BRANDING
SECRETS
7 Ways to Get People to Remember Your
Brand 👇
1. Introduction 📘
1.1 The Importance of brand rememberance for your business
Recognition is a long process that requires an integrated approach.
Often this direction of development is ignored, not fully understanding
the importance. It does not give instant sales, colossal profits, and other
indicators right now, which entrepreneurs are chasing.
However, in the long run, it strengthens the brand’s position, creating the
image of a reliable company that you can trust. It is a recognition that is
responsible for the fact that the consumer will remember you at the time
the need arises.
2. Give Emotion
People love getting positive emotions. Successful brands that know how
to deliver emotion are ahead of their competition. Give joy, demonstrate
how your product can make life better and you will certainly fall in love
with consumers while delivering an emotional connection.
Remember, people only consider themselves rational. Most purchases
are made to receive certain emotions. We don’t buy things, we pay money
to feel happy, to get a new portion of dopamine.
2.5 Get closer to consumers with social media
Invest in social networks. There are several reasons for this. Firstly, a
huge audience is gathered here.
For example, Instagram is visited by more than 500 million users every
day, and this number is growing rapidly. Thus, you can create your own
base of subscribers who will constantly monitor the updates.
Secondly, this is one of the best ways to give users emotions through
visual content. Therefore, if you still do not use social networks, it’s time
to do it, and quickly.
On top of that, social media helps get closer to the target audience. You
can show your customers that real people are behind the company. Talk
about employees and show processes from the inside. Such a brand
strategy helps build customer loyalty and a positive image.
To promote and build an uninterrupted posting system effectively, use
special services. Most of them help to edit photos and videos, conduct
analytics, and create a catchy description.
Choose a tool convenient for you, like Contently. or Upwork. In addition,
ask for a guest post from an expert in your industry. Having an industry
expert share their knowledge will help gain attractionfrom their
audience as well as help establish your credibility.
3. Give away promotional gifts
There’s something to be said about repeat marketing. A promotional gift
will help your brand name stick in the customer’s head and drive them
back to your website.
For instance, a promotional gift could be a mug with your business name
and logo. Imagine that your client works in a huge office, and his mug is
always on the table. Not only will the client constantly be reminded of
your brand, but also the rest of the staff will see the brand logo.
The staff may not attach importance to the logo, but rest assured, the
subconscious mind works without the conscious. This means that when a
person has a need, they will most likely think of your company and reach
out.
4. Share the values of the target audience
Connect on the same values of your target audience. To illustrate, the
issue of ecology is more serious every year. By showing an active position
around this topic, you are creating a positive image and developing a
brand value.
An environmental position is especially important if your target audience
is Generation Z. This generation is so conscious that if your brand is not
“green,” you will not make them want to buy something.
5. Help solve consumer problems
The competition is so high that old approaches no longer work. Brands
cannot focus on themselves; instead, they must deliver value and help
solve consumer problems.
Create clear positioning that will stand out from the competition and
demonstrate the importance of acquisition to your target audience. Do
not sell the product, give solutions. Since the product is only 25% of
what you sell. The rest is an intangible component.
6. Stay consistent with your brand strategy
7. Constantly be seen
It’s not enough to create an advertising campaign and hope that the
consumer will remember you. In conditions of information oversaturation,
this will require more effort. Therefore, it is extremely important to use
several sources simultaneously.
It can be exclusively digital format or its combination with traditional
advertising platforms. It all depends on your tasks and the
characteristics of the target audience.
Conclusion
The modern world has changed the conditions of the game. Although the
essence of marketing and brand experience has remained the same, the
tools and their effectiveness have changed. Now is the time to
communicate effectively with your audience and build loyal customers
on the channels that they are on.
Keep your brand experience consistent, from Messenger and SMS to
social media and website.
