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The document outlines a survey structure assessing the impact of technology and personalization in 3-star hotels. It covers demographic information, specific technologies, factors influencing customer experience, and personalization strategies, ensuring a comprehensive evaluation of guest satisfaction. The questions are designed to respect privacy while effectively measuring the role of technology in enhancing the overall guest experience.

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camasomichaeljaykennedy
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27 views1 page

Comments 2

The document outlines a survey structure assessing the impact of technology and personalization in 3-star hotels. It covers demographic information, specific technologies, factors influencing customer experience, and personalization strategies, ensuring a comprehensive evaluation of guest satisfaction. The questions are designed to respect privacy while effectively measuring the role of technology in enhancing the overall guest experience.

Uploaded by

camasomichaeljaykennedy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Comments:

I. Demographic Profile of the Respondents


Clear and inclusive questions regarding gender, age, and frequency of stays. Including
"Prefer not to say" for gender respects respondent privacy. Expanding the list of hotels or
adding an "Other" option could increase the scope of responses.

II. Specific Technologies in 3-Star Hotels such as Artificial Intelligence, Service Robots, Mobile
Check-in, Smart Room Controls, and other technologies
The questions are well-designed to evaluate the role of these technologies in enhancing
guest experience. Each section covers various aspects like convenience, personalization, and
security, offering a thorough insight into how these technologies impact customer satisfaction.

III. Factors Influencing Customer Experience in Technology Integration


The focus on ease of use, relevance, and privacy concerns helps gauge the effectiveness
of technology in improving guest satisfaction. The questions ensure a balanced evaluation of
both practical and emotional factors influencing customer experience.

IV. Personalization Strategies


The questions here focus on customized recommendations, tailored amenities, and
personalized communication effectively measure the impact of personalization on guest
satisfaction, making it easy to assess how well hotels cater to individual needs.

V. Impact of Technology Integration and Personalization on Customer Experience


The section accurately addresses the overall role of technology and personalization
strategies in enhancing the guest experience, focusing on their significance in convenience,
satisfaction, and guest comfort.

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