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LECTURE 2 - MODES OF PERSUASION
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Always look at yourself from buyers’ perspective when selling services
on Upwork (or anywhere else)
Steps:
Search for Talent on Upwork
Pick top 10 profiles > Study them > Make a profile better than them
Keep a Price V/S Value Comparison
In order to beat the competition you don’t need to trend out of the
competition. You cant beat the competition by just not becoming
different from them but become innovative from them and bringing in
more value to your customer
You need to understand what are the parameters on which the
increases the VALUE for the buyers?
There are 3 elements in any content:
1. Ethos (emotional appeal) - profile picture, color, wording, music, etc.
2. Pathos (Logical appeal)
3. Logos (personal appeal)
Subtitles:
Subtitle (slogans are important for emotional appeal - attaching an
emotional appeal between your product and target audience need)
Readability
Making profile the content should be readable. Follow the principles;
Use short paragraph
Use formal fonts
Bullet points
DONTS of Profile Description
Write wordy paragraph (not more than 2 lines)
Overuse of emojis
Starting with self praise - (sell your art & craft and not yourself)
Bullets should not be more than 5
don’t use informal/cool expressions such as; Dear, Yo man, could ya,
etc.
2. Pathos (Logical Appeal)
Provide social proof/evidence to support your work that you do
Focus on your art and crafts.
Include the key tools in your field. Do mention those terms to strengthen
your profile and signal the buyer that you know things in your field.
3. Personal Appeal
People need social approval/acceptance to make a decision. For
example; celebrities endorsing a product etc.
Bandwagon Effect - reviews, number of copies sold, number of
followers, number of jobs done, influencers, etc factors affecting
decision making
www.pfpmaker.com for profile picture making
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LECTURE 2 - SUPPLY AND DEMAND
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How to find the difference between the supply and demand (on
freelancing platforms)?
How to penetrate the market when there is high competition?
By being different from the competition!
How to be different?
You need to study the market first and study the existing supply of
options.
How to find the existing supply of services/competition on platforms?
Search for the particular keyword.
Acategory should be considered;
Okay to go into if it has less than 3000 suppliers.
Good if its has less than 1000 suppliers
Ideal if it has less than 500 suppliers
It needs hard work and time to find niche in the specific category
{you can post/upload same service with different keywords, different
thmbnails, to different clients, on the same platform}
How to find the demand for a particular service?
By checking the amount of REVIEWS on existing gigs you will find out
how much is the demand for that particular niche.
The number of orders and reviews will give you an overview about
Lecture 3 - Upwork Profile Description Writing
You can not make more than one profile!
Dos and Donts:
Do this to avoid account suspension:
One Laptop - 2 accounts can not work on one laptop
One internet connection
One Smart phone
One internet and 2 upwork accounts in same niche is an issue
One internet and 2 upwork a/cs but different issues is not an issue!
Once you have created an account you can not create another account
on the same name on the same platform
For Profile you need the following:
1. Profile picture
2. Description (follow the instructions for instruction from previous
lecture)
3. Shortlist 2-3 profile with similar niche and mix their profile description
for your own profile description
Lecture 6 - Basic Video Editing
Camtasia Software Download Link
https://we.tl/t-Qvn3B46fhd
Pexels website for copyright free content download
To download a YouTube video put ‘pp’ in the URL before ‘.com’ and it
will redirect you to a website where you can download the video/audio
Alternatively, you can use Brave web browser to download YT
videos/audios
In Camtasia, you can split the audio and video from each other in a video
by click right mouse and choosing SPLIT AUDIO and VIDEO. After splitting
you can delete the video/audio and keeping the audio/video.
ChatGPT Prompt for voice over script
Please write a 60 second voice over script to sell my XYZ services on
Upwork. Please ignore actions and expressions. Only provide the text
that I will have to speak.
Chapter 7 - On Page SEO
SEO - optimizing your content according to predefined standards of the
search engines
Content creator Types;
Text content creators
Video content creators (YouTuber)
How the content creators make money?
Advertisement
Awareness/Reminder ads (H&S, 7up, soaps, etc.)
Purpose specific selling ads (Food Panda, website hosting, content mgt
system, Namecheap, Flex jobs, Grammarly, etc.) {trending topics for
Pakistani audience)
You need to be creating content in areas which has good advertisers;
target freelancers, entrepreneurs, etc
Search engines give importance to content according to headings:
H1 > H2 > H3
H1 (KW)
Introduction (Keyword)
H2 (KW)
H2
H2
H3 (KW)
H3
H3
Conclusion (KW)
Lecture 8 - Filmora Training
Lecture 9 - Guest Posting
How to get lists of authority websites?
> seoclerk.com (make a gig on Fiverr/Upwork and outsource work from
here)
> join Facebook groups and partner with people who already have links
>
Lecture 10 - Guest Posting Advanced
Google search > “Submit a Guest post” + “Your Target Niche”
“Write for us” + Your target Niche
Check Domain Authorit of a website on: www.prepostseo.com
Google for EMAIL OUTREACH TEMPLATES FOR ‘YOUR PURPOSE’
To Check spam words in email content, use
www.mailmeteor.com/spamchecker for spam word checking (the
benefit will be that the email will not be sent to spam folder)
Brevo.com is a tool that is used for email marketing campaigns for upto
300 emails for free
You can do customization
Proposal Writing
These are the steps for writing proposal -
1. Start with greetings
2. State what you have understood about the job/project
3. State how are you going to do the job/project
4. Personal introduction
5. Portfolio or work sample
6. Closing statement
7. Signature and name
8. Post script/end note
