Kim+Joshua (1401-1424)
Kim+Joshua (1401-1424)
INTRODUCTION
A cashless society is one where financial
transaction are executed digitally, without physical
banknotes changing hands; it makes use of
electronic forms of payment such as credit and
debit cards, mobile wallets, payment apps, internet
banking, a cashless point of sales (POS) systems,
and other forms of digital payments (The pros and
cons of a cashless society, 2019). A cashless
transaction is an automated or online operation
that may take place between two people, business
or organizations (Nair, 2019). While JCM Global
(2020) states that a cashless payment is any
transaction that doesn’t use traditional, physical
currency. Massally et al (2019) states that digital
payment is a monetary transaction between two
parties with the use of digital payment instrument
(like bank transfer, mobile wallet, etc.) in which
both payor and payee use an electronic medium.
There is an increasing rate of using E-
payment as a mode of settling an individual's
financial obligations. Due to Covid-19, the World
Health Organization (WHO) is encouraging the
public to observe physical distancing. Following the
minimum health safety protocols will help to
decrease the transmission of the virus. In recent
years, the trend in using electronic payments
rather than physical cash is growing, and due to
Coronavirus, which gives tendency to avoid
unnecessary physical contact, the trend of cashless
society is likely to accelerate (Pettinger, 2020). In
addition, everyone has the obligation to be more
cautious and contribute to the recovery of the
country’s health sector and economy. Furthermore,
according to Le and Lim (2019), many lives and
livelihood in 2020 were lost due to COVID – 19
Pandemic, but due to the situation, it also helps the
transition of Asia to digital financial services; The
digital payment ecosystem in the region is growing
as countries collaborate to connect their domestic
payment system despite border restrictions.
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The Philippine Government is also
encouraging the public to use the digital payment
platforms to avoid physical contact and observe the
health protocols. The Government is trying to
persuade the people to take advantage of modern
technology. They are endorsing to use the online
platforms such as zoom, google meet for
organizational meetings and events, and using
epayment applications such as Gcash, Paymaya,
online banking, etc. to avoid physical contact.
According to Vea (2021) as cited in Abadilla (2021),
nowadays, consumer used their phones in ordering
online and paying cashless, and many businesses is
migrating to digital, so there’s no turning back now
when it comes to digital payments and e –
Commerce in the Philippines. By utilizing such
technology, it will help the public to avoid getting
Covid-19 virus and decrease its transmission. As
the government promoted cashless transactions as
part of the health protocols to prevent the spread
of the virus, Filipinos now become digital payment
centric, and it becomes the most preferred mode of
settlement (Manila Standard, 2021).
The DTI e-Commerce Philippines 2022
Roadmap shows the step-by-step narrative that
contains an assessment of our current situation,
our goals and objectives, and strategies and
measures of success. Thus, having a phase 1 as a
review, phase 2 as engagement phase, phase 3 as
formulation, phase 4 as public launch of e-
Commerce Philippines 2022 Roadmap, and lastly
the Phase 5 as Communication, information and
advocacy campaign on e-Commerce 2022
Roadmap. Furthermore, Local Government Units
(LGUs), other government agencies and businesses
are now accepting digital payment. It provides
convenience in receiving and paying financial
obligations to the government and other
businesses. For instance, the Bureau of Internal
Revenue (BIR) allows the public to pay their taxes
thru online platforms, like Gcash, Paymaya, and
accredited online banking services. According to
Bangko Sentral ng Pilipinas (2020) as Cited in
Agcaoili (2020), more agencies and local
government units (LGUs) are now allowing
individuals and businesses to pay taxes, permits
and other obligations to the government digitally.
With the help of LGUs and other government
agencies, the public is now utilizing the e-payment
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platforms that are currently available in the
country. Diokno (2021) as cited in Manila Standard
(2021) states that, “We expect a coinless society by
2025; the BSP expects the transition to gather pace
amid the rise in electronic payments during the
pandemic; in view of this, the BSP will continue to
engage the public to ensure that Filipinos will adjust
well to this transformation”.
It is more practical and cost-effective to
adapt the digital payment rather than pursuing
cash settlement of obligations. Maintaining a lot of
cash will also corresponds to higher cost for the
businesses and for the banks. Moreover, there will
be enormous benefits for the private and public
sector if they work together to adapt the latest
technology and gain the cashless society’s full
potential. According to Wang (2020), the cost
associated with handling and transporting cash will
be gone thru eliminating cash payment, and given
the fixed cost associated with accepting cash, it is
more cost – effective for some business to not
accept cash at all. Furthermore, Cashless
transaction does not require physical contact by the
parties involved and FIAT Currency, making it more
convenient to the payor and the payee. Sy (2020)
as cited in Endo (2020) states that, “In a world
where digital is the new normal, financial
technology should be considered the bedrock of
digital services”; “Aside from the convenience, it is
also less risky than cash handling, more efficient
than physical payments, and is also very
transparent”.
As the modern economy moves toward a
rebound, the importance of the digital
transformation has been highlighted in literature for
organizations to prosper in the new normal.
However, there has only been a minimal amount of
attention paid to focused on the firms' historical
growth circumstances, which could influence the
spread of electronic payments. Thus, the objective
of this study is to know the impact of e-payment
platforms among selected Microentrepreneur in
Taguig City since it is widely used due to Covid-19
pandemic, the problems encountered in using e-
payment systems, and to proposed guidelines in
collection and disbursement process.
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THEORETICAL REVIEW
Technological Acceptance Model (TAM)
The Technological Acceptance Model (TAM) is
a modified version of the Theory of Reasoned
Action (TRA) developed by Fishbein and Ajzen. It
was introduced by Davis in 1986 and aimed to
explain how users adopt and use technology.
According to Davis (1989), as cited in Restianto et
al. (2018), the primary objective of TAM is to
provide a theoretical framework that encompasses
users' beliefs, attitudes, and intentions. TAM
suggests that perceived usefulness and perceived
ease of use are two key factors that significantly
influence users' acceptance of an information
system. These factors play a crucial role in shaping
users' behavior toward technology adoption.
Restianto et al. (2018) further emphasize that TAM
highlights two essential elements that impact
technology integration. The first element is the
users' perception of the technology's usability,
while the second element is the perceived
convenience of its use. TAM aims to elucidate the
underlying mechanisms that drive technology
acceptance, enabling researchers to predict user
behavior and provide a theoretical foundation for
successful technology implementation.
Perceived usefulness refers to users'
perception of how much a particular technology
enhances their performance and productivity. It
represents the users' belief in the ability of the
technology to help them achieve their goals and
improve their work efficiency. Venkatesh et al.
(2003) emphasize that perceived usefulness is a
critical factor influencing the acceptance and
adoption of technology. Users are more likely to
embrace and utilize technology if they perceive it
as helpful in facilitating their tasks and contributing
to their overall effectiveness.
Perceived ease of use is the users'
perception of how effortless it is to use and
understand a particular technology. It reflects the
extent to which users believe that the technology
requires minimal effort and is simple to learn.
Venkatesh et al. (2003) emphasize that perceived
ease of use is a significant predictor of user
acceptance and technology usage. Users are more
likely to adopt and utilize technology if they
perceive it as easy to use and navigate.
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Intention to use refers to the user's
willingness or motivation to use a technology. It
represents the user's conscious decision and
commitment to utilizing the technology in their
tasks or activities. Intention to use is a crucial
variable in TAM as it directly influences actual
technology usage. It is influenced by both
perceived usefulness and perceived ease of use.
Venkatesh and Davis (2000) highlight the
importance of intention to use in understanding
users' behavioral intentions and subsequent
technology adoption.
Actual use refers to the extent to which
users engage in the actual utilization of a
technology after adopting it. It measures the user's
real-life usage of the technology in their work or
daily activities. Venkatesh and Davis (2000) assert
that actual use is influenced by both perceived
usefulness and perceived ease of use. The more
users perceive the technology as useful and easy to
use, the more likely they are to actively use it in
practice.
Both perceived usefulness and perceived
ease of use are interrelated and critical
determinants of technology acceptance. According
to Davis (1989), users are more likely to adopt a
technology if they perceive it to be both useful
and easy to use. The adoption of digital payment
systems by customers has been thoroughly
studied using the Technology Acceptance Model
(TAM), it has been disclosed. It has been
discovered that perceived utility and perceived
simplicity of use are the most crucial elements
that positively affect a consumer's attitude. In
addition to these, simplicity, awareness level,
mobility, trust, and security also play a role.
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HYPOTHESIS
This research will test and assess the hypothesis:
H1: There is no significant relationship
between the level of effectiveness of the e-
payment platform used by micro-entrepreneurs
and their business profile?
H2: There is no significant relationship between
the impact of e-payment platform and
microentrepreneurs’ business profile?
METHODOLOGY
Not effective or no
2 1.5-2.49 Disagree
Impact
Mean
1. E-payment system is more effective in 3.62 Strongly Agree 1
terms of security of financial transactions.
2. E-payment system is very fast and
effective in
paying financial obligations and received the 3.53 Strongly Agree 4.
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payment from clients on a timely manner. 5
3. Using e-payment system is stress free,
3.61 Strongly Agree 2
accessible and very convenient
4. Using e-payment system is more effective
4.
in identifying the transaction and payment 3.53 Strongly Agree
5
details.
5. Using e-payment system effective to
3.55 Strongly Agree 3
easily trace financial transactions
Overall Mean 3.57 Strongly Agree
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Legend: 3.50 - 4.00 Strongly Agree, 2.50 - 3.49 Agree,
1.50 - 2.49 Disagree, 1.00 - 1.49 Strongly Disagree
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Table 9. Impact of E-payment Platform to the
Selected Micro-entrepreneur Business in terms of
Disbursement
Indicators Mean VI Ran
k
1. E-payment makes salary payment easier
3.71 Strongly Agree 1
than before
2. E-payment system has reduced errors in
the payment of workers’ salary to a barest 3.32 Agree 9
minimum.
3. E-payment is adaptable and flexible 3.62 Strongly Agree 3
4. E-payment system is the most secure
payments: 3.45 Agree 8
paying by invoice.
5. E-payment facilitates timely payments. 3.56 Strongly Agree 6
6. E-payment provides great security for
3.46 Agree 7
disbursement transactions.
7. It provides convenience of access as it is
3.67 Strongly Agree 2
available 24/ 7
8. The use of e-payment will make
disbursement process more efficient and 3.57 Strongly Agree 5
effective.
9. Overall, e-payment system is an easy
3.58 Strongly Agree 4
means of disbursement.
Overall Mean 3.55 Strongly Agree
CONCLUSIONS AND
RECOMMENDATION
Conclusion:
1. The research findings suggest that an effective
e-payment platform is characterized by
providing secure financial transactions, which is
a key indicator of perceived usefulness. The
platform should also be easy to learn, control,
and navigate to enhance perceived ease of use.
However, respondents expressed less
confidence in the speed of transactions, timely
payment receipt, and the ability to easily
identify transaction details, particularly due to
clearing processes involved in certain e-payment
transactions such as ACH transfers, wire
transfers, and electronic transfers via third-party
systems. Additionally, concerns were raised
regarding the clarity and ease of understanding
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of e-payment platforms, considering the
importance of user-friendly design and the
varying technological proficiency among users,
especially older individuals.
2. E-payment platforms have a positive impact on
selected micro-entrepreneur respondents in
terms of revenue, collection, and disbursement.
The findings suggest that e-payment systems
contribute to increased sales, provide
convenience of access, and make salary
payments easier for the microentrepreneurs.
However, it should be noted that in terms of
revenue, the impact on increasing business
profitability is less pronounced as it also
depends on various factors such as expenses,
debt, and operating costs. Regarding collection,
the micro-entrepreneurs express some
reservations about the security of e-payment
systems due to occasional disputed transactions
and technical problems encountered. In terms of
disbursement, the respondents indicate that
while e-payment systems have reduced errors in
salary payments, human error still plays a
significant role in computing and entering
employee wages into the system.
3. There is no significant relationship between the
effectiveness of e-payment use among micro-
entrepreneurs and their business profile
variables. This suggests that the perceived
usefulness and perceived ease of use of
epayment platforms are independent of the
micro-entrepreneurs' position, location, main
business activity, and years of operation.
4. There is no significant relationship between the
impact of e-payment use among micro-
entrepreneurs and their business profile
variables such as position, location, industry, or
years of operation in terms of revenue and
collection. However, it is important to note that
e-payment platforms have shown to positively
impact sales, profitability, and operational
efficiency in SMEs in previous research.
Additionally, the study found a significant
relationship between years in operation and the
impact of e-payment platforms on disbursement,
indicating that businesses with longer
operational history should prioritize
implementing efficient disbursement processes.
5. The most prevalent problem encountered by
micro-entrepreneurs in using e-payment
platforms is related to technical issues,
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specifically "System Bugs," which was reported
by 70% of the respondents. This problem ranked
as the highest among the identified challenges.
Additionally, "Server Errors" and "System Crash"
were also reported as significant problems,
ranking second and third, respectively. These
findings highlight the importance of addressing
and resolving technical issues to ensure smooth
and efficient integration of e-payment platforms
in business operations.
Recommendation:
1. Fintech companies should prioritize the
development of effective e-payment platforms
that are user-friendly, easy to learn, navigate,
and enhance the security of financial
transactions. This can be achieved through
continuous improvement of the platform's
interface, providing clear instructions, and
implementing robust security measures. E-
payment platforms should also incorporate
features that help users easily identify
transaction and payment details, which includes
transaction labels, detailed descriptions, or
customizable tags to facilitate accurate tracking
and reconciliation of payments.
2. Micro-entrepreneurs should ensure that the e-
payment platform they utilize for their business
is user-friendly, providing ease of learning,
control, and navigation, while also enhancing
the security of their financial transactions.
3. Promoting the adoption of e-payment platforms
is recommended, particularly among businesses
in the retail and related industries. Furthermore,
businesses that have been operating for five
years or more should consider implementing e-
payment platforms to improve operational
efficiency, particularly in the area of
disbursement.
4. Based on the findings regarding the challenges
faced by users of e-payment platforms, it is
recommended that e-payment platform
providers, including GCash, PayMaya, banks, and
other fintech companies, should offer
comprehensive training, seminars, and
instructional manuals focused on platform usage
and addressing common user issues. Special
attention should be given to addressing
problems stemming from service providers.
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Additionally, establishing a Customer
Relationship Management (CRM) system is
advisable to enhance user support and
satisfaction.
5. In the event of platform failure, users are
advised to promptly reach out to the customer
service of the respective e-payment platform for
assistance and resolution of any issues
encountered.
6. Micro-entrepreneurs should adopt the proposed
guidelines for the collection and disbursement
process. These guidelines were developed by
the researcher based on their own experience
and practical application in the field of business.
Implementing these guidelines is expected to
enhance the process, making it more efficient
and effective.
FURTHER STUDY
Since this study was only done over a period of six
months, it is advised that the future researchers
expand the sample size of the study to collect more
accurate and reliable data. Furthermore, it is
strongly encouraged to include additional variables
to explore and know more about the impact of e-
payment to the society. Lastly, it is recommended
that future researchers should evaluate on how to
integrate effectively and efficiently the e-payment
platforms in the business of micro-entrepreneurs.
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