Using Ubersuggest to research topics and generate content ideas

The algorithm is your favorite social media platforms way of organizing the content on your
feed by relevance rather than timeframe.
● Your feed is working to show you what it thinks you want to see rather than showing you
everything everyone has posted in real time.
● The more relevant your content is, the more likely your ideal audience will be interested
in it.
● There is a lot of competition in the social media space and creating content that stands
out from the crowd isn't always easy. Even if you're willing to put in the efforts, it would
take a ton of time to figure out high quality content ideas that your target audience will
want to respond to.

So what is Ubersuggest?
● Ubersuggest is an online keyword research tool that can help you brainstorm content
ideas that your audience will love without having to do all that hard work yourself.
● You can easily generate content ideas for your social media by going to Ubersuggest
content idea tab, entering any relevant keywords from your industry or even putting in
three or four word phrases.

For example, olive oil. And what you'll see is Ubersuggest will give you an overview.
● In the volume section, you can see how popular that keyword is and the keyword ideas
section shows you what other related keywords you can search for.
● As you scroll down, you'll see a content ideas report which shows you all the blog posts
that are popular based on the keywords you searched. These blog posts are ranked based
on social shares, backlinks, and estimated traffic.

You do not create all the same content that other people are creating.
● You want to use the content ideas report to analyze what kind of content people like in
this industry and what kind of content they hate, because Ubersuggest also shows you
the content that isn't performing well so that you can avoid creating content that no one
searches for. And instead create more content that people are actually searching for.
 ● In addition, while having some insights into content ideas is great, I would also suggest
that you repurpose these ideas into different content formats.

For example, let's take a look at the 10 easy cakes made using olive oil - delicious, suggestions.
● This content could maybe inspire you to create a static image post that talks about
different olive oil cake recipes.
● But you can also turn that idea into a carousel post on Instagram, a short article on
LinkedIn or even an engaging TikTok video about out that topic.
Using Airtable to plan and organize content

The process of creating content can be overwhelming and involves many steps.
● How can you keep track of when and what to post?
● How do you keep all of your content well-organized?
● And how do you keep your team and clients in the loop?
Having a content calendar, it's like having Marie Kondo organizing your entire social media
marketing strategy.

Airtable's a very user-friendly tool and can be customized to meet the needs of your content.
● Starting from the left, the scheduled date field is used to coordinate scheduling.
● Colorful single select fields such as content filler and topics allow you to plan out the
ideas of each post. If your team works with photo assets or videos, you can easily add
an attachment field to store images, videos, PDFs, and other file types for each record in
the base.
● The caption field allows you to keep track of the copywriting of each post.
● For more precise planning, you can include a field that lets you plan out the style of the
post.
● You can also include another field that can keep track of the status of each post.
● You can easily invite someone as a workspace collaborator or as a base collaborator.
○ A workspace collaborator has access to all the bases in the workspace
○ A base collaborator has access to only the bases shared with them within a
particular workspace.
○ If you want someone to see the content of a view without seeing any of the other
tables, you can also create a read-only view share link that allows anyone with
the link to see, but not edit the record visible in the view.

How do you customize different fields so that they better match your team's processes?
● Click on the dropdown arrow at the top of each column, then selecting Customize Field
Type. And from here, you will see a list of available options.
● You can further customize your calendar by creating different views, which are like
different lenses through which you can see the same data.
Using Wordtune to write compelling and impactful copy

There are two ways that you can use Wordtune

● one way is through the editor page
● the other way is through the Chrome extension, either way works the same.

Functions
● After writing, highlight the sentence you want to fine-tune by clicking the rewrite button,
and you'll get a dropdown menu with several new versions of your sentence.
● There's also the shorten and expand feature. What these feature do is that it will either
rewrite your sentence into a shorter paraphrase version or a longer elaborated version of
your sentence.
● Another premium feature you can use is the word finder, which is especially useful for
people who are not native English writers. If you click the word finder button, you can
type a word in your own language, and press enter to get suggested English words.

By using tools like Wordtune, you'll be able to get your writing done faster, and guarantee it will
be error-free, and high-quality.
Using Canva to design captivating social media graphics

You can create either a free or pro account. From there, you can see the homepage of the tool.

There are a wide range of creative formats and delivery options but we're going to navigate to
the social media button.
● Here you can see the most popular social media platforms and their respective formats.
● If the format that you are looking for is missing, you can always go to the search bar and
type it there. A list of options will populate almost immediately.

Instagram post option.

● You get to see the dimensions of the post and you can also choose whether to start a
blank post or get some inspirations from Canva's template library. If you pick the latter,
you see a lot of different pre-built templates that you can use as a starting point.
● Looking for something more specific? Well, you can filter by style, theme and even color
palette.
● You can even upload your own assets by navigating to the upload menu. Canva supports
all major formats.
Using Mojo to create engaging video content

Studies have shown that brands who use videos enjoy 41% more traffic than the ones that don't.
41%, that's the difference between a 5'7" tall average person and a 7'10" giant, taller than any
players in the history of the NBA.

You can use Mojo to

● create animated videos for other platforms such as LinkedIn, YouTube, Pinterest, and
more
● create beautiful quality videos that are specific to a type of business, whether it is a
restaurant, e-commerce, blog, or something else.

The free version of Mojo offers a decent selection of templates, but the premium version which
is Mojo Pro, offers even more templates and animation effects. With the paid subscription, you
can also change the aspect ratio of videos to fit other media such as grid post.

How do you use Mojo?

● Your first step will be to choose a template. The Mojo app has an extensive library of
templates to choose from, and you'll be more than likely to find a template you like. If
you know your brand's personality and aesthetics, this might be an easy task. If not, it's
easy to just pick the prettiest thing you see and go for it.
● Once you have selected a template, you can edit it in many different ways. This is where
you get really creative as Mojo comes with many options to customize the template.
○ the template section lets you change the current templates, and offers preview of
other templates with your media
○ the color section lets you change the color scheme of the template. Mojo already
has palette presets for you to choose from, but you can also input your own
palette by changing the colors of the default template
○ the music section lets you choose other music available from the app, but you
are also able to upload your own music
○ the format section lets you change the aspect ratio of your video. The default is
nine to 16, which is the aspect ratio for Instagram stories, but you can also use
 their other presets like the YouTube, LinkedIn, or Facebook post format. You can
even create your own custom aspect ratio to suit the type of video you need
○ the duration section allows you to alter the durations of your videos.
● Another thing that you can customize is your text.
○ By default, the text is in the same style and font as from the template preview,
but you can easily format it to another font, style, alignment, size, and color.
○ The cool thing about Mojo is the ability to choose from different typography
styles, from large titles, to captions and other forms of text.
● Finally, when you're satisfied with your edit, click the eye tool on top to preview your
design, then click done to export. As soon as you export the video, you'll be given the
options of sharing it directly to Instagram stories by default, or you can save it as a video
so you can share it on other social media platforms.
Using Facebook Creator Studio to automate posting

Facebook Creator Studio is a one-stop shop for social media marketers to manage, monetize,
and track content across their Facebook and Instagram accounts. So think of it as a powerful
content management hub.

So how do you use Creator Studio?

To get started, head over to Creator Studio from your personal page menu, or go to
https://business.facebook.com/latest/home. Please know that in order to schedule a post, you
must either be the owner of the page, or you have been given permission to manage it.
● To schedule post for your Facebook page, you just need to simply click the Create Post
button up in the top left corner. Then you have the option to create post, add story,
upload video, upload multiple videos, go live, or post video across pages.
● Next, create a post like you normally do. So go ahead and add the post captions and
links, media, or other optional things such as link review, locations, sponsor tags, post
add-ons, and call-to-actions. You can also select additional distribution options, such as
when you want your post to stop showing in the news feed, as well as who can see it. If
everything looks fine, you can either press the Publish button to publish the post
immediately, or click the little arrow button on the side to set the date and time you want
it to go live.
● To schedule a post for Instagram, click the Instagram icon at the very top of the page in
Creator Studio, then click the Create Post button up in the top left corner. For now, this
scheduler works for feed post and IGTV. It can't schedule stories or Instagram Reels just
yet.
● To schedule an Instagram feed post, you first need to click Instagram Feed from the
dropdown menu, then choose the IG account that you want to schedule content for from
the menu on the right. You can then choose images or videos either by uploading or
choosing from your Facebook pages assets. And then you can write your captions.
● You can even tag other Instagram accounts or products. If you have set up shopping
catalogs. In the advanced settings, you can turn off commenting or tag sponsor partner
if applicable.
● Once everything looks good, you can choose to either publish a post, save it as a draft,
or schedule the post by clicking the little arrow button next to the publish button. You
can always go in and edit your content after it's been scheduled, or delete it all together.
● Also, once the content is published, you'll get real time results of how your content
performs, such as clicks, engagement, and views. This will provide you with information
to guide your future actions. At this point, you've learned how to schedule content for
both Facebook and Instagram using Creator Studios.
● And after you schedule your post, I also encourage you to check out other features
available on the platforms, starting with Insight.
○ So the Insight tab is where you can track how your content is performing, get
metrics on your estimated earnings, and discover advanced insights about your
audience across your Facebook pages.
○ The inbox tab is where you can manage interactions across all your pages,
including Facebook messenger, and post comments, as well as Instagram post
comments.
○ The monetization tab is where you can check your eligibility, apply and onboard
to in-stream ads, fan subscriptions, and access to brand collabs manager.