Introduction to company
M&M's brand message
We help people feel included by championing fun
as a way to share our true-self and connect with
others.
Background
M&Ms chocolate candies have two possible
origins. Some sources say that M&Ms were
invented in the 1930s, based on a suggestion by
soldiers fighting in the Spanish Civil War. The
soldiers protected chocolate candy from melting in their pockets and packs by covering the
candy with a sugary coating.
The M&M Mars Company adapted this coating to create its most popular product.
M&M Mars, the company that currently manufactures M&Ms, first manufactured the candies
in 1940. Forrest Mars, Sr., who formed M&M Limited in Newark, New Jersey, wanted to sell
chocolates that could be sold year round, especially during the summer months when sales
traditionally decreased. Since air conditioning was not available, retailers did not have the
means to keep chocolate from melting and consumers did not buy it. By putting his chocolate
inside the candy shell, the chocolate did not melt and M&Ms could be sold any time. They
could be eaten neatly in almost any climate. In fact, they were made part of service rations
during World War II.
History
In 1940s Forrest E. Mars returns to the United States and establishes M&M'S Limited in
Newark, New Jersey. M&M'S Plain Chocolate Candies were introduced in 1941.
In 1950s M&M'S had become so popular with an ingenious solution for consumers to
distinguish the real M&M'S from inferior imitators was to stamp each candy with the now
famous "m". The slogan "Look for the m on every piece" was created. M&M'S Peanut
Chocolate Candies were introduced in 1954 and the color used to print the "m" on M&M'S
Plain and Peanut Chocolate Candies was changed from black to white.
M&M'S Fruit Chews were launched in 1960s and later developed into Starburst.
Mars becomes the first introduce candy in space in 1980s when M&M'S Chocolate Candies
are chosen by the first space shuttle astronauts to be included in their food supply. M&M'S
Plain and Peanut Chocolate Candies become the "Official Snack Foods of the Olympic
Games" in 1984. With brand harmonization in the 1980’s, M&M's Candies go global,
expanding into Asia Pacific, Australia, Europe and Russia! M&M'S Peanut Butter Chocolate
Candies were introduced in the U.S. in 1989.
In 1990s M&M'S Colorworks offers consumers a mixture of 21 colored M&M'S Milk
Chocolate Candies through selected specialty candy stores and via the internet at my
M&M'S. Production of M&M'S Mini’s Milk Chocolate Candies begun in 1997. M&M'S
Colorworks Peanut Candies were launched in 1998 at M&M'S world stores.
M&M'S Chocolate Candies became "The Official Candy of the New Millenium" in 2000’s.
MM is the Roman numeral for 2000. In 2002 the first ever global M&M'S Chocolate Candies
Color Vote was held, voters’ choices were purple, aqua or pink; the winner was purple.
Approximately 10 million ballots cast worldwide from every corner of the earth. In 2004
M&M'S Chocolate launches My M&M'S – the new online service allows consumers to
design their own customized message on M&M'S Chocolate Candies. In 2008, the launch of
"Faces" allows customers to upload personal images to their personalized candies.
M&M'S Character Ms. Brown debuts at the Super Bowl in 2012. In 2017 M&M'S Caramel
Candies were launched and M&M'S Candies arrived in India, 75 years after it began selling
in the U.S. M&M'S Flavor Vote winner in 2018 is Crunchy Mint, chosen over Crunchy
Espresso and Crunchy Raspberry.
Vision and mission
We help people feel included by championing fun as a way to share our true-self and connect
with others.
M&M’S is a chocolate brand on a mission. We believe in championing the power of fun to
create a world where everyone feels they belong.
We’ve been a fun brand for a long time, but now it’s time to take that FUN to the next level.
Make it meaningful. Make it powerful. Make it a movement.
A movement that unites the masses by inviting everyone to be part of something bigger than
just fun for fun’s sake. After all, fun is meant to be inclusive, for all.
Better yet, for all Funkind. This is our rallying cry to drive a global movement to remind
people. We all belong to a community of humans that share one simple and powerful thing in
common: fun.
To foster this world of belonging, M&M’S has also launched The M&M’S FUNd which is a
global initiative intended to track the brand’s impact on its mission to increase the sense of
belonging for 10MM by 2025.
The M&M’S FUNd provides resources, mentorship, opportunities and financial support in
the arts and entertainment space to help ensure people have access to experiences where
everyone feels they belong.
Because together, we can make this a reality for all Funkind.
The M&M'S FUNd
Our action to create a world where everyone feels they belong
The M&M'S FUNd offers resources, mentorship, opportunities and financial support in the
arts and entertainment space to connect people and ensure they have access to experiences to
increase a sense of belonging for 10 million people around the world by 2025
Bibliography
https://www.mms.com/en-us/explore
https://www.encyclopedia.com/manufacturing/news-wires-white-papers-and-books/m-mr-
candy
