FYUGP English 2024

Midterm Exam
Programming Assignments
Final Exam

Mapping of COs to Assessment Rubrics :

Internal Assignm Project End Semester

Exam ent Evaluation Examinations

CO
1

CO
2

CO
3

CO
4

CO
5

CO
6

University of Kerala

Discipline ENGLISH
Course Code UK2MDCENG100
Course Title COMICS AND GRAPHIC FICTION
Type of Course MDC
Semester II

University of Kerala 237 /831

 FYUGP English 2024

Academic 100 - 199

Level
Course Details Credit Lecture Tutorial Practical Total
per week per week per week Hours/Week
3 3 hours - 3
Pre-requisites 1.
2.
Course The course intends to introduce the genres of comics and graphic fiction.
Summary The course will provide a historical perspective of these genres and
explore how they have become powerful tools of expression. it will
analyze different types of comics and graphic fiction and will help
students in understanding how stories are told through words and
images.
Detailed Syllabus:
Modul Uni Content Hrs
e t
I How to Read Comics 9
Evolution of comics - Cartoons - Comic strips - Comic books
Sub genres - War comics - Horror comics- Humor comics - Superhero comics -
Autobiographical comics
1
York: Harper, 1994.

https://owenroberts.github.io/commlab/readings/understanding-comics-
excerpt.pdf

https://owenroberts.github.io/commlab/readings/understanding-comics-
excerpt.pdf

3
York: Harper, 2006
https://www.yorku.ca/yamlau/readings/Making_Comics.pdf

II Comics
4
Chitra Katha

5 Wilson, G Willow. Ms Marvel: No Normal. New York: Marvel

Worldwide. 2014.

University of Kerala 238 /831

 FYUGP English 2024

6 Asterix, the Gaul by René Goscinny

https://pubhtml5.com/krqt/wcml/01-_Asterix_the_Gaul/

III Graphic Fiction 9

7
Dhriatbrata Bhattacharjya Tato

https://www.sahapedia.org/brief-account-of-graphic-narratives-india

8 Taneja, Rachita. Selections from Sanitary Panels.

https://idronline.org/webcomic-some-of-our-favourite-sanitary-panels/
9 -
Ramji Ambedkar
Srividya Natarajan, Durgabai Vyam, Subhash Vyam. Bhimayana:
Incidents in the Life of Bhimrao Ramji Ambedkar. Navayana 2011.

IV Webtoons/Manga 9
10
The Comics Journal; http://www.tcj.com/the-webtoon-a-new-form-for-
graphic-narrative/.

11 QTT - Ghost Teller The Story of the Woman

https://www.webtoons.com/en/horror/ghost-teller/list?title_no=1307
12 Supul Amarakoon (Papadamn). This Fluffy Love. (Chapter 1 - 4)
Webtoons. https://tapas.io/series/This-Fluffy-Love/info

V Manga 9
13

https://www.theguardian.com/books/2022/nov/01/ghouls-demon-slayers-
and-socially-anxious-students-how-manga-conquered-the-world

14 Hiromu Arakawa. Fullmetal Alchemist Vol 1

Course Outcomes

University of Kerala 239 /831

 FYUGP English 2024

No. Upon completion of the course the graduate will be Cognitive PSO
able to Level addressed

CO-1 Develop the ability to critically analyse and interpret R, U

visual storytelling techniques used in graphic fiction

CO-2 Gain an understanding of the historical development, R, U

cultural significance, and global impact of various
kinds of graphic fiction

CO-3 Explore a variety of genres, styles, and formats within R, U

the medium

CO-4 Examine the impact of digital technologies and online U

platforms on the creation, distribution, and
consumption of comics, webtoons, manga, and
graphic novels

CO-5 Find interdisciplinary connections between various U

kinds of graphic fiction and other fields of study
R-Remember, U-Understand, Ap-Apply, An-Analyse, E-Evaluate, C-Create
Note: 1 or 2 COs/module
Name of the Course: Credits: 4:0:0 (Lecture:Tutorial:Practical)

CO CO PO/PSO Cognitive Knowledge Lecture Practical

No. Level Category (L)/Tutorial (P)
(T)

F, C

F-Factual, C- Conceptual, P-Procedural, M-Metacognitive

Mapping of COs with PSOs and POs :

PSO PSO PSO PSO4 PS PSO PO1 PO2 PO3 PO4 PO5 PO6
1 2 3 O5 6
CO 1 - - - - -
1

University of Kerala 240 /831

 FYUGP English 2024

CO 2 3 - - - -
2
CO - - 1 - - -
3
CO - - 2 3 - -
4
CO - 1 - - - -
5
CO - - - 3 - -
6
Correlation Levels:
Level Correlation
- Nil
1 Slightly / Low
2 Moderate /
Medium
3 Substantial / High

Assessment Rubrics:

Quiz / Assignment/ Quiz/ Discussion / Seminar

Midterm Exam

Programming Assignments

Final Exam
Mapping of COs to Assessment Rubrics :
Internal Assignm Project End Semester
Exam ent Evaluation Examinations
CO
1
CO
2
CO
3
CO
4

University of Kerala 241 /831

 FYUGP English 2024

CO
5
CO
6

References:

Abbott, H. Porter. The Cambridge Introduction to Narrative. 2nd edition only. Cambridge:

vol. 123, no. 2,

2008, pp. 452 65. JSTOR, http://www.jstor.org/stable/25501865. Accessed 23 Apr. 2024.

Duncan, Randy and Matthew J. Smith, eds. The Power of Comics: History, Form, & Culture.
London: Bloomsbury, 2009.

History of Indian Comics. https://blog.artlounge.in/blog/2022/10/14/history-of-indian-comics

2007, pp. 369 79. JSTOR, http://www.jstor.org/stable/4622260. Accessed 23 Apr. 2024.

Prince, Gerald. A Dictionary of Narratology. 2nd edition only. Lincoln: U of Nebraska P, 2003.

University of Kerala

Discipline ENGLISH
Course Code UK2MDCENG101
Course Title Travel Writing
Type of Course MDC
Semester II
Academic 100 -199
Level
Course Details Credit Lecture Tutorial Practical Total
per week per week per week Hours/Week
3 3 hours - 3

University of Kerala 242 /831

 University of Kerala
Discipline BUSINESS MANAGEMENT
Course Code UK2MDCMGT102
Course Title SERVICE MARKETING
Type of Course MDC
Semester II
Academic 100-199
Level
Course Details Credit Lecture Tutorial Practical Total
per week per week per week Hours/Week
3 2 hours - 2 hours 4
Pre-requisites 1.
Course Help to customer behaviour, developing service strategies, managing
Summary service delivery, measuring and improving service quality, and promoting
services through various channels.

Detailed Syllabus:
Module Unit Content Hrs
I Introduction to Services 12
1 Introduction, Growth of Service Sector-Classification of Services
2 Services Marketing-Strategic aspects of Services Marketing
3 Services Marketing Mix-Goods versus Services Marketing
4 Services marketing mix.
II The seven P’s of Services Marketing 12
5 Product- Place – Promotion
6 Price – People
7 Physical evidence
8 Process
III Consumer Behaviour in Services 12
9 Customer Satisfaction - Customer Satisfaction Survey
10 The Customer expectations versus perceived - Services Gap -
11 Techniques to resolve the Gap - Quality perceptions in Services
12 SERVQUAL.
IV Market Segmentation 12
13 Segmentation Targeting and Positioning applicable to Service
Marketing -
14 Demand and Supply Management of Services
15 Advertising and Branding of Services
16 Employees Role in Services Delivery.
V Marketing of various Services 12

1
 17 Educational Institutions - Banking Services
18 Tourism –Finance - Hospital Care, Transport Services
19 Marketing E-Services.

References
1. Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services Marketing: Integrating
Customer Focus Across the Firm (7th ed.). New York, NY: McGraw-Hill Education.

2. Lovelock, C., Wirtz, J., & Chatterjee, J. (2018). Services Marketing: People, Technology,
Strategy (8th ed.). Boston, MA: Pearson.

3. Hoffman, K. D., & Bateson, J. E. G. (2016). Services Marketing: Concepts, Strategies, and
Cases (5th ed.). Boston, MA: Cengage Learning.

4. Berry, L. L., Parasuraman, A., & Zeithaml, V. A. (2019). Delivering Quality Service:
Balancing Customer Perceptions and Expectations (4th ed.). New York, NY: Simon &
Schuster.

5. Gupta, S. (2019). Services Marketing: Concepts, Applications, and Cases (4th ed.). New
Delhi, India: Tata McGraw-Hill Education.

6. Palmer, A. (2017). Principles of Services Marketing (7th ed.). Maidenhead, UK: McGraw-
Hill Education.

7. Hoffman, K. D., Bateson, J. E. G., Elliott, G. R., & Smith, T. (2016). Services Marketing:
Concepts, Strategies, & Cases (5th ed.). Stamford, CT: Cengage Learning.

8. Raj, S. P., & Srivastava, R. K. (2017). Services Marketing: Text and Cases (4th ed.). New
Delhi, India: Pearson.

9. Fisk, R. P., Grove, S. J., & John, J. (2019). Interactive Services Marketing (4th ed.). Boston,
MA: Routledge.

10. Hoffman, K. D., & Ingram, T. N. (2017). Services Marketing: Concepts, Strategies, &
Cases (5th ed.). Stamford, CT: Cengage Learning.

Course Outcomes

No. Upon completion of the course the graduate will be able Cognitive PSO
to Level addressed

CO-1 Understand the challenges faced by Service Marketing in U 1

comparison with traditional marketing

CO-2 Understand the Service Marketing Mix and its components U 1

CO-3 Recognize the challenges faced by various service R 1,4

industries

CO-4 Analyse various service marketing techniques in different An 5,6

field

2
 CO-5 Critically evaluate case studies in a services E, An 2, 4, 5
marketing context
R-Remember, U-Understand, Ap-Apply, An-Analyse, E-Evaluate, C-Create

Name of the Course: Service Marketing

Credits: 4:0:0 (Lecture: Tutorial: Practical)

CO CO PSO Cognitive Knowledge Lecture Practical

No. Level Category (L)/Tutorial (P)
(T)

CO-1 Understand the 1 U F, C L

challenges faced
by Service
Marketing in
comparison with
traditional
marketing

CO-2 Understand the 1 U F,C L

Service Marketing
Mix and its
components

CO-3 Recognize the 1,4 R P L

challenges faced
by various service
industries

CO-4 Analyse various 5,6 An M L

service marketing
techniques in
different field

CO-5 Critically evaluate 2, 4, 5 E, An P, M L P

case studies in a
services marketing
context
F-Factual, C- Conceptual, P-Procedural, M-Metacognitive

Mapping of COs with PSOs and POs :

3
 PSO PSO PSO PSO4 PS PSO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
1 2 3 O5 6

CO 1 3 - - - - - 3 1 - - - - - -

CO 2 3 - - - - - 3 1 - - - - - -

CO 3 3 - - 2 - - 1 3 - - 2 - - -

CO 4 - - - - 3 2 - - - 2 3 - 2 -

CO 5 - 3 - 2 2 - 1 3 - - 2 1 - -

Correlation Levels:

Level Correlation
- Nil
1 Slightly / Low
2 Moderate / Medium
3 Substantial / High

Assessment Rubrics:

▪ Quiz / Assignment/ Quiz/ Discussion / Seminar

▪ Midterm Exam
▪ Programming Assignments
▪ Final Exam

Mapping of COs to Assessment Rubrics :

Internal Exam Assignment End Semester Examinations

CO 1 ✓ ✓ ✓
CO 2 ✓ ✓ ✓
CO 3 ✓ ✓ ✓
CO 4 ✓ ✓ ✓
CO 5 ✓ ✓ ✓

4
Correlation Levels:

Level Correlation
- Nil
1 Slightly / Low
2 Moderate /
3 Substantial /

Assessment Rubrics:

▪ Quiz / Assignment/ Quiz/ Discussion / Seminar

▪ Midterm Exam
▪ Programming Assignments
▪ Final Exam

Mapping of COs to Assessment Rubrics :

Internal Assignment Project End Semester Examinations

CO 1 ✓ ✓ ✓

CO 2 ✓ ✓ ✓

CO 3 ✓ ✓ ✓ ✓

CO 4 ✓ ✓ ✓ ✓

Multi-Disciplinary Courses

UK2MDCCAP100- OFFICE AUTOMATION

Discipline COMPUTER APPLICATION

Course Code UK2MDCCAP100

Course Title OFFICE AUTOMATION

Type of Course MDC

Semester II

Academic 1
Level

88
 Course Details Credit Lecture Tutorial Practical Total
per week Hours/Week
per week per week

3 2 hours - 2 hours 4 hours

Pre-requisites Basic Knowledge in operating Computers

Course The course covers both theoretical aspects and practical skills in office
Summary automation tools for day to day life.

Detailed Syllabus:

Module Unit Content Hrs

(L+P)

Open Office Writer for Document Preparation 12hrs

1 Introduction to Office automation- Advantages of office automation,

Software classification, Proprietary software, free software , Open
access software, Office automation packages

2 Documentation using Open Office writer:- features of the software,

I
creating and editing document, Auto-text, Autocorrect

3 Spelling and Grammar Tool, Document Dictionary ,Find and Replace

4 Formatting the document- character formatting, paragraph formatting,

page formatting, bulleted and numbered list, inserting images, header &
footer, page number.

Advanced features of Open Office Writer 12hrs

5 Creating tables
II
6 Using Mail merge

7 Creating document from templates, pre viewing and printing documents

Open Office Calc for Data Manipulation 12hrs

8 Electronic Spread Sheet - Introduction to Spread Sheet, adding and

removing worksheet, inserting, deleting ,copying , moving and
III formatting cells.

9 Working with Formula , cell reference –Absolute, relative and mixed

10 Functions – Mathematical, statistical, logical functions

89
 11 Charts- types of charts, Components of charts, Creating and formatting
charts

12 Advanced features – Pivot table & Pivot Chart, Linking and

Consolidation.

Open Office Impress for Presentation 12hrs

13 Presentation using Open Office Impress- , Creating presentation,

Adding , removing , moving ,rearranging and enhancing Slides

14 Inserting picture, Word Art, formatting background, adding sounds

IV and video clips

15 Inserting Charts & Organizational Charts

16 Setting animation and transitions

17 creating hyperlinks in presentations, rehearsing and setting up slide

show

V Flexi Module: Not included for End Semester Exams

18 Familiarization of other automation packages for word processing, data 12hrs

manipulation and presentation

Lab Exercises:

● Open Office Writer

1. Creating Resumes/CVs: Design and format professional resumes or
curriculum vitae (CV) using Writer's formatting tools
2. Create brochure for organizations, clubs, or businesses using text formatting,
and graphics insertion
3. Design and create business letters and proposals using formatting features.
4. Create Product Catalogues/Inventory lists using table and images
5. Create tables to summarize sales data, including revenue, units sold, product
categories
6. Create personalized form letters by merging recipient-specific information
such as names, addresses, and salutations into a standard letter
● Open Office Calc
1. Create an Spreadsheet for preparation of Marklist
2. Create an Spreadsheet for preparation of Rank list of students
3. Create an Spreadsheet for preparation of Payroll Processing
4. Create an Spreadsheet for sales analysis of salesmen using suitable chart

90
 5. Using suitable charts compare performance metrics such as sales figures over
time periods.
● Open Office Impress
1. Create orientation presentations for new students
2. Create visually appealing presentations for presenting a topic in the class
3. Design dynamic presentations for a product launch to highlight the features
4. Design presentations for an awareness program
5. Compile activity reports summarizing the activities of student clubs,
organizations, or academic departments.

Text Books
1. Office Automation: A User-Driven Method, Don Tapscott ,Springer-Verlag New
York Inc
2. OpenOffice.org For Dummies, Gurdy Leete, Ellen Finkelstein, Mary Leete
3. OpenOffice 3.4 Volume I: Write,:Christopher N. Cain and Riley W. Walker,
Quantum Scientific Publishing,
4. OpenOffice 3.4 Volume II: Calc,Christopher N. Cain and Riley W. Walker, Quantum
Scientific Publishing,
5. OpenOffice 3.4 Volume III: Base, Christopher N. Cain and Riley W. Walker,
Quantum Scientific Publishing

Web Resources:
1. OpenOffice.org 3.3 Writer Guide by OOoAuthors Team:
https://www.openoffice.org/documentation/manuals/userguide3/0200WG3-
WriterGuide.pdf
Course Outcomes

No. Upon completion of the course the graduate will be Cognitive PSO
CO-1 Use different types of software create, edit, format, Ap PSO-1, 3
CO-2 Learn advanced features of word processor Ap PSO-1,3
CO-3 Manipulate data using spread sheet software. Ap PSO-1,2,3
CO-4 Develop professional presentation using Presentation Ap PSO-1,2,3
R-Remember, U-Understand, Ap-Apply, An-Analyse, E-Evaluate, C-Create

91
 Name of the Course: Credits: 2:0:1 (Lecture:Tutorial:Practical)

CO CO PO/PSO Cognitive Knowledge Lecture Practical

No. Level Category (L)/Tuto (P)
rial (T
Use different types of
software create, edit, PO-6,7
1 format, save and print U F, C L P
PSO-1
office documents.

2 Learn advanced features Ap F,C,P L P

of word processor
PO-4,6,7

3 Manipulate data using Ap F,C,P L P

spread sheet software.
PO-6,7
Develop professional PO-4,6,7
4 presentation using Ap F,C,P L P
Presentation software. PSO-1,2,3

F-Factual, C- Conceptual, P-Procedural, M-Metacognitive

Mapping of COs with PSOs and POs :

PO1 PO PO PO4 PO5 PO6 PO7 PO8 PSO PSO2 PSO PSO
2 3 1 3 4

CO 1 - - - - - 1 1 - 1 - - -

CO 2 - - - 2 - 1 2 - 1 1 1 -

CO 3 - - - - - 1 2 - 1 1 2 -

CO 4 - - - 2 - 1 2 - 1 1 2 -

92
Correlation Levels:

Level Correlation
- Nil
Slightly / Low
2 Moderate /
3 Substantial /

Assessment Rubrics:

▪ Quiz / Assignment/ Quiz/ Discussion / Seminar

▪ Midterm Exam
▪ Programming Assignments
▪ Final Exam

Mapping of COs to Assessment Rubrics :

Internal Exam Assignment Lab End Semester Examinations

CO 1 ✓ ✓ ✓ ✓

CO 2 ✓ ✓ ✓

CO 3 ✓ ✓ ✓ ✓

CO 4 ✓ ✓ ✓

UK2MDCCAP101- SOCIAL MEDIA MANAGEMENT

Discipline COMPUTER APPLICATION

Course Code UK2MDCCAP101

Course Title SOCIAL MEDIA MANAGEMENT

Type of Course MDC

Semester II

Academic 1
Level

Course Details Credit Lecture Tutorial Practical Total

per week Hours/Week
per week per week

3 2 hours - 2 hours 4 hours

93
Discipline COMMERCE
Course Code UK2MDCCOM101
Course Title Investing in Stock Market
Type of Course MDC
Semester II
Academic Level 100-199

Course Details Credit Lecture Tutorial Practical Total

per week per week per week Hours/Week
3 3 hours - 3
Pre-requisites 1. Basic knowledge of mathematics and statistics
2. Understanding of financial terms (e.g., profit, loss, interest)
3. Familiarity with using computers and the internet
Course This course provides an introductory understanding of investment principles
Summary and the functioning of the stock market for non-commerce students. It covers
fundamental concepts of investment avenues, risk-return relationships, stock
market analysis, and practical insights into trading securities.

Detailed Syllabus:
Module Unit Content Hrs
I Basics of Investment 8
1. Understanding Investment- Investment Avenues: Equity Shares,
Preference Shares, Bonds, Debentures, Mutual Funds, Index Funds
2. Risk and Return Relationship
3. Introduction to Indian Security Markets: Primary and Secondary
4. Responsible Investment Practices
II Fundamentals Analysis 9
5. Top-Down and Bottom-Up Approaches to Investment
6. Economic Scenario Analysis: International and Domestic
Industry Analysis
7. Company Analysis: Management Quality, Financial Statements (Annual
& Quarterly), Key Financial Ratios, Cash Flow Analysis (Basic concepts
only)
8. Shareholding Pattern Analysis
III Technical Analysis & Trading Rules 9
9. Introduction to Technical Analysis
10. Credit Balance Theory
11. Market Breadth: Advances vs. Declines
12. Basics of Charting: Historic Prices, Moving Averages (Simple &
Exponential), MACD
13. Dos & Don'ts of Investing in Markets
IV Indian Stock Markets 10
14. Market Participants: Stock Broker, Investor, Depositories, DP, Clearing
House – SEBI
15. Role of Stock Exchanges: BSE, NSE, MCX
16. Security Market Indices: Nifty, Sensex, Sectoral Indices
17. Sources of Financial Information

58
 18. Trading in Securities: Demat Trading, Types of Orders, Brokerage and
Analyst Recommendations
V Online Trading Practices and Applications 9
19. Understanding Online Trading Platforms
20. Practical Aspects of Trading: Placing Orders, Market Research
21. Prerequisites for Online Trading
22. Risks and Considerations in Online Trading
23. Simulated Trading Exercises

Recommended Books:
Chandra, P. Investments: Analysis and Management. McGraw Hill Education.
Pandian, P. Security Analysis and Portfolio Management. Vikas Publishing House.Bodie, Z.,
Kane, A., & Marcus, A. J. Investments. Tata McGraw-Hill Education.
Fischer, D. E., & Jordan, R. J. Security Analysis and Portfolio Management. Prentice Hall
India.
Siegel, J. J. Stocks for the Long Run: The Definitive Guide to Financial Market Returns &
Long-Term Investment Strategies. Tata McGraw-Hill Education.
Murphy, J. J. Technical Analysis of the Financial Markets: A Comprehensive Guide to Trading
Methods and Applications. Vision Books.
Malkiel, B. G. A Random Walk Down Wall Street: The Time-Tested Strategy for Successful
Investing. W. W. Norton & Company.
O'Neil, W. J. How to Make Money in Stocks: A Winning System in Good Times and Bad.
McGraw-Hill Education.
Course Outcomes

No. Upon completion of the course the graduate will be Cognitive PSO
able to Level addressed

CO-1 Identify the investment avenues in the stock market

Ap PSO 1,3
and their associated risks.

CO-2 Analyze economic and industry scenarios to make

An PSO-1,2
informed investment decisions.

CO-3 Evaluate company performance for investment

E, PSO 1,11
purpose

CO-4 Apply technical analysis tools for market trend

Ap PSO 1,7
assessment.

CO-5 Ascertain the trading methods through a demat PSO

Ap
account 1,7,10
R-Remember, U-Understand, Ap-Apply, An-Analyse, E-Evaluate, C-Create

59
 Note: 1 or 2 COs/module
Name of the Course: Credits: 3:0:0 (Lecture: Tutorial: Practical)
CO CO PO/PSO Cognitive Knowledge Lecture Practical
No. Level Category (L)/Tutorial (P)
(T)

CO-1 Identify the

investment
avenues in the
PSO 1,3 Ap C L
stock market
and their
associated risks.

CO-2 Analyze
economic and
industry
scenarios to PSO-1,2 An C L
make informed
investment
decisions.

CO-3 Evaluate
company
PSO
performance for E, C L
1,11
investment
purpose

CO-4 Apply technical

analysis tools
PSO 1,7 Ap P L
for market trend
assessment.

CO-5 Ascertain the

trading methods PSO
Ap P L
through a demat 1,7,10
account

F-Factual, C- Conceptual, P-Procedural, M-Metacognitive

Mapping of COs with PSOs and POs :
PS PSO PSO PSO4 PS PSO PSO PSO PSO PSO PSO PSO PSO PSO
O1 2 3 O5 6 7 8 9 10 11 12 13 14
CO 1 3 3
CO 2 3 3
CO 3 3 3
CO 4 3 2
CO 5 3 2 2

60
 PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO 1 3 2
CO 2 3 3 2
CO 3 3 2 3
CO 4 3 3 2
CO 5 3 3 2

Correlation Levels:
Level Correlation
- Nil
1 Slightly / Low
2 Moderate / Medium
3 Substantial / High
Assessment Rubrics:
▪ Quiz / Assignment/ Quiz/ Discussion / Seminar
▪ Midterm Exam
▪ Programming Assignments
▪ Final Exam
Mapping of COs to Assessment Rubrics:
Internal Exam Assignment Project Evaluation End Semester Examinations

CO 1 ✓ ✓
CO 2 ✓ ✓ ✓
CO 3 ✓ ✓ ✓
CO 4 ✓ ✓ ✓
CO 5 ✓ ✓ ✓

61
 BSW FYUGP 2024

10. MDC2-Option2: Transforming Social Behaviour

Discipline SOCIAL WORK

Course Code UK2MDCSWK103

Course Title Transforming Social Behaviour

Type of Course MDC

Semester II

Academic Level Foundation (100-199)

Course Details Credit Lecture Tutorial Practical Total Hours/

per week per week per week Week

3 2 2 4

Pre-requisites

Course Summary The Foundation Course on Transforming Social Behaviour provides an

introduction to the basic principles and theories that underpin human social
behaviour. The course explores how individuals perceive, influence, and
interact with others in various social contexts. Through a combination of
theoretical concepts, research findings, and real-life examples, students will
gain a deeper understanding of social processes and their impact on
individuals and society.

Detailed Syllabus

Module Unit Content Hrs

I SOCIAL PSYCHOLOGY: INTRODUCTION 06
1 Social Work: Definition, Objectives, Process and Methods
Social Work and Social Transformation. The relation between Social
Work and Social Psychology.
2 Definition of Social Psychology; Focus of social psychology, Land
marks in the history of social psychology, Social Psychology and its
relation to Social Work
II SOCIAL COGNITION 08
3 Mental shortcuts- schema, prototype, heuristics and stereotypes –
sources of errors in social cognition- attribution - theories of
attribution – theory of correspondent inference, Kelley’s theory of
causal attribution.

UNIVERSITY OF KERALA 86
 BSW FYUGP 2024

ABC model of attitude –Nature and functions of attitude –Attitude

formation - Attitude change – impression formation and impression
management
III SOCIAL INFLUENCES AND PROSOCIAL BEHAVIOR 08
4 Nature of conformity, factors influencing the development of
conformity, normative and informational social influences, social
support, gender difference in conformity, nature of conformity.
Compliance – principles of compliance, techniques of compliance.
Obedience
5 Responding to an emergency. Steps. Classic studies and experiments.
The helpers and those who receive help (briefly). Explaining prosocial
behavior: Empathy altruism model, negative state relief model,
empathic joy hypothesis, genetic determinism

IV STEREOTYPING, PREJUDICE AND DISCRIMINATION 08

6 Nature, Prejudice and discrimination. Origins of prejudice. Role of
prejudice in communal issues. (Illustrations and analyses of
Indian/Kerala cases). Discrimination – Explicit and implicit.
Stereotypes. Role of media in maintaining stereotypes and prejudice.
Techniques of countering the effects of prejudice. Prejudice based on
gender: its nature and effects. Hostile and benevolent sexism in Indian
society.
V FIELDWORK 30
7 Design and conduct a basic survey or case study to understand any
three of the concepts above. Associate the study to the implementation
of a welfare programme by government or non-governmental agency.

Course Outcomes

No. Upon completion of the course the graduate will be able to Cognitive PSO
Level addressed

CO-1 Understand the fundamental theories and concepts of social U

psychology.

CO-2 Analyze how individuals perceive and interpret social information. AN

CO3 Identify social influence processes and their effects on attitudes and U
behaviors.

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CO4 Explain the formation and maintenance of stereotypes, prejudice, and An

discrimination.

CO5 Apply social psychological principles to understand and address real- Ap

world social issues.

R-Remember, U-Understand, Ap-Apply, An-Analyse, E-Evaluate, C-Create

Name of the Course: Transforming Social Behaviour

Credits: 1:1:2 (Lecture:Tutorial:Practical)

CO CO PO/PSO Cognitive Knowledge Lecture Practical

No. Level Category (L)/Tutorial (T) (P)

F-Factual, C- Conceptual, P-Procedural, M-Metacognitive

Mapping of COs with PSOs and POs:

PSO1 PSO2 PSO3 PSO4 PSO5 PSO6 PO1 PO2 PO3 PO4 PO5 PO6

CO
1

CO
2

CO
3

CO
4

CO
5

CO
6

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 BSW FYUGP 2024

Correlation Levels:

Level Correlation

- Nil

1 Slightly / Low

2 Moderate / Medium
3 Substantial / High

Assessment Rubrics:

§ Quiz / Assignment/ Quiz/ Discussion / Seminar

§ Midterm Exam

§ Final Exam

Mapping of COs to Assessment Rubrics:

Internal Exam Assignment Project Evaluation End Semester Examinations

CO 1

CO 2

CO 3

CO 4

CO 5

CO 6

REFERENCES

1. Baron, R.A., and Byrne. D (2006). Social Psychology, 10th ed. New Delhi. Pearson
Education.
2. Baron, R.A., and Byrne. D (2002). Social Psychology, 7th ed. New Delhi. Pearson Education.
3. Myers, D.G. (1990). Social Psychology, 3rd ed. New York: McGraw Hill Inc.
4. Kakar. S (1996). The colors of Violence: Cultural Identities, Religion and Conflict. New
Delhi: University of Chicago Press
5. Crisp, R J and Rhiannon N, Turner, Essential Social Psychology, Sage Publications.

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