MATTU UNIVERSITY

COLLAEGE OF BUSINESS AND ECONOMICS

DEPARTMENT OF ACCOUNTING AND FINANCE

ASSESSMENT OF FACTORS AFFECTING CUSTOMERS’ PREFERENCE ON

BANKING SERVICE (CASE STUDY ON METTU TOWN)

RESEARCH PROPOSAL SUBMITTED TO MATTU UNIVERSITY COLLEGE OF

BUSSINESS AND ECONOMICS DEPARTEMENT OF ACCOUNTING AND
FINANCE IN PARTIAL FULLFILLMENT OF THE REQURMENT OF BA DEGREE

REPARED BY : MELESE LEGESE

ID NO: EV0112/13

ADVISOR: MR. ZAMANU F (MC)

JANUARY, 2025
METTU, ETHIOPIA
Table of contents
CHAPTER ONE......................................................................................................................................1
1. Introduction..........................................................................................................................................1
1.1 Back ground of the study...............................................................................................................1
1.2 Statement of the problem...............................................................................................................2
1.3 Research Questions........................................................................................................................2
1.4 Objective of the study....................................................................................................................2
1.4.1 General Objectives..................................................................................................................2
1.4.2 Specific Objectives.................................................................................................................2
1.5 Significant of the Study.................................................................................................................3
1.7 Scope of the Study.........................................................................................................................3
1.8 . Organization of the study.............................................................................................................3
CHAPTER TWO.....................................................................................................................................4
LITERATURE REVIEW........................................................................................................................4
2.1 Concepts and Definitions of bank..................................................................................................5
2.2 Emergence and development of banking institutions....................................................................5
2.3 Types of Banks..............................................................................................................................6
2.4 Function of commercial Banks......................................................................................................7
2.5. Payments systems and electronic banking....................................................................................8
2.5.1Automatic teller machine (ATM)................................................................................................8
2.5.2The intelligent auto teller and net wares management............................................................8
CHAPTER THREE.................................................................................................................................9
3. Methodology for the Study..................................................................................................................9
3.1 Research design.............................................................................................................................9
3.2 Target population...........................................................................................................................9
Table 3.1 The No of customers from each bank and the proposed sample.........................................9
3.3 Source of data..............................................................................................................................10
3.4 Data collection Instrument...........................................................................................................10
3.5 Sampling Technique....................................................................................................................10
3.6Sample size...................................................................................................................................11
[Link] processing and Analysis......................................................................................................11
3.8 TIME SCHEDULE.....................................................................................................................12
3.10 REFERENCE.............................................................................................................................12
CHAPTER ONE: INTRODUCTION

1.1 Back ground of the study

The banking industry will be characterize by increasing competition since the early 1980s
( Blankson 2007 ). This will be the result of a number of interrelated factors such as
competition and deregulation that have revolutionize the distribution of money financial
services. In other words, an increase competition resulting from a decade of deregulation of
financial services industry is meant that banks find themselves face with the task of
differentiating their organization and their offering as a means of attracting customers
( Blankson 2007 )

Modern banking Ethiopia introduced in [Link] the time an agreement is reach in between
Emperor Minelik and representative of the British owned national bank of Egypt to open a
bank which leads to bank of Abyssinia launched in Feb, 1906 by the emperor (Abraha 2005)
this event marke the introduction of banking in the country. The bank of Abysinia is givea 50
year pleasure and is engagein issuing note, collecting deposits and granting loans, but its
client were mostly foreign business men and wealthy Ethiopians ( Mauri,2003)

Ethiopian banking is flourishing. Financial result for the 2011 fiscal year prove an industry
enjoying high growth, high profits, and high dividends. Even the middle of challenging
situation, all key areas of banking operation :collecting deposits, providing loans and foreign
exchange dealing, showedzzrhsrda growth more than 20 percent. Even though sharing strong
expiation, there are of course prominent variation a long with banks in term of their aggregate
size, revenue source customer focus loan concentration, and operational efficiency.

Moreover looking ahead, banks will surely by confronted by the entry some new banks,
Abay, Enat, Debub global bank, and other financial institution. with growing competitiveness
in the banking industry ( Grady and Spencer, 1990) and similarity of service offered by the
bank ( Holstius and Kaynak ,1997), it has became increasingly important that bank identify
the factors that determine the basis up on which customer preference between providers of
financial services. In this regard, the researcher will motivate to understand the customer
preference among selected banks in Mattu town.

1.2 Statement of the Problem

Banking sector plays a role in the economic development of a country through mobilization
of funds from outside the country and channeling such funds to various sectors of the
economy. Banks are financial institutions that promotes and help the activities of customers
by rendering different services. In order to get the quality services and benefits from banks
users were select based on the services and fees which the bank rendered to the customers.
(Therefore customers were selecting the best bank to obtain the quality services by
considering these factors as a base for selecting to use deferent services that banks render.
These factors may be, proximity, good customer services, personal relationship ,interest rate,
diversified number of branches and other Factors.( [Link], 2007)

To the best knowledge of the researcher there is no exist previous research conducted in
Ethiopia concerning the banking selection of customer preference. Therefore, this study is
particularly intend to examine the assessment of factors that affect customer preference
among bank in Mattu town such study is hope fully expect to fill the gap in literature by
scrutinizing the determinants of customer bank selection in Mattu town.
1.3 Research Questions

1. What are the factors that affect the customer’s preference for bank Service ?
2. What are the different services that customer obtained from banks?
3. Which banking facilities are the most frequently used by customers?

1.4 Objective of the study

The Study under Consideration is incorporating the following basic objectives.

1.4.1 General Objectives

The general objective of this study is the investigation of the factors that affect customers
preference on banks service.
1.4.2 Specific Objectives

In addition to the general objective the study will be include the following Specific
Objectives.
 To identify the factors that affect the customer preference
 To assess the different services that customers obtain from banks.
 To evaluate whether customers have enough information about the service given by the
Bank.
1.5 Significant of the Study

This study will give a basic understanding and information to the bank on how attract
customers and service delivery system among the banks and initiate the concerned bodies to
give more emphases in the field.
It will also adds some necessary information about factors that affect customer preference
among banks and finally it became reference for those researcher who study related finding.
1.6 Scope of the Study.

The study will conduct in western part of Ethiopia, in Mattu town, to study about the factor
that affect customer preference among banks at the Ethiopia level is very important.
However, due to time, financial and other constraints, the study is geographically delimited to
Mattu town is concerned five banks.
1.7. Organization of the study

The paper will organize in to five chapter .The first chapter will deal with introduction of the
paper including background of the study, scope of the study and organization of the study.
chapter two will deal with literature reviews, chapter three deal with methodology of the
study, chapter four deal with data presentation, analysis and interpretation and chapter five
will deal with conclusion and recommendations.

CHAPTER TWO:
2. LITERATURE REVIEW

This chapter reviews the studies that have been carried out to date. Previous studies
conducted in this area are organized based on their chronological context.

2.1 Definition of Terms

Banks are the major type of deposit taking institution; they make their living predominantly
by taking deposits which represent their liabilities and loaning these funds to borrowers
which represent their assets. They loan out funds at a higher interest rate than the funds, and
the difference represents their gross profit margin before expenses and tax. In addition, banks
can earn commissions and fees by selling various products such as foreign exchange services,
safe custody services, advice, account management charges, credit card facilities, insurance
and so forth (Pilbeam, 1998). Bank is an institution which deals in money and credit. It
accepts deposits from the public and grants loans and advances to those who are in need of
funds for various purposes. Banking is an activity which involves acceptance of deposits for
the purpose of lending or investing. In addition to accepting deposits and lending funds,
banking also involves providing various other services along with its main banking activity.
These are mainly agency services, but include several general services as well. A banker is
one who undertakes banking activities, accepting deposits and lending money for different
purposes
Bank is a commercial institution concerned mainly with making and receiving payments on
the behalf of its customers, accepting depots and making short term loans to private
individuals, Companies and other organizations. In the United Kingdom, the banking system
comprises the bank of England (the central bank) the commercial banks, merchant’s banks,
branches of foreign and common wealth banks.
Banking is defined as the acceptance of deposits of money from the public for the purpose of
lending or investment, such deposits may be repayable in demand or other wise and with
draw able by draft, order on other wise.
Role of Banks: The functions of banks are divided into two categories: as primary functions
and secondary functions including agency services. The primary functions of banks include:
accepting deposits and lending money. The most important activity of banks is to activate
deposits from the public. People who have surplus income and savings find it convenient to
deposit the amounts with banks. The second important function of banks is to grant loans and
advances. Such loans and advances are given to members of the public and to the business
community at a higher rate of interest than allowed by banks on various deposit accounts.

2.2 Customers Behavior

Customer behavior is the process individuals or groups go through to select, purchase, use
and dispose of goods, services, ideas or experiences to satisfy their needs and desires (Sells,
n.d.). Consumer behavior is not only influenced by external factors, but also by their attitudes
and expectations. These attitudes and expectations are constantly changing in response to a
continuous flow of events, information and personal experiences (Peer, 2009).

2.3 Factors Influencing Customers' Preferences on Banking Services

Customers' preferences are the processes by which people form preferences about businesses
and the goods they provide by making purchases. In order to give themselves a meaningful
and cogent understanding of the good or service, customers must first choose, arrange, and
interpret information. Additionally, it describes how customers interpret a product based on
their findings. These requirements are generated from several elements, including the
product's pricing and other characteristics (Adesoga & Louise, 2016). According to Devlin
and Gerrard (2004) many studies shifted over time toward other facets of bank selection, such
as an investigation of customer choice criteria for various bank users and a trend study of
choice behavior. A corporation often makes a decision after assessing the market's
attractiveness and its capacity to compete in the segment. The qualities and advantages a
client consider while assessing goods and services are known as choice criteria. They offer
justifications for selecting one brand over another. The same criterion in choosing may be
applied differently by different customers and may be utilized differently by the same
customers (Donovan & Henley, 2010). Choice criteria may alter over time as a result of
adjustments in income, preferences, economic considerations, competitive behavior, and
other reasons (Sahiti, Aliu, Sahiti, & Aliu, 2020). A product or service will almost never be
able to completely satisfy every customer in a market. In a similar spirit, it is challenging for
a company to satisfy every customer. As a result, in order to apply the marketing concept and
satisfy customer wants, various goods and services must be produced for the various client
groups that make up a market (Donovan & Henley, 2010). To account for the numerous
investigations that have been completed internationally and to give a very rich context for this
study, a selective review of prior research was conducted. Beginning from South Africa,
Adesoga and Louise (2016) conducted a study on the open and distance learning students
(ODL). They found that the r factor with 0.70 and higher factor coefficient that determined
the banking choice among ODL students are variety of services offered, staff courtesy and
friendliness, professionalism of bank staff, low service charges, influential marketing
campaign, higher returns on savings, financial counselling services, easily obtainable loans,
security of the bank, interior décor of the bank, low interest rate of loans, prompt response to
bank statement queries, influence of parents, warm reception of the bank, internet banking
facilities, foreign exchange services, adequate numbers of tellers, bank maintains several
branches, confidentiality of information, impressive results declared, promptness of service,
willingness to help customers, physical facilities / equipment in good working order, security
of financial services, ability to offer promised services, individualized attention to customers,
customers treated competently and with professionalism, strong commitment to meeting
customers’ needs, sustained trust on delivery, maintenance of sound relationship, knowing
the bank management, knowing the board members, knowing the bank’s profile, familiarity
with the audited annual report, interaction with the user’s family, interaction with the user’s
relatives/friends, and interaction with the user’s organization. Also, the study recommends to
improve their staff's expertise and professionalism in dealing with customers and banks
should invest heavily in training. Second, banks’ delivery services must be purposefully
customer-oriented and focused on satisfying their needs. Thirdly, in order to cultivate a
positive reputation with customers, banks must value and adhere to both effective customer
relationship management and competent public relations.
2.4 Bank Selection Criteria

Financial industries, especially banks, are becoming highly competitive day by day due to
service differentiation, easiness of service availability, culture based products offering and
technology used in service delivery. Customers are selecting banks considering various
features of the service proposition. Thus, to attract customers, banks are facing challenges
more than ever. But to attract customers it is crucial to know what selection criteria customers
are adopting in selecting banks. Such selection criteria of the customers open an area of
research on bank selection criteria of customers. Various empirical research using different
methodologies and approaches have been conducted in various parts of the world to
investigate the bank selection criteria of the customers. Frequently these studies examined the
question of why people prefer a specific bank. Among the researchers who did a scientific
study on this topic were in Malaysia (Mokhlis et al. 2008, 2009 & 2010; Haque et al., 2009),
Nigeria (Maiyaki, 2008 & 2011; Omar et al., 2006), Singapore (Ta et al., 2000), Canada
(Levesque et al., 1996) and India (Rao et al., 2010). Eventually the importance of the studies
started more in direction of other features of bank choice, like the comparison of customers
choice criteria for single and multiple bank users (Mokhlis et al., 2009) and an analysis of
gender-based choice decision in banking (Omar et al., 2006; Mokhlis, 2009). And recently
the variation in bank choice criteria between distinct cultural groups in Malaysia was
investigated by Mokhlis et al. (2010). Anderson et al. (1976) studied on customers‟ bank
selection decision in USA. He found that: friends‟ recommendations, reputation of the bank,
availability of credit, friendliness of staff and service charges on accounts are the most
important criteria in selecting banks. The authors‟ study was, however, criticized by Laroche
(1986) who claimed that the authors‟ work was contradictory with previous research that
identified location (i.e. convenience) as an important factor in bank selection. Laroche (1986)
findings were later maintained by Gerrard and Cunningham (2001) and Lee and Marlowe
(2003) who confirmed convenience as important in the choice of banks. Anderson et al.
(1976) findings have however been supported by Kaynak (1991), Ta and Har (2000),
Almossawi (2001) and recently by Rao (2010), who conclude that recommendation by
parents and friends, i.e. peers, was the most important criterion. In his article about American
college students, Schram (1991) found that convenience remains the primary reason why
most college students choose their banks. Family tradition also seemed an important factor
for college students.

A study conducted by Awang (1999) discovers the factors affecting customers‟ preference in
services rendered by various banks in Malaysia. His study showed that customers prefer
quality services than the other factors mentioned. They rank fast and efficient services and
bank image/reputation as their first and second preferences, respectively. Convenience
location and the availability of parking space nearby were found to be significant in bank
selection decision. Thus, opening of more service centers at strategic location would be to
customers‟ convenience. Confidence in bank manager, external appearances of bank, mass
media advertising and recommendation from friends and relatives were found to be less
significant factors in bank selection decision. In Singapore, Ta and Har (2000) undertook a
study on bank selection decision in Singapore using the analytical hierarchy process (AHP) to
access the principal decision factors used and their relative determinant in bank selection
decisions. They concluded that results of the analysis for the total sample indicated that the
bank section decision process is based primarily on nine determinant selection criteria: high
interest rate, convenient location, and quality of service, self-banking facilities, low charges,
low-loan rates, long operating hours, undergraduate privileges and recommendations. A study
in Bahrain by Almossawi (2001) focused on examining the bank selection criteria being
employed by college students. He used 1,000 sample students from University of Bahrain.
His findings reveal that the chief factors determining college students' bank selection are:
bank's reputation, availability of parking space near the bank, friendliness of bank personnel,
and availability and location of automated teller machines (ATMs), such as their availability
in several convenient locations and 24-hours availability of ATM service. The paper suggests
that it may be necessary to deal with male and female students as distinctive segments with
different priorities in their bank selection process. Lee and Marlowe (2003) investigated how
customers choose a financial institution for their checking accounts on 32 participants using
both qualitative and quantitative approach with focus group discussion technique. They were
found that, although most customers‟ value convenience as one of the most important
decision-making criteria, their definitions of convenience varies across customers. The results
indicated that convenience, retail fees and minimum balance requirements, range of the
service, personal relationship and safety are the most important criteria to the US customers.
Another important finding of the study is that the participants facing new financial needs start
their search process from the institution where they have their checking accounts.

In general, it can be concluded that even though there have been studies on bank selection
criteria‟s in some developed and developing nations, as per the knowledge of the researcher,
there appear to be no studies that examine the factors affecting customer preferences in
banking services in Ethiopia. It is, therefore, not known whether the customers of the
Ethiopian banks choose a bank based on proximity, effective service, bank‟s reputation,
friendliness of bank personnel, or any other criteria. In this context, the purpose of this study
is to investigate the determinants affecting customers‟ section in banking services in Mattu
City.

2.4.1 Service Quality

According to Adekiya and Gawuna (2015), service quality as perceived by consumers is the
level to which an organization can offer a better quality service to its consumers compared to
its competitors. Based on the findings in their study, service quality are positively significant
determinant factors of bank choice decision among the university students in Metropolitan
Kano.

Quyet, Vinh and Chang (2015) described that delivering quality services to customers is a
must for success and survival in today’s competitive banking environment. After investigated
the customers who have a loan account and bank deposit in five commercial banks in Bahir
Dar City, Tehulu and Wondmagegn (2014) found that service quality was one of the
significant elements for bank selection decision. In addition, Gebremeskel (2014) who
studied the same topic on students, businessmen and employees dwelling in Addis Ababa
City also made a same conclusion with previous study. Moreover, Braima (2018) concluded
that service quality is the most vital factor when choosing a bank’s service in Saudi Arabia
specially Tabuk city and suggested Saudi banks to focus in quality of service. Service quality
has been found bysome researchers that it will affect a customer on making a bank selection
decision (Ara& Begum, 2018; Oluwaseyitan, Hashim&Yusof, 2018).Lelissa and Lelissa
(2017) found that service quality, availability and approachability of physical and human
resources are the factors that influencing customers in commercial banksselection in Ethiopia.
Abbam, Say and Dadson (2015) reported that the out of their 6 major factors, efficient
services provided by the bank is the most significantdeterminant of customer bankselection.
Besides, Khaitbaeva, Enyinda and Abdulaziz (2015) found out that service quality played an
important character in affecting customers’ bank choice. The research was carried out in
Dubai, among students from Canadian University of Dubai, [Link], Arshad, Fareed,
Shahzad and Hussain (2014) revealed that service quality, price and convenienceplay
important roles on bank selection in Pakistan.

2.4.2 Technological Factor

According to Tehulu and Wondmagegn (2014), the evolution in technology has affected
business institution in various ways in the recent time. The studies found that the significance
of technological determinantsis the main concern of customers on choosing banks.
Availability of secured and serviceable Automated Teller Machine(ATM) and association to
other ATMs of bank are also regarded to be the vital option factors. When the researchers
studied the switching behaviour of bank customers, the availability of technology based
services is found to be a crucial motive for customers. They explored that ATM service had
significant impact for a customer choice of bank. The results of this study also disclosed that
the service supplying of ATM brings a positive impact on customer’s commercial bank
selection. Araand Begum (2018) examined that technological factor was perfectly positively
and significantly correlated with bank selection resolution. The outcomes interpreted that
bank using or not using modern technologies and equipment is the most significant
determinant to be considered during the selection of bank. According to Nkamnebe, Ukenna,
Anionwu, and Chibuike (2014), technological factor began to be a criterion in bank selection
in the 1980s in the USA when availability of ATM as the key factor of influencing bank
selection. The results indicated that availability and functional ATM network is the second
most important factor.

2.4.3 Convenience Factor

Gebremeskel (2014) studied on the determinants effecting the banks selection in Addis
Ababa city and found that convenience factor measured by proximity to home or work place
was the most important bank selection criteria factor. This is consistent with the finding from
a study by Tehulu and Wondmagegn (2014) for commercial banks in Ethiopia that also
represented closeness to work place or home as convenience aspect. The study of Adekiya
and Gawuna (2015) identified location, proximity and ease of access as convenience related
factors and were consistently considered as the most important choice criteria among the
bank customers. Moreover, some researchers also get same conclusion that convenience
factor positively significant to banking selection decision by using qualitative research
methodology (e.g.: Hinson, Osarenkhoe&Okoe, 2013; Oluwaseyitan, Hashim&Yusof,
2018).After conducted interview to the respondents,Hinson, Osarenkhoe and Okoe (2013)
concluded that a bankwill have a superiority over other competitors when it provides a
convenient service that meets the needs of the consumers.

2.4.4 Corporate Image of the Bank

Tehulu and Wondmagegn (2014) found that corporate image is essential element to increase
customers’ willingness to do business with a bank. The research declared that teenage
customers are more attention on determinants such as good impression to the bank. The
results show that sitting arrangement and external appearance of the bank has
influentialimpact on bank choice of customers. According to Selvanathan, Nadarajan, Zamr,
Suppramaniam, and Muhammad (2018), reputation of bank is important in the market as it is
related with the greater profitability and sustainability of the bank and this has been
detectedthat it can affect people’s option for selecting a bank. However, the reputation may
be preferably subjective because it heavily depends on the customers’ view and impression of
the bank. Customers perceive more safe and secured when the bank has good image and
reputation. The positive association between bank reputation and the bank selection of
customer was accepted. Ara and Begum (2018) also examined that corporate image factor
was perfectly positively and significantly correlated with bank selection intention of
customers.

2.4.5 Marketing and Advertising of Bank

Based on study, bank selection of customers is positively affected by promoting of banking

services. Hence, customers rely on referral from the satisfied customers. The presences in
different medium such as newspaper, television or radio are not affecting customers as
expected. However, proper advertising is trusted that the possibility of bank selection can be
enhanced as witnessed in a mean score above the expected average (Lelissa&Lelissa, 2017).
According to Tehulu and Wondmagegn (2014), bank customers who are interested in
achieving the most cost-beneficial and favourable terms will have interest on advertising at
first while choosing their bank, but this is not the reaction of all those who are not interested
in these. Although the presence of advertising is a prerequisite as it verifies a bank's critical
presence in the market and plays a significant role in customers’ options, however it is not the
main criteria for them in choosing their bank. Gebremeskel (2014) also claimed that the
"promotion strategy" factor which involve in advertising the various services offered in banks
and availability of several branches is an importance criteria of bank selection. Based on a
qualitative research by interview method, marketing communication was one of the
insignificancefactors. Some of the respondents aware that there is an impact in the
communication of a bank presented, but this will not influence them. This is because they
understand and can differentiatethe perceived quality and actual quality of the service
delivered by bank (Hinson, Osarenkhoe&Okoe, 2013).

2.4.6 Core Banking Services

According to Narteh and Kuada (2014), the core service represents the fundamental service
or product being offered by the service provider. Sophistication of core service delivery
includes the diversity of services provided as well as the accuracy and competence of services
are delivered, the hours within which the services are delivered, how the bank branches are
networked, the price at which the services are offered, and how fast the services are
delivered. The core banking service is very essential that the failure of bank to deliver on it
could cause customers to switch to other competitive providers.

CHAPTER THREE:
METHODOLOGY FOR THE STUDY

3.1 Research design

The type of research that researcher will use in this study is descriptive type of research.
Because, the researcher has no control over the variables, can only report what is happening.
The main purpose of the descriptive research is description of the state nature or affairs, as it
exist at present, so the aim of this study is to describe the actual assessment of factors that
affects customer preference among bank in case of mettu town.
3.2 Target population

The Target population of the study is the customers of 5 banks which will be operate in Mattu
town.i.e. Brihan bank, Awash international bank, Dashen bank, Commercial bank of Ethiopia
and oromia international bank. In Mattu town, other banks are also found but since some of
them are recently opened branches and others are sub-branches of the above bank, so they are
not include in the target population. Thus, the target population is the customers of the above
mentioned five banks. Total customer 75400 the total customers .
3.3 Source of data

The target population for the study will include students, businessmen and employees
dwelling in Mattu City. Forty two percent of the respondents are students of Mattu University
These employees will select based on the assumption that they have the capacity to save and
deposit money in banks because their salary is relatively attractive. .These groups will expect
to represent all types of population categories in the city, while conducting assessment of the
determinants that affect customers‟ preference in banking services. The sample targets will
presume to often use bank services to save, receive and transfer money to and from different
corners of the country. Therefore, a sample size of 201 customers will select from the defined
target population. The Convenience sample selection of the respondents will accomplish by
distributing the questionnaires to the available customers of the sampled occupations.
However, an attempt will make to achieve gender balance in the selection of the respondents.

3.4 Data collection Instrument

The data will be collected from customers by the researcher using questionnaires method of
data collection involves both unstructured and structured questionnaires had been prepared.
Regarding those customers who cannot read and write an interview will be the appropriate
method. And the secondary data will be collected from different published materials and
documents of the banks.
3.5 Sampling Technique

Stratified sampling method will be used. Because,the population under study area is
Heterogeneous. For this reason stratified sampling method make Homogenous by dividing in
to different strata in order to present true population.

3.6 Sample size

Use of sample can save time and money (Economical) and to obtain detail information and
structure of population. The researcher take sample size 100 customer will take by using
following formula of proportional

To determine
n=N/1+N(e)^2 (source from business statistics 2nd edition)
n=where n-sample

N=Total population

e= Error

N=N1+N2+N3+N4+N5

N1-Awash=11500 n= = 75400/1+75400(0.01) =99.87 ≈ 100

N2_oromia international= 18450

N3-C.B.E=24150

N4-Dashen=15400

N5-Brihan bank=5900

3.7. Data processing and Analysis

After all the necessary data will be collected, data processing and data analysis have been
carried out. Data processing to make the raw data suitable for analysis and classification were
made. Finally, the raw data were organized in groups on the basis of common characteristics.
Descriptive analysis method of data is used because the collected data is more of qualitative
type. In order to interpret the data the researcher had use tables, graphs, percentage and
charts.

CHAPTER FOUR: TIME AND BUDGET BREAKDOWN

4.1. TIME SCHEDULE
No Activities D Jan Feb Mar Ap May June July
ec
1 Proposal preparation 

Finalizing and submission 

2 of proposal 

3 Data collection
 

Data organization and

3 submission of first draft 

4 Writing final draft

 
5 Submitting final draft

6 Defense

4.2 Budget Break Down

No Stationeries Unit price Quantity Total price

birr cent Birr Cent
1 Paper - 1pac 1500 -
2 Pen 10 - 1pac 200 -

Other
1 Type write 5 - 35 page 105 -
2 Duplication 2 - 35page 70 -

Total 1,805.00

REFERENCE
Anderson, W.T,.Jr.,Cox,E.P and Fulcher,D. [Link] (2005) selection, decision and
Marketsegmentation,journal of marketing, Edition vol.40

DK.C shekhar and locksbimy ,1998,banking theory and practice, 19th Edition

Frederic [Link], (2002),the economics, money and financial market 5th edition, vol.14

Khazer M, kee F.(2005), how customers prefer banks Indian institute of banking and finance,
principle of banking. 8th vol. 13
Laroche,M.,[Link] and [Link],(2001) service used and factors considered
important in selecting a Bank; international journal of bank market 3thEdition vol.21

[Link], 1997,money, Banking and financial market 12thEdition vol.2

Maiyaki, A.A. (2002) determining banks selection and preference volume 6,2011

M.L JHinpan, money, Banking,(1997) international trade and finance , 7th edition

The oxford Dictionary for the business world, 1993

The world book of encyclopedia,(1998) , volume 2, Edition 11th