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Advertisement Assets For Amazon

The document outlines specifications for Sponsored Brand Assets, including advertising videos and banner advertisements, detailing requirements such as aspect ratio, resolution, file size, and audio specifications. Additionally, it provides guidelines for Sponsored Display Assets, including logo and image specifications, emphasizing content restrictions and file formats. The document also suggests ideas for visuals and mentions placements on Amazon for both desktop and mobile.

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88 views3 pages

Advertisement Assets For Amazon

The document outlines specifications for Sponsored Brand Assets, including advertising videos and banner advertisements, detailing requirements such as aspect ratio, resolution, file size, and audio specifications. Additionally, it provides guidelines for Sponsored Display Assets, including logo and image specifications, emphasizing content restrictions and file formats. The document also suggests ideas for visuals and mentions placements on Amazon for both desktop and mobile.

Uploaded by

operations
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SPONSORED BRAND ASSETS (Videos & Banners)

1. Advertising Videos Specifications


• 16:9 aspect ratio
• 1280 x 720px, 1920 x 1080px or 3840 x 2160px
• 23.976, 24, 25, 29.97, 29.98 or 30 fps
• 1 Mbps or higher bit rate
• H.264 or H.265 codec
• 6-45 sec long
• 500 MB or smaller
• MP4 or MOV file
• Main or baseline profile
• Progressive scan type
• 1 video stream only
Audio specs
• 44.1 kHz or higher sample rate
• PCM, AAC or MP3 codec
• 96 kbps or higher bit rate
• Stereo or mono format
• Not more than 1 audio stream

Video Types to go with: [Link]

2. Advertisements Banners Specifications


• No individual product images
• No logo
• No text or graphics covering the primary image
• Dimensions are at least 1200 × 628 px
• File size is smaller than 5 MB
• File format is PNG, JPEG, or GIF
Ideas
• People using Products with attractive background.
• Type of products with its application background.

Placement on Amazon (Desktop)


Placement on Amazon (Mobile)

SPONSORED DISPLAY ASSETS (Images & Logos)


1. Logo Specifications
• Dimensions are at least 600 x 100 px (Also share Open file too)
• File size is smaller than 1MB
• File format is PNG or JPEG

2. Image Specifications
• Image size: 1200 x 628 px or larger
• File size: 5 MB or smaller
• File format: PNG, JPEG or GIF
• Content: No text, graphics or logo added to the image
Sponsored Display Placement on Amazon

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