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DM Syllabus

The document is a lab manual for the Digital Marketing course at the Christian College of Engineering and Technology, aimed at third-year Computer Science and Engineering students. It outlines the objectives of the course, including analyzing newsletters, conducting keyword analysis, and using digital tools for lead management. Practical exercises are provided to reinforce learning, covering topics such as newsletter analysis, keyword search, and the ethical implications of social media in advertising.

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15 views2 pages

DM Syllabus

The document is a lab manual for the Digital Marketing course at the Christian College of Engineering and Technology, aimed at third-year Computer Science and Engineering students. It outlines the objectives of the course, including analyzing newsletters, conducting keyword analysis, and using digital tools for lead management. Practical exercises are provided to reinforce learning, covering topics such as newsletter analysis, keyword search, and the ethical implications of social media in advertising.

Uploaded by

divakar1809
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CHRISTIAN COLLEGE OF ENGINEERING

AND TECHNOLOGY
ODDANCHATRAM-624619.

DINDIGULDT,TAMILNADU.

LAB MANUAL
REGULATION-2021
CCW332-DIGITAL MARKETING

DEPARTMENT :COMPUTER SCIENCE AND ENGINEERING

COURSE :B.E-CSE

YEAR/ SEMESTER :III/6th

PREPARED BY CHECKED BY HOD

Mr. PRASATH K
AP/CSE
CCW332- DIGITAL MARKETING

SYLLABUS

OBJECTIVE :
 Analyze how newsletters contribute to a company’s branding strategy and
customer engagement.

 Conduct keyword analysis for a skincare hospital using Google Keyword


Planner to improve search visibility.

 Demonstrate how to use the indexing API to speed up search engine


recognition of new or updated web pages.

 Investigate how insurance companies efficiently manage and convert leads


through digital tools.

 Examine how predictive analytics enhances automated marketing strategies


for better customer targeting.

PRACTICAL EXERCISES :

1. Subscribe to a weekly/quarterly newsletter and analyze how it’s content and


structure aid with the branding of the company and how it aids its potential
customer segments.

2. Perform keyword search for a skincare hospital website based on search


volume and competition using Google keyword planner tool.

3. Demonstrate how to use the Google WebMasters Indexing API.

4. Discuss an interesting case study regarding how an insurance company


manages leads.

5. Discuss negative and positive impacts and ethical implications of using social
media for political advertising.

6. Discuss how Predictive analytics is impacting marketing automation

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