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Course Content BA Sem3 BBA

The document outlines the course content for Introduction to Business Analytics at Galgotias University, covering key topics such as descriptive, predictive, and prescriptive analytics, along with relevant tools and techniques. Each unit includes case studies to illustrate practical applications in various industries. The course aims to equip students with essential skills and knowledge for analyzing business data effectively.

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Piyush Mehra
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154 views1 page

Course Content BA Sem3 BBA

The document outlines the course content for Introduction to Business Analytics at Galgotias University, covering key topics such as descriptive, predictive, and prescriptive analytics, along with relevant tools and techniques. Each unit includes case studies to illustrate practical applications in various industries. The course aims to equip students with essential skills and knowledge for analyzing business data effectively.

Uploaded by

Piyush Mehra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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GALGOTIAS UNIVERSITY – SCHOOL OF BUSINESS – BBA - SEMESTER -3

Course Content : Introduction to Business Analytics

Unit I: Introduction
Analytics: Business analytics, data analytics, and data science. Evolution of business
analytics. Using business analytics: key benefits; challenges faced by organizations.
Tools/techniques for business analytics. Types of business analytics. Data for business
analytics. Business analytics professionals: Application analyst, research analyst, and user analyst; key
skills for business analyst professionals.
Case study- 2018 saw a sharp increase in air crash death visualizing and evaluating risk.

Unit II: Descriptive Analytics (Using MS Excel/Python/R)


Meaning, examples, and applications of descriptive analytics. Descriptive statistics:
Frequency distributions and histograms, Measures of location, dispersion, and association.
Data visualization: Tabular versus visual data. Tools and software for data visualization.
Creating charts. Dashboards.
Case study: Times are changing_the case of Movado Group

Unit III: Predictive Analytics (Using MS Excel/Python/R)


Meaning, examples, and applications of predictive analytics. Tools for building predictive
models: Trendlines, regression analysis. Forecasting techniques. Data Mining: Basic
concepts, approaches.
Case study: America’s major league soccer_artificial intelligence and the quest to become a
world class league.

Unit IV: Prescriptive Analytics (Using MS Excel/Python/R)


Meaning, examples, and applications of prescriptive analytics. Optimization models: Types,
Examples. Developing linear optimization model. Solving linear optimization model.
Transportation models. What-if analysis for optimization models.
Case study: VBK fibreo tech pvt ltd_product mix dilemma

Unit V: Decision Analysis and Applications of Business Analytics


Formulating decision problem. Decision Trees- structure and components. Utility and
decision making. Applications- Web analytics, marketing analytics, human resource
analytics, supply chain analytics.
Case study: Mentorrd EduTech_charting new territories through social media marketing.

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