Cognitive Biases in Decision Making – Study Notes
Definition:
Cognitive biases are systematic patterns of deviation from norm or rationality in
judgment. They often result from the brain’s attempt to simplify information
processing.
1. Common Biases:
Confirmation Bias: Tendency to search for or interpret information that
confirms one’s preconceptions.
Anchoring Bias: Relying too heavily on the first piece of information
encountered (the “anchor”) when making decisions.
Availability Heuristic: Overestimating the importance of information
readily available in memory.
Overconfidence Bias: When someone’s confidence in their judgments is
greater than their accuracy.
Loss Aversion: Tendency to prefer avoiding losses over acquiring
equivalent gains.
2. Impacts on Decision-Making:
Can lead to poor financial, social, or strategic decisions.
Influences hiring, policy-making, risk assessment, etc.
3. Mitigation Strategies:
Encourage diverse viewpoints and devil’s advocacy.
Use decision-making frameworks (e.g., cost-benefit analysis).
Practice mindfulness and critical thinking.
4. Applications:
Psychology & behavioral economics
Marketing & consumer behavior
Business strategy & leadership
Public policy & risk communication