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Module I Creativity Idea Generation Techniques

The document outlines various idea generation techniques including brainstorming, mind mapping, SCAMPER, the 5 Whys, reverse brainstorming, and random word association. Each technique emphasizes creativity and collaboration, aiming to enhance problem-solving and innovation. Additionally, it highlights the importance of cultivating a creative mindset and fostering an environment conducive to idea generation.

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jainarinjay1244
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124 views10 pages

Module I Creativity Idea Generation Techniques

The document outlines various idea generation techniques including brainstorming, mind mapping, SCAMPER, the 5 Whys, reverse brainstorming, and random word association. Each technique emphasizes creativity and collaboration, aiming to enhance problem-solving and innovation. Additionally, it highlights the importance of cultivating a creative mindset and fostering an environment conducive to idea generation.

Uploaded by

jainarinjay1244
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Idea Generation Techniques

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Brainstorming: Quantity Breeds Quality
Defer judgment Focus on quantity Build on ideas Stay focused

Encourage all ideas, no Aim for a high volume of Combine and improve Keep the discussion
matter how wild they diverse ideas. upon existing aligned with the specific
seem. suggestions. topic.

Brainstorming groups generate 37% more ideas when using visual aids.

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Mind Mapping: Visualizing
Connections
Central idea
Place the core concept in the middle.

Related themes
Connect subtopics and associated ideas.

Keywords & images


Simplify information for better recall.

Free association
Let your mind wander and explore paths.

MindManager is used by 83% of Fortune 100 companies.


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SCAMPER: A Checklist for
Innovation
Substitute
What can be replaced?
Example: Instead of using plastic packaging, can we use biodegradable materials?

Combine
What can be merged?
Example: Can we combine a fitness app with a diet planner for better results?

Adapt
What can be altered?
Example: Can we adapt restaurant food delivery models for medicine delivery?

Modify
What can be changed?
Example: Can we make smartphones with extra battery life or flexible screens?

SCAMPER was developed by Bob Eberle, based on the work of Alex Osborn.
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SCAMPER: A Checklist for
Innovation
Put to Another Use – Use an existing product in a new way.
Example: Can we use old newspapers to make eco-friendly bags?

Eliminate – Remove unnecessary components to simplify a process.


Example: Can we remove unnecessary steps in online shopping checkout?

Reverse (or Rearrange) – Change the sequence or structure.


Example: Can we reverse the customer service process by offering self-help AI
chat before human support?

SCAMPER was developed by Bob Eberle, based on the work of Alex Osborn.
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The 5 Whys: Root Cause Analysis
1 State problem
Clearly define the issue.

2 Ask "Why?"
Drill down to the fundamental cause.

3 Beyond symptoms
Focus on underlying reasons.

4 Find root
Reach an actionable insight.

Encourage honesty to create a safe space for truthful answers.


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Reverse Brainstorming: Identifying Problems

Define Negative ideas Reverse


Clearly state the issue. Make the problem worse. Turn ideas into solutions.

Instead of improving customer service, how can we make it terrible?

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Random Word Association

2 Associate

1
Random word

New ideas
3

Problem: Improve employee morale. Random word: "Bicycle." Ideas: Team-building bicycle tours.

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Cultivating a Creative Mindset
1 Idea Generation
Practice and experimentation are key.

2 Combine techniques
Adapt methods for situations.

3 Culture
Foster an environment for ideas.

4 Every idea
Small improvements can lead to big breakthroughs.

Ideas increase profit margins by 38%. Every idea matters.

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