r).

B
esteB
Sem .A. (VI Semester)
pA. (VI MA SemestNAGEMer End Exam
ENT ST i
U nation, April 2024
(Busines C B B A 601 DIES
s Policy
and Strate
Time All gy)
owe
M a x im u d - Three Hours
m Mark
Minimu s
m Mark - 7 0
s -28
T
eh question paper consists ofhtree sections
.Allsections are compuslory.
OT
N
*I A -Constif0o1obejFcvitaelse ype/tMaqcthuoeistnhtesiteM
answer / True or
(ms)puietlcarryCincehgoi1/mPnlarkiiheaetch.anbAklslequ/neO wd o
r
O
C
¿T
N
I B-Constifo5shotr anw serypte quoeistnsfo4m
are required to attempt (10
x 1 M ar k = 1
st
ions are
ksarecriahcael quhw
al the Squestions (observ 0 Marks)

etsoitnisn
ietrncaarlynigch0oc1ie.mSkusartdenseatch.
150-200 words each. ing the internal choice) ot
AO
CT
N
I C-Consist fo5Esayytpe /appcilaoitn based /num
Students are required to
attempt any 4questions in
(5 x 4 M ar k s

600-700 words each

=20 M
arks)
be answered in

(4 x 10 Marks =40
Marks)
SECTION-A
Atempt the following questions: (10X1=10 marks)
(*) The hierarchy of strategic intent include
Vision, Mission and O s
bjectives
Mission, Objectives and Procedure
Objec tives, Process and Factors
Procedure, Vision and Determinants

(ii) The following is the different level of

strategy except:
(a) Corporate (b) Business
(c) Functional
(d) Middle level

(iii) The force that evaluates the influence of similar products or services that could potentially
repel customers away from existing businesses:
(a) Bargaining power of suppliers
(b) Threat of substitute products or services
(c) Bargaining power of customers
(d) Competitive rivalry
(iv) The following approach is generally used as a reactive measure ni response ot acrisis:
(b) Adhoc approach
(a) Systematic approach Key factor approach
Processed form approach (d)
(c)
or
liquidation of a portion of a business or a maj
(v) Turnaround strategy involves the sale or
False)
division, profit centre or SBU. (True/
sive mo ves i
n com petitive strategies are often associated with: ity
(vi) Offen (b) Stabil
(a) Risk reduction (d) Cost minimization
(c) Growth
 6)
(3x12=3
C
Section

tegic Man agement.

a
xpa
ln
i h
t e Process of Str Value Chain Analysis?
.6 E cept and Po
rter's
con
.1Explain the Grow th Strategies.
e types of Strategies.
is n a m e d as-..
g. Discuss th nd Fun c tional L evel
Ex plain the Business a
9.

m a r k e t is

growth is

: 5.5 = 22)
 ce d in:
th eo ry was in tro du
Porter's value chain
plain
IV.
6. Ex
a. 1980

plain
b. 1985
C. 1990 7. Ex
1995
g. Discus:
d.
pment's si named as..
V. Secondary activity of Porter that deals with pertaining equi i
lo pm en t
9. Expla
a. In fra str uc tur e De ve
ment
b. Lo gis tic s D e v e l o p
Tec hno log ica l D e v e l o p m
ent
c.
Services D e v e l o p m e n t
d.
strategy.
Vi. sta bili ty str ate gy is a
a. Corporate Level
b. Bu sin ess Level
c. Functional Level
d. Strategic Level
new product in new market is
VII. According to Ansoff matrix, strategic direction of
called - -
a. Div ersi fica tion
b. New Products and Services
c. Market Development
d. Market Penetration
t growth is
VIII. According to BCG matrix SBU's with low market share and high marke
called
a. C a s h Cow
b. Question Marks
c. Stars
d. Dogs

Section-B (4 × 5.5 = 22)

2. What do you understand by Business Policy and Strategy?

OR

What are the three types of Corporate Level of Strategies?

3. Describe SWOT Analysis with an appropriate example.
OR
Explain Porter's 5 Forces Model.
4. Define the Defensive Moves of Competitive Strategies.
OR
Describe the concept of Core Competence
5. Define the factors affecting Choice of Strategy.
OR

What do you understand by Strategic Gap Analysis?

 U
T V LAI P
OG M
D D TO EBUN
EEE

. . (Sixth Semester)
BA
B.B.A. (Sixth Semester) Examination, April 2023
CBBA - 601
BUSINESS POLICY AND STRATEGY
M A N A G E M E N T STUDIES
Time allowed: 2.5 Hours
Maximum Marks - 70
Minimum Pass Marks: 28
ote: - The question paper consists of three sections
PEAT
4x5½= 22 ECTION A - Consists of 8 Compulsory Objective type questions (Multiple Choice
juestions/Fill in the blanks/One Word Answer /True or False/Match the following
(ic.) carrying 1.5 marks each. All questions are compulsory. (8 x 1.5 = 12)
¡ECTION B - Consists of 4 Short answers (Word limit 150 ot 200 words), carrying
5 marks each. Students are required to attempt all the 4 questions (i.e. one from each
hit while observing the internal choice) (4 × 5.5 = 22)
SECTION C - Consists of 4 Essay type Questions carrying 12 marks each. Students
ger required ot attempt any 3 questions in 600-700 words. (3x12=36)

Section-A (8 x 1.5 = 12)

Objective Type Ques tions :

1. The word "Strategy" is derived from the Greek word meaning 'Generalship.
a. Strategia
b. Strateges
c. Stratesa
<12= 36 d. Strategios
n is described by its - - -
.Il The fundamental purpose for the existence of any organizatio

a. Business Mission
b. Business Management
c. Business Policy
d. Corporate Strategy
licy & Strategic Management, SWOT stands for --
II. In business Po Technology
a. Strength Weakness Options
pportunity Theory
b. Strategy Weakness O pportunity Target
O
c. Strengths Weaknesses tunities Threats
eaknesses Oppor
d. Strengths W
 (S
(v) are the source of a f i r m ' s which is/are the source of the BBA
firm's
(a) Resources, capabilities, core competencies
(b) Capabilities, resources, core competencies
(c) Capabilities, resources, above average returns
(d) Core Competencies, resources, competitive advantage
(vi) What does 'Dog' symbolize in BCG matrix?
(a) Introduction (b) Growth
(c) Maturity (d) Decline

(vii) strategy involves the sale or liquidation of a portion of a business, or a major

division, profit centre or SBU. NOI
(a) Divestment (b) Stability
(c) Profit Cost advantage ser
(viii) Which one of them is a Business level strategic option-
C o s t str at eg y Marketing strategy
Human Resource Strategy Diversification
S
SECTION-B
(4 x 5½ Marks = 22 Marks)
2. Differentiate between Vision and Mission with example.
OR
Describe the process of strategie management.
3. What do you understand by "Micro Environment".
OR
What is the significance of Porter's 5 forces model?
4. What is the relation between Competitive Advantages and Core Competence?
OR
Write a note on offensive and defensive moves of competitive strategies.
5. What do you understand by Strategic Gap Analysis?
OR
Discuss the Ansoff's Product Market evolution matrix.
SECTIO N-C
(3 × 12 Marks = 36 Marks)
6. What are the major types of objectives that an organization can pursue? What is the process
of setting objectives? (6+6)
Write note on:
a. Value chain Analysis
Macro environment
(6+6)
8. What are the major Corporate level strategies? Explain with examples. (12)
9 . Write a detailed note on BCG matrix. State its limitations also. (8+4)

2 of:
 Semester)
af (Sixth BBA (Sixth Semes ter) Semester End Examination,
601

MANAGE MENT STUDIE

May 2022
S
CBBA 601
(BUSINESS POLICY
AND STRATEGY)
Time Allowed : 2½ Hours
Maximum Marks: 70
Minimum Pass Marks :
28
wie The question paper consists of three sections. Al section are compulsory.
ocin -ACtheons
istsnksof/On
Bla 8coemwor
pulsdoryansw
ober/T
jectivrue
e tyopreFals
quee/M
stions (Multiple Chocie Questions/Fil ni
atch the following ete.) carrying ½
mark each. Attempt all questions. 1
(8 × 1½=12)
aocint B
- Cinter
onsnal
ists cho
of 4ice.short answer type (word limit 150-200 words) questions, each whti
Students are required to attempt all the 4 questions. Each question
carries 5½ marks
(4 × 5½ =22)
tion C- Consists of 4Essay Type Questions carrying 21 marks each. Students are required ot
attempt any 3 questions in 600-700 words each. (3 × 12 = 36)

SECTION- A
(8 × 1½ Marks = 12 Marks)
Attempt all objective type questions:
(i) The impact of strategies on the general direction and basic character of a company
is:
(a) short range (b) m e d i u m range
(c) long range (d) minimal

(ii) The fundamental purpose of an organization's mission statement is ot-

(a) create a good human relations climate in the organization
(b) define the organization's purpose ni society
(c) define the operational structure of the organization
(d) none of the above
management that makes it
(iii) Which of the following is not a characteristic of strategic
different from other types of management?
(a) it is interdisciplinary
(b) it has an external focus
(c) it has an internal focus
(d) it concerns the present direction of the organization

(iv) Which one of the following means 'stak eholder".

a business.
(a) a person who is not related withbusiness
a
(b) a person who is related with
business
(c) a person who owns a
e shares of a business
(d) a person who purchases th

1 of 2
 s
Seme
(VI
BRA
esent:
BCG matrix repr owth rate
(vii) Cash Cows in the t share and high market grow th rate
High m arke arke t gr
(a)
h m ar ke t sh ar e and low m ket growth rate
(b) Hig are and low mm ar
Low market sh ket gr ow th rate
(e)
m ar ke t sh ar e and high ar es
t
w
(d) Lo
s to: Qu
s
i a strategic tool used by companie te: A
(viii) Gap analysis
market trends No ction
(a) To identify
Assess competitor strategi es and desired state
s Se
(b)
discrepa ncy between current B
(c) Measure the vey s. tion
Co ndu ct cus tom er sur
lude/s: Sec
ategic implementation inc
(d)
tivation of strategy n
i str
The aspect/s ni Ac
(ix)
Institutionalization of
strategy tion
Forming action plans es Sec
jectiv e into specific objectiv
Translating general ob
(d) All of the above
r abroad range ofgy
si designed ot moneitocour events
si non focused controlthatwhairceh likely ot threaten h
t se f
o h
t e strate .
(x)
inside and outside the organization Feedback control
(i)
(a) Premise control Strategic Surveillance
rol
(c) Special alert cont
SECTION-B (5x4=20 marks)
mple.
mission with the help of an exa
2. Differentiate between vision and OR
ve setting in an organization.
Explain the factors affecting objecti
ing organizational appraisal.
3. Discuss the approaches for perform
lain Por s
ter' value chain analysis with the help of diagrammatic representation.
Exp
es.
4. Discuss the different types of defensive strategi
OR
on strategies.
Describe the major reasons for adopting expansi
Write a short note on the factors affecting choice of strategy.
OR
n matrix.
Discuss Ansoff's product market evolutio

6. Define functional implementation with the help of an example.

OR
Explain different elements of control.
SECTION-C
(4x10=40 marl
nt ni detail.
7. Define strategic management. Explain the process of strategic manageme
8. Describe Porter's 5 Forces model for Industry analysis with an example.
9. Elaborate Michael E. Porter's generic competitive strategies.

10. Define strategic choice and also explain the concept of GE Nine cell planning grid.
11. Explain the different techniques of strategic control ni detail.