts with Customers

Ind AS 1 – Presentation of Financial Statements

Ind AS 8 - Accounting Policies, Changes in Accounting Estimates and Errors

Ind AS 12 – Income Taxes

Ind AS 34 - Interim Financial Reporting

Application of above standards are not expected to have any significant impact on the company’s financial
statements.
 Den Fateh Marketing Private Limited | 35
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

3A. PROPERTY, PLANT AND EQUIPMENT

(Rs. '000)
Particulars As at As at
31 March, 2024 31 March, 2023

Carrying amounts of :

Plant and equipment:

Headend and distribution equipment - -
Furniture and Fixtures - -
Vehicles - -
- -

(Rs. '000)
Plant and
equipment:
Particulars Headend and Furniture and Fixtures Vehicles Total
distribution
equipment

Gross Block
Balance at 1 April, 2022 3,792.50 111.91 245.30 4,149.71
Additions - - - -
Disposals - - - -
Balance at 31 March, 2023 3,792.50 111.91 245.30 4,149.71
Additions - - - -
Disposals - - - -
Balance at 31 March, 2024 3,792.50 111.91 245.30 4,149.71

Accumulated depreciation
Balance at 1 April, 2022 (3,497.10) (111.91) (188.79) (3,797.80)
Depreciation expenses - - - -
Elimination on disposals of assets - - - -
Balance at 31 March, 2023 (3,497.10) (111.91) (188.79) (3,797.80)
Depreciation expenses - - - -
Eliminated on disposals of assets - - - -
Balance at 31 March, 2024 (3,497.10) (111.91) (188.79) (3,797.80)

Provision for Impairment

Balance at 1 April, 2022 (295.40) - (56.51) (351.91)
Impairment expenses - - - -
Balance at 31 March, 2023 (295.40) - (56.51) (351.91)
Impairment expenses - - - -
Balance at 31 March, 2024 (295.40) - (56.51) (351.91)

Carrying amount
Balance at 1 April, 2022 - - - -
Additions - - - -
Disposals - - - -
Depreciation expenses - - - -
Impairment expenses - - - -
Balance at 31 March, 2023 - - - -

Additions - - - -
Disposals - - - -
Depreciation expense - - - -
Impairment expenses - - - -
Balance at 31 March, 2024 - - - -
 Den Fateh Marketing Private Limited | 36
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

3B. Other intangible assets

-
Particulars 31 March, 2024 31 March, 2023
Carrying amounts of :

Non compete fees - -

- -

(Rs. '000)
Non compete fees Total

Gross Block
Balance at 1 April, 2022 1,025.00 1,025.00
Additions - -
Disposals - -
Balance at 31 March, 2023 1,025.00 1,025.00
Additions - -
Disposals
Balance at 31 March, 2024 1,025.00 1,025.00

Accumulated depreciation
Balance at 1 April, 2022 (94.08) (94.08)
Depreciation expenses - -
Elimination on disposals of assets - -
Balance at 31 March, 2023 (94.08) (94.08)

Depreciation expenses - -
Eliminated on disposals of assets - -
Balance at 31 March, 2024 (94.08) (94.08)

Provision for Impairment

Balance at 1 April, 2022 (930.92) (930.92)
Impairment expenses - -
Balance at 31 March, 2023 (930.92) (930.92)
Impairment expenses - -
Balance at 31 March, 2024 (930.92) (930.92)

Carrying amount
Balance at 1 April, 2022 - -
Additions - -
Disposals - -
Depreciation expenses - -
Impairment expenses - -
Balance at 31 March, 2023 - -
-
Additions - -
Disposals - -
Depreciation expense - -
Impairment expenses - -
Balance at 31 March, 2024 - -
 Den Fateh Marketing Private Limited | 37
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

Particulars As at As at
31.03.2024 31.03.2023
(Rs. '000) (Rs. '000)

4. BANK BALANCES OTHER THAN CASH AND CASH EQUIVALENTS

a. in deposit accounts 180.46 170.94

- original maturity more than 3 months
180.46 170.94

5. OTHER FINANCIAL ASSETS

Non-Current
Considered good
a. Security deposits 10.00 10.00
10.00 10.00

Considered doubtful
a. Security deposits 193.53 193.53
Provision for doubtful security deposit (193.53) (193.53)
- -

10.00 10.00

6. NON-CURRENT TAX ASSETS

a. Income tax (TDS receivable) 1,328.89 1,328.88

1,328.89 1,328.88
 Den Fateh Marketing Private Limited | 38
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024
Particulars As at As at
31.03.2024 31.03.2023
(Rs. '000) (Rs. '000)

7. TRADE RECEIVABLES
Current
(a) Trade Receivables considered good - Unsecured* 373.87 373.87
(b) Trade Receivables which have significant increase in Credit Risk - -
(c) Trade Receivables - credit impaired 2,918.68 2,918.68
(d) Less:- Provision for doubtful debts / expected credit loss (2,918.68) (2,918.68)
373.87 373.87
*Includes recievables from related party (Refer Note 19)

Movements in the allowance for doubtful debts

Opening balance of provision bad and doubtful debts 2,918.68 2,918.68
Less: Provision for bad and doubtful debts reversed during the year - -
Closing balance of provision for bad and doubtful debts 2,918.68 2,918.68

Trade Receivbale ageing as at 31st March, 2024 (Rs. '000)

Outstanding for following periods from due date of payment Total
Particulars
Less than 6 6 months -1 1-2 Years 2-3 More than 3 years
months year years
i) Undisputed Trade receivables – considered good - - 1.78 - 372.09 373.87
Total - - 1.78 - 372.09 373.87

Trade Receivbale ageing as at 31st March, 2023 (Rs. '000)

Outstanding for following periods from due date of payment Total
Particulars

Less than 6 6 months -1 1-2 Years 2-3 More than 3 years

months year years
i) Undisputed Trade receivables – considered good - 237.93 79.27 - 56.67 373.87
Total - 237.93 79.27 - 56.67 373.87

8. CASH AND CASH EQUIVALENTS

a. Cash on hand - -
b. Balance with scheduled banks
in current accounts 1,557.16 1,557.16
1,557.16 1,557.16

9. OTHER FINANCIAL ASSETS

i. Considered doubtful

a. Other loans and advances 219.95 219.95

219.95 219.95
Less: Provision for doubtful loans and advances (219.95) (219.95)
- -

- -

10. OTHER CURRENT ASSETS

a. Balance with government authorities

i. GST credit receivable 8,721.49 8,718.79
b. Others
i. Other advances - 4.00
8,721.49 8,722.79
 Den Fateh Marketing Private Limited | 39
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024
Particulars As at As at
31.03.2024 31.03.2023
(Rs. '000) (Rs. '000)
11. EQUITY SHARE CAPITAL

AUTHORISED
1,00,000 (31.03.23: 1,00,000) Equity Shares of Rs. 10/- each
1,000.00 1,000.00

ISSUED, SUBSCRIBED AND FULLY PAID UP

50,000 (31.03.23: 50,000) Equity Shares of Rs. 10/- each, fully paid up 500.00 500.00

500.00 500.00

a) The reconciliation of the number of shares outstanding and the amount of share capital as at March 31, 2024 and March 31,2023 is set out below:

(Rs. '000)
Particulars March 31, 2024 March 31, 2023
No of shares Amount No of Amount
Numbers of shares at the Beginning 50,000.00 500.00 50,000.00 500.00
Add: Shares issued during the year - - -
Numbers of shares at the End 50,000.00 500.00 50,000.00 500.00

b) Shares held by holding/ultimate holding company and/or their subsidiaries/associates:

(Rs. '000)
Particulars March 31, 2024 March 31, 2023
No of shares Amount No of Amount
Futuristic Media and Entertainment Limited 25,496.00 254.96 25,496.00 254.96

c) Number of Shares held by each shareholder having more than 5% shares:

Particulars March 31, 2024 March 31, 2023
No of shares % Holding No of % Holding
Futuristic Media and Entertainment Limited 25,496.00 50.99% 25,496.00 50.99%
Sandhya Gupta 6,125.00 12.25% 6,125.00 12.25%
Harjinder Singh 6,125.00 12.25% 6,125.00 12.25%

d)Shareholding of Promoters:-
As at 31st March, 2024
Sr. Class of equity Shraes Promoter's Name Nos. of shares Change Nos. of % of total % change
No. at the during the shares at shares during the year
beginning of year the end of
the year the year
1 Fully paid-up equity shares of Rs. 10 each Futuristic Media and 25,496 - 25,496 50.99% -
Entertainment Limited
2 Fully paid-up equity shares of Rs. 10 each Pawan Kumar Bajaj 1,225 - 1,225 2.45% -
3 Fully paid-up equity shares of Rs. 10 each Sandhya Gupta 6,125 - 6,125 12.25% -
4 Fully paid-up equity shares of Rs. 10 each Harjinder Singh 6,125 - 6,125 12.25% -
5 Fully paid-up equity shares of Rs. 10 each Nisha Gulati 1,225 - 1,225 2.45% -
6 Fully paid-up equity shares of Rs. 10 each Patvinder Singh Chugh 1,225 - 1,225 2.45% -
7 Fully paid-up equity shares of Rs. 10 each Mahendra Kumar Gupta 1,225 - 1,225 2.45% -
8 Fully paid-up equity shares of Rs. 10 each Rajeev Chauhan 1,225 - 1,225 2.45% -
9 Fully paid-up equity shares of Rs. 10 each Roli Saraswat 1,225 - 1,225 2.45% -
10 Fully paid-up equity shares of Rs. 10 each Kulbir Kaur 1,225 - 1,225 2.45% -
11 Fully paid-up equity shares of Rs. 10 each Mohd. Umar 1,225 - 1,225 2.45% -
12 Fully paid-up equity shares of Rs. 10 each Inder Pal Singh 1,225 - 1,225 2.45% -
13 Fully paid-up equity shares of Rs. 10 each Mahipal Singh 1,225 - 1,225 2.45% -
Total 49,996 - 49,996

As at 31st March, 2023

Sr. Class of equity Shraes Promoter's Name Nos. of shares Change Nos. of % of total % change
No. at the during the shares at shares during the year
beginning of year the end of
the year the year
1 Fully paid-up equity shares of Rs. 10 each DEN Networks Limited 25,500 (25,500) - 0.00% -51.00%
2 Fully paid-up equity shares of Rs. 10 each Futuristic Media and - 25,496 25,496 50.99% 50.99%
Entertainment Limited
3 Fully paid-up equity shares of Rs. 10 each Pawan Kumar Bajaj 1,225 - 1,225 2.45% -
4 Fully paid-up equity shares of Rs. 10 each Sandhya Gupta 6,125 - 6,125 12.25% -
5 Fully paid-up equity shares of Rs. 10 each Harjinder Singh 6,125 - 6,125 12.25% -
6 Fully paid-up equity shares of Rs. 10 each Nisha Gulati 1,225 - 1,225 2.45% -
7 Fully paid-up equity shares of Rs. 10 each Patvinder Singh Chugh 1,225 - 1,225 2.45% -
8 Fully paid-up equity shares of Rs. 10 each Mahendra Kumar Gupta 1,225 - 1,225 2.45% -
9 Fully paid-up equity shares of Rs. 10 each Rajeev Chauhan 1,225 - 1,225 2.45% -
10 Fully paid-up equity shares of Rs. 10 each Roli Saraswat 1,225 - 1,225 2.45% -
11 Fully paid-up equity shares of Rs. 10 each Kulbir Kaur 1,225 - 1,225 2.45% -
12 Fully paid-up equity shares of Rs. 10 each Mohd. Umar 1,225 - 1,225 2.45% -
13 Fully paid-up equity shares of Rs. 10 each Inder Pal Singh 1,225 - 1,225 2.45% -
14 Fully paid-up equity shares of Rs. 10 each Mahipal Singh 1,225 - 1,225 2.45% -
Total 50,000 (4) 49,996

e) The company has only one class of equity shares having a par value of Rs. 10 per share. Each holder of equity shares is entitled to one vote per share.
Equity Shareholders are eligible to dividend proposed by the Board of Directors as approved by Shareholders in the ensuing Annual General Meeting.

f) In the event of liquidation of the company, the holders of equity shares will be entitled to receive remaining assets of the company, after distribution of all
preferential amounts. The distribution will be in proportion to the number of equity shares held by the shareholders
 Den Fateh Marketing Private Limited | 40

12. OTHER EQUITY

Statement of Change in Equity for the Year ended March 31, 2024 (Rs. '000)
Reserves and Surplus Other comprehensive Total
income
Particulars Securities premium Retained Actuarial Gain / (Loss)
earnings
Balance at the beginning of April 1, 2023 - (38,730.44) - - (38,730.44)
Total comprehensive income for the year - (56.78) - - (56.78)
Balance at the end of March 31, 2024 - (38,787.22) - - (38,787.22)

Statement of Change in Equity for the Year ended March 31, 2023 (Rs. '000)
Reserves and Surplus Other comprehensive Total
income
Particulars Securities premium Retained Actuarial Gain / (Loss)
earnings
Balance at the beginning of April 1, 2022 - (38,691.12) - (38,691.12)
Total comprehensive income for the year - (39.33) - (39.33)
Balance at the end of March 31, 2023 - (38,730.45) - (38,730.45)
 Den Fateh Marketing Private Limited | 41
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

Particulars As at As at
31.03.2024 31.03.2023
(Rs. '000) (Rs. '000)
13. TRADE PAYABLES

Trade payables - Other than acceptances*

a. total outstanding dues of micro enterprises and small enterprises - -
b. total outstanding dues of creditors other than micro enterprises and small enterprises

-Payable for goods and services**# 50,454.49 50,390.09

50,454.49 50,390.09
** Includes dues to related parties (Refer Note 19)
# Includes provisions

* The Company has not received intimation from suppliers regarding the status under Micro Small and Medium
Enterprises Development Act, 2006 and based on the information available with the Company there are no dues
to Micro, Small and Medium Enterprises Development Act, 2006.

Trade Payable ageing as at 31st March, 2024 (Rs. '000)

Particulars Outstanding from due date of payment Total
< 1 year 1-2 years 2-3 years >3 years
(i) MSME - - - - -
(ii) Others 71.00 94.78 128.04 50,087.27 50,381.09
(iii) Disputed-MSME - - - - -
(iv) Disputed-Others - - - - -
Total 71.00 94.78 128.04 50,087.27 50,381.09

Trade Payable ageing as at 31st March, 2023 (Rs. '000)

Particulars Outstanding from due date of payment Total

< 1 year 1-2 years 2-3 years >3 years

(i) MSME - - - - -
(ii) Others 94.78 128.04 226.72 49,860.55 50,310.09
(iii) Disputed-MSME - - - - -
(iv) Disputed-Others - - - - -
Total 94.78 128.04 226.72 49,860.55 50,310.09

13a Trade payable breakup

Of the above, trade payable to:
- Related Parties 50,381.09 50,310.09
- Others 73.40 80.00
Total 50,454.49 50,390.09

14. OTHER CURRENT LIABILITIES

a. Advance Billing - -
b. Statutory Liabilities 4.60 4.00
4.60 4.00
 Den Fateh Marketing Private Limited | 42
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

Particulars For the year ended For the year ended

31.03.2024 31.03.2023
(Rs. '000) (Rs. '000)

15. REVENUE FROM OPERATIONS

a. Operating revenue - 206.64

- 206.64
16. OTHER INCOME

a. Interest income
i. on fixed deposits 9.52 8.11
ii. on income tax refund - 3.03
b. Liabilities/ excess provisions written back 16.10 23.70
25.62 34.84

17. OTHER EXPENSES

a. Consultancy, professional and legal charges* 77.00 80.00

b. Leaseline/bandwidth expenses - 180.42
c. Rates and taxes 5.40 5.00
d. Bad trade receivables and advances written off - 15.39
e. Miscellaneous expenses - -
82.40 280.81

* Consultancy, professional and legal charges includes Auditor's remuneration as under :

a. Payment to auditors
For statutory audit 40.00 40.00
40.00 40.00
 Den Fateh Marketing Private Limited | 43
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

18. TAX EXPENSE

(a) Income Tax Expense

Particulars Year ended Year ended

31.03.2024 31.03.2023
(Rs. '000) (Rs. '000)
Current Tax:
Current Income Tax Charge - -
Excess Provision for tax related to Prior Period - -
- -
Deferred Tax
In respect of current year origination and reversal of temporary differences - -

- -

Total Tax Expense recognised in profit and loss account - -

Deferred tax in respect of reversal of temporary differences considered in
exceptional items - -
Total Tax Expense - -

(b) Unrecognised deductible temporary differences, unused tax losses and unused tax credits
(Rs. '000)
Particulars As at As at
31.03.2024 31.03.2023

Deductible temporary differences, unused tax losses and unused tax credits for which no deferred tax
assets have been recognised are attributable to the following (refer note below):

Tax losses (revenue in nature) 30,175.29 30,118.50

Unabsorbed Depreciation 4,354.78 4,108.41
Deductible temporary differences
i. Property, plant and equipment and other intangible assets 1,307.57 1,553.93
ii.Provision for employee benefits - -
iii. Allowance on trade receivables, advances and impairment 2,918.68 2,918.68
38,756.32 38,699.52
Note:
Detail of temporary differences, unused tax losses and unused tax credits for which no deferred tax asset is
recognised in the balance sheet:
(Rs. '000)
Particulars As at As at
31.03.2024 31.03.2023

Deferred tax assets with no expiry date 8,581.03 8,581.02

Deferred tax assets with expiry date 30,175.29 30,118.50
38,756.32 38,699.52

(c) Numerical Reconciliation between average effective tax rate and applicable tax rate :

As at March 31, 2024 As at March 31, 2023

Particulars Amount Tax Rate Amount Tax Rate

Profit Before Exceptional itemsa and tax expenses from (56.78) 25.17% (39.33) 25.17%
Continuing Operations
Exceptional items - -
Profit Before tax from Continuing Operations (56.78) (39.33)

Income Tax using the Company's domestic Tax rate (14.29) (9.90)
Tax Effect of :
Tax Impact of Timing Difference - Tangible & Intangible Assets (62.00) (74.78)
Current Year Losses/doubtful debts / advances for which no deferred Tax Asset is
recognised 76.29 84.68
Income Tax recognised In P&L from Continuing Operations (Effective Tax
Rate) (0.00) 0.01% (0.00) 0.01%

(d) Change in domestic tax rate

The applicable domestic tax rate on the company,

-for financial year 2021-22 25.17%
-for financial year 2022-23 25.17%
-for financial year 2023-24 25.17%

As per Finance Act, 2020, the applicable income tax rate from the financial year 2020-21 on the company would be 25.17%. Deferred tax Assets/Liabilities
has been restated as per the enacted tax rate as on 31.03.2024.
 Den Fateh Marketing Private Limited | 44
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

19. RELATED PARTY DISCLOSURES

I. In accordance with the requirements of Ind AS- 24, on Related Party Disclosures, the List of related parties:-

a) Ultimate Holding Company

DEN Networks Limited

b) Holding Company
Futuristic Media and Entertainment Limited

c) Key Management Personnel

Mr. Manoj Kumar Varmani Director
Mr. Kamal Gogna Director (ceased w.e.f. 31.08.2023)
Mr. Ayyappan Koorathawar Director
Mr. Digambar Pathak Director (appointed w.e.f. 31.08.2023)

II. Transactions/ outstanding balances with related parties during the year
(Rs. in '000)
(Figures in bracket relates to previous year)

Ultimate Holding
Particulars Holding Company Total
Company

DEN Networks Futuristic Media and

Limited Entertainment Limited

A. Transactions during the year

i. Sale of services
For the Year ended 31 March, 2024 - - -
For the Year ended 31 March, 2023 (206.64) - (206.64)

ii. Excess provision/liabilties written back

For the Year ended 31 March, 2024 - - -
For the Year ended 31 March, 2023 - - -

iii. Expenses Reimbursed to

For the Year ended 31 March, 2024 71.00 - 71.00
For the Year ended 31 March, 2023 (94.78) - (94.78)

B. Outstanding balances at year end

i. Trade payable
For the Year ended 31 March, 2024 45,913.94 4,467.15 50,381.09
For the Year ended 31 March, 2023 (45,842.94) (4,467.15) (50,310.09)

ii Trade Recievables
For the Year ended 31 March, 2024 317.19 56.68 373.87
For the Year ended 31 March, 2023 (317.19) (56.68) (373.87)
 Den Fateh Marketing Private Limited | 45
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

20. DISCLOSURE PURSUANT TO IND AS 19 ON ‘EMPLOYEE BENEFITS’

Employee benefit plans

The company doesn't incurred the employees benefits expenses during the financial year 2023-24 & financial year 2022-23. Therefore the company
have not recognised the provision for define gratuity plan.

21. DISCLOSURES AS PER THE MICRO, SMALL AND MEDIUM ENTERPRISES DEVELOPMENT (MSMED) ACT, 2006

Particulars As at As at
31.03.2024 31.03.2023
(Rs. '000) (Rs. '000)

(a) (i) the principal amount remaining unpaid to any supplier - -

(ii) interest due thereon - -

(b) interest paid in terms of section 16 of the Micro, Small and Medium Enterprises Development Act, - -
2006 and the amount of payment made to the supplier beyond the appointed day.

(c) interest due and payable for the period of delay in making payment other than the interest - -
specified under the Micro, Small and Medium Enterprises Development Act, 2006
(d) interest accrued and remaining unpaid - -
(e) further interest remaining due and payable even in the succeeding years for the purpose of - -
disallowance of a deductible expenditure under section 23 of the Micro, Small and Medium
Enterprises Development Act, 2006.

Dues to Micro and Small Enterprises have been determined to the extent such parties have been identified on the basis of information collected by the
Management. This has been relied upon by the auditors.

22. EARNINGS PER EQUITY SHARE (EPS)*

Particulars Year ended Year ended

31.03.2024 31.03.2023

a. Profit/(Loss) for the year attributable to Owners of the Company (56.78) (39.33)
b. Weighted average number of equity shares outstanding used in computation of basic EPS 50,000 50,000

c. Basic earning per share from continuing operations (1.14) (0.79)

d. Weighted average number of equity shares and equity equivalent shares outstanding 50,000 50,000
used in computing diluted EPS

e. Diluted earning per share from continuing operations (1.14) (0.79)

* There are no potential equity shares as at 31 March, 2024

 Den Fateh Marketing Private Limited | 46

DEN FATEH MAREKETING PRIVATE LIMITED

NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

23. Ratio Analysis

S.No. Particulars 2023-24 2022-23 % Change

1 Current Ratio 0.21 0.21 0%

2 Debt-Equity Ratio* NA NA NA
3 Debt service coverage ratio^ NA NA NA
4 Return on equity ratio 0.00 0.00 44%
5 Inventory turnover ratio# NA NA NA
6 Trade receivable turnover ratio - 0.42 -100%
7 Trade payable turnover ratio 0.00 0.01 -71%
8 Net capital turnover ratio - (0.01) -100%
9 Net profit ratio - (0.19) -100%
10 Return on capital employed 0.00 0.00 NA
11 Return on Investment 0.01 0.00 NA

* No debt outstanding as on 31/3/24 and as on 31/3/23.

^ No interest cost duirng FY 2023-24 and FY 2022-23
# No inventory in Company

23.1 Formula for computation of ratios are as follows:

S.No. Particulars Formula

Current Assets
1 Current Ratio Current Liabilities

Total Debt
2 Debt-Equity Ratio Total Equity

Earning before Interest , Tax & Exceptional Items

3 Debt Service Coverage Ratio
Interest Expense + Princial Repayments made during the
period for long term loans

4 Return on Equity Ratio

Profit after Tax (Attributable to Owners)
Average Net worth

Cost of goods sold

5 Inventory Turnover Ratio Average Inventories of Finished Goods, Stock-in Process and
stock in trade

Value of Sales & Services

6 Trade Receivables Turnover Ratio Average Trade Receivable

Cost of Servies + Other Expenses

7 Trade Payables Turnover Ratio Average Trade Payables

Revenue from Operations

8 Net Capital Turnover Ratio
Average Working Capital

Profit after Tax

9 Net Profit Ratio
Value of Sales & Services

10 Return on Capital Employed Profit after Tax + Deferred Tax Expense (Income) + Finance
Cost (-) Other Income (-) Share of Profit / (Loss) of Associates
Average Capital Employed**

Other Income (Excluding Divided)

11 Return on Investment Average Cash, Cash equivalent & Other marketable securiites

**Capital employed includes Equity; Borrowings; Deferred tax liabilities; Creditors of Capital expenditure and reduced by investments; Cash & Cash
equivalents; capital Work-in-progress and Intangible assets under development
 Den Fateh Marketing Private Limited | 47
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

24. FINANCIAL INSTRUMENTS

(a) Financial risk management objective and policies

This section gives an overview of the significance of financial instruments for the company and provides additional information on the balance sheet. Details of
significant accounting policies, including the criteria for recognition, the basis of measurement and the basis on which income and expenses are recognised, in
respect of each class of financial asset, financial liability and equity instrument.

Financial assets and liabilities:

The accounting classification of each category of financial instruments, and their carrying amounts, are set out below:

As at 31 March, 2024
(Rs. '000)
Financial assets Amortised Cost FVTOCI FVTPL Total carrying value

Cash and cash equivalents 1,557.16 - - 1,557.16

Trade receivables 373.87 - - 373.87
Security deposits 10.00 - - 10.00
Bank balance other than cash & cash 180.46 - - 180.46
equivalent
2,121.49 - - 2,121.49

Financial liabilities Amortised Cost FVTOCI FVTPL Total carrying value

Trade payables 50,454.49 - - 50,454.49

Other current financial liabilities - - - -
50,454.49 - - 50,454.49

As at 31 March, 2023
(Rs. '000)
Financial assets Amortised Cost FVTOCI FVTPL Total carrying value

Cash and cash equivalents 1,557.16 - - 1,557.16

Trade and other receivables 373.87 - - 373.87
Security deposits 10.00 - - 10.00
Bank balance other than cash & cash 170.94 - - 170.94
equivalent
2,111.97 - - 2,111.97

Financial liabilities Amortised Cost FVTOCI FVTPL Total carrying value

Trade payables 50,390.09 - - 50,390.09

Other current financial liabilities - - - -
50,390.09 - - 50,390.09
 Den Fateh Marketing Private Limited | 48
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

(b) FINANCIAL RISK MANAGEMENT OBJECTIVE AND POLICIES:

The Company’s principal financial liabilities, other than derivatives, comprise loans and borrowings, trade and other payables and advances from Customers.
The Company’s principal financial assets include Investment, loans and advances, trade and other receivables and cash and bank balances that derive
directly from its operations. The Company is exposed to market risk, credit risk and liquidity risk. The Company’s senior management oversees the
management of these risks. The Board of Directors reviews and agrees policies for managing each of these risks, which are summarised below.

Market Risk
Market risk is the risk that the fair value of future cash flows of a financial assets will fluctuate because of changes in market prices. Market risk comprises
three types of risk: interest rate risk, currency risk and other price risk, such as equity price risk and commodity risk. Financial Assets affected by market risk
include loans and borrowings, deposits and derivative financial instruments.

Interest Rate Risk

Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in market interest rates. The
Company’s exposure to the risk of changes in market interest rates relates primarily to the Company’s long-term debt obligations with floating interest rates.

Credit Risk
Credit risk is the risk that a counter party will not meet its obligations under a financial instrument or customer contract, leading to a financial loss. The
Company is exposed to credit risk from its operating activities (primarily trade receivables).

Trade Receivables
Customer credit risk is managed by each business unit subject to the Company’s established policy, procedures and control relating to customer credit risk
management. Outstanding customer receivables are regularly monitored. An impairment analysis is performed at each reporting date on an individual basis for
major clients.

Financial Instruments and Cash Deposits

Credit risk from balances with banks and financial institutions is managed by the Company’s treasury department in accordance with the Company’s policy.
Investments of surplus funds are made only with approved authorities. Credit limits of all authorities are reviewed by the Management on regular basis.

Liquidity Risk
The Company monitors its risk of a shortage of funds using a liquidity planning tool.The Company’s objective is to maintain a balance between continuity of
funding and flexibility through the use of bank overdrafts, Letter of Credit and working capital limits.

As at March 31, 2024

<1 year 1-3 Years > 3 Years Total
Current
Trade Payable 50,454.49 - - 50,454.49
Other Fianancial Liability - - - -
Total 50,454.49 - - 50,454.49

As at March 31, 2023

<1 year 1-3 Years > 3 Years Total
Current -
Trade Payable 50,390.09 - - 50,390.09
Other Fianancial Liability - - - -
Total 50,390.09 - - 50,390.09
 Den Fateh Marketing Private Limited | 49
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

25. CAPITAL MANAGEMENT

For the purpose of the Company’s capital management, capital includes issued equity capital, securities premium and all other equity reserves
attributable to the equity holders of the Company. The primary objective of the Company’s capital management is to safeguard continuity, maintain a
strong credit rating and healthy capital ratios in order to support its business and provide adequate return to shareholders through continuing growth.

The Company manages its capital structure and makes adjustments in light of changes in economic conditions and the requirements of the financial
covenants. The funding requirement is met through a mixture of equity and internal accruals.
The funding requirements are met through a mixture of equity, internal fund generation, convertible and non convertible debt securities, and other short
term borrowings. The Company’s policy is to use short term and long-term borrowings to meet anticipated funding requirements.

The Company monitors capital on the basis of the net debt to equity ratio. The Company is not subject to any externally imposed capital requirements.

Net debt are long term and short term debts as reduced by cash and cash equivalents (including restricted cash and cash equivalents) and short-term
investments. Equity comprises all components of equity without any exclusion.
26. POST REPORTING EVENTS
No adjusting or significant non-adjusting events have occurred between the reporting date and the date of authorisation of Financial Statements.

27. AUTHORISATION OF FINANCIAL STATEMENTS

The financial statements for the year ended March 31, 2024 were approved by the Board of Directors on 11th April, 2024. The management and
authorities have the power to amend the Financial Statements in accordance with Section 130 and 131 of The Companies Act, 2013.

28. In the opinion of the Management, Current Assets, Loans and Advances are of the value stated, if realized in the ordinary course of
business.

29. The Board of Directors of the company is chief operating desicion maker (CODM), which monitors the operating result of the company. CODM has
identified only one reportable segment as the company is providing cable television network and allied services only. The operations of the Company
are located in India.

30. Certain Debit/Credit balances included in non-current assets, current assets, non-current liabilities, current liabilities are pending for confirmation and
consequential reconciliation.

31. Sundry debtors/ advances as at balance sheet date in view of management represent bonafide sums due by debtors for services arising on or before
that date and advances for value to be received in cash or in kind respectively. The balances however are subject to confirmation from respective
parties except related parties who have confirmed the balance outstanding in their account.
 Den Fateh Marketing Private Limited | 50
DEN FATEH MAREKETING PRIVATE LIMITED
NOTES TO FINANCIAL STATEMENTS FOR THE YEAR ENDED 31st MARCH, 2024

32. The Company has accumulated losses and its net worth has been fully eroded, the Company has incurred a net loss/net cash loss during the current
and previous year(s) and, the Company’s current liabilities exceeded its current assets as at the balance sheet date & 100% of its Fixed Assets have
been impaired. These conditions, indicate the existence of a material uncertainty that may cast significant doubt about the Company’s ability to continue
as a going concern. However, the financial statements of the Company have been prepared on a going concern basis in view of continuing financial
support from its holding / ultimate holding company. Persuant to TRAI notification Digital Addressable System (DAS) has been implemented in the
territory of the Company under phase-III w.e.f. 01 Jan, 2016.The company does not have enough resiurces to digitalize its area. However, the
management is taking continuous efforts to sustain its business operations in the territory along with the parent company support.

33. As per section 248 of the Companies Act, 2013, there are no balances outstanding with struck off companies.
34. Previous year figures have been regrouped/reclassified wherever considered necessary, to make them comparable with current year
figures.

35. Other Statuory Information:

1) The Company does not have any benami property held in its name. No proceedings have been initiated on or are pending against the Company for
holding benami property under the Benami Transactions (Prohibition) Act, 1988 (45 of 1988) and Rules made thereunder.

2) The Company has not been declared wilful defaulter by any bank or financial institution or other lender or government or any government authority.

3) The Company has complied with the requirement with respect to number of layers as prescribed under section 2(87) of the Companies Act, 2013
read with the Companies (Restriction on number of layers) Rules, 2017.

4) The Company has not traded or invested in crypto currency or virtual currency during the year.

5) The Company does not have any charges or satisfaction which is yet to be registered with Registrar of Companies beyond the statutory period.
6) The Company does not have any such transaction which is not recorded in the books of accounts that has been surrendered or disclosed as income
during the year in the tax assessments under the Income Tax Act, 1961 (such as, search or survey or any other relevant provisions of the Income Tax
Act, 1961.

7) The Company has not availed any sanctioned working capital limits in the current year and the previous year.
8) No funds have been advanced or loaned or invested (either from borrowed funds or share premium or any other sources or kind of funds) by the
Company to or in any other person(s) or entity(ies), including foreign entities ("Intermediaries") with the understanding, whether recorded in writing or
otherwise, that the Intermediary shall lend or invest in party identified by or on behalf of the Company (Ultimate Beneficiaries). The Company has not
received any fund from any parties with understanding that the 8) Company shall whether, directly or indirectly lend or invest in other persons or entities
identified by or on behalf of the Company ("Ultimate Beneficiaries") or provide any guarantee, security or the like on behalf of the Ultimate Beneficiaries.

As per our report of even date attached

For Chandni Taneja and Company For and on behalf of the Board of Directors of
Chartered Accountants DEN FATEH MAREKETING PRIVATE LIMITED
FRN No. 032222C

Chandni Taneja Manoj Kumar Varmani Ayyapan Koorthawar

Proprietorship Director Director
Membership No. : 422731 DIN No: 02943850 DIN No: 07673248
Place: New Delhi
Dated:11 April 2024 Dated:11 April 2024 Dated:11 April 2024