Role Analysis
Quick Tips to prepare for Digital Marketing
Likely Companies where this role exists:
• Angel Broking
• ICICI Prudential
• Paytm Mall
• Flipkart
• Amazon
• Snapdeal
• Myntra
• Infosys
• TCS Wipro
• Cognizant
• Tech Mahindra
• Hindustan Unilever (HUL)
• Procter & Gamble (P&G)
• Reliance Retail
• Big Bazaar
• Reliance Jio
• Bharti Airtel
• Vodafone Idea
• HDFC Bank
• ICICI Bank
• Zerodha
• Maruti Suzuki
• Tata Motors
• Hyundai Motors
• Nestle India
• ITC Limited
• PepsiCo India
• Apollo Hospitals
• Dr. Reddy's Laboratories
• Fortis Healthcare
• Swiggy
• Zomato
• Ola
Roles offered by these Companies:
• Digital Marketing Manager
• SEO Specialist
• Social Media Manager
• Content Marketing Manager
• Email Marketing Specialist
Questions about industry/sector:
These questions are important to prepare as a business graduate. Recruiters expect you to have holistic view of the
problem/role.
Market Analysis:
This document has been created to provide you some guidance for quick preparation. The questions listed here are not exhausti ve by any means and are not
unique/ specific to the mentioned companies. Also, companies are also indicative (not at all exhaustive) – they are used to provide you with better context for
preparation. Use your own judgment to prepare exhaustively. Do not circulate further – we have worked very hard to create this!
Role Analysis
• What types of internet-based companies/business models exist in various industries?
• Who are the top competitors for us? Compare them with us.
• How would you gauge the TAM (Total Addressable Market) of a certain category in India?
• What has been the change in the trend of <category> in the last 2 years?
• Compare the industry pre vs post covid.
• What kind of new products have come up in the last 1 year in this industry?
• What are some product features that we can take over from our competitors?
Industry Opinion and Analysis:
• How does digitization change the E-commerce business?
• What is your opinion about the state of the Indian E-commerce industry?
• What is your opinion about the state of Fintech?
• How does the Chinese crackdown on tech companies affect the industry?
• How does the government’s policy on antitrust laws with respect to Amazon change the industry? (Global
Phenomenon)
Startup Growth and Investment:
• What are the typical stages of startup growth? (Pilot, Establish Product Market fit, User Acquisition/Cash burn, Building
Loyalty, Increasing Profitability)
• How does FDI help in the growth of the sector?
Digital Marketing Strategy:
• How do you ensure compliance with data protection and privacy regulations, such as GDPR or CCPA, in your digital
marketing activities?
• How do you stay updated with the latest trends and changes in digital marketing?
• How would you approach digital marketing for an e-commerce company versus a B2B software company?
• What challenges do you anticipate in promoting a new product or service in the ABC industry, and how would you
address them through digital marketing?
• Can you discuss the role of digital marketing in the XYZ industry, in terms of lead generation and customer acquisition?
Questions about Role/Profile (Technical or Functional Questions):
These are direct role-based questions which one should be thoroughly prepared on:
Digital Marketing Channels and Platforms:
What are the different channels to acquire users? Compare them.
What are different platforms to acquire/engage/retain users?
Understanding of web and app analytics & tools (Eg. Google Analytics)
Understanding of online paid marketing platforms (Eg. Google ADs, Facebook Ads Manager)
Explain the basic terminologies of SEO, SEM, SMM (Eg. Organic vs Paid Traffic, Referral Traffic)
Key differentiators between online vs offline marketing
What do you know about Content Marketing?
What is your understanding of A/B Testing? How to use it in Digital Marketing?
How to segment users to achieve better ROI?
What is Customer Acquisition Cost? What is Lifetime Value?
How do you measure growth/success for any product/campaign?
What is your understanding of user retention?
If you were to set up Digital Marketing Campaigns for Diwali, how would you approach it? What will you do?
What KPIs will you track for digital marketing campaigns?
What approach will you take to improve user retention? (Pilot, Establish Product Market Fit, User Acquisition/Cash Burn,
Building Loyalty, Increasing Profitability)
This document has been created to provide you some guidance for quick preparation. The questions listed here are not exhausti ve by any means and are not
unique/ specific to the mentioned companies. Also, companies are also indicative (not at all exhaustive) – they are used to provide you with better context for
preparation. Use your own judgment to prepare exhaustively. Do not circulate further – we have worked very hard to create this!
Role Analysis
Can you create a broad digital marketing plan for XYZ Product:
- Objective of Promotion
- Communication
- Channels Used
- Targeting
- Key Result Area
Digital Marketing Analytics and Reporting:
• What tools or platforms do you use for digital marketing analytics and reporting?
How do you approach target audience research and segmentation for digital marketing campaigns?
• What are some key metrics you track to measure the effectiveness of digital marketing campaigns?
Digital Marketing Strategies and Techniques:
• Share your experience with SEO and how it can impact a website's visibility?
How do you leverage social media platforms for digital marketing purposes?
• How do you optimize email marketing campaigns to improve open and click-through rates?
• What is your approach to A/B testing and conversion rate optimization (CRO) for digital marketing campaigns?
• What are some emerging technologies that you think will have an impact on digital marketing in the near future?
• Explain how AI and ML are being utilized in digital marketing?
• How do you see voice search and voice-activated devices influencing digital marketing strategies?
• What is your understanding of blockchain technology and its potential applications in digital marketing?
• Discuss the role of AR and VR in enhancing customer experiences and engagement.
• How are chatbots and conversational marketing changing the way businesses interact with their customers?
• Provide examples of how Data Analytics and Big Data are being leveraged to optimize Digital Marketing Campaigns?
• Your perspective on the role of IoT devices in collecting and utilizing consumer data for personalized marketing efforts?
• How are marketers using personalization and dynamic content to deliver tailored experiences to their target audience?
• Explain how marketing automation platforms are transforming digital marketing workflows & campaign management?
• How are progressive web apps (PWAs) & mobile marketing strategies evolving to cater to the increasing number of
mobile users?
• Your opinion on the rise of influencer marketing & the impact of social media influencers on marketing campaigns?
• Discuss the significance of user-generated content (UGC) and how brands are utilizing it in their marketing strategies?
• Integration of virtual assistants like Amazon Alexa and Google Assistant into digital marketing initiatives.
• How is location-based marketing and geofencing being used to target consumers based on their physical location?
• Explain the concept of conversion tracking and how it is implemented in digital marketing campaigns?
• What is the purpose of a pixel in digital advertising, and how is it used?
• Describe how retargeting works and why it is an effective strategy in digital marketing?
• Difference between on-page SEO and off-page SEO, and what techniques are commonly used for each?
• How do you optimize a website's loading speed for better user experience and search engine rankings?
• Explain the concept of responsive web design and why it is important for mobile optimization?
• What are the different types of bidding strategies available in Google Ads, and when would you use each?
• Explain how Google Analytics tracks website traffic and user behavior?
• Describe the process of conducting keyword research for SEO and PPC campaigns?
• What are the essential elements of a well-optimized landing page for driving conversions?
• How do you assess the performance of social media marketing campaigns, and what metrics do you track?
• Explain the concept of Quality Score in Google Ads and how it impacts ad rankings and costs?
Digital Marketing Fundamentals and Models:
• What are the fundamentals of Digital Marketing?
• What are the channels through which Digital Marketing can be done?
• What are the traditional DM Channels: Google, Facebook, Instagram, LinkedIn, Twitter
• New age: MX Takatak, Clubhouse, Moj, Quora, Hike, Snapchat
This document has been created to provide you some guidance for quick preparation. The questions listed here are not exhausti ve by any means and are not
unique/ specific to the mentioned companies. Also, companies are also indicative (not at all exhaustive) – they are used to provide you with better context for
preparation. Use your own judgment to prepare exhaustively. Do not circulate further – we have worked very hard to create this!
Role Analysis
• Marketing Models - 4Ps of Marketing/ 7Ps of Service Marketing/ SWOT Analysis/ Porter 5 Forces/ BCG Matrix/ CBBE
Model Model/ STP
• Customer Value/Branding/Consumer Behaviour/Market Research/Marketing Communication/CLV/CRM
• Linear Regression/SPSS/Primary, Secondary Research
Career Choices and Course Experience:
• With a restricted marketing environment in insurance, why would you want to start your career here rather than at an
FMCG, FMCD Company?
What digital marketing strategies have you used in your previous roles?
• Give an example of a successful digital marketing campaign you were involved in? What were the key factors that
contributed to its success?
• What Course: 5-7 Lines – Why did you go for the course and what did you learn?
Case/Situation Based Questions:
• Company XYZ saw a significant increase in website traffic & lead generation after implementing a content marketing
strategy. Discuss the key elements of a successful content marketing strategy & their contribution to the results?
• Company ABC launched a social media advertising campaign that resulted in a high click-through rate & increased
conversions. How would you approach targeting & optimizing a social media campaign to achieve similar results?
• Company DEF successfully utilized influencer marketing to promote their new product and generate buzz. Can you
explain the key considerations and steps involved in planning and executing an effective influencer marketing campaign?
• Company GHI implemented a SEO strategy and experienced a significant improvement in their website's organic search
rankings. What are the main on-page and off-page SEO techniques that could have contributed to their success?
• Company JKL implemented a conversion rate optimization (CRO) strategy and achieved a significant increase in their
website's conversion rate. Discuss some common CRO techniques and best practices that may have been applied?
Things to highlight from CV/Profile
This helps make your CV more relevant to the role, helping with shortlists
• Exposure to marketing - courses & project
• Certifications in Digital Marketing, Google Analytics, SEO, SEM
• Live projects in relevant fields
• Understanding of Brand Development & Management
• Knowledge about Social Media Marketing
• Tracking & Reporting
• Working with various stakeholders - Brand, Product, Sales, etc.
• Excellent Communication Skills
• Results driven approach
• Creative mindset
• How does your CV help you with a career in Digital marketing
• If you have some entrepreneurship venture on your CV - How would you give confidence to the recruiter that you
wouldn’t learn from them and then start off your own.
This document has been created to provide you some guidance for quick preparation. The questions listed here are not exhausti ve by any means and are not
unique/ specific to the mentioned companies. Also, companies are also indicative (not at all exhaustive) – they are used to provide you with better context for
preparation. Use your own judgment to prepare exhaustively. Do not circulate further – we have worked very hard to create this!
