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Graphic Design Notes

The document provides an overview of graphic design, covering its definition, purpose, and applications. It details the elements and principles of design, typography, color theory, design software, file types, and the design process. Additionally, it outlines basic layout rules and common mistakes to avoid in graphic design.

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bonifacekipkoech37
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199 views3 pages

Graphic Design Notes

The document provides an overview of graphic design, covering its definition, purpose, and applications. It details the elements and principles of design, typography, color theory, design software, file types, and the design process. Additionally, it outlines basic layout rules and common mistakes to avoid in graphic design.

Uploaded by

bonifacekipkoech37
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Graphic Design Notes

1. Introduction to Graphic Design

Definition: Visual communication using typography, imagery, color, and layout.

Purpose: To communicate a message clearly and effectively.

Applications: Advertising, branding, web design, packaging, print, UI/UX.

2. Elements of Design

1. Line - Can be straight, curved, thick, thin.

2. Shape - Geometric or organic.

3. Color - Hue, saturation, brightness.

4. Texture - Real or visual.

5. Space - Positive and negative space.

6. Form - 3D objects.

7. Typography - Text arrangement.

3. Principles of Design

1. Balance - Symmetrical, asymmetrical, or radial.

2. Contrast - Differences in color, size, shape.

3. Alignment - Order and readability.

4. Repetition - Consistency.

5. Proximity - Grouping related items.

6. Hierarchy - Importance through size and placement.

7. White Space - Enhances readability.

4. Typography

Fonts: Serif (Times), Sans Serif (Arial), Script, Decorative.

Font Pairing: Use complementary fonts.

Text Alignment: Left, right, center, justified.

5. Color Theory

Primary Colors: Red, blue, yellow.


Graphic Design Notes

Secondary Colors: Green, orange, purple.

Tertiary Colors: Mix of primary and secondary.

Color Schemes: Monochromatic, Analogous, Complementary, Triadic.

Color Psychology: Red = urgency, Blue = trust, etc.

6. Design Software

Photoshop - Photo editing.

Illustrator - Vector graphics.

InDesign - Layouts.

Canva - Online, easy-to-use.

Figma - UI/UX and prototyping.

7. File Types

JPEG - Compressed photo.

PNG - Supports transparency.

SVG - Vector image.

PDF - Print-ready.

PSD, AI - Native formats.

8. Design Process

1. Brief - Understand the needs.

2. Research - Know audience/market.

3. Conceptualize - Sketch ideas.

4. Design - Create using tools.

5. Feedback - Revise.

6. Deliver - Final formats.

9. Basic Layout Rules

Use grids for alignment.

Avoid clutter.
Graphic Design Notes

Prioritize hierarchy.

Leave white space.

10. Common Mistakes to Avoid

Too many fonts/colors.

Low-resolution images.

Poor alignment.

Lack of contrast.

Overused effects.

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