Module Assignment Brief
Programme: Business & Tourism Management
Level: Foundation Module Title: Academic Skills for Higher Education
Module code: BTM0ASH Module leader/s: Samawal Jarad and Sandra Nwokocha
Assignment No: 1 Assignment Type: Presentation – Individual
Assignment Assignment Word 1500 (Equivalent)
100%
weighting %: Count: (or equivalent)
Penalties All penalties that are listed at the end of this document in the Table of Penalties.
Submission Dates and Times (Day: Date & Time)
First Submission Monday 7th July 2025 14:00
Late Submission Wednesday 9th July 2025 14:00
Resubmission 1 Friday 19th Sep 2025 14:00
Resubmission 2 Friday 5th Dec 2025 14:00
Grade & Feedback All Grade and Feeback release dates are 21 days after the submission date. If an assignment deadline is
release Dates Monday 1st 2:00pm then the grade release date will be Monday 22nd 2:00pm
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of
the following module learning outcomes:
Module
Identify, search, and assess academic information relevant to higher education study skills.
Outcome 1
Module Demonstrate an ability to use effective and appropriate academic skills when exploring the
Outcome 2 importance of higher education academic skills and their relation to industry practice.
Module Understand and implement good academic practice and know how to avoid academic
Outcome 3 malpractice and all forms of academic misconduct.
Assignment Requirements
Scenario: You work for a Tour Operator located in the UK. You have been asked to assess one of
the 10 most popular destinations in Ireland to evaluate the amenities, attractions, and travel
Overview options available, as well as the type of tourists visiting the destination. Prepare a PowerPoint
presentation for the management meeting of the Tour Operator company. In this role, your
research will directly influence the company’s strategic decisions, potentially shaping future travel
packages and expanding the company’s destination portfolio. This assignment mirrors the real-
world tasks undertaken by destination development managers and market analysts in the tourism
industry, making your insights crucial for the company to stay competitive in the market.
Assignment type: PowerPoint Individual Presentation with annotated script (total of 1500 words
on both slides and speaker notes) submitted in a Word Document. Your speaker notes will be
more detailed than the slides, and your slides must not be too wordy.
No oral delivery required.
Assignment From the list of the 10 destinations listed below, select one destination to focus your presentation
task/s to be on.
completed 1. Identify what kind of amenities, attractions and travel options are available at
the destination.
2. Explain the type of tourist that typically visits your chosen destination.
3. Define the possible motivations for the tourist type stated to have chosen the destination.
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Module 1: Academic Skills for Higher Education Assessment Brief June 2025
Additional With the help of your tutor, choose one destination out of the list below.
Information
required to 1. Bray
support
Official tourism/traveller website: https://bray.ie
completing
the tasks Corporate tourism website:
above https://www.wicklow.ie/Living/Your-Council/Municipal-Districts/Bray/Bray-Tourism
2. Dublin
Official tourism/traveller website: https://www.visitdublin.com
Corporate tourism website:
https://www.dublincitycouncilculturecompany.ie/what-we-do/programmes/dublin-city-tourism-
unit
3. Galway
Official tourism/traveller website: https://www.galwaytourism.ie
Corporate tourism website: https://www.galway.ie/en/services/more/tourism/
4. Cork
Official tourism/traveller website: https://www.purecork.ie
Corporate tourism website: https://www.corkcoco.ie/en/visitor/pure-cork-official-tourism-body
5. Killarney
Official tourism/traveller website: https://killarney.ie
Corporate tourism website: https://killarney.ie/killarney-chamber-of-tourism-commerce/
6. Limerick
Official tourism/traveller website: https://www.limerick.ie
Corporate tourism website:
https://www.limerick.ie/council/services/community-and-leisure/tourism
7. Kerry
Official tourism/traveller website: https://www.discoverkerry.com
Corporate tourism website: https://www.kerrycoco.ie/tourism/
8. Waterford
Official tourism/traveller website: https://visitwaterford.com
Corporate tourism website: https://waterfordcouncil.ie/tourism/
9. Kilkenny
Official tourism/traveller website: https://visitkilkenny.ie
Corporate tourism website: https://kilkennycoco.ie/eng/services/tourism/
10. Dingle Peninsula
Official tourism/traveller website: https://dingle-peninsula.ie
Corporate tourism website: https://www.kerrycoco.ie/tourism/
Important: only use corporate and trade tourism board websites for the most recent and reliable
destination statistics.
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Module 1: Academic Skills for Higher Education Assessment Brief June 2025
Mandatory Referencing and Research Requirements
Referencing
CCCU Harvard Referencing Style.
Style
Core Texts:
Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S. (2018). Tourism: Principles and practice (6th
ed.). Pearson.
Cottrell, S. (2019) The Study Skills Handbook. 5th edn. Basingstoke: Palgrave.
Recommended:
Cohen, E. (1972) ‘Toward a sociology of international tourism’. Social Research, 39 (1),
pp.164–182.
Prince, S. (2017) ‘Cohen's Model of Typologies of Tourists’. In book: The SAGE
International Encyclopedia of Travel and Tourism. SAGE Publications.
Holloway, J. C. and Humphreys, C. (2022). The Business of Tourism. 12th edn.
London: Sage Publications Ltd.
Mandatory Page, S. J. and Connell, J. (2020) Tourism: A Modern Synthesis. 5th edn. London:
Sources to Routledge.
be included MarketLine (2024) Travel & Tourism Industry Profile: Ireland. pp. 1–42. Available at:
in the https://research.ebsco.com/linkprocessor/plink?id=e4da2c3d-18a4-3cdb-90a6-
Assignment d192ceefdd67 (Accessed: 30 April 2025).
Hopkins, D. and Reid, T. (2018) The Academic Skills Handbook: Your guide to
Success in Writing, Thinking and Communicating at University. London: Sage
Publications Ltd.
Van Emden, J. and Becker, L (2016) Presentation Skills for Students. London: Palgrave.
Pears, R. and Shields, G. (2022) Cite Them Right: The Essential Referencing
Guide. 13th edn. London: Bloomsbury.
Websites
Students can research relevant information on both tourist and corporate versions of tourism board
websites.
• Ireland.com | Ireland Official Tourism Website | Tourist Website
• Tourism Ireland | Ireland Official Tourism Website | Corporate Website
• Tourism Ireland | Ireland Official Tourism Website | Trade Website
• Failte Ireland (National Tourism Development Authority) – Tourism Research & Insights
• Irish Tourism Industry Confederation – ITIC Year End Review 2023 & Outlook 2024
• Statista Market Forecast: Travel & Tourism – Ireland
• Ireland.ie | The official international website of the Irish Government | This is Ireland
• Discover Ireland: official tourism source for domestic holidays in Ireland
• Irish Tourism: Ireland's leading inbound vacation package operator
• Trip Advisor: Things to Do in Ireland
• United Nation World Tourism Organisation: Tourism Data Dashboard
• United Nation World Tourism Organisation: Tourism Statistics Database
Important: You must use only the sources outlined above for your assignment. You are required
to use 10 pieces of research with in-text citations and a list of references.
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Module 1: Academic Skills for Higher Education Assessment Brief June 2025
Format of your submission and how your assignment will be assessed
You must create your presentation in MS PowerPoint software. Follow the Assignment Guide for detailed
information on how to prepare your assignment. For submission you must export your slides and the Speaker
Notes to a Word Document. Follow the Assignment Guide for step-by-step instructions. Only submit Word
documents. PowerPoint and PDF formats are not accepted. No oral delivery required.
Marking Scheme / Rubric - The Marking Scheme (otherwise known as a rubric) is available on the Module
Assessment Tab on Moodle.
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Module 1: Academic Skills for Higher Education Assessment Brief June 2025
Submission Requirements
Submission This assignment should be submitted electronically using Moodle to the Module Submission link
Platform
Submission All submission & resubmission dates and time are as stated at the beginning of this Assignment
Date &Time brief.
You should submit your Assignment for all deadlines earlier than 2:00pm on the date stated.
Late submissions can be accepted for Summative Submissions only up to a maximum of 2 working
days after the submission deadline. This does not apply to resubmission deadlines. A 10-mark
deduction will be made by CCCU for all late submissions.
Work submitted more than two working days after the deadline will not be accepted and will be
recorded as a non-submission.
Assignments submitted to the Resubmissions deadlines will be capped at 40% by CCCU.
If you are affected by events which are unexpected, outside your control and short-term in nature
(i.e., lasting one to two weeks), under the exceptional circumstances procedure you may be
eligible for:
A seven-day extension to your coursework (via self-certification request).
A 14-day extension to your coursework (via evidence-based request).
To defer your exam or time-constrained assessment if you have not yet
submitted/attempted it (via self-certification or evidence-based request).
To re-take an exam/time-constrained assessment, if you feel your performance on
your first attempt was negatively impacted (via impaired performance request).
Please note students are only eligible to have a maximum of 2 self-certification requests per
academic year.
You can make a self-certification request up to 14 calendar days before your deadline:
for coursework it must be no later than 2 pm on the deadline date
for exams and time-constrained assessments, the request must be submitted no later
than the start time of the assessment.
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Module 1: Academic Skills for Higher Education Assessment Brief June 2025
Table of Penalties
Issue with the Assignment Penalty to be Applied
The Assignment will be graded zero. Written feedback will be ‘This
assignment has been identified as potential Academic Misconduct/Breach of
Academic Integrity. You will be invited to a meeting to discuss’.
You will be invited to a meeting with an academic Misconduct reviewer.
When you attend the meeting if Academic Misconduct or the breach of
Academic Integrity is upheld you will be asked to rewrite the section of the
Suspected Academic Misconduct or assignment it applies to and re-submit the assignment.
Breach of Academic integrity
Do not upload any assignments to the AMC submission links before
the meeting otherwise it will be removed.
Failure to attend the meeting means the assignment will remain graded at
zero and you will be unable to pass the module until you have attended the
meeting.
A 10-mark deduction applied to the overall grade that is manually entered by
the Lecturer. This deduction is capped at 40%, which means an assignment
The assignment is more than 10% over the
cannot get less than 40% if a deduction has to be made.
prescribed wordcount i.e. for 3,000
words, if 3,400 is submitted excluding the
For example, if the mark for the assignment was 60. The lecturer would
cover page, table of contents, references
deduct 10 marks and the mark will be 50. Written feedback will also state
and appendices.
‘This assignment is 10% over the wordcount and 10 marks have been
deducted’.
Where assignments are more than 10%
less than the prescribed wordcount and
This assignment will be graded below 40.
lecturers cannot identify if the learning
outcomes have been met.
This assignment will be graded a Fail.
Where a student submits a .pdf instead of
The lecturer will grade as 1 and the written feedback will state ‘This is a pdf
a word document.
submission and is not allowed. All submissions should be in Microsoft Word
format’.
This assignment will be graded a Fail.
The lecturer will grade as 1 and the written feedback will state ‘This
Students not working in their groups as
submission was not completed in the designated group’.
agreed by the lecturer.
Please note: Where a student has asked the lecturer to move from their
original group and the lecturer has agreed this does not apply.
For a presentation assignment that
requires oral delivery, and the student The Oral rubric criteria is not moved, and the oral criteria will remain at zero.
does not present in person.
For a presentation assignment and the
The communication rubric criteria is not moved, and the communication
student does not upload a converted PPT
criteria will remain at zero.
To Word File with speaker notes.
For a presentation assignment that This assignment will be graded a Fail.
requires oral delivery, and the student did
not present on the day or upload the The lecturer will grade as 1 and the written feedback will state ‘There was no
presentation to a Word document with Oral presentation in class and the submission was not converted to Microsoft
speaker Notes. Word’.
This assignment will be graded a Fail.
For a presentation assignment the student
uploads a file that contains no slides and is
The lecturer will grade as 1 and the written feedback will state ‘There are no
simply continuous text.
slides present in the assignment submission’.
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Module 1: Academic Skills for Higher Education Assessment Brief June 2025
If the assignment is group work and the This assignment will be graded a Fail.
resubmission is not changed to individual
work.
If a group assignment is failed then the The lecturer will grade as 1 and the written feedback will state ‘This
resubmitted work must be changed by a resubmission should be individual and a minimum of 25% of the assignment
minimum of 25% to make it an individual has not changed’.
piece of work.
This means if a Group Presentation is 12
slides a minimum of 3 must be different to
the group submission. If the assignment is
a Group Poster with 6 text boxes then a
minimum of 2 of them must be different
to the Group Poster.
Where a written assignment has text that
This assignment will be graded 0 and the written feedback should state ‘This
is unable to be read by Turnitin because it
assignment is unreadable by Turnitin and cannot be checked for Academic
is either a graphical image (excluding
Misconduct. It has been referred for an AMC meeting’.
Presentations & Posters); for example, a
screenshot or the assignment is written
The assignment will then be referred for Academic Misconduct investigation.
within text boxes on each page.
An assignment that does not make use of
any Mandatory references provided in the The reference rubric criteria is not moved and that criteria will remain at zero
assignment brief/Module Handbook.
The reference rubric criteria is not moved and that criteria will remain at
zero.
An assignment has a reference list, but no
Written feedback should state ’The reference criteria has been graded Zero
citations.
as no citations have been used. Please include citations in your assignment
to support the academic points being made’.
Foundation & Level 4 - The reference rubric criteria is not moved and that
criteria will remain at zero. The written feedback will state ‘Please ensure
that you use citations and references to support your assignment
An assignment has no citations and no submission’.
reference list.
At Level 5 and Level 6 this would be graded as a Fail. The lecturer will grade
as 1 and written feedback will also show ‘This assignment has no citations
and no reference list’.
This will be referred for Academic Misconduct.
Where False references are included in an
This assignment will be graded 0 and the written feedback should state ‘This
assignment.
assignment contains false references and has been referred for Academic
Misconduct. You will be invited to attend an Academic Misconduct meeting’.
This assignment will be graded a Fail.
Assignment is submitted after the Late
Deadline or if it is a Resubmission, after The lecturer will grade as 1 and written feedback should state 'This
the Resubmission deadline assignment was submitted after the deadline. Please resubmit at the next
resubmission opportunity.'
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Module 1: Academic Skills for Higher Education Assessment Brief June 2025
Student Integrity and Academic Misconduct
The values of student integrity expected by CCCU are:
Honesty – being clear about what is your work and where your ideas come from other sources.
Trust – others can have faith in you being open about your work and acknowledging others’ work.
Fairness – you do not try to gain an unfair advantage in using others’ work.
Responsibility – you take an active role in applying the principle of Academic Integrity to your work.
Respect – you show respect for the work of others.
Peer-support:
Students might choose to get support from their peers when preparing assessments, such as discussing the subject of the
assessment, exchanging ideas, and receiving suggestions for improving the work. This is peer-support, and the University
accepts this as a reasonable expectation when completing assessments. However, peers must not make any changes to
anyone’s assessments as such actions could lead to allegations of academic misconduct.
Use of English as the medium of assessment:
Students cannot write an assessment in another language and subsequently translate their work into English or have it
translated by any form of third-party. Use of translation software or third-party translators is a form of academic misconduct.
Artificial Intelligence (AI):
Students must write the entire assessment without using AI software such as ChatGPT. Submitting an assessment that contains
any form of AI is a form of academic misconduct.
Proofreading:
Students can make use of Microsoft Word’s grammar and spell-checking functions but the use of Grammarly is not allowed as it
uses AI text generation. If students use third-party proofreaders, these cannot make any changes that alter the assessment in
any way including correcting language or citation format errors. Third-party alterations to the assessment are a form of
academic misconduct.
Plagiarism:
Plagiarism can be defined as incorporating another person’s material from books, journals, the internet, another student’s work,
or any other source into assessment material without acknowledgement. It includes:
Using exactly the same words (sentences, phrases or even expressions not in everyday use, invented or created by an
author to explain an idea) as used originally
Rephrasing by making slight adjustments
Paraphrasing in a way which may deceive the reader as to the source.
Plagiarism in whatever form it takes is a form of academic misconduct.
Collusion:
If students submit work for assessment that is falsely presented as the student’s own work but was jointly written with somebody
else; this is a form of academic misconduct.
Duplication/Self-Plagiarism:
The inclusion in assessments of a significant amount of identical or substantially similar material to that already submitted for
assessment by the student and graded for the same course or any other course or module at this University or elsewhere is
classed as self-plagiarism. It does not include a resubmission of the same piece of work allowed by the examiners in an improved
or revised form for reassessment purposes. Self-plagiarism is a form of academic misconduct.
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Module 1: Academic Skills for Higher Education Assessment Brief June 2025
Further clarification of the above can be found in CCCU’s Academic Misconduct documents below:
1. CCCU Student Academic Misconduct Procedures can be found below: Please click the link to Open.
https://www.canterbury.ac.uk/asset-library/policy-zone/Student-Academic-Misconduct-Procedures-staff-students.pdf
2. CCCU Student Academic Integrity Policy can be found below: Please click the link to Open.
https://www.canterbury.ac.uk/asset-library/policy-zone/Student-Academic-Integrity-Policy.pdf
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Module 1: Academic Skills for Higher Education Assessment Brief June 2025
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Module 1: Academic Skills for Higher Education Assessment Brief June 2025
