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Amazon Go Zara Case Studies

The document presents case studies on Amazon Go and Zara, highlighting their innovative business models. Amazon Go utilizes advanced technology for a cashierless shopping experience, resulting in increased basket size and reduced labor costs. Zara's agile operations focus on rapid trend response and vertical integration, achieving high inventory turnover and improved sales performance.

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Rajshekher Singh
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33 views1 page

Amazon Go Zara Case Studies

The document presents case studies on Amazon Go and Zara, highlighting their innovative business models. Amazon Go utilizes advanced technology for a cashierless shopping experience, resulting in increased basket size and reduced labor costs. Zara's agile operations focus on rapid trend response and vertical integration, achieving high inventory turnover and improved sales performance.

Uploaded by

Rajshekher Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Case Studies: Amazon Go & Zara

1. Case Study: Amazon Go


Amazon Go is a cashierless convenience store concept launched by Amazon in January 2018. It
leverages advanced technologies to eliminate checkout lines and enhance customer experience.

- Technology Stack: Overhead cameras, shelf sensors, AI/computer vision, and AWS cloud
backend.
- Operation Flow: Customers scan the Amazon Go app, pick items, and walk out; charges are
processed automatically.
- Scale: Over 25 locations across the US and UK by 2024.
- Business Impact: 20% increase in average basket size, 30% reduction in labor costs, and 15%
uptick in repeat visits.

2. Case Study: Zara's Agile Fast-Fashion Operations


Zara, founded in 1975 in Spain, is the flagship brand of Inditex. Known for rapid trend response,
Zara blends design, production, and retail to maintain a fast-fashion edge.

- Vertical Integration: Owns approximately 60% of its production capacity with in-house design and
cutting.
- Design-to-Shelf Cycle: New styles move from concept to store in under 2 weeks.
- RFID Implementation: 100% RFID tagging enables inventory accuracy above 99%.
- Data Loop: Hourly POS data informs restock decisions and assortment tweaks.
- Results: Inventory turnover of 12 times per year, 30% reduction in markdowns, and a 5% lift in
same-store sales.

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