WEBVTT

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Copy Accelerator: Hello to everybody who is coming in here.

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Copy Accelerator: We will. I'll give it just a minute. Got more people
coming in.

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Copy Accelerator: as always.

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Copy Accelerator: Sure I'm all set up here on my end.

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Copy Accelerator: everything

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Copy Accelerator: alright cool. So today I'll keep letting people in
but

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Copy Accelerator: we're gonna be continuing on with like kind of the

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Copy Accelerator: that kind of but just the

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Copy Accelerator: breakdown and and trainings around video sales,
letters and text sales letters so that will include

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Copy Accelerator: both like long form like 45 min plus things, and
also more medium form or medium length, like 1617 min, and also short
form. I'll probably do short like 6 to 7 min vs. As a separate
training altogether after we've gone through these initial pieces. But
the goal is to really, you know, get you dialed in, because I do find
that
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Copy Accelerator: when I'm doing reviews and feedback, one of the
biggest opportunities for improvement is on people's video sales,
letters and text sales letters, and that's, you know, definitely
something that I'm

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Copy Accelerator: pretty experienced and proficient at having, you
know, really good track record there. So last week we did a

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Copy Accelerator: overview of

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Copy Accelerator: have a structure of a sales letter or video sales
letter.

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Copy Accelerator: And that's in the members area. If anybody missed
it.

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Copy Accelerator: And this week we're gonna go specifically into

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Copy Accelerator: leads before we do that, though we are, gonna do
what we usually do, which is, give people an opportunity, if they have
any wins, that they want to share. Whether it's in the chat or

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Copy Accelerator: gonna unmute yourself and share something.

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Copy Accelerator: Feel free to do that. I would love to hear it some
weeks we have a bunch of wins, and it's awesome. Some weeks nobody
shares, and that's okay, too. But if you've got a win, I would love to

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Copy Accelerator: here what you got. Oh, we're gonna look at other
people's example. Some people shared leads. And if you have a lead you
want to me to look at and how you have in this training. We'll we'll
do that, too. But anyone have any any wins you want to share before we
get going.

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Jay Topp: Yeah, man, I'm it's a win that I'm here. It's my my 1st
week. I just wanted to say Hi, and

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Copy Accelerator: Hey, Jake.

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Jay Topp: And yeah, excited to be a part of what you're creating. Man,
I just found you through some Youtube stuff and gone down the round
hole. And yeah, in incredible content. And yeah, super excited to to
learn more.

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Copy Accelerator: Awesome. Yeah, thank you for being here really
excited. And

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Copy Accelerator: yeah, I'm gonna do a post introducing you in the
Whatsapp group to the business owner. One I

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Copy Accelerator: I know. I think you did the onboarding form like
last night or early this morning, so you should take information from
that. But I definitely will. But yeah, I'm glad you hopped on, and
good to see you. I like the red background, too. I feel like you know,
it's

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Copy Accelerator: yeah, I don't know. It's it's very formal. But but
yeah, you got the tats and like the tank top, you got the nice, like
the chandelier in the background. It's a nice contrast, but definitely
glad to have you here, man. Thank you.

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Copy Accelerator: Anybody else have a 1 you wanna share while we're
before we get going.
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Reagan Segarra: Sure.

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Copy Accelerator: Okay, nice. There you go. Alright.

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Reagan Segarra: Well, we recently

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Reagan Segarra: set up what was it? It's called a browse abandonment
email sequence, where it's like people visit a book, a call page.

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Reagan Segarra: and then they don't book you retarget them just with
like 8 emails. Or you don't really need that much. But

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Reagan Segarra: but into the month of June. We've already made 5 k.
Just from that sequence alone in 2 deals. So.

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Copy Accelerator: Nice.

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Reagan Segarra: I just think email marketing is pretty sick, cause you
know, you can set it up once.

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Reagan Segarra: I mean, with continuous optimization, of course. But
you pretty much set it up like the bulk of it once, and it can
continuously make money. So I'm curious to see how much we do with
that on the 1st month. So.

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Copy Accelerator: Yeah, super exciting. That is a great one. And I and
I agree, it's

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Copy Accelerator: yeah, for my Peptide company. It's a pain point
actually posted again today, because I'm looking for like a

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Copy Accelerator: a list manager. And I had some different applicants.
I had one guy I liked, and he ended up. Not

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Copy Accelerator: not working out, but

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Copy Accelerator: I'm like, Oh, my God! We're leaving so much money on
the table and so many businesses, I think. Do wait too long, or they
are. They're that dialed in, and they sort of take their.

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Copy Accelerator: You know the the list for granted, and I'm not just
about buyers. I mean particularly to your point, right? It's not just
about like buyers are super valuable, but like abandons and winbacks
and ring. There's just so many sequences and touch points. And it's

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Copy Accelerator: the aggregate of that can really transform

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Copy Accelerator: the economics of your whole business and your
ability to scale more and all those things. So that's a great one.

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Reagan Segarra: Cause it doesn't, you know. I mean, you're not really
paying any extra money to get those back end sales number one and
number 2. You don't even have to be, you know, great at copy. You can
just. It's kinda like the easiest money on on the planet just setting
up email sequences.

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Copy Accelerator: Totally. Yeah, I completely agree. And it's crazy
how much it works. Right? I mean, people.

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Reagan Segarra: Yeah.
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Copy Accelerator: Yeah, it's it's proven. It's all it really like. So
much of everything is like a numbers game. You know what I mean. Like,
you hear that with like

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Copy Accelerator: traditional sales, like, if everyone's ever done
door to door like phone sales and people go. Oh, it's a numbers game.

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Copy Accelerator: But it actually really is. You know what I mean?
It's like, it's true. If you call 100 people that are kind of
qualified, a couple of them are gonna end up buying usually right and
same thing with like emails. Just like you, just email 100 people.
Couple of people are gonna buy or 1,000 people, whatever it is. And
it's just having those touch points and showing up. But yeah, it's
kinda like free money, and it so 100.

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Copy Accelerator: That's cool. Thanks for sharing anyone, Scott, when
you want to share before we get going.

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Armin Farah: Yeah, got a couple things.

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Copy Accelerator: Nice!

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Armin Farah: The girl that we have is the model for the Vsl. Is such a
natural and just crushed it. I was kind of nervous about how our
performance would be. But

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Armin Farah: I like, listen to her, and I'm like, shit. I wanna buy
that. I'm not even.

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Armin Farah: And.
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Copy Accelerator: Awesome.

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Armin Farah: Fun. And then yesterday we launched

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Armin Farah: we launched a sale, and we did

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Armin Farah: pretty well like 6 k, just on email, for in one day. So
that's pretty good.

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Copy Accelerator: Nice man that's good, that's awesome. Those are both
good. Having the having. A natural spokesperson is extremely
important, like I can't tell you. Times I've seen

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Copy Accelerator: great copy with a really bad spokesperson, and it
all just kind of goes to shit. And then,

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Copy Accelerator: you know, like again, a good spokesperson can do.
Wonder. So that yeah, that that's awesome. I saw pictures of her
because she was commenting, this is for the skin care thing right? And
so she seemed like a pretty like, you know, she seemed. I'm like.

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Copy Accelerator: yeah. She seemed attractive and nice to me that, and
like a as a face for the brand type of way. Not like a, you know, not
a creepy way. But I'm like, I'm like, Oh, yeah, she looks like a good
like face for the brand. So the fact that, you know she's also good on
camera and really natural. It's just that's great.

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Armin Farah: Yeah. Thanks. Seth.

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Copy Accelerator: Yeah, of course, anyone else guy, do you want to
share before we any wins before we jump in?

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Copy Accelerator: I enjoy these so

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Copy Accelerator: and problem.

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Copy Accelerator: I'll say, I guess, for me, for the go back to the
Peptide Company. We put out 5

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Copy Accelerator: different job offers today. So we hired like a

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Copy Accelerator: person who's like can be writing ads and

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Copy Accelerator: managing like the production of the ads, basically
producing the ads and writing them. We're gonna do 2 different
positions there. But one guy really wanted to do both, and he was
super solid and dialed in. So we hired

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Copy Accelerator: person for that. A daily email writer going back to
the email marketing stuff.

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Copy Accelerator: We hired a full time Cro team. So it's like, not
just a

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Copy Accelerator: kind of like strategist guy, but also he has a team
of developers and things that's really exciting. They're going to be
doing.

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Copy Accelerator: you know, 4 to 6 split tests per month. That are
kind of big needle moving ones. And
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Copy Accelerator: you will be measuring the results. I'm really
excited for that for my own business cause. You know, we're we're
doing well. We're

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Copy Accelerator: up to about 150 to 200 sales a day. New sales and
the rebuilds are starting to compound. So like we're over, you know,
200 plus orders every day now, and by next month, just on the
compounding will be over 300 350 orders a day. But of course, we also,
wanna you know, scale

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Copy Accelerator: more on the new customer acquisition. But with that
much we, you know, 10 to 15,000 visitors a day to our funnel at least
right now. So we should be able to like, you know, run a good amount
of tests and get really?

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Copy Accelerator: you know, move the needle, and that's all. Gonna
help us a lot. But then, obviously, I'm excited, then be able to share
it and see a pro, because we have all these wins. I'll just have it
nicely formatted

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Copy Accelerator: things that work and didn't work that I can bring
to. You know our members and say, Hey, check this out right, and it'll
be over

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Copy Accelerator: a lot of orders. And you know, a lot of traffic. So
that's really exciting and then

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Copy Accelerator: we hired a director of sort of content marketing so
like sort of for building up the social like, you know, profiles and
other content because we're trying to build in our space. I I don't
wanna. I don't. Wanna side tangent as much. I'll get into leaves. And
a second, I promise, but trying to build that brand equity, too.
Right? Because again, our space is very competitive. And

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Copy Accelerator: I actually like that about our my space doing,
Peptides. It's like I want a space where

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Copy Accelerator: I know sounds weird. But say, I could go launch like
a you know, random kind of offer or funnel, and and I know I could
skeleton figures, and that's cool. But I've actually done that a lot
of times. And so, in order for me to be excited. I'm kind of like
excited to be in the space where there's more competitors. And there's
pricing pressure. And there's like.

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Copy Accelerator: you know, hipaa compli. All this all that weird
stuff. It sounds weird. But I'm like, man. This is cool, like, you
know what I mean. Like, I like, I'm like this is, I'm actually excited
about this. So

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Copy Accelerator: anyway, we're hiring much people. I'm really excited
for that, and to be able to share things with our community as we
continue to scale and grow from.

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Copy Accelerator: we'll do between 1.6 and 2 million this month for
the Peptide Company.

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Copy Accelerator: but I think next month.

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Copy Accelerator: Yeah, no, I do 3 to 4. I mean, it basically should
be almost like at least doubling in revenue every month for the time
being. So I really think we're gonna get to like a 10 figure business.
And it was crazy. We did $16,000 in sales in December. And now we're
doing, you know, 5 close to 2 million for you know, June. So it's
pretty fast, and that's what I love about

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Copy Accelerator: the road of a you know, kind of D to C especially if
the right

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Copy Accelerator: offer and product and marketing and all that kind of
stuff. So

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Copy Accelerator: anyway.

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Copy Accelerator: let's go back to the magical world of video sales,
letters and text sales letters. And, as mentioned, we're gonna be
talking a lot about leads today. We talked a lot about the structure
last week, so

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Copy Accelerator: share my screen.

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Copy Accelerator: So as we went over last week as a quick review here.

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Copy Accelerator: well, start off as a review, and then we'll dovetail
into

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Copy Accelerator: and not review.

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Copy Accelerator: We kind of looked at the really basic outline for
sales letters from a structural component last week, right? There's
like a a hook or like a kind of micro lead.

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Copy Accelerator: the actual lead. We're gonna look at these 2 things
today.

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Copy Accelerator: Background story, a discovery story, the unique
mechanism of the proctant solution.

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Copy Accelerator: Product, build up and reveal

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Copy Accelerator: close and an FAQ. Again, this is in circle for those
who missed it. You can go to the weekly trainings and see last week's

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Copy Accelerator: training.

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Copy Accelerator: We looked at some different formats and things of
that nature. And then we're gonna be going through these different
sections in depth over the next. You know, several calls.

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Copy Accelerator: So today, I'm gonna actually get right to our

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Copy Accelerator: sales that are outlined. And we'll look at the kind
of pre-lead micro lead and also

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Copy Accelerator: the lead itself. And then we're gonna look at as
mentioned, a bunch of examples.

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Copy Accelerator: So when we talk like a pre lead or microlead.
Really, what we're talking about is a lot of

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Copy Accelerator: things are just sort of like there's a a strong hook
or an attention grabbing opening line

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Copy Accelerator: quickly relates to the pain point that the prospect
is facing, and then quickly relates to promising a solution. That's
generally it so. The reason that I have it as a pre lead slash, micro
lead is, it could just be a sensor to you in your lead, or it could be
what we talked about last week. But I'll kind of share it again, and
actually let my headphones, and I'll play the audio through.
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Copy Accelerator: My computer, give me a sec to do that

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Copy Accelerator: to share computer sound

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Copy Accelerator: right? Like somebody, I think, was

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Copy Accelerator: Damon mentioned. This brand ancient remedies revive,
for example, but what you know a lot of people are doing what's really
working these days is running Vsl's as like infeed ads, for example,
on Meta.

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Copy Accelerator: and

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Copy Accelerator: having my dogs, they freak out here, so it's perfect
and having a bunch of different little hooks to the first, st like 30
seconds minute long, whatever it is, that are different or unique. And
then after that, like, it goes into like a route, or like the rest of
the video sales letter. So you know, let's see if these people, for
example, target inflammation and joint pain with rosemary, what
happens if you

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Copy Accelerator: dog stop?

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Copy Accelerator: Sorry, guys, one sec.

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Copy Accelerator: Alright. You drop rosemary leaves into your bottle
of olive oil. Rosemary is well known for its memory boosting effects.

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Copy Accelerator: and has even been shown to promote healthy hair
growth. But what most people don't know is that it's also a powerful
anti inflammatory, combined with olive oil, which is packed with
antioxidants, anti inflammatory compounds, and those good fats you
need.

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Copy Accelerator: So what happens when you add rosemary into a bottle
of olive oil? You create a delicious and powerful infusion that can
keep your inflammation under control, giving your body that extra
help. What's really interesting about these guys is that she's talking
about rosemary and olive oil. And this company. Let the fusion sit.

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Copy Accelerator: and she's right, many of my patients. And then it
goes to this actual Bsl. You see the formats different. Right? We'll
obviously go into the scripts themselves.

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Copy Accelerator: But the way they're doing it is these sort of like
openings that are very educational. So what happens if you drop
rosemary leaves into like oil. Right? All oil.

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Copy Accelerator: I think it was. I swiped one of these. Was it this
one here?

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Copy Accelerator: like? Here's another one, right 32 min long, so it's
a whole Vsl cinnamon plus honey to beat inflammation.

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Copy Accelerator: I accidentally dropped some cinnamon sticks into my
jar of

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Copy Accelerator: so their whole thing right is a little hulk like of
curiosity, like, you know, cinnamon plus this to be information cinema
sunny right? And oops like so grabbing your attention right away.

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Copy Accelerator: I drop some cinnamons, my jar of honey. But wait!
This could actually be a lucky mistake for helping to manage
inflammation, so they're pretty interesting. And then if we go, you
know, if I skip to like right back to the Vsl, so we're talking about
these sort of like micro laser hooks.

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Copy Accelerator: and we're gonna get them in more detail shortly.

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Copy Accelerator: We're generally talking about something that goes in
front of the actual video sales letter.

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Copy Accelerator: But I do. Wanna actually look at the structure

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Copy Accelerator: of like the lead? The rest of it, I just realized,
am I sharing the wrong screen? Are you guys seeing, what screen are
you guys seeing? Are you guys seeing what I was just showing? Are you
seeing? My Vsl summary page? Hold a second.

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Copy Accelerator: No, thank you.

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Tasos Ntallas: The right one.

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Copy Accelerator: Okay, just making sure. Alright cool.

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Copy Accelerator: I guess. Have the thing. Open twice. Okay. Cool.

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Copy Accelerator: Okay.

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Copy Accelerator: So like, what are we really doing in the lead. And
and again, we'll kind of come back to micro leads. But like.

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Copy Accelerator: we'll look at examples this pretty much immediately.

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Copy Accelerator: It's really just calling out the problem right? The
prospect faces similarly to like. Sometimes we'll be doing in the
Micro leader. Pre lead. You're promising a solution to that, you know
pain, point, or problem, and often there's a promise to save time or
money. You'll often be teasing an emotional discovery story if there
is one. You're teasing the unique mechanism.

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Copy Accelerator: You're often teasing. The contrarian nature of this
mechanism applies in the face of what we've been told.

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Copy Accelerator: Your, I'm gonna show you again examples in just a
moment, working at fascinations as an incentive for continuing of
copy. I'll answer this riddle for you.

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Copy Accelerator: Briefly, mention credibility builders, qualifiers
who does this work for right speaking to your market, briefly
addressing skepticism and including a few broad testimonials, if
available.

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Copy Accelerator: So really, when you look at it that way, like what
is like the function

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Copy Accelerator: of the lead. Right? It's

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Copy Accelerator: to just grab your prospects

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Copy Accelerator: attention and then

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Copy Accelerator: build rapport like, connect with them, make them
often like, you know, curiosities is often used. But really, it's
like, let's like, whatever you're gonna do to grab their attention and
then also make them feel like you're really speaking to them and so
calling out the problem and promising the solution is like, you know,
because we wanna be like like they wanna we're trying to qualify who
this is for. Right? If you're suffering from this.

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Copy Accelerator: Here's a solution that's gonna solve that problem
right? But you're doing a lot of teasing in the lead. You're not
necessarily

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Copy Accelerator: trying to educate. You're not necessarily trying to
tell them.

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Copy Accelerator: You know how to solve their problem or pain point.

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Copy Accelerator: you're more so telling them that you're going to
show them the way. And it's going to be something very interesting or
fascinating, or what they haven't known. And so really, the way you
look at that is, we talked about emails, you know, a few weeks back I
talked about how the subject line is really an advertisement.

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Copy Accelerator: For you know the email, it's like to get you to open
the email right. And then the 1st line of email is really almost like
an advertisement for the rest of the email is to get you to read the
rest of the email, and then the call to action is to get you to go to
the sales letter

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Copy Accelerator: right? The headline of a Sales letter or the Sales
page, I should say, like the headline, is again an advertisement to
get them to watch the video or to you know, read the sales page. But
with vsl, same thing that the lead is really an advertisement for the
rest of the video sales. Letter and advertisement doesn't mean like in
a hypy like sort of it shouldn't feel like an advertisement. But
really all you're doing in the lead. And I think this is actually
super important, because it's a huge

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Copy Accelerator: issue

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Copy Accelerator: in general.

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Copy Accelerator: All you're doing in the lead is, you're just trying
to sell the prospect on

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Copy Accelerator: the value of of watching the rest of the video sales
letter or reading the rest of the sales letter right? And how do you
do that? You again make sure that, hey? You call it the pain point
that they're focused. They're dealing with you. Promise them a
solution, and you make them really curious

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Copy Accelerator: to where they're like man. I gotta know more.

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Copy Accelerator: So I think, where people mess up on their leads. One
of the places is again that they start going to education or teacher
mode too fast. They try to be like, Hey.

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Copy Accelerator: you know, like

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Copy Accelerator: like and I'll just show you guys examples. But you,
if you start teaching them all about the unique mechanism. Right?
That's the different part

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Copy Accelerator: of our structure as mentioned, it's like

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Copy Accelerator: you really get to keep. You're gonna teach them
here.

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Copy Accelerator: Your job isn't to teach them here, right? And this
is a structure that again. There's always nuance. There's exceptions.
You might be like, well, I saw something where they talk, and they do
teach about like, sure. But let's just kind of get through the the
foundational stuff that mo most of the time works. And we can always
look at sort of exceptions in a future training call.

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Copy Accelerator: So let's just look at some actual examples, and
we'll see how they stack up. And then do note, as we go into that that
these are not. This is not like a must have order. Sometimes you'll
see things like

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Copy Accelerator: out of order, but generally most of these elements
will be hit.

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Copy Accelerator: so I'll show

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Copy Accelerator: for example.

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Copy Accelerator: this is like the Be your control lead we did for
Metaboos connect, which is a spell. It's an info product, that is, for
women over 40 who want to lose weight Mary Costelli and I wrote this.
It beat their control by like 15, and this is an like 9 figure offer.
There was one of their biggest like split test wins ever. And this was
only like, maybe

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Copy Accelerator: I don't know. In the last

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Copy Accelerator: 4 or 5 months that like

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Copy Accelerator: that happened. So let's just look at this lead. And,
by the way, I don't even think this lead is actually that good. But

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Copy Accelerator: it works. So it's interesting. We'll talk. We'll
talk about. Why, what am I? What do I mean by that? And why?

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Copy Accelerator: Okay? So headline, which we're doing a whole other
training headlines. But sub nutritionist.

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Copy Accelerator: These 5 tasty super foods help women over 40 regain
the effortless full speed metabolism they had back in high school.

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Copy Accelerator: Okay? If you're a woman over the age of 40, and
you're struggling to melt those stubborn pounds, then do yourself a
favor, and stop listening to all the so-called fat lost experts
because they have it all wrong.

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Copy Accelerator: Here's why most of them like to tell you things you
have to cut out of your diet. You know the wine, the chocolate, the
carbs, pretty much anything fun. But according to the latest
nutritional research, the real secret that's helping hundreds of
thousands of women in their forties. Fifties and sixties

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Copy Accelerator: burn fat like they're back in high school again, has
very little to do with the foods you cut out of your diet and a lot to
do with the foods you add in, because these women are using 5 simple
tasty super foods to support a supercharged metabolism and start
burning through their stubborn fat faster than they have in years, or
in some cases decades. And that's a much smarter way to uncover the
slim, fit body you want, I mean, think about it. When you were 18 or
under twenties. Do you have to worry about every little size of pizza
you enjoyed gain store to stubborn fat around your belly, hips, size,
or other troubled areas? Of course not.

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Copy Accelerator: because your metabolism was fast enough to burn it
off. Of no problem. But as you get older and your hormones change and
your metabolism slows down. That's when your weight starts creeping on
you, it starts with a few extra pounds here and there, but it adds up
fast before you not know it. You find yourself 30, 40, 50 pounds
overweight, and, worst of all that weight refuses to budge, no matter
how many restrictive diets or hardcore workout programs you try. So
instead of feeling proud, confident, and happy, you start hiding from
photos because you're sharing poly looking them. You start swapping
out those cute little outfits that you used to love to wear for
oversize clothes to cover up your troubled area trouble areas.

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Copy Accelerator: It's a sad, stressful way to live. It doesn't have
to be this way, because by adding these 5 specific super foods into
your daily routine. You can help reignite your sluggish metabolism and
give your body support. It needs to start melting through its
stubborn, fat source quickly and efficiently, without having to swear
off all the foods you love, or torture yourself with some possible to
keep up with workouts, and and as hard as that may sound to believe. I
know it's true

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Copy Accelerator: cause I've seen it happen thousands of times,
including with my own sister Danielle, because as soon as I introduce
her to these 5 tasty super foods, she was able to end that frustrating
cycle of weight, loss, failure, and flush away 8 7 pounds for her body
overnight, and that's a big claim. I'll come back to that in a minute,
too. Even better. Those 8 pounds are just to start because these 5
super foods help turn Danielle's body into a fat, burning machine
again. For the 1st time in almost 30 years.

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Copy Accelerator: In just a few short weeks she was able to melt all
her most stubborn fat from most troubled areas. Allow my sister to
regain her pre baby body, that she thought was gone forever, and the
best part of all is, Danielle is not the only one the secret is worth
for.

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Copy Accelerator: because these same metabolic superfoods have been
have helped over hundreds of thousands of women all around the world,
most of which are in their forties, fifties, sixties, and even
eighties. Burns stubborn, fat, faster and easier than they ever
thought possible. One leg. Gina, who's 53 years old, lost 14 pounds in
her 1st 10 days, or Jill lost 40 pounds and 26 inches of stubborn fat
water, belly, hips, thighs, and ocean areas. Or Paul, who's 56, drop
42 pounds, went from a size 14 to a size 2.

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Copy Accelerator: Now, obviously, those are some amazing hard to
believe. Kind of transformations and individual results are always
going to vary. But if you're anything like these women and nutritional
diets and exercise programs. You've tried health, you frustrate and
disappointed. There's really good chance. These 5 metabolic super
foods are going to be an absolute life changer for you because they
can help you melt fat from all of your body, including most
frustrating trouble areas. And this is a lot. I'm gonna go through the
whole lead, and then I'll go back to the thing

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Copy Accelerator: dial. And even then notorious for Alice that so many
women over 40 struggle with the lower belly, love handles lifted but
and loose arms. Because I know how frustrating you could feel

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Copy Accelerator: to be to feel like you're trapped in a bias work
against you. I wanna help you boost your metabolism so you can feel
slim, sexy and confident again. So you can wear anything you want to
wear, whether it's skinny jeans, that little black dress, or that cute
little king you thought you never wear again, so you can get shower of
compliments everywhere you go from friends, family neighbors who
believe, who can't believe how amazing you look. So you can regulate
the intense kind of prominent romance of that special someone who
can't keep their hands off you.

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Copy Accelerator: If that's the kind of transformation you wanna make,
make sure you pay very close attention to everywhere this special free
video, because I'm going to share all 5 of these powerful metabolic
super foods with you and show you exactly didn't show you the exact
way. Thousands of women in their forties, fifties and sixties are
using these foods. So you can support a maximum speed metabolism, and
most of our fat without ever obsessing over your weight ever again.

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Copy Accelerator: Okay, so if you go back to this lead, by the way,
the the big claim around the 8 pounds, it's like a detoxic flush thing
where that's like what people lose on average. And they have like just
a ton of customers. So

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Copy Accelerator: it's not like a supplement. But it's sort of like a
water like a thing where people lose a ton of weight on it. So
actually have like these results. It's not like.
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Copy Accelerator: just as an Fyi, I guess.

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Copy Accelerator: But okay, we talk about calling out a problem.
Right? Okay? Well.

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Copy Accelerator: if you're a woman over the age of 40, and you're
struggling to mote those stubborn pounds so immediately, like calling
out a problem like a woman who's over 40, who's struggling to mow
those stubborn pounds?

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Copy Accelerator: Do yourself a favor and stop listening to all the
so-called fat expert loss or false experts because they have it all
wrong. So we sort of mentioned that tease contrain nature of the
mechanism right? Teasing. That is contrary. Okay.

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Copy Accelerator: we can't go on with that teasing of the contrarian
aspect of it. Right? Most of them tell you to cut out these things.

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Copy Accelerator: But according to the latest nutritional research,
we're kind of briefly mentioning a credibility builder.

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Copy Accelerator: The real secret right isn't about cutting foods out,
but it's adding foods in. And specifically 5 simple tasty super foods.
So like this, 5 tasty super foods thing was also mentioned in the
headline.

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Copy Accelerator: And that's sort of like the big idea of this lead.
That

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Copy Accelerator: one other, I guess factor that is worth making a
note of is like a repetition of like. There being one thing right in
this case, like, there's a lot of repetition of like these 5 tasty
super foods. We're sort of like our simple, tasty super foods. They're
gonna get repeated a lot of times from here on out right if you go to
promising the solution. Well, it's like adding, these 5 simple, tasty
super foods

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Copy Accelerator: are gonna supercharge metabolism. You help you start
burning fat. And it's a smarter way to go about things right?

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Copy Accelerator: So we've done the problem. We've done the solution.

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Copy Accelerator: We've

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Copy Accelerator: have tease like a bit of the mechanism. But I'll get
that mail. We definitely tease the contrary nature of it.

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Copy Accelerator: We've briefly mentioned credibility builders. We've
definitely qualified this. Right? Here's it for women over 40.

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Copy Accelerator: Okay. And I think if you were paying attention. You
already know that most of these other ones besides, maybe the
fascinations get covered in the sleeve

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Copy Accelerator: right? Because, like, you know, here's here's a
little bit more of the mechanism in t's right. As you get older your
hormones change, your metabolism, slows down way, starts creeping in
and we're kind of going back to like the pain points more here, right?
And we're saying, but doesn't have to be that way back to these 5
super foods with the repetition.

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Copy Accelerator: Right?

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Copy Accelerator: and we're saying it's kind of easy in the words
like, you know, I know it sounds hard to believe right.

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Copy Accelerator: or that may sound hard to believe so again, briefly,
addressing the script skepticism.

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Copy Accelerator: and then started my own sister Danielle, so kind of
teasing that emotional

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Copy Accelerator: story right? Start like it helped her sister
Danielle.

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Copy Accelerator: And then, like, you know, the other. You know, if we
talk about sort of

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Copy Accelerator: few broad testimonials right? Who worked for without
giving away the product.

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Copy Accelerator: Well, here's a bunch of these sort of like
testimonials or case studies of people who are in here.

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Copy Accelerator: And so we're saying, like, Okay, that got hit as
well right?

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Copy Accelerator: And so then we get back to the promise at the end.
Okay, so like, if you look at. The only one I didn't really have is
any fascinations.

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Copy Accelerator: You know, most of you know what fascinations are
sort of like. I'm also gonna be revealing. Why, Harvard says that you
know, the secret to weight loss

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Copy Accelerator: could be hidden inside of your

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Copy Accelerator: you know the top shelf of your refrigerator right
now.

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Copy Accelerator: And you know the 30 second water

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Copy Accelerator: trick that helps you to, you know, flush toxins

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Copy Accelerator: and improve your metabolism fast, or whatever it is
right. So that's where you could have what? That's what fascination is
good.

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Copy Accelerator: But again, basically covers all these things, which
is why we have them in the lead. But what it doesn't do is start going
like specifically, the hormone we're talking about is cortisol. You
see, cortisol does Xyz. And if you're bought like it doesn't start to
go. That's the difference between teasing the mechanism. And like,
actually kind of giving it away. Right? We're teasing it like, yeah,
it does tell the results of her sisters story.

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Copy Accelerator: but it's not like it's still not telling you all the
details. And if you go into like the actual transcript of it, which is
like

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Copy Accelerator: the transcript here.

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Copy Accelerator: She tells the service when Jill and she talks to our
sister Danielle. So she's got a couple of stories in the script. We
didn't write that whole script, but we did do the lead.

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Copy Accelerator: But let's look at like another example. Here

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Copy Accelerator: we go. Look at this Beverly Hills pinch test. We
looked at it last week, too.

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Copy Accelerator: Okay, so.

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Copy Accelerator: Beverly Hills, Md, right? Does your skin pass the
pinch test. Let's try and experiment. If the skin your face looks
loosen, wrinkled, or just seems to hang lower than it's than it used
to. Here's what I want you to do. Use 2 fingers. Pinch the skin right
below your knuckles for about 6 seconds. Okay, now let go. If it stays
puckered

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Copy Accelerator: or doesn't find out right away, and the sagging you
see here is likely caused by an internal issue, and believe it or not,
this is actually good news, because it also means you don't need a
bunch of expensive creams to help tighten its appearance. Really, in
fact, may even be able to get better results about them. I know this
is weird because it's a Youtube transcript. So the flows were here. I
know that sounds counterintuitive. But as a scientist this is one of
the best tips I can give you. So if you want to help your skin look
more lifted and actually see a real difference, let me show you what I
recommend doing at home instead.

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Copy Accelerator: Hi, my name is Dr. John Leakey. In the next few
minutes I'm going to reveal what's really making these so-called super
agers look so young, and the one anti-aging scam you should never
fall. For if you're a woman who's currently between the ages of 35 and
89

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Copy Accelerator: guys. Sorry. Sorry fall, for if you're a woman who's
currently between the ages of 35 and 8 9, I encourage you to pay close
attention, because I'll show you a scientifically proven way to help
transform your own appearance just by doing one very simple thing
every morning, you know, has nothing to do with skin creams or cosmet
procedures. Notice to require any type of fancy gadget. It's saying
you can do right at home in less than a minute.
236
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Copy Accelerator: You see the method I'm going to show you actually
stems from a scientific discovery that was made many years ago.

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Copy Accelerator: But most women still don't know about it, because
well, for one thing, it's not exactly profitable for the commercial
beauty industry, and, second initially, is believed to only work for
men. I'll talk more about that in just a moment. But let's just say
this assumption was definitely false, because I've concrete proof. The
woman who do this daily.

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Copy Accelerator: this daily tend to look years younger, and their
peers who don't, who don't. Literally their skin looks significantly
firmer, tighter, and less trippy. They appear to have far fewer
wrinkles, and their complexion practically goes with youth and
vitality. So I highly recommend that you try it for yourself once this
video ends in case we have met before. Allow me to briefly introduce
myself again.

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Copy Accelerator: So kind of a fast lead here, but if we actually go
back to it again alright! Let's call it so as a hook. Right? The hook
is a pinch test in this case. Super attention, grabbing. Try this
pinch test right? Similar to the education thing that we looked at

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Copy Accelerator: with ancient remedies revived. Right? That's what.
By the way, Golden Hippo and Gundry, which is Gundry, Md. And also
Beverly Hills, Md, right? Same company.

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Copy Accelerator: they do a lot of like, you know.

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Copy Accelerator: Those types of educational things. If you go, we can
look at them in a minute in that as library. But if you look at like
country Md. Pretty much like

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Copy Accelerator: right, so many of their leads are like, which is
better for you carrots, or turn ups right? You know, it's like Dr.
Gundry talking, and they're sort of like, well, carrots are actually
not very good for you, because of one thing. So I recommend this, and
then like it, just transfer goes into the the root of the video sales
letter. Right?

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Copy Accelerator: So they've got this little test right? And I'm
saying, Okay, well, you know, if you had issues like contrarian right?
If if your skin is

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Copy Accelerator: messed up, there's an internal issue. That's
actually good news. So immediately, we're kind of going like,

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Copy Accelerator: you know, kind of like a contrarian component like,
you know, the fact that you might have. Like, you know, structural
issues of your skin is good. That's kind of immediately kind of
contrarian.

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Copy Accelerator: And it's also contrarian that you don't need a bunch
of expensive premiums to help tie its appearance.

248
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Copy Accelerator: You know you get the best thoughts about them right
as a scientist. So there's a little credibility builder right there
that we mentioned.

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Copy Accelerator: kind of promising the solution. If you want your
skin to look more lifted and see a difference.

250
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Copy Accelerator: Yeah, let me show you why I recommend at home and
set.

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Copy Accelerator: I'm gonna reveal if we go to fascinations. The super
interesting thing we talked about last week. I think that's just
because of a different lead they had originally so I don't think
that's necessarily super relevant. But they just didn't edit it out.
And this video. I have a link from last week, too. But it was like,
you have 5 million plus views on Youtube, like, obviously, it's done
decently. Well, I'm gonna reveal what's really making these so called
supervisors look so young and the one anti scam we should never fall
for right? So obviously fascination. There.

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Copy Accelerator: if you're a woman who's currently between the ages
of 35 and 89, pay close attention.

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Copy Accelerator: So okay, like qualifiers. Who is this for right

254
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Copy Accelerator: and then big promise, I'll show you a scientific
proven way to help transform your own appearance just by doing one
very simple thing every morning.

255
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Copy Accelerator: so like there's your your big promise.

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Copy Accelerator: And again, contrary, nothing to do with skin creams
or cause my procedures. No gadget

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Copy Accelerator: and I talked about how to save time or money. So you
can do right at home in less than a minute. So it's like, Okay, you're
gonna save time right there, right. And you're gonna probably save
money. It seems like, because it doesn't have to do with skin creams,
procedures, or fancy gadgets.

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Copy Accelerator: Since from a signatory discovery made many years
ago. Most women don't know about it because it's not profitable. And
they thought, only works for men. So okay, what are we doing? We're
teasing you. Mechanism

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Copy Accelerator: right there, right? When we were saying like, this
is something that

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Copy Accelerator: there's a little known discovery, and there's also
credibility tied in there as well. Right

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Copy Accelerator: again. Women who do this tend to look years younger
than their peers, so more promises.

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Copy Accelerator: Try it for yourself. Let me go into here. So what
did it not have?

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Copy Accelerator: I guess it didn't really address skepticism.

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Copy Accelerator: They don't have testimonials in theirs, which is
actually kind of interesting.

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Copy Accelerator: They do have the pinch tests, but they don't. They
don't have. And that's actually Gundre often doesn't do testimonials,
so I think they're better. They probably don't do it for compliance to
be honest with you if they're just worried about.

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Copy Accelerator: you know.

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Copy Accelerator: having too many those testimonials.

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Copy Accelerator: We do have a qualifier.

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Copy Accelerator: We definitely have a credibility builder. We
definitely have fascinations. We definitely tease the contrarian
nature of the mechanism.
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Copy Accelerator: We definitely tease the unique mechanism.

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Copy Accelerator: Denty is an emotional discovery story which I
actually do have a little bit of one. If you look at the transcript,
it starts when a woman comes into his office right. There's a 1 called
Linda, so maybe that's something that I would have done if I were

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Copy Accelerator: but with those Md. I'm you know you could be like,
well, how do you do that.

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Copy Accelerator: you know?

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Copy Accelerator: it's kind of like, well, you know.

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Copy Accelerator: plus readily those of you in vitality. In fact,
you're gonna be amazed when you see what happened when one of my
patients, Linda, used this. You know the transformation. Her skin was
incredible. She went from feeling like her best years behind her to
gain compliments every day from friends and family. You couldn't
believe how much

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Copy Accelerator: more youthful her skin appeared. And I'll share that
that her with this whole story in just a moment with you. Right? May
you say? Oh, by the way, I know, my son, hard to believe. This is work
for thousands of women, including a patient of my name, Linda. Right?
Cause, then you've been boom.

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Copy Accelerator: address, skepticism, and boom you like tease that
story. So there may be 2 things that would have only been another
sense or 2 to work those into this lead, but might have. Actually, you
know.

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Copy Accelerator: it's not a huge deal. Again, I think this is
obviously working but those would be easy ways to also incorporate
that in as well.

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Copy Accelerator: Now I've got a bunch of additional, a bunch of
additional examples. I have a couple of leads that David shared, or
sorry tas, I think. Tasks. Those are David. I think David shared them.
It was a tassel. Whoever shared them. I think it was David.

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Tasos Ntallas: It. It was me!

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Copy Accelerator: Oh, sorry. Okay, yeah. Let me pause for a minute.
Does anyone have any questions based on what we've just covered so far
here with the like. This structure.

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Mony Zarazua: I have a question.

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Copy Accelerator: Yes.

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Mony Zarazua: Hi Stefan.

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Copy Accelerator: Hello!

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Mony Zarazua: So for me whenever I'm writing leads. I get very stuck
sometimes on the 1st line, because, you know, like it has to be really
attractive, whatever. But then I see leads very good ones, like the
one for belt that you just showed us, that starts literally with, if
you are woman over 40, or then I see somebody like, Did you know that
like the typical openings

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Mony Zarazua: so like, when do you decide to use those? Because, like,
I know that if I deliver a piece of copy to a client starting with a
line like that, they might be like, oh, this is too simple or
something like that. So I just get really in my head about it.

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Copy Accelerator: Yeah, I mean, I usually just give them a couple

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Copy Accelerator: options to test. You know what I mean. And I would
probably like

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Copy Accelerator: you really do need to test leads. I mean,

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Copy Accelerator: yeah, like Dario, right? Who's our mastermind?
Obviously, there's a couple of 1 million bucks a month. And they said
that, he said. They went through like, I think, 130 different micro
leads before

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Copy Accelerator: they

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Copy Accelerator: basically found the one that enables them to scale
to a couple of 1 million dollars a month. And so I do think, like

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Copy Accelerator: even just a couple of different opening line
options. You know what I mean, or like the 1st couple of so like that.
That's the thing. It doesn't really need to be

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Copy Accelerator: like, if a lead say 300 to 700 words long like it
doesn't mean

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Copy Accelerator: 3, 4, 5 leads that are 300 700 words long, that are
all totally different to me. That, in fact, wouldn't make sense,
really, but it might be like testing just some different opening
lines. And things are kind of cyclical like. We talked and we were at
the the Cfo. You know, mastermind in March. Several people who are,
you know, doing healthy figures. We're saying that the

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Copy Accelerator: so try and find that one again, like the sort of

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Copy Accelerator: if you're a woman who, you know, like that, like
I've I've said in the past much. I hate those sort of

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Copy Accelerator: like leads. Right? Cause it feels like the radio
announcer, like, sort of over the age of 40. But I've had some people
be like, Oh, yeah, it's actually working pretty well for us right now.
And you're like, damn okay, right? Like,

300
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Copy Accelerator: But you know, it also depends what's in the lead. I
mean, I generally want something

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Copy Accelerator: interesting in there, like I mean, I guess going
back to this one like.

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Copy Accelerator: I think it's written. Well, it's just surprising,
because it's not like

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Copy Accelerator: insanely crazy books in it. It's not like,

304
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Copy Accelerator: like, you know, the 5 second Japanese water trick
that can help you lose a bunch of pounds right? It's like 5 simple,
tasty super foods. Eat these and lose weight and so so surprising that
it did so well for them.

305
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Copy Accelerator: or has done so over them. And is there a control?

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Copy Accelerator: And I mean, I think it's just because it's like

307
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Copy Accelerator: I talked to Mario about it. And Mario was feeling,
too, was, it's kind of just like.

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Copy Accelerator: you know.

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Copy Accelerator: it's really simple. This is like, you know, I was
telling you to cut out foods. But actually you should eat more foods
and you'll lose weight.

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Copy Accelerator: It's so simple.

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Copy Accelerator: but you know, I think you could test that versus
like other. You know, hooks that are like,

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Copy Accelerator: like, yeah, we. I did a version of this for like a
younger demo, and actually need to like.

313
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Copy Accelerator: it's actually turned like a frustrating project,
because it's like everybody like the Tiktok generation. And they're
like,

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Copy Accelerator: Well, we want to be like, you know.

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00:38:43.870 --> 00:38:56.132
Copy Accelerator: more like more Tiktok. And like, what do you guys
mean? Actually, it's more their their media. It wasn't them as much as
the agency they work with everyone's traffic. And they're like, well,
we don't really know. And I'm like, Well, it's hard for me to do
something, if you guys don't know. But let me see if I can find.
316
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Copy Accelerator: I'm sorry. Fine! I wanna I don't like. Was it this
one I'll find in a minute. But

317
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Copy Accelerator: I think I shared some of the hooks they did for
before, maybe, but they're like it was like Ugc type of hooks.

318
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Mony Zarazua: Yeah, yeah, I remember you shared. I mean, Nicole.

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Copy Accelerator: Yeah. So it's like, here, I can pull up real quick,
right?

320
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Copy Accelerator: But you know, that's sort of like, you know, like
there's like the stop scrolling. If you're

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Copy Accelerator: yeah thinking about trying another one of those
Tiktok cleanses or detox challenges, do not try until you watch this.

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Copy Accelerator: So it's kind of like that's like the opening line.

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Copy Accelerator: this is sort of like I've lost 23 pounds last 2
months and say.

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Copy Accelerator: In the last 2 months, and today, and literally, I
think they may have added this at it. The only change it made was the
way I'm eating. So here's breakfast kind of basic what goes into that
mostly number 3.

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Copy Accelerator: But these are really trying to do it. Like, I said,
really trying to do Ugc style. So they weren't necessarily
326
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Copy Accelerator: craziest, but there were a bunch of at least for
them the other day, too, that were like very different. But anyway, I
guess the point is that really like I was a long, winded way of saying
I would probably just

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Copy Accelerator: give a couple different options, for you know the
company to test.

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Mony Zarazua: Okay. But it's okay to start simple. Then, too.

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Copy Accelerator: Yeah, it is. But things stands out. I mean, you
know, I do generally want, especially though to me, like it also
depends on where it's running like, especially for like Facebook,
right?

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Copy Accelerator: Like the idea that you're gonna write like a a Vsl
that you're gonna run and feed as a Facebook ad. And

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Copy Accelerator: it's gonna just like

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Copy Accelerator: work

333
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Copy Accelerator: is like is you're gonna have to probably test, like,
you know, dozens and dozens of sort of micro leads or hooks or
openings before you find the one that that really lets you scale. So I
think the bit a business today to start has to be prepared for that. I
I feel like.

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Mony Zarazua: Okay, perfect. And just another quick question. And this
is just something that I've been thinking lately. And since you've
written so many letters for like weight, loss, and stuff like that for
women like. I noticed constantly most of the top letters usually talk
about women who in their past were skinny. And now they're not
anymore.

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Mony Zarazua: But in reality there's like a ton of women that have
never been skinny in their lives. So telling them like, Oh, when go
back to the wait when you were 20 years old, it really doesn't make
sense, because, like they were fat then, too. So just my question is,
have you ever tried anything different in that aspect, or like to see
that one works better than the other thing or or not? Really.

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Copy Accelerator: Yeah, that's a good question. I mean, I think, J,
generally.

337
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Copy Accelerator: I don't know. You know. I mean, now, I haven't
explicitly tested it. I agree. I've thought about that, too. I mean,
if I'm if I'm doing something in weight loss, I've often tried to be
more like.

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Copy Accelerator: you know.

339
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Copy Accelerator: May I? I like the the Nbc. One here the amount of
boost control, whatever it's like, very explicitly like, get back to
the metabolism we used to have, and as soon as they used to be like
skinny but I might be more like

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Copy Accelerator: things are just.

341
00:42:00.850 --> 00:42:07.449
Copy Accelerator: you know. It's gotten harder since you got older,
like after child. Birth rate is often used like cause, I think like
for a lot of women like

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Copy Accelerator: even.

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Copy Accelerator: you know, nobody really starts out fat like where
they're born. Right? They're born fat.

344
00:42:15.960 --> 00:42:24.290
Copy Accelerator: yo! And then you're a kid, you know. You're not
necessarily like Super chubby, and usually as women get older like the
wait

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Copy Accelerator: gain becomes more and more cha of a challenge. So
even if they were like, always struggled with their weight like it's
generally gotten worse in recent years. So we're talking to a demo of
35 plus or 40 plus women. And so kind of speaking, I just, I'm mostly
trying to speak to that more than I am trying to say. Generally like

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Copy Accelerator: you used to be skinny, and now you're not right. But
at the same time. This, you know, is a really.

347
00:42:47.370 --> 00:42:58.240
Copy Accelerator: you know, does like, I said, like 9 figures like a 9
figure offer. It's so like, Hey, that's what it says, and it works so
I don't know, probably has to be send you test. But I generally would
actually probably try not to

348
00:42:58.540 --> 00:43:00.759
Copy Accelerator: make that the point, you know.

349
00:43:01.320 --> 00:43:07.679
Copy Accelerator: like, I think, one of the rewrites we were doing for
they were doing new leads, for I think it was this one, or maybe it
was a younger one.

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Copy Accelerator: the younger Demo. We're doing the leads, and, like
the idea was like.

351
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Copy Accelerator: Give you the metabolism of your annoyingly skinny
friend. Right. And so, instead of like the metabolism you had when you
were young for the younger Demo, it was like cause. Then we're like,
all right. Well, they're younger. They're already overweight. That's
the other thing going back to like, hey? Well, you know, you used to
be

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Copy Accelerator: not circle your weight in your twenties like they're
in their twenties, right? So sort of like. In that case, the promise
was more like, Hey, you know again, yeah, the metabolism of an
annoyingly skinny friend, because everyone who's overweight has that
one annoying friend who can like eat whatever they want and doesn't
seem to gain weight right, especially when you're in your

353
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Copy Accelerator: like, you know, kind of early mid 20 s. And stuff
like that.

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Mony Zarazua: Here.

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Mony Zarazua: Okay, yeah, that really helps. Thank you so much.

356
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Copy Accelerator: Yeah, no problem.

357
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Copy Accelerator: Anyone else have any questions before we.

358
00:43:51.350 --> 00:43:55.880
Tasos Ntallas: Yeah, I I have one. It's more of an opinion like, I
have noticed that

359
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Tasos Ntallas: in the leads, like what works best is having a
fascinating topic like a fascinating idea. So

360
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Tasos Ntallas: like, I have noticed that it's better to have a
fascinating topic than tick all of these boxes. And I would like to
know what is your opinion on this idea?
361
00:44:15.690 --> 00:44:27.810
Copy Accelerator: I mean, I would agree if I had to do one or the
other, I'd rather have saying, that's like really fast and interesting
cause you can tick all those boxes, but if there's nothing interesting
in there, then I don't think it works right. I I see that a lot. I was
actually

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Copy Accelerator: yelling at one of our members. Who's a i won't say
them by name, but they're a long time member. I did feedback for them
yesterday, and I was like, sort of like.

363
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Copy Accelerator: you know.

364
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Copy Accelerator: pretty harsh. But I was like, because I felt like it
was all the copies been really flat lately, and it's it's sort of
like. But it was like, structurally.

365
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Copy Accelerator: Well, actually, it was kind of fucked up. But the
lead itself was like, Okay, but the copy was like, well ran, it was
like the writing wasn't bad, right? I think it was a writing, but it
was like there was no big idea like every single one of them was sort
of like how do I say it's about? I don't give away too much, but, like
you know, hey, I'm a doctor, and if you're like, you know, dealing
with like you're tired and dragging. Ask and stuff like that like.

366
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Copy Accelerator: You know, it could be because of this, like one
thing. And it's like, you know. But it was I. I don't say it was just
so like it was just very. There was no big idea. Right? You need a big
idea, right? We and we I did do some trains that were, I think, really
valuable on big ideas. It's before you join, but you might be worth
like watching some of those. But

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Copy Accelerator: or if you feel good, I think it is cool, but the
point is like, Yeah, I think like, it doesn't matter if you check all
these boxes. If you don't have a good big idea, or you don't have

368
00:45:29.510 --> 00:45:35.890
Copy Accelerator: something that's really gonna pull people in. It
doesn't be a big idea, for the whole promo to that point can be like
hooks like again, like like. Oh, I dropped

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Copy Accelerator: the cinnamon in my olive oil, or whatever the hell
that on my honey, right? What? Even that like you missing this? It's
got to be something. It's interesting to pull somebody in for sure.

370
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Copy Accelerator: and it's got directly connect to. I think that's the
other thing. I looked at a piece of copy this morning from another
member.

371
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Copy Accelerator: whereas essentially

372
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Copy Accelerator: about like skin issues like X amount, things like
that.

373
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Copy Accelerator: And they're talking about a

374
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Copy Accelerator: like this sort of like riot going on in your skin. I
don't think it's a good way. I mean sorry the person is on this call,
but I hope you don't mind, because I'm not. I totally redo it. Because
basically, I'm like, but I was like, but I kind of showed it riots on
TV. And then talk about your skin, but I'm like that's too abstract.
That's too like disconnected. If I'm like. I have like like eczema
right

375
00:46:13.490 --> 00:46:40.639
Copy Accelerator: like. Show me like a riot from like on the news. Is
this not gonna really connect to like my skin right? It seems like a
riot around my skin is just like I'm gonna intuitively understand. But
we say, like, there's a silent, quiet war happening in your skin, as
like sort of like, you know, bad bacteria tries to eat away your flesh
like zombies, and like you know, causes your itchiness, flakiness, all
that kind of thing like. So even switching from like a riot like
there's idea of a metaphor of like a war that's happening on the
surface of your skin. The invisible war happening on the surface of
your skin.

376
00:46:40.640 --> 00:46:48.890
Copy Accelerator: Then it's like, Okay, wow, shit, there's an
invisible war. But the idea that, like there's a riot on the surface
of your skin, it's like, what's a what does a riot mean? Like what you
know? So even like, just like sort of

377
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Copy Accelerator: like, the idea has to be

378
00:46:51.650 --> 00:47:00.272
Copy Accelerator: like, it has to be relevant enough and tangible
enough that somebody immediately like connects to it versus feeling
too abstract, where somebody has a hard time understanding it like

379
00:47:00.640 --> 00:47:02.180
Copy Accelerator: if that makes sense as well.

380
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Tasos Ntallas: Yeah.

381
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Copy Accelerator: Sorry, Randall.

382
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Copy Accelerator: But Rand Randall, most of the copy at this on that
video for you, Randall. Most of the copy was like, actually pretty
good. I just thought the riot thing was just a miss, because it was
just too abstract.

383
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Copy Accelerator: You know, versus like a war or whatever, but
actually thought the copy was very well written overall.

384
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Copy Accelerator: so that's kind of a good. This exact example. What
tasks was to say it was like copy was like, quite good. But it's just
like the idea wasn't there? So that having you've got to have a good
idea to go solve this for sure.
385
00:47:30.010 --> 00:47:36.540
Copy Accelerator: but also tasks. I think if you can have both, if you
have a good idea, and you're sort of able to check a lot of these
boxes.

386
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Copy Accelerator: Good. And again as me in the micro release, maybe
the 1st minute

387
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Copy Accelerator: is really just super interesting hook and, like, you
know, kind of how it's the pain point and it's either really
curiosity, heavy or interesting, or whatever like

388
00:47:49.640 --> 00:47:51.590
Copy Accelerator: cool. And then the rest of the lead

389
00:47:51.630 --> 00:47:55.869
Copy Accelerator: and kind of like, you know, go through this like
even that. The pinch testing we just looked at it was like.

390
00:47:55.970 --> 00:48:03.119
Copy Accelerator: pinch test doesn't do any of this stuff, really. But
then this part after the pinch test does. So that's the other
separation, too. So I think if you want to have, like the 1st

391
00:48:03.350 --> 00:48:06.950
Copy Accelerator: 30, 60 seconds, is really dragging somebody in 15
seconds, even.

392
00:48:07.120 --> 00:48:13.559
Copy Accelerator: you know, that doesn't need to check all the boxes.
But then, I think for the actual lead, the more of this you can work
in is is generally going to be good.

393
00:48:16.360 --> 00:48:21.330
Copy Accelerator: cool any other questions. And actually, we can look
at your lead status after that, as you shared.

394
00:48:23.700 --> 00:48:26.760
Copy Accelerator: Okay. So let's look at a couple of the ones that you
shared.

395
00:48:27.050 --> 00:48:28.330
Copy Accelerator: So

396
00:48:29.140 --> 00:48:33.759
Copy Accelerator: this one was a winner, right? Shared 2 winners, and
he shared one that

397
00:48:33.870 --> 00:48:38.039
Copy Accelerator: didn't beat the control, but apparently was
probably, you know I would guessed it. Okay, but it's not.

398
00:48:38.050 --> 00:48:39.659
Copy Accelerator: was the big winner. And then one big loser.

399
00:48:39.660 --> 00:48:40.540
Tasos Ntallas: Yeah.

400
00:48:40.770 --> 00:48:41.150
Copy Accelerator: Okay?

401
00:48:41.955 --> 00:48:50.629
Copy Accelerator: Well, big chat. And by the way, their market for
those who don't know right is is like black women who are experiencing
hair loss and who want to regrow their hair right

402
00:48:51.026 --> 00:49:17.290
Copy Accelerator: well, a big chop. Stop my hair loss as a
dermatologist yourself. Thousands of people stop hair loss. I always
ask this question. What most people don't see is that big chop is very
similar to pruning and tree. You can provide short term benefits your
hair. But if a tree is struggling to grow and it's slowly dying,
pruning, it won't save it. It's not what will stop hair loss at its
root. You see, hair loss is just symptom of a much deeper problem and
something to do with your nutrition. It says everything to do with a
silent poison that's eating at your hair roots as we speak.

403
00:49:17.290 --> 00:49:44.860
Copy Accelerator: That's why I'd like to share a 2 min routine. That's
help more than 50,000 women and men stop hair breakage, slow growth
and hair loss. Most importantly, it's a very potent routine for black
hair does a lot. Thousands finally grow back their hair and feel
relieved and satisfied about their hair, knowing that they'll never
have to worry about hair loss ever again. It doesn't matter if you're
in your early twenties or late eighties. I'm confident this routine
will work wonders for you as well. That's why I recommend you. Pay
close attention, because I'm going to reveal everything as well as
show you all the science behind the civil at home routine. But 1st let
me introduce myself

404
00:49:45.110 --> 00:49:47.669
Copy Accelerator: right. So if we just look at this from a structural
component.

405
00:49:47.830 --> 00:49:51.739
Copy Accelerator: Okay? Like, there's this immediate sort of like a
curiosity thing

406
00:49:51.840 --> 00:49:57.779
Copy Accelerator: as a dermatologist. So it was an immediate
credibility builder here who saw thousands of people. Right? That's
credibility.

407
00:49:59.000 --> 00:50:00.660
Copy Accelerator: you have a metaphor

408
00:50:00.910 --> 00:50:05.529
Copy Accelerator: which is sort of, I guess, maybe teasing the
mechanism. But you're kind of saying how like, essentially

409
00:50:05.580 --> 00:50:09.329
Copy Accelerator: like, it's like pruning a tree. The tree's dying. It
won't save it.

410
00:50:09.340 --> 00:50:16.850
Copy Accelerator: you know. You're kind of saying like I would. I
would argue you know, cause it's not gonna stop hair loss at the root.
So I would argue, you're sort of teasing

411
00:50:17.125 --> 00:50:24.819
Copy Accelerator: the mechanism of it here as well. Right and same
thing here. Hair loss is a symptom of a much deeper problem and
contrarian right as they do nutrition.

412
00:50:24.860 --> 00:50:53.229
Copy Accelerator: And then I was saying, do you have a silent poison
that's eating at your hair roots as we speak? Well, that that's
definitely teasing that mechanism. Right? I'm gonna share a 2 min
routine. This helped 50,000 woman to stop hair breakage. So growth and
hair loss so promise to save time, you know. 2 min routine. You know,
promise of the solution. Obviously, we're talked about the pain point
of like, you know, hair loss with that very 1st line as well. You
mentioned the credibility. Things you were talking about black women.
So that's sort of like

413
00:50:53.260 --> 00:51:00.830
Copy Accelerator: the qualifier who's it for? You also have down here
doesn't matter if your late twenties or eighties also a qualifier
there.

414
00:51:01.510 --> 00:51:03.540
Copy Accelerator: you know you don't necessarily.

415
00:51:05.310 --> 00:51:07.369
Copy Accelerator: You kind of, you know

416
00:51:07.630 --> 00:51:13.070
Copy Accelerator: you can't address skepticism. You could argue with
saying, like, I'm gonna show you all the science behind this, right?
I'm gonna reveal everything and all that.

417
00:51:13.540 --> 00:51:18.200
Copy Accelerator: No testimonials. I don't know if you have
testimonials like pretty when those show up.

418
00:51:18.360 --> 00:51:19.540
Copy Accelerator: But if you actually look at.

419
00:51:19.540 --> 00:51:21.310
Tasos Ntallas: Primarily the Vsl.

420
00:51:21.310 --> 00:51:21.940
Copy Accelerator: Yeah.

421
00:51:22.120 --> 00:51:27.440
Copy Accelerator: So if you look at from that perspective, right, this
one's actually checking a lot of the boxes here, right?

422
00:51:28.048 --> 00:51:29.739
Copy Accelerator: Would you agree with that?

423
00:51:30.880 --> 00:51:34.462
Tasos Ntallas: Yeah, only the the emotional discovery, the story.

424
00:51:34.910 --> 00:51:36.550
Copy Accelerator: Yeah, I'm missing that one for sure.

425
00:51:38.075 --> 00:51:40.950
Copy Accelerator: Let's look at this one, too. Hey? I should be able
to zoom up.

426
00:51:41.130 --> 00:51:42.340
Copy Accelerator: Zoom.

427
00:51:43.660 --> 00:51:52.429
Copy Accelerator: okay, this is one of those. If your things like
money we're just talking about. It's kind of simple. Now, you guys
usually have hooks before this, I think, though, too, does you usually
do like a little hook before you before it gets to this part.

428
00:51:52.860 --> 00:52:00.019
Tasos Ntallas: Yeah. Normally, we do like a 3 second hook like we were
doing. We were not doing micro leads yet.

429
00:52:00.450 --> 00:52:01.070
Copy Accelerator: Right?

430
00:52:01.350 --> 00:52:08.780
Copy Accelerator: Okay? So yeah, if you're suffering from thinning
hair, slow growth, hair loss or Ccca, you have to understand that hair
loss was forced on black hair.
431
00:52:08.820 --> 00:52:15.959
Copy Accelerator: That is what a renowned doctor for you done from
California says, whose decade of career to reversing years of damage
from more than 50,000 people in the black hair community.

432
00:52:16.070 --> 00:52:28.289
Copy Accelerator: The natural hair movement is really revolution,
despite huge advancements and technology medication. Why, the black
community has turned his back. Why? Why has the black community turned
his back on them? Why a black woman switch to old natural treatments.

433
00:52:28.670 --> 00:52:46.090
Copy Accelerator: treatment of their grandmothers and great
grandmothers used to use for the hair. Why is that? The answer is
simple, corporate America betrayed black hair. If no wonder why black
women have lost their trust in the haircare industry. They centuries
back to the suppression of black hair, to the more recent decades
where the haircare industry treated curly and kinky hair, saying that
needs to be relaxed.

434
00:52:46.090 --> 00:52:56.659
Copy Accelerator: It always worked in favor of the haircare industry,
never in the black community's favor. Soon everyone started suffering
chemical burns, hair breakage, thinning hair loss and autoimmune
conditions telling that their own body spot for attacking their hair.

435
00:52:56.660 --> 00:53:21.330
Copy Accelerator: It's not only relaxes the cause here, loss countless
days to come out, improve that hair care products such as shampoos
conditions, and many others can cause hair loss. Harry University is
one in one of their studies to reveal that 50% of hair care products
advertised a black woman contain harmful, poisonous chemicals that are
linked to countless health problems. It's no wonder why many of these
products are actually banned in Europe. But here's saying they'll
shock you even further. You see this number 50. It's not the 1st time
we see it. According to research from the American Academy of
Geometry.

436
00:53:21.440 --> 00:53:33.219
Copy Accelerator: approximately 50% black woman will suffer from hair
loss by age of 50. Do you notice some pattern. One and 2 haircare pros
advertised to black women contain artful chemicals and cause hair
loss, and one in 2 black women will actually go through hair loss by
age of 50.

437
00:53:33.240 --> 00:53:55.849
Copy Accelerator: What do you call that? A mere coincidence? Well,
people who tried Dr. Frita's routine called undeniable proof, and what
Dr. Frita is very positive about natural treatments. She says there's
1 simple mistake most black woman make when it comes to stopping hair
loss. You can try every supplement here with oil, or even get a big
chop. If you don't learn how to properly protect and cleanse your
scalp from these chemicals, what you do, actually, and what and what
do you actually need to fertilize hair growth? Your hair will hardly
ever grow back.

438
00:53:55.870 --> 00:54:13.469
Copy Accelerator: Once you do know, you can finally stop hair
breakage, itching danger. If they need a hair loss, you'll be amazed
as you wash edges and ball spots fill back in while growing thick,
long, natural hair, putting it into the disappointment, embarrassment,
and frustration that hair loss brings. But before I tell you exactly
how you can follow my method home, let me reintroduce myself as well
as show you how I discover this simple routine.

439
00:54:14.180 --> 00:54:17.480
Copy Accelerator: Yeah. So this one's kind of interesting. I mean,
definitely calls out the problem.

440
00:54:18.240 --> 00:54:28.920
Copy Accelerator: And then it's really giving you a kind of contrarian
ish type of idea right here and like of the hook and the big idea of
this one. Right? Your losses for some black hair, which is very
provocative, and really a strong hook.

441
00:54:29.670 --> 00:54:33.589
Copy Accelerator: Your credibility renowned, doctor. Dr. Freda. Done

442
00:54:33.920 --> 00:54:35.945
Copy Accelerator: 50,000 people.

443
00:54:37.610 --> 00:54:39.379
Copy Accelerator: you know. I would say.

444
00:54:41.120 --> 00:54:48.609
Copy Accelerator: Yeah, you don't tease like the solution till further
down by we are. Gonna talk about solution across solution. But you do
post it further down. Obviously.

445
00:54:48.969 --> 00:54:52.600
Copy Accelerator: Repeating the big idea here, which I like repetition
like we talked about

446
00:54:54.470 --> 00:54:55.970
Copy Accelerator: And you're sort of like.

447
00:54:56.150 --> 00:55:01.678
Copy Accelerator: yeah, you're giving away a bit more of like a
mechanism in this one. You're still not going through the whole thing.

448
00:55:02.250 --> 00:55:14.790
Copy Accelerator: but you're basically, you know you are saying. And
so I guess, very contrarian to. You're like, you know, basically all
these things. You mean twice your fault. But it's not, you know.
You're explaining how all these things are actually script their hair
more credibility here.

449
00:55:15.470 --> 00:55:23.700
Copy Accelerator: So I don't know. I think this one follows it a
little bit less, you know, directly. Obviously there's more going on
in it, but it has a lot of the elements, but also, you know.

450
00:55:24.380 --> 00:55:30.859
Tasos Ntallas: Yeah, and this is sorry to interrupt you. This is the
reason I mentioned this earlier. The question of it.

451
00:55:32.950 --> 00:55:37.549
Tasos Ntallas: But this one has the highest spent out of all our
leads.

452
00:55:37.920 --> 00:55:44.399
Copy Accelerator: Yeah, I'm not seeing this when you show me the the
control of it. I think you know, I wouldn't probably go back to what
I'm saying, what I said a while ago, though where there's like

453
00:55:45.700 --> 00:55:48.229
Copy Accelerator: there's nuance to it in that.

454
00:55:48.700 --> 00:55:53.170
Copy Accelerator: It's not like what I'm sharing here is like you must
have this in every sales letter. It's gonna bomb.

455
00:55:53.200 --> 00:56:00.319
Copy Accelerator: It's more like this is a really good framework to
follow, and generally, especially if your leads are not doing well or
sucking, or

456
00:56:00.340 --> 00:56:02.669
Copy Accelerator: you know, you consistently like, don't have

457
00:56:03.000 --> 00:56:12.640
Copy Accelerator: like good convert, like, if I'm gonna test stuff,
I'm gonna try to make sure these elements are in it in general, but it
doesn't mean that every lead ever has to have every element of this.

458
00:56:12.946 --> 00:56:16.529
Copy Accelerator: It's more so like this is a very good rule of thumb
to follow

459
00:56:16.801 --> 00:56:19.219
Copy Accelerator: and but going back to what we also talked about.

460
00:56:19.300 --> 00:56:40.940
Copy Accelerator: You know this idea that hair loss is forced on black
women and corporate America betrayed black hair is a really strong,
compelling idea, right like, especially back to knowing who you're
speaking to. You're kind of like, damn right like, you know. Like, if
if you're obviously coming from a a woman of color like a black woman
as well, and like all that. So she's really speaking to, you know
that, Demo. And so you're really like.

461
00:56:41.290 --> 00:56:43.530
Copy Accelerator: you know, it connects for sure. So

462
00:56:45.390 --> 00:56:51.989
Copy Accelerator: you know that being said, though, by the way, I mean
things you might. I don't know if we're making a huge difference or
not. This one's obviously I know this is your best one.

463
00:56:52.090 --> 00:56:57.309
Copy Accelerator: But, like, you know, you could still tease an
emotional story somewhere in here, right like sort of like

464
00:56:58.310 --> 00:57:05.620
Copy Accelerator: like. And you know, if you've, and maybe you've
you've like you've heard, feel like you've heard a lot of these things
before, but like, I promise you, is totally different. In fact, like

465
00:57:05.660 --> 00:57:09.770
Copy Accelerator: now is, we're, you know. It's worth like, I said.
It's worth 50,000 plus women, including

466
00:57:09.780 --> 00:57:15.846
Copy Accelerator: whoever you know, like she came to me and her hair.
I'm actually you got a story in your vsl, right? And her hair was
like,

467
00:57:16.380 --> 00:57:22.479
Copy Accelerator: you know, like, just look at the difference right?
And then also, you know, you have this whole interesting thing in your
Vsl. About

468
00:57:22.740 --> 00:57:32.229
Copy Accelerator: how like women like in tribes in Africa, essentially
have like really beautiful healthy hair, even though they don't use
any modern products, right? So you know saying about you're also gonna
see why

469
00:57:32.524 --> 00:57:35.650
Copy Accelerator: a woman in this tribe in Kenya, or wherever it is.

470
00:57:35.700 --> 00:57:47.079
Copy Accelerator: have, like, you know, immaculate, beautiful, shiny,
like full heads of hair, even though they've never used the modern
haircare product in their lives, you know, plus whatever you mean, you
could. Still, you could still work a few of those things in and just
see.

471
00:57:47.080 --> 00:57:47.450
Tasos Ntallas: Game.

472
00:57:48.360 --> 00:57:52.749
Tasos Ntallas: Yeah, we could create a like a new variation of this
leading.

473
00:57:53.350 --> 00:57:54.009
Copy Accelerator: Yeah, if we're gonna.

474
00:57:54.010 --> 00:57:54.710
Tasos Ntallas: Proven.

475
00:57:54.710 --> 00:57:57.679
Copy Accelerator: I don't. I mean, I don't know that it's gonna like,
actually be like.

476
00:57:57.690 --> 00:58:00.453
Copy Accelerator: sorry my dogs. I know he's broken that again. But

477
00:58:00.750 --> 00:58:02.949
Copy Accelerator: It's like I, you know. It's not like, I think, like

478
00:58:03.660 --> 00:58:10.639
Copy Accelerator: it's already so dialed in. If it's leaving the lead.
I don't think it should be like a mega lift where it's gonna double
conversions. But you might get like a

479
00:58:10.980 --> 00:58:17.354
Copy Accelerator: you know, could get you a 5 or 10% lift. Possibly
you know what I mean? Which is it? It all adds up right.

480
00:58:17.680 --> 00:58:20.049
Copy Accelerator: Let's look at the one that that bombed.

481
00:58:20.110 --> 00:58:21.120
Copy Accelerator: I'll go second.

482
00:58:26.340 --> 00:58:31.808
Copy Accelerator: My normal water bottle is in the Boston using my
daughter is like little one.

483
00:58:32.400 --> 00:58:33.819
Copy Accelerator: I guess. Look at this one real quick.

484
00:58:37.500 --> 00:58:49.160
Copy Accelerator: Have you ever prayed to God for a Scot full of hair.
Well, God might have heard your prayers. Watch this and discover the
natural hair growth, solution, solutions that God provide us. Have you
recycled before bedtime, praying to God protect your family, if
possible, to get rid of hair loss.

485
00:58:49.260 --> 00:58:52.929
Copy Accelerator: Well, so many miracles happen every day. And so, for
instance, you came across this.

486
00:58:52.950 --> 00:59:14.259
Copy Accelerator: God always hears our prayers and always gives us the
answer to our problems. We just need to have our eyes wide open to see
them. They may be wondering, how will God provide me with the
solution? You see God provides to the gifts you plan national remedies
all over Mother earth that one combined. They bless you with hair
growth, and they heal your hair from years of poisonous damage. And
that's what the big white owned haircare industry doesn't want, you
know, borders full of executives room, black hair, and they have a
profit.

487
00:59:14.570 --> 00:59:16.319
Copy Accelerator: We're just stay from Harvard.

488
00:59:17.680 --> 00:59:24.579
Copy Accelerator: Dog. Stop it! It was discovered that one or 2
haircare products advertised the black one contain powerful chemicals.

489
00:59:24.930 --> 00:59:29.699
Copy Accelerator: One second guys, I'm sorry. Listen. Come here, come
here. Come here. Come, listen.

490
00:59:32.720 --> 00:59:36.720
Copy Accelerator: Sorry guys dog is going. Well, I don't know what
he's barking at. He barks at his own shadow.
491
00:59:36.800 --> 00:59:39.181
Copy Accelerator: We had a fox in our yard the other day,

492
00:59:39.750 --> 00:59:45.440
Copy Accelerator: one and 2 haircare pros advertised. Black women
contain harmful chemicals that are normally linked to hair loss, but
also into obesity, heart disease.

493
00:59:46.950 --> 00:59:55.199
Copy Accelerator: safeguarding products help your hair grow, they
purposely expose you to a cocktail of harmful chemicals, destroying
your hair, your confidence, and your image. No wonder my black woman
lost trust.

494
00:59:56.055 --> 00:59:58.310
Copy Accelerator: You have the 4 cents again

495
00:59:58.490 --> 01:00:01.989
Copy Accelerator: that the account decide to take some kind of action.

496
01:00:03.270 --> 01:00:06.929
Copy Accelerator: I think. Like if I looked at this one like to me
like

497
01:00:10.140 --> 01:00:14.719
Copy Accelerator: Thomas? Why do you think it didn't? Why do you think
it didn't work as well as some of your other leads?

498
01:00:16.090 --> 01:00:26.079
Tasos Ntallas: Honestly, I don't know like I like the idea, the big
idea behind it, like with God, etc, maybe that it goes into conspiracy
again.

499
01:00:28.510 --> 01:00:32.650
Tasos Ntallas: I don't know honestly like I don't have a solid opinion
on that one

500
01:00:33.030 --> 01:00:41.790
Tasos Ntallas: like even the the the average wars. Time graph was
looking promising. We tried like a couple of variations, but

501
01:00:41.890 --> 01:00:44.339
Tasos Ntallas: we didn't get it off the ground.

502
01:00:46.680 --> 01:00:47.330
Copy Accelerator: Okay.

503
01:00:48.030 --> 01:00:52.930
Copy Accelerator: yeah, interesting. So the washer. So the lead, the
engagement started off pretty good, and then.

504
01:00:52.930 --> 01:00:53.870
Tasos Ntallas: Yeah.

505
01:00:53.870 --> 01:00:56.330
Copy Accelerator: Later. But then, just the overall. Vsl.

506
01:00:56.490 --> 01:00:57.959
Copy Accelerator: Didn't like convert as well.

507
01:00:57.960 --> 01:00:59.670
Tasos Ntallas: Yeah, yeah.

508
01:01:00.480 --> 01:01:01.340
Copy Accelerator: Interesting.

509
01:01:03.174 --> 01:01:07.849
Tasos Ntallas: One thing we noticed is that at the beginning we
mentioned got too much.

510
01:01:08.240 --> 01:01:10.929
Tasos Ntallas: and maybe, like

511
01:01:11.240 --> 01:01:16.689
Tasos Ntallas: you know, it, it rambles a lot in the beginning, but I
don't know if that's a huge issue.

512
01:01:18.660 --> 01:01:27.674
Copy Accelerator: Yeah, like, is there a component around like a
continuity component right in that you're talking about like God
answering your purse here? But the rest of the Vsl. Doesn't really
talk about God.

513
01:01:28.200 --> 01:01:30.389
Copy Accelerator: you know, that is definitely possible.

514
01:01:35.770 --> 01:01:42.610
Copy Accelerator: I think you know, I mean, like, it's sort of like a
little bit. If I go like to how direct we get like with. Let's go to
this one. It's your sort of top one

515
01:01:43.000 --> 01:01:45.139
Copy Accelerator: like if you're suffering from these things.

516
01:01:45.400 --> 01:01:47.840
Copy Accelerator: Hair loss is for some black hair.

517
01:01:48.110 --> 01:01:52.869
Copy Accelerator: this renowned doctor. You know, essentially

518
01:01:53.310 --> 01:01:56.309
Copy Accelerator: executive career reversing this damage

519
01:01:57.900 --> 01:02:02.390
Copy Accelerator: very. This is conspiratorial right like so bad.

520
01:02:03.320 --> 01:02:04.720
Copy Accelerator: I obviously works

521
01:02:05.980 --> 01:02:09.945
Copy Accelerator: kind of educate. It's very hair specific, I guess.
Let's go back to this one.

522
01:02:10.650 --> 01:02:12.860
Copy Accelerator: obviously, it's hair specific. If you're like

523
01:02:13.130 --> 01:02:16.110
Copy Accelerator: praying to God, you know, to get rid of hair loss.

524
01:02:16.440 --> 01:02:18.889
Copy Accelerator: They're seeing miracles. Miracles happen every day.

525
01:02:20.910 --> 01:02:24.380
Copy Accelerator: maybe God, here's our prayers or God, here's our
prayers.

526
01:02:24.838 --> 01:02:44.489
Copy Accelerator: It gives the answer to our problems. We need to. I
mean, maybe I don't know again, if this actually engagement was good,
then, like, really, maybe this is a content. If if the user wasn't
good, I did. Well, maybe it's just that like. So it's taking kind of a
long time here to get back to like this like a promise around hair
loss and and regrowing hair, and the doctor and all that kind of stuff
right like you're sort of speaking about

527
01:02:44.530 --> 01:02:55.789
Copy Accelerator: the problem here, but then it's sort of like
miracles happen every day. So coincidence, it came across this. God
always hears our prayers. He gives us answers to our problems. There's
a lot going on here that has anything to do with like here. You know
what I mean.

528
01:02:55.790 --> 01:02:59.419
Tasos Ntallas: Yeah, we tried removing that, but still it didn't work.

529
01:02:59.420 --> 01:03:05.270
Copy Accelerator: Yeah, and so honestly, is probably a disconnect
between now and the rest of the the Vsl. Like not.

530
01:03:05.270 --> 01:03:06.240
Tasos Ntallas: Yeah, maybe.

531
01:03:06.240 --> 01:03:08.329
Copy Accelerator: Kind of having a religious been. That'd be my guess.

532
01:03:08.810 --> 01:03:10.679
Mony Zarazua: Can I say something?
533
01:03:10.680 --> 01:03:11.290
Copy Accelerator: Yeah.

534
01:03:11.290 --> 01:03:17.819
Mony Zarazua: Yeah. So if you see good engagement at the beginning,
then you pro lose the people, I'm thinking.

535
01:03:17.820 --> 01:03:28.989
Mony Zarazua: especially because I live in a very Catholic country,
whatever like, whenever you use God. And then all of a sudden, it
seems that you just used God to sell something. People get really
pissed.

536
01:03:28.990 --> 01:03:48.530
Mony Zarazua: so I I haven't seen the rest of their vsl, so I don't
know how you go about it after, but like I, Stefan said, it has to be
some continuity to why this is a miracle from God, or a solution that
God is bringing to people cause otherwise, if you disconnect them from
that is like, Oh, this person is just using God to to sell me
something. And kinda like, Yeah, you you're just gonna piece them off.

537
01:03:49.200 --> 01:03:50.770
Tasos Ntallas: Yeah, yeah, yeah.

538
01:03:52.730 --> 01:03:55.980
Copy Accelerator: Yeah, that's interesting. But yeah, that I mean,
that makes sense for sure.

539
01:03:57.410 --> 01:04:03.219
Copy Accelerator: Cool. Alright. I mean, I have more examples like, I
have the Arthur Zoom, one which some of you seem to break down before.

540
01:04:03.220 --> 01:04:09.960
Armin Farah: I just mentioned something about that God thing quickly,
too. We. We're running some of the ads that we're running right now

541
01:04:10.010 --> 01:04:12.259
Armin Farah: lead to a page that talk about

542
01:04:12.751 --> 01:04:21.759
Armin Farah: like some something religious. And like several comments
on the Facebook ad, we're like, shame on you for using God to sell
products. Basically. So we're kind of rethinking that right now.

543
01:04:22.300 --> 01:04:24.027
Tasos Ntallas: Hmm, yeah, I see.

544
01:04:24.460 --> 01:04:26.776
Copy Accelerator: But it definitely can work. I mean, if you go to
like

545
01:04:27.440 --> 01:04:32.950
Copy Accelerator: this is my aggressive, you know Biblical blood sugar
back of the day. I don't know how you've seen this, but

546
01:04:33.380 --> 01:04:35.290
Copy Accelerator: I'll find a sales letter

547
01:04:38.220 --> 01:04:45.639
Copy Accelerator: like this is again. This is not particularly I don't
know which version of this is, I ended up making it more compliant.
This is like when I 1st wrote it

548
01:04:46.010 --> 01:05:11.660
Copy Accelerator: right, but it was like, you know, warning. Every
Christian must watch this urgent video immediately, and unholy war has
just been declared by the atheist scientists to control American
medicine. They say it because of a shocking new discovery inside the
Bible, saying, this being compared to God's Instruction manual for
fighting diabetes, but they'll find a way to censor the Bible from
every American family immediately. You could put 95% of all physicians
that would job and destroy the one trillion dollar pharmace school
industry forever. That's why watching the following presentation will
be one of the most important acts of faith you ever make.

549
01:05:11.660 --> 01:05:27.139
Copy Accelerator: Following the holy manual I'm going to share inside
has already been used by thousands of Christians around the road and
their battle to fight many of the most deadly threats known to modern
man. Right? Again turns out you can't talk about any of these things
which I I learned after launching this back in 2,015. So in the very
1st version of it.
550
01:05:27.240 --> 01:05:48.497
Copy Accelerator: I know it's not this 12, but basically it's it's
super. The whole thing was super biblical, and it's in crushed right.
Again, I ended up modifying a little bit for aggressiveness. But the
whole thing is like very like it comes from a pastor. You know, and it
talks about like the Bible right? The whole thing is like sort of
bring us a school number, and how those ingredients can help with
blood sugar as well.

551
01:05:49.090 --> 01:05:54.149
Copy Accelerator: And but I am tying it back to the Bible the whole
time, and even in the close it's like sort of like.

552
01:05:55.130 --> 01:05:59.518
Copy Accelerator: Let me kind of scrolling through a lot. But I just
wanted to show you the continuity of this.

553
01:06:01.420 --> 01:06:20.900
Copy Accelerator: you know, again, can't be careful saying things like
this, but God has the power to kill us of disease. Right? And I'm like
literally quoting Scripture. Now, I'm not saying you have to go that
hard core like you don't need to get like a pastor. Click on there,
you know, like sort of like a laying hands on people in their hair.
But the point is, when you if you do have the continuity throughout, I
mean like this just absolutely like

554
01:06:20.990 --> 01:06:24.499
Copy Accelerator: smashed right? So I don't think it's that you can't

555
01:06:25.070 --> 01:06:29.820
Copy Accelerator: to me like there's there's many some people who are
anti, you know, anti God, anti religion whatever. But like.

556
01:06:29.850 --> 01:06:38.770
Copy Accelerator: I don't think that is necessarily the problem,
though versus you know again, probably just having the continuity
throughout of it. Actually think of that, the Biblical, especially,
if, like, you know.

557
01:06:38.830 --> 01:06:45.230
Copy Accelerator: within the kind of black community, and that the
role that the church can play and all that actually think that's a
really interesting, you know.

558
01:06:46.190 --> 01:06:53.800
Copy Accelerator: like a test to do again, we've talked about today. I
wouldn't have any other tests we talked about before I focus on that.
But like down the road, that'd be really interesting.

559
01:06:54.150 --> 01:06:55.320
Tasos Ntallas: Yeah, yeah, yeah, yeah.

560
01:06:55.320 --> 01:06:59.430
Copy Accelerator: But I would, but I would definitely sell sell out on
it more, as as in.

561
01:06:59.610 --> 01:07:05.100
Copy Accelerator: you know. Not so out like in a bad way. But so like
really, throughout the whole thing, talk about, you know. Kind of make
it

562
01:07:05.140 --> 01:07:07.490
Copy Accelerator: more focus on on God and God's.

563
01:07:07.580 --> 01:07:10.370
Copy Accelerator: you know, revealing God's truth for you, and stuff
like that.

564
01:07:11.328 --> 01:07:12.680
Tasos Ntallas: Yeah, yeah, I see.

565
01:07:15.565 --> 01:07:16.310
Copy Accelerator: Cool.

566
01:07:16.480 --> 01:07:21.560
Copy Accelerator: Anyone else got any questions or comments on the
before we kind of start wrapping up here.

567
01:07:24.490 --> 01:07:25.639
Copy Accelerator: It's okay. If not.
568
01:07:27.940 --> 01:07:31.560
Armin Farah: I have a question. Yeah, when? Oh, sorry. Go ahead, Jay.

569
01:07:31.830 --> 01:07:52.450
Jay Topp: Thanks, man. Yeah, like I've pretty much where where I'm at
at the moment is I've I've run. I run book funnels, for for course,
clients. And I have about 5 5 book funnels live right now, and they're
doing, you know, between 10 or yeah, 10 to 30 purchases a day.

570
01:07:52.878 --> 01:07:58.609
Jay Topp: And the way that I wrote the whole sales letters it was like
a year ago.

571
01:07:58.910 --> 01:08:05.570
Jay Topp: And then nothing like this structure. It's very just like
feature benefit super basic.

572
01:08:06.091 --> 01:08:16.990
Jay Topp: With all of this. Where's my best place to start with with?
Kind of just like beating these these controls that I currently have.
And and and using this structure.

573
01:08:17.790 --> 01:08:23.149
Copy Accelerator: When you say book funnels, are they like free plus
shipping books, or they like info product books, or like what kind of.

574
01:08:23.590 --> 01:08:33.810
Jay Topp: Yeah, like it, ebooks between, like 5 to $15. And they lean
to, yeah, like 20% of people book a call for, like a premium, offer.

575
01:08:33.810 --> 01:08:34.479
Copy Accelerator: Okay.

576
01:08:34.590 --> 01:08:37.049
Copy Accelerator: I mean, honestly, for that structure like

577
01:08:37.950 --> 01:08:40.240
Copy Accelerator: you don't necessarily need

578
01:08:40.540 --> 01:08:44.850
Copy Accelerator: everything here. I think you're bet. I mean so good
for you to see this, because there's always things to like.

579
01:08:45.029 --> 01:08:58.529
Copy Accelerator: think about which you can apply there. But honestly,
what I would have you do when I would have people who who join the
mastermind if you want to. When you do like the feedback request,
which I think you got the video right how to do that through circle, I
would say, just go ahead and like link me to like sort of like.

580
01:08:59.120 --> 01:09:15.528
Copy Accelerator: you know, one or a couple of the funnels, and like
the different, the scripts right with the book of Call, script, or the
page whatever, and then, like even the upsell, the book of call
script, and let me go. I'll just kind of go through those ones
personally for you. You know what I mean, and then I can kind of tell
you, based on that.

581
01:09:16.020 --> 01:09:25.830
Copy Accelerator: what the biggest things I would focus on, but from a
copy perspective. And maybe there's other stuff around like, kind of
how to optimize it. Because I'll I'll go through other structures. And
we did a bunch of help stuff today. But

582
01:09:26.325 --> 01:09:32.190
Copy Accelerator: I do plan on going through like more book of call
funnels actually as well, and Dsls, the structure on these is like.

583
01:09:32.740 --> 01:09:39.460
Copy Accelerator: it's not different. You'll usually have a lot, a lot
of elements depending on what is but for a lower price. Point thing
like it is a, it can be a different

584
01:09:40.840 --> 01:09:44.639
Copy Accelerator: different structures. I want to see what you have
currently. But if you submit, like, basically like, Hey, here's

585
01:09:44.790 --> 01:09:48.511
Copy Accelerator: you know, here's the links. Go check the stuff out.
I'll go through it like, you know.

586
01:09:48.859 --> 01:09:55.810
Copy Accelerator: I'll give you individual feedback on that, but I
want to see them before I tell you exactly what to do, so I think
that's probably the best best move there.

587
01:09:56.370 --> 01:09:59.015
Jay Topp: Awesome man, sweet. Yeah, I'll do that today. Thanks. Apes.

588
01:09:59.280 --> 01:10:00.239
Copy Accelerator: Yeah, for sure.

589
01:10:00.950 --> 01:10:03.079
Copy Accelerator: And someone else had a question as well. I think
right.

590
01:10:03.640 --> 01:10:04.719
Armin Farah: Yeah, you said,

591
01:10:05.270 --> 01:10:16.084
Armin Farah: you know a brand these days should be willing and
prepared to test maybe 7 to 10. I think you said, different leads or
micro leads.

592
01:10:17.620 --> 01:10:21.730
Armin Farah: and I was wondering like, when you're ideating for

593
01:10:22.056 --> 01:10:28.989
Armin Farah: micro leads specifically like, you know, obviously,
you're looking at different swipes and things, but you know, having 10
different ideas can be a little bit

594
01:10:29.725 --> 01:10:37.960
Armin Farah: I guess I'm just curious. Where do W. When you're
starting to think of. Oh, where do I get these 10 different ideas?
1215 different ideas to start testing microlies. Where do you start.

595
01:10:38.150 --> 01:10:39.627
Copy Accelerator: Yeah, I would.

596
01:10:40.870 --> 01:10:50.100
Copy Accelerator: I mean a couple of things like, I think I talked
about that answer the public on one of the calls we had where it's
like, what are questions people are asking around a certain niche
like, I think I was like.

597
01:10:50.420 --> 01:10:55.246
Copy Accelerator: you're talking about like, you know for digestive
supplements, for example. But it's sort of like

598
01:10:55.770 --> 01:11:00.176
Copy Accelerator: you know. What does it mean? If my poop sinks versus
floats right and like

599
01:11:00.640 --> 01:11:08.869
Copy Accelerator: like, what color should my poop be? And like, you'll
just see people asking questions. If you use like answer public you
have to pay for. Now I think it's 100 bucks a month, or something,
maybe less. But

600
01:11:09.290 --> 01:11:19.060
Copy Accelerator: if you sort of do that and search keyword right, for
example, skin care or wrinkles, or whatever, and you'll just see, like
hundreds of questions that people are asking, and so honestly like
just taking

601
01:11:19.390 --> 01:11:29.789
Copy Accelerator: those questions and like having that be the opening
line, and then giving them like a kind of like an answer that does pay
off very quickly, right? But also like, but like, you know, and it
could also.

602
01:11:30.756 --> 01:11:42.529
Copy Accelerator: be a sign of saying even deeper going on your scan
right, which is, and then you go into like the rest of your your lead
from there. That's a really, and that's something that anyone can do
like right, no matter what niche, and whether you're in health or like

603
01:11:42.690 --> 01:11:55.630
Copy Accelerator: what James is saying. If like a book funnel, you
know, for book call. But like, if there's topics surrounding clients
or a biz, OP or out, it doesn't matter right, because it's always the
the questions people are asking. Like, you already know, they're
asking this question. So like doing those is like the opening of a
lead is really valuable.

604
01:11:55.893 --> 01:12:04.020
Copy Accelerator: Using that viral every time tool that I've talked
about that like, you know. Gpt, Tool, I think that's interesting
because it gives you a bunch of potential kind of like hooks.

605
01:12:04.312 --> 01:12:09.650
Copy Accelerator: And then also depending on the niche. But like, I
think I said this to you before. But for skincare, for example, like

606
01:12:09.970 --> 01:12:18.140
Copy Accelerator: I'd also go into Tiktok and see like what what kind
of things are trending. What are people talking about? You know.
Usually like. If you if you search like

607
01:12:18.250 --> 01:12:20.640
Copy Accelerator: wrinkles on Tiktok, you'll probably get like

608
01:12:21.100 --> 01:12:30.260
Copy Accelerator: dozens of ideas there alone, right? Cause there's
different little trends like or people are like. And you look at that
view, count right? 1 million 2 million views, 500,000 views. But like
sort of like

609
01:12:30.320 --> 01:12:38.555
Copy Accelerator: weird, like remedies people are doing like, you
know. Does Robin honey, you know neat your eyes really helpful
wrinkles, or whatever it is right kind of same idea.

610
01:12:39.540 --> 01:12:44.169
Copy Accelerator: or even test people are doing where they're like,
you know. What's better for wrinkles, this or this, or whatever it is.

611
01:12:44.400 --> 01:12:45.920
Copy Accelerator: see, those are those are

612
01:12:46.660 --> 01:12:50.999
Copy Accelerator: 3, I guess 3 places where I would probably go, and I
think you get a lot of ideas there.
613
01:12:52.910 --> 01:13:00.630
Copy Accelerator: Cool and then, Hannah, I know you asked, can I
explain the difference between a micro lead and the lead again? Yeah,
I mean, so the micro lead is really just like for some like

614
01:13:01.090 --> 01:13:02.459
Copy Accelerator: it's like the first, st

615
01:13:02.720 --> 01:13:06.371
Copy Accelerator: you know, 15 to 90 seconds.

616
01:13:07.370 --> 01:13:10.249
Copy Accelerator: and it's all it's really just like a

617
01:13:10.370 --> 01:13:15.829
Copy Accelerator: it's sort of like a hook. So you can test a bunch of
different hooks in front of your your, your leads, your lead might be
like

618
01:13:15.980 --> 01:13:20.200
Copy Accelerator: if you go back to you know. If if then right, if
you're

619
01:13:20.550 --> 01:13:24.009
Copy Accelerator: let me find let me, I'll share my screen again in a
second. Give you a moment here

620
01:13:25.950 --> 01:13:35.259
Copy Accelerator: like, okay, so like with the spelt kind of winning
lead they have. Right. If you're one over 40, you're struggling to
melt pounds yourself a favor. Start listing these fat less experts.
They have it all wrong.

621
01:13:35.370 --> 01:13:36.070
Copy Accelerator: right?

622
01:13:37.520 --> 01:13:41.769
Copy Accelerator: you know, cause they're telling you to test about
your diet. But you should actually add some things into your diet
623
01:13:41.820 --> 01:13:43.720
Copy Accelerator: so like that's like a

624
01:13:44.348 --> 01:13:51.329
Copy Accelerator: you know. Kind of a lead. But like, what could you
put in front of it? Well, there's like 5 super foods in the sink so it
could be like, you know.

625
01:13:52.242 --> 01:13:56.407
Copy Accelerator: Which of these you know, 4 like super foods

626
01:13:56.960 --> 01:14:17.279
Copy Accelerator: his best is is is actually signed to be proven to
increase your metabolism. Right? Is it this, this, this or this? Like?
The answer, is gonna surprise you? Especially for one over 40, and
you've been struggling to melt past. So really, it's just like a
little hook you're pointing on top of it right? But then another one.
And obviously, you guys are in the credit space. Right? So what what
you guys do in your ads, or even those scripts you do. You're covering
the mic release. It's really just like the hook

627
01:14:17.651 --> 01:14:20.270
Copy Accelerator: and sometimes, you know, you might even have like.

628
01:14:20.520 --> 01:14:32.328
Copy Accelerator: so that's gonna be like a a question like a sense or
2. Sometimes it might be 30 seconds long, and then Hannah, I boss up
on the last call. But, for example, if you look at like a new row,
which I'll do the ads library.

629
01:14:32.820 --> 01:14:34.260
Copy Accelerator: for them one more time real quick.

630
01:14:37.450 --> 01:14:50.483
Copy Accelerator: right. These guys are really good at that. If you
look at. They're they're running a crazy amount of these where they
basically have 2 different formats. Generally they have a they have
like a 16 to 18 min long sort of Vsl, and there's a different hook

631
01:14:51.250 --> 01:14:54.023
Copy Accelerator: in front of everyone. And then there's also
632
01:14:54.500 --> 01:14:58.759
Copy Accelerator: something like 6 min long. Let's see this. This is
why people as well.

633
01:14:58.900 --> 01:15:00.840
Copy Accelerator: Actually, that was a stack image ad.

634
01:15:02.030 --> 01:15:19.089
Copy Accelerator: This is why long. This is why people with it. These
are all. Probably from today, I would guess. Yeah. But if you look,
they're just constantly running different hooks. But then they're all
kind of going on top of either a 6 min. Vsl, or like a 15 to 60 min.
Vsl, and so really, it's just that. First, st like, you know.

635
01:15:20.270 --> 01:15:22.939
Copy Accelerator: yeah, 10 to to 90 seconds.

636
01:15:24.480 --> 01:15:26.640
Copy Accelerator: So hopefully that that explains that for you.

637
01:15:27.313 --> 01:15:31.949
Copy Accelerator: But it's just the ability to test. This is so
important, especially running like on, on, like, you know.

638
01:15:32.090 --> 01:15:34.679
Copy Accelerator: again, running out Facebook or other places, or

639
01:15:35.370 --> 01:15:45.819
Copy Accelerator: typically, even as we have one for the the pest of
my everyone doing some decent volume for us on Youtube now, and it's
all about, you know the 1st 3 5 seconds for like a

640
01:15:46.480 --> 01:15:47.780
Copy Accelerator: like what? The hooks are

641
01:15:48.790 --> 01:15:51.209
Copy Accelerator: cool. Any other questions before we wrap up.

642
01:15:54.360 --> 01:15:56.909
Copy Accelerator: and it's fine. If you do, it's also fine. If you
don't

643
01:15:58.390 --> 01:16:01.690
Copy Accelerator: alright. So next week we're gonna go into like
background stories.

644
01:16:02.268 --> 01:16:04.380
Copy Accelerator: and then we'll do

645
01:16:04.910 --> 01:16:16.579
Copy Accelerator: you know the discovery stuff, the unique mechanism
of the problem and solution, all that good stuff in the context of
Vsl, so we'll put it all together. We are also gonna do some calls
looking at short vs, we'll look at other niches besides, health will
look like.

646
01:16:17.041 --> 01:16:27.889
Copy Accelerator: Like, you know, high ticket stuff book, a call
shorter like, you know. Info prox all kinds of other things, too. But
hopefully, that was valuable and got your wheels turning and
definitely appreciate you all. Thank you.

647
01:16:28.590 --> 01:16:29.330
Copy Accelerator: Alright.

648
01:16:30.236 --> 01:16:31.979
Copy Accelerator: of course. Thank you.

649
01:16:32.860 --> 01:16:33.889
Tasos Ntallas: Thank you. Stefan.

650
01:16:34.240 --> 01:16:35.330
Copy Accelerator: Yep, thank you, man.

651
01:16:35.480 --> 01:16:36.240
Copy Accelerator: alright.